putting lipstick on capitalism previously creative director @every @vml_global and @BBDONY
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I'm still trying to wrap my head around the fact that this isn't a fictional company
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The fact that this Apple homepod ad is all real still blows my mind. The apartment stretching is not CGI, just practical effects, holy shit!
d0mi
Community note
A team of 9 digital VFX artists from Framestore worked on this spot. They won an award for the extensive digital visual effects work they did.
imdb.com/title/tt810699…
dexigner.com/news/3175
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I've been playing with OpenAI's new imagegen model for the last couple of weeks and its truly the most impressive release of 2025
Here are 10 amazing use cases 🧵
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what does it mean when everyone is building the exact same thing?
Today, we are releasing the first version of Grok studio, adding code execution and google drive support.
Grok Studio
Grok can now generate documents, code, reports, and browser games. Grok Studio will open your content in a separate window, allowing both you and Grok to collaborate on the content together.
🧵
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Controversial take but good design is 90% taste, not skill, not tools or best practices…
Taste
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This Burberry ad also blows my mind. No green screens or major CGI, just people suspended in cables, unreal!
culture
Community note
A team of more than 20 VFX and CGI artists from studios MPC and The Mill worked on this spot.
"We were asked to craft the visual effects and photoreal CG [...] From extensive photogrammetry to CG scenery"
themill.com/the-mill/vfx/b
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you can only come up with concepts like these by staring at the ceiling for literally hours
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ChatGPT knows a lot about your work, remembers your preferences, and could easily check in on things you care about. But it just sort of sits there, waiting, like a super polite guest who won't speak until spoken to.
This is probably one of the most interesting design challenges right now. We have the most incredibly capable AI that could proactively help us, but it's not designed to be that way. We always have to make the first move.
Imagine if ChatGPT could say "hey, remember that research project? Here's new data that changes everything" or "how are you feeling today? you mentioned you had a headache yesterday"
This wouldn’t be a simple notification, it would be a moment of shared awareness, the AI noticing something, remembering the context, and choosing when to say something that feels timely and personal.
The challenge doesn't seem technical, it's social. There's this whole emotional intelligence layer to it. When does helpful become annoying? How do you build something that can "read the room"? This goes way beyond traditional UX into something more like social design.
Tools won't just need better interfaces, they'll need better instincts.
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If you are looking to learn more about art direction, here are my go-to resources for getting started 🧵
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OpenAI spent $6.5B on a design team, and people still think design is just making things look pretty
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I've been thinking a lot about this, and this is why I think designers are toping the chart.
Design as a practice is uniquely difficult to quantify, and design work in it of itself is even harder to verify.
Take code for example, it either works or it doesn't, it compiles or it breaks. But design exists in the ambiguous gray area of taste and subjective judgment.
Designers get tons of highly subjective feedback, "make it pop," "it feels bland", "it’s missing something, I can't quite name" , yet they're expected to deliver systematically, almost programmatically, like developers.
But creativity isn't a faucet that can be turned on and off at will. Yet, designers are expected to consistently output high-quality, creative work quickly.
I think for a design to be great, there has to be an emotional investment into the project. You have to care deeply, because you know you are not just drawing rectangles, you are trying to build a meaningful experience.
Now put all that weigh, pressure and uncertainty together and you get this chart with design and other highly ambiguous, creative roles like research and growth at the very top.
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spent last night messing around with a new personal site concept in @framer, its honestly wild what you can build in just a few hours
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The Notion Pen: Automatically syncs and imports all your handwritten notes into your Notion pages
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at @coracomputer we wanted all all four seasons
UI should feel like summer.
@tryamie and @sfcompute are two examples of this.
I just want to stare at their product.
Our next sprint at Pointer will focus on building a delightful support experience for teams and their end users.
But first, core functionality.
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The best brand systems hold up beyond the deck. Look at Gamma, throw 12 random executions on a board and they all feel like siblings. Not copies, siblings. Everything should feel like it came from the same brain.
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brand guidelines are the floor, not the ceiling. they’re there to protect the essence of the brand, not to suffocate creativity
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You can feed it a moodboard or visual guidelines and it can create new assets that follow the same styles
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working on visuals for Cora has been one of the most creatively rewardful things I've done in a while
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