🧪 CRO Case Study #11
$𝟏,𝟒𝟏𝟔,𝟎𝟎𝟎 𝐢𝐧 𝐚𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 - DESKTOP ONLY! 🤯
The Test:
Adding “best selling” labels and optimzing above the fold on collection pages.
The Goal:
To increase revenue per session on our client's store.
The Why:
Through using
@heatmapme, we could see that 25% of visitors exited the collection pages before viewing any product. We hypothesized that by minimizing the elements above the fold on these pages, and consequently moving products above the fold, we would facilitate increased purchases. Additionally, we aimed to evaluate the impact of introducing "Best Seller" labels to the top-selling items on our collections and product listing pages. We believed this would guide users effortlessly towards popular products, thus accelerating their purchasing decisions.
The What:
1. We optimized the above the fold section by removing a lot of unneeded elements that we theorized wouldn’t hurt conversions. Therefore bringing the first row of products within the fold on mobile and desktop screens.
2. We added best selling labels to our best sellers to help customers quickly make a buying decision through social proof.
The Results:
+$118,000 per month
+$1,416,000 per year (forecasted)
+$2.15 revenue per session
The crazy thing with this test is that ONLY the desktop won, and boy did it win big! We still can’t figure out why mobile didn’t win also but this just shows the IMPORTANCE of filtering your tests by device.