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Today, we're launching the Google Analytics 4 training program and certification on Skillshop.
Take your knowledge to the next level and get your industry-recognized badge now to showcase your expertise → goo.gle/skillshopga4
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Will using Google Analytics on your website help it rank higher in Google Search results? See what the experts say. via @annaleacrowe: searchenginejournal.com/rank…
#Google #HeyGoogle @Google #GoogleAnalytics @GoogleAnalytics @Google #SEO
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Introducing the new Google Analytics, designed to help you get the essential insights you need to be ready for what's next. Read the announcement → goo.gle/3nXifXh
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Introducing a new way to measure apps and websites together for the first time in Google Analytics → bit.ly/2Yw2WGL
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This new Data Studio dashboard from @HannahRampton offers different ways to explore (and extract) your Google Search Console data.
Try out the Search Console Explorer Studio bit.ly/3cTXYe7 #measure
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Introducing Google Marketing Platform: bringing together the power of ad technology & analytics, you can now plan, buy, optimize, and measure campaigns all in one place → blog.google/products/marketi…
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THIS JUST IN — Analytics Advisor is here 🗣️
𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 uses conversational AI to deliver faster answers, root cause analysis, and optimized growth strategies right in Google Analytics.
Ask a question and get immediate answers — complete with visualizations, helpful links, and guided tours.
It's your built-in data consultant in Google Analytics. Available in December! 👇
goo.gle/3LYiPnK
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Our #WomenInAnalytics list is now over 100 members strong and growing. Follow, engage or recommend new voices: nitter.app/googleanalytics/lists/…
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New in Data Studio: Chart interactions let you turn your charts into filter controls. Brushing allows you to drag your mouse across a chart to select a range of values to filter by. bit.ly/2EBxZf4 #measure
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Two and a half years ago, we introduced Google Analytics 4 to address evolving measurement standards and help businesses succeed. Today, we’re announcing that we’ll begin sunsetting Universal Analytics next year.
Learn more about what to expect → goo.gle/3MPcUh3
ALT Graphic featuring the Google Analytics logo
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You know what else has more than 140 characters? Our #WomenInAnalytics list. We're up to 200 data-focused members. nitter.app/googleanalytics/lists/…
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Behavioral modeling is now available in any exploration or report that includes paths and funnels in Google Analytics 4. Get a complete view of performance across the entire path to conversion! → goo.gle/45cBNfn
ALT Screenshot of UI demonstrating behavioral modeling on GA4
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Today, we begin shutting down Universal Analytics as we welcome you to Google Analytics 4. This will not happen overnight, so some Universal Analytics properties may continue to process data. However, all properties have now been added to the queue, and those that have not completed the upgrade will Jumpstart on a rolling basis. → goo.gle/3Ny9xMz
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By popular request, today we're launching not 1, but 2 new Analytics Courses, +year-round certification: goo.gl/p2NzpL
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New in Google Optimize: UTM parameter targeting: This new feature allows you to target your Optimize experience at a specific utm_campaign and have it persist while a visitor navigates your website. bit.ly/2OxclwF #measure
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New: To help you explore or teach Google Analytics 4, we are introducing the availability of two new demo properties in the Demo Account.
The properties include typical business, web, app, marketing, ecommerce & gaming data.
Learn more: bit.ly/3r3f40S #measure
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An Introduction to Google Data Studio: a free BI tool for small businesses goo.gl/Tx0gjg /by @benlcollins
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Screaming Frog has released a tutorial for you to fully automate Google Data Studio crawl reports to monitor site health, detect issues and track performance.
Check out How To Automate Crawl Reports In Data Studio screamingfrog.co.uk/how-to-a… /by @screamingfrog #measure
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A cool tool, with templates, from the @Google News Lab team: Data GIF Maker to compare data and tell stories
bit.ly/2IWsD0V #measure
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We’ve recently introduced an add-on to create and run reports for GA4 properties using Google Sheets.
Download it now! → goo.gle/47wXSH1
ALT Screenshot of the GA4 Reports Builder creating a report with Google Sheets
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The New Google Analytics Available To Everyone: http://goo.gl/wQvtr #googleanalytics #measure
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The new Google Analytics home design is out to 100% of users. Please continue to let us know your feedback. Happy analyzing!
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🚨🚨 You asked, we listened. The Google Tag Manager course on Analytics Academy is back! 🚨🚨
Check it out and get your certification at bit.ly/2FGWhEa
#measure
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Read how @CodePen learned to use GA more effectively. Some really great advanced tips here: goo.gl/qi87l1
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Essential Google Analytics Resources for Marketers: A Complete Guide socialmediaexaminer.com/esse… /via @SMExaminer
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30 Must-Try Google Data Studio Templates for Every Marketer goo.gl/fLpmnY /by @GetOribi #measure
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Google Analytics 4 is fully equipped to support your measurement needs. Make the switch to take advantage of its actionable, relevant customer insights.
Here is our 11 step guide to help you efficiently switch to Google Analytics 4 → goo.gle/3Czbog0
ALT Text graphic reading "Migrate to Google Analytics 4 with our 11 step guide"
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New to GA4? You can find our latest Analytics Academy courses on Skillshop. The 1st course gets you started with GA4 by walking through the steps to create your new account and connect it to your website or app. Check it out and start learning GA4! → goo.gle/3Kz9YWi
ALT Graphic showing two people waving and the text Google Analytics Academy
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"This is a great way for you to illustrate the value that you're adding to your client or to your organization."
UTM Tagging for Google My Business moz.com/blog/utm-tagging-goo… /by @clairecarlile for @Moz #measure
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Now available for everyone: Site Kit is Google's official WordPress plugin — it gives you insights on how people find and use your site, how to improve and monetize your content, with data from multiple Google tools bit.ly/3350Pgs #measure
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New in Data Studio: Add @googlemaps to your reports and let viewers see your data in a whole new geographic dimension.
Google Maps in Data Studio are interactive and integrate with any data source that contains valid geo fields. bit.ly/3d3K8q8 #measure
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Convert your big data into beautiful graphics with Google’s Data Studio tool goo.gl/sDnYFx /by @EricEWood
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How to create a competitive analysis dashboard for Core Web Vitals using Google Data Studio deepcrawl.com/blog/best-prac… /by @rachelleighrva for @DeepCrawl #measure
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This is not a test: Google Optimize is now available to everyone — for free. And you can start using it now: goo.gl/eKFqYj
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Keyboard Shortcuts in Analytics will make your life more efficient. Press SHIFT+'?' together in GA to get a list.
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How to Use Google Analytics to Design a Responsive Website business2community.com/digit… /by @sarahsmith82110 @B2Community
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Missing tracking code.
Write an SEO horror story using just 3 words!
I’ll go first: Single Page Application 😬
/ht @MorningBrew
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AMP is now supported in Google Analytics 4, ensuring that publishers using AMP are able to measure their website performance with GA4.
Learn how to implement the integration and get started today: goo.gle/3PuagB7
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Site Speed Report now available in the new Google Analytics. Track page load time right in GA! http://goo.gl/cMKnN
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News: We are pleased to announce a new home for Google Tag Manager support, and look forward to your engaging and getting answers in this community. bit.ly/2Ji4ody
Looking for old content? It can still be found at bit.ly/2Jcus9Y
#measure
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Introducing the Checkout journey report! Get a clear picture of the number and percentage of users who begin to checkout on your ecommerce site or app and complete each of the subsequent steps in the funnel. Identify bottlenecks quickly and fix them → goo.gle/46lVNMR
ALT Screengrab of the Checkout Journey UI in Google Analytics.
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How to Measure Your Social Media ROI Using Google Analytics socialmediaexaminer.com/meas… /by @nichole_kelly on @SMExaminer
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🎉 Announcing a new guide to help you use Google Analytics with @GoogleAds. Learn how linking the two can get you deeper insights, smarter campaigns, and better business outcomes → bit.ly/2FLQuLY
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"Google Data Studio can be an incredibly powerful reporting tool, but these 15 advanced hacks can help you take your reporting to the next level."
15 advanced Data Studio hacks to turn you into a reporting pro bit.ly/3cc9HEt /by @MattJones_SEO for @riseatseven #measure
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Wonder what being on a show like Shark Tank does for sites? Real-time GA tells the story: goo.gl/GWuq59
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New In Data Studio: Present a Report
You can now display a report as a presentation, similar to Google Slides. You can present in full screen, and choose to automatically display each page the report for a specified amount of time.
Learn more: support.google.com/datastudi… #measure
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Google Analytics 4 Reports can now be further customized with Match Types. Report Filters now supports match types, including ‘begins with’, ‘exactly matches’, and regex.
Start using them now! → goo.gle/3KrkkqX
ALT Screenshot of Google Analytics 4 user interface highlighting filters for customization.
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🔍 Search Console keeps track of pre-visit activity, like search impressions and clicks
📊 Google Analytics captures valuable insights about on-site user behavior
… and with a new Looker Studio dashboard, you can visualize and compare data between the two tools. ✨
Make sure all three tools are working in harmony: goo.gle/42fPU3b
ALT Image of a Looker Studio dashboard that visualizes data from both Google Analytics and Search Console
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9 Google Analytics Tips to Improve Your Marketing socialmediaexaminer.com/goog… /by @kristihines for @SMExaminer #analytics
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A 6-Step Guide To Tracking Social Media In Google Analytics blog.hootsuite.com/tracking-… /via @hootsuite #analytics #social
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Have tried Data Studio yet? Make beautiful visualizations to communicate your data better: goo.gl/5Xlo8X
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How to Discover Analytics With the Google+ Dashboard socialmediaexaminer.com/anal… /by @lizjostes for @SMExaminer #analytics
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New in Data Studio: You can now create charts automatically by dragging a field from the Available fields panel onto the report canvas.
You can also add dimensions and metrics to charts by dragging and dropping fields directly onto the chart. bit.ly/3cnfcRZ #measure
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A step by step guide on how to track brand metrics by target audiences using Google Data Studio bit.ly/2LgaYkb #measure
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Marketing @thenextweb way: Google Tag Manager, we’re in love! thenextweb.com/voice/2016/02… /by @martijnsch
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📣 New in Data Studio: Use conditional formatting rules to display your data in different colors according to conditions you define. bit.ly/2WchzQb #measure
(And stay tuned for more updates in the world of Data Studio coming soon)
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Redesigned Google Analytics mobile app now available for both Android and iOS: goo.gl/AzrYa1
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🗣️ Announcing cost data import for Instagram, Facebook, and TikTok 📸
No more bouncing between TikTok Ads or Meta Ads and Google Analytics! Calculate ROI and ROAS in one place, and make smarter business decisions.
Import cost data from Meta Ads: goo.gle/48VZ7Td
Import cost data from TikTok Ads: goo.gle/4h2aStq
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New In Data Studio: Report Publishing
Report publishing lets you control when viewers see the changes you make to a report. You can now work on a draft and when you are ready to let viewers see the new version, then publish it.
Learn more: support.google.com/datastudi… #measure
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From @aleyda: A free Google Data Studio dashboard using Google Search Console Data that helps to quickly assess sites' top search behavior per device.
A Search Performance Per Device Dashboard to Analyze Mobile vs. Desktop Website Search Behavior bit.ly/2YPZDxc #measure
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Using Google Analytics to Understand Your Social and Mobile Audience blog.crazyegg.com/2016/03/30… /via @CrazyEgg
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How to Track JavaScript, AngularJS and jQuery errors with Google Analytics
blog.gospodarets.com/track_j… /by @malyw
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Congrats to @chanian @buster and team @Twitter for the rollout of Twitter Analytics to everyone. analytics.twitter.com #analytics
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📣 Announcing: availability of a Google Analytics 4 dataset for learning the free @GoogleCloud BigQuery integration. Explore the benefits of the integration today. goo.gle/2U9Asqh
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Learn how to chart and track Google Trends in Data Studio using Python bit.ly/37i1SuI /by @hulyacobans for @sengineland #measure
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Conversions in Google Analytics 4 are now key events in the report and explore workspace. Learn how you can get consistency in your conversion measurement across Google Ads and Analytics! → goo.gle/3viRncH
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A cool tool: Is your HTML bloated? A flamegraph can tell you why bit.ly/2FlfgUp /by @csabapalfi #measure
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Hello Google Attribution, goodbye last-click: Measure marketing impact across channels & devices. Watch the demo: goo.gl/OsnDTP
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Marketing Land: Google launches Analytics 360 Suite to provide better marketing measurement marketingland.com/google-lau…
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Ready to take control of your tagging so you can improve data quality, performance, and privacy?
See our new tutorial to get started with Server-Side Tagging in Google Tag Manager → goo.gle/3Lk5bJB
ALT graphic showing the difference between client-side tagging and server-side tagging
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We're making Google Data Studio free for everyone: goo.gl/pWypsy [create/share as many reports as you need, all for free]
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New to Analytics? The interface map will help you learn the main reporting tools/controls: goo.gl/rXsraq
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We’re bringing the best of Search Console to Google Analytics 4 properties. 🙌 Learn how the integration provides easy access to important insights about your website’s organic Search performance → goo.gle/3CkcJV8
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We’re excited to announce that Data Studio, Google’s free data visualization and reporting product, is out of beta and now generally available. bit.ly/2pqPpkU #measure
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10 Ultimate Google Analytics Tips To Boost Your Digital Marketing business2community.com/digit… /via @B2Community
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You’ve been asking: How do I track referral traffic from AI chatbots?
We’ve laid out the steps for you here: goo.gle/3HhcCBv
ALT A screenshot from Google Analytics showing the user interface for "User acquisition" with a callout to "Create a custom channel group and give it a relevant name, like 'AI Chatbots'."
ALT A Google Analytics screenshot displaying how to add a new condition using "matches regex" to include URLs for "AI, openAI, chatgpt, t.me/gemini, google.com/bard, gemini, google.ai."
ALT A Google Analytics screenshot showing the "User acquisition" report, highlighting the "Traffic acquisition" section. The text states, "Now you're ready to analyze your data!" and "See it in the Acquisition > User acquisition and Acquisition > Traffic acquisition reports."
ALT A Google Analytics screenshot of a report, with a callout pointing to the selection of a "newly configured channel group, AI Chatbots, as the primary or secondary dimension for the report."
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We’re introducing new predictive capabilities in Analytics. With Google’s #MachineLearning, you can now better understand which users are likely to spend or churn. Learn more → goo.gle/2CkLy2s
ALT New predictive capabilities in Google Analytics
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We have a couple optimization jokes, but are A/B testing them to know which one to tell you.
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We’ve created a collection of GA4 resources dedicated to beginners and small business.
Learn how to understand GA4 fundamentals, from setting up an account to interpreting data! ➡️ goo.gle/3LhbooL
ALT Graphics of people on their phones with graphs and cogs in the background
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New: Data Studio reports, delivered right to your inbox. Last fall, we launched the ability to download a Data Studio report as a PDF. Now, you can schedule that PDF to be emailed to you and others every day, week, or month. bit.ly/2TT7kl4
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New Analytics Academy course: Google Analytics for Power Users blog.google/products/marketi… hosted by @kristaseiden #measure
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"Google Tag Manager recently released a new feature called Custom Templates. Actually, it’s not fair to call it a feature. It’s a full-blown paradigm shift in how we use Google Tag Manager." bit.ly/2Qii8VD /via @SimoAhava #measure
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The new Realtime pages report gives you an instant view of which pages are currently being viewed across your website or app! See which pages are trending and how many visitors are on each. You can also use this data to unlock the following:
📈 Identify your most popular content
🎯 Assess the impact of your marketing campaigns
🛠️ Spot and address website issues immediately
Get the insights you need and learn more about the new Realtime pages report here:
goo.gle/4eDMmww
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Google Launches New Data Tools for Marketers wsj.com/articles/google-laun… /via @WSJ #measure #marketing
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"Google Analytics 4 is the future in data analytics and marketing... Marketers should rush to upgrade their accounts and leverage the maximum benefit from GA4."
Google Analytics 4 Properties - Everything You Should Know business2community.com/seo/g… /by @B2Community #measure
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How to Automate Keyword Ranking with STAT and Google Data Studio bit.ly/2IaYQiz /via @moz and @getSTAT #measure
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Good news for everyone measuring ecommerce with GA4! 30 new dimensions and metrics are now available in the custom report builder. Check them out → goo.gle/3Dl47zU
ALT Text graphic saying "30 new ecommerce metrics and dimensions!"
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Using Google Data Studio for a more actionable Google Search Console Performance Dashboard aleydasolis.com/en/search-en… /by @aleyda #measure
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Just announced: two new features launched.
1️⃣ To identify your most engaged and profitable audiences, we’ve introduced the new Audiences report.
2️⃣ You can now set a default value for a conversion event.
Test them now! → goo.gle/3YisjfV
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Improve website performance and reduce prefetching with a new machine learning-based user behavior prediction tool, leveraging the Google Analytics Reporting API: Guess.js: blog.mgechev.com/2018/05/09/… /via @mgechev and @addyosmani #measure #googledevs
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How to Track Ad Blocking w/ Google Analytics, Including Code, Metrics, Reports goo.gl/Z4DYrX /by @avinash
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Today we’re celebrating you. 1 million data-savvy professionals who are a part of this community - thanks for all your great interactions!
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Introducing our newest Analytics Academy course: Google Tag Manager Fundamentals analyticsacademy.withgoogle.…
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