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- Following 1,073
- Followers 11,709
- Likes 26,612
Imagine thinking you have to control your wife nitter.app/tatethetalisman/status…
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Over the last 6 months as the Manager of Retention at 4x400, I’ve perfected the email building process we’ve used on our 6 brands and today I think I’m going to give it away for free
Keep reading if you want it 👇🏼
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This isn't a reflection on A's fans, it's a reflection that the owner has alienated their fan base and they refuse to show him support.
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I’m leaning more and more into using human psychology in our emails.
Here’s my latest EASY test that resulted in a 20% increase in clicks on our client's highest revenue product:
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Product launches can & should be a peak revenue moment for you...
BUT it feels like most brands do the bare minimum & blast off an email the day of the launch without much thought.
A couple months back, I built out a product launch template, & today you can get it for free👇
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How bold to announce a 90% off sale then it lead to an LP with a resounding SIKE
Best of luck Alohas customer service
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Find yourself with less email revenue in March?
Gmail is probably to blame.
Here's 3 steps on how to fix your gmail woes 👇
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Alright, the much-requested email KPI sheet giveaway is here!
Want this sheet?
1. RT this tweet
2. Follow me
3. Reply with the word "KPI"
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-Handling of Astros
-Calling WS trophy a piece of metal
-Miami Marlins sale
-His obsessiveness with pace of play rules that trim 4 minutes off per game
-Playing hardball prior to season start
-Seems like he really doesn’t like baseball
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My personal retention stack
- Klaviyo
- Postscript
- Smile
- Privy
- Enquire
- ReCharge
Looking into ReBuy and Malomo
What am I missing?
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This ONE confusing setting in Klaviyo is causing your popup to be seen by 75% less people and tricking you into thinking it’s performing well:
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I want to hit 1k followers on Twitter today.
I specialize in email and sms marketing and all things retention for dtc brands.
For every rt this gets I’ll do 1 retention tactic
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I got started out in digital marketing as a jack of all trades generalist.
Eventually I found out I was really good at email.
Here's a list of 17 things I wish I knew when I started email marketing.
👇
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A little over a month ago I announced that I was leaving 4x400, and for the last month, my landing spot has been a bit of a mystery.
Welp, today’s a good day for an announcement 🎉
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Browse abandonment done right 👌
✅ Acknowledges browsing in non-creepy way
✅ Emails split out by products viewed
First screenshot = Top selling product
Second screenshot = Catch-all for non best sellers
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Ready for a little Friday announcement? 🎉
As of April 1st, Homestead officially became a Klaviyo Elite Master Partner, the highest tier in their Partner program.
Over the last year and a half, we’ve been hard at work building up the email team, and I’d put our team against anyone in this space.🤠
We're so incredibly thankful for all the brands who have trusted in us to be their partners in growth.
Internally, we constantly talk about our goal of being the best agency, not the biggest, and I think we’ve done well on that mission.
We’ve also been very fortunate to have incredible contacts over at Klaviyo who believe in our team and what we’re building, so a special thank you to @DanielDeren_ , Adam Z, @Sc0ttsLife , and the rest of the Klaviyo team.
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Easy email win.
Add conditional splits in your abandoned checkout based off order value.
When order value ≥ your free shipping thershold, send a "Your order qualifies for free shipping!" email
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My wife has had her eye on a jacket on target for a while now, but it’s always out of stock.
Last night I set up a site inspector that checked the pdp every 6 hours for the CTA on their buy box which was “Ship It”
Less than 12 hours later my wife gets her jacket 😬
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Going to ask a client if we can send a plain text email at the end of BF that says.
“Hi friend,
Our product name is $100 off for 2 more hours.
Click here to shop.”
I bet it rips.
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I have been in over 100 Klaviyo accounts and there is an EASY win within the abandoned checkout that I've NEVER seen anyone outside of Homestead do.
Any guesses what it is?
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Don’t talk smack about your clients on twitter
You think it’ll make you look cool with your freelance and agency bros
The only thing it shows prospective clients is a good reason to not work with you
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I want to get good at golf.
I’m a total beginner.
What YouTube channels are the best?
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Less than 6 months ago I hired an international contractor for 4x400 for an email coordinator position.
Today he told me that at 19 he’s able to pay for all of his households bills (even after his dad lost his job) and is now teaching his brother email.
So rewarding to see ❤️❤️
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Who's on Mailchimp and thinking about switching to Klaviyo?
I'll give you a FREE 1hr consultation call with me to make the switch to Klaviyo
Dm me if you're interested 🙂
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The first email of your welcome series is one of the most valuable emails you'll ever send.
Here's a 5 tweet thread to get it in front of 37.5% more people.
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Not a wordle, just your revenue after signing on with Homestead
⬜️⬜️⬜️⬜️🟩
⬜️⬜️⬜️🟩🟩
⬜️⬜️🟩🟩🟩
⬜️🟩🟩🟩🟩
🟩🟩🟩🟩🟩
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On a flight so I can't touch grass on this beautiful Saturday, so enjoy some 🔥we've put out for Hexclad lately
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In my opinion, the popup is the most over looked element of email/sms marketing.
By brands and agencies.
It’s your owned channels top of funnel.
Treat it as such.
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Another beautiful email from the Homestead team!
Here's why this works.
- Immediate use of value props
- Popular ingredients are called out
- Feature a review (Bonus points! The review gives the user an idea on how to use)
- All wrapped up with value props reiterated
🤌🤌
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Want in on a little email secret? 🤫
Plain text is the best email for closing out a sale period.
- Personal feel
- Higher inboxing due to text to image ratio
- Converts just as well as designed assets.
Picking and choosing your spots for plain text is 🔑
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We made the decision to move our SMS from Postscript over to Klaviyo for all 5 4x400 brands and I wrote a little bit about why that is.
🧵...
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A little ✨Friday Inspo✨ from a client that just came on 🚀
Love working with brands that have fun visual details like the marbling here 🥩
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Every day I wake up and say a prayer just being thankful that I’m an email marketer and not a media buyer 😂
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Little Klaviyo hack
Never turn revenue-generating flows to draft. Instead set them to manual.
Draft emails do not register revenue in the dashboard. All your historical data gets skewed when flows are set to draft.
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Brands...Send your agency free product to the team members supporting you.
SO much easier to strategize/write/design for a product you've experienced yourself!
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I put together a list of the tools & programs your email marketing program needs
Start here for my tech stack🥂
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New client just came on and was able to save them $4k per month on their Klaviyo plan 😮💨
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I cannot overstate how BIG of a deal this
📈 Opt in rates
📈 On site conversion rate
STOP TAKING PEOPLE OFF SITE
Introducing Onsite Opt-in, the fastest way to grow your list. 📈 Keep visitors onsite, maximize order conversion, and maintain campaign attribution—all while tripling your list. 🤯 See it in action: loom.ly/Jsbc6hk
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Tough news out of Yotpo today, looks like they’re sunsetting both their email and SMS offerings and laying off some staff.
I've gotten to know some incredible folks over there, and I know how much time, effort, and heart has been poured into building Yotpo. Sending nothing but respect and gratitude for the work you’ve done. 🙏
If you’re a brand that needs to migrate your email or SMS off Yotpo in time for Q4, Homestead can help. Just shoot me a message!
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Just finished up setting up a new popup and welcome flow for Bambu Earth and I'm excited to see how it performs.
The old popup vs the new one 👀
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Learning sheets is such a hack for marketers.
Built out a high-level KPI overview that I'll review weekly to help us to make sure everything is moving in the right direction for each client.
Was able to whip this together in less than an hour 🧮
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We just casually 3x’d Hollow’s Email & SMS opt-ins over the weekend.
I've been dying to test Recart so we rolled it out and the initial results are wild.
Like "this doesn't make sense" wild.
Going to be digging into the numbers more to figure out what's leading to the spike
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Only a couple thousand sessions in, but the variant (shaded in field box) is winning by over 1% 👀
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I'm talking to a copywriter tomorrow who photoshopped himself onto our career page... Might have to pivot and hire him as a designer instead
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More design inspo for y'all 🤤
Check out this UGC request email
- An example of what we are looking for
- Some talking point prompts
- Helpful tips
Steal this and get more AUTHENTIC ugc from your customers 😉
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Doing some BFCM planning and just thought of a way to only show a banner during a set time frame within Klaviyo. 👀👀
Might share if there's enough interest.
Here's the use case...
Show off your BFCM offer in all flows and then automatically hide it after BFCM.
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This is strictly anecdotal, so take it with a grain of salt…
But I’ve never seen a brand with a spin-to-win have healthy email click rates
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Little announcement here I've been sitting on for a couple weeks
Today is my first day at 4x400 as the Manager of Retention!
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Another month in the books, and another month of absolute banger work from our team!
I hesitated on posting this for fear that @iamshackelford might try to poach clients but then I remembered his lawyers have my back🥰
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Very satisfying when you can put 3 apps together to deliver a great customer experience
@juniphq allows us to send review emails from within Klaviyo, and @hiwonderment allows us to check and see if the customer has received their order yet.
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Potential Client: "I'll sign the contract today. We have a Presidents' Day sale this weekend. Any chance you can put these recommendations into effect for our sale?"
Me: bet
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It feels like you can only choose 2 out of 3.
Work
Family
Fitnesss
And it’s driving me crazy.
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🎉 Excited to announce Homestead's 10 new conversion-focused email templates are now live in @klaviyo's template library just in time for BFCM!
Easily customizable and inbox-ready. Check them out! 💌
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I count black coffee and unsweet black tea as water consumption and this is a hill I’m willing to die on
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This campaign we made for Obvi is 🤌
Clearly articulates all the information a person needs to join the Burn Challenge in a fun and engaging way.
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What a bummer... Mailchimp Forms (previously Amped) is now forcing Mailchimp Forms users to use their ESP.
I understand the whole reason you acquire a software is to build your product and moat, but I think Mailchimp is underestimating how strong the popup market is today. Tons of great options out there (Klaviyo, ALIA, Postscript has made great progress on their forms, JustUno is still out there)
I bet they lose 95% of MC Forms customers who aren't already using Mailchimp's ESP.
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