We’re here to help brands drive growth. And we do that by unleashing the full potential of your data-driven advertising. Read our story: bit.ly/3UygUJ1
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We used our own platform to promote our "What Matters" campaign on connected TV (CTV) & programmatic digital out-of-home (DOOH). We saw success with our omnichannel approach by reaching 15M viewers via DOOH, and a 47% lower cost per completed view on CTV: thetradedesk.com/us/our-plat…
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Retail shoppers are spending on avg 4.5x more hrs on digital outside of social daily (GWI U.S., Q2 2021 to Q2 2022). If you’re not creating custom consumer audiences, leveraging contextual targeting, activating 3rd-party audiences, are you even trying to reach retail purchasers?
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We spoke with @NBCUniversal’s Jessica Reed at @advertisingweek New York to discuss what she thinks brands need to do to make accessibility and representation better, how building a culture that’s inclusive benefits everyone, and more. #AWNewYork thecurrent.com/us/the-curren…
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On The Current Podcast, @Vayner_X CMO Andrea Sullivan explains why she thinks brands are really built on social media, how a tweet launched the beginnings of @VaynerMedia’s Super Bowl commercial with Planters, and what it's like working with @Garyvee. link.chtbl.com/Zv1qf0T-?sid=…
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We're proud to announce that we're named a leader with the highest score in the Strategy category in @Forrester's Q3 2023 Omnichannel Demand-Side Platforms Wave. “The Trade Desk leads with usability & prescient bets on CTV & identity.” Download the report. bit.ly/3QPnSaL
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AI and big data are being increasingly used in advertising. We connected with @XaxisTweets' James Shirriff at @advertisingweek New York where he shared his wisdom on the rise of AI. #AWNewYork thecurrent.com/us/the-curren…
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Advertising is at a tipping point. One that calls for more than just another product launch. Register to watch the Kokai livestream on June 6 to see how we are mapping out an entirely new blueprint for maximizing value on the open internet. kokai.splashthat.com/
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We connected with @VABIntel's Danielle DeLauro at @advertisingweek NY to discuss how free ad-supported streaming television (FAST) channels are growing in prominence as another way to connect viewers with content in exchange for watching ads. #AWNewYork thecurrent.com/us/the-curren…
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CPG is a dynamic industry, spurring marketers to constantly adapt their digital strategies to keep up with changing customer demands. To help you make sense of it all, our key insights can help you supercharge your digital strategies for 2023 and beyond. thetradedesk.com/us/industry…
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Consumers are embracing the rich proliferation of content across the open internet, but not all parts are created equal. Read key insights on how consumers are finding engagement and inspiration on the open internet and why that’s good for advertisers. thetradedesk.com/us/open-int…
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.@AMC_Networks’ Kim Granito joins The Current Podcast to give her thoughts on the writers’ strike, standing out in the streaming space by being “everything to someone,” and using data to inform what shows they develop. link.chtbl.com/rsYPQizK?sid=…
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Andrea Palmer, @tweetPHM’s president, dives into what healthcare media is learning from beauty advertising, data privacy in such a regulated industry, and creating the first upfront for pharma. Listen on The Current Podcast. link.chtbl.com/fU7UQeHj?sid=…
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In the most recent episode of The Current Podcast, @Lenovo’s Global VP and CMO @Emily_J_Ketchen speaks on diversity as a cornerstone for the company, marketing to Gen Z, and if generative AI will replace workers. link.chtbl.com/QcKVtMbN?1sid…
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This week on The Current Podcast, @PepsiCo's Shyam Venugopal breaks down why he thinks simple human insights lead to better “people-based marketing,” and where retail media could go next. link.chtbl.com/CncfzRj8?sid=…
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With all the different spaces an advertising campaign goes through, figuring out which channel is most effective can be tough. Hear @VABintel's Marianne Vita break down how incrementality leads to the journey through the marketing funnel. thecurrent.com/us/the-curren…
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.@IBM and The Weather Company's Randi Stipes shares why she lets the science do the talking for the company and how their data hopes to play a part in improving people’s mental health on The Current Podcast. link.chtbl.com/gnGM_xMm?sid=…
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Introducing our new video series, "Asking for a friend", where we tapped experts at @AdvertisingWeek New York for their hot take on big questions — starting with @PublicisGroupe's Geraldine White on diversity and inclusion. #AWNY thecurrent.com/us/the-curren…
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.@SIRIUSXM's Suzi Watford shares how the company leverages data on searches to create channels like The Calm Channel, which helps listeners relax and get to sleep, why partnerships are critical, and how she is leveraging her experience to grow subscribers. link.chtbl.com/KRI7hrXP?sid=…
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In this week's episode of The Current Podcast, @Zillow’s VP of marketing, Beverly Jackson, discusses simplifying the housebuying process through its marketing, and why working at the company has special importance for her as a Black woman. link.chtbl.com/4v4og4A0?sid=…
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Doug Frisbie joins The Current Podcast to dive into how @Snap's leaning into artificial intelligence, how social media’s move to mobile changed advertising forever, and why international growth is the key to pushing its user base to over a billion. Listen: link.chtbl.com/hzNUs5qM?1sid…
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We were named a leader in The Forrester Wave™ for B2B Advertising Solutions, achieving the highest score for Current Offering and among the highest scores in Strategy. Download the full report: bit.ly/3dFjU3n
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Our customers have spoken: We've received a 2022 Customers’ Choice distinction for Ad Tech, according to @Gartner_Inc @Gartner_PI. Read more and download the Gartner® report: bit.ly/3Q6Hh46
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Consumers’ digital media behaviors have changed. They're spending more than half their online time on the open internet. Find meaningful trends & opportunities for those who want to ensure their ad dollars are keeping pace in our new open internet report: thetradedesk.com/us/open-int…
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Consumers are increasingly making the jump from linear to streaming. So how are savvy advertisers keeping up? Download our latest report for insights into how U.S. advertisers are approaching their TV buys this year. #FutureOfTV thetradedesk.com/us/future-o…
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We're happy to share that we have been awarded the Customers' Choice distinction in the @Gartner_inc @Gartner_PI 'Voice of the Customer' for Ad Tech report. Learn more: bit.ly/3Q6Hh46
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The @NFL’s Marissa Solis dishes on meeting the moment with Taylor Swift, expanding globally, and the powerful messaging coming for the Super Bowl in the latest episode of The Current Podcast. link.chtbl.com/mcuapC5W?sid=…
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Hear our Director of Product Marketing, Jaime Nash, break down how marketers can supercharge their targeting and measurement strategies using first-party data and audience modeling in #TheTradeDeskEdge Academy Executive Series: bit.ly/3pnNLmA
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Measurement. Objectivity. Data-driven decisioning. Find out which issues are top of mind for some of our biggest clients — and how our industry-leading platform helps them achieve whatever matters most to them.
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More time is spent with content on the open internet than inside walled gardens, yet advertisers are underinvesting in the open internet. Our new report shares why the opportunity for marketers is about catching consumers where they spend quality time: thetradedesk.com/us/open-int…
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.@Paramountco Streaming’s Domenic DiMeglio joins The Current Podcast to discuss the profitability of streaming, why simply having “great content isn't enough,” and balancing releasing movies in theaters versus straight to streaming. Listen: link.chtbl.com/A_DbxQQJ?sid=…
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In this week's episode of The Current Podcast, @KendraScott CMO Michelle Peterson highlights catching lightning in a bottle with Barbie, integrating with Bama rush, and scaling from local to national with its digital strategy. link.chtbl.com/aL-VD5bL?sid=…
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We have access to the premium TV inventory, audiences, and measurement solutions you need to give your agency a competitive edge. Get the latest connected TV insights and strategies, and find out why independent agencies trust us with their CTV campaigns. thetradedesk.com/us/independ…
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As consumer attention continues to fragment, advertisers need to implement omnichannel marketing strategies. This is where retail data comes in — it helps advertisers reach consumers where they consume media. Read more key insights in our retail report: bit.ly/47lgXez
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Subscribe to The Current to learn more about the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond: bit.ly/4689ZJ5
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Relive our Solimar launch event with our CEO @JeffTGreen, @WashingtonPost’s Joy Robins, and @WavemakerUS’ Vinny Rinaldi: bit.ly/3z5fNCx
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It’s a unique moment in time for marketers. Solimar is designed to help you meet this moment. RSVP for our virtual launch event and see digital marketing in a new light: bit.ly/3wf4Xcj
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This week on The Current Podcast, @LG_Ad_Solutions’ Tony Marlow shares why everything in marketing comes down to storytelling, and LG’s vision to make the TV experience more immersive. link.chtbl.com/E8IbXM-Y?sid=…
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With alternative IDs, advertisers can meet their need to measure and manage campaigns across all channels — even those that never used cookies in the first place — and brands can deliver personalized ads in a privacy-conscious manner.
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The beauty of using a retailer’s media property & shopper data is that advertisers can utilize both traditional retail marketing & brand marketing budgets to achieve full funnel campaign objectives, while unlocking the value of loyalty & e-commerce data in a safe and secure way.
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The upfronts no longer serve all of the needs of modern marketers who are seeking a more dynamic, flexible, and data-driven TV-buying environment, while many sellers are moving to meet the changing expectations. Learn more in our #FutureOfTV Report: bit.ly/3FAMrBJ
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We are thrilled to have once again been named the leader in @QKS_Quadrant's 2023 SPARK Matrix for Ad Tech, ranking highest in technology excellence and customer impact. Learn more: bit.ly/3nm00iI
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At Forward '23: Always On, we brought together more than 300 marketers and agency executives to discuss the future of TV. Check out our recap of the event for an exclusive look at how the industry is adopting an always-on, precise, and data-driven approach to TV buying.
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When we raise all boats, we all benefit.
Hear from our CEO @JeffTGreen at our Solimar launch event on how we're helping marketers meet this unique moment: piped.video/5gqjQNtWzCw
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We live in a world with untold amounts of data at our fingertips, why wouldn’t you use that data to reach your audience? Discover a more modern, “always-on” world: bit.ly/3MW9U4X
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Nothing gets your audience more excited than live sports. That’s why it’s so important to activate your Connected TV buys this football season, and there’s no better place to do it than on our platform: bit.ly/3RanEed
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Join us on June 6 as we gather thought leaders from across the industry to celebrate the latest innovations in data-driven advertising and unlock the full potential of the open internet, together. Register to watch the Kokai livestream: bit.ly/3MNZlAo
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#TheTradeDeskEdge's Executive Series offers insights and takeaways on how the future of authentication, identity, SPO, retail media, and CTV are coming together to transform the open internet for marketers and brands. Learn more: bit.ly/3pnNLmA
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.@ExpediaGroup’s Rory Paterson shares why destination marketing drives people to book travel after watching a show or movie, staying authentic with local marketing campaigns, & how Expedia’s marketing has shifted after the pandemic on The Current Podcast: bit.ly/3DpwuN6
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In the latest episode of The Current Podcast, @francescas' Traci Graziani shares what she thinks the future of retail will be, Taylor Swift and Beyoncé’s effect on sales, and how a Dolly Parton quote influences her perspective. link.chtbl.com/eetIB7-K?sid=…
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At 8:45 AM SGT/ 8:45 PM EST: return to Twitter to watch the livestream of our CEO @jefftgreen, debuting new products to help advertisers make data-driven planning and buying decisions with even more control. #TheTradeDeskNextWave
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Advertising is at a tipping point. One that calls for more than just another product launch — but for mapping out an entirely new blueprint for maximizing value on the open internet. Let’s build the future of advertising together with Kokai.
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Combining the guarantees of the traditional upfront model with the data-driven tools of programmatic empowers marketers with buy-side decisioning. Hear more from our Chief Revenue Officer Tim Sims in #TheTradeDeskEdge Academy's Executive Series: bit.ly/3pnNLmA
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Retail capabilities combined with programmatic buying allow advertisers to personalize ad experiences, manage frequency, and reallocate impressions served to nonbuyers, while ensuring actual category buyers receive the optimal amount of impressions needed to drive response.
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You're seeing this because the future of the internet matters.
Learn more: bit.ly/42INGZ2
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The internet doesn’t belong to a handful of Big Tech platforms. It belongs to all of us. So let’s unbreak the internet: bit.ly/42INGZ2
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.@NoelMack, @Gymshark’s chief brand officer, joins The Current Podcast to share the story behind its ultra viral Times Square ad, why community is a key tenet of the fitness brand, and the defining moment that got him to work at Gymshark:
bit.ly/43ykaoT
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A free and open internet is only possible when it works for everyone — consumers, advertisers, and publishers — not just a handful of big tech companies. Find out why the future of the internet depends on the open internet: bit.ly/42INGZ2
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Consumers are moving away from linear TV, and this is forcing many marketers to seek audiences elsewhere. Informed advertisers are tapping into first-party data to reach specific audiences and be more efficient across their TV buys. Learn more: bit.ly/43TE0fA #FutureOfTV
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We have to create a supply chain on the open internet that is competitive. On the open internet, unlike within walled gardens, we don't control the ecosystem end-to-end, so we all have to work together. Learn more about collaborative innovation with Kokai: bit.ly/43LsQZT
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.@timeout CEO Stacy Bettman shares how the company is a global publisher that focuses on being local experts, its transition from print to digital, and how she views the future impact of artificial intelligence (AI) on The Current Podcast. link.chtbl.com/hwa3xT8H?sid=…
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In The Future of the Open Internet, the newest #TheTradeDeskEdge course, hear 5 ad tech experts who are pioneering open internet solutions speak on the future of the industry, what's at stake during this pivotal time, & how you can prepare for it. Enroll: bit.ly/3pnNLmA
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It’s important to understand the distinction between value and price. In CTV, CPMs are higher than they've ever been. Instead of asking yourself, “How do I get the cheapest stuff possible?” ask yourself, “Is what I’m getting worth it?” Enter, Kokai: bit.ly/43LsQZT
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Without a competitive & transparent ad market, much of what we cherish will be under threat. While dangers of B2B market dominance may be obscure to consumers, like the downstream economic impact of this control, they're very real. Because the future of the open internet matters.
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Ajinkya Joglekar, @Sling’s SVP of Marketing, breaks down fragmentation in streaming measurement, why giving customers flexibility is paramount, and how he implements his experience with developing apps into his marketing philosophy. Listen: bit.ly/3LtFPr4
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In the latest episode of The Current Podcast, @Cadillac CMO Melissa Grady Dias shares how her dreams of being in advertising started, why her right-left brain combination is core to who she is, and marketing toward a future of electric cars: bit.ly/43pQtpH
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Edward Jones’ Tim Rea joins The Current Podcast to share why the company’s brand is its purpose, how its new campaign aims to show @EdwardJones is there for the biggest financial moments of a client's life, and the biggest learning moments in his career: bit.ly/3LGuSUx
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Retailer data is high quality, deterministic data, & well-positioned to remain future-proofed. It can provide another level of value for advertisers looking to reach people in-market for their products and services. Find out more in our new retail report: bit.ly/47lgXez
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Hear why our CEO @JeffTGreen thinks technology can power a better political process in this year’s US election: bit.ly/2uYOjTE #InHumanTerms
piped.video/watch?v=PWt_O10P…
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Introducing Galileo: a suite of tools that enable advertisers to onboard and activate their first-party data, match audiences using Unified ID 2.0, and objectively measure performance. bit.ly/3GH1pY2
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.@KlarnaNews’ CMO David Sandström explains how he drew inspiration from Apple while building the company’s brand identity, Klarna's campaign with Snoop Dogg, being a disruptor in the financial services industry, and more on The Current Podcast. Listen: bit.ly/464vXgH
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Unified ID 2.0 is a better approach to identity across the open internet. Designed with modern marketers in mind, & built to benefit the entire ecosystem, it offers greater personalization, targeting, measurement, & security from advertisers to publishers and everyone in between.
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Our omnichannel platform helps advertisers connect every important moment along the marketing journey, so they can reach their best customers, and millions of new ones, right when it matters. Expand your reach and maximize the value of data-driven advertising with The Trade Desk.
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What will the future of TV look like? We asked leaders from brands, agencies, and major networks for their predictions at Forward ’23: Always On.
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.@VML_global CEO @JonCookVMLYR joins The Current Podcast to talk about the innovations he hopes to see in the streaming ad space, and how the agency came up with the now iconic social media presence of Wendy’s: bit.ly/3u3fKtD
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Our CEO, @JeffTGreen, talks about why skills in data-driven marketing are more pivotal than ever right now: bit.ly/34y6EV5 #InHumanTerms
piped.video/watch?v=kx1N5BVh…
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In #TheTradeDeskEdge, our Chief Strategy Officer Samantha Jacobson explains how marketers can better understand customers through authentication and how this knowledge fuels ad spend as brands & publishers work together to build a more holistic experience: bit.ly/3pnNLmA
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Our CMO Ian Colley sat down with @Adweek's @Jenny_Rooney at #Brandweek to discuss the fundamental shift taking hold within digital advertising — from CTV to retail to the future of identity — and how marketers can leverage the value of data-driven media buying to drive growth.
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Publishers and content owners are monetizing more holistically, using data across the entire digital ecosystem, helping advertisers be more effective. Learn more about the changing TV marketplace in #TheTradeDeskEdge Academy's Executive Series: bit.ly/3pnNLmA
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Retail data is the key to understanding customer lifetime value. With an omnichannel approach, you can leverage retail data across the entire customer journey and all marketing channels to drive household penetration and desired business outcomes.
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Kokai is an entirely new blueprint for maximizing value on the open internet. It brings AI to every part of our platform, provides more seamless access to retail data and measurement, and makes it easier than ever for partners to integrate their solutions. bit.ly/43LsQZT
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Our CEO, @JeffTGreen, explains why Connected TV is accelerating at an unprecedented rate during this time of uncertainty: bit.ly/3asVTov #InHumanTerms
piped.video/watch?v=X0kxUofQ…
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.@Canva’s CMO Zach Kitschke shares how the brand is innovating with artificial intelligence (AI), evolving from its roots in a Perth classroom to a global giant, and why design literacy is increasingly important. Listen on The Current Podcast: bit.ly/3Nd6nyN
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With the upfronts, there's "how it's always been done" and there's now, the changing reality of the marketplace. In the new digital landscape, advertisers are cognizant of the value of a media brand's unique upfront data offerings. Learn more: bit.ly/3FAMrBJ #FutureOfTV
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Auto brands are showing growth on digital platforms year-over-year vs TV. Are you ready to make the shift?
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Truly effective advertising requires an objective, unbiased approach to media buying. Only through our objective marketplace approach can we deliver effective media and measurement, harnessing the true power of first-party data. Find out more: bit.ly/3K5kd4x
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Since Robert Lambrechts started at @PereiraODell, the team has been guided by a simple philosophy: What if advertising were invented today? He goes in-depth on that wisdom, and discusses leadership vs. creativity on The Current Podcast: bit.ly/3Wmdt7i
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Marketers are increasingly aware that programmatic buying can enable them to tie ad spend to business outcomes, including on Connected TV (CTV). Marketers’ confidence in this space will only grow. Learn more in our #FutureOfTV Report: bit.ly/3FAMrBJ
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.@BrilliantEarth's SVP of marketing and e-commerce Lisa Perlmutter discusses how marketing for diamonds has changed, including: a focus on conflict free diamonds, sustainability, and how couples are shopping together on The Current Podcast. Listen: bit.ly/3BcZ7fp
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The emergence of retail media and its ability to enhance both precision and measurement will make it an essential part of how marketing is done in the future. Dive into the future of retail with our own Jed Dederick in #TheTradeDeskEdge Executive Series: bit.ly/3pnNLmA
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This week we did things a little differently and bought newspaper ads in @nytimes, @WSJ, and @mercnews. Learn why: bit.ly/2N2khpY #TheTradeDeskNextWave
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Active car shoppers spend more than 9 hours a day on digital media outside of social media. If you’ve been looking for a sign to run your omnichannel campaigns at every stage of the customer journey, consider this it.
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.@8451group's SVP of Kroger Precision Marketing, Cara Pratt, joins The Current Podcast to discuss why retail media is the new darling of digital advertising, offering value to shoppers hit by inflation, and how retail data plays into connected TV buys: bit.ly/3L9ifRn
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It’s not just about avoiding divisive content; it’s the opportunity to advertise against premium content vs the randomness of most UGC platforms. CTV boasts better scale, content brands trust, and where advertisers can measure and optimize in ways not possible in walled gardens.
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Lee Walsh breaks down why he thinks @Uber is the ultimate local product, why it’s joining the upfronts game, and he shares specific expertise on advertising conditions across the globe on The Current Podcast: bit.ly/3WyrvT3
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The Current Podcast is back for season 4! We're diving into retail media, first-party data, & more with leaders from Microsoft, @DollarGeneral, J&J Consumer Health, @TMobile, @REI, @Hyundai, @Mintmobile, @Haleon_health, & @Zulily. Tune in every Wednesday: bit.ly/3jy7YD0
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The population of digital natives is growing fast. Add connected TV to your omnichannel strategy to create even more opportunities to reach new customers wherever they're streaming their favorite content.
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As Unified ID 2.0 becomes more ingrained into the internet’s data ecosystem, advertisers can serve fewer ads & reach the right audience, the audience enjoys a more relevant advertising experience, and the publisher can make more great shows. Learn more: bit.ly/44S8EF7
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If you’re part of the 19% of U.S. advertisers not using retail data, there’s an opportunity to tap into the full potential of a retailer’s first-party data by implementing this data across campaigns. Find out how retail data is helping the biggest brands: bit.ly/47lgXez
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In recent years, retail shoppers have been shifting their purchases from in-store to online. As a result, retail brands are evolving their strategies to engage with consumers where they spend their time online. Which channel(s) are you currently getting the most value from?
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Advertisers reaching the right consumers at the right place and time on TV. Sound like a dream? We're here to tell you it's not. Hear our own Verna De Jesus explain what it takes to launch a programmatic connected TV (CTV) campaign in #TheTradeDeskEdge Academy's new video.
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