Talk to customers? No no. Why would you talk to customers? If you get on calls, they’ll ask “how many?” And it will never be enough. Startup that could have been a 100x-er becomes a 2x dog. But if you do no calls, you can say you’re pre-customers and you’re a potential pure play
Russ Hanneman really was the hero on Silicon Valley:
“Revenue? No no no no. Why would you go after revenue? If you show people revenue, they’ll ask ‘how much?’. And it will never be enough. The company that was the 100x-er or the 1000x-er becomes the 2x dog. But if you have no revenue, you can say you’re pre-revenue and you’re a potential pure play.”