It's about damn time.

For those of you who have no clue who I am but keep seeing my name pop up... don't worry, you're not alone. I've been in marketing for 6 years and have worked with companies such as: Disney, SUPRA Footwear, K-Swiss Global Brands, Brixton, Modelo, Safariland and so many more. Scaling our portfolio of work 180% YoY etc. I grew up in the age of "no budgets" and a scrappy mentality. Launching brand campaigns off of strategic collaborations, organic/influencer takeovers and psychotic onsite activations. Selling out e-comm collections within minutes without $1 in digital ad spend and rubbing elbows with the biggest executives in the business at 23. My ego was high and my bank account low. Then something changed my life. An incredible woman by the name of Luiza took me under her wing and taught me about paid social. Holy shit did that rock my world because my obsessive nature kicked into gear. Within a year I was blessed with the Director of Paid Social position (I'm really fucking obsessive), just to be smacked again with iOS14.5. We lost people, clients and most of all, morale. We had to pivot, so again, the solution obsession kicked in. I was speaking at events (AdWorld/Affiliate World/@GeekEx_Edu ) and testing out loud. Showing people what we did, wins and losses. A/B testing Android vs. Apple devices, creating frameworks that enticed recurring traffic to reduce CPA & increase LTV during an unstable time. I honestly just wanted to share and learn more. Nobody was sharing how they were pivoting - they either wanted to sell courses or explain what iOS14.5 was. No solutions. So, naturally, I slid in.. hard. As we were testing strategies, we were also testing first party data/attribution platforms. This is where things got interesting - I didn't see anything on the market tailored towards media buyers. The platforms were clunky, UI/UX wasn't great and a lot of things just didn't make sense for my team to succeed. That lead to -> fuck it, I want to build it the way I know will result in value and impact. After beta testing for 8 months, we rebuilt our portfolio of business with bigger brands. Our positioning changed to partner vs. media buyer with our clients and it was officially time for me to phase out and be the CEO of AdBeacon full time to further out this dream. Along this journey I met some incredible people. @smaxor @jordanrmenard @laurentickner @iamshackelford @_zoekahn_ @ImChaseMohseni (so many more) People who align with the mentality that giving more than receiving is the key. Genuine relationships and value exceed that of hype and empty vanity. I'm beyond blessed to call these people my friends. But above all, I'm even more blessed to be in a community that craves creativity, resourcefulness and supports other's wins. If you want to send me screenshots of success - that's cool, I could show you mine too. But if you want to talk about the crazy creative back end shit you did to get there, say less, I'm there.

So uh, got married yesterday ❤️‍🔥

I’m disappointed. @triplewhale I just received a video of one of your reps completely ripping apart our website and claiming that we're lying to an existing client. No basis, just flagrant need for a sale. This isn't what I stand for - because in the end we're all on the same team. Make this right. You know where to find me.

If y'all create one more damn acronym in DTC, I'm going to lose it. Here are the ones I have listed just to show you how absurd we all are - which did I miss? CAC nCAC CPC CTA CPA nCPA ROAS UGC LTV USP 7DC1V ASC PMAX TTS AMZ BFCM RPU ARPU TOF MOF BOF UI UX PDP LP AOV MER MRR ARR GMV ICP CTR CRO B2C B2B CVR CPM CPG CRM DTC POS SKU FAQ ERP 3PL EBIDTA Q5 TACoS Is someone going to create a DTC dictionary? If so, because of this post, I'm getting a cut

Yes. This happened. Yes. I’ve been buzzing to announce

I’m stepping away from @ad_beacon Felt wrong to just type out why - here's me

Me waiting for media buyers to stop arguing about Cost Caps, CPMs and CPCs

I've been quieter than usual, mainly because my grandmother was placed on hospice and peacefully passed this Saturday. It felt inauthentic to tweet about scaling, when all that really matters is spending time with the ones you love and reflecting on those who really shaped you. Here's a gentle reminder that what you do isn't as important as who you do it for. Here's my beautiful grandmother. She passed at 96 years of age... what a badass

👀 @DadGangCo 👀

We can talk about it on Monday ❤️‍🔥@jordanhaswings

Your ex texts you, what do you reply with? Marketing language only. I’ll go first. You’re at a 100% bounce rate my guy.

Olive Garden DTC decadence the week before BFCM? Sure, why not. ❤️‍🔥 Thank you @herrmanndigital x @richiemashiko x @Nextdoor for a tour of Italy. Honestly, this was so fun and what an insane turn out. I love this community

Marriage license locked and loaded ❤️‍🔥

It's happening guys 😭😭!! We've signed on more agencies in the last month than we did in 6 months. ❤️‍🔥 It's safe to say we built @ad_beacon for media buying teams and all we needed was a chance. There's something so fulfilling about a David and Goliath story. We're the new kids, in regard to attribution platforms, but we've gained so much attention from our approach. We had this insane idea to build a platform for media buyers, by media buyers. No brainer, right? The biggest hurdle was getting people to sign up for a demo to even see why we're different when more established players are running at full speed. After a multitude of you began talking about us, using us and retweeting us, demos flooded in and sign ups sky rocketed. For the chance, I'm so grateful and thankful to all of you. When you know something is right, to your core, tackling what most thought was impossible seems to get even more exciting when people start to see it too. For those of you who dare to get on a 30 min demo with me - I'm offering agencies a 90 day money back guarantee and a structure no one else is offering. I'm so confident in what we've built.

Not today Meta, not today

When I become a mom, I’ve decided that I’m still wearing @DadGangCo hats

Man, affiliates are fun. Thank you for having me @affiliatesummit

The only time I’m driving down to Hollywood on a Thursday night is if it’s for a Retox Retreat founders & operators dinner/house party with @chewonthisdtc @obviceo @ashvinmelwani @rabahrahil @fermat_app @calebulf @yojimmykim @Sendlane @cadepru @_zoekahn_ @Retentiondotcom And so many many more

Taking a risk. Did it with my career multiple times and will never stop. I’d rather jump than be scared on solid group

Imagine a world where people who are winning aren’t afraid to help others win. #blueribbon @ezrafirestone your team killed this - thank you for the honor 🙏🏽 @RyeMcKenzie @rabahrahil @iamshackelford @AaronJNosbisch @DylanAnder

HEAR ME OUT HEAR ME OUT DTC book club

Casually

Attends first Geekout - has more real conversations with people in 2 days than you’ve had in months. @EduGeekout

6 years ago I lost everything in a bar shooting that took 12 lives. I was broke, left my then life partner, walked away from a thriving career in marketing and moved back in with my mom. What's crazy about this story is that the decision to keep going didn't feel like a decision at all - it was survival. But I'm grateful for the mind numbing trauma that created a husk for the bad times and gave tremendous value to the good times. Fast forward, this week, @ad_beacon launched an optimization attribution model I conceptualized. Never did I think I'd be in the business of attribution, SaaS or media buying - let alone creating an optimization model for businesses to grow profitably. But here we are, happier than ever, eyes wide open, heart full. When you lose what feels like everything, you begin to reevaluate who you are and the person you want to become. I wanted to invest in people, great concepts and to take every opportunity at full speed. Win or lose - personal or in business. So when the opportunity of AdBeacon came, we took it. What do you have to lose when you've lost it "all" and survived? That's why my leadership style and approach isn't crippled by losing, but rather laser focused on what makes sense. Building a great product that I would lead my teams to use for maximum reward. It was a simple question and statement of: Attribution platforms shouldn't just be for reporting, what if we created an attribution model that made sense for optimization? That is easy to comprehend and had proof? What if we built it for the teams executing campaigns rather than the C-suite paying the bills? What if we just took the opportunity. Well, we launched the Lighthouse Attribution Model today. The fun begins where we put gasoline on proof of concept to the masses. This moment means more to me than a model, a platform or a post, this is a step back of deep gratitude and a symbol of what can happen if you just keep moving. I, we , wouldn't be here if I had just shut down. But here we are. It's a really good day

AdBeacon has a new website. Let the games begin 👇 ❤️‍🔥 AdBeacon.com ❤️‍🔥 With limited budget, and a big dream, we made a trivial decision. Do we put our focus and resources ($$) into the platform? Or do we make a website sexy enough to get people to book a demo. What do people actually care about? Both are important, but which one has the greatest LTV? One can convert a demo, the other can convert a customer for a lifetime. It was a no brainer, build the best platform possible. How many times have you gotten bamboozled from a website just to see a lack luster product? We are not that. We refused to be that. We figured out early on that word of mouth and curiosity was what drove people to click the demo button. So for over a year, all demos either came from interactions with myself, through a friend of a friend, speaking events, relationships, live demos with a laptop at a restaurant, and whoever let me ramble about attribution etc. People would book a demo with no expectations, and we'd watched their eyes grow with excitement at how strong the platform is - in total surprise. That shit was addicting. "Woah, you've built something incredible here." "Dude, give yourselves a pat on the back, wow" "You really thought about the media buyers in this. It's so clear" The original website was loaded with detailed features just to get our bases covered. It helped us in the first phase of AdBeacon and it did its job. We say goodbye to it with deep gratitude. It helped us in the first phase of AdBeacon. 🥹❤️‍🔥 Hundreds of clients later, we're ready for AdBeacon 2.0 So go check out the website, roam around. This is a fulfilling moment for us, and we want your to be a part of it. *Sign up for our newsletter & get $100 off your first month (plus an ebook our tactical ways to scale)

When it’s a Carte Blanche kind of conference ❤️‍🔥 @Adam_Wilbanks @AaronOrendorff @iamshackelford

What gives you the DTC ick? I'll go first. wE gUAreNtEE a 4 rOAs nO mATtEr wHAt 🙃

Half the battle is just asking. Closed mouths never get fed

I'm about to break the internet. Calling all lead gen companies, I'm hiring FAST. I'm looking for: Prospecting paid media agencies Performance based models No crazy set up fee *your team generates qualified leads aka demos, our team handles the rest I'm hiring multiple companies/consultants and we're doing a full on bake off. Shoot me a DM with the message "you up?" and I'll get you in contact with our team.

Really proud of you guys 😭 got them cans tucked in & comfy❤️‍🔥@AaronJNosbisch @iamshackelford @drinkbrez

I miss the old Meta/Facebook ads ToFu/MoFu/BoFu naming structures Sneak campaigns Rules when they worked Account shut downs during BFCM No CAPI No ASC No Ai Enhancements Just pixel misfires & 5X ROAS dreams I miss the lie hahaha jk but really list it out because @ashvinmelwani got me going

1 year anniversary on Twitter/X this month 🥹 thanks for making this journey so fun

There’s nothing like coming home from @Sendlane Commerce Roundtable & seeing this beauuuuty at my door 😍 This merch is honestly so ❤️‍🔥 claps to the @fermatcommerce team & their nod to @mikebeckhamsm x @simplemodernco as well. I love a full circle support story. @rabahrahil once again, you’ve outdone yourself. Thank you for the love. I’m officially a Fermat stannn

What're your paid media red flags? Traffic campaigns

I took today off to take photos with my future husband ❤️‍🔥

Teaching the youth of America about funnels, iOS14.5 and how @fermatcommerce x @ad_beacon are investing in your financial future. These kiddos get 10% off their first year with Fermat if they mention AdBeacon. You can too 😘 You might even look as sick as me with all this FRMT swag. Also, this buttery duffle was meant to distribute butterfingers Thanks for the amazing gear @AlexaKilroy @rabahrahil @rishabhmjain yall killed this

Meta accounts are getting disabled left and right. Hacked, locked out and without the ability to appeal. Who else?

It took 28 years to meet my siblings. 6 years of knowing who they were & where they lived before I decided to reach out. They had no idea I existed. January of 2022 I sent a message to my sister on Facebook completely changing our lives forever. If I hadn’t taken that leap, I wouldn’t be here today celebrating the 1 year anniversary of my brother & sister in law’s marriage. I wouldn’t have this photo or the incredible relationship & memories that we’re building. I have 3 beautiful sisters & a brother. We all have the same screwed up sense of humor, insane drive, unwavering ambition and pure hearts for those we love. We would’ve been best friends regardless of blood. This was the best decision I ever made in my life & it truly scared the shit out of me. Just a reminder to be open, & to do things that make you uncomfortable because the reward could be indescribable.

It’s official, my dedicated Facebook Marketing Pro beat my mom on top voicemails sent in a day

Tbh, AdBeacon was my selfish need for a solution. Every feature, integration, UI & UX was designed to what I believed media buyers actually wanted & needed. & after every demo, I get a congratulations from incredible media buyers. You have no idea how good that feels

Testing this hook. Last time I did it, hit 500k+ views.

I think we broke Olive Garden

Gotta show @ImChaseMohseni x @calebulf how the Asians do it #jitlada

I think it's fair to hear who we are from the source. I don't have to attack another business to show you the value of mine. Those who switch over from any other platform to @ad_beacon will receive a locked flat rate ($150) for 90 days regardless of monthly rev. I'll walk you through myself, then you make your own judgement.

Just going to put this here

Bigger and better ❤️‍🔥 hiiiii @Sendlane Commerce Roundtable SD

What's the most ridiculous thing a client has done/said? Mine? "We fully expect 300% growth YoY with the same ad spend" kayyyyyyyyy

Day 2 in the books. 👏🏽❤️‍🔥 impressed @sendlane Commerce Roundtable @Melanie_Balke @natelagos @jordantwestecom @LiamVeregin @andrewjfaris @ChrisLangCreate @HansHarrisMKTG @greg_dalby @MacCoyMerkley

“I follow you on Twitter” just hits different irl

This is my official rally call ❤️‍🔥🥳- who's coming and are we ready?? Honored to be a part of @Sendlane Commerce Roundtable! Can't wait to see you all Grab your ticket now and meet these people irl: @_zoekahn_ @justjessssss @yojimmykim @seanfrank @JasonPanzer @iamshackelford @ecomchasedimond @karlymcfarly @obviceo @CTtheDisrupter @greg_dalby @AaronSpivak2 @theisaacmed @ecommcowboy @chaseclymer @Bbruhis @thedrewbucks @jj_workman @ZachRego @mikebeckhamsm & so many more

I’ve met a lot of smart people, I haven’t met alot of consistent people

This lineup 🤤❤️‍🔥 what a crazy wealth of knowledge here Lock down the @foundr Ecom business summit and watch these killers (so many more but X limits to 4 photos) @jordanhaswings @iamshackelford @ezrafirestone @ecomchasedimond @social_savannah @sabrisuby @neilpatel @wcbuckner @lindsaybshearer @fionacochan Here’s the link: foundr.com/pages/start-your-…

Im upset I wasn’t a part of this marketing team. What a genius ad

IYKYK - see ya tomorrow @herrmanndigital

Media buyers, brands, agencies, this is my love letter to you. ❤️‍🔥 We're going bullish - locking you in at our lowest price tier for 3 months if you sign up in the next 30 days. Regardless of monthly/yearly revenue. I'm going full send with videos & breakdowns of what we've been cooking up. Our blood, sweat, tears & more tears to build a platform for media buyers. I'm really fucking proud of what we've created... it's time you see it for yourself. Book a demo directly with me -> bit.ly/3NSgfx9

Nugget turned 1 ❤️‍🔥😭

I’ve been blessed to watch these legends a few times. “Hard work beats talent when talent doesn’t work hard.” Never disappoints. Thank you @yojimmykim @seanfrank @JasonPanzer @mikebeckhamsm @Sendlane

A small taste of our Meta Mega Freaks panel @Sendlane BFCM prep: 1) Do what’s right for your business 2) Get creative with offers/traffic drivers 3) Make decisions off of data - buying behavior from your top customers vs new. @Digioh @CTtheDisrupter @ad_beacon

Happy Thanksgiving from 2 adults who didn’t do the Turkey Trot this year. May we always stay this #blessed 🤞🏽

We're throwing the first "dry" event in DTC with @heatmapme x @LiveRecover in Los Angeles. Exclusive, intentional & alcohol free. 🧑‍🍳 Great food - because bad food is lame 🫗 Dry event - no alch, just @drinkbrez 🤝 Genuine interactions with builders This is for agency & brands *we come to events for a purpose. we want to make the purpose more intentional & impactful as ever... with every detail Shoot me a DM if you're interested

Hang out with friends, talk about business and fight about ChatGPT.. this is the good life. Thank you @fermatcommerce for a gorgeous dinner & great memories Always amazing to see @rabahrahil @growwitharjun @foodog85 @mattwisdtc Mackenzie Knapp Amelia Coomber & so many more

Our @foundr Facebook Ads 2.0 course is finally here and it’s surreal to say the least. Each of us truly poured our hearts and minds into this for those that wanted to learn from our mistakes, wins and all the in between. Here, you’ll learn Facebook Ads structure, strategies, first party data 😘😉 and a deeper dive into our media buying styles. Learn from @iamshackelford x @jordanrmenard - two of the best that I respect deeply - alongside myself. After millions of dollars spent, gained, lost and exponentially returned, welcome to Facebook Ads 2.0 The course is here (75% off 🤤) -> bit.ly/42MYlRO

Hehe. We did a thing @ad_beacon

10 attractively unhinged women 1 giant cabin in Big Bear A stack of @drinkbrez & whole lot of debauchery coming this January. Redoing the whole “get wasted” vibe at my bachelorette @AaronJNosbisch x @iamshackelford

WE'RE LIVE with @creativeosHQ. Join NOW and hang out with @ImChaseMohseni @SarahLevinger @sourfraser @binghott Link here -> lu.ma/5ez44bt0

This is the only reason I didn't kill anyone on my wedding day

Stressed? take a shower. Then come back and remember that we push buttons for a living and it's pretty incredible

I’ll have something to cheers with very soon. I’ve been quiet.. but big things to come guys ❤️‍🔥 missed you 🥲

My cofounder once told me something that made my blood boil, because it made me feel weak. "You're always going to do the things you know best, so of course you're deep in the AdBeacon marketing and not in the financial. The sooner you do the things that make you uncomfortable the faster we'll grow. Where are you truly spending your time?" Instant thoughts were - you have no idea how hard we work, what we're doing on a day to day, how dare you etc. When in reality, I was mad that he was right. Because defensive behavior only stems from feeling like you have something to defend. What I'm trying to say is, this is why he's my partner - he says the shit I don't want to hear so we become better as a unit. The things we're avoiding, like the gym, like awkward phone calls, are what drive growth in the end. So today, I'm doing the admin work I hate doing that will move the needle for @ad_beacon It doesn't always have to be the sexy dopamine hit moves that drive the business.

Is the opposite of dry humor, wet humor? Also, signed another agency at our fixed rate & 90 day money back guarantee... Q4 only, just sayin.

Yeah man, we good. But I'm not responding

I love when families get upset that media buyers work on Thanksgiving and “family holidays.” Your need to consume is the problem, not my job. Give the ones working on holidays in retail some love, at least I can work from home

I’m a big girl now 🎶 @drinkbrez @AaronJNosbisch x @iamshackelford

Secured @drinkbrez for the wedding ❤️‍🔥 imagine shots of BREZ, a BREZ toast, and no one sloppy on the mic. Next level @AaronJNosbisch x @iamshackelford

I’ll always choose to do it the right way over the easy way. This isn’t some knoble thing, it’s like deeply embedded in me. Which means, I almost always take the hard and painful route. Is anyone else like this?

Looking for a media buyer. *share for reach* people need jobs and I have job. I personally believe in alignment. The below breakdown is to ensure this role is mutually beneficial: Agency background: This agency has been around for over 20 years, servicing both e-commerce and lead gen with no primary focus on one specific category of business. This team is fully integrated with @ad_beacon so they will be using the platform daily in this role. If you're open to being challenged, supported and rewarded for hard work and testing - this might be the place for you. What they offer: - Remote work - Healthcare - Stability (they didn't lay 1 person off during COVID) - Opportunities for growth - Healthy work environment (your managers protect your neck and your time) What they're looking for: - Media buyer specializing in paid social (META focused) - Has experience running spend upwards of $50k a month - Must be in the US (taxes) - Strong client communication skills - Open to feedback and new media buying styles - Does not speak in absolutes If you're interested or know someone who is, shoot me an email/message.

The 🍌 doesn't lie. Go check out @ad_beacon before I throw another banana and call you a loserrrr 😂 calendly.com/adbeacon/phoeni…

Brrrrrrr❄️😂 @socialsnowball @Sendlane #commerceroundtable

My Twitter Interaction Circle is WILD ➡️ infinityweet.me/interaction-…

I work hard for this. Let’s be honest

1600 people care about attribution & 1st party data? Tracks 😘

Austin Reeves wins this Tuesday

Who sent this to me? Whoever you are, ily 🥹❤️‍🔥

I officially have my own meme. Expect this as a forever reply on Twitter.

The @foundr feedback we're receiving is insane. Drop shippers, business owners, media buyers are all getting various forms of value from what we've presented and it's an incredible feeling. @jordanrmenard x @iamshackelford and I are so different and that's why media buying is fun. Here's a snip from our roundtable 😘 For those who feel like this course would benefit themselves or others -it's here (75% off 🤤) -> bit.ly/42MYlRO

Ai is a buzzword - without focused prompts and clear direction, do we really care? That's what we asked ourselves at @ad_beacon Meet, AdBeacon Ai Insights. Spend less time on call notes Spend more time on advanced strategy. We broke it down to 4 categories: Insights Opportunities LTV Low Hanging Fruit Prompts written by advanced media buyers, built to uncover ACTION. Super excited for this one and our agency clients that had access to this in beta are using this like crazzzzzy

I'm obsessed with watching others win. I'm even more obsessed with helping others win. Success isn't achieved alone, despite what others may tell you.

15 demos booked from 1 post. I'm not building quietly anymore. It's finally time to show you what we can do... Those who start on @ad_beacon in the next 30 days will be locked in at our lowest tier ($299 a month) for 3 months, regardless of monthly/annual revenue. If you book a demo with me directly (bit.ly/3NSgfx9) - I'll throw in an additional perk. Here's a taste of what we offer (no a la carte): - Traffic exclusion - 4 click only attribution models - Optimize in platform (Meta, Google, Pinterest, & Snapchat) - Chrome extension - Customer journey breakdown - Product journeys - Products purchased by campaign, adset & ad level - Custom customer segments (LAL & exclusion lists) - Predictive insights - Cohorts analysis - Pareto analysis - Creative dashboard - Omnichannel dashboard - Full funnel analysis - Traffic exclusion features - Rules engine (for scaling) - Blended metrics + P&L I'll attach the OG thread below for reference.

I think it’s absolutely wild that you set your height and weight at the DMV for your license. I’m a 6’4” 75lbs daddy

Just hopped off a call with @NotZainAgain chatting TikTok Shop. I have a deep amount of respect for those who are willing to think tank with peers. This man is a wealth of knowledge and an absolute killer. Extremely grateful for this community

I love being alone ❤️‍🔥 Restaurants Bars Movie theaters Planes Hotels Just me? Or…

Day ✌🏽of the Denver Smart Marketer event with @ezrafirestone & Molly Pittman So many great speakers and attendees - including: @BrettCurry @AlexCattoni @iamshackelford @Andrew_Deitsch @beardpreneur & so many many more

The prompt for this was wild

I really like being unfollowed when I post my man. It's like a sick pleasure

Lolololol I look like anime @AdWorldPrime

It’s weird to tweet when so much damage is happening in the world. Stay safe & hold the ones you love close

What was the last ad you saw? I couldn’t tell you the last ad, but I could tell you the ad that made me remember ❤️‍🔥

EXCUSE ME @socialsnowball your merch has me so comfy today on client calls. Thank you @ZohaibRattu

Comin in hot 🔥🗑️

Secured the bag ❤️‍🔥 @DadGangCo @TheSzef