Link your startup I’ll roast it Like for priority, repost for double

Replace your sales team 🤝 Landing page checklist

Link your website I’ll roast it 🔥🔥🔥 Goal → increase conversions 🤑 Like for priority, repost for double 🩷🩷

Link your startup I’ll reply with the questions you’re not answering

Link your landing page I’ll write you a new headline, sub headline, and CTA To increase conversions

Link your landing page || x profile I’ll roast it Goal = more conversions

Introducing Caravan Notes ◭◭◭ The most delightful writing experience on the internet 🧵

The Landing Page Formula Insights from 1,000 Roasts ----------------------------- 1,100 words : 6min read ----------------------------- I’ve roasted 1000+ landing pages. Here’s the order of elements that makes your landing page replace a sales team (with examples) ↓ ---------------------------- 1• Identity (Logo + Name) The most important part of your business is a name. The name is what you build trust with. The logo is secondary. Goal for both the logo and name = Easy to remember Logo = simple + low visual processing + striking Name = easy to say + easy to spell when you hear it + includes TLD when not .com Examples: fly(dot)io, A Hundred Monkeys, jam(dot)dev ---------------------------- 2• Headline Make a BIG promise that relieves a big PAIN in a SPECIFIC target market. Goal = Create a ton of excitement and hope for your solution that relieves their pain. Examples: Build in a weekend, Scale to millions (Pain: time + scale) Own Your Email (Pain: security + recurring payment) Fire your photographer (Pain: high costs of real photographer) ---------------------------- 3• Sub-headline Tell your customer exactly HOW you’ll deliver the promise in the headline. Goal = Give the customer an idea of ownership and the top features they’ll enjoy. Examples: Supabase is an open source Firebase alternative.Start your project with a Postgres database, Authentication, instant APIs, Edge Functions, Realtime subscriptions, Storage, and Vector embeddings. Over 3 million apps have launched on Fly .io, leveraging global Anycast load-balancing, zero-config private networking, hardware isolation, and instant WireGuard VPN connections, with push-button deployments scaling to thousands of instances. Need more than just a sign-in box? Clerk is a complete suite of embeddable UIs, flexible APIs, and admin dashboards to authenticate and manage your users. ---------------------------- 4• Hero Image / Magic Trick To seal the deal, SHOW the results / how easy it is to get the results your solution promises. Goal = Make it super easy to IMAGINE ownership. Examples: Magnific(dot)ai’s sliders Sprello(dot)ai’s Ai influencers Jam(dot)dev’s hero image ---------------------------- 5• Call to Action (CTA) + Assurances This is the main reason the landing page exists. So make it clear and stack all your assurances around the CTA. Assurances = guarantees, easiness, compatibility Goal = Give customers the confidence that their pain relief is a click away. ---------------------------- 6• Social Proof and Credibility Your customer should be sold by now and is looking for proof that your product is trustworthy. Show them a snapshot of total usage / reviews / results. Goal = Proof your solution works for your customers, their peers, and their role models (influencers, leaders, publications, etc.). ---------------------------- 7• 0-100 Demo / Live Demo / Portfolio The easiest way to show how easy it is for your customer to get value is to show them how to go from 0 → 100 in less than 100 seconds if possible. For service businesses show a gallery of your work. Goal = Reduce / eliminate the time-to-value. Examples: Click watch demo above the fold on Clerk(dot)com (they should have just put it full dimensions below the fold but the video is great) tldraw(dot)dev For more elaborate demos, show the demo AFTER explaining the features because it will be hard to understand. ---------------------------- 8• Steps to Value How does a user get started? Show them at a glance the steps required to get rockin’ and rollin’ with your product or service. An overview of the time to full value. Goal = Show the customers how easily it os to get started ---------------------------- 9• Hero Features / Services Pick up to 3 of your top (most valuable) features / services and showcase them. Imagine each feature is its own product and follow the headline sub-headline combo like this: Feature Name Headline Sub-headline Remember to imply the benefit with the copy and explicitly show the feature working in the supporting visual. Goal: Differentiate your product and excite the prospect ---------------------------- •10 All Features / Standard Operating Procedures (SOPs) Smaller showcases of the rest of the features. A masterful way of doing is to predict objections and address them with features or standard-operating-procedures if it’s a service. Goal: Handle objections and show the full scope of the product or service ---------------------------- •11 Testimonials / Case Studies / Results Make the excitement real. Show how others have loved these features / services you created. Focus on highlighting results. Goal: Anchor the benefits of the features or services in real life examples. ---------------------------- •12 Pricing Ask. Show them your packages and make sure your pricing is competitive with the competition. Too high and you’re delusional. Too low and you’re desperate. Make your pricing fair for you and fair for your customers. Goal: Give the customer options based on their needs. ---------------------------- •13 Lead Capture for Nurturing / Invite to Community If for any reason a customer doesn’t buy but is still interested, you want to give them an easy way to stay in touch. Invite them to your community platform or have them sign up to a nurturing sequence to raise their education level to the point they need the product. Goal: Capture high-intent leads ---------------------------- •14 Use Cases No need to show the full use case. Just list a couple to get the imagination flowing. You can link out to the full use case. This can also be anchored in a case study to make it more real. Goal: Convince the skeptical and capture the lead ---------------------------- •15 FAQs FAQs are not necessarily frequently asked questions. It’s a place to frame unanswered objections as questions. A successful FAQ anticipates objections the customer hasn’t thought off to give them a higher level of assurance. Goal: Handle unanswered and high-level objections ---------------------------- •16 Contact Info If for any reason the customer still has questions, make it easy to contact you. Goal: Connect with customers with questions ---------------------------- •17 Resources / Legal This is your typical footer and to make it even more useful, turn into a directory of your educational (SEO) resources. Goal: Give a complete curriculum that takes a prospect from noob to pro and ready for your product ---------------------------- The Landing Page Checklist [ ] 1. Identity (Logo + Name) [ ] 2. Headline [ ] 3. Sub-headline [ ] 4. Hero Image / Magic Trick [ ] 5. Call to Action (CTA) + Assurances [ ] 6. Social Proof + Credibility [ ] 7. 0-100 Demo / Onboarding / Portfolio [ ] 8. Steps to Value [ ] 9. Hero Features / Services [ ] 10. Rest of The Features / SOPs [ ] 11. Testimonials / Case Studies / Results [ ] 12. Pricing [ ] 13. Lead Capture for Nurturing / Invite to Community [ ] 14. Use Cases [ ] 15. FAQs [ ] 16. Contact Info [ ] 17. Resources / Legal

Link your landing page I’ll roast it like a customer Goal: to increase conversions

Link your landing page I’ll roast it 🔥 Goal = More conversions 💸 Like for priority 🩷 Repost for a guaranteed roast 🤝

You post a landing page 👇🚀 I’ll roast it for more conversions 🔥💸

Link your landing page ✔︎ I’ll roast it 🔥🔥🔥 Goal → More conversions 💸 Like for priority 🩷 Repost for guaranteed roast 🤝

It’s my birthday today ☺️ Last year: -no followers -no app being built -no community This year: -1k+ followers -building an app I use every day -#bip3 has 1.8k awesome members Bonus: Made some super great friends here 🩷

Link your website || or X profile I’ll roast it 🔥 Goal → more conversions 💰 Like for priority, repost for double 🩷🩷

Post your landing page 🚀 I’ll roast it 🔥 Goal → More conversions 💸 Like for priority, repost for double 🩷 ~no video from me today, just text~

Link your landing page, I’ll roast it 🔥🔥🔥 Goal: More conversions Like for priority 🩷 Repost for a guaranteed roast 🫵🏼👑

😂😂😂

Happy New Year 🥳 So grateful for all the friends I made in 2024 🫵👑 Each of you boosted me at different times, and I truly appreciate it 🩷 Thank you all for your massive support, especially: @KarlMindfulness @lucas__crespo @pxue @NkDannie @AetherAzul @heyrafie @MrBeasts_wife @josephomotade0 @Imoh_io @notomarsol @renenielsendk @parzerp @gat0rtheskater @tom_dallimore @dankoverride @Yogesh_gosavi_ @pmitu @mahendrakerr @brianbriscoe_ @Christinajtxox @activenode @whatashameanna @stratgmate @rene_softmods @tonyciccarone @BWinningPages @chrisdsn_ @carlosindex02 @iamrobertopablo @karolyidav @helloIamWilly @joshua_zky @heyitsmy3 @6packbrands @fullstackmiguel @_samadahmed @AutisticOvrflow @JustADude404 @zain_ux @denk_tweets @treylayton3 @technomancy_dev @liltechnomancer @KostyaBolsh @zeng_wt @JanuBuilds @Das_Filter @FakeUncleNemo @dev_ilyesbacha @emreloperr

It’s my birthday 🎂 I wrote this whole thing. But this year: Less talky, more do-ey 🤝

I did it bros 🥹 @caravannotes is in prod ⛺︎ I stayed up all night 🫠 will build the landing page when I wake up 😴

Looking for feedback? Submit your landing page, I’ll show you opportunities to improve conversions 🔥 Like and retweet for priority 🤝

10/10 marketing from @lovable

Founder. I’ve always wanted to be a successful one. It’s my dream. I’ve tried and failed. Give love to get love they say. So I’ve dedicated the last 10 years helping founders build big brands. This year I decided to take my own advice. I started building a product. I fired all my retainers on September and, now, I’m all in on this dream. Will I finally be a successful founder? I don’t know. But the journey has been amazing so far, and the friendships I’m making along the way are as sweet. Thank you all for being a part of my dream 🩷

Thank you all for all your wonderful birthday wishes 🩷 It truly means a lot, and I’m very grateful and humbled 🩷

Is your landing page converting? Link it below and I’ll check and show you how to improve. Like and repost for priority 🤝

Link your startup. I’ll review it like a potential customer. Like for priority, repost for double priority. Followers and past submitters skip the line.

Humans crave ideas. So, they invent tools to record, share, and expand their thoughts. Papyrus, letterforms, computers… All in the pursuit of ideas that enrich our future. Caravan Notes is my contribution to this legacy—the most frictionless path from thought to idea. Follow @caravannotes to watch the story unfold.

I’ve been fighting a bug all day 🥲 hour 4, still nothing 😭 wish your boy luck, I need it 🥹

Link your landing page || 𝕏 profile I’ll give feedback to help boost conversions

2,000+ LEGENDS following me 🫵👑 So grateful for each one of you 🩷

Link your website. I’ll give you my 2 cents. Please link a business.

I need to know (AI pricing) A: Pay for AI credits B: Pay monthly for unlimited C: Something else

Link your landing page ↓ I’ll roast it 🔥🔥🔥 Goal: More conversions 💰 Like for priority 🩷 Repost to skip the line 🔄

Competitor has everything in your roadmap… What do you do?

Link your landing page || 𝕏 profile I’ll roast it 🔥 Goal = More conversions 💰💰 Like for priority, repost for guaranteed roast 🤝

Logonomics - $50k logos explained Reply with your logo I’ll review it using my framework Tag your designer friends Please repost, like, and share Buy the Pdf here ↓ (it’s free too) Leave a review!! zalkazemi.gumroad.com/l/logo…

Link your landing page. I’ll roast it like a potential customer. Like for priority, repost for double.

“I’ll launch in 2 weeks” 😭 I’ve been saying this for the last 2 months but this time, I’m putting a date on it. @caravannotes, the writer’s notes app, is coming to you 17th of March 2025 🤝

Link your business 💰 I’ll roast it 🔥 Goal → More conversions 💰💰 Like for priority 🩷 Repost for a guaranteed roast 🔥🔥

We Are 3,000 Strong 💪 Thank you to every one of you 🩷 Let’s keep helping each other ascend 🚀 If you haven’t joined us yet, what are you waiting for? nitter.app/i/communities/18145941…

Link your startup I’ll roast it 🔥🔥 Like for priority, Repost for a funky sunglasses roast 🥸 Goal: increase your landing page conversions

Link your landing page || X profile I’ll roast it 🔥 Goal: more conversions 💰 Like for priority 🩷 Repost for guaranteed roast 🤝

🩷

Link your landing page || 𝕏 profile I’ll roast it 🔥 Goal → More conversions Like for priority 🩷 Repost for a guaranteed roast 🤝

1,000 followers 🥳🎉🎊🎈 Thank you! For all those that followed me when I was a small account, double thanks. Whether you’re big or small on 𝕏, you are infinitely valuable. You have a lot to offer the world and I can’t wait to see you thriving G 🫶🔥🫵🏼👑🚀🚀

Exactly 1 year ago I had 100 followers 🥹 Today I have 2.5k But more importantly I met friends on here that inspire me and get me excited to show up every day. Love you all 🩷

No clue what you mean but the story is 10/10

Link your startup I’ll review it Goal: more customers - 🔥 = easy roast 🔥🔥= hard roast Like for priority, repost for double

Palm Beach 🏝️

Crushed 2024 🤝 Here’s to a more explosive 2025 🚀 I started with almost zero followers this year ☺️ I’m so grateful for the 1,600+ legends who followed me 🩷

Prompt engineering is just good English. Study that instead.

Link your startup 🚀 I’ll roast it 🔥 Goal → More conversions 💰 Like for priority 🩷 Repost for funky glasses 🥸

I’ve seen accounts get 100, 1k, and even 10k followers in a day. I’ve seen friends make $100k, $1M, and even $10M in a month. And I admire those people. Remember: people’s success have nothing to do with you. Cheer for others’ success. Learn from it. Yours is coming.

Caravan Notes is at $100 MRR without even launching. 50% of users are active daily. It’s a great feeling 🚀

Back home 😮‍💨

Roasting landing pages || X profiles Link below, I’ll help you increase conversions Like and repost for priority

Test in prod as early as possible. Localhost is cool for building. But testing in prod as early as possible will save you a ton of work.

I’ll review your startup and 𝕏 profile Goal = more customers Like for priority, repost for double

New profile pic 🩷 Let me know if you like it

Went to the Grand Canyon 🌵 It was grand 😂 Back to making @caravannotes launch ready 🛸

I crossed 1k landing page roasts 🔥 36 Fridays in a row (27 roasts / day avg) Ask me anything

I’m almost at 1,000 followers. It took 7 months. My strategy is built on 3 pillars. 1. Unbelievable service once a week = every Friday I offer a free landing page roast (these cost $300 minimum in the market). This gets me 10-50 new followers every week. 2. Daily on-brand value posts = My brand is built on strategy, product, and startup tips. I post 2-3 posts a day sharing advice on how to level up. This gives my new followers something to tune into every day. 3. Jokes and celebration = I laugh and celebrate with my top followers. These are the people who have made the effort to engage with me and get to know me. They make showing up every day fun 🫶 big Gs

If you’re afraid of people laughing at you... You’re ngmi

🚀 I’m roasting landing pages AND 𝕏 profiles Link them below

New bookshelf 📚 Can’t wait to fill it up with all my faves

Support bro 🚀 Especially when bro does something you failed at.

Friends 🩷 I appreciate your support For the next few weeks, I will hunker down and focus on one thing: Building my first app 🥹 I will still dedicate Fridays to you with roasts and the Noon EST Zoom Calls 🩷 But otherwise, until I launch my alpha, I will be off 𝕏

How to crush your 𝕏 profile Goal → Make it easy to model you How: - Uniqueness: anti-cliché - Personality: inject it in subtle ways - Proofs: things you’ve built / awards / results you’ve achieved - Links -> 1 for sales, many for personal brand Keep it short Good Examples:

OK... email/pass auth is full of security holes... deleted What’s your preferred auth? Google, Microsoft, anything else?

Link your landing page ↓ I’ll roast it 🔥 Goal: Increase conversion 🚀 Like for priority 🩷 Repost for funky sunglasses 😎 (or if you’re just a big G 🤝🔥🩷🩷)

Jack was the reason I stepped into the arena. The pressure is on, more beauty incoming 🚀

Google Sheets Based Cal .com Alternative — Demo in Public #9 w/ @bil0090

10,000,000 shares of @caravannotes OFFICIALLY ready

😂

Huge thanks to everyone who supported the launch yesterday 🩷🩷🩷 I’ve spent 250 days of 5+ hours of coding to give you the current version of Caravan Notes 😮‍💨 I will take a long break and gear up for an intense fall season of taking Caravan Notes to the next level. Roadmap: The best single player notes app + notes-first chat Publishing and sharing notes Then Multiplayer Dm or join the discord if you’d like to shape the future of Caravan Notes

300 bots and haters REMOVED

4K BiP3ers 🥳🎉🎊🙌🎈🔥🔥🔥🔥 Congratulations gang 🩷 Thanks to each and every one of you 🤝 Let’s help each other get to PMF If you’re new intro yourself and if you’re an OG, reintro!! Weekly Analytics 📈

😂

Long walk in Boston 💚

The flames from the fire code I shipped yesterday burned my beard off 😂😂😂

Crossed my first tiktok milestone—100 likes 🥳

Drop your landing page I’ll roast it 🔥 Goal = more conversions 🤑

No launch, 9 customers, all bros 🩷 AMA

Link your landing page || 𝕏 profile I’ll roast it 🔥 Goal = more conversions 💸 Like for priority 💖 Repost for double 💖💖

“I’m great at product, but I suck at marketing.” Read these books:

I love my Kindle. But seeing my books inspires me 🔥

When I started on X, every account was bigger than mine. Then my account got bigger, growing past: - the one-hit viral sensations - the inconsistent - the dudes who couldn’t last Young accounts started looking up to me, and I told them this: “You will be bigger than me one day.” Many are today, and that makes me happy. Keep posting, keep entertaining, and keep inspiring.

Spent 45 minutes fighting with Cursor. It generated a hundred lines of code. The fix was a missing “await” for an async function. Learn code. Don’t rely on ai.

MY ORIGIN STORY Like you, I’m trying to crack the code: how do you build a billion dollar business from scratch? Why so greedy Zaid? I’m not. I was born to one of the richest families in Kuwait. But in Kuwait, most people are oil-money, government-teat-money rich. I hate that. What I want is the code Steve Jobs, James Dyson, Estée Lauder, and all the greats cracked: how do you become a mega contributor with only sweat, skills, and intelligence? My first startup was a video game called “Ninja Hustle.” It was about cats. Ninja cats. Cat martial artists called the “OGs” who had to retrieve the “OG scroll” from the villain who stole it. Each cat had a backstory. And when you completed the game, each cat revealed a piece of wisdom from the OG Scroll. Wisdom like this: A ninja’s gotta do what a ninja’s gotta do Aim over fame Beauty is deeper than fur FIRST MISTAKE (TYPICAL RICH KID BEHAVIOR) I couldn’t code or do anything technical, so I hired a game development agency. I worked with the agency for months. They sent me character designs and worked on nailing down the idea. I thought they were superb until they sent me the first draft. Crap is the word I’d use to describe it. The animation was jank. The unique controls I spent months visualizing were not implemented at all. Garbage. Rule 1: if you can’t judge skill-quality for a role, you can’t hire for it. I cut my losses. Not to mention the year of pretending to be a big CEO of a video game startup. Sunk costs. Moving on. How could I make sure this kind of irredeemable failure never happened again? It hit me like a Joe Rogan spin kick to the face: All the dos, don’ts, and wisdom already exists. I didn’t need to reinvent the wheel. All I needed to do was study the business pioneers that started from scratch and adapt their principles. I’ve spent over ten years skilling-up, studying the best principles from the most successful people in history, and teaching everything I learned to my clients to see what works. Now, as I start building @caravannotes from scratch, I want to share my journey and all the lessons I learn with you in this newsletter.

I roasted 65+ landing pages, hosted a call for BiP3, and collabed with my client for 1.5 hours... and I pushed some code 💪 I love Fridays 🔥

Grass is cool but touching water is better 🌊😂🙏 recharging for a big refactor 🚀🚀🚀

2 donkeys, 1 ass 😂🙏

Not validation: - Waitlist - Viral post - Talking to potential customers Validation: - Sales - Pre-sales - That’s it

Congratulations BiP3ers 🥳🥳🥳 6k members 🚀🚀🚀🚀🚀 Thanks to all who contribute 🩷 if you’re part of this community, try posting 1 story per week for the community so we can all keep up with you 🤜🤛

Instead of an MVP, build a great FIRST interaction. I’m obsessed with this idea.

😂

Yes. Especially if it was this form factor:

Today I burned all the boats 🔥 No more clients, no more advice, no more multi-priority life 🔥

You’re an idiot

Demo in public #11 — @athasdev Mehmet built Athas, an Open Source Code Editor, from scratch. Enjoy the demo and I hope you get inspired by Mehmet and Athas as much as I have.