If you're learning SEO, and don't know where/how to start/continue, with good and free reliable resources, I've created this #LearningSEO site: learningseo.io/ It features a roadmap + google sheet to copy/paste with an aggregation of free guides and courses 📚🙌🤩

ChatGPT for SEO: 20 Ways to Leverage ChatGPT in your SEO Activities 🤖 * Cluster keywords based on relevance * Classify keywords based on intent * Generate metadata * Generate structured data * Generate redirects rewrite rules My latest post 🤩👇 aleydasolis.com/en/search-en…

This year Spain representation to #Eurovision is just 🔥😱🤯 @ChanelTerrero deserves to win 👏 Vote for her tomorrow in the final if you can! 🙌 #Chanelazo is coming 💪

Somehow I’m the European Search Personality of the year 🙌☺️ I’m honored and massively thankful for the award! I’m speechless #eusearchawaeds

New (long due) post: Using Google Data Studio for a more actionable Google Search Console Performance Dashboard - with a free report that you can copy and use as a template > aleydasolis.com/en/search-en…

Looking back to 2021 👀 I focused on sharing SEO templates/checklists/flowcharts to facilitate others work & learning journey! Here are the top ones: 1. The Keywords Mapping Cheatsheet For Different Types of Sites [with a Google Sheets Included]: aleydasolis.com/en/search-en… ...

Check the resources I've created to help you: 🤓 Learn SEO for Free w/ #LearningSEO roadmap LearningSEO.io 🎙 Learn from other SEOs experiences w/ @CrawlingMondays video & podcast 🚨 Keep up w/ the latest SEO news w/ #SEOFOMO newsletter seofomo.co/ ...

Google's Content Quality & Helpfulness Questions 🙋🏻‍♀️ - A Checklist with Questions to Ask in English and Spanish: docs.google.com/spreadsheets… I have expanded the Checklist that featured E-A-T related questions to include also Helpful Update related ones to assess your content 👌

Small company SEO problems: “We don’t have resources to implement those technical or content improvements.” Big company SEO problems: “We don’t have approval to implement those technical or content improvements.”

I've created a Google Data Studio Dashboard to help you to identify & assess your pages search results CTR drops after the Google Title update using GSC data! Check it out 👀 datastudio.google.com/u/0/re…

99% of GPT-5 reviews out there so far 🫣

AIPRM - A Chrome Extension with ChatGPT Prompts for SEOs The AIPRM for SEO extension adds a list of curated prompt templates for SEOs to ChatGPT. With just one click access a curated selection of ChatGPT prompts for SEOs. by @cemper 👏 Try it now 👇 chrome.google.com/webstore/d…

Paid Search Organic Search /ht @ThatChristinaG

Already missing Universal Analytics interface and have a hard time getting used to GA4? Check out this Looker Studio Report featuring UA reports for your GA4 data 🤯🔥👏 lookerstudio.google.com/u/0/… /ht @GA4classicMode

I'm delighted to announce that #SEOFOMO has reached the 20K subscribers 🙌🤩📧 Thank you all very much to all who have subscribed and referred others during this period! I'll be announcing the winners of the #SEOFOMO20k Challenge Giveaway next Friday 😎🙌 Stay tuned! ...

Today I'm sharing two templates to complement your SEO Audit Checklists: 📊 A Google Sheets SEO Recommendations Prioritization Template 👩🏽‍🏫 A Google Slides SEO Recommendations Presentation Template They will help you to prioritize & communicate recommendations for execution 👇

My grandma died yesterday and I’m heartbroken. She raised me since I was 1 yr old and we lived together until I left Nicaragua when I was 24. I find consolation in the thousands of times I told her I loved her, including the last time we spoke. RIP IME ❤️ Always in my heart.

Remote work is also part of the future for: 🧘‍♀️A more balanced work life 🏡 Lower housing costs 🚗 No commute related pollution 👩🏻‍💻 Better employment in development countries 👨‍👩‍👧‍👦 Repopulation of smaller towns 👩🏾‍💻 Diversity in organizations

Request to all SEO tools: A Google data studio connector 🙏

New Post 🚨 The Keywords Mapping Cheatsheet (the Different types of Pages and Queries Patterns to Target with each) For Different Types of Sites [with a Google Sheets Included for E-Commerce and SaaS along Examples] aleydasolis.com/en/search-en…

To celebrate the #100KFollowers: 💥 10 Errors I've done as an SEO (I wish I had been warned of), & how to avoid them... 1. Saying yes to what looked as attractive SEO job/projects w/o validating well there was a fit for SEO, resulting in unsuccessful processes. ...

SEO vs PPC

Reminder: SEO is not optimizing for search engines. SEO is optimizing for potential users/clients/customers/readers looking for your services/products/information via search engines so they can find you and choose you instead of your competitors.

Should you index a product page? It depends on its inventory status! I've created this decision making flowchart with the criteria I use for an upcoming E-commerce SEO post + presentation, I hope it helps you too 🙌🤩💸

I'm delighted to announce a new version of #LearningSEO 🤩 New design, more intuitive navigation across the now clickable SEO roadmap, refreshed resources, FAQs, and much more to come! This new home will facilitate building a stronger new hub to help for free new SEOs to learn faster with reliable resources 👌 Check it out 👇👩🏻‍🏫🔥learningseo.io/

Have you been hit by Google's May Core Update? 1. Check if so via Search Console Data with a segmented Google Data Studio Report here: aleydasolis.com/en/search-en… 2. Have you been hit and don't know what to do? Take a look at this flowchart: aleydasolis.com/wp-content/u… 🙌

New post showing my love for my favorite (non-SEO focused but) super useful for SEO tool: 9 Practical Ways to easily use Google Spreadsheets for (rather common) SEO tasks 👩🏻‍💻📈👌🙌🔥 aleydasolis.com/en/search-en…

Write an SEO horror story using just 3 words! I’ll go first: Single Page Application 😬 /ht @MorningBrew

Topic extraction, text classification and sentiment analysis of your top performing content and targeted SERPs top ranked pages to identify topics gap and opportunities don't need to be hard. Here are freemium Google Sheets Add-Ons you can use: ...

Left: Before starting in SEO. Right: After a few years as an SEO. 😂🤷🏻‍♀️

New Post 🚨 How to Develop Actionable and Impactful SEO Audits: The SP2 Principles that Facilitate SEO Execution & Drive Growth - I share a step by step of the framework/principles I use and include Google Sheets resources to get started too 🙌 aleydasolis.com/en/search-en…

I created this after a conversation w/ a client about the ability to rank for different types of queries and the reason why all areas in SEO should be aligned to make it work in the best possible way: technical, content, links. It's fundamental, but we often forget about it.

If you're in the process to optimize your site pages experience: Core Web Vitals, HTTPs Usage, No Intrusive Interstitials, etc. Take a look at these *FREE* tools & guides compilation to help you with the task: docs.google.com/spreadsheets… Want me to add any? Just reply with it :)

A free tool that I use every time I do a technical SEO audit: PageSpeed Compare pagespeed.compare/ - The easiest way to get in *bulk* Core Web Vitals lab & field metrics along with opportunities. Great to assess your top URLs and benchmark with competitors' pages 👌 Use it!

SEO questions we can now answer in bulk with the new @googlesearchc URL Inspection API adoption by SEO crawlers like @screamingfrog & @sitebulb 🔥👀👇 1. For which pages Google is not using the specified indexability/canonical configuration and what is doing/using instead? ...

Two SEO GPTs I've created for assessment + learning 👀👇 1. Content Helpfulness and Quality SEO Analyzer: Assess a page content helpfulness, relevance, and quality for your targeted query based on Google's guidelines vs your competitors and get tips: chat.openai.com/g/g-WxhtjcFN…

Here's a tip in case you don't have a VPN to check international SERPs: Use the Chrome DevTools "Sensors" geolocation option to emulate it: developers.google.com/web/to… Here's a "food nerby" result geolocating to SF - I think this might be useful for you @rebelytics

It's here! Google officially announces the new Google Search Console: "We are now starting to release this beta version to all users of Search Console" with many updates including 16 months of data in Search Performance - Thanks @googlewmc 👏👩🏻‍💻 webmasters.googleblog.com/20…

SEO Flowcharts To Support SEO Decision Making: A compilation of my top 10 ones 👀 🔥 Should you prioritize an SEO Task? 🔥 What to do when hit by Core Update? 🔥 Should you prune or optimize a page? 🔥 Should you migrate a Page to the New Web? More 👇 aleydasolis.com/en/seo-flowc…

Head of SEO SEO Account Manager Link Builder Technical SEO

Why my Page Doesn't Rank [Better or At All]? It's one of the most common SEO questions! 👀 I've created a Google Sheets with a Checklist to Help Answer it: docs.google.com/spreadsheets… (Go to "Edit" > "Make a Copy" To copy) and a #LearningSEO Page for it too: learningseo.io/why-my-page-d…

Today I learned: the maximum tabs allowed in Safari on iOS are 500. 😬😅

The SEO tactics Google is going against in March 2024 core update 👀🍿

Hahaha 😂

Dear Online Publishers, For 2019, Please stop the nonsensical usage of slideshows to manipulate engagement vanity metrics, it's: -Not useful -Hurting your pages relevance -Making it harder to access all of your content (for users & search engines) -Bloody annoying Thanks 🙄

Google Sheets is adding three new tools to help generate more compelling reports and better display data: * Slicers * Scorecard Charts * Themes Can’t wait to play with them! 🙌 More: gsuiteupdates.googleblog.com…

I highly dislike hamburger menus in desktop Websites. When they said "Mobile First design" it didn't mean to take mobile sub-optimal design patterns -due to its own limitations- to desktop.

New Post & Resource: Analyze A Recent Google Update Impact via Search Console Data w/ a Google Data Studio Report 🙌📊 I use this report to easily go through clients GSC data to spot trends changes in recent rankings after Google Updates! See and copy: aleydasolis.com/en/search-en…

“We don’t need an SEO audit, our web developer was SEO savvy and took it into consideration when developing the site.” 🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩 🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩

Are you doing Speed & Core Web Vitals analysis? To prioritize actions w/ clients I've found useful to do competitive speed & CWV analysis to show its importance and impact vs. other player for meaningful queries! Here's a thread about how to do it w/ free tools ⚡️🛠 ...

Can you guess what happened here? PS: I'll answer in a bit 😉

I almost cried of happiness today 😭 I see the light at the end of the tunnel now 💉 got my first shot of Pfizer 💪

SEOs in the northern hemisphere at the moment 😅 #CoreUpdate

Thoughts from Google's AI search announcement & potential impact: 1. Losers: Publications/sites focusing not only on facts & basic comparisons, but also reviews/guides to do X. We have a new Position Zero/Featured Snippets "on steroids" now for broader informational queries...

A reminder that you can see this free Data Studio Dashboard using GSC data to easily identify potential rankings changes in recent days from the Google Core Update: datastudio.google.com/u/0/re… - it now has also a 2nd page showing the evolution per directories too! 👇👀

Best Google Sheets Formulas for SEO & Content Audits with handy examples: * IFERROR * LEN * SPLIT * SEARCH * VLOOKUP * IMPORTXML * IMPORTRANGE * QUERY by the awesome @theshelleywalsh 👇 🔥 shellshockuk.com/best-google…

Easily analyze Google Search Console data and identify clicks gains and loss faster by using this awesome Google sheets explorer from @hugodeuxfois 🤩👇 hugoakhtari.com/en/google-se…

SEOs since the @googlesearchc announcement of the new Crawl Stats Report 😂🤷🏻‍♀️

One of my fav SEO Chrome Extensions was SEOminion as it offered a great mix of functionalities. But now requires having a Keywords Everywhere paid plan to use it. Here are a few Free SEO Chrome Extensions that offer similar/alternative/complimentary functionalities to check 👀

After 2 years from the last newsletter I sent (which I didn't do often) one of my 2020 resolutions is to retake it, & start sending the best SEO tips & resources I see. Join +1,700 SEOs and stay tuned this weekend for the next one 📩 Register here: aleydasolis.com/en/seo-tips/

Ohhh @semrush has released an SEO report template for Google Data Studio 🔥👌 datastudio.google.com/report…

Got an SEO client after a rankings decrease from a redesign? 1. Check previous top ranked pages + queries (GSC/SEMRush/Sistrix) 2. Look for top pages old design in Internet Archive 3. Compare w/ current design to identify optimization gaps 4. Close the (negative) gaps! 🙌

This week in SEO 😅

Y si no te gusta programar puedes tener una carrera exitosa y lucrativa también en: * Marketing Digital * SEO * Product Management 😌🙌

Have you been doing SEO for a few years? What’s the top thing you wish you had known when you started? Something game changing in your SEO career? Reply with a tweet! I will feature your top quick tips/advice in #LearningSEO learningseo.io/ 🙌🤩

Ohhh The Google Search Console has a new look and I'm loving it 😍 @googlesearchc

If you're in Ecommerce or do Ecommerce SEO for established retailer you want to read this: Another likely consequence of Google's SGE based on its current interface in Beta: Established Brand retailers PLPs will lose organic search traffic that *won't* likely only go to their own PDPs (!) ... but also to other online stores offering the product. This is traffic that they pretty much owned, going to the brand retail PLP. Here's why: If you do SEO for an established retail brand you know how important branded searches are, a very *high* share of the organic search traffic will come from: [Brand Name] + [Product Line/Category Name], eg: Nike Sneakers, North Face Hoodie. These queries will be ranked in top positions by the brand online store relevant categories/PLPs easily. It's pretty much traffic they have historically "own" and little need to optimize for. But now? Not so much. Google is generating a PLP like experience in the SGE snapshot directly, with an overall product description and showing the relevant brand products directly there in a clickable product carousel like format... but when you click on any of the brand products, it shows a product knowledge panel that won't only show results from the PDPs of the "brand" site, it will show also PDPs from any online stores/ditributors/etc. that also offer those brand products and optimize their feeds/structured data well to appear there. Now that commercial, mid funnel, branded organic search traffic that used to go to major brand retail PLPs? A good share of it will be spread across its own PDPs as well as third party online stores PDPs that offer them and optimize them well 😅 Ecommerce: This is the time to optimize your PDPs! 🫡

SEOs waiting for change in their organic search performance after SEO recommendations have been implemented 👀

So simple and yet so overlooked: Aligning your content funnel to target users search journey with the relevant type of content. You can consistently find pages losing rankings after each core update for not doing this right, and a mismatch when fulfilling search intent.

Use meaningful metrics that communicate the progress towards goals you want to achieve with SEO instead.

#GoogleDown #2020 😳🙈

Recipe Structured Data Does Matter for SEO - the results of an accidental removal of recipe structured data and the impact it has on overall metrics like clicks, impressions, and average position of a food-related website: technicalseo.com/insights/bl… by @type_SEO

YouTube Optimization Tips for SEOs - My Slides from #SMXAdvanced 🙌📹👩🏻‍💻 Sharing my @CrawlingMondays journey 😊🙏 slideshare.net/aleydasolis/y…

SEO Area Importance vs Website Size 👀 I've created this chart based on the one the awesome @thetafferboy (shockingly still suspended over here) shared as one of his unsolicited SEO tips (which you can see here: linkedin.com/pulse/200-unsol…) adding backlinks and nuance for content ...

Thank you everybody for your kind birthday wishes, it really means a lot 🥳 🙏 I’m celebrating dining out for the first time since the pandemic started 🥲❤️😌 Cheers 🥂 #40FTW

Low Hanging Fruit SEO Reminder: Check those pages that have been losing organic search traffic/rankings for relevant queries and see if there's opportunity to refresh/expand them to make them more useful/descriptive/comprehensive - the effect when you do it well 👇

Finally! A meaningful SEO Success factors post: Reasoned, Prioritised, Actionable > zyppy.com/seo-success-factor… Well done @CyrusShepard 👏

🚨 Google is now asking quality raters to assess if the main content of a page is auto or AI generated, and if so, is lowest rated 👀 @JohnMu #sclmadrid

AI Bros: "SEO is dead because people are now searching via LLMs" 🤡 Here's the data/facts backed reality 👇 1. ChatGPT had 5.8B visits in August 2025 vs Google 83.8B visits. Yes, ChatGPT traffic is growing but still *far* away to what Google drives. (data from Similarweb) 2. Even if ChatGPT continues to grow like crazy: The reality is that it shares 95% of its audience with Google. People use ChatGPT along with Google (instead of replacing it) and for many other use cases than the ones they use Google (eg. task oriented requests). (data via Similarweb) 3. LLMs still only brings less than 5% of revenue to most sites, while SEO still brings +50% of revenue. (The SEOFOMO AI Search Optimization Survey). 4. LLMs answers also rely on grounding (retrieving real-time external information via their search integration beyond its static memory) when current, factual information is needed, this means SEO is vital for it. 5. ChatGPT is even using Google search results via APIs (besides Bing’s one) when grounding is needed for their answers as reported by The Information, which some SEOs, including myself had tested first-hand: aleydasolis.com/en/ai-search… 6. The principles and pillars of SEO remain when optimizing for AI Search: Crawlability, indexability, content relevance, EEAT and popularity towards the relevant audience behavior ... what changes are criteria we use to optimize based on the specific platforms characteristics (eg. different user agents, lack of JS rendering capacity, shifts in search behavior, bigger role of citations). 7. Let's also not forget that SEO goes beyond optimizing for Google. SEO is about optimizing for any platform used as a search channel. There's SEO for YouTube, SEO for TikTok. So even if Google traditional search interface is not used anymore... there will be SEO (or whatever you want to call it) for AI search platforms (Google's own AI Mode, ChatGPT or Perplexity) or any other platform used as a search channel to drive visibility, traffic and revenue to businesses. It doesn't matter how you call it and want to brand it, if SEO/GEO/AIO/etc.: We will continue optimizing the platform the audience uses. TL;DR: LLMs are expanding and evolving (not killing) search as a discovery/marketing channel, and yes, some shifts will be needed but if you've been doing SEO for a while, as I have since 2007 you know how search platforms and user behavior are always shifting. The SEO I do now has nothing to do with what I started with back in 2007... and I remember how some were saying SEO was dying already back then. Let's move forward together to continue evolving responsibly as an industry, bringing impact and results to clients/businesses, and avoid the noise!

My hreflang implementation guide How-to snippets in desktop results 🤓

Search Analytics for Sheets by the amazing @mihaiaperghis, one of my favorites SEO google sheets add-on has had a major update: You can now retrieve URL Inspection data for your pages along with their performance metrics 👏🤩 Check it out: searchanalyticsforsheets.com…

Link Building Content Optimization Tech SEO

That SEO life 😅

Want to easily spot if your sites have been likely affected by Google's Core Updates for free? 📈 Use GSC Guardian! The free Chrome extension from @DasfNYC highlighting Google Updates over your Search Console Performance report 👀 Check it out 👇 chrome.google.com/webstore/d…

SEO project management for successful processes - slideshare.net/aleydasolis/s… my slides from #TheInbounder 🙌🔥✊🙏☝️

It finally happened 🔥 LearningSEO.io is now 1st position for "Learn SEO" in the US 🙌🤩 Thanks so much to all of you who have referred, linked and contributed to the site 🙏 It's only getting better and more helpful! Stay tuned for the latest updates 👀

Honored to be interviewed at @HuffPost: Why Aleyda Solis is Hotter than any other SEO specialist m.huffpost.com/us/entry/us_5… Thx @VagabondCEO

What a useful Google Data Studio Dashboard allowing to easily segment and classify your keywords intent by @lazarinastoy 👏 check it out: datastudio.google.com/report…

What to do to improve Poor CTR in SERPs besides improving rankings 👇

Mission accomplished 👀🙋🏻‍♀️💥

💯! At 26 I started working at an online marketing agency knowing nothing about SEO which eventually allowed me to find what would be the profession that has allowed me to do, obtain & experience things 26 yr old me would have never dream. Take your time. Follow your own path 🙌

🚨 Google Search’s Internal Engineering Documentation Has Leaked and analyzed by @iPullRank 👀 Many of these had been denied to be used by Google👇 * There are 14K ranking features and more in the docs * Google has a feature they compute called “siteAuthority” * Navboost has a specific module entirely focused on click signals representing users as voters and their clicks are stored as their votes * Google stores which result has the longest click during the session * Google has an attribute called hostAge that is used specifically “to sandbox fresh spam in serving time” * One of the modules related to page quality scores features a site-level measure of views from Chrome And more! A must read for SEOs, check it out: ipullrank.com/google-algo-le…

5 Free or Freemium SEO Tools and/or Extensions to Analyze your SERPs for opportunities: 1. Keyword Surfer by @surfer_seo Chrome Extension: See kw search volume, CPC, related terms w/ search volume, pages titles change, Words No., estimated traffic and outline generation. ...

Data Studio for Web Migration ranking analysis is 👌 Besides tracking the before/after evolution as @simoncox shared here: simoncox.com/article/using-g… You can configure table reports blending GSC data to show side by side the new vs old ranked page along metrics for your top queries

The new Bing Webmaster Tools is an SEO platform! * A keyword research tool (w/ mobile vs. desktop split) * A backlink analysis tool allowing comparisons w/ other sites * An on-demand SEO crawler * SEO reports w/ recommended actions Use it bing.com/toolbox/webmaster @BingWMC 👏

Achieving SEO results is hard. Higher SEO maturity across most profitable industries Better user search experience and quality required to rank. More complexity to manage SEO project execution. Here's how 6 ways to make SEO audits that actually impact results 👇 1/n

The SEO Skills Maturity Matrix - Charting a course for SEO careers (both agency & in-house) by @tomcritchlow: newsletter.seomba.com/p/the-…

I've updated SEO Recommendations Prioritization Template 👀 to include: * The SEO strategy the SEO recommendations are part of * Implementation phase, status and dates, to make it also useful to give visibility of the execution state Get it here: docs.google.com/spreadsheets…

At the start of 2020 I retook my free SEO newsletter #SEOFOMO, to keep people updated w/ the best resources, news & jobs in SEO each week 👌 It has gone from +1,7K to +6,8K subscribers! Help me take it to 7K subscribers 🙌 subscribe + share: aleydasolis.com/en/seo-tips/

New Post 🔥 How to Maximize your Pages CTR in Search Results Besides Improving your Rankings - Includes a step by step process, Flowchart covering main scenarios, SERP analyzer in Google Sheet 🙌 😊Check it out: aleydasolis.com/en/search-en…