The first coaching program that helps ecom brands at any stage of growth scale profitably with Meta Ads. By @wearetheselect Apply below ⬇️
Newport Beach, CA
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- Followers 1,214
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One of our favorite Meta ads tactics to subconsciously build trust with consumers:
Add black star emojis ★★★★★ to your carousel and DPA ad descriptions. You can also do this for video and static ad descriptions.
So great seeing this work like a charm for the brands that join our program.
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📚CASE STUDY: How Wellness Brand Scaled from $10k to $200K+/Month👇🏻
🧂Noah and Luke scaled Rapha Blends from $10k to $200k+/month in only 5 months with Meta ads (updated for May/June)
Here’s how they did it:
🔥Utilized Facebook ads Advantage+ website and website+shops campaigns
🔥Utilized Niche Specific Interest audiences
🔥Increased Average Order Value by adding bundling and developing new product lines.
🔥Built evergreen automated email marketing and sms marketing infrastructure
🔥Used Us vs Them and brand origin creatives to reach new audiences
🔥Invested in Meta Ads at Scale 📈coaching program and showed up to weekly calls and regularly booked 1:1 calls with @wearetheselect
👉🏻Follow @metaadsatscale for more Facebook ads tips
♻️Share with others who’d find it valuable.
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Static ads with 'SALE SALE SALE' messaging consistently outperform videos.
People don’t want fluff—they’re looking for deals.
Stick to direct, clear messages, especially for BFCM.
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This is great advice! Can also add Testing Different Hooks.
The hook is the first few seconds that either grabs attention or loses your audience. Test different angles to see which resonates best with your audience, whether it's curiosity-driven, emotional, or direct benefit-focused.
Another tip for Facebook Ads: Leverage social proof. Add customer testimonials, user reviews, or stats to make the offer more credible.
With good copy and strategic testing, scaling becomes so much easier.
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3 Things Ecom Brands Should Focus on in December:
> Gifting: Target shoppers buying gifts for others with your FB ads
> Shipping Deadlines: Create urgency for last-minute buys
> Q5 (Dec 26 - Jan 1): People are ready to spend! Drop a promo & offer free shipping.
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We're sharing out the ultimate guide to CRUSH your Facebook ad campaigns with Dynamic Product Ads!
Packed with insights on creative testing & optimization given to us straight from Meta. Want it? 👇
Like, Retweet & Comment 'DPA' and we'll DM the PDF to you! 📥 (Must be following for us to send it)
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During BFCM the most effective FB ads we saw were non-product statics—just clear “25% OFF” messages outperforming everything. Shoppers want simplicity!
👉 Separate video/statics to optimize spend
👉 Test high-engagement audiences, scale what works
Keep it direct, let your offer shine.
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💻 META ADS CREATIVE TESTING 101 📈
These are the static and video formats + elements we always suggest testing.
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Congrats on the massive year @FountainHeadLTD 📈 2025 will be even bigger
2024 was very business focused for me, we launched hair conditioner, moved from our spare bedroom into a warehouse, passed 10K orders, had our first 6 figure month & revamped/rebranded everything.
Left my lab job back in March & haven’t looked back! Looking forward to 2025 🚀
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Only running 1-2 meta ad campaigns? That’s how accounts crash. Diversify with multiple campaigns:
- Spread risk
- Let winners cover bad days
- Protect your account from disaster
Ads are a marathon, not a sprint. Play smart, stay profitable.
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Launching your BFCM Facebook ads at 9 AM? You're forcing the algorithm to rush through the day.
Launch ads at midnight, give your ads a full day to find its groove, and eliminate that midday stress on your budget.
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Show your audience the real side of your brand with Facebook Ads!
Packing order ads or warehouse ads are HUGE for trust-building. Take a selfie-style video of your team, products, and the hustle—let ppl see the life of your brand behind the scenes.
People support authenticity.
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Another amazing month of growth in the books 📈
November will be our best month of the year—look out for 10+ new case studies!
DM or comment “META” to learn more about the best Facebook ads ecom coaching program in the world.
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Before joining our Meta ads program, this brand was in the $10K/month range—now they’re consistently doing over six figures a month and growing exponentially 📈
Full interview dropping later today!
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Middle-of-funnel audiences are tough most of the year. But during BFCM, they turn HOT!
Use Facebook Ads to re-engage and convert your lukewarm leads fast.
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Don't get attached to any ad creative! 🚫
It doesn’t matter if it took you hours to film or design—the audience is always right.
The faster you take emotions out of the process and focus on testing, the faster you'll succeed.
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Been gatekeeping this for to long..
We're sharing out Meta's Official H2 2024 New Product Updates PDF
All you have to do is—
Like, Retweet & Comment 'Send' & I’ll DM it to you (Must be following, or I can't send it)
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Launch your Black Friday ads today vs tomorrow.
Early testing means early wins. Cut the bad ads, double down on the winners, and by Black Friday, you'll have an optimized ad machine ready to crush it.
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Congrats to @Spenceduckman, one of our founding members, on hitting his first $100k month with half of December still left to go.
I remember exactly where I was was standing when every single person laughed at me, I remember people asking “you’re gonna do dabbling Duck full time?”, I remember “dabbling Dick head”. WHOS LAUGHING NOW? Shove it down their throats so hard they fucking choke
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Explosive Growth Isn't Just About Ads... It's About the WHOLE Package.
Before we even think about launching campaigns for our coaching clients, we dive deep into their:
- Email flows
- Website UX
- SMS strategy 📷
Why?
Because if those aren't dialed in, ads can only do so much. That's where we come in.
We don't just tell you what to do, we roll up our sleeves and show you.
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BFCM Pop-Up Strategy!
Starting November 1st, change your pop-up to:
"Sign up for early BFCM access + X% off your order!"
Why this works like magic:
- Skyrocket sign-ups: Proven to boost your email list like crazy.
- Crystal clear offer: No confusion, just irresistible value.
- Keep it consistent: Make sure your BFCM messaging is on point everywhere.
Pro Tip: Don't forget to update your pop-up before AND during BFCM to keep the momentum going. 🔥
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Exactly our vibe. The goal: 100 brands at $10M+ by Dec 2025. We only bring in brands that are focused, value-driven, and ready to compete.
Whether it’s a killer USP or a strong mission—if you're in, you're here to perform. Everyone’s got to bring their A-game. We win as a team.
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Before joining Meta Ads at Scale, this brand was making soap in their kitchen. Now they’re producing hundreds of pounds daily from a 2,000 sq ft warehouse.
Last month: $120K in sales. This month: On track for $200K. 🚀
Full interview drops tomorrow. Stay locked.
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And a MASSIVE congratulations to this Education brand for smashing BFCM a second year in a row, hitting $130K on Black Friday alone!
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How Riley & Nick of @NoRivals_Brand Scaled Their Headwear Brand to $200k/month with Facebook Ads | Meta Ads Case Study
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Retargeting haters are wrong.
Meta Ads can turn strangers → buyers ALL in one platform.
Stop leaving money on the table. Control your budget, frequency, and CRUSH sales.
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Manifest your ecom success with forecasting!
Visualize your monthly goals.
Use a forecast to map out actions to crush your Facebook Ads + sales goals.
Manifestation is real, but action makes it happen.
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Sampling drives growth. Repeats build empires.
Use Meta ads for low-commitment offers
- low-cost bundles for skincare, supplements, food.
- Collect zero-party data to personalize future offers.
Repeat Purchases
- Focus on LTV, with seamless post-purchase experiences.
- Use targeted email and SMS follow-ups.
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The biggest one we see is still stopping creative testing after finding a winning ad.
Winning creatives don’t stay on top forever. Consumer behavior, seasonality, and platform changes all impact ad performance. Brands that keep testing and iterating always end up on top.
Stay proactive—test new hooks, visuals, and offers every week.
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Nothing like that first Shopify order notification
We take on brands of any size, even pre-launch, into our program
That's how confident we are in our system
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Running Facebook Ads and all the metrics are looking fire... but no sales? 🤔
Here's what to do when CPCs & ATCs are amazing but orders are missing. 👇
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Hey Alo, recommend:
1. Start by writing copy that introduces your brand - mission, vision, and values matter when no one knows you - yet!
2. Stick to one creative type initially: either video or static image. Master it before adding more.
3. Run only purchase conversion campaigns, and avoid running more than two campaigns to start.
- We recommend starting with an advantage+ broad campaign, and a manual interest campaign. *Ignore traffic, engagement, or awareness campaigns.*
4. Critical: Ensure your website is collecting Email and SMS w/ via popup with offer. *Highly recommend using Klaviyo, free to start, easy to use, and powerful!*
5. Make sure website and landing page has reviews, and a clear add-to-cart button to convert traffic.
Let us know how it goes!
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Scaling facebook ads isn't about blindly doubling your budget. It's about strategy & making every $ count!
Scale up when performance is 🔥
Results drop? Pause, refresh creatives.
Profitable again? Ramp it up!
Active management = 📈 baseline revenue.
Make Meta earn the spend!
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Don't miss out on those SMS sales during BFCM!
1️⃣ Warm up your list: Start sending review texts or brand updates NOW.
2️⃣ Build hype: Tease upcoming drops and deals.
3️⃣ BFCM Blitz: Send at least one SMS per day during the sale.
4️⃣ Keep it simple: Reword your offer for maximum impact.
Don't be afraid of a few unsubscribes. SMS is a POWERFUL tool for driving BFCM traffic and boosting sales. 🤑
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How to implement Direct Response Facebook Ads:
1. Clone your prod pg (ex Prod 1 → Prod 1B). Put 1B on sale exclusively in ads.
2. Use a unique URL only accessible via the ad.
3. The algorithm finds deal-hunters, boosting traffic + conversions.
Easy lever to pull for instant results!
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Massive respect to this Natural Wellness brand for working hard to smash their Black Friday forecast with a $52K day! 🚀
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Don’t overcomplicate whitelisting for Facebook Ads
✅ Take your best-performing brand ads
✅ Duplicate them under your founder’s handle
✅ Change the caption to add a founder’s voice
Low effort, high impact. Validate what works, then go exclusive whitelisting content later.
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Don’t sleep on SMS lists!
Targeting SMS-only, non-purchasers with Meta Ads is key. These people signed up because they want to buy, they just need the right ad.
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Features don’t sell—transformations do.
• Paint the before and after.
• Show the problem your product solves.
• Make the audience see themselves in the outcome.
Ads that sell a journey, not just a product, are the ones that win.
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30-day website visitors = hot leads 🔥
For BFCM retargeting, create multiple time frame audiences (30, 60, 90, 180 days).
Shorter time frames usually bring in higher-intent shoppers, but testing a mix gives you options!
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We're with you Lucas - it’s wild that some ecom stores still skip reviews.
Social proof isn’t optional anymore; it’s a conversion booster. Even better, use reviews in:
✅ Ads for credibility.
✅ Landing pages for trust.
✅ Email flows to close the sale.
If you’re not leveraging them, you’re leaving $$$ on the table.
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Want Fall sales like Starbucks? ☕️🤫 Seasonal marketing is your secret weapon!
Position your brand for the season 🍂🍁
Use those festive keywords
Keep it authentic to YOU
Done right, it's powerful. Watch those sales soar!
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Brand origin videos are game-changers, and here’s why:
👉 Real Results: I've seen it firsthand with my clients – skyrocketing metrics across the board!
👉 Storytelling is King: Connect with your audience on a deeper level, build trust, and inspire loyalty.
👉 Authenticity Wins: Ditch the polished corporate vibe. Let your founder shine through for genuine impact.
Pro Tip: Tap into YOUR brand's unique origin. It very well could be the key to unlocking incredible success 🚀
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Facebook Ads Tip for BFCM: Combine high-intent audiences like add-to-cart + checkout abandoners into one ad set.
Then target people who viewed a specific product/collection but didn’t buy yet.
Show that exact product on sale! 🔥📈
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If you’re building a brand, showing up as the founder is your biggest growth hack. People don’t just buy products, they buy from people they connect with.
Here’s how to win:
⭐️Founder Content = Trust – Show your journey, why you started, and who you are
📸Behind The Scenes = Engagement – Film product development, packaging, photo shoots, or daily operations
⭐️Consumers Want Unique Brands – People love supporting founders, not faceless corporations
💡Pro Tip: Just document what you're already doing. Turn your brand into a story people want to follow.
Share ♻️ and follow @metaadsatscale for more Meta ads strategies!
Comment ‘META’ to learn more about our 1-on-1 Meta Ads at Scale coaching program.
#meta #meataads #metaadscampaign #facebookadscampaigns #ecommercetipsm #EcommerceSuccess #growthhacks #foundercontent #BehindTheScenes
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Perfectionism kills momentum. In ecom, every mistake is a data point—each test, failure, and tweak gets you closer to scaling success.
Fail fast, learn faster, grow the fastest.
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Definitely an overlooked aspect of running ads across platforms. Each platform has a unique audience, and what works on Facebook might flop on YouTube if you're not tailoring the creative.
For example, Facebook ads rely on immediate visuals and quick calls-to-action to stop the scroll, while YouTube’s audience might need longer, more engaging storytelling.
The key takeaway?
Always adapt your creatives to fit the platform's user behavior. Test, optimize, and speak to your audience where they are
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After retargeting, it’s time to scale your Founder Whitelisted Facebook Ads for prospecting!
Duplicate your top-performing campaigns and make a whitelisting-only version—don't mix with brand ads. Test DPA’s too; they crush for prospecting & retargeting.
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January = low CPMs on Facebook Ads. Here's how to capitalize:
Retargeting: Your past customers = easy wins. Hit them with retention ads.
Always-On Promos: Exclusive deals available only through specific ads = gold for bargain hunters.
Test new campaigns, creatives, and angles to build a fresh customer base.
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2017 Facebook Ads were a golden era: cheap traffic, less competition, and simpler setups.
Today? It’s a battle of data-driven creatives, resilient offers, and navigating tighter privacy rules.
Those who thrive now aren't just media buyers—they're marketers who understand full-funnel strategy.
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The key to consistent results with Facebook ads is simplifying and being intentional with every step.
Mastering your customer insights and letting the data speak over time should always trump knee-jerk adjustments.
Big strategic moves, backed by strong understanding of customer needs, are what drive lasting improvements.
If you're not letting campaigns run long enough, you're missing out on the insights that actually fuel success!
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Ecom brands, build your audience on X.
Share value, educate, and become the authority in your niche.
Add Facebook ads to the mix, and it’s game over.
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Max out your BFCM revenue with this simple flow update:
1️⃣ Duplicate your flows and sprinkle in those BFCM offer banners.
2️⃣ Keep 'em running during the sale - don't hit pause!
3️⃣ Stay evergreen with your emails, but add BFCM deals to the mix.
No BFCM deals in your flows = missed sales opportunities. 💸
Get your flows prepped and watch your revenue skyrocket! 🚀
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It’s gifting season, shift your ad messaging!
1. Self-gifting: Speak to shoppers treating themselves.
2. Family & friends: Highlight giftability.
3. Position your products as impactful—people buy emotions, not just items.
The algorithm loves this in December.
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Facebook Ads + Dynamic Product Ads = Smarter targeting, better results. 🚀 Start small, scale big.
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Hard truth: Winning ads aren't guaranteed.
Even great creatives need the right audience.🎯
Keys to success:
-> Systematize testing: Set weekly goals.
-> Stay consistent: Execute, analyze.
-> Detach from outcomes: Play the long game.
Most quit too soon. Be different! 🚀
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Scaling fast? Try the double-up scaling method:
- Double budgets when things are working.
- Accept the risk—it’s NOT a safe strategy.
- Pull back FAST if it flops.
High-risk, high-reward, but it’s how many brands scale quickly.
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Scale Meta Ads SAFELY with the 25% Strategy 🚀
Winning campaign? ↑ budget by 25%.
$100/day spend? Make it $125.
Great if you want a strategy that requires less active management.
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Everyone hates on Meta Ads Interest audiences, but we love 'em!
If you run a high-end brand or sell luxury goods, here's a 'Luxury Lifestyle' audience you can use.
Pasted below so you can copy right into ads manager - make sure to bookmark
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Start talking about New Years in your Facebook ads as soon as your Christmas shipping deadlines have passed.
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The secret to viral Meta ads? It's all in the HOOK.
With statics that means headlines + backgrounds. Think ‘secret sale’ or ‘exclusive invite’—simple but POWERFUL.
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Your social engagers can be a massive audience!
Whether it’s 30, 60, or 365 days, run Facebook Ads to past engagers and scale if it hits. If the 30-day list is small, expand it for bigger results.
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The Facebook Ads Library is an untapped goldmine for finding winning products.
The key is looking at both the evergreen and recently launched ads to spot opportunities early.
Also, keep an eye on what’s been running the longest—if it’s still up, it’s converting.
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Absolutely true!
All it takes is one product that finds its market fit, resonates deeply with target audience, and solves a real problem effectively.
The magic happens when this product generates revenue, plus builds brand loyalty and gets people talking.
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Don't forget to retarget your middle-of-funnel audiences during Black Friday.
Use your facebook ads to re-engage these potential buyers and push them down the funnel to convert!
BFCM is your chance to turn 'maybe' into 'YES.' Let’s make it happen!
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NEVER stop testing is the ultimate mantra for fb ads success.
The market changes, your audience's mindset changes, and ad fatigue is real. The moment you think you’ve found the winning formula, it starts losing steam.
Continuous testing isn’t just about optimization; it's about survival.
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📚CASE STUDY: HOW TO SCALE TO SIX FIGURES PER MONTH ⬇️
Matthew and his wife scaled @healthysolsoap from $50K/month to $200K/month in three short months with Meta ads.
Here’s how they did it:
🧼 Utilized Facebook ads Advantage+ and interest campaigns to website and website+shops
🧼 Increased Average Order Value by implementing bundling and upsell strategies
🧼 Built out a strong email marketing and SMS marketing infrastructure
🧼 Focused on brand origin storytelling and health-conscious creatives to reach new audiences
🧼 Invested in Meta Ads at Scale 📈 coaching program, and showed up to weekly calls and regularly booked 1:1 calls with @wearetheselect
Watch the full testimonial on Youtube - linked below in comments 👇
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📚Case Study: $10K to Six Figures ⬇️
Riley and Nick, founders of @NoRivals_Brand, scaled from $10K a month to over six figures consistently with Meta Ads within their first 3 months in the program.
Here’s how they did it:
🧢 Maximized Facebook ads advantage+ and interest campaigns for optimal targeting.
🧢 Collaborated on ad creative and demographic targeting for their collegiate headwear brand.
🧢 Increased conversion rates by tapping into highly relevant audiences and refining creative strategy.
🧢 Built a solid email and SMS marketing infrastructure to support their sales funnel.
🧢 Creative diversification: tested and optimized multiple creatives for ads, including targeting for different schools and launches.
🧢 Joined Meta Ads at Scale 🚀 coaching program and booked regular 1:1 strategy calls with @Mason for ongoing guidance and support.
Watch the Youtube video linked below 👇
📲DM to learn more about the coaching program!
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Totally agree! Static ads are a cost-effective way to test offers and creatives quickly, especially when you're on a budget. It’s all about finding that winning angle first.
Once you've nailed the right messaging or offer, then scaling with video ads can really accelerate your results.
The beauty of Meta's ad platform is that you can start small, refine your approach with statics, and then double down with engaging video content when you’re ready to scale. Solid advice!
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Try reducing your cost caps by the margin Meta is overspending, so it lands more in line with your target.
Also, consider pausing high spend, low return assets and doubling down on the most profitable segments.
Keep testing, but perhaps start incorporating more precision around what's working to claw back some profit margin.
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New brands running Meta Ads
Don't follow strategies of the talking heads who are spending big brand budgets
cost cap, min roas, bid caps, 7D click etc—shouldn't be used unless you're spending multi-6 figures/mo
7 day click/1 day view, highest volume bidding is all you need
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Focus on forecasting Q1 to scale your facebook ads profitably!
Set goals for Jan thru March to stay accountable.
Without goals, you’re flying blind. Start 2025 strong.
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Retarget your most valuable audience: your customers! 🎯
Use Facebook Ads' Dynamic Product Ads to re-engage your email list and get them buying again. Boost your bottom line with repeat sales through smart retargeting!
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Don't sleep on BFCM prep! Start planning NOW.
🎯 Your game plan:
- Map out your strategy early
- Get your ads, retention, and website ready
- Think long-term for maximum impact
The more you hustle now, the bigger your BFCM wins will be. 🏆
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Recycling leads from three months ago is such a missed opportunity for many.
One extra tip: leverage segmentation in your cold email follow-ups—personalize the messaging based on where the lead dropped off. If you already have their email engagement data, craft a unique message that speaks directly to their previous touchpoint with your brand.
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Too many brands overcomplicate their Facebook ads strategy, thinking more tweaks and constant adjustments will fix underperformance.
But it’s the opposite — simplicity and clarity win.
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A 497-lead count with $30k in contracts off just $2,345 spent is a masterclass in funnel optimization.
The key takeaway? The funnel isn't complicated:
Facebook Ad → 2. Lead Magnet → 3. Newsletter Opt-in → 4. Book a Call.
It's not just about the structure. What makes this work is a strong value proposition at each step and nurturing via the newsletter.
Anyone running lead generation campaigns should dissect this process!
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Testimonials = Trust Amplifiers
In ecom, your best sales asset is often real words from real customers.
We always see stellar conversions when clients use review statics as fb ads on bottom of funnel audiences.
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Timing is everything, especially with welcome emails.
Sending it a day late means you've already missed the peak engagement window.
Immediate follow-up is key to setting the tone and keeping that momentum alive.
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Unpopular but true! Sometimes the best optimization is no optimization.
Knee-jerk reactions to short-term dips in facebook ads performance can wreck a solid strategy. Let the data breathe before you tinker.
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If your Instagram Stories aren’t getting views, you’re posting too much. The algorithm ranks stories based on engagement, not just frequency.
Here’s how to get yours seen first:
📉Less is more—post 1 to 2 high-value stories per day
🛑Make people stop & read—use text-heavy slides or Twitter-style quotes
⏳The longer they stay on your story, the more Meta pushes your content
🎯More views = better ad targeting & cheaper CPMs
Build engagement first, then increase posting frequency once you’re ranking high.
Share ♻️ and follow @metaadsatscale for more Meta ads strategies!
Comment ‘META’ to learn more about our 1-on-1 Meta Ads at Scale coaching program.
#metaads #facebookads #ecom #ecommercetips #growthhacks #paidads #ROASDriven #MetaAdsAtScale
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“It’s exploded the past three, four months, about the same time that we started working together and that’s no coincidence”
Full interview dropping Thursday!
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Congratulations on hitting shelves nationwide 📈
🚨Sprouts didn’t even give us a call to let us know we’ve arrived on the shelves🚨
$1 less than what we sell it for, get it immediately without paying for shipping at your local Sprouts store.
Nationwide, most stores will be in stock soon if they haven’t been. Slight delay in Colorado regional stores.
MAHA
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Congrats to our Natural Anti-Aging Skincare client! Had their first $5K day on Black Friday, a $40K month, and a successful new product launch 📈
Proof that having a great product, hard work, and the right strategy delivers major growth.
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Kaustubh nailed it. Facebook ads = a system. Your offer drives everything. Make it irresistible!
Highlight ROI: “Save 30 mins daily” > “Just $20.”
Match ad angles with objections: “Too expensive?” ➡️ “It pays for itself in 2 weeks.”
When your offer clicks, your funnel flows, and your competition doesn’t stand a chance.
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Spot on—data is everything in ecom
If you’re not tracking analytics, you’re flying blind. Conversion rate is the pulse of growth—optimize it, and everything scales faster.
What’s the #1 metric you prioritize alongside CR?
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Oof, that's brutal. Great PSA to always double-check those lead forms!
The devil's in the details, especially with Meta ads.
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Big revenue numbers look great online, but there's a ton of work behind them.
Truth? It often means testing 50-100 ads to hit a winner.
👉 Takeaways:
- Stay detached.
- Stick to a system.
It's a numbers game—keep testing to find the winners. 🔥
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Big year incoming 📈
Biggest month yet, perfect leading up to @_Regenaissance roadtrip touring farms and ranches for the rest of the year.
More apparel in the works but a lot more media too, can’t wait to share!
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The "Secret Sauce" to unforgettable brands is authenticity.
People crave connection. They want to feel like they're buying from a passionate person. So forget the buzzwords. Being real is what makes people fall in love with your brand.
Build those relationships. Make your customers feel special, like they're part of something bigger. That's how you create loyalty that lasts. 🤝
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Absolutely, FB ads are about reaching intent.
A smartly timed ad can convert because it meets people when they’re ready to act.
Always pays to focus on the right audience, with retargeting and sharp creatives, and watch your cost per sign-up shrink while results grow
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Huge round of applause for this Aftermarket Auto Parts brand for crushing Black Friday and hitting their first 10k day, all within 2.5 months of being in the program!
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If you're only running Advantage+ or broad campaigns, you’re playing it safe. You're also not maximizing your Meta ad potential.
👉 Try different campaign types to give the algorithm new jump-off points to find high-value buyers.
👉 Use Value Optimization: Target big spenders, not just conversions.
Test smarter. Scale bigger.
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