Lots of action on Twitter recently. Our CEO wanted to pop in and talk about a few points below:
1. We’re here to compete and help merchants win. While the past year has tested us, it’s also sharpened our focus. Our market is screaming for quality email + SMS alternatives that don’t break the bank, and we aren’t going to stop chasing excellence because Jimmy departed. We’ll continue to root for him and the other Sendlane alumni – they are great people, and will only help the broader community.
Now let’s talk about Sendlane’s journey these past 18 months:
2. Early adopters of Sendlane like @greg_dalby (formerly at Milk Bar) traded feature depth for better value & support. Our team worked tirelessly to get them the results they needed—bespoke but effective. These early wins gave us confidence.
3. When Klaviyo raised prices, and brands were frustrated with support, we leaned in. We invested big in events, pods, and paid influencers helped tell our story. Demand skyrocketed faster than we were ready to handle.
4. We made mistakes as we scaled, and learned from them. That’s how you grow. We’ve been relatively quiet the last few months as we’ve prioritized R&D spend and refactored our onboarding, pushing success rates to over 95%. Working towards 100%.
5.
@yojimmykim spent 7+ tireless years building Sendlane to reach point A. He’s a fearless entrepreneur, (something I’ve always admired about him) and he saw a great opportunity to work alongside
@ecomchasedimond and level up the broader email marketing / eComm community, agnostic to any provider. Again, we are rooting for him! I’m focused on taking Sendlane to point B and beyond with the rest of our team.
6. BFCM wasn’t our best showing, and we’re not normalizing that by saying “others had issues.” We exist to show up big for our customers in big moments. We’ve fixed the problems and will be ready to crush next year.
7. We got pulled into the trap of trying to be at parity with Klaviyo. That wasn’t the right path for us. After countless conversations with customers and agencies, we have clarity on where we can improve and where we can stand out, and I’m excited to update on that throughout 2025.
8. When you have a massive market looking for alternatives, you encounter substantial variety in your funnel. That came with its own learnings. We do a far better job today on advising where we can be great for merchants. And when you hear someone say good things about Sendlane, that is earned trust. We don’t do paid support anymore.
9. We are going to keep showing up for this market and push the boundaries to benefit merchants. Markets thrive on competition. It’s in your best interest to have great choices. We’re here to be one of those.
DM me anytime, always happy to chat.
Shawn (@SendlaneCEO )