you are reading about a web3 project, things are going well, and then you hit a word. “Sequencer”, " Delta-Neutral”, “Intent solver”. you don’t understand what it means, but you don’t stop. something shifts, you are now skimming, hoping that context will fill in the gap but it usually does not. if you’ve ever interacted with a web3 project before, then you’ve definitely experienced this. that moment is not a failure of your intelligence but a failure of resources because they are shallow or assume you already have an engineering background. that gap in understanding is exactly why you cannot evaluate protocols, read whitepapers critically or tell a well built system from a fragile one. there needs to be a bigger shift towards collective user-friendly education because the more you know these concepts for what they are,the more you can flow, decode and evaluate web3 projects. this is why i’m starting an educational series called “Know Your Infra” the Know Your Infra Series is part of the shift towards user friendly education. this is a series about the infrastructure behind the applications you use, fund, build, and write about in Web3. Not just the apps themselves, but the systems underneath them. why Infra? because those technical terms are mostly infra & these infra layers determine whether a protocol is fast or slow, secure or fragile, scalable or stuck, trustless or quietly centralised in ways most people never notice. that is what this series will focus on. every week, expect simple and healthy explainers that break down concepts, introduce key projects, answer real problems or questions and create a working mental model you can always refer to. who is this for? ~ anyone who engages with crypto seriously but does not have an engineering background. ~ developers moving to other ecosystems. ~ investors and analysts who evaluate projects but want to stop nodding through the architecture section of whitepapers. ~ writers and researchers who want to go deeper. ~ community members who want to actually understand what they are participating in. Why this is not is hype. I’m not here to glaze up any project and tell you if their token price will pump. I’m analysing systems, why it was built a certain way, its tradeoffs and possible opportunities. we will start with the fundamentals, why projects can have different architectural designs down to other narrative specific infrastructure, etc. since this is for my community, some topics and case studies may be open to community suggestions. by the time you have read through this series, you will have the kind of background that makes you research faster, make conversations around how apps work and possibly vibecode your ideas too. you will not need to start from scratch every time you open a whitepaper. the pilot episode drops this week. Turn on notifications so you do not miss it.

God just knew I needed this win 🥹 Thank you @getcode and @SuperteamNG Congratulations to my fellow winners 🥹

Keenye The Unusual, You are Blessed and Highly Favoured 🥹. The Lord is with you, you cannot fail. This Year shall be your year of testimonies and infallible proofs. There's no better yesterday for you. Cheers to 20 and beyond 🥹🤭🍷

I feel like my reply guys went on holiday Prove me wrong... The word is "GM" We've got work to do 😌

1 founder referred me to 3 gigs 🥹 That's my testimony and this is how it happened. Back story, I stopped job hunting in September. This is for a lot of reasons but one of them is because I decided to upskill to Marketing and Campaign Management. It's something I was already doing unofficially for projects and I wanted to expand my knowledge on it and build experience so I started taking a certificate and diploma course. By September ending, I was 70% done with the course and started pitching to projects to intern with their companies. I pitched to Project A last week Monday (fun fact, I didn't even pitch to the founder directly). But the founder got to see my pitch and asked me to schedule the meeting. On the call, he asked that I introduce myself which I did and for the first time on a job call, I mentioned I was a law student as well. The results, ➣ He referred me to their marketing team to work alongsides them and create ad-hoc content (it's a paid role). ➣ He referred me to a write to earn community where I can monetize my content. ➣ He referred me to the web3 law firm they work with, so that I can work with them and gain experience since I said I wanted to get into Web3 law as well. 1 founder, 3 opportunities 🥹. He then asked me "If I needed any other thing" I nearly cried after the call because I just couldn't believe it. Two things stood out for me: ➣ I always refuse to tell founders that I am a student especially when it's work related because I feel they would think I don't have time for the job. But whenever they found out, it never caused any havoc. Also, I have been searching for a Web3 law firm to intern with since July and trust me it is not easy, the way you find new projects. I got one just like that. ➣ The second thing that stood out for me is that, I cannot recall sending my twitter link or portfolio at any point before the call but he had gone through it and was shilling it to people I've never seen 🥹. He said he loves what I'm doing and should continue growing. Ahhh, it means my labour is not in vain on this app 🥹. It means my proof of work is good enough even though I doubted that at some point 🥹. I'm grateful to every good founder especially this lovely one that supported me so selflessly. And I'm grateful to you for sticking around with me. I can't even explain in details how emotional I was on Friday but all I know is that, I'm on the right path. I'm also Super grateful to @LBank_Exchange and @LBankAfrica for the 1st place win. Breathes out and Drops Pen. Keenye The Unusual.

You used Ai to write a thread, fine. Ai helped you save time, fine. Yet you still didn't have time to remove Ai's watermark asterisk (**) How lazy have you become?

I had many things on my 2024 wishlist, But the two things I didn't believe I could smash this year was, - Moving out of my parent's home into my own place & - Setting up my Work Space But God knows how to surprise his people. Through 2025, this is where I will be brainstorming and cooking mind-blowing results. I'm also really grateful to @0xDipo for the microphone gift 🤭. God bless you Sir. I'm left with one more thing to be crossed off my 2024 wishlist and I will quote this once it arrives. Cheers to my new work space and 10x productivity in 2025 🥂.

I checked my mail 🥹🥳 Seating Pretty on First Position 😁 My morale just went up 600% this night 😅 Rewards well received, thank you so much @KairosTerminal and @SuperteamEarn Congratulations @MrFrostplays and @jayejone

𝗜 𝗵𝗮𝘃𝗲 𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝟱 𝗰𝗿𝘆𝗽𝘁𝗼 𝘄𝗵𝗶𝘁𝗲𝗽𝗮𝗽𝗲𝗿𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗽𝗮𝘀𝘁 𝟯 𝗺𝗼𝗻𝘁𝗵𝘀 The results: ➣ Easy audience conversion ➣ Easy trust appeal leading to higher volume Here’s how I pulled that off. A Case Study (🧵) Hello there. I am Keenye The Unusual, a multi-skilled web3 Copywriter. Writing whitepapers is just one of the many things I do excellently. Let’s get into the gist. First, what is a Whitepaper? A crypto white paper is a document that contains the most comprehensive description of a cryptocurrency project, including its technology, concept, and potential benefits. Straying from the normal, 𝗪𝗵𝗲𝗻 𝗱𝗶𝗱 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿𝘀 𝗦𝘁𝗮𝗿𝘁 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗪𝗵𝗶𝘁𝗲𝗽𝗮𝗽𝗲𝗿𝘀? Ideally, whitepapers are known to be written by founders or technical writers; however, here’s why founders I have worked with prefer a Web3 Copywriter. As a copywriter, I can persuade and communicate simply yet efficiently. Although whitepapers are generally designed to educate, creating persuasion is key to getting readers to make the preferred decision or action. 𝗛𝗼𝘄 𝗱𝗼 𝗜 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝘁𝗵𝗲 𝗿𝗲𝗮𝘀𝗼𝗻 𝗳𝗼𝗿 𝘄𝗵𝗶𝗰𝗵 𝗜 𝗮𝗺 𝗵𝗶𝗿𝗲𝗱? By Research. As a copywriter, I employ a 3 step research process in order to craft compelling whitepapers. I Research On: ➣ Prospect ➣ Product & ➣ Market 1. The Prospect (Target user) To ensure audience conversion, I carry out prospect research to not just know our target audience but to capture: ➣ Theirs pain points, ➣ Thought pattern ➣ Their Daily interactions ➣ Relatable or unique stories around the prospect’s emotions or pain point, etc. From this research data I can easily craft a problem statement that fits their current challenges, properly tailor features to them, insert product walkthroughs and maintain a readability model and tone that fits my target user. 2. The Product At this point, my research would capture the ins and outs of the product. This includes its features, technical systems surrounding its buildup, and all the nitty-gritty of the project's value proposition. Sadly most projects only concentrate on product research for their whitepapers. 3. The Market Every product has its market and understanding the market goes a long way in determining the final output of the whitepaper. Market in this sense can be seen in two ways being the untapped opportunity in a particular sector which the project is building on or the competition the project is in rivalry with. Doing proper market research helps me come up with data that shows our strengths, competitive analysis and possible revenue opportunities. Having these 3 key points in mind and a handy questionnaire filled with research questions which I tweak per projects, here's how i do my research: ➣ Team calls: Setting up a call with the founder and developer (if they are different). This call helps me get first hand insight into the vision behind the project, the building process and the advancement so far. ➣ Defi Analytics tools ➣ Social media After gathering data and information, I proceed to drafting my structure and initial whitepaper draft which is subject to additions and reviews till the final draft is life. I would say the research part is my best and I would love to do that again for more early stage builders. Contact @KayDCopywriter for converting and educating whitepapers. Not a founder? Don't forget to refer me to those you know and retweet so this gets to my next client 🫶🏾. P.s This case study could not contain any direct reference to the projects in question for confidentiality purposes. Enjoyed reading? Like, Repost and Drop thoughtful comments. Keenye The Unusual.

Common Thread writing mistakes you shouldn't make in 2025! 1. Starting Your Thread with a.) "I have a question for you/Let me ask you this...." Just ask the darn question, we aren't in an interview 🤦🏾‍♀️ b.) "I want to tell you a story" Is that how the novels you've read started the story? 🤧 c.) "Just Imagine you lose $500 in a trade" Godforbid!! d.) "Reshaping the Defi Landscape" When did you become a sculptor 😭😂😂 Please let's do better fr. Mention something else you don't want to see in threads next year in the comments.

There are people out there thinking of you, you just need to show up in their faces long enough till they give you what you want. So this is me showing up to remind you who I am. I am Keenye The Unusual, a Copywriter, Content Creator and Marketing Manager - The whole 1000 yards. I am the Force Behind The Next Big Thing. Remind someone that's watching who you are very quickly 😌 Happy New Week.

Happy New Month Unusual Family 🥳 May this new month bring you all the good things you desire. P.s It's officially 17days to my Birthday 🥹

I'm a writer. Not just any writer, One who's really good at explaining stuff. I read the whitepaper, docs and 15 blogs so you don't have to. Yet you refuse to read my threads?? Brother urghhhh.

How Do I Apply Copywriting to Help Web3 Projects? I get this question so many times from web3 creatives and founders as well. So I thought, "Why not put it out there". Web3 creatives ask because copywriting isn't the skill people mention on CT often or teach in most Defi bootcamps. I also get asked by founders because sadly most founders don't know the skill sets their project requires to succeed. Getting content related gigs is relatively difficult yet easy in the web3 space. It's difficult because the skill is greatly overlooked, anyone can whip up content no matter how mid and other times the founder has a Chatgpt premium subscription. When it's easy to land a content gig, they pay cheap because they think "it's just writing”. Hello, I am Keenye a Full-time Web3 Copywriter by certification and experience for 2 years and counting. Being a copywriter has given me an edge and made me stand out as a Web3 Creative in so many ways. Firstly, Who is a Copywriter? A copywriter is a person that is good at conducting prospects, marketplace and product research in order to come up with the right words or communication methods to induce certain people to take action. Copywriting is basically the ability to write words that persuade or influence people's actions or buying decisions. Why is Copywriting Needful in the Web3 Space? 1. I dare say that knowing how to grab attention and how to sell are the most important skill sets till 2070 and they are sub-skills every good copywriter has. 2. The Defi space is a marketplace and everyone wants to sell something. It could be an idea, an app, a technology, a game, community etc, whatever it is, everyone is trying to influence people's perceptions about their product in the web3 space. 3. Communication by written words is the strongest communication method in web3 as we are bonded by social media apps like X, Discord, Medium, etc and the easiest communication method is by text. Knowing how to maximise the most used communication method to influence positive actions in this huge and competitive marketplace is one easy way to stand out. That is why Copywriting is needed in web3! Many times we switch from selling to education or to educating to sell but we know how to pull the desired outcome. How Do I apply my Copywriting Skills to Help Web3 Projects? 1. In Writing Landing Pages As a copywriter I thrive at crafting compelling landing pages to induce your audience to take action. Whether it is a website, single landing page, ICO page, I got You. Here's a Case Study: nitter.app/KayDCopywriter/status/… 2. In Pitch Deck Writing Every project needs Volume/Users and Funding and I can help get you both. I craft compelling pitchdecks to help innovative founders pull money from their investors. Case study: nitter.app/KayDCopywriter/status/… 3. In Whitepaper Writing Balancing awareness with Persuasion, I thrive at writing simple, retentive and compelling whitepapers. Case study: nitter.app/KayDCopywriter/status/… 4. In Article Writing There is a need to shed more light into crypto concepts beyond X and the docs hence articles and blog posts are among my key deliverables as a copywriter. Keeping them easy to digest and compelling. Best part? I'm an SEO Specialist with 5 Google Ranking Articles in the bag. See: nitter.app/KayDCopywriter/status/… 5. Social media content/content management for founders, brands and projects. 6. Research 7. Product/App description/reviews 8. Inbound or outbound Marketing 9. Longforms/Threads: In the heart of CT, LinkedIn, Reddit and any platform you want to dominate. 10. Ad/Video Scripts Being a copywriter and a Marketing Manager has made me wear many hats. I thrive at creating sales funnels, lead generation, USP creation and inbound or outbound campaign management. Are you tired of inefficient marketing efforts? Hire @KayDCopywriter for guaranteed results today. I am Keenye The Unusual and you just read proof that I am good at my Job. Send a dm to get my creativity all to yourself.

I used to Cry about my engagements on X The screenshot below is proof I nearly gave up on Writing on X Until I discovered that Every Good T-hread is first determined by the First Tweet Here's the truth on How to Write your 𝐁𝐫𝐞𝐚𝐤𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐅𝐢𝐫𝐬𝐭 𝐓𝐰𝐞𝐞𝐭

and for some reason I thought this could never happen again. Congratulations to me. My God doesn't wear flip flops y'all!

Web3 folks are very fond of staying up all night. And sometimes even after staying up all night, we don't see any results. I'm not exempted from this situation. I remember staying up from 12am to 7am to finish up and post Sol ID and Stabble Airdrop bounty threads on two different occasions and I lost both contests. How about staying up all night to hunt for jobs but no one responds, take a course but can't monetize, research but still don't get in early, take a trade but get rugged, build an account but Elon seizes it... Things like this are enough to make you want to withdraw from the game. But I remember some men that where in the same situation and I also remember their testimony. This men where captured in Luke 5:1-7. Simon Peter and his other fishermen where like us, they worked mostly at night because that was the best time to “catch fish”. On this particular day, after toiling all night and catching no fish, they washed their nets and were ready to leave. You know how this story ends but I bet you did not see how this applies to your web3 journey. Here's how to make a net breaking catch after toiling all night: ➣ Allow Jesus to use Your Boat: It's very common to come to God when we're in need or want something from him. But the unique thing about Simon's story is that, he gave Jesus first. He allowed Jesus use his boat to preach even though he was disappointed, tired and probably just wanted to go home and sleep. You need to shift from the era of coming to God and just trying to take from him, to recognizing that God's kingdom on earth also has needs and you can tend to them in our capacity as he reveals to you in your immediate environment. It could be through your time, money, post, service in church or praises. Allow Jesus use that thing that means so much to you (your boat). ➣ Claim your own word His word is a lamp for your feet and a light for your path Ps.119.105. Simon got a word of instruction and acted on it to see results. Yours could be a word of encouragement, correction, admonition, etc. We may not have Jesus in the flesh but we have him via his word. Look through it and Seek for your own word so that you can also say “However, Master, At thy Word!” Why do you think it's those that meditate on the word that have good success? Joshua 1:8. ➣ Launch into the deep This means “Do it again but Do it Unusually” You can't do things the same way and expect different results. If you analyse the scenario in Luke very carefully, Fishermen didn't fish in the morning (and by the time Jesus arrived, night had passed) They fished in shallow waters but Jesus told them to go into the deep. Yet they had a net breaking catch. When God gives you a Word, he tells you how you can do it Unusually in order to make a difference. I have gotten hooks, cold DM formats, career shaping ideas, job hunting strategies, etc. via the word and that is why I am Unusual. So I urge you today, your net breaking catch is on the way. I'm not going to tell you to not give up. Personally, you would benefit me if you give up. Instead the Holyspirit told me to tell you that you should: ➣ Allow Jesus use your boat ➣ Claim your own Word and Launch into the deep. If you want to meditate more on this, listen to The Kingdom and the Church by Dr Myles Munroe. That's the GM for today 🤭

I've been awake since 3 am, Drawing up content strategies and the new month's content calendar for my clients and myself. The weekend didn't weekend 😔 IYKYK. So I had to turn Monday into the day when I do all the planning, running up and down, and the likes. Thank God I love what I do and understand how important showing up here is to my success. Otherwise, I would have hidden from this app and everywhere else and taken a well-deserved rest. But I'm here, saying Gmmm. Saying I'm sorry for being present yet inactive. I'm saying my content calendar is packed and ready for release. I'm saying I missed being a reply lady. Saying Let's gooo Unusual!!!!! What are you getting done this week? Remember, it's the last week February has for us.

It's been a while since I said GM here.. Gmm guys, how's the week going? Let me know in the CS. Meanwhile about that announcement I talked about yesterday, the clue is in the photo 🤭

As a web3 writer, what type of content can get you hired? I drafted a long form to answer this question, but in the process of drafting the post, It occurred to me that majority of those that would see that post have a certain mindset that should be shaken a bit before they can properly apply the content of the post. Yes, I literally just said I’m here to shake tables. ... So part of that post would require you asking yourself some questions on your skills, offering, etc. And I realised that over here, most web3 writers' skills are tailored towards two thing: thread contests and ambassador deals. There's nothing wrong with that except the fact that there's way more to writing than that. The biggest myth that had been sold to web3 writers especially in my demographic is that if you're not writing thread contests or just picking up random projects to talk about, then you're not a web3 writer, and I disagree. I participate in contests selectively and maybe one day I’ll share the benefits of participating in them but for now, let me share some facts that may be disadvantages of TCs. For context, I’m referring to thread contests, not creator programs or content hackathons. I mean thread contests in it self. 1. Thread contests are not for everyone: If you have a noticed that you have a consistently low win rate and no unfair advantage, you should consider something else to do with more of your time. I’m not saying you should give up, I'm saying you should find other ways to make stable income from writing. 2. Thread contests are overly emphasized because there's a lack of skill problem: Have you not noticed some “writers” if there’s no contest to write then they won’t have anything to post that's valuable to the web3 space or their brand? It’s simply because many writers have refused to upskill or simply do not know that.. 3. There's more to writing than thread contests: This is the bedrock of communication and marketing and you think it's just threads? What happened to blogs, websites, newsletters, documentaries, etc? 4. Thread contests limit creative freedom, and can create false validation: It’s difficult to think outside the box when the contests rules and criteria have put you inside that box and locked it. False validation in the sense that you may begin to rate your skill as a writer based on your ability to win or not win contests, then you’ll be wondering why writers give up so fast after a losing streak. 5. Starting too early with contests or contest spamming can hamper your brand building: Starting thread contests early has a way of killing community building and branding. Have you observed creators on Instagram, YouTube, or even on the business side of X? They build a brand first, create content with quality storytelling to get people to love them, show people their research work and help them build trust in their convictions before going into promotions. But here you just opened an account with 50 followers, and all you do is thread contests? Nobody even knows you, you don't even reply, no personality posts or storytelling, you don’t talk about your skills, you’ve not built a community no matter how little around yourself yet you want to help a project with publicity? what are you even doing ?? What's a content marketer with no community and no unique voice? Some people need to change their bio from writer to glorified Shiller While running the Better Defi Writer Challenge in April last year, I prioritized teaching my students to put out quality research content and personal content about their skills. This was one of the things that helped @Ifee_lovee grow on her precious account. I remember her first viral post was an assignment during the challenge. From there, she started writing purely research-based threads on different chains, narratives and people loved what she was doing. People knew this was not shilling here, she had creative freedom and it was easy to see that this person right here is a good writer. When she progressed to contests, the transition took off, it was easy to read and understand her threads because people had already fallen in love with her writing. I wish her old account was up for you to see for yourself. I don't take credit for her growth, but you get the point I was making. On my part, I have built my brand around my skills, I post case studies, behind the scenes on my creative process and experience based posts. I even had the Experience Defi Challenge which I'll be kickstarting again starting very soon. I'm not saying you should start posting "How to be a reply guy", "How to trick your dev" and all that. I'm saying that you should start talking about your skills and if you realise that all you have is thread contests writing skills then you need to reflect and upskill. Building credibility, community and authority is so important. Upskilling is too. Who is in a better position between the content strategist earning over $2k to organise the project's content and the other waiting to compete in a $2k contest? I participate in contests as a side hustle. Before that I write inbound content, I write whitepapers, websites, pitch decks, scripts.. Upskill and build a wider perspective for yourself. Take web2 courses, read marketing and sales books. The goal is to build for global relevance and there’s a level of skills that will get you there. Build them, talk about how you’re building them and how you have mastered them on your page. Create as many opportunities for yourself as possible. Drops Pen. Keenye The Unusual.

I feel bad for the rough books I use for thread writing research 😭😂 It's more rough handled than my secondary school "maths rough book" Is it just me that's in this situation 😂 P.s This is me saying you should look forward to mega content from me throughout this week.

Here is how to Research Like a Pro, so that you can write like a Pro & make decisions in web3 like a Pro this knowledge costs over $2000 but you're getting it for FREE!!

𝗥𝗮𝗻𝘁𝘀 𝗮𝗻𝗱 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗗𝗮𝘆 𝟲 𝗧𝗵𝗲 𝗦𝗽𝗶𝗿𝗶𝘁𝘂𝗮𝗹 𝗧𝗿𝗲𝗻𝗰𝗵𝗲𝘀 Between this and the Day 1 topic, I don't know which I'm more excited to talk about. But you know the Sunday vibe hits better 😉 __________________________ Many web3 folks that are Christians are in the Spiritual Trenches. Spiritual Inconsistency is very easy as a Web3 Person and in fact anyone in any career field but I'm narrowing this to Web3. The web3 space and the possibility of making mind blowing money is so mind consuming that we find it easier to wake up early or stay up late to grind than to do the same to pray. It's hard to draw close to God because we are "busy or active" and sometimes we make God the last on our priority list. I will pray when I just make this post. I will pray once I'm done checking this,etc and it's just unhealthy. You farm that airdrop better than you fan your spiritual fire. Even today, a Sunday, someone reading this didn't go to church because he/she had some not so making sense excuse. I struggled so much with Spiritual consistency this year and recently, I had to start all over on a clean slate. As a child of God, let me give you some facts that will remind you why you need to be spiritually consistent. ➣ Those who are Spiritually inconsistent struggle to be consistent with other things in their lives. This in particular was a big problem for me until I found this out and fought to protect my devotional life, I found it hard to create impact or complete things I started, and it wasn't just because of procrastination or laziness. It hit me after listening to “Ways to Start and Maintain a Consistent Prayer life by Apst Femi Lazarus". ➣ As a Child of God, your tremendous God given success is tied to how spiritual you are. Notice how I kept talking about Prayer in every other post in this Rant series. 2Pet.1.3 According as his divine power hath given unto us all things that pertain unto life and godliness, through the knowledge of him that hath called us to glory and virtue: (KJV) God has given us all things that pertain to life and Godliness, you need to walk with him to realise these things. We need the direction of the Holyspirit to realise our glorious destiny in Christ and when you stay far from His presence, you stay far from Divine Direction. ➣ If you spend more hours with God at the start, you will spend less hours with men. Excerpt from Purpose of Prayer by Dr Myles Munroe. If you look through the first four Books of the New Testament closely, you will discover that the only thing the Disciples of Jesus ever asked Jesus to teach them was “How to Pray” Why? Because they realized it was part of Jesus' early routine to pray daily and it made every other thing easy for him to do. So literally, if you start with God you will have a stress-free process. Now when you heard this, you were pricked in your heart, and thought unto yourself what shall we do? Acts.2.37 (KJV) Paraphrased. ➣ Start all Over again and Ask God for help in your Spiritual Life. ➣ Create a routine and make a firm resolve to stick to it. ➣ Devotion First Before Work. ➣ Infuse messages and Christian podcasts into your daily routine. ➣ Build yourself up in your most Holy faith, praying in the Holyghost. Jude 1.20 I sincerely hope you were blessed and this moves you to take a turn in your life. Remember that a turn in your life will affect every other aspect positively. Happy Sunday 🫶🏾 Breathes out and Drops Pen. Keenye The Unusual.

𝗠𝘆 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 𝗱𝗼𝗻'𝘁 𝗿𝗲𝗮𝗱 𝗗𝗲𝗳𝗶 𝗖𝗼𝗻𝘁𝗲𝗻𝘁. Once I post a thread about a project, my engagement reduces drastically, It indicates that people are less interested in that kind of content. This has hindered me from posting Defi research content because I can already predict that people will not appreciate its value. But as a Defi writer, I cannot continue to drop regular educational or inspirational content without actually talking about the tech, and as someone who understands the potential value and importance of putting out relevant Defi content, I had to search deep into how I can turn you, my follower (why aren't you following 🙄) , into a defi content readoor. I've realised why majority don't read defi threads: It's not a hook problem, It's not even a graphics problem, It’s also not because you are here for the money and not the tech It’s also not because defi is complex. The problem is, ➣ Majority of Defi accounts do not have a practical understanding of Defi. By practical understanding, I don’t mean you don’t know what defi is, I mean you do not practically understand how defi works because if you did, you wouldn’t find a thread on it so complex. ➣ Majority of defi accounts do not actually interact with defi and it’s application. If you did, you would be more excited to see an app that would be valuable to you, however, the content on a staking platform is not relevant to you because you have never staked (except of course your catizen rewards) ➣ You feel like the post does not have value to you ➣ You feel the content is a shill, and no one likes being sold to ➣ You honestly cannot relate with the content. I’m speaking your mind right? Don’t worry, I’m not judging. I completely understand you. ➣ You came into the space maybe as a writer to find a better means of earning and didn’t expect to be saddled with all web3 is about. ➣ Your onboarding process was a bit faulty: You were sold the idea that you don’t need to know so much about defi to earn, or you just need to be a jobs maxi. ➣ You don’t understand how to invest in defi or you feel you need to have $5k to start, so you automatically feel like that investment opportunity is not for you. Basically, you are into defi but have not experienced defi. Why is it necessary to Experience Defi? ➣ Experiencing Defi helps you perform better at your jobs What makes you think you can handle a meme twitter account when you don’t know the degen culture? What makes you think you can be an expert twitter intern or community manager when you don’t understand defi enough to flow in web3 convos with big chads? When you understand defi and use its Dapps, you can properly understand the painpoint of users (because you are one) and can write content that suits these painpoints. In a bid to foster a deeper defi experience and help my audience value every alpha that comes their way, I will be starting a Content Series called “Experiencing Defi” In this series, I will be helping you experience defi via content by creating simple and relatable defi content on selected topics. The aim of this series is: ➣ Change the regular, shilly defi content narrative by creating content you can value. The content in this series should achieve the goal of: ➣ Giving you practical experience of defi and reasons to implement using the tech. ➣ Giving you knowledge that can help you perform better as a Jobs maxi. ➣ Introduce a simple investment or earning opportunity and kickstart your research process. Starting tomorrow by 7:30am, every week, I bring up a topic on Web3 and help you understand and experience how it works, with practical references to some relevant apps. It would be just once per week but If specific projects pick my interest, I would analyze everything from the tech to their social media behaviour and marketing strategies. This series will help you make more money, so set an alarm for it. 7:30am. Keenye The Unusual

Want to create a working content writing case study? ➠ Create a Notion Page ➠Select a good template ➠ Post at least two weekly threads from now till the end of February. They could be research-based, conviction-based, result-based, contests, lore or articles. Write what can get you hired by your target client. ➠After posting each thread, add the link to the notion page. ➠ Keep track of each post's results and conversion and document them where you stored the link. ➠ By Feb 28th, you will have 12 quality threads on your case study page. ➠ Make your notion case study page live, and go ahead and pitch yourself like a bird making it's nest. You can add your previous threads and start pitching even before the end of Feb. By the end of 2025, you would have had a folder of all your threads without having to stress yourself to copy links from X each time you need them. Do it and Thank me Later. Keenye The Unusual

How to Avoid Job Payment Conflicts as a Web3 Creative in Uptober. After losing ~$1k to NGMI clients in July and settling for an unfair payment from another client in August, I started thinking up ways to ensure history doesn't repeat itself. Hence, here are 5 things I try my best to do: 1. Discuss payment situations in full: ➣ Will the payment be monthly, weekly or at the end of the job? ➣ Will there be an upfront, if yes, how many percent? ➣ Also discuss the exact date that the balance will be made. (it's better to say 30th Oct than month end.) ➣ Token or Usdt? If usdt what chain? Is it bep-20 or TRC-20? Discuss these things because you will be so unhappy if, after working with a project for a month, they are telling you stories. 2. Discuss deliverables in full ➣ What exactly am I being hired for, and what will I be expected to do? If you have a problem with doing work that is not in your initial job description, then this part is very important so you don't start doing work and complaining. If you're to write threads weekly, be sure of how many! If you are the one that pitched to the company, tell them your deliverables daily, weekly or monthly and adjust till you both agree. 3. Have a Rate Card I'm working on mine, and one thing I would say is that " You don't have to be an idolo to have a rate card." The only criteria for a rate card is that you must have a paying skill/offer. To avoid pricing and payment uncertainties or negotiation hassles, have a rate card that details your price for the specific service. You can add "Negotiable" beneath the rate card if you feel it would pursue your future client. 4. Have a clear contract stating everything that has been agreed: From the job description and deliverables, the payment situations and all other terms and conditions you have discussed, have them written in an un-editable document and emailed to your employers. You both sign and send it back to each other. It shows professionalism. It prevents "you said and I said" and digging screenshots as proof. You don't have to be a lawyer to draft a contract, and you can search online for a contract sample or ask me to mail you one. ➣ Enforcing contractual compliance may be difficult because you can't exactly sue the client for breach of contract, but I believe anyone ready to sign a contract is a green flag. If they disagree with something in your contract, then it's a counter offer, and you guys need to go over your agreements again before sending another contract. In case you feel like this is too much, let me tell you my annoying experience to help you know why you should try this out. A project manager hired me for some founders to write their website. I gave a range for the website to which they picked the smallest amount on the range (which honestly wasn't a problem) The project manager asked if that was my monthly charge, and I said NO! Any other extra work would come with an additional cost. The PM then said the project may have extra work for me, and I was like "Okay, tell me the additional work, and I will give you feedback on the total costs." Since I had prior knowledge of the extra tasks, I did them without complaint and at the end of the month, I sent an invoice with the costs of everything I did that month. That's when the founders started telling me that they assumed $xxx was the monthly payment. I was like, "what??. This was the lowest range I gave you for your website, and you want to pay me just that when I did your pitch deck, ICO page and blog content? To make matters worse, they weren't willing to pay in Crypto due to some internal issues and wanted to pay via Payoneer and they never said so from the beginning. It was such a frustrating issue that prolonged for weeks, and arguing back to back about money just made me look like one greedy writer, which is honestly something I don't want for my reputation. Learn from my mistakes. Will you try this out? Keenye The Unusual.

𝗝𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝗦𝗰𝗵𝗼𝗼𝗹 𝗮𝗻𝗱 𝗪𝗲𝗯𝟯 𝗶𝘀 𝗛𝗮𝗿𝗱 𝗝𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝗟𝗮𝘄 𝗮𝗻𝗱 𝗪𝗲𝗯𝟯 𝗶𝘀 𝗗𝗲𝗮𝗱𝗹𝘆 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗜 𝗺𝗮𝗻𝗮𝗴𝗲 𝘁𝗼 𝗻𝗼𝘁 𝗗𝗜𝗘!

I've won 4 Grants since becoming a member of Scribble Dao. 3 silver medal wins. But this right here? Front seats on a Gold Medal babyyy!! 🥹 I'm screaming 🥹

𝗥𝗮𝗻𝘁𝘀 𝗮𝗻𝗱 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗗𝗮𝘆 𝟳 𝗦𝗲𝘁𝘁𝗶𝗻𝗴 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 𝗔𝘀 𝗮 𝗪𝗲𝗯𝟯 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 —--------------------------------------- Do you ever wonder how your favourite creators are able to: ➣ Create consistent content in their fields ➣ Manage their academic and personal lives ➣ Engage actively on X to grow their accounts ➣ Job hunt or network actively ➣ Trade, research, degen or participate in airdrop/testnets ➣ Deliver quality on their respective multiple jobs Without breaking their backs? You must think they have more than 24 hours in a day right or some superpowers? I wondered the same as well and after searching for answers, The reply I got was, “I have set systems that enable me to function adequately in my field” And I'm like “Okayyy, what in God's name are the systems 😭😩” I know you have the same question in your mind, So I went to fish out nearly everyone that I have ever heard use the words “Setting Systems” and I'm bringing them up to spill their secrets. I have detailed all the questions you and I would like to ask them and the answers will be rolling out tomorrow by 8pm. Co-hosting this session would be another amazing writer @The_realThonyX While my amazing speakers are none other than: @lucylovelyn @PinnacleCrypt @Ernestofweb3 @IamFantasy__ @Thenotellaking @SerrDavee @0xDipo I did good, innit 😉, ➣ Remember, this space matters no matter what niche you're into in the web3 space. ➣ This is your free access to undiluted truths about productivity and efficiency as a creative ➣ My speakers are not holding anything back. So what do you do? Set a reminder below 👇 nitter.app/i/spaces/1ZkKzRlAgqdKv Tag someone you would also love to hear from tomorrow and your friend who should attend. That's the rant for today, I'm thrilled y'all stuck with me till Day 7, big thanksgiving coming up tomorrow 🥹 Big ups to @starletweb3dsgn for this amazing flyer 🥹 Breathes out in Joy and Drops Pen Keenye The Unusual.

The division of the Year into months, weeks and days, is God's way of showing his love for us as every new day is an opportunity to do something big. Use your opportunity today 😌 GM GM

Men are meant to shoot their shots; They are built for it. And if they don’t, they may die single. However, there are two common shot-shooting strategies. The sharpshooters and The slow and steady snipers. The sharpshooters are straightforward. They see a girl and ask for her number, stating their purpose and intentions. Getting the number from the girl depends on their instant connection, his vibe, his rizz, his looks, his heights, his swag, his first words, her mood, the weather that day.. If you know you know. Then there’s the slow and steady guys. They start by being helpful, caring, friends, giving subtle hints, getting close, knowing the girl's moods and what she likes… and eventually popping the question. Before you tell me which approach you prefer, Do you see how similar wooing a girl is to selling? Some brands are Sharp-shooters. They woo you from the start, throw their offering at you, and hit you with promotions left and right. While some are the slow and steady guys, they take time to make friends with you before and even though they give you subtle hints, they try to make you feel like you need to be in a relationship without them asking. But no matter how much one strategy may look better than the other, both can fail. Sometimes, the girl (users) may not be enticed by the sharp shooter, they may feel like the instant connection is not there, they may have no rizz or good looks to sell the whole thing. But then the slow and steady may end up being permanently friend zoned, seen as the act of service guy or the meal ticket, or they are slow and steady yet too slow. The whole process of selling is complicated sometimes, simple sometimes. You need to know your type- Target Audience Their mood- Emotional Disposition Their rizz - humour and catchyness The weather - what’s happening in the space Navigating selling is wonderful. But I’m a marketing manager, my job is to navigate these experiences and to do that we have to make analysis, ask questions, analyze user responses, etc. In the spirit of researching and analysing different selling tactics, I’ll be starting a series called “The Selling Experiments” I’ll be making case studies, analysis, lessons, just testing different marketing stuff. Why should you follow through with this series? To learn, To evolve to new marketing trends. If you're a founder, you can also learn a handful from this series. The first post goes live today and the others once every week. Meanwhile, based on this post, which selling strategy do you vibe more to? Those who go straight up and talk to their prospective buyers or those who observe for a while, waiting for when to swoop in? I'll be in the comments. Also, are you excited about the new series “Selling Experiments?” Let me know in the CS. Keenye The Unusual.

2 years ago, I went into full-time web3 writing, I started confused and timid yet consistent. Now, I have honed my writing and research style and call the output “Healthy Explainer Content” This unique style is defined by 5 laid down principles which I'll be sharing in this🧵

It's weekend, don't forget to touch grass 😁

So you really want to post that long a$$ thread today of all days? Who will read it? Do you think everyone is single like you 😂😂😂

Nothing surprises me more than those 4-10 submissions I see on a bounty less than an hour after it was listed. I don't get it, Is it that research is too easy for them or something 😂 😂

I'm officially starting my 50 days Consistency Challenge and I'm inviting you to keep me accountable for the next 50 days and beyond. A little backstory. Last month, I hit zero in more ways than financially. I hit zero in clarity, didn't understand what I was doing here anymore yet still choked with ideas I didn't know how to implement. For the first time in my 3 years as a Web3 creative, I was completely lost on what to do next, how to build up again…. And I could just do what some other creators have done, pack it up and come back when I feel like it, but. I see content as a means of announcing relevance and influence, and if I stop announcing mine, how will the world know me and give me my flowers? So I'm not just back to create content, I'm back with some theories: The first I'll share is: Your content is a reflection of your current state of mind. Your content simply reflects what you've been feeding your mind with. So I won't just be creating content, I will be actively feeding my mind and sharing what I eat. What am I feeding my mind on? Marketing and Content. I'll be sharing everything I learn on my journey to landing a marketing internship and eventually a 7-figure marketing job with a Defi company that I'll help take places. Crypto Research. I'm feeding on whatever makes me understand how to be more profitable or well-positioned for opportunities in this space. The mantra now is “Research a day brings the alpha your way”. I'm particularly interested in Defi, Consumer apps and Infra, so yeah, it will show. I'll share my journey to becoming an addicted researcher and retard. New skills (as a multi-skilled web3 creative indeed 😁) Currently in my data analysis & video editing era. Your girl is just going to grow in public as much as she can. I'm also back to build my audience quality and connect with as many people with similar interests as I can find. … Honestly, you guys shouldn't give me peace if I skip a day. This challenge is all about embracing uncertainty, finding clarity in motion, growing in public and sharing my learnings, experiences and skills till the right opportunities find me. 50 days, No pressure yet a lot of pressure Inward growth before outer growth Consistency and discipline. Common baby let's have it 😅 And that makes Day 1 of my 50 days CC.

I will take the right actions I will be heard in the right places I will not be mediocre My efforts will not be wasted. This week is for results. Claim it if you want it. Happy New Week

𝗘𝗹𝗲𝘃𝗮𝘁𝗲 𝗬𝗼𝘂𝗿 𝗧𝗿𝗮𝗱𝗶𝗻𝗴 𝗩𝗼𝗹𝘂𝗺𝗲 𝗣𝗼𝘀𝘁-𝗟𝗮𝘂𝗻𝗰𝗵 𝘄𝗶𝘁𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 Most projects die immediately after launch because they joke with Contents. This is how I boost my Clients' Market Capital During This Bullish Season A 🧵 Many Founders want to grow but don't know how to utilise content or feel it's not so important and only concentrate on influencer marketing. Also, many social media managers know how to write but don't know how to create a strategic plan that can influence the Charts. We have seen countless Defi projects using content over and again to influence the perception of their project but.. You can't implement what you don't know right? This thread is the Guide you need. I will be sharing my Top 5 ways of using Strategic Content to Boost Market Capital. Founders, Social Media Managers and Writers, This is for you. Don't forget to like, RT and Bookmark. 1. 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘁𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: The Web3 Space is a solution ground and every utility project has a certain Solution they are bringing into the Space. Web3 on its own is a solution to a problem called "Centralisation" The first step to creating strategic content is to identify the problem your project is solving and the different effects of that problem. For Example: @rug_ai A token Safety Analysis Tool Problem: Rugs Effects of the Problem: Lost Funds, depression, etc 2. 𝗛𝘆𝗽𝗲 𝗧𝗵𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: What is the solution and how does your project intend to provide this Solution most efficiently? The goal is not just to write that your project has a Solution, but to present it as the easiest and most efficient solution. The Defi space is already too complicated and people will always go for what is easier and less complicated. 3. 𝗗𝗶𝘀𝗰𝗿𝗲𝗱𝗶𝘁 𝘁𝗵𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻: There is no new idea in the Defi space. Even the 1st Dex ever has a competition (CEXs) To keep your audience convinced that your project is a long-term gem, you have to discredit the competition using Competitive Analysis to show how your project surpasses other solutions. If your competition has a high number of users and holders, a compelling competitive analysis will steal their trust. 4. 𝗠𝗮𝗽 𝗢𝘂𝘁 𝗬𝗼𝘂𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: After following steps 1-3 and gathering all the data, map out an effective content strategy taking note of the following: ➜ Comprehensive Pinned Tweet ➜ Specified number of Weekly/Daily Posts ➜ Good Timing (when your audience is active) Draft out contents highlighting the data in 1-3, putting it out frequently and with authority. 5. 𝗖𝗼𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝘀: These are complementary contents you can use to boost the morale of your target audience, letting them know that you are actively building and growing. They could be: ➜ Team Updates ➜ Industry Trends ➜ Partnership Announcements ➜ News ➜ Listing Updates, etc. Also don't downplay the use of hashtags to increase your reach. That's where I will wrap it up. Thank you for reading so far, I know you learnt. Don't forget to implement and if you need the services of a Social Media Manager, do well to send a DM. I remain Keenye The Unusual, the million-making Web3 Copywriter. Tagging some Unusual People @kelanoo @Bellickkruz @unclesam_001 @wittyprince_ @0xDipo @Sam_Wb3 @SamuelXeus @marablossom @omayozaaa @Zaqueen_ @0xYugiAI @Phoenixx_xyz @VanessaDefi @comfort252 @defiprincess @DefiPlayGirl @CAPTA1NSCARLET @SHL_eth @_9figures @__BigJo @justprotocol @Jumithewriter @TheOracleWriter @Emmaetim125 @SerrDavee @netrovertHQ

I can swear this whitepaper was written by Chatgpt 😔 Stopp torturing your community members with all these jargons and hire a Skilled Technical Copywriter to handle the work. I'm talking about myself 😮‍💨

Hooks are overrated! That's why you don't post your thread because you feel the hook is not right. And you downgrade your writing skills because you could not come up with one. What if you could find a way around hooks without killing yourself over them? Let's start simple. What is a Hook? A hook is an opening statement (usually the first sentence) in a write-up that attempts to grab the reader's attention so that they can read on. (I got this off google) However, due to my copywriting history, what we call hook today was referred to as “Headline” while a Hook was the follow-up sentence that help drag the reader fully into an article/content. Now if you ask me, I would say your hook is the group of first sentences you use to get people to read the rest of your content. The opening tweet/first 280 characters X gives you is your hook because they can determine if someone reads or not. ----------------------- The typical 280 characters lets you have at least 5 paragraphs on your opening tweet so let's look at how to craft these 5 paragraphs. 1. The opening statement The first and most important statement. It could be: ✓ A Big Claim ✓ A Relatable pain ✓ A Controversial Statement/Unpopular opinion ✓ A popular trend ✓ A Specific Number ✓ An Agreeable Fact ✓ A Specific problem of your audience ✓ A truth others don't know ✓ A Big News ✓ An intriguing question ✓ An emotional statement Whichever one fits the purpose of the content you're putting out. For this tweet I used an unpopular opinion. For your opening statement, here are some Rules you should live by: ➜ It should be 10 words or less. The shorter it is, the easier it will be for your reader to move on to the next lines without stress. ➜ Don't use weak words but keywords related to that topic. ➜Use figures instead of word e.g 100 instead of hundred. ➜ It should give a hint to who the write-up is for. For example: "Hooks are overrated" literally calls the name of creators on X. -------------------- 2. The Follow-up Statement INTENSIFY! It's like throwing onions into hot oil, intensify the need for someone to read without disclosing the full update. For example, what @The_realThonyX did with the second line of his pinned tweet. Lead your reader on by: ✓ Adding emotions ✓ Showing how painful the problem is (If the first line was a relatable pain) ✓ Validate the first statement (Say something to proof the first statement is true) ✓ Drag the point in the first line a bit further by adding more facts to it. 3. Take them where you want Start adding your tomato paste to the hot oil. You could choose to talk more about the problem you mentioned in the first line if there's need or start giving hints into what your content is actually about. 4. Urge them to read by promising something Give a hint to the unique value you're going to share as a way to get them to read more. If you're talking about a project, give a hint into the unique solution this project is giving to urge people to read more. For example, what @netrovertHQ did for his current pinned thread. And that is it! More Things to note ➜ Mastering Hook writing is a process. Just keep practicing with the tips above and with time you will be coming up with hooks in your sleep. ➜ Some people argue that you should write the hook first before your content and vice versa My take: Know the aim of your content, who you are talking to and what you want that thread to achieve before you start writing your hook because your hook has to embody these three qualities for it to look good. ➜ Edit and Keep Editing till it's on point. Okay, that's it from me. Do well to follow @KayDCopywriter for more content like this. Share what you learnt and tag someone in the comments that needs to see this. For today's session on The Glimpse we will be talking about Hooks and Emotions. Set a reminder below. nitter.app/i/spaces/1lDxLlYmkQkxm

Jobs and Contests aren't the only ways to monetize as a Creator. What if I told you that "web3" offers more ways to monetize than what your tutors told you? Well, I will tell you in two ways. 1. Via my Experience Defi Content Series Episode 3 2. Via an unusual space to dive more into the topic at hand. ----------------------- 1. This will go live anytime from now. 2. The Space will be live by 7:30pm GMT+1 Today. As usual, I bring experts. Expect to hear from @The_realThonyX @Mijosh_ @basit_ @Baheet_ And other amazing experts that will drop by. Turn on post notifications, set your reminders and get ready to get money 🤭 nitter.app/i/spaces/1dRJZdRbEXaKB

I've been late to many things this year, But you see what @scribble_dao is cooking? I'm early, I'm seated, I'm literally watching like I would my favourite show. And I'm urging you to stay sat too. @scribble_dao is cooking 🍳🔥

𝗥𝗮𝗻𝘁𝘀 𝗮𝗻𝗱 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 - 𝗣𝗮𝗿𝘁 𝟭 𝗪𝗵𝘆 𝘆𝗼𝘂 𝗦𝗵𝗼𝘂𝗹𝗱𝗻'𝘁 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮𝗻 𝗜𝗱𝗼𝗹𝗼. -------------------------------------------- 𝗝𝘂𝘀𝘁 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗴𝗼𝘁𝘁𝗲𝗻 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗼𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁𝘀 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗺𝗲𝗮𝗻 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝘁𝗲𝗮𝗰𝗵. For someone who has taught over 500 writers and has an E-Book for upskilling writers, my earlier statement may sound wrong, but hear me out. I didn't write my book with anyone in mind; in fact, I started planning my E-Book in December when I had just gotten my first big gig, with the mindset of documenting my journey. However, after months of hosting classes and observing the norm on CTNG, here's my unapologetic submission: It goes two ways: ➣ The Idolo-teach newbie repetitive cycle. You came into the space seeing idolos teach newbies via classes, community and content, and you feel it's up to you to grow and then become a newbie educator like your idolo. ➣ The Pressure gang You start making tremendous progress & results because of your hard work and skills; honestly, you're still experimenting. But now you're getting 50 DMs a day from people saying, " My idolo please teach me this and that," and you lose focus on your journey and feel like you should host a class. Here's the fact: ➣ You may be the problem. Because of this repetitive cycle on CTNG, you may begin to think your audience is newbies and start putting out "newbie" content. You may be growing in followers and attracting newbies DMs only, while being low in Job inbound leads. I say this very consciously because I was getting steady inbounds before I consciously started putting out newbie content to gather an audience and sell my book. But if you participated in The Better Defi Writer Challenge and saw the calendars I drafted, there's a big difference. ➣ Everyone wants to be associated with results So even if you're not creating newbie content but actual valuable content, once people see results they will start asking questions. So my dear upcoming brand getting decent engagements and lots of "I want to learn dms", if you are not genuinely led by God or who you serve to teach, or you're not genuinely passionate about education like I am, Face your life! And if you decide because of passion & clear reasoning to teach, note that: ➣ Counselling is burdensome ➣ Once you start, you have sold your precious time to your students ➣ You will lose yourself and start carrying people instead. ➣ Only 10- 25% will truly implement and respect your efforts ➣ You will give so much and have almost no one to refill you ➣ Majority of the people you would teach are ungrateful or time-wasters. These and the fact that changing my direction in October was in my plan for the year are the reasons why Keenye will not host classes again or put out newbie content after this week, except when I feel like sharing a personal story or correcting a notion. If you truly want to learn how I am able to deliver unusually for the brands I work for, purchase my book. @OptimusPRO_io is offering a 50% sponsorship that you can leverage or pair with friends to get the book together. If you don't, it may be challenging to find some truths, but you will still succeed ONLY IF YOU PUT IN THE WORK! And you may ask,Keenye, how can newbies find answers? Lol ➣ Every answer you need to start as a newbie is already on this app. Someone has written about it, hosted a space on it and had a recorded class on it so get to work and find it and don't stress someone else to host another class for you. Tl:dr ➣ Your target audience isn't newbies ➣ Start brainstorming Defi relevant content ideas that portray the skill you have. ➣ If you're passionate about teaching, go ahead. If not, help those people in your dm the best way possible and leave the rest to God. If someone had told me this earlier, I would have argued, so you're free to do the same. Breathes out and drops pen. Keenye The Unusual.

Has Keenye been Silent for a While? Has Keenye been scarce for a while? Yes. Let's just say I've had to focus on other aspects of my life for a while. And I've just had so much pending stuff to do. Don't worry, I will give you all the gist next Monday. For now, I still have some banger content planned, and I hope I will have the time to post it. But this user will be back next Monday. Till then, I love yall.

Starting the week with Maximum Joy and Confidence Happy Sunday 🫶🏾🤎

As a Web3 Writer, How do you Simplify what you don't Understand? Not all web3 projects/concepts are meant to be easy to understand. Especially when they are developer products designed for a technical audience and not consumer products, they are much harder to grasp. Even "Blockchain" isn't a simple concept. But as writers, we are expected to simplify technical concepts for a 5 year old 🤦🏾‍♀️ Here's a guide to understanding complex concepts while doing writing research. I will try to break this down to when you are writing about a specific project using the Deep Dive on @RomeProtocol Bounty as an example and when you are not writing about a specific project, using the Composability in Defi bounty by @GreedAcademy as an example. 1. Start Small I mean start looking up the itsy bitsy-iest piece of information first. When I wrote about Rome Protocol, instead of starting with the website or whitepaper, I started with the Twitter bio. I believe the Twitter bio is the shortest simplest summary of what they are building and should be the first place I start picking information from. I think they recently changed their bio cause that's not what I remember (it had something about bringing Eth to Solana) but let's work with what we can see. "Solana as modular enshrined services for L2s" The task will now be to research on what is Modularity, What is enshrined services and what are the problems L2s have that warrant their need for these modular services. If it's not about a project like in the case of Composability in Defi. You can start with researching "What does it mean for Defi to be composable. Personally that's a smaller start than searching "What is Composability" By breaking things down, you're working your way to creating a simpler outline. Focus on understanding the Concept before understanding any project under that concept. Once you lay this foundation, you can start building. 2. Where to Search? I don't believe the whitepaper is the place for foundational research on a concept, except it is highly simplified. Also, if you want to really understand a concept, you need to get a broad perspective on this concept and the project's whitepaper may be limiting. Start with Google. I love Google's Gemini feature and how it produces straight to the point answers. Next, YouTube. Having people explain stuff to you is arguably the best way to understand things. Then blogs, articles or documentations. Use X to find out what founders, developers and other projects are saying about this concept. Ask plenty questions, Ask it in different ways. When you understand one thing, look up the next question that comes to your mind till you understand the concept. Pause and search the meaning of different big words you encounter while researching. 3. Get back to the Project Now you've laid the foundation, you can start building the house. Get back to the project and start trying to relate your foundational understanding to their specific use case. If there's no specific project involved like in the Composability bounty, your research on the concept would have exposed some projects in that line and you can begin to research on their specific use case. 4. Get Practical Try to use the product and if it's not possible, try to understand the practicality of that product. How is it used? How does it work? You haven't really understood if all you know is theory without practicals. 5. Keep it Simple Our job as writers is to do the research so others don't have to, so now you're done, write it in the way you would have preferred to receive all that information which is simple, easy to understand and in one place. This doesn't mean you should do away with keywords, but always ensure they are well explained. Customise this guide to fit your topic while researching next time. Like, comment your thoughts, repost and bookmark. Also, follow @KayDCopywriter for more value as I clear my drafts for 2024. Till tomorrow. Bye Bye.

Guess who is now an Avalanche Team 1 Ambassador 🤭 Cc: @AvaxDAO_

It took me 2 months to get my first web3 writing gig, 5 months to win my first thread contest, 11 months to hit 1k on X 4 months to hit 2k on X 6 months to plan for my E-book (Writing plus marketing) and I'm still in the process. You can officially call me Mrs Snail, Ohh don't you dare 🤫😏 Am I ashamed that it took me that long? No, it's a pointer that I did not know it all but I allowed myself to learn and experience what is right. When life started getting "soft" for me as a writer in December 2023 till date, I kept saying to myself "I deserve everything that I am getting right now" Why? Because I have sweated, learnt and prepared for it. And I am so sure that if I hit some certain milestones during my first 3 months in the space, I wouldn't have known how to handle it. So yesterday I asked if Slow and Steady wins the race and got lots of lovely opinions. For me as a Web3 creative you have to abide by 2 rules: 1. Focus on the Process and not the Results: When you focus on a milestone e.g.landing a job, you pressure yourself to meet that goal and get worked up when you don't. However if you focus on the process, you will allow yourself learn things like cold dming, offer and negotiation along the way. 2. Let your Big win Meet you Prepared: You can never remain unlucky and that's on period. But let your Big win Meet you Prepared. That's morning tea with Keenye The Unusual. Drop your own slow and steady success story in the CS.

I have one of the most supportive fanbase for someone below 10k Last week was proof of that. I was likeee, People love this girl ehhh 🥹🥹😩 This is just me saying thankyou for always sticking by this girl 🤭 I wish you a result filled week Claim it 🤎

Happy 2025 🥹 You'll get tired of wishing me congratulations this year. Quote it to claim it 😌

A lot of IRL activities have kept me away over the past week. My impressions dropped drastically, and I couldn't keep up with my posting schedule. But it was all for a good cause 🤭 Now I'm 🔙 Back to offer 150 well-crafted replies daily Back to post min 2-3 thought-provoking posts daily Back to charm some Devs and seal deals. Back to Yap and Create banger content. I have some more good news and a new series to begin 🤭 But first, I want to know if my supporters are still here. Say GM if you're still here. GM To You. Keenye The Unusual.

Okay okay I'm back, Now to that gist I promised, Let's call it my October Gratitude. October was a really eventful and busy month for me and here's the summarised gist of my experiences. ➣ Started off with first place win in the @LBank_Exchange Bounty. ➣ My one founder: 3 opportunities testimony. ➣ I got accepted into the Lekan Bamidele and Co Virtual internship 3.0 (@thebohemianlaw ) and that's where I started going through a lot (in a good way though). We had 2-3 sessions for ten days which took the larger chunk of my day time but I'm proud to say I aced my attendance 22/22. I learnt so much that will shape my legal knowledge and career, had access to amazing lawyers and came out with a certificate and honorable mention as one of the outstanding interns. Definitely worth my time. ➣ Then, I travelled out of my state for the second time this year for the Christian Law Students Fellowship of Nigeria National Conference 2024. I spent 5 days praising, worshipping, praying and connecting with new smart minds and upcoming lawyers. I also got to meet some of my favourite people @investor_praise 🥹 and @STARrtsomewhere 🤭 ➣ Got promoted from ghostwriter to content manager in a company I work with. ➣ Got 3rd place on @getcode bounty. ➣ I finally, finally!! moved into my first self-funded apartment and I'm just so grateful to God for making this possible. Literally tweeting from my new crib guyss 🙌 In the midst of all these things, I was stressed, worried, juggling so much, was behind on deadlines,had to stop my Experience Defi Content series and eventually just left X to be more present with IRL things. My wallet kept dipping till it hit ATL in October 😂😂 but divine provision is real. I really appreciate y'all for your constant love and support. November is going to be all about replenishment and double efforts. Get ready for back to back content, research pieces, case studies, alphas, rants.. I'm all for it. This is also me wishing you Happy New Month. A little something to you for sticking around. Is there something you would like me to write a thread on? Make a thread request in the comments and I will pick one or two and write on it Drops Pen. Keenye The Unusual .

I act like I'm okay but deep down I want to fall in love with researching and finding the right alphas so baddd. Get addicted to implementing like it's drugs And get high on the results that I get. It takes some puffs a day to get addicted to this one. Who's with me?

Thread contest entries aren't reasonable Proof of Work. That's what I said on a space 14 months ago. There may be some basis to that opinion which I still hold, But a lot has changed on this since this year. Why wouldn't it change, after the clear and stunning research pieces I put out for the Solana Scribes Content Hackathon in February that I have used to bag jobs as a content writer, blog writer, technical writer and Defi researcher. {Photos of them in slides 1&2} Or after 4 articles that ranked on Google's First Page for months and weeks? Nahh that's definitely Proof of Work. Amongst other things, I was of the opinion that they weren't proof of work because I didn't feel proud of what I wrote. I had not yet moved beyond the confines of writing to win to the place of writing because I am a writer so as long as I didn't win, the pieces didn't really make sense to me. Asides that, I wasn't really proud of my writing at the time even though people applauded it. I think this is me celebrating growth. After writing about 9 articles this year and at least 25 threads for contests, I have realised the difference between a contest entry that is Proof of Work and one that isn't. It is Proof of Work when: 1. The Research is A-level: The difference between you and the writer you think is better than you is that He or she does more research than you. I realised in February that I had not been researching enough. Research expands your information bank and helps you express information in ways beyond what the whitepaper provides. When I started researching more, I started being proud of my threads and could count them as proof of my expertise. Big shout out to @SuperteamEarn and @scribble_dao for pushing writers to do more than ample research. 2. When Creativity isn't suffocated: People may not say this but most thread contests usually suffocate writers' creativity because of all the instructions and requirements that literally just map out what your thread should look like. I believe contests should give writers more creative freedom. Regardless, with time, I learnt to bring my personality and creativity into contests and just express myself. I still feel my threads that weren't for contests hit better like my Thread on Liquid Staking or Gasless Transactions because I had the chance to research without being held back and give my unfiltered review on projects, But regardless, I love and I'm so proud of the creativity I brought into my threads on @getcode @KAST_official @stabbleorg @OnBndit @KairosTerminal @solflare_wallet @LBank_Exchange @blinkgram_xyz and others I can't remember at the time. It is way beyond winning for me, it is about using every chance to display my skill and creativity. Speaking of skill, the tweet I made to introduce my article on Stablebonds by @etherfuse also found its way to Google's First Page (3rd slide) 3. When there's a Proper Call to Action: If your thread was selling an app, educating users on a product or just sharing information, It didn't achieve its aim if there was no proper call to action. I realised my threads from last year had been largely incomplete because they weren't urging my readers to do anything and just left them hanging at the end. 4. When There are Results accompanying the thread: If it produces results, then it's Proof enough. Results in this case could be: ➣ People using the app because of the thread like it happened with @getcode ➣ Social metrics like: likes, retweets, views, search engine rankings, etc. ➣ Winning the contests ➣ Positive feedback from people or the founders on the quality of your work. I believe once these 4 dots are connected, that contest entry is proof enough and you can use it to bag a job in this cycle. In the spirit of moving beyond winning, you can join us for Day 4 of our Writers Workshop at @SuperteamNG Akwaibom tagged "Beyond Bounties". Send a dm to get the RSVP link. That's it from me. Keenye The Unusual.

Once upon a time, @solana's onchain kingdom was ruled by god's who didn't care about the users experience 😞 But what saved the day was a bright yellow light.... Here's a King Arthur themed comic-meme story 🧵 to celebrate @solflare_wallet's rebrand and takeover.

𝗥𝗮𝗻𝘁𝘀 𝗮𝗻𝗱 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 - 𝗣𝗮𝗿𝘁 𝟮 𝗧𝗵𝗲 𝗩𝗮𝗹𝗹𝗲𝘆 𝗦𝗶𝗱𝗲 𝗼𝗳 𝗟𝗶𝗳𝗲 --------------------------- I lost $900 in July 2024. It was meant to be my remaining payment for some work I started for two clients in June but both of them ghosted literally at the same time. Nobody talks about how not getting the money you thought you would get hurts so much. I refused to think much on it since I had my exams incoming and tried all I could to get to them after my exams to no avail. Instead of dwelling in the past, I sucked it up, put on my big girl boots and said I will start all over in August. ➣ I cleaned up my portfolio ➣ Bought TG premium for vigorous job hunting ➣ Wrote out millions of bounties I intended to participate in... I planned a whole lot but August ended without me hitting my goals, I felt like I had achieved nothing. Now the reason this shook me up so bad was because there was some time in May where I kept seeing posts about how they will be tough days where its like nothing is working and I was like, "Forget that talk, that's for newbies, its only up from here , I cannot go down" My words exactly were "I know the right action to take to get me to where I want to be" Yet August's ending got me thinking, do I really know? The problem is not that I don't know, There was a time I saw one of those posts and said "I am a Child of God, I can never fail" Facts but didn't Prov 24:16 say "The just man falleth 7 times and riseth again" And Rom 8:28 "All things work together for those who love the Lord and are called according to his purpose." All things doesn't mean good things only So there's something I will call the valley. It could be constant losses or just you not seeing any results after prolonged efforts. It just happens and it could be long or short. Now, the big issue with this valley stage is not the losses it self but the detrimental pressure that starts. Pressure ti wa, pressure left right and front. The pressure from X is something else entirely. You're trying to keep up with the daily drama of posting and what not while you're seeing people progress and your heart is breaking by the second. You will find yourself mentally drained and talking down on yourself. I struggled with this so here's what I did: ➣ Reflect on your life, you may be doing something wrong. ➣ Don't overload yourself with activities thinking doing everything at once will solve your problem. Do what you can and put in quality effort ➣ Take a course, read a book, follow up an educational Youtube series. Try to enhance your skill from its current state ➣ Take time off to restrategize. Go off X for some days to clear your head, nobody will beat you! and you really don't have to start explaining your actions. ➣ Prepare for the opportunity that will definitely come. Tl:dr ➣ The losses are part of the game and pressure is not worth it. ➣ There's nothing wrong with you, you're not deficient, it's just a cycle that will eventually turn your way. Breathes out and drops pen Keenye The Unusual.

Defi is Eliminating Banks ❌ Defi & Kast are changing the way we Bank ✅ Allow me introduce to you, How You Can Now Spend Differently. A🧵

I'm working so hard to get to a point where . I am proud of my work rate . I am proud of my delivery rate . I am proud of my results . I am proud of my evidence. It's not about perfection. It's about not being comfortable with past glory. If you are doing the same then say Gm

𝗕𝘂𝘆 𝗧𝗵𝗲 𝗗𝗶𝗽 That has been the trending word on CT ever since the market went red. Do you have stables to spare but don't know where to start? or, Are you afraid of buying the Dip because the market could dip further? Here is what you need to know 🧵

Do you get easily distracted while trying to make good use of your time? Or Do you have so many tasks on your to-do list that you have to keep rolling most of them into the following day 0% done? Here's a productivity hack that can help. It's called "The One Hour Rule" I tried this out last month when my daily to-do list started looking like someone's monthly target at their 9-5 and it really helped. Here's how it works: ➙ Write all your tasks down in order of priority or urgency ➙ Set a One hour timer on your phone and start working on that task immediately the timer starts. ➙ Once the timer goes off, you can either set another 1 hour timer to complete the task or Set the timer for another task in the list. The benefits include: ➙ For those that get easily distracted, it helps redirect your focus when you recall that time is not on your side. ➙ It helps you to get 50% of your tasks 50% done daily rather than just 100% on one tasks and the others have to roll over. Would you be trying this out? Try it today and give me your reviews. Good morning Keenye The Unusual.

Nobody wants a Skill for Fancy You want to use your skill to: ➜ Build Your Brand ➜ Make Money ➜ Build Influence,etc. You're not wrong for wanting this. There are many others like you who want to grow their writing skills to the point of jobs upon jobs, delivery upon delivery, results upon results. But how do you go about it? I gat you “Become The Web3 Writer of Your Dreams” (My Ebook) is the first Defi Writing Centered Solution focusing on helping web3 writers upskill to the point of being skillful, profitable and influential. It covers practical tips on how to develop your writing skills, After-chapter tasks and it's a ticket to forever one on one mentorship from me. The first batch of students will be receiving the E-book tomorrow and to prep the second batch of students I am pleased to unveil The Official Waitlist called The Glimpse. As the name implies, you're getting a Glimpse into what my real mentees will be getting. The Glimpse is a 14 Day Job Challenge targeted at helping as many aspiring writers to land their dream job. It features learning, practical tests and Job hunting. Members of The Glimpse will have prioritized access to ➜ Sponsorship Opportunities ➜ Job guidance (from hunting to delivery) and much more for 14 days. Criteria ➜ You should be interested in putting in the work ➜ You should have heard about The Unusual Ebook and have interests in purchasing it ➜ You just want to grow If any of these sounds like you Hop in via the link below to get more info. chat.whatsapp.com/FIKb3Rg3Qz…

I started typing this post nearly two weeks ago, The “Sorry guys, I'll be going off for a couple of weeks” type of post. But the thought of school ranting made my skin crawl, so I stuffed the post into my drafts. On Bitcoin Pizza Day, after I confirmed my school wasn't playing about starting exams on 2nd June, I made the wisest academic decision to leave X/Work till after my exams. The thought of having to stop doing some things for a while because of school pained me so much that I instantly began to envy all the graduates in web3. More so, the thought that this wouldn't be the last time I'm taking a “school break” annoyed me even more because I can count so many ways being in school has setback my web3 career. But amid my anger, I had to find reasons to be grateful. I find solace in the fact that everyone has their time. It's better to figure out everything I'm figuring out now than to be signing out of school next week and wondering what I will do with my life. Besides, I'm not ready to be in Law School either. @QueenNahzy and @mma_et_defi can testify to how time-consuming that place is, so at least I have two more years to make as much money as possible to take a 9-month break. So, if you're here, you'll keep hearing me say, “Oh, I'm taking a break because of exams" every now and then. It's slowed my growth on this platform, among other things, but oh well. You may also wonder why I'm writing this post now instead of in the exam hall. It's because my school resides in confusion. Some say the exams have been postponed to the 30th, while others say only the exams until June 12th have been rescheduled. The confusion and back-and-forth are irritating both me and my financial status. So, is this me saying I'm back? Something like that. I intend to post 1 or 2 quality threads per week. I may not have the time to engage on the TL to boost my visibility, so if you see my posts on your TL, don't swipe them off. Please read and engage; it means so much at this point when I'm partially active. If you don't see my posts on your TL sometimes, add me to your lists, turn on notifications or just come and search my profile for my posts. Please, Intentional Unusual Family Members, do this for me 🥹😭😂 I'm serious 😞. Thank you for patiently reading my rants. By the way, there's so much juicy stuff I haven't shared here. Should I post a May Dump later today?

I pitched to a Project to be their Marketing Manager. The team was shocked at my confidence and how I was so sure I could skyrocket their growth. They asked, "How are you going to do It?" I didn't want to lie; my secret is @OnBndit. Come closer, let me tell you how you can use my secret to unlock new opportunities and potential growth. A 🧵

It's March 31st, What can I say about March? For me March was a month of ideas and breakthroughs. Ideas I'm yet to fully implement but Ideas that will help build the future I'm looking forward to. In terms of Breakthroughs, I got wins I've never had before and I got insights into things that will make my journey here smoother. I'm excited about April and May and the massive work ahead of me. I'm eager to see how I won't fall under pressure. I'm excited to see how disciplined, focused and productive I will be. I'm expectant to see myself hit every goal despite how difficult it may seem. In the spirit of positive confession, I refuse to agree that I am lazy because I know that I am hardworking and I face challenges. Thank you for being here with me. I have so much planned out and you don't want to miss it. Refer your friends to my page and they'll love you more. Good morning Unusual Family 🥹

Having God may not make you win all the time, But Having Faith gives God the ability to work all the time. Because whatever God can do, Faith Can Make it Happen. I had a deep realisation over the week that I just have to share with you. On the 4th of March this year, I made a post about Imposter Syndrome. I had written that post about two nights before I posted it, while I was thinking about my life and the way it's been going. I got some really encouraging comments but the ones that stood out for me where those that said I should pray about it. At that point I was like "How did I not think about that?" 4 days later, 8th March to be precise, @xanianthegreat sent a thread contest link to my Dm and I was telling her why I wouldn't participate in the contest (which are valid reasons actually). But I didn't realise there was something wrong with the words I used while explaining my reasons. The next day, @gpeeetuk reached out to me about a collab and was saying we should post on my account and my words where "No, I don't think my win rate is that good" This was literally the same thing I said to Xanian the previous day but at least that time there were other valid reasons attached. This time no valid reason, just self-doubt literally screaming and Gpee called me out on it. He was like that's "Imposter Syndrome talking" I paused in my spirit and was like "You know what, it's high time we settle this" I know who I am I know who sent me I am self confident and have a good self esteem that I have by God not allowed become pride, when did I become this doubtful? I brought this issue of doubt to God for probably the first time. If Imposter Syndrome is the tush word for self-doubt then it literally means lack of Faith in ourselves that God will prove himself faithful through us. My prayer was simple, "God, help my unbelief. It starts from the mind before the lips so I curse every voice in my mind that is ruining my faith and I need the grace to speak right. You are taking me somewhere far bigger than where I am and the world wants me to doubt myself because of petty things? God help my unbelief." I started confessing positively and at any point the thought comes(because it always starts from the mind), I will speak against it out loud instead of just ignoring it or agreeing with it and speaking it. .... Not long after that, for the first time in my life as a writer, I won 6 bounties in a week+ 6!!! .... Why I said what I said in the first line is because, There was a time last year where I prayed to God that I want to win every single contest I participated in and I ended up not winning up to 5% of my total submissions in 2024. I realised this year that I wasn't even praying the right prayer. Not that asking God to win is a bad thing, but even though I believed God could do it, I didn't believe I could do it so I was constantly talking negatively about myself in my mind. For the first time when I prayed about the doubt itself, and became conscious of my words, the wins came piling in because for the first time I was backing up my prayer with positive confession. Sometimes a lot of failures can shape the way you see yourself and the way you talk about yourself. But God is counting on your faith and counting on your words to give you that testimony. So no matter how much you pray, if you don't believe it is possible, think it is possible and speak that it is possible, it will not be possible. So for instance yours isn't contests. You've found it hard to get jobs and you find yourself saying everyday, "You know Jobs isn't really my thing" "You know the job market doesn't always really favour me" "Devs don't really like me" You're closing doors with a padlock and giving God no chance to open them. If you're battling with self-doubt or self hate speech, I'll end this way ⬇️

I have crafted landing pages for early-stage projects, And here's what I know. Many projects misplace the main aim of their websites, Hence, it becomes another public document with a bunch of text. Here's a Case Study on How I crafted an Effective Website for a Crypto Project. Hello, my name is Keenye The Unusual and writing compelling landing pages is just one of the things I do. I am a full-time Copywriter, and I organise marketing campaigns, so do well to hit me up if you need my services. Let's get into it. Having a great online presence or carrying out promotional activities like ads, KOL campaigns, etc, only to lose prospects when they click on your website is a big NO. The main aim of any website is CONVERSION, and it gets there by being compelling, relatable, retentive and making the reader go, “I think I love this.” Here’s my entire work process for crafting the last Landing page I worked on (Aug/Sept 24) Step 1: First Call - Project Breakdown After agreeing to my rate and all preliminaries were completed, I got on the first call with the founders, who explained the project to me in the simplest terms (I mostly didn't ask any questions at this point, just listening). Step 2: Taking Action After the first Call: After the call, I drafted a story communicating the problem the project aimed to solve and the solution being introduced. This story doesn't just show my understanding of the project but helps me get the problem statement right, the right emotions in place, the tone of communication and the ideal presentation of their Solution. Crafting this story helps me delve into the prospect and market research/analysis. I sent this back to the founders, after which they commented on the accuracy of the facts in the story and the preferred tone of communication. Step 3: Third Call Next, we got on another call, and this time, it was my turn to ask the questions. Here, we drove into the project's technical architecture, and I tried to understand exactly how their project works, the Tokenomics, and all the nitty-gritty. I also asked my clients their Conversion Goal (What they wanted the website to achieve) so that I could place attention on that on the landing page. Step 4: Platform Review I tried their dapp out for myself and documented the experience. If I can't try the dapp, speaking to the developer could suffice. I also requested for the pitch deck, whitepaper or any available resources that will give me all the updates I need. Step 5: Draft and edit After gathering all the necessary info, I start drafting and putting together what will be on the site. Step 6: Structure I draft out the structure I will be following and fit my developed text into it. The structure I follow is always more of: ➣ Pre-headline: Attach the unique benefit to your target audience ➣ Headline - Communicate the Unique Selling Point ➣ Sub Headline: Simple explanation communicating the value proposition. ➣ First Call to Action ➣ Features ➣ Benefits ➣ How it works ➣ FAQ ➣ two other ingredients I will keep a secret until you hire me. Other points like tokenomics, roadmap, etc, depending on the project. 7. Meet with the designer: Once my piece was ready, reviewed and approved, I spoke with the designer to communicate our ideas on how we want the website to be so that both text and visuals are in sync. 8. The designer starts his work, and we keep reviewing and editing till the final piece goes live. That's it, I hope this case study gave you a glimpse into how I create functional landing pages, which aren't limited to websites but include Pre-sale pages, Investor landing pages, Nft mint pages, etc. Do well to send a DM to @KayDCopywriter on X or t.me/KeenyeTheUnusual if you need my services or refer me to others. Thank you for reading.

Are you trying to Stay Locked in, But School keeps locking you out? Here are 10 tips that can help you manage your academic and work life effectively 🧵 Hii, I'm Keenye The Unusual and this thread is based off popular demand & personal experience. I have 3 disclaimers! ➣ I have written on this before but that thread was more of “How to get ready for exams in 4 weeks while still being active in web3". The tips are solid but I've learnt much more personally and from counselling others. You can still check my highlights for it. ➣ I said ”Manage" not “Balance”. Aiming for balance is a big stretch because the scales won't always weigh the same. So let's aim to manage instead. ➣ Not everyone has the same academic goals, and this thread is only for those that truly want to excel at web3 while keeping good grades the right way. I'm not perfect but here's why you should read till the end. I'm a Law student in a federal University with an above 4.0 CGPA and a blooming web3 career. I have and I'm still meddling in these waters. Here are My Top 10 Management Tips: 1. Understand Your Environment I believe this is the first step to Time-management. Are you staying with your parents, What's their schedule like? Are you staying in the hostel, when can be your best working hours? Are you staying alone or with people, do they understand and respect what you do? What's the light situation like in your environment? You actually need to consider these things because what's the use of making an awesome schedule when you are in an environment that won't let you function at the time you set. Know your environment and how best to organise your schedule in that environment. 2. Adjust Your Thinking Stop thinking like you are on holiday. A wise quote says “You can do anything you put your mind to” But the problem in your case is that You don't put your mind on school, but treat it as an after thought. Web3 can be easily mind consuming and make you forget every other thing, however, make a conscious decision to be mentally active as it regards school by engaging in activities that reminds you that you are a student like doing assignments or going to class. 3. Be a Big Planner Don't just wake up and take the day as it is. Plan each day and have an idea of what you intend to achieve both academically and career wise each day and at what time. Allocate time to school and web3 based on current priorities. It could be 70:30 or 50/50 depending on the situations. Set systems where you can. 4. Understand Your Self Do you work better in the day and read better at night? Plan your schedule to fit what works with your physical preferences. 5. Read/Do Assignments Don't wait till exams time to Read. This right here is a hack. It helps you start understanding early and you get to ask your questions early as well. Have a weekly reading schedule. Since we're still in the semester's early days, mine is 2 days per week, minimum 4 hours per day. 6. Have Good Friends This goes both ways. I do not believe that you shouldn't have a social life because you're practicing time management. Having good friends is a flex. They keep you up to date with everything, sign attendance for you without you asking, send their assignments to you so you can reword them, come on now 😅 In web3, your network is your net worth. Create time for people and build meaningful friendships. 7. Kill Time Wasting/Doom Scrolling and Procrastination If it's not worth it, don't waste time on it! Do what needs to be done! 8. Try to sleep well sometimes 9. Get Help as often as Possible For school, have a study group or just people that keep you accountable. For Web3, outsource what you can't handle. 10. Pray to God Phil 4:6 He will relieve you of stress, burden and depression. This stuff is not easy. I go to school almost everyday but here's how I manage to stay afloat. I hope this helps your journey. Bye, Keenye The Unusual Tag a friend that needs this.

𝗠𝗼𝗻𝗲𝘆 𝗶𝘀 𝗮 𝗩𝗶𝘀𝗶𝘁𝗼𝗿, 𝗜𝘁 𝗿𝗲𝘀𝗶𝗱𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗵𝗼𝘂𝘀𝗲𝘀 𝗼𝗳 𝘁𝗵𝗼𝘀𝗲 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲 𝗶𝘁 𝘀𝘁𝗮𝘆. This is why your $100 leaves your wallet quicker than it arrived. Here is one way to prolong its stay. Hey, My Name is Keenye The Unusual, and you're welcome to “The Experience Defi 🧵 1.0” The aim of this series is to: ➣ Give you a practical experience of defi via content & ➣ Offer you with the knowledge that keeps you earning. Let's head back in. After watching money fly out of my wallet quicker than it got there, I began to search for low-risk ways to invest and earn in the Defi space with minimal effort. Among numerous options, I found “Liquid Staking.” Quick points for understanding: ➣ Ideally, staking is only possible on chains with a Proof of Stake (POS) or Delegated Proof of Stake (DPOS) Consensus Mechanism. So you can stake on POS networks like Solana, Ton, Cardano, Eth, BNB chain, Tron, Sui, Avalanche, Polkadot, etc. ➣ On a Proof of Stake Consensus Mechanism, participants called validators are selected to add the most recent transactions to the blockchain and establish which blocks are valid. ➣ If you own crypto, Staking offers a way of earning passive income from digital assets without needing to trade them. ➣The major difference between Native staking and Saving in a fixed deposit account is that banks lock up your money and lend it to others to earn interest, but in defi, you are contributing to a safer ecosystem by validating transactions on the blockchain. ➣ Becoming a Validator comes with huge financial and technical requirements. For example, you need 32 Eth to become a validator on Ethereum, and not everyone can meet these requirements. So, to stake your $100 you need a staking platform. ➣ When you stake, you gain rewards for your locked crypto. ➣ Staking means locking up your crypto fully for a certain period, which disadvantages those who need to spend money on other things yet cannot unstake. Imagine spotting a low cap gem or early presale to ape into but you can't because you staked your Sol for some rewards. Annoying right? This is why we have LIQUID STAKING. With Liquid staking, you can stake and Stay Liquid. Liquid staking is the #1 ranking protocol with the highest TVL of $44.386b. Here’s How it Works (Practical reference to @MarinadeFinance) I first tried out Marinade Finance in May and have no regrets. You can stake any amount of SOL and receive mSOL to the equivalent of the amount you staked. With your mSol you can buy Nfts, Go long and short, mine, provide liquidity, on-chain options trading, lend or borrow. So while receiving the regular staking interests, you can earn more by using you mSol for others activities. Here's a list of the best liquid staking platforms on others chains: Eth ➣ @LidoFinance, @Rocket_Pool, @stakewise_io BNB ➣ @lista_dao , @staderlabs, @StaFi_Protocol Ton ➣ @bemo_fi @tonstakers @hipofinance Sol ➣ @Marinadefinance @jito_sol @solblaze_org @sanctumso Cardano ➣ @MinswapDEX Sui ➣ @volo_sui Base ➣ @OriginProtocol Metis ➣ @Artemisfinance Near ➣ @LinearProtocol Aptos ➣ @AmnisFinance Zksync ➣ @VenoFinance Celestia ➣ @stride_zone Would you start staking your idle crypto after this thread? Let me know in the comments. Thank you for reading. Keenye The Unusual.

May 1st: Sealed a whitepaper writing gig May 1st: Bought a new laptop May 6th: Won my first Thread Contest for the year. It's truly my month 🤭 Let's do more 🥳🥳 Congrats to the winners. Thank you @SuperteamNG earn.superteam.fun/listings/…

"Alchemist": “One who creates magic effortlessly” Give me 5 mins and I will show you how to become an "earning Alchemist"

I act like I'm okay but I miss SelinaNotGomez and her threads. Her account got suspended last year and since then I've not heard from her or seen her new account. Is it just me? She didn't share her WA because she wasn't active there but does anyone have her WA number by chance? @The_realThonyX @Thenotellaking @xanianthegreat @Deuana_1 ...?

One of my standout qualities is that I have divine wisdom. It's manifested in the way I create results even under pressure, the way I write, speak and teach, the way I always have fruitful ideas, the way I advise or educate in a way that breaks things down to the most practical form. And no, it's not because I have all the experiences in life, It's not because I've read the books that have all the answers. It's a gift from my father in heaven, who has made me live above the systems of the world and has given me access to express revelation and inspiration. One scenario that reminded me of this was a Webinar I spoke at on Saturday. My good friend @CAmadiwrites had invited me to share Content Creation tips with LinkedIn Babes and ngl the odds weren't in my favour. The info was impromptu since her initial speaker cancelled, I haven't taught to a non-web3 audience since 2022, I'm not as active as I should be on LinkedIn, I had been on Moot practice calls all day, and I didn't even have time to prepare slides, I've not written personal content in about a month and I almost felt like I lost my touch. But, I showed up by 7:00pm and was spilling so much value, I had to stop and jot down some of the things I was saying. You know that situation where you speak to a crowd and end up saying answers you didn't even know you knew? (Sorry if you can't relate 😂) That was the case. That webinar was confirmation that with the Spirit of God within me, I cannot lose what is already in me. And as I'll be resuming dishing out valuable content here, the odds will be in my favour because I'll not just create content that fits the trends but I'll create “relevant content” that will drive all forms of results I've never seen since I started creating content here. This is me opening my doors to bigger things. If you think you've been on the opposite side of wisdom, try James 1:5. “If anyone lacks wisdom, let him ask….” “Keenye, does this mean you're back?” Pretty much, but officially from the 21st, I'm just here to clear the weeds that probably started growing on this account. Thank you, my Unusual Fam, for always standing by this girl. I love you guys so much. Gmmmm 🤎

A 20 tweet thread, and you're writing the "Why this Product Matters To You" at tweet 17. Not good 👎 You need to appeal to your audience emotionally with the "Why" even from the hook.

𝗥𝗮𝗻𝘁𝘀 𝗮𝗻𝗱 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 - 𝗗𝗮𝘆 𝟰 𝗪𝗵𝘆 𝘆𝗼𝘂 𝗹𝗮𝗰𝗸 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆! Writers call it Writer's Block. I don't know what other skill sets call it but generally I'm referring to the inability to generate creative ideas. I had a breakdown during the 3rd week of August. Somethings in my environment where playing with my peace of mind, I was stressed, burnt out, easily agitated and finding it difficult to come up with any creative ideas for my page, clients, anybody. I rested,took a break and told everyone I was sick. Confession time: I was not sick. Okay maybe not physically sick as y'all assumed. I was experiencing one of those emotional and mental breakdowns. But even when I started feeling well rested, my head was still blank and should I say lazy. I thought I was having chronic writers block and for someone that had always found the concept of writers block or creativity block strange, I was like telling my brain “Shey you dey whine me ni, Me have writer's block ke?" I'm someone that once I see a topic or a writing loophole my brain starts shooting idea missiles. My friend had told me to take a break from writing and do other things so I spent my time researching and watching educational YouTube videos. A week after I got on my feet and started writing content like the Keenye I know, I realised that the feeling I had like my brain was empty, meant that my brain was truly empty. We give out so much in this space. We give out in our content, threads, to our clients and to some of us our students and while we always remember to refill our physical energy by sleeping, resting, taking vitamins, we almost always neglect the aspect of refilling our brain's capacity. That's why after some time it just feels like your brain is on drought season. What did I do to solve this Problem? ➣ Read Not necessarily a novel, something related to sales, marketing, mind hacks, creativity hacks. The utter wisdom of the writer will rub off on you and you will start feeling refreshed. ➣ Listen to a message, Podcast or Audiobook I now listen to messages almost every day and podcasts in between my day. It's mind enhancing because you learn from it, it makes you think and increases your knowledge on things you may not have experienced before. ➣ Watch something that inspires ideas If you're a content creator, it could be scrolling for ideas on IG, as a marketer it could be a YouTube video. Basically something that gets you thinking. ➣ Research Every content is 80% research or experience especially in the web3 space so if you're finding it hard to have ideas then you need to start researching. Search a topic on X, read some threads on it, check out a project in that category, scroll DefiLlama, etc. Do research, your brain will start picking up. ➣ Take a course: Maybe your work load is exceeding your current knowledge level and you need a top up. You can make use of YouTube, Alison, Hubspot Academy or any web3 academy of choice. ➣ Analyse what others in your field are doing If you're lacking content ideas for instance and you begin to analyse your favourite writers page, you will begin to pick out what she is doing that you could emulate. ➣ Leave your House No I'm not telling you to take a walk 😅 But if that's what it takes. As creatives that we are, majority of the things that shape our ideas are our experiences. How do expect to gain some experiences when you haven't left your house for two weeks? ➣ Pray: No matter your religion, Pray and Free your mind in the presence of your father and ask him for wisdom. He will give you peace of mind and help you where you're lacking. TL:dr ➣ You're not being creative because your Brain is Hungry. Feed it. Big shoutout to my amazing friend who told me to try doing something else. P.s Talking to a good friend is also a hack. Will you try this out when you're having creativity block? Breathes out and Drops Pen Keenye The Unusual.

Weekends are for events. And I am live at my first @avax event for the year 😁 What's an Avax event without pictures and Core wallet downloads? Cc: @AvaxNG @AvaxDAO_

August is here! The breath of fresh Air The Sign of a new start Happy New Month 🫶🏾

𝗧𝗵𝗿𝗲𝗮𝗱 𝗖𝗼𝗻𝘁𝗲𝘀𝘁𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗢𝗻𝗹𝘆 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗲𝗮𝗿𝗻 𝗮𝘀 𝗮 𝗪𝗲𝗯𝟯 𝗪𝗿𝗶𝘁𝗲𝗿! This is a common yet the most untrue belief about Web3 Writers Even @netrovertHQ disagrees Let's talk about $$$ worth opportunities for Web3 Writers A 🧵

I have clarity I have an unusual order of divine direction. I am not disadvantaged It's all coming together. It will make sense soon. I will see results. Claim it if you believe it.

3 out of 5 accounts on CTNG have a Tip card link in their bio. Or you didn’t notice? I had to ask myself why, Is that the new alpha? Here’s what I found 🧵

I may not have a hat on like some premium Santa's 😅 But shall it profit me if I don't bring you the season's greetings? Merry Christmas my Unusual People. I love y'all too much 😘

Another Story Time I guess May 17th 2022, I had received a call the previous day to start my new job as a sales representative at a computer shop. I quit my other horrible 10,000 per month job as a sales rep at a hair shop and had spent the past two months broke, jobless and obsessed about finding a better job. And then I got one just the day before my birthday. I couldn't be more excited for myself. And just when I was about to begin, my parents asked me not to. My mum said I should come help her at her shop. Ahhh, I was so angry I was like “What do this people take me for?, the jobless one? Hurt and depressed by the fact that I couldn't start my new job. I messaged my friend asking that he start teaching me about Web3. He introduced me to Web3 and Copywriting and that's where it all started. May 17th holds a lot of memories in my heart. It's not just my birthday but the day that joblessness and brokenness pushed me to learn a skill. I'm younger than almost everyone I associate with but I'm so proud of my achievements which are bigger than my age. The latest one is my E-book pre-order launch by 6pm today. While smooth payment procedures are still underway, send @KayDCopywriter a DM from 6pm GMT+1 to start making payments. Once again, Happy Birthday to me. Cheers to 19 and beyond 🥂. I don't know why Elon gave me such scanty balloons, but I will take it since I didn't get any last year 😅 That's it from me. The Web3 Copywriter, Keenye The Unusual drops her pen for today.

It's one of those days where I get to blow my trumpet. Every article I've written this year to participate in a @SuperteamEarn bounty has ranked on Google's first page 🥇 1. Market Opportunity Research for @decharge 2. Ai powered Defi trading on Solana for @EasyCoinAI 3. Leveraging Modularity on Solana for @RomeProtocol 4. How to Earn Profits via StableCoins for @solayer_labs. Proof of Work in the Bag 😌 I'm open to offers if you need me to replicate these results for you. GM GM 🤭

I haven't done a monthly dump in 2 months 😅 Almost got used to not doing this but I remembered it's all about recounting our blessings and experiences. So here goes: In September, I ➣ Won a bounty ➣ Earned from Writing 🤭 ➣ Started and Completed a Rant Series ➣ Started The Experiencing Defi Content Series (Episode 2 will be live on Wednesday 7:30am) ➣ Started an official career expansion to Marketing Management ➣ Got my first internship role as a Marketing Manager (and I'm open to more) ➣ Attended WID's Snack it with Defi and met the likes of @wealthykween and @0x1_Tee ➣ Most importantly, I prioritised my time, let go of unnecessary pressure and experienced beautiful peace of mind in September. I can't even explain how amazing that felt. Uptober is for double hustle Tell me how your September went 😌

You want to be a Global name, But you write posts for just those in your demographic. Engage with only those in your demographic. Talk about solutions that apply to only those in your demographic. Limit the value you share to a specific demographic. How exactly are you supposed to go Global that way? Choose today thy way, Global or Local? Your answer can be seen in the way you go about things here. Good morning Unusual Fam. Turn on notification 🔔, I've got a banger thread coming your way 🔜

It's 4 days to the largest global content hackathon, The Solana Contentathon brought to you by @Solanacollectives. Here's how I am getting prepared for this global skill parade. The Solana contentathon (let's nickname her SC) is a global hackathon that aims to highlight the content & research prowess of the Solana community. It is organised by the @SolanaCollectiv on @SuperteamEarn. Solana projects sponsor tracks with different topics for creators to write or research on. What I love the most about this hackathon is that you’re not limited to threads. The tracks expect you to deliver research pieces, essays, marketing materials, how-to’s, guides, manuals, gitbooks, lores, blogs, technical docs, posters, memes, poems and more! Last year, it was called Solana Scribes and was organised by @LamportDAO. During the Solana Scribes we had, ➙ 50 tracks ➙ 2,800 submissions ➙ 1,507 individuals ➙ 85 different countries ➙ $140k in total prizes Here’s why you should start preparing for this hackathon: ➙ 1 month seems like a lot, but it’s not. The hackathon starts March 14th till April 14th 2025, which seems like a lot of time, but you’ll be surprised how time flies. ➙ It’s a global contest with global submissions and an increased number of quality submissions compared to last year, so you can’t afford to play. My 5 step preparation plan. 1. Start researching on Solana: This is not the right time to be a Solana newbie. To ace this hackathon, you need to have a foundational knowledge of the Solana blockchain. During solana scribes, I was a solana newbie at the time. I didn't know or understand the tech and it took me 5 days to write one article due to that ignorance. Imagine not knowing what consensus mechanism solana uses or her TPS, key terms like SPL, Lamport. Basically, know the basics of solana. Also be conversant with the latest innovations in the solana blockchain as most tracks will be centered around it. Last year, the latest gist was token extensions, which had just gone live in late January and there were about 3-5 tracks on token extensions. Pro tip: Take the @SolanaCollectiv members test to know how much you need to improve. 2. Start looking up the technical aspects of possible sponsors: Based off @SolanaCollectiv’s official post, I’m expecting the following sponsors: @SolanaFndn @KaminoFinance @heliuslabs @JupiterExchange @AccessProtocol @renzoai @SOLYD_STORE @SkyRiseLabs Even though you can't predict the track topics, starting your foundational research on these guys now will help you save time. 3. Study previous submissions: Stressful but worth it. Start with the winners, observe what they did and how you can apply it based on current trends and market demands. Here's the link to the previous winner announcement. The longest thread in the history of X: nitter.app/LamportDAO/status/1778… Also, search for other submissions in tracks that interest you, to see what they could have done better. Also, pick winning tips from top Solana minds like: @yashhsm @czamaru @jussy_world @FabianoSolana @mert .. @netrovertHQ @Thenotellaking @Asiel_amaka @thelilinuel @Baheet_ @Dev_Jay_ @KayDCopywriter @The_realThonyX @PinnacleCrypt @angry__pacifist 4. Gather your USP: Everyone will be dishing out bangers using the same research sources as you. What's your unique selling point? Why should your submission even be reviewed? You should know your stand-out features even before you start building your product(your contents), so you can include it all the way. 5. Mental and Physical Prep: Do everything to get yourself in the best mental state for SC because you're a creative, and your output starts from your mind. Do away with anything affecting your mental health negatively and start doing those things that you know allows you to be in your most creative state. Eat and rest well in order to be physically prepared. That's my 5 step preparation plan. What else will you be doing in preparation for SC?

On Saturday, 26/04/2025, I hosted my first web3 event for @AvaxNG & @AvaxTeam1. Here's how everything went 🤭 From Flyer > Reality

Client/Dev: In our team we're like a family. Me: 📽️ P.s This sound has been all over YouTube since Mufasa and I decided to play with my camera so don't judge, just vibe 😂

Barely 30% of defi enthusiasts engage in degen trading Even though they are aware of the insane profits they could make Why? ➜Many don’t have access to early, verified and consistent info ➜Gas fees are hell The list goes on and even expert degeners still have this problem! Is it possible to win over the leftover 70% into degen profits if there is a better product?

2000+ people love my Brand 2000+ People love my content 2000+ people are willing to support me 2000+ people agree that I am an extremely skilled writer. Thank you for trusting Keenye The Unusual. Let's do more 🥳🥳🥳

Founder: Are you truly Bullish on our project or you want a job? Me: Na Collabo 😁🥹🤲

𝗜 𝗷𝘂𝘀𝘁 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗥𝗮𝗻𝘁! I ended August with a lot of dissatisfaction and anger and started September in Reflection and Sickness. August taught me a whole lot of lessons that I had to take some days off just to reflect on everything that happened. Even though I'm not to resume using this app till October, I want to experiment some things and I'm sharing this because I don't want it to get sour in my mind. I have had so much on my mind for the past week and after sitting for 3 hours thinking of a fitting topic for this series,I decided to theme it 𝗥𝗮𝗻𝘁𝘀 𝗮𝗻𝗱 𝗟𝗲𝘀𝘀𝗼𝗻𝘀. P.s It is not going to be just one longgg rant. If I should tell you all I have to say now, you will beg me like "Keenye ma pa mi nau 😭" so I divided all my rants into 7 topics for 7 days of this week and I will be posting everyday by 7:30am. No pressure attached. To every growing personal brand out there even if you're not a writer, you need to read these rants. Take them as a letter from me to you of things I wish I did better. They will feature: _ Why you shouldn't become an idolo _ Why you think you have writer's block _ The Valley side of life _ Why you should go off twitter _ Why you're not achieving anything _ The Spiritual Trenches You should have taken the wise decision to hit the follow button and turn on my post notifications by now. Also tell your friends not to miss this. I would still post some thrilling value some other time in the week, don't miss that as well. For now, Gmmm Drops Pen and breathes out. Keenye The Unusual.

Don't just hold crypto, Use Crypto! But how? With the new Avalanche Cards, You can use your Avax anywhere Visa is accepted for next level convenience. Here's all you need to know about @TheAvaxCard and How to Get Yours. 🔺🧵

We appreciate reply guys. But we don't appreciate Retweet guys. I'm changing that today. To you who retweeted that alpha I wouldn't have seen and to you who retweets my posts so they can reach your audience. I appreciate you.

Totally Unpopular, Here’s my opinion on how projects can maximize results from creator campaigns (contests most especially). Last week, I kept seeing posts about Celestia on my timeline and thinking about it rationally, something felt wrong about it. Not the posts from the campaigns (you guys outdid yourselves) but the campaign itself. While you sometimes get disappointed about contests not going your way because you didn't like the winners lineup, have you ever considered that projects also get disappointed at the outcome of their contests? The project's marketing team has to try their best to come up with an ROI just to convince the team that the contest wasn't a waste of funds. However, I believe if these campaigns are more well planned and managed, they can generate better ROI The first step to executing well planned contests is by defining the goal. There are two major goals of these creator campaigns. 1. To Sell or Convert: This could be to increase signups, app use, volume, ecosystem participation, presale participation, whatever conversion means at that time. 2. To build Street Cred: A key fundamental of any project is “Who is talking about you?”. Most projects just want to up their reputation and street credibility which will eventually mean more eyes on their project. If the aim is to Sell or Convert, ➻ Some Contests shouldn't be public. Some projects allow the wrong people to write for them. DA layers, Solana on Ethereum, Modular solutions, Complex tech companies that don’t have a way consumers can directly participate, shouldn’t host public contests if the aim is to convert. Because if the people writing on your tech can't use your tech directly, what makes you think the people that will read will use it? Their contests should be open to only devs and researchers. Developers (those that build apps) will be able to relate better, will be able to draft UGCs or case studies of this tech being used and since their audience are other devs, then they would easily convert them through that. If not Devs, well known researchers. Lesser submissions, more impact. I would have included blockchains or L2s in this category of projects that shouldn't host public contests but naa, there are apps building on them that people can actually use so that’s quite different, e.g Fuel Network. The issue here is: Most Devs don’t want to write or will just write mid technical jargon. In fact, if a dev could learn how to write good simplified stuff, he could make a side hustle out of writing about technical projects. I don't even know why no Dev on my TL is doing this. Writers, we read the big ass whitepaper, 15 blogs and threads and simplify it for 5 year olds, probably why the contest was open to us in the first place. Projects that can easily get conversions via contests are consumer products, the likes of Magpie, Uprock, Solflare, Pulse, Impact AI, things people can actually use on a daily basis. I know that participants streamlining would work better for creator campaigns than contests, however, if done right, the results would be mind blowing. Whether the project is a developer product, infrastructure or consumer product, another thing that can make contests yield results is, ➻ Projects need to define the essence of their contest to their participants so they know how to craft threads in that line. Is the goal to build street cred or to directly sell the tech and convert? Are you looking for users immediately or just trying to improve word of mouth? I read a post by @leonabboud that just explained everything that happens with Kol campaigns and I feel it's the same for contests. If the goal is street cred then a DA layer hosting a public contest is okay. And in that case they should make it clear that the goal of the contest is education not selling. I also think that building street cred via education is more efficient when the contest is 80% educating people about the tech, and 20% educating about the project. Instead of saying “write on Celestia and How it's the best tech out there” Say, educate your audience on modularity and show how celestia is one of the best. I've seen @SerrDavee do this in his threads especially the one where he first explained ZKPs before explaining @fermah_xyz and although it wasn't a contest, that thread had more impact than what you would see when a project says "educate your audience about our project" Anyhoo, no shades to Celestia, they pulled off an amazing contest with lots of participants. And they had actually said the contest was to educate but that should have been better represented. Generally, some projects don’t analyze the essence of their contests, and as a marketing manager that organizes campaigns, this doesn't sit well with me. For you that hops on contests reading this, what’s your take home? Education is the best way to sell. In every sales funnel, there's always Awareness at the top, miles away from action. But there you are trying to sell from the jump without educating. What if we spent more time educating about the tech before we introduce these projects so our audience can understand its essence? You'll notice I do this a lot with my contests on technical stuff (see my Fuel Network, Electron and Aethir threads) And Food for thought, if projects were to actively streamline who participates in their contests, do you think you would qualify? Let me know what you think about all these things. I'll be starting a series around analysing marketing trends in web3 soon, so turn on post notification so you don't miss it.

While others claim to be onboarding the next million users, The world’s most iconic sports organisation, with an over 5 billion fan base, is launching its own blockchain powered by Avalanche. Here's all the gist on FIFA L1 and why they chose @avax.

Every Beginner Web3 Writer falls under 2 Categories 𝗕𝘂𝘁 𝗕𝗼𝘁𝗵 𝗵𝗮𝘃𝗲 𝗮 𝗖𝗼𝗺𝗺𝗼𝗻 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲! Curious to know How to Get Past this challenge? Then Follow the 🧵 An Introduction to “𝗕𝗲𝗰𝗼𝗺𝗲 𝗧𝗵𝗲 𝗪𝗲𝗯𝟯 𝗪𝗿𝗶𝘁𝗲𝗿 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗗𝗿𝗲𝗮𝗺𝘀”

I've been planning a thread on Job Hunting for over 1 month, But I never put it out. As "The Unusual", I want my solutions to be a one-stop-shop. I want it to actually help people. And then I thought about something, only 30-40% of people actually implement job hunting threads, the remaining just bookmark. And except for some personal experiences, there's really nothing else I will tell you about jobs that @SerrDavee @unclesam_001 @The_realThonyX @Ife__Ife and @Ernestofweb3 haven't written on X before. So I thought of something different. Everyone that purchases my E-book is going to be part of a power group. You will hunt with me, write with me, grind with me and we will basically push ourselves. So how about I give you The Glimpse into that Power Club Experience. That's how we got here. The Glimpse Job Hunting Challenge will be divided into 2. _ The Learning/Development Phase: This will consist of X spaces starting from tomorrow featuring topics you can see in the flyer. _ The Experience Phase: Live Job hunting Experiments on Telegram. You won't just watch me hunt, we will hunt together. You know that thing they say about "Divided we fall, United we stand" Let's watch it play out. Join below. chat.whatsapp.com/FIKb3Rg3Qz… The only way to lose is if you snooze. P.s The first batch of students will be receiving their E-book today, send a dm to make your purchase if you want to be part of the first batch. Good morning.

I will be Joyful and Succeed I will be Joyful and take the right actions When I feel overwhelmed, I will breathe, re-strategize and come back stronger. I won't allow anything to steal my joy, focus and ability to implement. I will win Claim it if you want it. GM

Unpopular opinion I don't use "thread outlines" because I feel they cut the reader's flow from the hook. I also feel it's weird telling you all you're in for, when the goal is for you to get to the end to find out. Most importantly, It's not an article. Just my opinion.