Write the perfect pinned tweet for your project
When we find a new Web3 project, the first thing we see is their pinned tweet.
You only get one chance to make a good first impression.
That’s why that tweet has to be PERFECT!
I've spent over 50 hours studying the best projects and their communication strategies.
Today, I’m offering you the framework to write the most complete, compelling, and successful pinned tweet.
The First Tweet
The most important one. It has to respect 3 points:
• The Big Idea of Your Project
• The advantage of Your Project
• One sentence to explain it clearly
If you respect these points, readers should feel three emotions:
• Intrigued
• Excited
• Curious
Their reaction must be “Wow, that’s cool! I've never seen that before, I want to learn more!”
Bonus: Add an image in the colors of your project.
Here are 2 great examples:
The Second Tweet
Here, you'll introduce the problem that sparked your project and your beliefs:
• "Our team discovered that problem, and we believe that we can resolve it."
Briefly present existing solutions and explain why they're not sufficient or don't work:
• "We know that Y exists, but they're not efficient. We can do better."
Show the desire of your team to create great products for users who deserve better:
• "Users deserve ... and ...!"
Readers are now engaged.
They realized there was a problem.
They (probably) share the same values as you.
They want to solve it.
The Third Tweet
Now, it's time to introduce your solution.
In one sentence, present your idea or area for improvement:
• 'Our team thinks ... is the solution'
Explain briefly how you can set it up:
• 'By using ... technology, we can do this'
The third tweet is here to bring the reader back to the context: your project
The Fourth Tweet
Everything is set now:
• You've talked about the problem
• You've shown that there's a solution
BOOM! Show your products:
'Enter [Your solution and what it is]'
Write a 'one-sentence differentiation formula' to explain it.
It's what will make your project relevant:
• ' We are the First...'
• 'We are like... on ...'
• 'We use... on ...'
Focus on the core value to unite supporters around the project.
Bonus: Add an image to make it more visualizing
The Fifth Tweet
When you reach that point, you have different options:
• Which pain does your product avoid?
• You can present all the features of your product
• Keep the focus on your Big Idea
I recommend the last option.
Make sure people understand what you are doing here, they have to say:
'Oh, it's Y, the project who's doing Z things!'
Repeating it helps people remember.
The Second to Last
Don't make it too long. I recommend a maximum of 10 tweets.
Before the end, remind the readers your goals and the dream of your project:
'We are making this better.'
Show one last time why the world is better with you: 'We bring something all users missed.'
Give a brief overview of your features:
'We offer this... and this...'
The Last Tweet
It's time to say goodbye. The best way for it is to convince people to believe in you.
How?
• Show them you have the support of VCs
• How much money you raised for example
Tell them 'Big names trust in us, why don't you?'
To finish, give them everything they need to do their research:
• The whitepaper
• The Website
• Your Discord to join the community
That's all!
If you respect all those rules, your pinned tweet won't go unnoticed.
Don't forget to drop a like, and share it with your favorite founders!