What does a good 2023 look like? For one of our users, it looks like an extra $990,504.
CRO agency ConversionWise co-founded by
@oliverkenyon truly raised the bar this year. With
@Convert as their A/B testing tool, they've not just met but exceeded their clients’ targets, proving that a meticulous, user-centered strategy is a formula for success.
For one ecom store, they scored an eye-popping $990,504 annual revenue boost.
The best kind of win is one backed by data – especially when it's THIS impressive, so we’re letting the numbers do the talking. Let's unwrap this success story:
🛒 ConversionWise ran an A/B test on this e-commerce store’s collection page
🌟 They prioritized best-sellers, making popular items more prominent, showcased star ratings, for at-a-glance validation of product quality and customer satisfaction, and added filter tag options like Best Sellers, New Drops, etc.
🆎 In Convert Experiences, they stacked three goals: primary focus on RPV (Revenue Per Visitor), with Conversion Rate (CR) and APPV (Average Products Per Visitor) as key secondary objectives.
💰 Results: 18.17% increase in RPV or +$0.93/session, which adds to +$82,542/month, and a projected +$990,504/year
This test was more than just a visual overhaul… it was about aligning with customer needs—where 70% of new users were looking for top-rated and in-demand items.
A true A/B testing masterstroke by ConversionWise which reflects the power of data-driven decisions and the potential of A/B testing to transform ideas into tangible gains.
This success story isn't just about the impressive numbers either—it's a milestone for us and our clients, and the heights we can reach together. Here's to crafting more success stories, one test at a time ✨