building / built multiple 8 figure brands.
Playbook To Build A Brand 👇
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Reminder we built KC to a $100 million dollar brand in 4 years.
Started with $15k…. No investments, No ceo, no “board”, Never took shortcuts, never sold out just kept laying bricks down.
To this day we still only have 4 staff members outside of warehouse (customer service)
Lesson: You don’t need much to win big just some nuts and grit
And we documented the entire process in our private group (in bi0)
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Palmer Luckey is the modern day Mcafee but sicker…
- forum rat turned prodigy
- builds Oculus in a garage off pure obsession
- sells to Meta for $2b
- gets cancelled for trolling politics and doesn’t flinch
- buys a newport mansion with a dock for his warship
- buys the one across the street and turns it into a garage for American muscle cars
- starts Anduril defense company from the trenches
- beats Lockheed, raytheon, & boeing with a team of meme lords
- still wears Hawaiian shirts and flip flops to pentagon meetings
never bent the knee. never lost the spark
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all men would live like this till the end of time…. if it weren’t for women.
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every dude who doesn’t do cool shit like surf, box, moto, ski, snowmobile, shoot guns, build cars, etc.
always end up becoming weird when they get $$$
little massage parlor, hooker, gambling, Gucci oxford wearing, glutenous woofing head bobble gerbils
lesson
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If you have pattern recognition at any capacity you realize the psyches ability to balance. Fat guys always funny, short guys always dressed well into looks, tall guys usually boring etc. etc.
Biology has checks and balances. Everything balances out in the end
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Retirement is a scam. “Retired” when I was 22 sold a company for 7 figs bought airbnbs bringing in like $100k month
Trained, surfed, traveled, etc. for year or two
Most depressed I’ve ever been.
Lesson in there
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Neighbor does this. Bed.
Small computer desk.
0 other furniture
and a boat named “it’s all good”
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still one of the most motivating story’s in the world.
“Alcoholic” working in a tire shop to taking his first UFC fight at 33 years old and becoming double champ
Nvr 2 late
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you could be living an adventurous life running around w/a haram of hookers, hacking governments, taking over cartels in Belize, making millions, a life worth living etc. but you’re neurotically obsessing over mitochondria function indoors with blue light glasses on like a dweeb
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dodging adventure, women, wine, curiosity, laughter, conflict, abundance etc. under the guise of “discipline”or optimization is only for the diseased
dying inside
don’t belong at the table with the living
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As a man… you either find a mission & attack
or find a way to numb / distract yourself.
Only 2 paths.
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Absolutely no chance daylight savings doesn’t increase depression / suicide and shit. Dark at 4:30 is trash
Maybe part of big pharma plot
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We grew up in the era of zyzz. Party aesthetics tanning women etc.
new generation growing up in generation of recluse pimply roid monkey swamp rat
Sign of the times
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When you look around and see 90% of people stuck you realize it all comes down to 1 simple thing.
Fearing change. Stuck in home town, stuck in relationships, stuck in job, stuck in rut etc.
Greatest form of giving up.
Don’t fear change.
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A Rich Man
Works All his Life to
Retire
And Live like
A Poor Man in a
Village by The Sea.
Most people Will Never Understand this.
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Dude starts business. Bussiness starts doing well
Dude gets girl. Starts getting alpha’d by girl taking to dinner 5 times a week etc.
Girl starts hovering texting all day & pesting
Dude stops focusing on business cater to women
Dude starts treating employees like shit to compensate for women owning him
Business fails
Girl leaves
Seen it 100 times
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not rly religious but see Catholic Churches vs Christian churches
tells you everything you need to know…
Aesthetic elite crafted raw
vs
warehouse projector fold up chairs self help seminar
what am I missing?
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Huge depression amongst 28-38 year olds.
They remember what life was like pre dopamine filled TikTok IG dating apps etc. people feel like they have no soul nowadays.
Boomers don’t get it and younger generation was raised with it.
People are so lifeless & dead compared to peak
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they want tiger woods skills without the hookers booze drugs
they want jon jones skills without the hookers booze drugs jail
they want mike tysons skills without the booze jail drugs
etc etc
doesn't work that way. gotta take the demons with it.
99% will never understand.
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Look good ur gay
Make money it’s your dads
Athletic your genetically gifted
Build businesses it was all luck
same shit over and over with these morons.
Keep it a buck. Fuck em. And run it all the way up to the top.
Crash and burn on the way then so be it
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Reject minimalism. It’s a psyop. once they get you to reject art, aesthetics and beauty they know they neutered your soul.
You’re now uninspired & a product of the system eating ur snacks playing videos games on ur air bed in your little hamster cage
Maximalism > minimism
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become a billionaire, smoke cigs, cook meth, kill neighbor, bang hookera, evade taxes, etc.
unfazed
If the life of Mcafee doesn’t excite you, your soul is dead.
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don’t let your fire die just because life’s taking its time...
the life you see in your head is real & possible
just have to be savage enough to keep going & to take it
few
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fools gotta start having fun with life again. fun with business, friends, training, relationships, clothes, trolling etc. got in this weird phase where every dork is trying to optimize everything
ruined the spirit
have fun with it all again. thats how you win in all facets. ez
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good news you can be broke as fuck and still eat steak, surf, box, lift weights, run, buy cheap motorcycle etc. etc.
and feel better “happier” than 99% of rich fools
If you can’t be happy with all the above you ain’t gonna be happy with a yacht, super car or whatever. 0 excuse
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start believing you are the anomaly. get shit done despite any short comings, bad circumstances etc.
then learn to drown out the 100 negative things happening in your life with 1 positive.
This is the misfit mentality
Bypass all the years of bad programming. Win at all costs.
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I’ve never seen any of these types life’s substantianlly change.
Most robust goal setting, journaling planning notioning etc etc
Just to spin the wheels the entire next year for the 47th time
Interesting tbh
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Understand 95% of population is escapism maxxing
$99 airline tickets floating around wanderlusts, scrolling endlessly, mating apping 24/7, shrooms, Etc.
To the point you have to live with intent just to escape escapism
It’s worse than we think.
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Ur competing against guys like this. relentless pursuit of making it.
most fools can’t even put in the bare minimum on a consistent basis to get to where they wanna go
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Reality for most but doesn’t have to be. In the end you architect your life… Pick better locations, better “spots” better friends better algorithms, etc.
architect everything
never been more important
Everyone has gotten uglier, weaker, sluttier, fatter, dumber, faker
I wish I lived in the old days so badly I crave it
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4 recent pics from Zucks instagram.
learning the misfit mentality.
fucking love to see it.
never will bet against him.
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you used the weekends to "chill"
you used the holidays to "chill"
you used every excuse you could find to "chill"
next thing you know your whole life was just "chilling"
and you missed out on everything you truly wanted. deep down.
Gas pedal
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i wanna live a thousand lives before dust… Ferrari ceo, bum under bridge, drunk artist losing mind at 3am, fighter chasing purpose, junkie chasing god, hangover writer, monk, outlaw, prophet, player, family man, mountain hermit, city wolf, beach bum
Entire spectrum. beauty, filth, genius, failure etc.
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“Based Health” Twitter is making people skitzo & neurotic. scared of everything… light, mold, WiFi, tshirts, water, plastic, lotion, etc.
constant negative cycle hiding from shit you can’t see. can’t think of anything worse for your health than living like that tbh
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6’6 multi division / time ufc champion sitting in back of plane. Good mental note for a lot of the “try hard” younger fools yapping 24/7
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monk mode has 0 benefit for most because it’s hyper stagnation. Repeat same gym food run etc. daily.
Running in circles. Never REALLY moving forward.
Goal is to move forward. Not spin in circles.
Be Hyper aware of this.
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Life isn’t a spread sheet.
fools gotta start having fun with life again. fun with business, friends, training, relationships, clothes, trolling etc. weird phase where every dork is trying to optimize everything
ruined the spirit
have fun with it all again.
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Force yourself. Throw yourself into meetings with guys above your league, spar fools above your league, go out alone, move to places you know nobody etc.
Only way to find your “edge”
Trust me
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99% of male / female relationships are built on consumption.
woofing together, boozing together, watching Netflix together, buy her shit, etc. etc.
turns the dude into a feeble brained amoeba every time.
Take consumption away… there’s 0 “relationship”
Lesson in there
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still working on that little clothing brand
“Sell tshirts the rest of ur life??” 🤓
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Fools annihilate any chance of fate or good fortune happening to them
Working remote, ordering postmates, grocery shopping insta cart, workout home gym, swiping dating apps etc
Any type of fortune the universe was gonna throw you way was thrown down the drain for “optimization”
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can easily judge someone’s creative autism by knowing how long they listen to the same song on repeat .
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Remember cats like Jones are out snorting coke driving drunk banging hookers head butting police cars and still the greatest of all time. Misfit mentality will take you 1000x further than optimization mindset ever will.
High highs low lows.
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Understand, the universe rewards movement & despises stagnation…
why sharks die if stop swimming
why stagnant bodies of water turn toxic, etc.
greatest thing you can do for yourself is keep it moving. Business, life, relationships, locations, etc.
Gas pedal
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Crazy gym shark did 536m in revenue
And only had a net profit of $10 milly.
so bizarre watching these companies focus on revenue growth instead of net profit.
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Homelessness at an all time high
Sex trafficking at an all time high
Drug addiction at an all time high
Hire 80k more irs agents.
they don’t care about you.
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I don’t think fools are appreciative enough of how lucky they are they found this side of Twitter.
Increases chance of success 100 fold
I go through ig comments / posts and it’s like a different species
Completely out to lunch fried brains
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wish I dollar cost averaged my ira more and optimized my life for productivity!!
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fools trap themselves in a stagnant life, stuck on petty past shit, regrets, dead relationships, missed shots, etc
can always circle back, grab what you missed / take what you want
circling back is always on the table. you’re a great white. nobody is stopping it
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Fuck your optimization
Fuck huberman
And fuck your burpees
“BUt ThE AnOmoly”
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Same philosophy applies to business & life in general.
Don’t get lost in the “sauce”
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why is creative thinking enhanced in and around bodies of water? (Swimming, showering, bathtub etc)
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understand you’re never too old / young to start again…
move away, change your mind, redesign or restart your life
all limitations are self imposed
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With all the “rich” people in this country you’d think there’d be passion projects for the greater good of the community on every corner.
Fully built and funded skate parks, elite free gyms for kids, fantasy factories open to kids etc.
But there’s not.
Spirits are smoked
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Only 3 books you need.
Relentless - Tim Grover
Creative Act - Rick Rubin
The Almanack - Naval Ravikant
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The kids that were shoving papers in their backpack into a mushed up ball & doing homework 30 minutes before it was due are the ones making major waves in the real life game.
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where you are right now is exactly where you deserve to be. don't bitch
where you are going is also where you wil deserve to be.
be positive
homage
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still blows my mind places like this have 0 people but the local woofery has lines out the door.
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Elon is a prime example of “gas pedal”
Fool has had dream exits, marriages, divorces, baby mommas, lost a child, countless lawsuits etc. etc.
and still keeps the throttle pinned. building more companies, bigger companies, new gfs, attacking new problems etc.
gas pedal.
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Go to aesthetic places, swim in the water, get kissed by the sun.
And all of a sudden your entire soul feels cleansed
Not enough fools soul cleansing
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Remember as a kid I always had stitches, bruises, scrapes and shit
Can’t remember the last time I’ve seen a kid with a scrape in public.
Are kids being raised more soft or is tech just keeping them from doing real life fun shit???
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Understand 99% of modern life is created to placate the masses with pathetic lives:
Fantasy sports, Disney land, marvel movies, dating apps, etc. all fake
Fuk that
Ride dirtbikes
Join fight gyms
Snowmobile
Drive boats
Shoot guns
Ski
Hunt pigs
Go to jail
Etc.
live 4 real
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fools scared of music now, semen retaining, scared of blue light, scared of a few drinks, scared to miss a couple hours of sleep, scared dopamine, etc.
all in the name of "science" and optimization...
what are we optimizing for here?
certainly not living.
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this is how fools celebrate America…
Scumbags.
Buncha amoeba brains this country has turned into. 0 manner entitled consumers. Sad
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getting emotionally involved in politics has to be one of the biggest net negatives a young fool can make on his way up.
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i respect anybody who's pulled an idea out of their brain and fully brought it to life.
that shit is spiritual
to know it started as a thought & you brought it to fruition is crazy.
shoutout the ones who see it all the way through.
keep creating.
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most fools on here hyper obsess over, girl body counts, health, mold, focus, optimization,etc. just drink booze, fuck some women, train, build something you’re passionate about, try some hobbies that intrigue you
& stfu
you’re all getting neurotic af & weird about everything
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cowards & lazy people love to fall into “everything sucks, the world’s doomed, it’s over bro” mindset.
just an excuse to chill.
put yourself out there everyday
gas pedal.
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