Today @Google announced PAIR, a new offering that enables publishers and advertisers to reconcile their first-party data for marketing use in Display & Video 360. We're excited to share that @LiveRamp will implement PAIR and serve as a clean room partner. ramp.click/engage-first-tw
We're thrilled to launch IdentityLink for TV! Read how we enable people-based marketing and measurement at scale across the TV ecosystem. #RampUp18ow.ly/3rUX30iL37G
Retailers often lack the insights they need to manage supply chain uncertainties, understand their customers and maximize revenue across channels.
In a new guide from LiveRamp and @googlecloud, discover how to use #data insights to save money. liveramp.com/lp/eb/google-cl…
Our mission has always been to make it safe & easy for companies to use data. Today, we’re launching a new brand identity, signaling to the marketplace that we offer a radically simple approach to enabling data.
Welcome to the new vanguard of data. ramp.click/newbrand-tw
LiveRamp’s James Arra opens the day, saying a people-centric approach to marketing can help brands navigate the rapid changes taking place in our industry. #RampUp19
The power of granular data - historically undervalued inventory suddenly becomes not only sellable but can also show better results. Good insight on data-driven #TVadvertising from Claudio Marcus of @FreeWheel#RampUp18
TV advertising options are exploding but ROI measurement is still based on legacy metrics—until now. We’re excited to have @DataPlusMath join the LiveRamp family to advance TV measurement to the era of outcome-based buys: liveramp.com/blog/liveramp-a…
Deeply honored to be recognized by @adexchanger as the winner of the Rising Star - Leadership Under 40 award. This truly is an award that honors the hard work of our entire team @LiveRamp. Proud to work with a team that I get to learn from and be inspired by every day!
#RampUp19 is less than a week away! Preconference is a chance to hear more about our products and from leaders in the #martech space on the top issues facing B2C and B2B brands and agencies, data owners, and technology providers and publishers. More info: ow.ly/PLao30nM5LK
Announcing enhancements to our Authenticated Identity Infrastructure to include UID 2.0. Marketers & publishers can connect data safely & effectively. Together w/ @TheTradeDesk, we’re committed to building a new internet rooted in consumer trust. ramp.click/ttd-tw
Excited to announce our new partnership with @adaraglobal! Read now how we will help travel and hospitality brands offer a memorable customer experience: ow.ly/HXK230ktbDm
We're happy to share that our valued partner @MediaMath has gone live with its integration of our IdentityLink (IDL)—to provide a best-in-class experience for ad #targeting and measurement while delivering premium #CX. Read on to explore the potential. bit.ly/lrmedimathidl
Happy International Women's Day! Today we celebrate the achievement of great women and take a look back at our women's luncheon last week at #RampUp19, where @drmjwardell spoke to a packed house of female execs. #internationalwomensday
Marketers deserve a way to tell if the audiences they’re investing in will work—before they even run a campaign. That’s why we’re announcing our new data scoring initiative with launch partner @lucid_hqow.ly/AKX130kggHl
We're excited to partner with @mediamath to integrate IDL into MediaMath's SOURCE. Read more on how this partnership will provide marketers a best in class experience for targeting and measurement. #cleanby2020#SOURCEbyMediaMath: ow.ly/GYdl50x2Nf2
We’re excited to share at #RampUp22 that LiveRamp and @TheTradeDesk will lead an industry effort to bring a new interoperable ID solution to the European market – leveraging LiveRamp’s Authenticated Traffic Solution (#ATS). ramp.click/lr-ttd-tw
We’re proud to partner with @TripleLiftHQ to bring enhanced addressability to the open web with ATS. Marketers can now leverage native creative executions w/ enhanced addressability for targeting and measurement capabilities. Read more via @MarTechSeries : martechseries.com/sales-mark…
Excited to announce our new partnership with @Drawbridge! Learn how we are giving marketers the ability to better leverage identity resolution across the open web: ow.ly/vxGw30lva73
Exciting news out of #RampUp19 Chicago today! We announced our partnership with @healthverity that will enable marketers in healthcare orgs to better understand the impact that digital outreach has on healthcare decisions. Read more: ow.ly/VeDs50wLUEK
We're proud to announce the availability of IdentityLink for Real-Time Bidding! Read more from @ronan_shields via @Adweek. We'll be chatting more about it at 10:15am in the Pavilion Room at #RampUp19 precon bit.ly/2SmKpd2
Mike O’Sullivan, VP of Product Management at @indexexchange on activating IdentityLink in OpenRTB, “it comes down to 2 things: more supply and easier transactions.” @RampUp#RampUp19
We’re honored to have joined the stage with Carrefour today and excited for our expanded partnership and what this will mean for our customers! #CarrefourLinks
Interesting insight from Jay Prasad of @Video_amp on how D2C brands are experimenting with #addressableTV: their teams are already data driven and they want to replicate the success they've seen on social on TV. #RampUp18
We’re excited for our expanded partnership with @CarrefourGroup, extending Safe Haven capabilities to Carrefour’s CPG partners worldwide. Read more on how our partnership also unlocks new features with #CarrefourLinks: ramp.click/carref-tw
Saving the best for last, @danyanastasia shines a spotlight during the final panel of the day on the need for accountability and outcome-based measurement in TV. #AdvancedTV#AWNewYork
Proud to announce that we've won the #MarTechBreakthroughAward for Best Overall AdTech Solution from @MarTech_Awards. We're honored to be among great companies that are leading Mar Tech today. Read more: bit.ly/33hMuO7
We just can't get enough tech talk at #AWNewYork23! 😎
Travis Clinger will be joined by a panel of experts to talk about how businesses are moving beyond third-party signals and making the shift to sustainable solutions. Join us at 4:10 PM EDT. 👇
Our CMO Jessica Shapiro is hitting the stage with Evan Hovorka at #AWNewYork23 soon! ✨
Join us at 10:50 AM EDT to learn how companies are turning to #data collaboration as a way to deliver better customer experiences.
Our CEO Scott Howe discusses our commitment to @LiveRamp’s mission of developing a trusted, neutral solution for the entire ecosystem & the milestone for #identity with IdentityLink for RTB: ow.ly/Nk1030nXMo5
Do you want to send your @ncsolutions data to #Facebook but are worried about yesterday's deadline? Here’s how to do it moving forward with us: ow.ly/moCd30lr8RN
Ben Webb from @LiveRamp announces a new industry-wide initiative for enhancing data transparency from the Data Owners track at #RampUp19 Preconference.
Our partnership with @Comscore will create more #addressability at scale on any platform and provide better accountability for marketers, better monetization for the sell side, and more relevant customer experiences. Read more today on @bcbeatow.ly/4Yys50zCJoN
At LiveRamp, our people matter most. We believe that investing in our people, cultivating a strong culture, and supporting our teammates encourages LiveRampers to become their best selves. We're honored to be recognized on PEOPLE Companies that Care 2022. ramp.click/people-tw
Today, @OpenX announced that they are integrating LiveRamp's Authenticated Traffic Solution into OpenAudience. See how our partnership is helping prepare for a future beyond cookies: liveramp.com/partners/openx/
We're officially in The Big Apple to meet with the brightest minds in marketing, advertising, media, and tech! 🤩🍎
Anyone else attending #AWNewYork23? 👀 Let us know what you're looking forward to the most! 👇
Tune into our Chief People Officer Sharawn Tipton's conversation on The Recruiting Future Podcast with @mattalder covering the evolving state of talent acquisition, providing a sense of belonging from the start, and more: ramp.click/sharawn-podcast-t…
We're proud to team up with @bomboradata to develop and provide B2B marketers a brand new data solution to more accurately connect SMBs. Read more via @ClickZ
LiveRamp and Bombora partner for patent-pending approach to SMB targeting
@LiveRamp and @bomboradata are partnering for probabilistic targeting of SMBs with stated 86% accuracy, as determined by blind tests with 40,000 businesses.
bit.ly/2ZxcBNR
We're excited to announce a partnership with @EpsilonMktg that enhances user privacy while enabling publishers to boost revenue, and brands to leverage more addressable inventory. 🤝 Learn more: bwnews.pr/3LfIdCB
“There is no denying that addressable TV is growing in the U.S. It hasn’t quite hit critical mass, but it’s well on its way.” Our @AllisonMetcalfe chats with @Forbes on the trends of #addressabletv advertising: ow.ly/hAjN30o6V9v
Join our webinar tomorrow as we dive into the role identity resolution can play in getting your customers’ attention the right (and effective) way. ow.ly/vogP30lYdZE@forrester
We’re pleased to share that along with @Acxiom, we’ll be joining .@DMA_USA, @the_ARF, and the CIMM to foster greater transparency in advertising and marketing goo.gl/B9GF16
Sometimes the problem is just in getting your data where you want it to go. Watch @nishatmehta explain how IdentityLink has helped @iriworldwide onboard and monetize their data. bit.ly/2v65Vcr
Our own @rlstone33 discusses the value of data lakes in providing valuable insight into the customer journey and how they can transform your business. Read her 5 tips for successful implementation: ow.ly/4VIg30oK56R
Like many others, the TV industry is in uncharted waters when it comes to COVID-19. Shows and sports have halted, yet more eyes are consuming media than ever. TV leaders must act now. Christine Grammier tells us what we should be doing now via @adage: adage.com/article/liveramp/n…
A new standard for privacy is on the horizon for advertisers, and it doesn't include hashed emails. Read more thoughts from on sustainable solutions from @LiveRamp's Sam White in @WARCEditors: ramp.click/warc-article-tw