RSVP Today for Now, Next & Beyond 2021 on January 7th: a live, raw and in-depth conversation with Kara Swisher and Dara Treseder hosted by Dave Clark, GM, FreeWheel: frwl.tv/FreeWheelConnects#FreeWheelConnects
Now, Next and Beyond 2021
Join FreeWheel on Jan. 7th as Dave Clark hosts a raw, in-depth conversation with Kara Swisher and Dara Treseder.
It's official: @BeeswaxIO is now part of the FreeWheel family. "We couldn’t be more excited about combining our efforts, visions, and roles in the ecosystem to build technology that provides TV with the transformation it so eagerly awaits.” - @DaveClark
Breaking news: we are expanding our partnership with @Nielsen to include the Nielsen Data Management Platform (DMP). @Freewheel Markets customers can now seamlessly analyze, build & target advanced audiences across all emerging forms of TV: bit.ly/2RTxLSJ
Our team announced today that we have acquired @BeeswaxIO. "We couldn’t be more excited about combining our efforts, visions, and roles in the ecosystem to build technology that provides TV with the transformation it so eagerly awaits.” - @DaveClark
More: frwl.tv/3ahj6NX
Congratulations to @clfourn, @FreeWheel's Executive Director, Data Platform, on being elected to the 2020 Global Board of Directors at @wicthq! Her deep industry experience will help ensure WICT remains at the forefront of the media landscape: wict.org/pr/wict-announces-2…
Congratulations to @_JamesRooke from everyone at FreeWheel! Thank you for your many years of service and leadership. You are moving on to great things with @effectv and we'll be cheering you on all the way.
Data is transforming TV, forging new opportunities for Addressable + Advanced TV. @DaveClark , EVP & GM, @FreeWheel, joins industry leaders from Samsung, Xandr, & NCC Media to discuss the future of TV, moderated by @Finecast's Jakob Nielsen: ces.tech/conference/C-Space-…#CES2019
Join us in welcoming Pooja Midha (@MissMidha) to the @ComcastAd team! She'll be taking on the role of Chief Growth Officer and will oversee global marketing across Comcast Advertising, @Effectv and @FreeWheel💥💥 frwl.tv/3rDnmgG
New: #FreeWheelConnects Virtual Speaker Series. Join @profgalloway & @daveclark on 4/30 for a candid conversation on the predicted long term effects – across media, commerce, technology, and data — of the health crisis on our world economy. RSVP now: frwl.tv/3cxq9je
Everyone at @FreeWheel is so grateful to all the people that made our #CannesLions experience such a success this year! To all the speakers, panelists, clients, partners, peers and everyone behind the scenes: merci beaucoup— à l'année prochaine!
"We are not in the addressable business, we are in the audience business. We deliver it through different platforms, predominantly targeted linear, but addressable is becoming a bigger part of that package." - Sean Coar, @Viacom#TVOTNYC
Our Allocation Module enables advertisers and publishers to manage the sum total of their #upfront video ad spend commitments across direct sold, #programmatic guaranteed and, for the first time, biddable programmatic deals.
FreeWheel is testing a new tool with TV sellers that allows advertisers to include biddable programmatic inventory in their upfront buys. ow.ly/QKw050QJr2x
Mark McKee has been named GM of @FreeWheel after serving as U.S. chief revenue officer, and has been with the company since 2018. He’ll lead the company’s efforts to transform the TV landscape by connecting buyers and sellers of premium video advertising. frwl.tv/3nd4Awm
“While the entire country’s eyes are on the #Olympics, we at @NBCUniversal thought it was the perfect opportunity to share this stage & attention with the #SeeHer movement,” - @lindayacc bit.ly/2o7d6xk
We are seeing more fluidity across linear and digital. TV shows trend in different places, and you have to be nimble to take action against those changing trends and work with partners who offer flexibility to pivot campaigns. - @bw10#BeetRetreat@Beet_TV
Our longstanding commitment to supporting women in tech is unwavering, and we're delighted to celebrate all women in technology today, #InternationalWomensDay Thank you to all the brilliant women at Team @FreeWheel who shape our organization into the industry leader we are today.
Congratulations to everyone at team @FreeWheel and @gotostrata for raising an incredible $53,091 for #Movember-- and thank you to @comcast for your support! We reached our goal to be #1 in the Tech Challenge (again!) and look forward to raising even more in 2018.
As for #addressableadvertising this is a new way of doing TV advertising. While we are working through the technology and making it more simple, this is a call to action to our encourage partnerships and work with us. - Gina Mingioni #NYCTVWEEK#NYCTVWK
We are proud to welcome Yuling Ma to Team FreeWheel! Yuling is responsible for leading, building and mentoring FreeWheel’s Beijing engineering teams; and partnering with leadership to define and drive the company’s strategic vision. Learn more: bit.ly/2EbX3qd
“Mark is an industry leader with a finger on the pulse of today’s dynamic advertising industry." - @DaveClark on @MarkAMckee's new role as Chief Revenue Officer, U.S. Congratulations, Mark, from everyone at Team @FreeWheel!
More details:
freewheel.com/news/freewheel…
Brian Wallach (@bw10), @FreeWheel was featured on the main stage at #ANAMasters sharing how marketers should use data to not only find their customers but to find people just outside the circle of their customers to grow their base
.@NBCUniversal and @FreeWheel have very closely aligned visions for the future of TV, and we are proud to be coordinating closely with them as they build One Platform, an all-in-one ad system. wsj.com/articles/nbcuniversa…
Another successful Theme Day in the books! FreeWheelers went all "twin" across the organization and across the world for the theme of all themes: twinsies! #fwtwinsies
We are thrilled to attend #GHC18 to connect with women technologists from around the world Sep 26-28. If you're attending, stop by our booth to learn about the many exciting opportunities to shape the future of TV with @FreeWheel + @comcastcareers. #PitcHer18#FreeWheelWomen
She did it! @emilybromley won her charity boxing match with @Haymakers4Hope last night in a unanimous decision. But the real winners are all those who will benefit from her inspirational fundraising efforts. #KOcancer
Wishing our fighter @emilybromley good luck in her charity boxing match tonight with @Haymakers4Hope! She and her opponent raised over $70,000 for cancer awareness and research. Break a leg (and not a nose!) #H4H#KOCancer
Congratulations to our CMO @MsMariaWeaver and the other five inspiring women joining the board of directors at @SheRunsItOrg! #SheRunsIt is paving the way for women to lead at every level in marketing, tech and media.
Congratulations to @dianeyu for being awarded one of 2018's most influential minorities by @Cablefax! See all the honorees: bit.ly/2J3VnkQ and learn more about Diane's career journey: vimeo.com/265806192
We are delighted to once again welcome our esteemed clients, partners, and peers for our 2018 U.S. Client Summit in NYC. Looking forward to a day filled with industry insights and connections!
Congratulations to @dianeyu for being named to the 2020 @Cablefax Most Powerful Women list! Thank you, Diane, for your steadfast leadership and innovative spirit. 🎉
Check out the full #cfxwomen list here: cablefax.com/event/most-powe…
Tying data sets together across media platforms like #linear#OTT#CTV is really challenging but there's lots of innovation in the industry to solve for this challenge. This is much more important as marketers want the full picture of their viewership. - Jason Manningham #NYCTVWK
Team FreeWheel is ready to BOWL. We raised nearly $14K for Breastcancer.org this year and are celebrating at the tenth annual Bowling for Breast Cancer event! #10B4BCO
Thank you so much, @DuriyaFarooqui, for sharing your inspirational story with @daveclark and the FreeWheel team as part of FreeWheel Presents this evening! Truly motivational for us all. @PointACenter @NYSE@ICE_Markets
In honor of #EWeek2019, we're celebrating FreeWheel’s engineering team through the lens of three topics: The Future of TV, Big Data, and Diversity. Here’s our first installment of the 3-part series.
Join us in congratulating Neil Smith and Gregory Friend (@GregNachoFriend) for being honored by @nyctvwk for their leadership and vision! This award recognizes the top up-and-coming media leaders who are driven to shape the TV industry’s future: nyctvweek.com/40under40#nyctvwk
In celebration of #InternationalWomansDay, we honor the talented cast of women at @FreeWheel who are bound by their passion for our industry and the impact we have on powering the technology that drives innovation across The New TV Ecosystem: frwl.tv/2trf95k#womenintech
New year, new decade! We're looking forward to all the amazing things we will accomplish together in 2020 and beyond. Wishing you a safe and happy new year!
We're proud to announce @carlkalapesi has been named our new chief operating officer. In this new role, Carl will oversee FreeWheel's global business operations, supporting our three primary business units. Welcome to the team, Carl! freewheel.tv/freewheel-appoi…
Today we're happy to announce the promotion of two executives to lead new company disciplines: Kelly Perone is now VP, Product Strategy and Andrea Zapata is now VP, Data Innovation and Insights. Check out @bcbeat's coverage of our announcement: broadcastingcable.com/news/s…
We are part of an ecosystem that goes beyond Comcast. We decided the way to participate in that ecosystem is not by advantaging ourselves, but rather by lifting everybody. If we are successful in that, then we as a company will be successful in what we do. - @JenckesM#NOWFRONT
Today we celebrate the end of slavery in the US, when the Emancipation Proclamation reached Texas 155 years ago. Let today also serve as a reminder that we still have much work to do to build a nation that truly provides liberty and justice for all. #JUNETEENTH2020
Understanding audiences across different applications is challenging-- everyone has a different piece of the puzzle. The closer you are to the audience, the better and more valuable your data is - Jason Manningham. #NYCTVWK#Blockgraph
Congratulations to Emily Bromley, Executive Director of Programmer and Reseller Strategic Relationships at FreeWheel! She was named as one of Business Insider’s rising stars of #AdTech, working to solve advertisers' toughest problems. frwl.tv/3HKg0zM
Thanks to @adexchanger for giving us the opportunity to share how #OTT provides quality audiences at scale, with safety & certainty. Check out our new #FreeWheelDRIVE offerings to reach audiences across OTT & other emerging forms of #TVfreewheel.tv/drive/#PROGIO
So much fun with the team tonight rocking @Cannes_Lions at the Chaka Khan concert at the @FreeWheel party. Thank you for a wonderful evening at #canneslions2024
“I am super exited to have a leader in advanced tv with us today. @Viacom has the largest addressable footprint in the industry.” Marcien welcomes Sean Coar to the @TVOTshow stage. #TVOTNYC
Ampersand is a unifier of two or more things. NCC's history is being a unifier that brings together entities that historically have not worked together. We wanted to pay homage to the mantra of NCC that has existed for more than 4 decades: Now NCC is @MeetAmpersand#AWNewYork
Our CRO, Mark McKee is kicking off today's @ComcastTechSoln#CTSConnectSummit talking about what’s next in advertising, the @ComcastAd ecosystem, and how our partnerships move the industry forward.
Join us in welcoming @ComcastAd to Twitter and take a moment to read this article by @JenckesM on the #addressableTV challenges that must be overcome for TV to remain the most powerful marketing platform for advertisers.
Please help us welcome @sarahcfoss to the FreeWheel family! Sarah is stepping into a new role to lead strategic initiatives for our Advertisers division. freewheel.tv/freewheel-taps-…
If you’re at the #WomenHack event in New York, meet us at our table and find out about our longstanding commitment to supporting #WomeninTech! You can also hear about experiences from the passionate women at @FreeWheel here: vimeo.com/262367807
A team that twins together wins together! Take a look inside the 7th Annual FreeWheel Theme Day: Twinsies. Hundreds of FreeWheelers around the world took part in this day of fun and connection. #FWTwinsies
Congratulations to this year's 24 leaders from @ComcstSpotlight and FreeWheel who completed Comcast Advertising's Women in #Leadership program! The program builds on the strengths of our women leaders to expand influence, impact, vision, community, and courage. #womenintech
We are delighted to be partnered with @philo as we provide them with ad management, ad serving and decisioning capabilities: broadcastingcable.com/news/s…
Everyone loves an old-school bake sale! Today in Chicago, FreeWheel Women hosted their 3rd annual bake sale in the FWA Café with proceeds going to @AnitaB_org a non-profit that supports women in technology. #WomenInSTEM
Join @FreeWheel's @aripap as he shares his unique understanding of the technical and business underpinnings of digital advertising, along with his characteristic humor and wit. Register here: frwl.tv/3i07sKj#adexchanger#Progio
Consumers control what/when/where and the device they watch premium content on. And every year there are more options for devices. This means we can engage with consumers more meaningfully than ever before. - @NicollePangis#AWNewYork
FreeWheel Engineers: Using Big Data to Solve Big Challenges
Happy National Engineers Week! We’re showcasing FreeWheel’s engineering team through the lens of 3 topics: The Future of TV, Big Data, and Diversity. Here’s our 2nd installment of the 3-part series.
According to @MarkAMcKee, there are 2 factors driving this year's #upfronts: 1) A migration to audience and the way to transact on both buy & sell sides. 2) The growth of CTV. Learn more about these trends in this video with @beet_tv. More: frwl.tv/3crLcX4
SSP’s Add Value to Premium TV Inventory: FreeWheel’s Mark McKee
Mark McKee chats with Beet.TV about trends impacting the upfronts and how FreeWheel is solving for some of the industry's most complex obstacles.
Only on FreeWheel Main Stage! @MsMariaWeaver will host beach-side conversations with leaders from various industries who disrupt old ways of thinking, reinvent their futures & empower the next generation of innovators. Concert will follow! cannes.freewheel.tv/#CannesLions
To all the women who go above and beyond both at home with their families and in making our business successful: thank you for all you do. Being a working mom comes with a unique set of challenges, and we are grateful to have you on our team. Happy #MothersDay! #superwomen