I like to read history and travel. Opinions are my own.
New York, USA
- Tweets 20,984
- Following 947
- Followers 3,999
- Likes 14,796
A sentence I just read:
Every day, the liberal press reported on more "clashes throughout the Reich," and everyday the nationalist press reported on the "left-radical wave of terror throughout the Reich."
ALT Book cover: “Hitler’s First Hundred Days”
6
112
619
56,592
He wants the story to be about the bravery of the white people that allowed Robinson in and to say that it’s only been progress from there.
8
25
116
(2/3) Last week I joined the Privacy Sandbox team at Google. I couldn’t pass up the opportunity to embrace new tech & approaches that improve people’s privacy while supporting businesses’ demands & creativity at incredible scale. I have no illusions that the path ahead is easy.
11
66
4,289
Timelines change. Desire for improvement should not. If the digital advertising ecosystem's response to @googlechrome's 3pty cookie deprecation delay is to dig in its heels, it's digging its own grave. Extra time affords an opportunity to get improvements right, not to revert.
3
3
58
Since I joined the Privacy Sandbox team, the most consistent question I’ve been asked is how Protected Audience API can fit into today’s auction flows. I’m excited we now have a doc that walks through how we’ve seen early adopters do it: developer.chrome.com/docs/pr…
2
5
52
7,365
A few people have sent kind messages about various things going on in my life. It’s a good reminder that just a few words can make someone’s day. I’m going to try to do better sending notes.
8
52
3,216
This visual in the docs for Privacy Sandbox Attribution Reporting (summary reports) is 🔥. Besides being helpful for visual learners, the upper left corner made me giggle (you may need to click to expand the image). Sincere kudos to whomever designed this. developer.chrome.com/docs/pr…
ALT Chrome Privacy Sandbox Attribution Reports visual summary
2
11
49
IAB Tech Lab published a report on Privacy Sandbox today, and I wanted to share the team's POV:
- We always welcome input from the industry, however, IAB Tech Lab’s report includes dozens of fundamental errors, inaccuracies and instances of incomplete information.
- While we’re disappointed that IAB Tech Lab released the report in this state, we’re encouraged by the many IAB members who are actively building solutions using the Privacy Sandbox APIs.
- We look forward to partnering with the IAB Tech Lab in transitioning the industry toward more private solutions.
And we'll be publishing an in-depth technical response next week, so stay tuned for more.
9
10
52
29,743
(1/3) I’m on a mission to bake privacy protections into digital advertising. Together with incredible colleagues I built data leakage prevention at AppNexus/Xandr, transparency standards at IAB Tech Lab & ads privacy education at Coir. I’m proud of what I’ve accomplished so far.
4
1
48
6,079
My dad broke out the 80s styles today. I remember chasing this jacket down the mountain when I was single digits.
6
38
1,599
I see your waking up in Cannes videos of your Mediterranean views and raise with a waking up in a tent in my backyard…
6
1
36
Chrome’s bi-weekly FLEDGE meeting was today. The focus was smart integration between Chrome’s granular targeting API, FLEDGE, & it’s attribution API, ARA. The juxtaposition of Chrome wanting to understand market needs, in open air, & iOS throwing stuff over the fence is stark.
Apple announced SKAdNetwork version 4.0 at WWDC this year. This new version of its privacy-safe ad measurement framework on iOS represents a fundamental overhaul, and it fixes severe dysfunction in the current tool. Three problems that 4.0 solves: (1/X) mobiledevmemo.com/what-probl…
2
39
I sat down w/ Geoff Wolinetz from OpenX today at #PROGIO. OpenX is leaning into Privacy Sandbox. While I wasn’t planning to be on stage until tomorrow, today’s last minute substitution has me reflecting on how progress sits on the backs of early adopters to new technologies.
ALT Two ad tech folks talking on stage at AdExchanger’s Programmatic IO.
2
39
3,801
1/ Over 90% of the use cases identified by the @IABTechLab Task Force are in fact supported by Privacy Sandbox if the ecosystem is willing to evolve towards privacy. Other use cases in the report directly undermine privacy. Read our full response: developers.google.com/privac…
4
12
36
13,810
On The Trade Desk’s Q2 earnings call Green stressed UID2 is more than a replacement for cookies. He’s right, but it’s only fair then to add that “cookie deprecation” is more than just cookies. The aim is to remove all cross-site/app ID vectors—including email & IP address.
3
7
36
You know what’s fun? Getting to hang out IRL with the ad tech reporter crew at @IABTechLab’s Summit in NY. 🤗 @swodinsky, @Ryanbarwick and @JamesHercher.
4
2
38
Week spent in Italy > week spent tweeting about @sama
Sad to leave. Grateful for the rest, time with family and friends, and copious pasta.
Happy Thanksgiving from south of Florence!
ALT Agriturismo where we stayed the last several days
1
34
1,553
Going on record saying I think this could be quite big. Nice work so far, @btsavage, @taubeneck, and Martin. I'm looking forward to seeing this on the agenda @w3c PATCG. github.com/patcg/proposals/i…
3
1
36
I wonder what S train takeover ROI looks like.
ALT NYT wrapping the S train in Manhattan
ALT NYT wrapping the S train in Manhattan
ALT NYT wrapping the S train in Manhattan
ALT NYT wrapping the S train in Manhattan
2
3
33
34,624
Last night leaders from @Yahoo, @dotdashmeredith, @GroupMWorldwide & @IndexExchange shared advice with peers building on Privacy Sandbox. This advice resonated: “Our north ⭐️ is to embrace change”
But not all feel this way. We wanted to address some objections we’ve heard here: privacysandbox.com/news/read…
2
7
35
15,268
Let this be a warning to anyone going to market with privacy as a value driver / differentiator. Being overly self-righteous may come back to bite you. techradar.com/news/duckduckg…
5
34
Every person I know or have met that works or worked for @Meta is someone I would happily drop my kids off with for the day. The company has its issues, but a lack of good people isn’t one of them. I send the best vibes I can muster to everyone impacted by today’s layoffs.
32
Thanks for having me on @aripap and @ericfranchi! It's not every day one gets to be a guest on a favorite podcast. Keep up the good work providing the ads ecosystem with deeper understanding (and good humor). I hope listeners walk away with some new insights into Privacy Sandbox.
The Sandbox Episode with @alextcone from Google.
⏲️ Latest timelines
🔧 Hard technical questions
🧨 Breakdown of the IAB's criticisms
Spotify: open.spotify.com/episode/0hl…
Apple: podcasts.apple.com/us/podcas…
4
4
34
7,654
I’m hiring. I seek a battle-tested product manager from the digital ads industry who has a track record in privacy and identity. This person will make a lasting impact for good. I’ll post the job description shortly. Help me
spread the word or send me a DM if this is you.
1
17
34
True story: @Scrilla100 said “no” to chairs for the @adexchanger #PROGIO AMA on Privacy Sandbox. So we stood. And apparently standing sets my arms in motion.
ALT Two people on standing on stage in blue button down shirts. One with arms gesturing.
5
1
34
2,327
Hot take: the subhead of this article is exactly wrong. Using an opt-in approach will absolutely not "help curb the excesses of Big Tech."
nytimes.com/2021/03/06/opini…
6
33
In the latest instance of everything being an ad network, @eric_seufert’s happy hour in New York tonight was a strong ad network. Lots of good humans in one place. Thanks for the hospitality, Eric!
3
1
32
5,373
It stings to see @paulg dismiss the work to reduce cross-site tracking. Any serious effort must acknowledge businesses' desire to reach audiences efficiently & effectively won't magically disappear. Privacy-preserving approaches to ads must be more appealing than covert tracking.
1/ FWIW, our goal is to improve privacy and keep the web free and open for all of us. We’re working to deprecate 3P cookies as well as enable businesses, big and small, to reach new users and support content & services that billions of people rely on privacysandbox.com/news/work…
2
2
30
7,221
I just published 4,272 words and 5 diagrams on data leakage in online advertising. I needed to get that off my chest.
4
30
3,233
I hope we don't do the same thing to the word "pixel" that we did with "cookie." By focusing on 1 implementation we lose sight of broader x-context user data leakage practices that come in many flavors, & underpin near infinite data uses. Thus we have unhelpful "cookie" banners.
FTC post on pixel tracking and concerns. ftc.gov/policy/advocacy-rese…?
3
3
27
5,901
I hope you too are ending your weekend on a high note.
ALT Pizza dough ball
ALT Uncooked pizza
ALT Finished wood over pizza
1
27
2,036
Should I add “successfully trapped and removed 2 squirrels from attic and 1 groundhog from back yard” to my CV/LinkedIn?
2
27
This is the first year of my 10 years in the digital advertising industry where everyone I’ve spoken to for the past month has asked “will you be at Cannes?” I’ve either arrived or I’ve become an asshole. Whether it’s the former or latter the answer is, “can’t afford it.”
3
27
Today was a big milestone for the team & all those leaned in to this work. It’s also a milestone for Privacy Enhancing Technology deployments. But the work is not over. To realize the benefits of GA we must continue developing understanding, support & adoption. I’m here for it.
Privacy Sandbox for the Web has reached general availability as the browser prepares to ditch third-party cookies for good next year. trib.al/hcW9hwu
5
1
27
4,797
The ad industry loves talking about ______ alternatives to ______. But when will ______ and ______ actually start using them. #adtechmadlibs
The TV industry loves talking about measurement alternatives to Nielsen. But when will streaming services and advertisers actually start using them?
A good update here from @Alyssa_writes_ on @adexchanger..
adexchanger.com/digital-tv/p…
2
2
29
3,360
Why do folks seem so surprised as Apple continues to build out ads APIs at the OS and user agent level? This is clearly the way things are going.
3
1
28
Did I just see @swodinsky is moderating a discussion at @IABTechLab's summit next week? Color me registered. Join me? iab.com/events/iab-tech-lab-…
4
1
28
It doesn’t get much better than taking off on a Friday and going skiing with your kids. These two girls conquered a new black diamond today. They loved it so much they wanted to end the day on it…and of course we did “just one more time” after that.
25
It’s great to see @Microsoft announce support for privacy-enhancing browser APIs including preliminary support for Privacy Sandbox. about.ads.microsoft.com/en-u…
1
8
28
2,257
To those sitting on the sidelines saying Privacy Sandbox APIs won't work, here's someone who is actually building saying they do. Building > speculating. (Source: @GarettSloane adage.com/article/digital-ma…)
ALT Excerpt from the linked storying saying: “We have really near complete support for our use cases,” this partner said. “We can spend, we can bid, we can buy, we can get clicks, we can get conversions, we can bill, we can pay. We’ve done it end to end without really any showstoppers.”
5
3
26
4,682
One interesting winner of TTD’s OpenPath announcement today: @CheckMyAdsHQ. A TTD direct to pub path means one need not decide whether it’s the SSP’s fault or the DSP’s for funding reprehensible content.
4
4
24
Cozy in my new Sincera gear. Thank you @mikeosullivan and @decaffeinateddd! It’s been fun watching you turn this idea into something of real value.
ALT Wearing my new Sincera jacket
2
25
1,650
Full house at today’s IAB State Privacy Law Summit. The views from the 66th floor of 3 WTC were a nice touch. Thanks to Michael Hahn and the @iab team for inviting me to talk Privacy Sandbox with this engaged group!
ALT Audience at IAB State Privacy Law Summit
1
4
27
2,533
👂The team listened to developers who asked for real-world testing conditions (sans 3p cookies). In addition to bringing Privacy Sandbox relevance & measurement APIs to all Chrome browsers as planned (M115 ~July), in Q1 2024 we plan to deprecate 3p cookies for 1% of Chrome users.
Google is deprecating 1% of cookies in the first quarter next year … making it easier for ad buyers/publishers to test what a cookieless world would look like (so far the existence of cookies in the bidstream has been stalling progress)
adweek.com/programmatic/ad-i…
1
5
25
2,865
The day cannot come soon enough when digital advertising is 75% (or more) run by women. I think we’d see we’d actually start solving some of those problems dudes are pontificating about on manels.
ALT Lauren Wetzel (COO, InfoSum); Caroline Smith (VP Comms, Nexxen); Leigh Freund (CEO, NAI)
2
1
24
3,185
I’m lucky to be working with @joeytrotz to bring technologies to market that protect people's privacy online and give companies and developers new tools to build thriving digital businesses.
24
1,248
Privacy Sandbox comes life today in Berlin at Web Privacy Day. It’s great to see so many friendly faces from the German ads ecosystem in one room.
1
23
Today, I heard the word “mullet” used to describe my COVID hair project. Is it time to chop it off?
12
23
You know what would be nice? If we would separate antipathy towards Meta from the desire for better digital privacy & data protection.
3
23
1,732
If @Ryanbarwick and @swodinsky started a substack I’m guessing everyone in digital ads would be a paid subscriber.
1
1
24
I wonder if Elon will see this before taking the stage at #POSSIBLE2023. Zoom in.
ALT Image of plane over beach with banner reading “Brands deserve better #stoptoxictwitter”
4
3
22
7,355
Who is going to break it to this person that this problem is about to get a whole lot more complicated (unless we can get to a widely adopted private attribution standard like ARA or IPA)?
4
2
22
I got to meet @taubeneck for beers last night. IRL he’s just as inquisitive, funny and kind as he is here on twitter and on privacy tech standards calls. The real deal as they say. More privacy tech IRL meetups please!
2
21
(3/3) That’s part of why I decided to join. Tackling gnarly, meaningful problems alongside smart teams facing real challenges is a serious lure for me. If you’ve got questions send a message & let’s find time to talk. If you’re in Miami for #POSSIBLE2023, let’s share a beverage.
4
23
908
A clear indicator that there is not shared understanding of “targeted advertising” is the tidal wave of analysis saying a decision against contract as a valid legal basis for personalized ads somehow leads to the end of targeted advertising.
3
24
4,578
There goes my morning…274 pages! @EU_Commission and @A__W______O on “Study on the impact of recent developments in digital advertising on privacy, publishers and advertisers” op.europa.eu/en/publication-…
4
1
22
10,615
Today I celebrated a milestone: 4 draft guidelines & specs in public comment. 100s of companies w/ competing interests came together to produce a portfolio of tech standards to face major disruptions to digital advertising. Thank you to the @IABTechLab members who got us here.
4
1
23
Learning more about the family tree today at my paternal grandmother Bonnie’s home. I hope I have her good sense of humor and ready recall when I reach her age.
1
21
Day 2 of 3 in Vermont. Today was at Sugarbush. I’ve not skied anything more enjoyable on the East (ice) Coast. ⭐️⭐️⭐️/⭐️⭐️⭐️
2
22
A perfect ending to a busy week in Europe. Ivo and Nat are two of the kindest souls on the planet. Also, next time you’re in London I recommend Cadet in Canonbury. 👩🏽🍳💋
21
1,323
Today’s view from the office. Yes, I realize I need to suit up and get out there to play.
4
21
1,826
If only Netflix could monetize all the expert takes on its new ads model. Twitter would do well to try.
1
21
Besides the differences in connotation, one choice describes a means (‘track’) and the other an end or outcome (‘personalization’).
3
2
21
I don’t know @aripap like everyone else does, but I’m already a fan of his new venture @marketecturetv. I’m also a fan of @zachrodgers, @eric_seufert & @digitalshields. Four cheers. I’d give you five+ if you’d get some diversity up in the mix. 🙂
1
20
First international flight since November 2019. I’m pretty jazzed and the bulkhead is the icing on the cake.
1
21
I’d enjoy this challenge. Can you imagine how disliked this hire will be inside and outside of @Apple?
For some time now, Apple has given the impression that it doesn't like online advertising. Now, it appears to be building its own DSP.
@ronan_shields has the story. buff.ly/3oU0xFH
6
1
21
It seems like a better option to welcome Apple in to the fold as it grows an ads business. Many of the board companies have major relationships with Apple. All the member companies reach users through Apple. Plus, cynical views on privacy aren’t widely resonate outside ad tech.
8
1
19
7,781
I attended today’s Privacy Sandbox Office Hours w/ @rowan_m. I highly recommend them if you’re a dev or product person looking to lean into the origin trials. The team @googlechrome brought to the table is evidence @Google is serious about making OTs a real source of learning.
2
1
22
If you’re media co w/ an ads business, watching Meta struggle to meet the expectations they set w/ advertisers, does your investment in email matching tech for analytics provide hope you’ll fare better than Meta meeting advertiser expectations or do advs just expect less of you?
1
20
💯
It’s long past time we think about privacy as more than just risk & compliance. There’s so much opportunity & innovation to unlock. If you like complex problems, as I know the ad industry does, approaching privacy as an opportunity is stimulating, rewarding & fun.
Reframe Privacy as opportunity to build trust with your most important asset, your customer
Invest in next gen tech to find new ways to solve problems. Biggest $ impact of AI is in Marketing
Build a culture of experimentation
Sean Downey, President, Americas, Google #ALM2023
4
1
20
2,964
I can’t imagine media cos, advertisers (& retailers) love a DSP lecturing them on their models. TTD CEO Jeff Green during Q4 2022 Earnings Call on CTV:
“Building walls around inventory & data is a flawed strategy.”
“You cannot use a forward market that was invented in 1962.”
4
1
18
7,159
Joining the feed of digital advertising people posting pre-Cannes views…it’s a magnificent day in London.
2
20
2,018
I feel good every single time I’m persuaded to get out and hike with this one. Writing it down for witnesses.
18
🤦🏻
ID vendors have a new competitor.
EU Commission just approved TrustPid backed by Vodafone, Orange, Telefonica and Deutsche Telekom.
ec.europa.eu/commission/pres…
6
1
20
7,457
Indulge me in a little gushing. Last night's 3 hr @W3C PATCG meeting was well run (h/t: @Chronotope & Sean) and well prepared for (h/t: @btsavage, Martin Thomson, @johnwilander, Charlie Harrison & John Delaney). More of this please! I'll try to do my part.
3
1
20
Netflix looking the other way on password sharing until users are addicted & growth plateaus somewhat reminds me of Apple looking the other way on cross-app tracking until users are addicted (to the “free” ad model apps & the apps to ads) & growth plateaus. I said “somewhat.”
3
19
One wonders what “complete user privacy” is in this context. Particularly when the rest of the announcement is a love letter to ad tech’s muse, The Open Web. You’re either going to wall it off & get partial privacy or sell via leaky RTB & header integrations & get 0 privacy.
3
1
21
Merry holidays and a wish for a lot better 2021 to you all from two people wearing outside clothes for the first time since March.
17
Good start to my Thursday morning with the queen of ad tech, @slayser8. So much pent up whiteboarding demand (due to WFH for 2+ years) unlocked.
20