How are companies optimizing for AI fan-out queries? Some marketers do a variation of this process: 1) Use a keyword you already rank for 2) Find common fan-out queries 3) Determine the most important fan-out topics 4) Optimize your page—or create new pages—for the fan-out queries 5) Measure the results I couldn’t find a great step-by-step guide on how to optimize this process, so I wrote one...

The 10 Most Critical SEO Success Factors 🚀 1 Keyword Targeted 2 Fresh & 3 Unique Content 4 Satisfies User Intent w/ 5 Expertise, Authority, and Trust 6 Crawlable + Accessible to Search Engines 7 Speed 8 Built for Multiple Devices 9 Earns a High # of Clicks + 10 Quality Backlinks

As of now, all premium SEO training courses at Moz Academy are 100% free. A small thing, but we did this to help: • SEOs become more marketable in the workforce • Businesses with Local SEO • Agencies get more leads Use code "wegotthis" (through 5/31) moz.com/training

Google released a free Simple ML add-on for Sheets, and it's kind of... glorious? Simple Machine Learning no code required Here it's used on Search Console data to identify over/under-achieving URLs based on Impressions + Position data 5 minutes and outlier URLs easily spotted

So explain it to me like I'm five... Did Matt make WordPress open source while creating a pseudo non-profit simply to grow adoption and get 1000s of developers to donate a million hours of free labor all to benefit his for-profit enterprise? Cuz it kinda seems like that

Today I optimize <title> tags. Some consider it a lowly task. A job for interns. On the contrary. It is—in fact—one of my most rewarding, happiest, + highest ROI jobs as an SEO 💥

- You don't need to read every SEO article - You don't need to listen to every podcast - You don't need to follow the top 357 influencers on Twitter • You DO need content • You DO need links • You DO need to do the work + learn from your wins/mistakes

Damn - you know I like site architecture for SEO. This is one the most articulate+detailed updated guides I've seen on specific tactics and implementation: "An SEO’s guide to site architecture" builtvisible.com/solving-sit… by @richardbaxter

🤔 Venn diagram of the day folks:

How it started: How it’s going:

Top 10 most common SEO answers to "Why am I not ranking?" 1. It depends 2. 3. 4. 5. 6. 7. 8. 9. 10. Links

Google's Search Console "Crawl Stats" report is probably the most underrated tool you're not using Probably because Google hid the reports in the interface To find it, you need to navigate to "Settings" > Crawl Stats A few tips🧵1/6

While I love WordPress, I sadly no longer trust it as a CMS. Here's what I would love to see happen: • The top companies (@wpengine, @elemntor, @bluehost, etc, etc) fork WordPress and pledge financial support for an entirely new foundation • Importantly, governance should be truly independent. Voting rights could be earned by developer hours or plugin contributions, but no single person or company could any longer make unilateral decisions • @Cloudflare could donate capacity to this new entity If setup correctly, we could have a true community-driven non-profit supported by *distributed* for-profit enterprises, and create a cherished web resource not unlike the Internet Archive or Wikipedia Foundation. I would support this open source CMS until my last breath

The unspoken secret of so many technical SEO audits is that 50% don't improve traffic/rankings, AT ALL. The truth often is: • Your content isn't the best for the query • You need more links A good audit will address user experience, content quality + links as ranking factors

If you: 1) go to Google right now 2) enter "Thanos" 3) click the golden glove You can get a live inside look at Google's secret strategy to send fewer clicks to publishers google.com/search?q=thanos

If you ever used the Wayback Machine to diagnose/track site changes for SEO, this is a great upgrade: "Changes" is a beta tool that tells you exactly when+how much a page changed (No more searching through date after date) web.archive.org/web/changes/… Thanks @roeyskif for the tip!

SEOs recommend shorter URLs because: 1) Easier to share 2) Fewer errors 3) Can be incorporated into Google SERPs/influence CTR 4) Shorter + keyword-rich URLs are correlated with higher rankings 5) Prettier🌷 Even though URL length isn't a ranking factor, it's still a good idea!

This is an incredible search result from Google: • Answers a fairly complex question • Takes the copy of many 3rd party publisher to create its own independent web page • Zero visible on-page links to the publishers who provided the data This is the future of Google Search

Google is such a great company, they've never been hurt by a major algorithm update 📈 Maps, YouTube, Fights, Shopping, and more win almost every time. (And the Ads department is on 🔥) A testiment to their great content, really.

Claim: Google says <H1> tags aren't critical for SEO. We decided to test + verify it with... SCIENCE!!!⚡ Are H1 Tags Necessary for Ranking? [SEO Experiment] New post via @moz moz.com/blog/h1-seo-experime…

Google Analytics shortcuts to change your life: d t :Date range = today d y :Date range = yesterday d w: Date range = last week d m : Date range = last month d 7 :Date range = last 7 days d 3 0 : Date range = last 30 days d c :Last-period comparison d x :Year-ago comparison

Google offers a new learning path in Generative AI It's free, fast... and actually helpful?! While the courses are quick (scored 100% after watching a 25-minute video), it actually deepened my understanding of Generative AI + fresh ideas about using AI in SEO/Marketing

5 Recommended SEO Courses (2 Free/3 Paid) 1. One Hour Guide to SEO moz.com/learn/seo/one-hour-g… 2. SEO Fundamentals semrush.com/newacademy/cours… 3. Siege Content Marketing Course siegelearn.com/p/content-mar…💵 4. Affiliate Lab affiliatelab.im💵🎩 5. DistilledU distilled.net/u/💵

SEO is dead. To you. Because you forgot its birthday and took PPC to the dance. This is why I outrank you in Google, my friend. This is why.

If you do SEO, you need links, but Google doesn't treat all links equally Not by a long shot New post - "All Links are Not Created Equal: 20 New Graphics on Google's Valuation of Links" Fresh + updated from the @randfish original moz.com/blog/20-illustration…

It's 💯 terrific if you want to learn Python (or HTML, or CSS, or JavaScript) but keep in mind 90% of SEO is: 1) Content 2) Links If you want to maximize ROI, the biggest winners are those who consistently deliver in these 2 areas Lots of folks killing it typing into WordPress

Search Console: I have data for you Me: Oh wow, that's nice Search Console: Here are your backlinks, most linked-to pages, and your top anchor text Me: Cool! So all this information is linked together in the same report so I can make informed decisions? Search Console: LOL no

New: Know anyone doing SEO for the 1st time? Created an easy guide detailing exactly what to do days 1-7 of SEO The 7-Day Quick Start Guide to SEO+Cheat Sheet: 1. SEO Data 2. Indexing 3. Target Keywords 4. Google SERPS 5. Creating Content 6. Internal Links 7. Link Building🧵1/3

Friends, save this for all your SEO presentations. The latest data: • Google now claims 93.4% of all US searches • 96.1% of all search in the EU+UK • CTR on mobile drops to ~33% + Free download of CTR by country sparktoro.com/blog/googles-e… by @randfish

Friends, I've tried nearly every PageSpeed solution out there. How did this bloated WP website go from 38 to 92? 1) NitroPack nitropack.io/ - Seriously 🔥 - thank you @blakedenman for the tip 2) Cloudflare APO cloudflare.com/automatic-pla… 3) Edgemesh edgemesh.com/

For years, I was proud of helping Moz rank #1 for "SEO" (along w/ several others) for the Beginner's Guide to SEO Now, losing that #1 spot to Google itself feels so damned defeating Feels like fighting the final boss on level 30, with difficulty set to "Ridiculous" 🤜🥴💥🤛

How to do SEO in 2019: 1) Sit back, pour drink 2) ??? 3) Update ©2018 to ©2019 4) Watch that sweet, sweet Google traffic roll in

7 totally cool, less-known free SEO tools to add to your kit: 1) Beam Us Up 2) SEOlyzer 3) Marketing Miner 4) View Rendered Source 5) Wappalyzer 6) Mobile SERP Test 7) SEO Minion More + comments: The 55 Best Free SEO Tools For Every Task moz.com/blog/best-free-seo-t…

New Post: We Studied 81,000 Page Titles – Google Rewrote 61% Of Them Plus Tips to Beat the Algorithm: 1) The "Sweet Spot" for length 2) Should you use [Brackets] or (Parentheses)? 3) Does Google prefer a title separator? 4) Stopping Rewrites With H1 Tags zyppy.com/blog/google-title-…

Announcing: The Keyword Research Master Guide [7 Chapters]🚨 An entirely new SEO Guide (written by me) 1) Seed Keywords 2) Keyword Lists 3) Finding Profitable Keywords 💰 4) Grouping Keywords 5) On-page Optimization 6) Rank Tracking 7) Tools & Resources moz.com/keyword-research-gui…

Now THIS is the interface Google Search Console needs If you do SEO reporting and/or want better insights from GSC, do yourself a favor and download this free GSC Insights template • Wins/losses • New + lost queries • Regex matching by @HannahRampton rootdigital.co.uk/resources/…

Google Ads sliding seamlessly into your organic search results

This is cool: • Automate your web page speed testing using Google Sheets • Set tests to run weekly • Send alerts automatically to yourself, team, or clients Cost: Free medium.com/dev-channel/intro… ht @henshaw

Damnit. My rankings dropped so low after the latest Google update, I now owe Google 14,700 clicks

Three Zyppy posts to help with your SEO: 1) 100+ Google SEO Success Factors, Ranked zyppy.com/seo-success-factor… 2) 15 Site Architecture Tips for Performance SEO: Master Guide zyppy.com/site-architecture-… 3) How to Build Category Pages that Rank + Convert 10x Higher zyppy.com/rank-category-page…

We SEOs don't deserve @JohnMu, but he deserves our thanks for being awesome (please like if you agree 👍)

An open letter to the folks in Google Search: Listen, I know you recieve a lot of criticism. No matter who you rank on top, folks are likely to complain. I also know you're fighting an army of spammers and over-optimized content that threaten the quality of search results. I get it But let's also recognize that consistently ranking a site #1 will lead to commercial spam on that site and worsening results. Whether it's Reddit or Forbes, folks will see easy money, and now you're fighting another moving target. Do we think Forbes should rank #1 for "best crypto exchange" alongside "best cbd gummies" along with "best headphones" and 100s of thousands of other "best" keywords? 🤔 Does the "brand" of Forbes equate to product expertise? When we look at these pages, we don't see the evidence of personal experience and expertise that you demand of smaller publishers. There's very little evidence that they've actually used many of these products. If we're being honest, these results seem worse than the "unhelpful" content you fought to reduce. What gives? ¯\_(ツ)_/¯ When we see Forbes and Reddit over and over again, it doesn't feel like Google is "searching" anymore, but instead, you gave up to serve the McDonalds of search results with 2-3 items on the menu. Here's what we'd love to see instead: 1) Increase site diversity, so we see different sites with more focused expertise 2) Apply the same content standards of "Helpful Content" to big and small sites alike (you know the standards I'm talking about) 3) Reduce any punishment of sites with small brand footprints. I understand your intentions here, but not every well-researched site has a real-world presence. (and turn down this signal for big brands, as it encourages bad behavior) I've seen what you are doing with Helpful Content and applaud much of it. You could improve Google search if you applied these principles more broadly while relying less on the brand, which has become less reliable over time. Thank you for listening.

Google increases font size = less room for titles Average <title> length displayed in desktop SERPS now 50-51 characters

New Master Guide: 15 Site Architecture Tips for Performance SEO How to structure, build, and link your website for the best possible rankings and conversions. Please share! zyppy.com/site-architecture-…

"SEO is dead"

Google: To protect the public, we demote any health site giving untrusted medical advice. Our standards are VERY high. Also Google: May we suggest some sponsored cancer pills?

Been in SEO 10+ years, which means I'm privy to A LOT of industry secrets. In short: I know where all the bodies are buried. No more hidden truths. It's time to reveal to you what goes on behind the SEO curtain:

If Google talked about cars the way they talk about ranking signals: Me: Does the car use gas? G: It doesn't work like that. Gas is messy. It would be hard Me: But I've literally seen you put gas in the car G: We may use gas for evaluative purposes. SEOs focus too much on gas

One more

Google will still crawl your site. Google will still rank you. Google will still send you emails about structured data errors. And Google will use all that beautiful information to generate AI answers. But Google will not send you traffic. That time is done.

Accurate

It here! The DOJ finally released "Life of a Click" - explaining how Google used clicks for ranking 3 Pillars of Ranking: • On-page • Links+Anchors • User-interaction 1/5 🧵

Super cool: Google SERPs Entity Extraction Tool (free): 1) Download here: chrome.google.com/webstore/d… 2) Register Here: dandelion.eu/accounts/regist… 3) Extract entities + download from any Google search Post: fedegomez.es/extractor-de-en… via @sparktoro

New: 23 Million Internal Links - A Google SEO Case Study • Relationship between internal links and traffic • How anchor text variations relate to clicks • "Naked" anchors and their influence • URL anchors - good or bad? • Empty anchors via @ZyppySEO zyppy.com/seo/internal-links…

One of the greatest "How to Write a High-Ranking Post" tutorials you've ever seen: 13 Steps for Writing SEO Articles (plus, high-speed video) The brilliant @crestodina shows step-by-step his exact entire creation process+a 24 minute video. Worth sharing orbitmedia.com/blog/how-to-w…

Terrific SEO case study + process: A Repeatable Content Generation Process that Generated Over 100,000 Search Clicks in Less Than 12 Months • No Technical SEO • No Link Building • Pure content creation by @Matthew_JKay via @TheWeeklySEO slideshare.net/MatthewKay1/p…

New client website traffic report

To rank in Google: You need semantically relevant text forming entity relationships, link-based popularity + authority signals, crawlable site architecture, device-agnostics performance, and long-term user satisfaction... ...And sometime, you simply need to stuff more keywords.

Q. What are your favorite "Free" SEO Tools? [Mega-Thread] Leave a reply and let us know your favorite, must-have tools:

New post: The 55 Best Free SEO Tools For Every Task Tools that: 1) Are widely used/vetted by SEOs 2) Offer above-board value + data 3) Are actually, truly free via @Moz moz.com/blog/best-free-seo-t…

Everything wrong with Google in one competitive result "best mortgage calculators" The only winner is Google

Yes, please: 100+ Google Sheets Templates & Automation Tools for SEOs/Marketers sheetsformarketers.com/googl… by @sheetsmarketers via @nickeubanks

Google's statements on ranking factors are like onions. They have layers. And when you peel too many layers, you start to cry.

The real SEO contest is called "Google SERPs" • Low entry fee • Millions of players • Real money payouts • 24/7 leaderboard • Rigged to favor the house

How to Succeed at Google SEO - 10 Critical Factors: 1) Targets User Search Queries 2) Crawlable + Accessible 3) Quality & Quantity of Links 4) Satisfies User Intent 5) Uniqueness 6) E-A-T! 7) Freshness 8) CTR 9) Speed 10) Built for Multiple Devices zyppy.com/seo-success-factor…

Spoiler Alert: If an SEO tool has an affiliate program, 10/10 times it wins every "Best SEO Tool" comparison post Like magic

15 SEO Tips for Site Architecture: 1-User Intent 2-Flat vs. Deep 3-Hub Pages 4-Content Silos 5-Cross-Linking 6-Destination Pages 7-Pagination 8-Faceted Nav 9-HTML Sitemaps 10-Link New Content 11-New to Old 12-Breadcrumbs 13-Link Bloat 14-URLs 15-Anchors zyppy.com/site-architecture-…

Absolutely killer/comprehensive SEO audit template via Shaun Anderson (@Hobo_Web) A paid version exists, but the free version is better than 99% out there. Love that it includes both website + content quality! Probably the most complete you'll ever see: docs.google.com/spreadsheets…

How to do On-Page SEO for 2020: 1. On-Page SEO for 2019 2. + FAQ Schema The End

Top 25 @Moz SEO Posts of 2019: 1) On-Page SEO for 2019 @BritneyMuller 2) 60 Best Free SEO Tools @CyrusShepard 3) The Ultimate Guide to SEO Meta Tags @katemorris 4) One-Hour Guide to SEO @randfish 5) A New Domain Authority Is Coming @rjonesx See +20 more: moz.com/blog/top-25-moz-blog…

People, a handy pie chart of SEO Twitter:

Super-handy bookmark: 12 Google Tools + Reports not yet in the new Search Console, but can still be reached at specific URLs. Includes: • Remove URLs • Crawl Stats 💯 • robots.txt tester 🤖 • URL Parameters Tool • International Targeting ...and more support.google.com/webmaster…

True goldmine for anyone SEO/Content Marketer that needs to create content briefs: "Content Brief Templates: 17 Free Downloads & Examples" Real content briefs (where did they get these?) from successful companies, including @convince @Brafton + @Portent contentharmony.com/blog/cont…

Cool case study: How to get 250k+ pages indexed by Google FAST 1. Server-side rendering 2. Dynamic sitemaps 3. + A single line of code to remove JavaScript for bots (explanation in post) dev.to/kunnendavid/how-to-ge… by @kunnendavid via @jbobbink

SEOs right now

Google: Our system found your site unhelpful Me: Nooooo Google: We will update Me: Oh good! Google: We found your site more unhelpful. Please improve Me: Whaaaa?! Google: We will update Me: Google: Your site is now helpful Me: I didn't change anything! Google: Have a pleasant day

Mind blown: If your site's favicon is ALSO your photo, it means it will show in Google's new mobile search results - only tiny. Do you know what this means? Yep, Google Author Photos are BACK! 🤣🤣🤣

4 true things people don't know about me: 1) I don't sell SEO services and haven't accepted a new client since 2015 2) I don't make a dime off my tweets or blogging about SEO 3) Generally speak at conferences for free 4) Wait this sounds terrible. I need a new business model

Gotta be the best + most complete 'Guide to .htaccess for SEO' you've ever seen If you've ever struggled searching for the right code for a 301 redirect (or whatever else) this is your new favorite resource Bravo! 👏👏👏 by @dancmorell h/t @Jammer_Volts danielmorell.com/guides/htac…

SEO Tip: Quick Website Reputation Check (E-E-A-T) 1. Google your site 2. Hit the 3 small dots next to the URL 3. On the pop-up hit "More about this page" 4. See Google's "About the source" for your site These mentions ABOUT your site from around the web that Google knows about

Meme of the day

Google: We found Unhelpful Content on your website, so we're demoting your entire domain in search results Me: Wait, what?! Google: Don't worry, if you simply remove the unhelpful pages, you can recover Me: Great! So you'll tell me what pages I need to remove? Google: LOL, no

Big launch: @Moz updated the Beginner's Guide to SEO with all new chapters for 2019 1. SEO 101 2. How Search Engines Work 3. Keyword Research 4. Onsite SEO 5. Technical SEO 6. Link Building 7. Executing SEO 8. Glossary moz.com/beginners-guide-to-s… by @BritneyMuller @felicitycrawdad

10 years ago I read a post by @randfish that made SEO finally "click" for me. With his blessings, it was my biggest honor to update for modern SEO: "All Links Are Not Created Equal: 20 Graphics on Google's Valuation of Links" Hope you find it helpful ➡️ moz.com/blog/20-illustration…

This free 10-step, simplified Site Quality Audit Checklist is STRONG 💪 SEO Agencies/Consultants that don't currently offer quality audits should consider doing so. Beyond technical SEO + content, these can go a long way in surfacing site opportunities: distilled.net/resources/use-…

If you're struggling to figure out GA4 in light of Google's announcement, here are 4 resources you might find immediately helpful ⬇️

This SEO client had a MASSIVE recovery Here's everything we did 1. Google updated its algorithm The end

Hallelujah! "Remove Duplicates" is now a native function inside Google Sheets: Three new features to format and work with data in Sheets 1) Remove duplicates 2) Trim whitespace 3) Compatible spreadsheet shortcuts gsuiteupdates.googleblog.com…

Regretfully, Google has delayed rolling out the Helpful Content update because they were unable to find any

Traffic to this website is exploding 🤯 Here's my EXACT 5-step process: 1) E-E-A-T 🍎 2) Internal Linking 🔗 3) Topical Authority 🔬 4) Grab a random analytics screenshot stolen from Google Images and post it here on social media 📈 5) Profit 💵 Follow for more random SEO tips!

This #mozcon deck from @randfish is likely the most important document you'll see on the changing state of Google + SEO in 2019: • Organic clicks = 41% • Google Ads CTR Rises to 4.14% • Zero-click searches exceed 50% for 1st time "Web Search in 2019" -drive.google.com/file/d/1lZA…

The Web Developer's SEO Cheat Sheet - Newly updated for 2020 by @BritneyMuller Helps anyone building webpages understand: • HTML elements for SEO • Links + anchor text • Robots exclusion • Social metadata • Structured data + a million things more moz.com/learn/seo/seo-cheat-…

New mega-guide: 100+ Google SEO Success Factors, Ranked Factors that actually improve your traffic & rankings, and how to use them. zyppy.com/seo-success-factor… Please share!

Dear Google, Maybe you don't care when you rewrite our <title> tags But when you cut off the Shrug Emoji's entire right arm, you've gone too far, Google. Too far

Today is officially my last working as a Google Quality Rater It's been massively educational + informative. Ask me anything

If SEO Twitter ran the election: SEOs: Votes correlate with speech length! Google: Just run good candidates Bill Slawski: Here are some election patents Tech SEOs: How to determine winners using Python Barry Swartz: That's old Neil Patel: Votes correlate with speech length!

How it's going

Kinda mind-blowing: How Ranking Works in Google Search A Googler explains "what a new search engineer learns when they start working" — and it's damn informative to SEOs Nice work @jasonmbarnard searchenginejournal.com/how-…

This new Google continuation patent covers it all: 1) Short clicks 2) Medium clicks 3) Long clicks 4) End clicks(!) 5) CTR It's as if Google took all our crazy SEO conspiracy theories and filed them through the US patent office Nice work @bill_slawski! gofishdigital.com/user-click…

My SEO game is soooooo tight... I'm updating all my page dates to 2021 a year in advance to be ahead of the game.

I used to spend *hours* every week on tedious SEO tasks But now I've 100% automated our Google traffic decline using AI agents 📉