F-ck it. Dropping an entire masterclass on how to scale from $0 to $100M w/ Meta Ads Spent $330M. Scaled brand from $0-$500M/year Legit the entire playbook right here. Like + Comment "ROADMAP" for the complete guide (so I can DM you the goods).

Dropping a KILLER guide for those new to Meta Ads We’ve done: - $1.7B in rev - $50M in BFCM sales - And spent $330M+ figuring this out Like + comment “META” and I’ll DM it to you

I've been gatekeeping this for to long.. I'm giving away for FREE— the KPI Reporting Template I've used to generate over $1 Billion in Ecom Revenue Like, Retweet & Comment 'Send' & I’ll DM it to you (Must be following, or I can't send it)

I couldn't with a clean conscious gatekeep this any longer.. Mason's Meta Ads Post ID Hack will be FREE for the people Save 1,000s of hours per year & NEVER copy/paste post id again with this Simple Hack Like, Retweet & Comment 'Send' & I’ll DM it to you (Must be following)

It's been a minute since I dropped some alpha for those new to the Meta ads game. If you want to know how to win with Facebook ads as a beginner in 2025 I've spent $330M figuring out what actually works. This is the only resource you need. Like + comment "META" and I'll send it to you.

If I needed to target Obese people, here's the Meta ads interest audiences I would create pasted below so you can copy into audience manager bookmark this one

Scaled $500/day to $10K/day in 60 days while improving ROAS from 3X to 5X Same sauce after: - $330M in spend - $1.7B driven in rev I cOuLd ChaRGe $5K FoR tHiS Saved you the $50K it cost me to learn this through trial + error Like + comment “META” & I’ll DM you it (must be following)

The beginner’s Meta ads blueprint that built a $500M brand. I'm giving you the exact campaign structure, creative formats, and scaling method I use. This is the sh*t agencies charge $50K+ for. Like + comment “meta” and I’ll DM it to you for free.

Everyone steals from competitors and calls it "market research." I scaled to $500M using a different approach. My 9-fig research framework finds angles nobody else is using. Like + Comment "RESEARCH" and I'll send you the complete system.

Making ads in capcut using elevenlabs voice overs is addicting af

Find Out Exactly How I Profitably Scaled a Golf Apparel Brand's Revenue by 169% in 2023 with Meta Ads Like, Retweet & Comment 'Send' & I’ll DM you the Case Study (Must be following)

I've tested over 10,000+ individual Meta ads and spent $330M+ finding what actually works. This is the exact testing framework that scaled brands like Meraki Medicinal from $200K to $1.2M/month in under 4 months. Like + Comment "TESTING" for my bulletproof framework.

99.9% of Facebook ads advice is from low level people who’ve barely spent any $ on ads. After $330M in Meta ads I can tell you 6 brutal things nobody's telling you about what actually works in 2025:

Find Out Exactly How I Profitably Scaled a Women's Jewelry Brand by 368% in 2023 with Meta Ads $528k in 2022  → $2.5M in 2023 Like, Retweet & Comment 'Send' & I’ll DM you the Case Study (Must be following)

There's ONE metric that predicts holy grail ads before anything else. If this number is good, everything else usually follows:

RIP Ben Bader - prayers to all his close friends and family Truly all around good dude and an amazing talent Everyday you wake up is a gift from God This is heavy

I've been gatekeeping this for to long.. I'm going to share out Meta's Official H2 2024 New Product Updates PDF All you have to do is— Like, Retweet & Comment 'Send' & I’ll DM it to you (Must be following, or I can't send it)

Facebook Ads 2025: The Complete Guide To Launching an Ecom Brand from Scratch

This is the sh*t agencies charge $50K+ for I’m giving it to you for free Campaign structures, creative formats, scaling methods, etc Bookmark this for later

99% of ecom brands shouldn’t waste a second on cost caps or bid caps, Especially if you’re under $1M/month. It makes you think things are better than they are If your cost cap barely spends and you get cheap conversions you’re like “Oh, my ad is good!” Hate to break it to you but not really. The best ads can run at the highest volume and drive your performance every single day so you’re actually handicapping yourself in long term because you think your creatives are better than they are. Highest volume is what forces you to make better creatives If your creatives are not working on the highest volume, then they aren’t good enough. You should be ridiculously obsessed 24/7 with trying to get your ads to smash on highest volume As well as: - Making creatives better - Making your website conversion rate better - Making your email and SMS marketing flows better - Making your email/SMS marketing campaigns better Focus on that instead of bidding and you’ll be selling out of all your products in no time.

This is the best Meta Ads interest audience to run during the holidays— Crushes every year across all brands, works especially well during bfcm, for seasonal collection drops and for gifting ads during december. Bookmark this one (dropping below so you can copy paste)

SAINT LAURENT just hit me with a no caption dynamic product ad pretty clean. will test.

audiences that absolutely print

4 non-negotiables before you touch Facebook Ads Manager (LESSONS AFTER $330M IN AD SPEND) 1. READ THESE BOOKS OR STAY BROKE - Breakthrough Advertising - Cashvertising Every killer technique is in there While everyone jumps into tactics, you'll understand psychology 2. MEMORIZE AIDA OR DIE POOR Awareness → Interest → Desire → Action Marketing is just moving people through stages Know what job each ad does 3. DEFINE YOUR IDEAL CUSTOMER (OR TARGET EVERYONE & SELL TO NOBODY) Stop trying to sell to everyone Target the person who has your problem, can afford your solution, and is ready to buy NOW 4. TRACK 3 METRICS ONLY (IGNORE EVERYTHING ELSE) - CPC (traffic cost) - CPA (customer cost) - ROAS (profitability) Traffic × Conversion Rate × AOV = Revenue Ads Manager is not a COD lobby you can just pop into It’s more psychology than it is button-pushing Master fundamentals first, everything else is expensive education

I'm giving away my complete creative analysis system. All the results you see from me start with this exact framework. This is how I identify ads that can scale to $1M+/month in spend. Like + Comment "CREATIVE" and I’ll DM you my holy grail ads system.

Having a family is a weapon in business. My wife and I have been together six years. When we first started dating, I had just gotten my equity at my former company. I remember taking her to Nobu as a celebration. She's been with me throughout everything. I went from wage slave to starting my agency, then starting my coaching program to then leaving my 9-5 entirely. She's: - Supported me the whole way - Given me some of the best advice throughout the journey - Helped me distill right moves versus wrong moves - Helped me read people based on her perspective of who I am and how people are treating me. Having a good partner is a secret weapon because they can see your blind spots They know who you are as a person and help you either get out of your own way or protect yourself from making wrong decisions She doesn't control me or my business decisions nor is she involved in any of my businesses But she's a huge part of keeping it real and keeping me grounded while never doubting me or questioning my dreams/aspirations. If you have a toxic partner/wrong family, then yeah that's a big disadvantage. But if you have a great partner who supports you 1000%, then you have an extreme advantage.

One of my favorite Meta ads moves to subconsciously build trust with consumers Add black star emojis ★ to your carousel and DPA ad descriptions Can also do this for video and static ad descriptions Great use case for new brands Works like a charm

I manage millions of dollars a month in ad spend, run multiple businesses, and still have a life. Here’s how I operate:

Here are my 12 biggest takeaways after spending $320 million on Meta Ads.

Chad media buying & naming conventions are cool— until you can't get past $25M-$100M annual revenue So I'm DROPPING the Naming Conventions I created that run $100M/year+ Meta Ads budget & have driven $1B+ rev Like, RT & Comment 'Send' & I’ll DM it to you (Must be following)

I've spent over $200 Million on Facebook Ads & these are 7 NEW Campaigns I'm Running this Black Friday:

I've spent $30M+ on Facebook whitelisting ads alone and know exactly how to use them to reach net new audiences your brand can't access otherwise. Like + Comment "WHITELIST" to get my complete guide on scaling with whitelisting ads in 2025.

advice for new brands Sometimes it takes only 1 ad and your profitable and scaling Sometimes it takes testing 50 ads until you find a winner You need to have inputs you do weekly that are emotionless E.g, we always test 5 new ads weekly and send one email and post 3 reels/tiktoks If you systemize your inputs and are consistent and don’t quit youre guaranteed to be successful over time as you get better after more and more reps You aren’t guaranteed to hit a winning ad your first try Keep going

Personal biggest order of all time generated from Facebook Ads for my luxury jewelry client Someone ordered a $185k necklace from one of our ads today 75.17 ROAS

Thankful to be alive with gas pedal to the metal - homage @coltybrah

I scaled a brand from $1M to $500M/year using one simple strategy: The "Double Up Method" Campaign/ad working? Then Double the budget. Still working? Double again Not working? Cut 50% and optimize or refresh with new ads. Most people scale 25% or less at a time. This is how you stay small and let your competitors pass you by.

All I want for my birthday is for my brand to hit its first $200k/mo We’re $7k away It will happen Thank you for your attention to this matter

Another big win from Meta Ads at Scale community Group of 30+ Ecom brands and info product owners working with me 1:1 to crush every month Link to apply below with full video explanation of the program

when God air drops you ideas it’s imperative you write them down and take action not enough people talking about this

I f*cking hate get-rich-quick people. This Meraki Medicinal situation is the perfect example of why. For those who don't know: Some dropshipping children saw their success, stole the entire brand down to the pixel, and tried to pass it off as their own. This is why I don't accept dropshippers into my program. I will not help dropshippers. Get-rich-quick stuff is filth. You live a life with no meaning if your sole mission is money and you don't care how you get there. These children think they're "hustling" but they're not learning anything. If you copy everything, you don't learn the fundamentals. You might learn "this works for this brand in this situation" but you're not building the skills to succeed long-term. This is the dark side of money twitter - fakepreneurs watching for anyone succeeding so they can copy instead of creating. Real entrepreneurs build. They create value. They solve problems. They make an impact.

Your first goal should be achievable as f*ck. E-com: Get one sale Agency: Get one client Don't say "I want $1M" when you haven't made your first dollar.

Everyone on Twitter hates on Meta Ads Interest audiences— but I do my own thing If you run a high-end brand or sell luxury goods — here's a 'Luxury Lifestyle' audience I cooked up that's crushing I even did my own research to find these super niche groups

Worth the taxes

The GREATEST Facebook Ads launch strategy that I've used to generate $100M+ revenue for new collection drops Using @KillCrew_ as the example //THREAD//

I profitably spend $100K-$300k+ per day on Facebook Ads without batting an eye because of this strategy— Meta Ads Portfolio Management My approach is similar to the finance worlds ‘Modern Portfolio Theory’ ↓

For any of y'all who may question the amount I've spent on Meta ads profitably this is for you

Broad + Interest + Lookalike in one CBO with winning ads. Everyone says don't do it. I do it for scaling and it prints.

Interest audiences don't work. Go broad with zero exclusions and try not to do any work at all. Yeah bro, the creative does the targeting at the ad level now man, the audience doesn't matter.

4 retarded mistakes I see new brands make with Meta ads. These patterns predict who scales VS who stays stuck. 1. Not doing the basics. Get your Alia popup. Get your welcome flow, browse abandoned, and abandoned checkout flows set up. Optimize your product pages. Need reviews (unless luxury brand). CPG brands need bundles. Most ignore this then wonder why ads don't convert. 2. Not testing enough Launch 2 ads and think that's enough. No. You need a rigorous testing system. Test 1-4 creative concepts per week. Find those winning ads. Most people give up before they find the winner. 3. Not scaling when things work Brands that took off from $8K to $100K monthly created 3-5 pieces of content every week. Forever. Video side + static side. Systematized their inputs. Realized they have to make content forever. Send emails forever. Keep improving the website monthly. 4. Not making big bets on winners Too scared to take the swing when they get their first winning ad. I've seen brands stay small because they won't scale up and train the algorithm properly. Setting up the basic infrastructure + Rigorous optimization + never let losers run + scale winners aggressively = $$$

Meta Ads Video Creative Alpha Don't upload 1x1 for feed & separate 9x16 (for story/reels placements) Edit all text to fit in 4x5 and then only upload 9x16 version data is stored at the video level so you don't want data separated between 2 videos Meta reps told me this

Took on an apparel brand late August Meta ads ROAS was 3.40—now it sits currently at 5.07 without any promos Whoever was running account was doing cost cap, min ROAS, all the dogmatic stuff I clean up the account (pause out that shit) and here's what I do next ↓

If you’re down bad just know God is bigger than any situation you happen to be in Bigger than any hole you’ve dug yourself into I was cooked done thought I was gone for good 8 years ago But God gave me a second chance and I followed the vision he set out for me and I live the life of my vision board. It’s never too late to live the life of your dreams.

All the Ecom bears can go f themselves - we will stay winning no matter what if you only make $100k off $50M you’re incompetent So is your marketing team Actually your whole company is incompetent And deserves to die because all your growth was fake Welcome to reality

These are the Top 3 Lookalike Audiences I use that have helped me generate $1 Billion+ Revenue via Facebook Ads Yes They Still Work ↓THREAD ↓

Brand New and Growing Brands THIS IS FOR YOU One of the biggest mistakes I see newer brands make is: not introducing themselves to their audience. When you start running ads, you MUST introduce yourself to your audience ↓

Built this Luxury Jewelry interest for a client will be making video soon on how I research, and create my Meta Ads interest audiences pasted below worth a bookmark if you have luxury brand clients

The CASE for Utilizing ALL Of Facebook Ads Products (Tools) — The Broad Only, Simplified Account Structure & Don't Run Retargeting Nonsense talk has gone on for FAR TOO LONG. Let's talk about why you Should be using Lookalikes, Interests & MORE Meta Ad products ↓ THREAD ↓

This is my Meta Ads process for printing every Black Friday. Most Facebook ads stage types too scared to do this.

The best Klaviyo segment to blast with Meta ads Like shooting fish in a barrel "Never Purchased - Active"

I Spent $64,545,701 on Facebook Ads in 2021 & These Were the 12 BIGGEST Obstacles I Ran Into while Scaling:

You can still target the wealthiest people in the US on Meta. The data still exists. You just need to be clever. Here's how I target the top 1% and scale luxury brands to 8 figures. ZIP codes, private jets, country clubs. All fair game.

👀

Meta Ads creative hack Do this if you have any static image ads that have printed in the past but are now fatigued Legit take a screenshot of the image - and reupload the screenshotted image into Meta Meta recognizes this as a completely new image ↓

Entrepreneurship ages you like the trenches do. I’m 3 years into my agency journey. 2 years coaching 100+ brands. You're working every single day. Never off. 24/7 world vs 9-5 world. While your peers figure out their first career moves, you're living multiple business lifetimes. The hours you gain on everyone else are massive. Your agency clients hit you up anytime. You can't take your eye off the ball or it will f*ck you. But that's the advantage. The longer you stay in it successfully, the bigger the gap gets. Everyone else starts dropping off. Everyone else quits. You keep going. That's how you end up in the 0.1% or 0.01%. Not just because you're smarter. Because you kept stacking: - Knowledge - Wins - Learnings from losses While everyone else gave up or took their foot off the gas You either love this game or you won’t survive.

I’ve built a billion-dollar brand from scratch If I was starting over today these are the exact strategies I’d use to: - Navigate rising customer acquisition costs & shifts in consumer behavior - Rethink key elements like product positioning, retention strategies, and creative execution - Hit the billion dollar mark again in a fraction of the time Thread:

Ecom "experts" drown in other people's podcasts books quotes etc and produce no results I consume ZERO dtc, ecom, marketing podcasts. Zero marketing books. Zero advertising courses. And I've spent $320M+ on Meta ads. I got a bank of 140+ ad accounts I have access to that I can reference anytime anywhere Data > Theory Most marketers get trapped in that Consume Consume Consume loop when it should be Produce Produce Produce They get stuck in: - Echo chambers - Dogmatic strategies - Repetitive thinking I get inspiration from: - The real world - Other industries - My own test results - Specific problems I'm solving today On this app, I see two types of content: 1. Validation of what I'm already doing 2. Ideas that are fundamentally flawed But I'm never LEARNING my craft from others. Yes, I'm always learning but from my OWN tests, my OWN data, and my OWN innovation. That's how you mog the competition. Innovating > Following Tunnel Vision Over Everything

Most brands build marketing machines that break after 3 months. At Ruggable, we built campaigns that ran for SIX YEARS STRAIGHT. The secret? My "Build For Forever" Framework. If you could only build your marketing system ONCE and it had to last FOREVER, how would you approach it? Here's the exact system we used to reach $550M/year:

The masculine urge to surf and snowboard in the same day

The best offer isn't some clever hook it's a GREAT F***ING PRODUCT:

Proud of your bro all your hard work is paying off 🙏🏻📈

How to advertise to the top 1% with Meta ads

This is Why I created my coaching program Meta Ads at Scale. Brand joined Dec 1. -Dec did $10k -Jan $54k -Feb $70k (ran out inventory, bought big for March) -March on track to do $130k+ This is how fast u can scale ur brand in my program Book an application call below ↓

goodbye to calcified pineal gland

Will own this house in 10 years or less.

If your ecom brand only makes 10% profit you're doing it wrong. I've scaled multiple brands to 8 figures with 20-30% profit margins. The difference is I do the f*cking math BEFORE scaling, not after. Here's how to build an ecom business that actually makes you rich:

God literally saved me from the depths of darkness depths of hell in 2017. By grace I was saved. Hard to explain or for anyone to comprehend but every day is a gift to me now. I’m purely where I am now truly only because of God. When you have those moments in those places that your dreamt about or envisioned. Make sure to say thank you. Anything is possible with God.

Disagree. I crushed it as a media buyer for years before running my own brand. When I started at Ruggable they were doing $1M/year revenue. I scaled them to $16M the first year without owning equity because I was obsessed with performance. Real killers are killers all the time. Not just when it's their own brand. You gotta find media buyers who treat your money like their own and are addicted to results, winning and dopamine. Yes, I eventually got equity, now have my own brand, plus agency and coaching program. But the obsession came first. Find a killer who lives and breathes advertising. Align incentives. And you will win big.

This is a special one because @Spenceduckman was first new brand I ever mentored since posting on here and has been pivotal in helping me grow @metaadsatscale You have no idea how many people you inspire keep going 📈

For new brands, don't launch your Meta Ads until: -Email capture Pop up is live -Welcome Flow is Live -Browse Abandon Flow is Live -Abandon Cart Flow is Live Can't get honest read if Meta Ads are working if backend is not set up. Don't overthink, MVP versions are fine.

I Spend MILLIONS every Black Friday + Cyber Monday & can't function without this BFCM Budget Tracker. This is the Exact Doc I use daily to generate 8 Figures w/ Facebook Ads every Cyber Week. Retweet + Comment "send" and I'll DM it to you (have to follow)

Kept this on the DL but been building a brand with one of my best friends (inside Meta Ads at Scale program) Launched November did $5k -Dec: $10k -Jan: $15k -Feb: $25k -March: $49k Goal by Nov 24 is $1m+ total 2024 revenue We will smash past that though Real Goal $2M+

Zynning in Paris

When your own whitelisting ads crush it hits different

If your Ecom brand is operating at 10% profit you're building someone else's business. A real DTC brand hits 20-30% profit margins.

Imagine going from $20k/mo to $1.1M/mo in 6 months.

People obsess over ads but forget email drives 30%+ of revenue for successful brands. If your ecom brand isn't doing at least 20% of revenue through email/SMS you're leaving hundreds of thousands on the table. Fix this BEFORE trying to scale your ad spend.

Goal is to hit $200K+ this month with our home decor brand On track to do $150K at 3x ROAS which would be a 50% growth from last month What we’ve got going on: - Updates to the website - Fired our CRO agency - Added filters to snuff out people who didn’t open our welcome emails and improve our ESP reputation and overall delivery. - Now seeing 25% increase on our welcome opens - Reaching out to more creators to seed product for new ads - Continuing to test static ads Assuming everything goes well, we’ll be well on our way to $250K next month

Early in my journey of scaling a rug brand from $1M annual revenue to $500M+ annual revenue with Meta Ads I started to memorize the daily website conversion rate trends and started baking this activity into my spend planning best CVR days were the same 3 days every week ↓

I think this newer Facebook Ads feature could 5X ROAS generated from Emails in Q1 It's called Meta Conversion Leads & I'm launching in January ↓THREAD↓

This is EXACTLY why I charge $10K for 6-month coaching and recommend it over a $5k/mo agency when you’re a new brand:

I use luxury brand ads for copy inspiration ya'll use chat ghb we are not the same

In a good mood today Here’s a process for developing a creative strategy that can scale spend to 7 figs in a month on Meta Bookmark this and I promise you’ll thank me later.

First long form YT video is LIVE— How To Advertise To Rich People With Facebook Ads Dropped some banger audiences Linked below

free game

If @LogFitz6 @nickrgrs didn’t create launch socials, not sure I’d be on the path I am now, fully pushing out content - building my own businesses and betting 100% on myself. In last 9 months my life’s completely changed and launch socials gave me that extra push I needed and much needed accountability It takes work - but they lay it all out for you If you have an exceptional skill or God given talent - you should share it with the world And it all starts with demonstrating your competence through content. So if you’re on fence sign up and bet on yourself.

Christ is king, by his grace we are saved, can verify as well I called out to him in ultimate darkness of situation and he saved me. Life has never been the same since.

When I started my journey in ecom it was because I couldn't get a job out of college. By 2022, I had personally managed $200M+ in ad spend and scaled a brand from $1M to $530" My path to running 8/9-figure ad accounts was anything but conventional. I went from not knowing what a media buyer was to scaling a brand to a multi-billion dollar valuation. My story is rooted in a firm belief in God and the vision he has for me. 2016: No finance firm wanted me after college. Saw a job post for "media buyer" - had no idea what that meant but applied anyway. Became the TOP media buyer at the agency in 2 MONTHS. Went through the Facebook Blueprint course in my first week. (I still recommend this to every single person starting off on meta ads) 2018: I was sick of managing random brands/business ads and wanted to join a company with IPO potential (wanted to ring that fucking NYSE bell, still do) where I could get equity. Stumbled upon Ruggable on indeed, a vc-backed startup with a strong paten that was disrupting an archaic industry The founder asked: "Are you the one who's going to take us to hundreds of millions?" I immediately said "Yes, I'm HIMOTHY” - then scaled them from $1M to $550M in North America revenue over the course of the next 5 years. 2019-2020: Launched them in UK, Europe, Australia - zero to 8 figs in under a year in EACH market. Built out Pinterest, TikTok, OTT, YouTube, literally every ad platform. Even initially built out their email marketing infrastructure on Klaviyo because we didnt have anyone running email yet (this was when klaviyo was new new af) I had to fight off agencies - all these big-name companies were trying to take my job and get me fired. But I ran their ads from day one and scaled with the company the whole time. Executives came and went, but I stayed, constantly proving my value through results. While other guys I knew were making money as entrepreneurs, I stayed at Ruggable because I knew it would give me knowledge NO ONE else would have. Everyone was obsessing over fancy metrics and complicated strategies, I kept it simple - focusing on what actually moved the business forward. That's why I was able to see things others missed. 2022: When it became clear we weren't going to IPO soon I started posting on Twitter & sharing Meta ads insights from running $320M+ in spend. Launched my agency We Are The Select while still at Ruggable, and got my first client with an ugly as f*ck landing page with no logo. 2023: Kept getting DMs from people needing help. Realized I could package everything I did for agency clients into a coaching program. That's how META ADS AT SCALE was born. Now we've got brands at $10K, $100K, $300K, $500K and $1M+ monthly revenue. We're the only ones helping brands at EVERY level. Just got someone from $300K to almost $1M in less than 3 months.. 2024-Now: April 2024 I finally left Ruggable to focus on my agency and coaching program full-time. Have over 100 students, and agency clients who I love working with. I wouldn't give up the position I'm in now for anything else. All because I stayed true to my convictions and followed God's plan for me. The goal: 100 ecom brands doing $10M+ a year by 2027 - that's $1B in annual revenue from brands in my program. God gave me this vision and I'm just getting started

my grandpa is 87 Never 'retired' kept it moving and is still doing weeks long harley rides across the country lesson in there

"Media buyers are dying" is a retarded take. I've been the media buyer, creative strategist, account manager, script writer, and a photo shoot director since I started in 2016 While everyone was building separate departments, I was doing it ALL That's why agencies couldn't touch me at my last brand. That's why I scaled them from $1M to $550M Most media buyers are just catching up to what top performers have been doing for YEARS The real shift is the birth of the Performance Marketing CMO Someone who leads: - Paid strategy - Retention Strategy - Creative direction (Brand + Paid) - Promotion planning - Email/SMS integration - Website optimization - Cross-channel coordination The bloated marketing teams with 5 specialists doing the work of 1 killer are getting exposed I've always believed in lean teams. One person with the output of 5 people. This "trend" is just the industry catching up to reality - Real killers can do it all and specialists will get replaced. Glad everyone's finally figuring it out. Only took these mfs 6 years

A lot of you are psyoped by Meta into believing ridiculous stuff about things like bidding, consolidation etc etc. I’m gonna tell you 6 truths about the game. Coming from someone who's been doing this way too long. Truth #1: Account infrastructure is everything Brands build random campaigns with zero foundation. Accounts that consistently print money have 8-15 campaign types working simultaneously. Each with a specific role in the customer journey. Every campaign needs a clear purpose. Long-term thinking beats short-term tactics (obviously). Truth #2: Most UGC is mid Everyone's a "UGC creator" nowadays which means most people are not good Outsourcing creative to random people in Ohio doesn't work. The market has evolved beyond basic UGC approaches. What works is building internal creative muscle. Directing your own shoots. Brand owner involvement in creative direction. Truth #3: All audiences work - for different brands Broad works for high-intent products with clear value. Interest works for niche products with specific audiences. Lookalikes work when you have strong customer data. Retargeting works for everyone (no exceptions). Brands scaling to 8-9 figures use ALL of Meta's products, not just one approach. Truth #4: Scaling = stop being a soyboy with budgets 10-25% budget increases don't build empires. Double budgets when campaigns are working. Wait a few days, then double again if still working. $50M+ Black Friday revenue comes from big swings, not timid moves. Truth #5: Stop over-optimizing your account This isn't 2017. Day trading your ad account doesn't work anymore. My optimization schedule: Mondays (after weekend data) and Thursdays/Fridays (prep for weekend). Focus on CREATIVE the rest of the week. Truth #6: Zuck is the actual GOAT Most sophisticated ad platform ever built. Data from FB, IG, WhatsApp, Messenger. More millionaires minted than any other platform. Master Meta before expanding elsewhere. Scale to $100K+/month on Meta first. Build your foundation here before diversifying.