Thousands of customers told us we missed something...it was a glaring hole, until now. Introducing Discovery💡 Created to remove creative roadblocks and put exactly what your story needs at your fingertips RIGHT NOW. Whether you're searching for inspiration, templates, brands, or copy styles Discovery makes finding the right creative spark effortless. ✨ Find Your Story Faster – Intelligent search surfaces the most relevant ideas, templates, and visuals tailored to your creative flow. 🔍 Precision Meets Serendipity – Not sure what you’re looking for? Discover through categories or tags to fuel your imagination. 🎭 From Concept to Creation – integrate CreativeOS seamlessly, so your workflow stays uninterrupted. Because every creator deserves a creative system that works at the speed of inspiration. Start discovering today.

$369,863,013 That's how much money is spent on Facebook Ads Every. Single. Day. But what creatives are getting the most spend? 🚨🚨 Introducing Creative OS Inspiration 🚨🚨 A curated collection of 50,000+ ad creatives you can explore to find your next winning ad inspiration. But it's more than just the creative... ✏️ Complete Copy 📱 Landing Page 📈 Performance Score You can save and share inspiration with your team or agency partners in one click. See a creative you want to use? Tap "Request" and our team of designers will create the template for you. So you can test ads directly inspired by your favorite brands. Never run out of ad creatives.....start today for free.

We've lost $189,468 this year. And it's 100% our fault. After launching Creative OS last year we've grown quickly, helping 2,600+ brands & agencies produce better ad creatives with our templates. But it hasn't been all sunshine and rainbows. What's going wrong? There is one metric that concerns us. Churn. People cancel their subscription after using the platform for a few months. It was a signal. That the platform is good, but not good enough. We asked everyone who left “why?’ There was ONE resounding answer: “Not enough creatives” It stung at first…but not surprising. There’s a reason all of our competitors only sell one-time packs (& steal our templates). Creating 100s of fresh concepts every month is hard. But we’re committed to being the best design resource in the industry. So we solved it. Over the last two months we’ve invested countless hours, sacrificed sleep and poured money into building the best e-com design team on the internet. A team that has worked directly with 100+ brands designing email flows, landing pages and of course, static ad templates. A team that now works for YOU. So you never run out of creatives. 🚨 NOW LIVE in Creative OS: → 800+ Ad Creative Templates → 10 New Static Templates EVERY DAY → 50+ Complete Email Templates → 30+ Full Landing Page Templates Oh...we also 10x-ed our capacity on Done-For-You creatives. AND WE AREN’T DONE YET. We have two more launches coming in Q2 that we can’t wait to share with you. Follow us @creativeos_io to stay in the loop and take advantage of our 7-day free trial to scale your creative testing faster.

We forgot something important last time... And it was a MASSIVE mistake. It cost us money, sure - but really, it cost us TRUST. And the trust of our customers means everything to us. So what did we forget? We forgot just how much your experience matters. Behind all the "impact" and "creative volume," there is one unifying theme: How YOU, the user, experienced Creative OS. Our process to deliver that experience was flawed. We didn't talk to anyone. We didn't test a thing. We just shipped it and figured, "Hey, they'll just figure it out." That's over. We have re-imagined the entire experience to make the platform work with you, not against you, with: - More seamless searching for Creative - Better saving/sharing of Templates & Inspiration - A more interactive feed And more. The same product you love, but with an experience you can actually tell your friends about. Start creating for free today.

Before, it took 5-10+ hours of grunt work to craft a high performing batch of creative. Now, it takes less than 30 seconds to optimize a campaign like a 10-figure brand. Back then: Your copywriters had to scramble for decent angles… Your creative designers got deserted on an island… Now, we’ve completely wiped out those blockers. Imagine being able to know EXACTLY: ~What copy is actually converting customers ~How many more ads you should produce ~What’s helping or hurting your creative In just a couple of seconds. It would be like having a senior creative strategist on call 24/7… JUST by clicking a few buttons. That’s what we’re rolling out in our newest update. Because a good creative doesn’t rise to the level of their expectations… They fall to the level of their TOOLS. And right now, the modern creative has been left out to dry. Now, you’ll be able to get a deep and detailed breakdown of your creative… With every bit of detail based on the analysis of hundreds of thousands of previous ads that have come through our databases. And even in a hyper-competitive advertising landscape… These tools will arm you and your team with the ammunition to go above and beyond the standard that’s been set. With a cleaner workflow… Clearer minds all around… And HOURS of extra time per week… There’s no telling what your brand will be able to achieve.

Designing ads for your favorite brands everyday. Today's brand - @huel Want your brand to be featured next? Drop their @ below 👇

The brands scaling today aren’t chasing perfection. They’re chasing volume. After working with over 5,000 brands, here’s the truth: In anything that involves performance - The law of specificity is king. Our bodies will eventually adapt and get better at the specific type of activity we impose on it. I.e. The more you do, the better you get. And while this rule stands in digital advertising… Many brands are still stuck on the idea that every ad must be perfect. After working with over 5,000+ brands & agencies in the past 12 months: We know this to be the wrong approach - Especially if you want to stay competitive in this game for a while. Here’s why: Creative volume isn’t just about having different ads - It’s about offering Meta’s algorithm a broad selection of: ~ Visuals ~ Formats ~ Messaging angles …all with the goal of optimizing performance. Here’s why it works: 👉 More Options = Better Performance – Meta data shows that Advantage+ campaigns with 20+ creatives see a 29% lower incremental cost per purchase. 👉 Higher Audience Reach – Different creatives resonate with different audiences, expanding your potential customer base. 👉 Improved Ad Longevity – By constantly refreshing content, you reduce the risk of creative fatigue and ad saturation. Does Your Brand Has Enough Creative Variety? A quick way to audit your creative strategy: 👉 The Squint Test – Place your last 10-20 ads in a slide deck, step back, and squint. If everything looks the same (colors, layouts, formats), you have a problem. 👉 Meta’s Checklist – Use Meta’s worksheet to check if you're covering different formats (videos, images, UGC, etc.) and messaging styles. 👉 Content Breakdown – Analyze whether your creatives lean too heavily on one format (e.g., all UGC, all high-production video). (Use both methods to get a complete picture of your creative gaps) The 3 Levels of Creative Volume 👉 Beginner – Using core formats (static images, carousels, basic creator partnerships). Producing a few new creatives monthly. 👉 Intermediate – Understanding sub-formats within static (e.g., "Us vs. Them," feature callouts) and video (e.g., studio shoots, UGC, mashups). Testing multiple messaging angles. 👉 Expert – Working with diverse creators, targeting different demographics, and testing 50+ creatives per month across multiple audience awareness levels. Iterative vs. Net New Testing: Our 90/10 Rule One of the biggest creative strategy debates: How much should you focus on new creative vs. iterating on winners? 👉 90% Net New Creatives – Most testing should focus on fresh ideas, built on past performance insights. 👉 10% Iterative Testing – Only iterate on true winners (top-performing ads) by tweaking hooks, copy, and visuals. Relying too much on minor tweaks won’t push your brand forward. Big creative breakthroughs come from testing bold, new ideas. The takeaway here: If you’re only producing a handful of creatives per month, you’re falling behind the 8-ball. Because great creative doesn’t come from chasing perfection. It comes from chasing patterns. And the only way to find those patterns? Volume, volume, and more volume.

Designing ads for your favorite brands everyday. Today's brand - @BeyondYoga Want your brand to be featured next? Drop their @ below 👇

A lot of people have been curious / wondering who's the team behind @creativeosHQ?? We know that trusting a brand these days is extremely difficult. So we wanted to release a #meettheteam section on our site so anyone at anytime can reach out to us with suggestions, feedback, compliments 😉 etc... We're here to build the best creative platform currently out and want to help you make better ads, faster - @ImChaseMohseni: Co-Founder @samuelthompson: Co-Founder @bobbycallaghan_: Partner & Head of Creative @KodyNordquist: Partner & Head of Growth @sourfraser: Partner Learn more about our team and their backgrounds 👇 creativeos.com/#team

How to 10x your creative volume Explained in under 60 seconds👇

Designing an ad every day using @creativeosHQ Today's brand - @jonesroadbeauty / @codyplof Final ad in the comments 👀 What are some some other brands we should create ads for? Drop your recommendations below

Designing ads for your favorite brands everyday. Today's brand - @CozyEarth Want your brand to be featured next? Drop their @ below 👇

The health & wellness industry is a $6 trillion market. But Meta’s policy shift is about to change everything. Here’s what’s happening (and how the best will adapt) 👇

Designing ads for your favorite brands using one of the 5500+ ready to use templates on @creativeosHQ #049 - Jack Archer, a clothing company that specializes in up-scale but affordable mens everyday-wear – the ad features a bold h1, a product tag, and branding. This is a prime top of funnel awareness ad. Get access totally free with our 3 day free trial (link in bio)

Nike didn’t just build a brand. They built a creative machine that shaped culture. Here are 5 timeless creative lessons from their greatest campaigns… And how you can apply them to your ads, today 🧵

Designing an ad every day using @creativeosHQ Today's brand - @trycreate_co Final ad in the comments 👀 What are some some other brands we should create ads for? Drop your recommendations below

Six-figure brands optimize for metrics. Billion-dollar icons optimize for emotion. And that’s where the best marketing lives. We’ve studied thousands of top-performing creatives… -Across Meta ads -Landing pages -Emails And the pattern is clear: Performance without emotional resonance doesn’t scale. Here’s what we’ve learned: There are 2 types of emotional marketing: 1 - Short-term emotion Urgency. Scarcity. FOMO. It works—but it fades. Fast. 2 - Long-term emotion Identity. Belonging. Nostalgia. This is where the great brands play. It’s the kind of emotional storytelling that builds equity… not just clicks. — What separates top 1% brands: -They design their creative around that feeling -They get clear on what feeling they want their brand to evoke -They revisit it at every touchpoint—from first ad to post-purchase email Not just “what will increase CTR.” But: how will this make the customer feel? — That said... Metrics matter. Always. But the most scalable brands in the world? They don’t just sell. They make people feel something. And in 2025, that’s the only way to stay unforgettable.

Designing ads for your favorite brands everyday. Today's brand - @ritual Want your brand to be featured next? Drop their @ below 👇

Coca-Cola built a $100B brand with a drink that tastes like sugar and nostalgia. Not because it’s the best product. But because it’s the best story. Here’s a breakdown of Coke’s most iconic creative plays (1886→2021) 🧵

A great product. A great ad. But without 1 missing piece—no sale. Birkenstock’s ad had all the right ingredients. But great advertising isn’t about checking boxes… It’s about persuasion. And this ad stops just short. What They Did Well: 👉The oversized logo commands attention. Instant recognition. A legacy brand leaning into trust. 👉The lifestyle imagery sells more than a sandal. It sells an experience. A moment. A life lived outdoors. 👉The tagline is simple. "All-terrain waterproof sandals." A single line that answers the only question that matters: Will this hold up? 👉The scarcity play is strong. "Online Exclusive." A reminder that waiting is a risk. Where It Falls Short 1️⃣ No urgency. No clear action. No reason to stop scrolling and buy now. 2️⃣ The CTA is missing. "Online Exclusive" isn’t a call to action. “Shop Now – Waterproof & Rugged” would be. 3️⃣ The product isn’t the star. The angle. The lighting. The composition. Everything highlights the scene, not the sandal. The details that sell—waterproofing, traction, comfort—fade into the background. 4️⃣ No social proof. No reviews. No testimonials. No real people saying, this is the best pair I’ve ever owned. Just one sentence could change that. 5️⃣ No movement. A static image tells half the story. A short, 5-second video could tell the rest. ~Sandals gripping wet rock ~Water rolling off the surface ~A strap tightening with ease Seeing is believing. All in all: This ad is close. But close doesn’t convert. Birkenstock needs to: 👉 Make the CTA impossible to miss. 👉 Show the details that matter. 👉 Let customers sell for them. 👉 Bring the ad to life. Because good creative makes you look. Great creative makes you act.

Can false negative ads actually work? Well... it depends. @SarahLevinger breaks it down for us.

Meta ads aren’t what they used to be. • CPMs are rising. • Attribution is unreliable. • Ad accounts are vanishing overnight. But, the most forward-thinking brands have already found a better way.... Here’s how to stay ahead. 🧵

Designing ads for your favorite brands using @creativeosHQ #035 - Quince – a home good and lifestyle brand. This ad is a discount focused ad targeted at a core product Get Instant access to 3,000+ Templates with a free trial today.

Ad for Quince, a lifestyle brand, and features a core menswear product with an aspirational statement along with strong imagery – this ad fits best at the top of the funnel or in a consideration phase of a specific product funnel.

Designing an ad every day using @creativeosHQ Today's brand - @my_obvi Final ad in the comments 👀 What are some some other brands we should create ads for? Drop your recommendations below

Designing ads for your favorite brands. #024 - For L’AMARUE, a skincare company that addresses the root cause of any skin ailment through their patented ingredient – this ad features their new Jumbo Body Cream with a value prop and a BFCM discount!

Designing an ad every day using @creativeosHQ Today's brand -@MySandCloud Final ad in the comments 👀 What are some some other brands we should create ads for? Drop your recommendations below

Designing ads for your favorite brands using one of the 3000 ready to use templates on @creativeosHQ #040 - product/offering awareness ad for Jenni Kayne, promoting their home goods line Get access totally free with our 3 day free trial (link in bio)

Designing ads for your favorite brands using one of the 5500+ ready to use templates on @creativeosHQ #047 - ad for Skinny Confidential, a skincare and wellness company – the ad features a promo for their valentines day sale using their hero product, a caffeinated sunscreen Get access totally free with our 3 day free trial (link in bio)

Designing a full funnel for @my_obvi this week using some of our 5,500+ ready to use templates - Part 4 Todays ad is the second to last video of our funnel series for obvi which features an alternative angle for the consideration/mid-funnel phase. This ad features a side by side comparison of “generic” weight loss supplements and Obvi’s Collagenic Burn Elite – positioning it as the superior option which is key during this phase of the funnel.

Designing an ad every day using @creativeosHQ Today's brand - @BYLTbasics Final ad in the comments 👀 What are some some other brands we should create ads for? Drop your recommendations below

Designing ads for your favorite brands. #015 - Create, featuring/introducing their Daily Performance Gummy! Super clean and simple product introduction

Designing an ad every day using @creativeosHQ Today's brand - @native_cos Final ad in the comments 👀 What are some some other brands we should create ads for? Drop your recommendations below

After analyzing THOUSANDS of ads, emails, and landing pages inside CreativeOS… The 2025 State of Creative is here. We found the real data and raw patterns on what’s actually working for 5,000+ top DTC brands. Here’s everything you need to know 🧵

Designing a full funnel for @my_obvi /@ashvinmelwani this week using some of our 5,500+ ready to use templates - Part 2 Todays ad is an alternative top of funnel/awareness static for Obvi – in contrast to yesterdays ad, this provides the benefits of their hero product in a more stripped back, less info-heavy format that is great for a top of funnel play.

Designing ads for your favorite brands using one of the 3000 ready to use templates on @creativeosHQ

Designing ads for your favorite brands. #026 - Magna — a magnesium-powered hydration company – the ad features some great product imagery, an offer, and some key benefits for their hero product.

The most powerful media empire of the last 100 years? Not Netflix. Not Marvel. Not Apple. It’s a mouse. Here’s how Disney built a storytelling machine that still runs the world 🧵

Designing ads for your favorite brands everyday. Today's Brand - @ShopThreeShips Want your brand to be featured next? Drop their @ below 👇

Designing ads for your favorite brands using one of the 3000 ready to use templates on @creativeosHQ #045 - Lululemon – ad features their new Men’s collection with strong hero product photography and large text ideal for a prospecting/broad ad. Get access totally free with our 3 day free trial (link in bio)

Designing an ad every day using @creativeosHQ Today's brand - @CarawayHome Final ad in the comments 👀 What are some some other brands we should create ads for? Drop your recommendations below

Designing an ad every day using @creativeosHQ Today's brand - @trueclassictees Final ad in the comments 👀 What are some some other brands we should create ads for? Drop your recommendations below 👇

This ad from Gainful is simple… but it hits hard. Here’s why (explained in > 30 seconds) 👉 “Personalized for your body.” -Leads with relevance. -Starts with you. 👉“Clean ingredients. No fillers.” -Handles objections. -Quick trust builder. 👉“Proven effective by science.” -Adds credibility. -Feels backed, not hyped. All that, in just 3 lines. The layout does the rest: -Dark-to-light background split keeps the eye moving. -Smart use of space — each message gets its own zone. -The product is dead center, framed by the benefits. You get what it is fast. This is what clarity looks like. Minimal copy. Max impact.

Designing a full funnel for @my_obvi this week using some of our 5,500+ ready to use templates - Part 3 Todays video is the first of two middle of funnel/consideration phase ads for Obvi — this ad features a testimonial, benefit tags, a discount, and strong hero product visuals. The is an ideal consideration phase/mid-funnel ad.

Most wellness ads drift past you. ​ Soft. Samey. Sanitized. Then came Seed. “Poop More. Bloat Less.” ​ That’s not just a headline. ​ It’s a line in the sand. WHY THIS WORKS: 1 — The Hook Hits Hard ​ Provocative. Benefit-led. Impossible to ignore. In a category full of whispers, this line shouts with clarity—and earns the scroll. ​ It starts a story. 2 — Design Signals Premium ​ Deep green. ​ Spacious layout. ​ A clean, sans-serif font that suggests science without shouting it. It feels like a brand that knows what it’s doing. 3 — The Human Element ​ A hand. A capsule. It adds scale. ​ It adds warmth. ​ It says, “This is for real people.” And that lands. 4 — A Hint of Proof ​ “Clinically studied strains shown to reduce bloating after two weeks.” It’s a start—but feels a little soft. More on that soon. 5 — Branding That Supports, Not Distracts ​ Logo, bottom-right. ​ Small. Familiar. Intentional. It respects the story instead of stealing it. WHERE THE STORY FALTERS: 1 — No Call to Action ​ There’s no nudge. No next step. ​ No “Learn More.” No “Shop Now.” Curiosity without direction is a missed moment. 2 — The Product’s Greatness Is Quiet ​ This is DS-01®, one of the most advanced probiotics on the market. ​ Where’s the science? The tech? The authority? Don’t assume people know—show them why they should care. 3 — Proof That Doesn’t Stick ​ “Clinically studied” is safe. ​ But vague. Back it with a number. ​ Even a single stat could unlock trust. 4 — Tone-Brand Fit Might Wobble ​ “Poop More” gets attention. ​ But Seed’s audience is informed, health-conscious, and intentional. This line may polarize—worth testing a more refined version that keeps the clarity, but earns respect. 5 — No Social Signals ​ This ad could sing with a single 5-star badge. ​ A customer quote. ​ Even “Trusted by 150K+.” Something that says: “You’re not alone.” THE TAKEAWAY: This ad is 80% of the way to brilliance. ✅ It grabs attention ✅ It feels premium ✅ It respects the viewer’s intelligence But it needs: — A spark of trust ​ — A CTA that guides the journey ​ — A product story that turns awareness into belief Fix those... and you’re not just getting clicks. ​ You’re building believers.

Designing a full funnel for @my_obvi / @ashvinmelwani this week using some of our 5,500+ ready to use templates. This ad is a great top of funnel awareness and benefit priming ad that features a new hero product for Obvi, the Collagenic Burn Elite, a weight loss supplement.

97% approval is a STRONG indicator. ​ Yet, Buffy’s ad is filled with weakness. ​ Most brands make beautiful ads. ​ Buffy does it better than most. ​ Their Cloud Comforter ad? ​ Dreamy visuals.  Soft tones.  Clean layout. ​ It feels like sleep. ​ But here’s the thing… ​ On Meta, good vibes don’t always equal good performance. ​ So let’s unpack why this ad works—and where it leaves revenue on the table. What they nailed: ​ 1/ The headline: ​ “97% said it’s like sleeping on a cloud.” ​ That’s benefit + social proof in one line. It’s emotional and credible. ​ 2/ The visuals: ​ Soft pastels, floating sparkles, clean product focus. ​ It looks like what it’s selling—comfort. And it’s unmistakably Buffy. ​ 3/ The focus: ​ No clutter. No competing CTAs. Just the Cloud Comforter and a clean “TRY NOW” button. ​ It’s product-first without being pushy. Where it falls short: ​ 4/ No urgency: ​ There’s no reason to act right now. ​ No mention of a sale, a deadline, or a trial. Even something simple like “Try risk-free for 7 nights” would move the needle. ​ 5/ No differentiation: ​ We’re told it feels like a cloud… but not why. What makes it special? Cooling fill? Sustainable materials? Eucalyptus fiber? One or two details would make the benefits feel real. ​ 6/ Weak proof support: “97%” is strong, but vague. Based on what? Reviews? Surveys? Add a line like “From 5,000+ verified reviews” and you instantly gain trust. ​ 7/ Static creative: It’s beautiful—but a little flat. Some light motion (floating clouds, shimmer effects, or even a UGC-style clip) could catch the eye and make the ad feel more dynamic in a fast-scroll environment. ​ 8/ The CTA: ​ “TRY NOW” works, but it’s generic. Something like “Feel the Cloud” or “Sleep Better Tonight” would lean into emotion and tie it back to the benefit. The Takeaway? ​ Buffy has the brand playbook locked in. ​ Now it’s about layering in performance—urgency, clarity, proof. ​ The stuff that turns scrollers into shoppers.

🚨 Brands Spend $1.2B+ on Meta ads over BFCM weekend alone… But most brands will waste their budgets, panic-launching mediocre creative during the biggest revenue opportunity of the year. You “know” exactly what works. But really you're still using last year's playbook. The same generic "SAVE XX%" messages that get lost in the noise. It’s okay, we got you! Our team combed through  10,000 top-performing BFCM ads and emails. It took a while but we found something we didn’t expect… The winning brands aren't just running "sales" ads. They're telling stories. Building anticipation. Creating FOMO. That’s why we are dropping our last minute Creative SOS Collections. • 40 battle-tested ad templates • 20 high-converting email templates • Real-time asset creation All optimized for BLACK FRIDAY. But that’s not all… For maybe the only time, you can get 50% off your first 3 months with CODE: BFCM That's less than your daily coffee budget for world-class creative that's ready to deploy. So you can either: A) Scramble last-minute for mediocre creative Or… B) Deploy proven winners today. We’re excited to see what you create this Black Friday! Get Started for Free👇 creativeos.com/blackfriday

Designing an ad every day using @creativeosHQ Today's brand - @drink_AG1 Final ad in the comments 👀 What are some some other brands we should create ads for? Drop your recommendations below

Designing an ad every day using @creativeosHQ Today's brand - @Allbirds Final ad in the comments 👀 What are some some other brands we should create ads for? Drop your recommendations below 👇

Designing ads for your favorite brands. #031 - Oak Essentials – a beauty & skincare brand – that highlights a “buy more, save more” offering.

Designing an ad every day using @creativeosHQ Today's brand - thefarmersdog Final ad in the comments 👀 What are some some other brands we should create ads for? Drop your recommendations below

Designing ads for your favorite brands using @creativeosHQ #034 - Vuori – a clothing and sportswear company – todays ad features strong, bold use-case text with clean in-action product photography Get Instant access to 3,000+ Templates with a free trial today.

Designing an ad every day using @creativeosHQ Today's brand -@drinkbrez Final ad in the comments 👀 What are some some other brands we should create ads for? Drop your recommendations below

Designing ads for your favorite brands everyday. #001 - Quick social proof pull with a product highlight.

You crushed the design. You nailed the visuals. And the email still didn’t convert. Sound familiar? BYLT made the same mistake—and it’s super fixable. Here’s the breakdown 🧵

Everyday Dose is positioning itself as the go-to mushroom coffee brand. Their ad is clean, intriguing, and visually striking. But is it actually optimized to convert? Let’s break it down 🧵

Designing an ad every day using @creativeosHQ Today's brand - @BYLTbasics Final ad in the comments 👀 What are some some other brands we should create ads for? Drop your recommendations below

Most DTC emails are copy-paste discount dumps. This one from True Classic? Surprisingly sharp. Let’s break it down — what’s working, what’s missing, and how it could convert even harder: WHAT’S WORKING: 1/ Urgency Framing That Grabs You “LAST CHANCE” in yellow? Impossible to miss. Pairs perfectly with “Pack of the Week” to create a reason to act now—not later. 2/ Discount Clarity Is Elite 46% OFF is big, bold, and repeated. There’s even a bulk tier below (55% off for 15+ items). Smart AOV play. 3/ Clean, Mobile-First Layout Big buttons. Easy scroll. Benefit icons (Comfort, Fit, Value) do the work without needing paragraphs. 4/ Freebies Stack the Value Free tee. Free boxer. Free shipping. No code needed. Reduces hesitation and helps justify bigger carts. 5/ Brand Trust Cues App download + store locator = this isn’t a “coupon brand.” It’s omnichannel. Feels legit. But here’s where it could hit harder… WHAT'S MISSING 1/ No Emotional Hook The copy is flat. “An active summer is a summer well spent” = forgettable. Where’s the lifestyle? The feeling? The identity? 2/ No Personalization You bought large last time? Show more large tees. Simple win. Not used. 3/ No Countdown “LAST CHANCE” is vague. “Ends in 12 Hours” + countdown timer = more clicks. FOMO works best when it’s quantified. 4/ Same CTA Everywhere “SHOP NOW” x6. Try “Claim Your Free Tee” or “Build Your 6-Pack.” Contextual CTAs lift CTR—every time. 5/ No Social Proof These tees are everywhere. Where’s the review? Where’s the selfie? UGC builds trust in 1 second flat. HOW TO FIX IT: → Add a real deadline → Punch up the benefit copy → Insert 1 review above the fold → Personalize recs based on past data → Test CTA variants per section True Classic nailed the framework. It just needs a few strategic upgrades to turn a decent offer... …into a high-performing, conversion machine.

This ad screams “clean living.” But the real story… It’s still waiting to be told. Daily Harvest and Noom crafted a co-branded smoothie campaign that looks like a fresh chapter in clean living. -Trustworthy health brands. -Pure, powerful ingredients. -Minimalist, scroll-stopping design. The aesthetic is there… But performance needs a stronger heartbeat. Let’s break it down: What They Crafted Beautifully 👉 Visual storytelling that transforms The split-cup design—ingredients on one side, smoothie on the other—creates an instant before-and-after narrative. It speaks to health, simplicity, and transformation without saying a word. 👉 Ingredient-first clarity Banana. Spinach. Avocado. Flax. The clean label approach is powerful. Each word acts as a promise to the wellness-conscious creator. 👉 Aligned brand trust Pairing Daily Harvest with Noom multiplies credibility. Great collaborations don’t just share audiences—they deepen belief. 👉 Color that commands attention The vibrant green smoothie against a pure white backdrop catches the eye and anchors a feeling of freshness in a single moment. Where the Story Loses Its Power (and How to Elevate It) 1/ No clear next step The story opens beautifully but forgets to invite action. Without a call to action, even the best story fades. Instead, add clear direction such as "Blend Your First Cup" or "Start Your Wellness Journey." 2/ Unclear value proposition The audience is left guessing. Is it a trial? A product launch? A wellness plan? Instead, frame it clearly with a headline like "Your New Morning Ritual Awaits." 3/ Understated brand visibility In the mobile experience, elegance risks invisibility. Instead, slightly enhance logo size and positioning to solidify trust at a glance. 4/ Ingredients without outcomes Ingredients create interest. Outcomes create desire. Instead, connect the two. For example, "Fiber-rich, energy-boosting, no prep required." 5/ Missing behavioral connection Noom is rooted in habit-building, yet that story thread is left untouched. Instead, position the smoothie as a seamless part of their daily success: "Fuel your Noom journey—one delicious habit at a time." CreativeOS Performance Recap: 1/ Anchor the journey with a strong call to action. 2/ Clarify exactly what is being offered. 3/ Strengthen brand presence, especially for mobile-first audiences. 4/ Translate ingredients into transformational benefits. 5/ Tie the story back to core behavioral goals. The Real Takeaway for Brands: Attention is the doorway. Transformation is the destination. A beautiful creative captures the eye. But a complete story wins the heart—and earns the action. In the world of modern creative, it is not enough to paint a picture of possibility. We must hand the audience the pen and invite them to write themselves into the story.

This could be your brand 🫶 but... you're not using Creative OS

Magic Mind has a BRILLIANT offer… Sharp mind. More productivity… no crash. But their lander could print WAY more conversions. We broke down what’s working, what’s hurting, and how to turn it into a CRO machine 🧵👇

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The time is now! Creative OS 2.0 is here ️📷️ Months of planning, customer research, and BUILDING have led to this moment and we are so excited to share this massive What does this mean? You can now - BROWSE. FILTER. SAVE. CREATE. ALL IN ONE PLACE.

We’ve worked with 5,000+ eCommerce brands… Big or small... EVERY one of them needs a creative playbook to scale. For ads. For landing pages. For emails. Here’s how to build one that actually converts (in 5 steps) 🧵

5.6M Shopify stores. Behind each one is a vision. Here’s 1 ad that’s powering the next wave of growth: Shopify’s latest ad for its POS system is clean, professional, and trust-building. But we can’t quite call it a conversion machine yet. Why? Shopify POS solves a massive pain point—outages. A store’s worst nightmare. Lost sales, frustrated customers, and that sinking feeling when your system just won’t process payments. This ad should be an easy win. And they almost nailed the magic of a great ad…but not quite. What They Got Right: 👉Pain Point-First Hook – “Outages hurting your sales?” Good. It speaks directly to an urgent problem. 👉Trust Signal – 99.99% uptime is a strong flex. Reliability sells. 👉Clean Visuals – The POS system looks modern, professional, and built for real businesses. 👉Conversational CTA – “Let’s talk.” It’s casual, easy to digest, and avoids salesy friction. What’s Holding It Back 1️⃣ There’s NO urgency. Why switch now? Where’s the “Limited-time offer: 3 months free” incentive? Time pressure = action. 2️⃣ No competitor contrast. If I already use Square, Toast, or Lightspeed—why should I care? A single line like this could do the heavy lifting: “Unlike [competitor], Shopify POS ensures 99.99% uptime + seamless Shopify store sync.” 3️⃣ Vague CTA. “Let’s talk” is friendly, but about what? “Book a free demo” or “See Shopify POS in action”... …That would make the next step crystal clear. 4️⃣ No proof it actually works. A simple quote like: "Since switching to Shopify POS, we’ve had zero downtime and 15% more in-store revenue.” Instant credibility. The Bottom Line This ad isn’t bad. It’s just not selling as hard as it should be. And for an offer this good? That’s a missed opportunity.

True Classic’s “Last Chance” email… was more like a gentle nudge. We broke down how it could’ve converted better: The email had all the right pieces—strong discount, clean design, clear offer. But when urgency is the main driver, you can’t just tell people it’s their “last chance.” You have to make them feel it. Here’s what worked… …and what could take this from a soft reminder to a high-converting sales email. WHAT WORKED: 1️⃣ Strong “Last Chance” Messaging The bold, high-contrast header grabs attention. Pairing it with a 46% off discount is a smart move—it gives customers a reason to act. 2️⃣ Clean, Modern Design The layout is sleek. The mix of product shots and lifestyle imagery helps customers visualize both the fit and the available styles. 3️⃣ Tiered Discounts That Drive AOV The “5+ items = 45% off, 10+ items = 50% off” breakdown encourages larger purchases. More items mean bigger savings, increasing average order value without feeling forced. 4️⃣ Multiple CTAs for Easy Engagement Good emails don’t assume customers will scroll all the way down. This one includes multiple CTAs like “Shop Now” and “Add More, Save More” to make taking action effortless. 5️⃣ Mobile Optimization is On-Point Most promo emails are opened on mobile. The fonts, buttons, and layout are designed for smaller screens, ensuring a smooth shopping experience from any device. WHERE IT FALLS SHORT: 👉 No Personalization = No Connection The email looks great, but it feels generic. Without first-name personalization or dynamic product recommendations, it lacks warmth and specificity. How to fix it: • Instead of: “Last Chance: Get 46% Off” • Try: “Hey [Name], your exclusive 46% off deal ends soon.” Even a small tweak like this makes the offer feel more personal—and more compelling. 👉 Weak Social Proof & Trust Signals The email is missing the strongest conversion booster: proof that people love the product. True Classic is known for fit, comfort, and quality. But this email doesn’t show that. How to fix it: Add a section with: • “50,000+ customers swear by our fit” • A quick customer review or UGC snippet • Best-seller tags Even a single, well-placed testimonial could increase trust and boost conversions. 👉 “Last Chance” Needs a Real Deadline Urgency works—if people believe it. This email never actually says when the deal ends. How to fix it: Add a clear deadline: • “Offer ends at midnight.” • “Only 6 hours left—shop before the deal disappears.” • A countdown timer (huge for last-minute conversions). Real urgency leads to real action. 👉 No Risk Reversal = More Hesitation Buying clothes online comes with uncertainty. What if the fit is off? What if the fabric isn’t what they expected? A simple “Free returns, no questions asked” line could remove hesitation instantly. How to fix it: Add trust-building copy: • “Hassle-free returns—no worries, no stress.” • “100% Fit Guarantee—Love it or send it back.” The easier the decision, the more people buy. 👉 The CTA Buttons Could Work Harder “Shop Now” is fine. But strong CTAs make clicking irresistible. How to fix it: Test benefit-driven CTAs: • “Claim Your 46% Off” (adds ownership) • “Lock In Your Discount” (adds urgency) • “Stock Up Before It’s Gone” (adds scarcity) Small tweaks, big impact on conversions. THE TAKEAWAY: This email looks good. The offer is strong. But urgency only works if people believe it. With a few small tweaks, this email wouldn’t just remind customers to buy. It would make them act—right now.

Ilia Beauty is in 1,000s of stores worldwide… But their landing page game is just as strong as retail. Here’s a FULL break down of what converts well... And what doesn't 🧵

Designing an ad every day using @creativeosHQ Today's brand - @brock_mammoser's Frost Buddy Final ad in the comments 👀 What are some some other brands we should create ads for? Drop your recommendations below

Designing ads for your favorite brands using one of the 5500+ ready to use templates on @creativeosHQ #051 - Ritual, a health and supplement company, features their Women’s Multivitamin and outlines the key benefits of their supplement. This ad is great for mid to lower funnel with a focus on strong benefits Get access totally free with our 3 day free trial (link in bio)

Only 3 days until we hear from this amazing group of people on improving your retention strategies for Black Friday! @EricRausch @sourfraser @jjesschan @ImChaseMohseni @Ferastotle @bobbycallaghan_ Sign Up 👇 lu.ma/w5dli3dg

This isn’t the rise of AI...It’s the fall of outdated marketing. 2025 is the year creative teams either build with AI - ​ Or get left behind by the ones who do. Let’s break down what’s actually working, where brands are stumbling, and how to ride the AI wave with soul, strategy, and story 🧵 First, a few numbers that should light a creative fire: → Brands using AI saw a +9% lift in conversions ​ → AI emails? +20% open rates ​ → AI-driven websites? -15% bounce rates ​ → Over 50% of BFCM support handled by bots Translation: ​ AI isn’t hype. ​ It’s the new creative infrastructure. But only if you know how to wield it. Where brands are thriving with AI: 1 – Personalization at Scale → Dynamic recommendations = +18% AOV ​ → Creators are now expected to know their audience intimately Story-forward, not scattershot. 2 – Smarter Ad Iteration → Gen tools = Real-time testing at warp speed ​ → Meta & Google can now spin dozens of variants instantly AI gets the data. You guide the direction. 3 – Predictive Brilliance → Forecasting tools = +25% ROI ​ → The future isn’t a guessing game anymore It’s modeled. It’s measured. It’s mastered. Where brands are missing the mark: 1 – Over-Automation → Bots in places humans should lead ​ → Canned replies kill trust fast ✨ Create systems, not silos. Human presence still matters. 2 – Context Blindness → AI still struggles with nuance ​ → Humor, timing, culture—these require eyes that feel ✨ AI can accelerate. But only you can add soul. 3 – Tool Addiction → AI becomes a crutch, not a creative co-pilot ​ → Teams lose their edge chasing convenience ✨ Use AI to sharpen your instinct, not replace it. 4 – Set-It-and-Forget-It Mindset → AI left untrained = creative going stale ​ → Yesterday’s insight ≠ tomorrow’s breakthrough ✨ Great creative evolves. So should your AI. 5 – Privacy Blind Spots → Mishandling data shatters trust ​ → Creators must lead with clarity and consent ✨ Be proud of your policy. Loud about your ethics. So… how do forward-thinking brands use AI in 2025? They don’t just “use it.” ​ They orchestrate with it. 🎯 Personalization is the baseline ​ 📱 Mobile-first is mandatory (55%+ BFCM sales) ​ 🛍️ Social commerce is booming (live shops, AR try-ons) ​ 🧠 “Ugly” AI ads are outperforming polished ones ​ 🤝 AI handles the grunt. Humans craft the heart. The bottom line? Great marketers aren’t afraid of AI. ​ They train it. Shape it. Lead it. The best brands right now? ​ They don’t just use AI. They create with it. ✨ Intentionally. ​ ✨ Relentlessly. ​ ✨ Story-first. And that’s exactly why we built CreativeOS: ​ To turn AI from a tool into a creative teammate. Your story. Elevated. Your imagination. Amplified. Your brand. Built for tomorrow.

AI is the biggest shift in marketing since Facebook Ads. But it’s not a magic wand. Used well, it amplifies vision. Used poorly, it strips brands of their soul. Where AI Elevates Marketing 1. Personalization at Scale Consumers expect relevance. AI-driven recommendations boost revenue, and smart email flows drive engagement. AI makes real-time personalization effortless. 2. Smarter Ad Targeting & Creative AI optimizes creative on the fly, shaping not just who sees an ad, but what they see. Brands using it strategically connect better, faster. 3. Predictive Analytics Reduce Risk Brands using AI-powered forecasting tools saw a 25% ROI lift in 2024. AI doesn’t just analyze trends—it anticipates them. Where AI Falls Short 1. Over-Automation Kills Connection AI can’t replace real human trust. Over-reliance makes brands feel robotic, breaking engagement and credibility. 2. Ignoring Context = Costly Mistakes AI struggles with nuance. Tone, humor, and culture make or break campaigns. Blind automation risks tone-deaf messaging. 3. AI Can’t Replace Creativity AI enhances, but doesn’t create. Emotion, intuition, and bold ideas still drive the best marketing. The strongest brands use AI as a tool—not a crutch. The Bottom Line AI isn’t a shortcut to great marketing. The brands that win will blend AI’s speed with human creativity and authentic storytelling. Because at the end of the day, AI doesn’t build great brands. People do.

We deliver over 10 new email templates every single week and have no plans on slowing down anytime soon. Here's a glimpse of the 10+ templates we've added this week.

Designing ads for your favorite brands using @creativeosHQ #036 - Buy 2 & save ad for Lululemon featuring their hero ABC Slim-fit Trouser! Get Instant access to 3,000+ Templates with a free trial today.

After speaking to 1,000s of top brands & agencies… There’s a specific creative strategy that keeps popping up amongst the best… A hybrid model that’s dominating Meta Ads. Here’s how you do it: 🧵👇

In 2013, Jack Haldrup was making soap in his garage. Today, Dr. Squatch is a $2B brand. How? They mastered contrast, psychology, and targeting—turning a basic product into a movement. Here’s how their ad strategy works (and how you can use it too) 👇🧵

Create better ads, faster 🤫 1. Sign up for @creativeosHQ 2. Find an ad you love (3000+ available) 3. Export the template to Figma or Canva 4. Drop your brand assets in 5. Launch and scale 🚀 6. Repeat as much as you want Signup today and start your free trial 👇 creativeos.com

Designing ads for your favorite brands. #013 - Happy Mamouth, a supplement and health company that focuses on hormone health – the ad features a key offer + value statement, clinical testing badges, and a discount on their hero product.

Designing ads for your favorite brands. #018 - Mad Rabbit, a mens skincare brand that focuses on tattoo skincare. This is a basic “question” ad that highlights their core tattoo balm as the answer.

Nike’s most iconic ad had no product shot, logo, or CTA. Just 5 words: “There is no finish line.” Here’s why that 1977 ad still works 47 years later - and what brands like AG1 can steal from it today: 🧵

Designing ads for your favorite brands everyday. Today's brand - @thefarmersdog Want your brand to be featured next? Drop their @ below 👇

Obvi’s welcome email is bright, energetic, and instantly recognizable. But does it turn excitement into sales? Let’s break down what works, what’s missing, and how to turn this into a revenue-driving machine.

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Designing ads for your favorite brands. #017 - A social proof excerpt for Vuori that highlights that they dropped a new line – should be simple and eye catching!

Listen to @_phoenixha nail this discussion around gifts under price thresholds. Just people something doesn't appear to be driving a difference. It doesn't mean it doesn't have an impact on overall growth.

Right now, your ads could be PERFECT… And you still might be lighting ad spend on fire. Not because your product sucks. But because your funnel’s broken. Here’s how tiny inconsistencies kill conversions—and how to fix them🧵

Designing ads for your favorite brands everyday. Today's brand - @buckmasonusa Want your brand to be featured next? Drop their @ below 👇

Designing ads for your favorite brands. #033 - Ilia, a makeup/beauty company. The ad features a hero product and strong claims about user results based on a user study

This luxury travel brand ran a gorgeous summer ad. -Clean visuals. -Dreamy setting. -Solid promo. So why did it fall flat? Here are 5 things it got right - and 5 that might be killing performance🧵

Ad Design Using @creativeosHQ - Day 2 Making a new ad concept for @ridgewallet Creating better ads, faster. Final ad in the comments.

Designing ads for your favorite brands everyday. Today's Brand - @Tower28Beauty Want your brand to be featured next? Drop their @ below 👇

Designing ads for your favorite brands. #020 - Jenni Kayne, a fast growing women’s fashion brand, that shows off one of their best selling items.

Designing ads for your favorite brands using @creativeosHQ #037 - A testimonial and use-case benefit ad for @drinkbrez featuring their hero product Get Instant access to 3,000+ Templates with a free trial today.

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Everyone’s asking the wrong question about AI: “Will it replace creatives?” Wrong debate. Wrong lens. Here’s what’s actually happening (and why your strategy has nowhere to hide)🧵

Designing ads for your favorite brands. #014 - Moon Juice, an Adaptogenic Beauty & Wellbeing company. This specific ad focuses on their Magnesi-Om sleep aid with specific feature call-outs!

Most Meta ads fail before they even get a chance. Not because of the algorithm or budget. But because the creative doesn’t grab attention. After helping 5,000+ brands scale with better creatives… Here’s how to design ads that stop the scroll & convert 🧵

Only a few days left to signup - come learn how to improve your retention strategy just in time for Black Friday with @Ferastotle @EricRausch @jjesschan @bobbycallaghan_ @sourfraser Signup for free 👉 lu.ma/w5dli3dg

Ads that ‘look good’ vs Ads that drive revenue: (Creative Strategy 101) What is Creative Strategy? It’s not just about making things look good. Creative strategy is the blueprint that connects your brand’s vision to the creative execution that makes it real. Without it, even the most beautifully designed campaigns fall flat. WHY IT MATTERS: In a world where audiences are overwhelmed with content - Strategy is what separates forgettable ads from the ones that drive action. 👉 Alignment with Business Goals Creative without strategy is just decoration. Every ad, post, and campaign should serve a clear objective—whether it’s conversions, engagement, or brand awareness. 👉 Consistency Across Channels From Meta ads to email campaigns to social content, strategy ensures your brand voice, visuals, and messaging stay cohesive. 👉 Audience Resonance The best creative doesn’t just look good—it speaks to the exact pain points, desires, and motivations of your ideal customer. 👉 Efficiency & Scale A well-defined strategy eliminates guesswork. Fewer revisions, faster execution, and creative teams moving with purpose—not just intuition. ANATOMY OF WELL DONE CREATIVE: ✅ Target Audience – Who are you speaking to? What do they care about? ✅ Visual Identity – Colors, typography, and imagery that shape perception. ✅ Key Messaging – What’s the one takeaway you want them to remember? ✅ Tone & Voice – Should your brand feel playful, professional, or disruptive? ✅ Performance Metrics – ROAS, CTR, engagement—how are you measuring success? ✅ Goals & Objectives – What are you trying to achieve? (Sales? Awareness? AOV growth?) EXAMPLE: A DTC skincare brand launching an eco-friendly product line wouldn’t just make an ad. They’d map out: 👉 Objective: Drive pre-orders in 30 days 👉 Target Audience: Millennials & Gen Z who value sustainability 👉 Key Messaging: "Clean beauty meets eco-conscious living." 👉 Creative Execution: Video campaign + carousel ads showcasing product benefits and sustainable packaging Every piece of content serves a purpose. THE BOTTOM LINE: Great creative isn’t just about aesthetics. It’s about strategy. Because the best campaigns aren’t just seen. They’re remembered. They convert. They drive word of mouth.