#IAB empowers the media and marketing industries to thrive in the digital economy.
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.@itskellyday announces that @annieleblanc will join @Viacom Digital Studios to create digital content for @Nickelodeon at #NewFrontsWest
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.@burnie and @GeoffLRamsey, @RoosterTeeth on how digital audiences and especially younger audiences crave authenticity #PodcastUpfront @WarnerMediaPods
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The stars just keep coming @Snap's @IAB #NewFronts22 show! @Simone_Biles takes the stage with CEO of @Snapchat CEO @evanspiegel!
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.@TheEllenTeam announces their partnership with @ayeshacurry to provide tips on juggling work and motherhood at #NewFrontsWest
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The ethics of data privacy, one of the fascinating topics that will be discussed at the IAB Data Symposium on Dec. 4 in NYC. Register here: bit.ly/2ndEi0u
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GenZ megastar @lizakoshy presents some acts of @awesomeness from female empowerment to meeting Obama & social media conversation #NewFronts
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.@defymedia @smosh is more than a YouTube channel-it's a powerful brand w/ lots of extensions @AtomicMari @SmoshGames @SmoshIan @KeithLeakJr
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Team Whistle announces a partnership with @BearGrylls to release a slate of digital shows to get young people outside and out of their comfort zones, encouraging adventure and positivity at their virtual #NewFronts
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"I am building an integrated media and product platform, and I want to be able to work with brands of all different sizes and across all of my social media platforms." - @ParisHilton shares why the media side is important to her #IABBrandDisruption
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"The opposite of depression is not happiness, its purpose" says Cathy Heller, Authentic #Podcast Host @cathyheller #PodcastUpfront
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.@karaswisher and @profgalloway have ambitious plans to expand @NYmag's @PivotPod into a multi-platform franchise across live events, editorial, video and social. #PodcastUpfront
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.@ParisHilton discusses how she is growing her brand and using new advertising mediums to reach new audiences, including audio and podcasting, at the #IABBrandDisruption Summit
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JUST ANNOUNCED: @ParisHilton and Carter Reum, @M13Company will keynote the #IABBrandDisruption Summit on Nov 9-11. Learn how she grew her brand into a billion-dollar global business featuring 19 product lines & over $4 billion in revenue. Register here: bit.ly/BrandDisruption
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"Being an influencer and a business person are becoming one and the same because your viewers are your potential customers. You have to be mindful of your posts and stay authentic to yourself." --@laurDIY at @VidCon #VidConUS #IABxVidCon
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.@YouTube Star & singer/songwriter @KurtHSchneider announces his TO THE BEAT series debut this summer +BUILT BY MUSIC @Rumbleyard #NewFronts
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JUST ANNOUNCED: There is no other industry more “disruptive” than the cannabis industry. Find out how Jim Belushi (@JimBelushi) has built out his brands & the bigger role cannabis can play in the world. Register here for Nov 9-11: bit.ly/BrandDisruption #IABBrandDisruption
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The idea that fear or negativity is a good idea is ludicrous — @garyvee @VaynerMedia #IABVisionaries
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And the last award is for Brand Engagement. The winner is Chipotle + David Dobrik - Chipotle, Collab! @streamys #newfrontswest
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Joe Varvara, Twitter's Director of U.S. Content Sales is hosting a Twitter Space on May 5, 4:35pm EST with @iab CEO David Cohen to discuss what's happening during #NewFronts & share video trends on Twitter. Keep an eye on Joe's Twitter @SirJonesy on May 5 to join the conversation
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TUNE IN: Join us for day one of the virtual #IABBrandDisruption Summit. Hear from speakers including @JimBelushi, @ParisHilton, @ChicksInTheOff, @flahertyiv, @jlotman, @rishad, and more: bit.ly/BrandDisruption
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"It's a lifestyle brand that expanded into so many different areas... they root for us like a sports team." - Dave Portnoy @stoolpresidente, Founder, @barstoolsports #PodcastUpfront
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.@cenkuygur and @AnaKasparian of @TheYoungTurks have had 1.2 MILLION listens in the last 6 months! #PodcastUpfront @acast
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“We’re not just growing faster, we’re growing stronger!” - @kellycampbell (@Peacock, @NBCUniversal). The session is live now at #IABNewFronts
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“Building massive pillars for the brands that work with us” - @garyvee on how @137pm and it’s entrepreneurial spirit are creating #brand partnerships at #NewFrontsWest @Gallerymediagroup
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"There's nothing barstool can't tackle. We talk about sports, we talk about entertainment, we talk about lifestyle, we talk about music... business is no different, no one talks about business the way we talk about business." - @EKANardini, CEO, @barstoolsports #PodcastUpfront
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Just announced! @marissamayer, President/CEO @Yahoo, joins #iabmixx conference lineup bit.ly/1hXcFAF
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.@ClaudiaSulewski and @hannahemac on how to engage #GenZ with shows like @taggedshow & add a little bit of magic @awesomenesstv #NewFronts
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.@DavidCastanedaJ takes the stage @IAB #NewFronts22 and gives a sneak preview of #MostDangerousGame: New York streaming soon on @TheRokuChannel
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For the final session of today’s #IABNewFronts, @AmericanoMedia’s CEO @IvanGH shares the company’s dedication to eliminate fake news: “We do not support misinformation. No mas fake news!”
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.@mrkatedotcom has the motto 'Because Why Not' & presents their DIY inspiring journey @Entrepreneur #NewFronts today in NYC
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.@DavidDobrik and @jasonnash join @HunterMarch to talk about their new podcast Views and the popularity of podcasting today at #NewFrontsWest
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André Holland and Bill Skarsgård take the stage to talk about their show “Castle Rock” at @hulu #NewFronts @HuluInsights
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Just Announced: Michael Connelly (@connellybooks), best-selling true-crime novelist, is back with Season 2 of his “Murder Book” podcast (@murderbook_pod) – “The Women Who Stopped Sam Little” – sold exclusively by @AuthenticShows #PodcastUpfront
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Hear more from @ParisHilton during her session at the Nov 9-11 #IABBrandDisruption Summit as she discusses going from socialite to the CEO of a billion-dollar global business with Carter Reum, @M13Company. Register here: bit.ly/BrandDisruption
Interview: @ParisHilton discusses going from reality TV star to creating Paris Hilton Entertainment, an integrated media and product organization with 19 products that have done over $4 billion in sales in the last decade. adweek.it/2ToKBM1
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At @Stitcher's #PodcastUpfront @RobLowe talks about one of the fun surprises he had with starting his podcast, "Literally!" – doing the ad reads, and making them his own.
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Did You Know: 46% of gamers in the U.S. are female? Meet (@Cypheroftyr), one of the most exciting streamers on @Twitch and founder of I Need Diverse Games. Hear more insights about #gaming influencers at @IAB #PlayFronts2022 4/5 in NYC. Request a pass: bit.ly/PlayFronts
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"Consumers are not targets. They are people." -@r2rothenberg during his opening #CannesLions remarks this afternoon
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Submissions for the 2016 @mixxawards are officially open. Enter today! mixxawards.iab.com/ #iabmixxawards
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.@MrBallen (host of Strange Dark & Mysterious Stories & MrBallen’s Medical Mysteries) shares how he got started his storytelling journey at #IABPodcastUpfront @WonderyMedia
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U.S. #advertisers spent $479.1 million advertising on #podcasts in 2018, up 53% from about $313.9 million a year earlier. Read more from the Third Annual #Podcast Ad Revenue Study by @IAB and @PwC via @WSJ: on.wsj.com/2WlmhOZ
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Excited for the Digital Content #NewFronts in NYC starting next Monday, April 30 - May 4! Check out the schedule here: bit.ly/2HYcuE4
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Kalen Allen @TheKalenAllen, award nominated actor, producer, TV & digital personality on @TheEllenShow joins as the host for the two-day 2019 @IAB NewFronts West on September 11-12 in Los Angeles! Don't miss out, request an invite today: bit.ly/31T3wQY #NewFrontsWest
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.@POPSUGARInc New Video We Rise shares inspirational stories of women breaking barriers w/ @AkilahObviously @Meryl_Davis #NewFronts
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With 170+ daily, 30-minute podcasts for all major teams, @LockedOnNetwork kicks off their first @IAB #PodcastUpfront presentation. “All sports fans are fans of their favorite teams first.”
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Matthew Berry @MatthewBerryTMR, Fantasy Focus Football, and Daniel Dopp @DanielDopp, Audio Producer, @espn talk expanding their podcast to other platforms including video and live broadcasts on @Twitter and more #PodcastUpfront
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Augmented reality (AR) is becoming popular among consumers — & increasingly more available. @IAB released a new playbook as a resource for marketers considering integrating #AR into their strategies. Read more via @Marketingland: mklnd.com/2WqdnPZ @IABMobile
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.@KayMadati, Global VP & Head of Content Partnerships, @Twitter, shares his #insights from the 2019 #NewFronts & talks about their unique partnerships with @Univision @TIME 100 @MTV @NFL & @MLS, to name a few. Watch his interview with @iab | Download the 'My IAB' app for more!
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.@ColinandSamir, @CollinsKey & @blogilates talk making dependable, yet unpredictable content with @YTAdvertisers + @MediaLink LIVE at @IAB #NewFronts22
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.@defymedia @ClevverTV personality lifestyle channel launches new show #GotJacked & gets real w/ @HeyErinRobinson @JoslynDavis @lilymarston
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Now at #AudienceConnect22: a discussion on the future of customer loyalty marketing. Will NFTs, cryptocurrencies and other digital be assets in the future of CRM management in the cookie-pocalypse? Join #IAB's @ejohn1, @PermissionIO's @LaurenGriewski, and @Forbes' @vsupitskiy
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.@DougJossem, North America Chief Revenue Officer, @vice joins @domdelport on stage at #NewFrontsWest
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.@RosaRiera @Siemens takes the stage @IAB @ Mobile World Congress in Barcelona on Feb 27. Don't miss out. #Brand marketers and #agency execs can request a pass here: iab.com/iab-mobile-world-con… #MWC18
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YouTube stars @JoeSantagato & @TarynSouthern intro the new @EliteDaily show "Generation Why" that touches on dating, tech & more #NewFronts
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Advertising is not the enemy. #Advertising fuels the internet economy and helps provide valuable products and services to consumers. Creating an open, safe, warm and welcoming platform that informs, entertains and educates is critical for our democracy and our world.
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Fake news represents moral failure that implicates marketers, agencies, publishers, platforms, & tech companies alike @r2rothenberg #IABALM
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Are you leveraging creators to propel your brand? If not, you’re missing out. Join IAB at @VidCon 2019 and learn how brand visionaries and influencers are shaping business outcomes. Register: bit.ly/2W0jKZx
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"The importance of one set of rules is that it creates a level playing field. Everyone knows what they are. Exercising federal preemption means companies won't be working with 50 different states on their approach to privacy." Senator @MarshaBlackburn at #IABALM, tune in now!
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#TWIT.tv host @leolaporte addresses the trust/community around podcasts vs traditional media channels #PodcastUpfront
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.@YouTube 2017 #NewFronts are still on with a dinner break before the @katyperry concert! #Brandcast @YTAdvertisers @YTCreators @annabager
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.@guskenworthy at @espn #NewFronts sharing his personal story and his campaign #ShredHate that helps people find the courage to speak out. @ESPNadsales #ESPNF1rst
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.@zefrank sits down with "multi-hyphenates" Ashly & Quinta to discuss their original series #BuzzFeedNewFronts
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.@defymedia @ScreenJunkies Central took over #ComicCon with live-filming & plans more insider content & live streams @andysignore #NewFronts
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Ad Blocking was a hot topic last week at #iabmixx—stay up to speed on all things #adblocking from IAB here: iab.net/adblocking
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In its milestone 10th year, VidCon has become the industry’s premier event bringing together the creators, communities, brands and platforms shaping the influencer landscape. Join us at @VidCon 2019 July 10-13 in Anaheim. Register: bit.ly/2W0jKZx
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What a show! Revry is the first LGBTQ-focused streaming media network to present at #IABNewFronts 🌈 and they SERVED! Learn more about the audiences you can reach and the features they offer at @REVRYTV
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.@erin_mcpherson announces "Over the Top"--a new Maker Music series starring @chestersee #NewFronts @MakerStudios
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Learn more about the #Programmatic upgrade here: Why OpenRTB 2.3 is More than Just Native bit.ly/1ANJSqO
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JUST ANNOUNCED: This year's virtual #PodcastUpfront host will be @chescaleigh, Actress, Author, & Comedian. She will be joined by co-hosts @JulianCastro, @GonzalezSarahA, and @IAmJericho. Tune in for September 9-11: bit.ly/IABPodcast2020
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"2/3 of all consumers expect to have direct connection to brands. And 2/3 of them activate on that though social. It's an expected consumer right." - Randall Rothenberg, CEO, IAB on consumer preferences for direct brands @VidCon @r2rothenberg #VidConUS #IABxVidCon
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.@CassidyHubbarth and @Derella talk new programs coming to @Twitter from @ESPN @SportsCenter @ESPNadsales #ESPNF1rst #NewFronts
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.@Acast has just announced a new podcast from @jason_bolden and @AdairCurtis, stars of Netflix’s Styling Hollywood at #PodcastUpfront. Covering relationships, business, fashion, design & everything in between, look out for the new show this summer, wherever you get your podcasts.
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"More people are coming to Twitter than ever before. And more than 70% of user sessions now include video" - @jpmaheu, VP of US Client Services @TwitterMktg #NewFronts
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Digital Ad Revenues Grow 19% Year-Over-Year in First Half of 2016, Hitting Landmark High of $32.7 Billion bit.ly/2ea0ZJ5
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.@r2rothenberg calls for immediate industry-wide commitment to fighting #fakenews. Read the full speech here bit.ly/2jmIVTq #IABALM
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.@NFL's @KurtBenkert on the importance of targeting the right audience in the right spaces #IABPlayFronts
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Almost 60% of the digital ad budgets of #marketers are allocated to #video, and more than half of buyers plan to increase digital and mobile video spending over the next year: bit.ly/2raUJt8 #NewFronts
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.@playit talent including @stassi, @chucknicecomic, @djEFN & @DaRealAmberRose share their experience #PodcastUpfront
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.@AGT 13-year old winner @GraceVanderWaal performed her hit "Clay" on stage @Rumbleyard #NewFronts +new documentary soon: JUST THE BEGINNING
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.@katienolan talks about her show “Always Late w/ Katie Nolan” @espn #NewFronts @ESPNadsales #ESPNF1rst
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Jason Blum from @blumhouse discusses their partnership with @hulu for “Huluween” at Hulu #NewFronts @HuluInsights @jason_blum
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Congrats to @Hulu recipient of the overall Sales Excellence for a large sales org #IABSalesExcellenceAwards #IABALM bit.ly/2jknTVm
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#Brands: You still need to have a voice. While #influencer content can garner engagement it should be viewed as adjacent and not as a replacement #iabinfluencer @KerryPerse @OMD_Worldwide
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.@TwitterMktg: Change is happening. Reimagining sports, news, entertainment 4 mobile first influential audience w/ premium video #NewFronts
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IAB's David Doty lead a lively debate around content marketing, brand advertising, and beyond on day 2 of #dmexco
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And that’s a wrap for our sunny in-person #ALM2023! Big shoutout to our sponsors, this wouldn’t be possible without you @Lotame @Google @infilliontech @LiveRamp @magnite @meta @nielsen Nomology @Sxmmediagroup @TikTokBusiness
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IAB's David Doty addresses the need to shift focus to the consumer at the 2016 @mixxawards bit.ly/24RhLA7 #iabmixxawards
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Jude O'Connor (@Bidstack) is unpacking the evolution of #digitaladvertising & #videogames, and how they intercept today, now at #IABPlayFronts
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Hear directly from visionaries deploying influencers to drive their business and build direct brands in the online video space. Join IAB at @VidCon 2019 July 10-13 in Anaheim. Register: bit.ly/2W0jKZx
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