Co-founded Undertone ($180M exit). Investor in 100+ adtech companies via Aperiam. Marketecture + Open Market podcasts. Pacvue board. Brazilian Jiu-jitsu.
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- Likes 21,722
Team at @LiveRamp Ventures just dropped a fantastic market map of AI in digital advertising. One of the best I’ve seen to date.
Four categories that matter, per their analysis:
Content Gen - incl (@aperiamventures portco) @GetRembrand
Optimization Algorithms - incl Anoki, @ChaliceCustom, @Scope3, SWYM, NodalsAI, @FirsthandLabs
AI Agents - incl Swivel
LLM Destination Optimization
Big thanks to LiveRamp for open-sourcing this. Now get ready for a lot of fan mail :)
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When the market opens, Applovin officially becomes the most valuable publicly traded ad tech company. Incredible.
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This week @joe_zappa and I talk characteristics of great CEOs. Reflected on the 2 archetypes:
Founders (@bokelley, @jonahgoodhart, @auren, @JoeZawadzki, M Cassidy, @hittman_ etc.)
Operators (M Zagorski, @jsibo, M Barrett, @cferengul etc.)
Tune in open.spotify.com/episode/2gl…
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We began investing in startups focused on the post-cookie future 6 years ago.
Today, with Google turning off cookies for 1% of Chrome users as a first step towards 100%, it's no longer a bet on the future.
The chessboard and the leaderboard will be reset in '24.
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A $2b DSP funding round
Founders Fund investing in ad tech
Roku investing in TvSci
This week, so far
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Huge congrats to @aperiamventures portfolio company @ID5_io on their $20m Series B fundraise!
ID5 is the largest cookieless identifier worldwide, powering almost 50% of all online ad transactions.
LETS GO @rochemathieu 🚀🚀!
businesswire.com/news/home/2…
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Pause ads on Peacock are some of the best ads on CTV.
Polite, full screen, CTA scannable via QR code.
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Announcing Open Market:
A podcast about starting, building and growing advertising technology and services businesses.
Our goal is simple: we want our listeners to win.
Big news: @ericfranchi and I are launching a pod today!
We know: you have enough news.
Open Market is a pod on how to build adtech cos. Practical insights every Wed.
First ep, How to Reverse-Engineer a $10M Adtech Exit, live now!
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Common traits of three of @aperiamventures' best investments to date: @kevelapi, @Transmit, @tv_scientific.
1) (Tier 1 founders) * (Extreme domain expertise). Each has a strong product and engineering bias. (@averyj, @hittman_, @jasonff)
2) (Non-consensus ideas) * (Huge market). While it was already apparent that CTV was going to be huge in 2019, most thought that the big opportunity would be a shift from linear dollars; tvScientific explored performance.
3) (Impeccable timing) * (Execution). Kevel goes *all in* on the APIs-for-ads model before "everything is an ad network". Spidey sense? Willing things into existence? 50/50.
Today's Open Market episode covers the three traits of @ericfranchi's most successful investments.
We talk about @kevelapi, @Transmit, and @tv_scientific.
If you're a founder or investor, this one's for you.
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Q1 in ad tech:
RAMP acquires Habu for $200m. Walmart acq Vizio for $2.3b.
TTD +24%, APP +76%.
tvSci, Kevel announce big rounds.
Zoom out.
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NYC has a big geographic advantage for adtech.
It has long been the center of gravity. Based on emerging leadership the pull seems to be only getting stronger.
You can build adtech co's anywhere, of course (of course!!!) but the more time you spend on these streets, the better.
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MediaOcean/Innovid, some thoughts.
1) The future is full stack/end to end. Super bullish on the ad tech startups who are building the components of the next gen stack. Competitive dynamics are going to create pressure on Build over Buy/Partner in 2025+.
2) Everyone forgets ad serving and creative until a $500m price tag reminds them. Mega bullish on these categories as ever. @billwise living up to the aptronym, again.
3). Couple of publicly traded companies might want to start watching their back... @aripap let's hash this one out on @marketecturetv later.
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Huge congrats to @aperiamventures portfolio company Sincera on their acquisition by @TheTradeDesk!
@mikeosullivan and Ian Meyers are two of the strongest founder/operators in ad tech. In a remarkably a short period of time Sincera has established itself as a critical player in our ecosystem.
I first encountered Sincera at an ID5.io event in 2022, which I believe marked their official launch. I was very impressed by the industry-level identity data they were collecting. This was new stuff. It reminded me of the early days of MOAT in terms of its innovation and potential impact.
Fast forward to 2023: I was at the LUMA Partners DMS event in NYC, while having ongoing conversations with Mike and Ian about participating in their Seed round. I vividly remember sitting next to Mike in the back of a session, head down, as he intensely worked on his laptop. Not long after, we made the investment. Later that year, Ari and I both independently named Sincera the Marketecture “Hottest Startup” of the year.
Joe declared 2024 the "year of quality and outcomes". Sincera was at the forefront of that movement. They became synonymous with quality as their data powered TTD’s SP500+, IAS’s anti-MFA and Quality Attention products, and more. Mike also joined us on the podcast to discuss the challenges of marketing as an early-stage startup building a new category. This conversation became one of our most popular episodes of the year.
Congratulations to Mike and Ian on pioneering a new category, building a business, and achieving the significant milestone of an acquisition by one of the most important companies in ad tech. We’re proud to have been investors and can’t wait to see what you accomplish at TTD.
Congrats as well to Rohit Dube, Jeff Green, and the TTD team on a fantastic acquisition.
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Big news from @aperiamventures portfolio co. @tv_scientific: they just announced a $25.5M Series B to accelerate the shift to Performance TV, a category they’ve been pioneering since 2020.
Lots to talk about here, but maybe the most exciting is Roku joining the round as a strategic investor. Roku is doubling down on their ecosystem-forward approach. So much innovation happening. Can't wait to see what comes of this partnership.
Congrats @jasonff and team!
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CTV advertising user experience will wildly improve over the next 12 months.
1. Increased usage of data collaboration tools will enhance ability to use 1P data and personalization
2. Ad format experimentation widely happening, from pause ads (hi @AdtechGod) to PIP live to in-scene to shoppable directly with remote or via second screen
3. More FAST inventory coming online rapidly (hi @digitalshields) expands pool of advertisers from 100s to 100,000s of DTC and performance marketers who are hyper creative optimizers as well as drives scale of contextual signals for targeting
4. Gen AI creative tools (hi @aripap) will make it easier to rapidly produce, optimize and target hyper personalized creative at scale
5. AI based workflow tools will empower sell side, overall improving ability to deliver better UX through smarter optimization, managing frequency, etc.
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🚀 Exciting news from the @aperiamventures portfolio!
Reddit has acquired our portfolio company, @memorable_ai!
MemorableAI uses AI to predict ad performance and generate high-performing creatives.
Huge congrats to founders Sebastian and Camilo! 🎉
adexchanger.com/platforms/re…
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We are losing the battle of correctly spelling "ad tech", to this disruptive upstart "adtech".
I blame @AdtechGod and @joe_zappa.
But we will win the war.
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Happy Monday. @aperiamventures is proud to share our latest investment: @AdelaideMetrics.
As media continues to fragment and marketing becomes more outcomes-driven, attention will transform measurement.
Adeliade is in an incredibly exciting position 🚀
adelaidemetrics.com/blog/ade…
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It's incredible to see the head-in-sand reaction to AI by so many companies in advertising while we witness the exponential growth of PMax, Advantage+, etc.
Obviously they have businesses to run but getting left behind is a real scenario.
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Mega bullish on future of CTV ad tech.
Sports entertainment (which this was, don’t get it twisted, and I say this as the biggest Tyson fan) increases TAM of live sports market. Both Magnite and TTD are prioritizing live sports for next year…
Live streaming monetization here was same old same old - show promos (cobra Kai, squid game), logo placement. Format innovation and spatially aware AI is coming…
The Mike Tyson vs. Jake Paul fight was… slower than I expected.
As a viewer, the buffering and glitches were super frustrating. Netflix just couldn’t handle the massive number of people tuning in to watch the fight. While I managed to watch with only a few interruptions, many others struggled to even access the stream.
The fight was Netflix’s first attempt at streaming a major live sports event, as they aim to compete with the big TV networks.
Unfortunately, it was a rough start.
Handling a 3X surge in viewership is no small feat and anyone who says it is has no idea what they are talking about.
Live streaming at this scale requires robust infrastructure, scalable servers, and efficient content delivery networks to ensure a good experience for millions of viewers SIMULTANEOUSLY.
From an AdTech perspective, I understand the complexities involved. While I was annoyed as a consumer, I can’t help but respect the immense effort it takes to pull this off.
That said, props to Netflix and the teams who supported this event. It was not a complete failure no matter what the media says, but it was definitely a valuable learning experience.
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As the year of AI in ad tech begins...
Huge congrats to @aperiamventures portfolio company @GetRembrand on their $23m Series A fundraise!
And welcome to new investors @supersetstudio @TheTradeDesk and others.
Rembrand has developed incredible, spatially-aware AI that has already transformed how early adopter brands advertise in-scene with creators.
With this raise, the company will begin to scale to CTV, which is super exciting. Link to release and coverage below.
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What @viant_tech is doing here is really good.
AI is already driving campaign performance via bidding and optimization algos.
Automating the PLANNING piece with AI not only takes much of the manual work out but should over time drive significantly better performance via dynamic channel and daypart allocations.
I think that making this prompt-based to start is an important step. Get customers interacting and used to working with AI. A power tool, not a threat.
Everyone knows that AI will massively change the face of advertising. Here's how...Meet ViantAI.
🚀 Smarter, faster, and more effective planning and buying for any advertiser
📊 Trained on ViantDSP data curated for programmatic advertising on the open web
🔥Product Roadmap
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This deal is interesting and exciting. Some thoughts, in no particular order:
1) T-Mobile emerging as a serious ad tech player. The strategic buyer universe needed fresh blood, and T-Mobile brings it all: scale, first-party data, ambition, and proven integration skills (see: Octopus, former @aperiamventures portco).
2) M&A for strategic growth. @tkawaja's "Thrive in 25" thesis and all that. Multiple growth catalysts: T-Mobile's rich subscriber data for targeting, retail footprint, ride share potential...
3) Smart vertical play while staying omnichannel-friendly. T-Mobile instantly becomes THE name in DOOH. Every RFP, every major conversation - they're now at the table.
4) Perfect solution to DOOH's chicken-egg problem. Vistar's existing demand relationships will be fuel for activating new placements and venues, should this be on T-Mobile's growth plan.
5) Speaking of, and slightly random but T-Mobile Arena = instant showcase for creative DOOH possibilities.
6) $600M cash deal sets a strong precedent for 2025 valuations.
What'd I miss?
Huge #DOOH news. T-Mobile buys @vistarmedia, probably the leading exchange, for $600 million. Builds on their previous acquisition of Octopus. Congrats to Michael and team.
Link below: 👇
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Congrats to @aperiamventures portfolio company @PossibleEvent on its acquisition by @hyve_group!
In just 2 short years, @cmuche and team have created a true industry tentpole for the marketing and technology space.
Aperiam is excited to support POSSIBLE for years to come.
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In adtech, cynicism is the default.
Cynical takes sound smart. They get likes, which feeds the algorithm (thus your feed) and the ego.
There is a darker side to this. Stay in that mindset too long and it becomes identity. Cynics lose the ability to see progress, let alone possibility.
Optimists build, explore, win.
Eyes open at all times but default optimism.
I see too much negativity on my feed across all social media. A lot of people are just trying to bash their competition or anyone that remotely threatens them. You know why you never see me speak badly on my direct competition? I don't fear competition, results speak for themselves. How about everyone focuses on the good things going on in the industry rather than just using negativity for clout. I apologize for the rant, but damnnnn it annoys me.
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We announced new leadership hires andnew initiatives today at @aperiamventures.
Couldn't be more excited about the future of adtech and martech.
Read more at Adexchanger by @OSchiffey 👇
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Sincera is so far ahead of the pack.
Ad tech startups rule.
adexchanger.com/publishers/s… @mikeosullivan
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Nothing like a big, all-cash acquisition to kick off the year in ad tech!
Congrats Habu!
Huge news! Especially since LR already had a big investment in clean rooms. (both companies have great in-depth interviews at marketecture.tv)
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Congrats to @bokelley and @Scope3 on the $25m funding round!
@aperiamventures is proud to join as an investor as the mission and vision expands from decarbonizing marketing and media, to decarbonizing AI.
techcrunch.com/2024/10/10/sc…
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Some of the most successful ad tech companies of all time:
Start with an idea that requires a squint to understand potential at first, but is obvious in retrospect.
MOAT V1 = search engine for creative.
Magnite V1 = ad net yield optimization.
DV V1 = find your ad on bad sites.
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Thrilled to announce @aperiamventures investment in Firsthand, the AI-powered Brand Agent platform. Jonathan, @mrubenstein99, and Wei are redefining how brands engage with consumers in an agentic world. Huge opportunity, and we’re fortunate to be part of it.
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mParticle and ROKT merge. This is some serious mar tech + ad tech shit.
prnewswire.com/news-releases…
Congrats @mkatz0630.
What a week.
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Announcing our latest investment: @gigico_tv 🍒.
Thrilled to be backing @aepstein_ as he and the team build the future of commerce x CTV!
🚀
Aperiam continues to make strategic bets in commerce media and CTV. With Amazon Ads being the largest commerce media channel AND the fastest-growing Streaming TV ad platform, we are excited to introduce our latest investment: @gigico_tv 🍒.
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The biggest ad tech product launch of all time.
@viant_tech's AI video demo got 150,000 views in its first week, according to @cvanderhook.
@joe_zappa and I got Chris and Tim on the Open Market pod and they didn't disappoint. We talked: strategy behind the viral video, founder mode, and key takeaways from 25 years in ad tech.
You won't want to miss this one!
open.spotify.com/episode/1Uj…
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Of course OpenAI is exploring an ads business.
ChatGPT will have 1B users soon.
API and subscription revenue (currently $4b) will tap slow eventually.
Costs to build and maintain the model (currently $5b) will continually increase.
Properly executed ads will be scalable (Meta = 10m advertisers), high margin and additive to the user experience. Weil (Instagram) knows The Path.
ft.com/content/9350d075-1658…
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Imagine getting an email that the platform you built your business on what shutting down, with no notice.
That happened to @HauptmanMichael last year with the immediate shut down of MediaMath.
He recounts what happened that day on today's Open Market pod, and what he did to next to emerge stronger than ever.
Incredible conversation with Mike and @joe_zappa. Preview here, link below.
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“... the increased productivity from AI will make advertising a meaningfully larger share of global GDP than it is today.”
- Mark Zuckerberg on Meta's Q1 earnings call.
(h/t @avargasedits)
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Early stage ad tech investing observations, Jan 2024:
1) Deal flow is super high, every startup who pushed off raising until Q1 is now at it. To them: creativity + persistence
2) Many are focused on gen AI for SMBs. To them: think hard about customer acquisition strategy
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If you’re team @aripap, you’re in for a treat. I don’t say a word for the first 50 minutes 🤣.
Seriously, thanks Alex, this was amazing.
Thanks for having me on @aripap and @ericfranchi! It's not every day one gets to be a guest on a favorite podcast. Keep up the good work providing the ads ecosystem with deeper understanding (and good humor). I hope listeners walk away with some new insights into Privacy Sandbox.
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Huge congrats to @aperiamventures portfolio company @Audigent on their acquisition by Experian!
Are we still debating about curation? 🤣
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Is POSSIBLE the next big adtech tentpole?
On this week’s Open Market, @joe_zappa and I unpack Miami - from the panels to the parties to the power dynamics.
We get into:
• Cannes vs CES vs POSSIBLE
• Serendipity vs Type-A scheduling
• What the vibe says about the future of adtech
Also: stealth marketing tips and a few thoughts on how Jeff Green shows up online.
Link 👇
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+1. When Google first launched its ad product, we were working with Orbitz. I want to say it was $80 CPM at first. They figured it out very quickly.
Not sure why people are ragging on @perplexity_ai ad offering. If buyers test>repeat will not matter how they price. Every new ad product goes through pricing optimization to find supply/demand/performance equilibrium. They have a great app, data/ai know how & real users. Long.
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Easily the best episode of Open Market to date, w/ the one & only @bokelley:
- Leadership (see clip)
- Culture/hiring
- Would you do the Appnexus deal again
- Addressing Scope3 critics
& more. @joe_zappa and I have never talked so little on our own pod.
open.spotify.com/episode/5Gb…
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If you are interested in the future of ad tech and have 23 minutes and 19 seconds today,
I highly encourage you to listen to this episode of Open Market with @TimVHook of @viant_tech.
We recorded this live at CES last week. Link below.
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Unfortunately I can't get you a free ticket for @marketecturetv Live.
However, I can give you one more reason why it's going to be worth the cost of admission:
The one and only @bokelley will be on stage with @aripap and me, taping a live edition of the pod unveiling the big(ger), AI-based future for @Scope3.
Come hang with us! marketecturelive.com/registe…
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Super proud of @aperiamventures portcos @FirsthandLabs @ChaliceCustom and Swivel on AI panel at #DMSbyLUMA led by the one and only @aripap.
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For an early stage startup ready to scale, that first sales or marketing or product vp hire should feel like magic to the founders.
Like, “where have you been all my life/what am I supposed to do now” type energy.
Hold yourselves to that standard for vps.
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Coming in hot this CES morning: the first Open Market podcast of the year with the one and only @AdtechGod!
We talk about things his/her holiness hasn’t before, with an emphasis on how to build audience and market in 2025. Check it out, link below.
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Who are the best enterprise sales leaders in ad tech?
At least 3 top tier @aperiamventures companies are looking for senior level sales talent (VP/GM and higher) right now.
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So much exciting stuff coming out of the @aperiamventures portfolio right now.
@PrescientAI raises $10m to help omnichannel brands optimize ad spend and maximize revenue.
LETS GO @michael_true_!
prnewswire.com/news-releases…
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. @AdtechGod is kinda like a comic book superhero.
Mild-mannered, productive ad tech employee IRL.
On a mission to help the industry and the people online.
Ep 20 is a banger. ATG!
Lord have mercy. For our 20th episode we were joined by @AdtechGod. Fear his wrath, but also his commentary on CTV.
Apple: podcasts.apple.com/us/podcas…
Spotify: open.spotify.com/episode/4T8…
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Interesting pattern I'm seeing from repeat founders in the portfolio:
They know to get aggressive when things start to click.
Momentum is precious and temporal. They know this and won't let it get away from them.
Impressive to watch, tbh.
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I think @aripap is going Gen X viral.
(aka a LinkedIn post about AI taking over agency work)
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Congrats to our friends at @viant_tech on the acquisition of our portfolio company @iris_tv.
Viant is really firing on all cylinders!
Congrats the IRIS.TV team!
We will enable the open ecosystem to build ad products that rival the walled gardens. Matching the ad to the content is a huge performance driver in CTV. Tune into our Q3 earnings call at 2pm PT/5pm ET to hear more. Link in comments.
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Text > Slack > DM > email > phone call > letter > yelling outside my residence > carrier pigeon > smoke signal > message in a bottle
> LinkedIn message
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Just got my @itsfreetelly up in my home office. @aperiamventures is an investor.
Simply incredible: 55” 4k HDR theater screen, a 6 speaker sound bar, a customizable backlight (!) and a second smart screen with content and utility.
Reserve yours at FreeTelly.com!
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Fun way to wrap up the year!
Best public company CEO: @markzags
Best private company CEOs: @jsibo and @ozetzioni
Hottest early stage startup: Sincera
Hottest late stage startups: @Video_Amp and @kevelapi
Best Marketecture guests: @ckane @mikeosullivan @DDruger @JamesBorow
Final episode of the year, with the best and worst we saw, predictions for '24, and our most popular pods. Shout outs to @doubleverify @Video_Amp @mikeosullivan @ckane @AdalyticsHQ and many others.
Spotify: open.spotify.com/episode/6qD…
Apple: podcasts.apple.com/us/podcas…
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Dear Stan, I meant to ping you sooner, but we just been slammed.
Between the pitch decks and the roadshows, barely time to spam.
Saw you promoted Open Market in your newsletter - mad respect.
We’re digging into that Spotify bug, it’s flagged and will be pre-checked.
Dear @ericfranchi and @joe_zappa,
Your pod is the only one that doesn't hit my "New Episodes" feed on Spotify when it drops.
I have to see a tweet from one of you every week and then search "Open Market" to get the latest episode.
Could just be me.
Your biggest fan,
Stan
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Think that ads on Amazon Prime Video may normalize the expectation of ads in premium streaming environments; allowing Netflix to absolutely let it rip with its own ad biz in 2024.
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Sitting, as usual, in awe of @rishad.
Concluding the day at the ATEF by giving 42 insights (3 from each of the day’s 14 sessions).
(Complete with some deserved ribbing of my VC panel!)
Followed by his own 6 key takeaways.
The man is one of one.
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My dream rmn
- 100m+ combined digital & in store visits
- underserved category w/ large avg order size
- good data analytics
- rich w/ avg user $100k+
- good integrations, built on @kevelapi
- rly flexible w/ my campaign goals
- rly good mobile app
- growing 3x yoy, ebitda+
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Starting off the year with an awesome episode! @billwise is one of the best storytellers we've ever had on on the pod:
- how he almost missed investing in MOAT
- how he convinced Michael Donovan to trust him w/ the keys to DDS
- the million dollar business of mailing checks
New podcast with @billwise, the CEO of @TeamMediaocean on the company's potential IPO, the future of agencies, and angel investing.
Spotify: open.spotify.com/episode/707…
Apple: podcasts.apple.com/us/podcas…
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Check out @aperiamventures' latest investment: BranchLab.
A world-class team with a massive vision to transform TV advertising for pharma and healthcare brands.
adexchanger.com/tv-2/pharma-…
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Swivel (f/k/a Pilotdesk), an @aperiamventures portfolio company, today announced their Series A fundraise to continue transforming ad ops and account management using AI. Great company and team (former founders of Springserve). Super psyched for them!
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Thanks @mattprohaska for coming on this week.
Not only one of the busiest people in ad tech but a funny one, too.
He had us rolling with his cold open!
Episode 55 with @mattprohaska, the hardest working man in ad tech.
🧽 Habu's clean room exit at 11x revenue
📺 More on LG ads
📝 Jeff Green complains about the sandbox...at length
Spotify: open.spotify.com/episode/5xJ…
Apple: podcasts.apple.com/us/podcas…
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Incredible pod with @danpantelo of @Marpipe_HQ and @joe_zappa today.
This one has it all: zero-one, near-extinction via SVB, an acquisition offer, a total pivot to PMF and profitability and many lessons learned along the way.
Founders please listen to this as a reminder that everyone goes through the darkness before the light.
Would be founders, please listen to this and consider if this life is for you.
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Odds of Walmart's acquisition of Vizio passing regulatory scrutiny seem good.
Walmart doesn't have operating entities in EU (h/t @eric_seufert for doing the digging here).
Amazon has FireTV and the largest commerce media business, so W + V = pro-competition.
Thoughts?
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Congrats to Mike, Ian and the @SinceraInc team! @aperiamventures is thrilled to be an investor in the Seed round. Lets go 🚀
AdExchanger wrote an article about Sincera’s seed fundraise, and explained the company better than we have in 18 months.
adexchanger.com/?p=386816
Thanks @OSchiffey, can you copy edit our sales deck too?
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I'm glad @joe_zappa was able to get this off his chest.
No room for bad blood on the pod.
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Latest episode of Open Market just dropped and it is just awesome.
@mikeosullivan from Sincera joins @joe_zappa and me to talk about the challenges of building a brand while building a startup.
Lots of nuggets in here to learn from!
open.spotify.com/episode/4vT…
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Congrats to @aperiamventures portfolio company Kevel on its acquisition of Nexta!
📢 We’re thrilled to announce that Kevel has acquired @Nextaio
This partnership brings together two leaders in retail media to deliver unmatched innovation. With Kevel’s API-based ad server and Nexta’s self-serve platform for on-site and off-site ads, our customers can now access the most comprehensive and customizable retail media solution available.
💡 Kevel Customers: Enjoy expanded off-site advertising capabilities and AI-powered tools.
💡 Nexta Customers: Gain access to Kevel’s Retail Media Cloud™ and its advanced API infrastructure.
💡 Future Customers: A fully unified retail media solution for on-site and off-site where you’re in control.
This is more than just an acquisition—it’s an investment in delivering the tools retailers need to innovate, differentiate, and grow. We’re excited about the journey ahead!
Learn more here ➡️ url-shortener.newsdirect.com…
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Yes. AND.
The specific point made by BOK yesterday was that the people on stage (and largely, in the audience) are NOT the ones that will be leading the transformation of this industry.
These are the founders.
Need more of them on these stages.
We will make this happen.
“How do we get out of the mindset that we know everything?” - resources to tap into mentors/coaches/experts to ask questions via @OhHelloInc , listen to @marketecturetv , watch @Theadtechforum , continuous learning w/ @UofDigital
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🚀 Nodals AI launches today! A media buying platform connecting advertisers to first-party data signals from media owners—running custom algorithms to drive outcomes while keeping data safe. More in James Hercher’s AdExchanger piece—link in thread.
#NodalsAI #AdTech #MediaBuying
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Biased but I love the new @marketecturetv newsletter.
@aripap is writing again!
news.marketecture.tv/p/curat…
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I just pre-ordered @aripap's "Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance" a.co/d/fFrQlfR
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Congrats to @aperiamventures portfolio company @WithMarketAI on its acquisition by Verishop Group!
Can't wait to see what this impressive company does with some of the best AI in ad tech for its merchant and retailer customers.
Today is a very special day for me and the @WithMarketAI team as we are excited to share that we’ve been acquired by Verishop Group! Verishop Group was founded by two of the most impressive people I know – CEO, Cate Khan , who spent almost a decade at @amazon as their SVP of Retail, and Chairman, @dottkhan, who helped lead @AlibabaGroup and @Snap through their respective IPOs and who now runs Proem Group. In addition to their incredible team, Verishop Group is backed by world-class investors including @lightspeedvp, @Rakuten, Lion Capital, and DCM, among others, who to date have invested over $140 million into the business.
Since their founding in 2018, Verishop Group has built deep relationships with thousands of merchants and retailers, which has enabled them to offer AI software solutions, such as @TrendalyticsCo which will integrate Market AI, to businesses including @stitchfix, @saks, @Macys, @Kohls, Ross, @ultabeauty, Free People, @Anthropologie, and more. It’s their focus on leveraging AI to help merchants and retailers grow smarter – a vision at the core of Market AI’s product ethos – that makes me so excited to be joining forces with Verishop Group.
On a personal note, there was no one more impactful than Imran throughout my career at Snap – his vision and leadership have always inspired me, making this partnership even more special. While I won’t be joining full-time, my co-founder, @sfrieds, and I are looking forward to working with the board, Cate, and the rest of the team as advisors.
Most importantly, I want to give a massive thank you to the entire Market AI team, our investors, and our advisors for all of their hard work and support throughout this incredible journey. I can’t wait to see what’s ahead for Market AI as part of Verishop Group!
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First week of January is awash in ad inventory. Performance marketers know this and print.
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Meta showing crazy adoption and performance with AI in ads:
- More than 4m advertisers using at least one of their Gen AI creative tools, up from 1m 6 months ago.
- Advantage+ at a $20m run rate, and is about to become the default across more campaign types.
(h/t @OSchiffey for digging these nuggets up in earnings. Link 👇)
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Tomorrow's @marketecturetv pod will change minds, and maybe hearts.
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Aperiam 2024 limited edition inspired by @averyj.
Might have to bring a few to POSSIBLE…
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Asked @joe_zappa to break down two launches/announcements he advised on last week, @Scope3 and @aperiamventures. Lots to learn here about building buzz in the modern era. Link 👇.
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This was my fav episode of Open Market to date:
I get to turn the tables and grill @joe_zappa on how to win with ad tech marketing.
He has a great framework. I learned a lot, and I think you will too. Tune in!
open.spotify.com/episode/1H2…
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We got the legend @mjbarash on Open Market pod next week. We talk building influence, relationships and more. Great stuff. Sneak preview:
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. @joe_zappa and I have @tkawaja on the pod tomorrow.
Lots of great stories and insights. Here's a snippet below.
Subscribe to Open Market here to get it first: open.spotify.com/show/4a9xCV…
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Aka...
The "@marketecturetv episode about @marketecturetv" ?
Or...
The "Ad Tech Besties"?
EPISODE 75 of @marketecturetv
Hosts Ari Paparo (@aripap) & Eric Franchi (@ericfranchi) interview Jeremy Bloom (@JeremyBloomHere) and @AdtechGod
"The goal here is not just throwing parties. I think the party part is to celebrate what we do every day, which can often be stressful, and for us to network and just have fun. I think the real goal is how do we get the right people in the right rooms to talk about the right topics” - ATG
🔊 Spotify: open.spotify.com/episode/5z9…
🔊 Apple Podcast: podcasts.apple.com/us/podcas…
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The @marketecturetv year end episode is out!
We know you could use some ad tech talk after a week of eating and family and traveling.
In this episode:
- Where @aripap and I got it right and wrong with last year's predictions
- The biggest trends of the year
- The top execs, companies and Marketecture guests: including Jeff Green @TimVHook @billwise @AdelaideMetrics @lumenresearch @ChaliceCustom @ShopsenseAI @vibedotco @tv_scientific @bokelley @alextcone @MichaelKassan and much more
- Predictions for 2025!
Link below. Thanks to everyone who made Marketecture the number one podcast in ad tech this year!
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Let’s gooo ☀️🕶️🌆
NOW OR NEVER!
MadTech, Aperiam Ventures, and AdTechGod are hosting an exclusive gathering of 200 Advertising, Media and AdTech professionals on April 15th in Miami!
If you are interested in attending or sponsoring the event you can by completing this form: lnkd.in/epe8Hume
🎟 Guest List: We will send invitations in the coming 2 weeks. So don't forget to check your email.
📢 Sponsors: Expect a delightful evening with sponsorship opportunities to secure your invite, help curate the guest list and showcase your brand and network with other VIP guests!
Location: Soho Beach House Miami at Cecconi's Garden
Date: Monday, April 15, 2024
Time: 8:00 pm - 11:00 pm
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Asked ChatGPT a simple question about a product I had no need for, no intention of buying, but inside I thought it was pretty cool.
Chat ended up forming a completely reasonable and compelling rationale for making an immediate impulse purchase of it.
The future is funnel-less!
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This one’s really good.
Mike is one of the best entrepreneurs in ad tech.
He’s also such a standup guy that he refuses to give up anything when @aripap asks for embarrassing stories about me!
Episode 60 with Michael Cassidy, CEO of M3 and founder of Undertone. We cover:
🛍️ Bringing non-endemic ads to retail
📺Walmart-Vizio analysis
🍣How much wasabi can @ericfranchi consume?
Spotify: open.spotify.com/episode/2KB…
Apple: podcasts.apple.com/us/podcas…
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While everyone debates OpenAI vs Google vs Meta, Amazon is moving quietly and strategically in AI:
1) $4B into Anthropic
2) Unique hiring/licensing deals with Adept & Covariant
3) Just inked a licensing deal w/ NYT (News, Cooking, Athletic).
No big demos or hype, but clearly stacking assets.
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