A leading global media measurement and optimization platform.
Global
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- Followers 10,285
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You already knew bots were a problem when it comes to ad fraud - but what if the bot is a human? No, we're not talking about some dystopian future or the uncanny valley... We're talking incentivized browsing. 🤖 integr.al/2WiCFyV
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We are proud to be winners of the @icomglobal Award for Best Data Marketing Company 2016! #icom16
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Did you know that there are people being paid to interact with ads? 🤖 IAS investigates the pay-for-play incentivized browsing - read on for a look at the numbers! 🕵 integr.al/2YRIZuK
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It’s time to answer a crucial ad fraud question - where do we draw the line - and how can we better tell friend from foe? Our head of data discusses in @MediaPost integr.al/2YF05vI
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Here's our Data Science team. Congratulations on being the winners of the @icomglobal data science Hackathon #icom16
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We've launched a new brand safety & suitability measurement w/ @Twitter. Our product gives brands insight into the content surrounding their ads, changing the way marketers enhance timeline campaigns & connect w/ Twitter audiences. Learn more here: integr.al/3XJriMl
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We are excited to announce that we have entered into a definitive agreement with Vista Equity Partners to acquire a majority stake in IAS. integralads.com/news/vista-a…
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Our #Viewability measurement is now available via the @mopub SDK. Read more now: integr.al/2glqyKf
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Today, IAS is proud to launch the first-ever Connected TV verification solution that directly integrates with video publishers, a first of its kind solution. Find out more here: integr.al/2WpGd2X
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IAS CEO @Lisa_Utz joined @NPetallides yesterday on @TDANetwork to talk the future of verification for #OTT and #ConnectedTV. integr.al/2GAaz8a
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OTT offers marketers a highly-effective opportunity to make direct connections with their customers where they are - and our new solution helps measure just that! Find out more via @businessinsider integr.al/2Wqxf5J
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IAS CEO @Lisa_Utz discussed the health and growth of the global digital advertising market yesterday on @BloombergRadio @business with @carolmassar and @jasonkellynews - listen in! #digitalmarketing integr.al/2IsFBlc
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We're thrilled to announce the appointment of @ydosios as our Global Chief Commercial Officer! Yannis will oversee global sales, marketing, and customer service. 🎉 integr.al/3kZJeku
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We're proud to partner with @mopub to bring transparency to the mobile space. Read more now: integr.al/2oy0ukO
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Through our expanded partnership with X, IAS is first-to-market with pre-bid brand safety and suitability across the platform. Tap the link to learn more: integralads.com/news/ias-ann…
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In case you missed it... IAS is in the final round of @aripap's #adtechmadness! To mark the occasion, we're donating $1 for every vote we receive today to the Loveland Foundation, up to $5,000. Now, go vote IAS!
There can only be one!
@InMobi vs @integralads, nothing more to say. #adtechmadness championship on the line.
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We're open-sourcing our mobile verification SDK, giving back over a year in development efforts to the industry: integr.al/2hk3uOY
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Fantastic news for our team as IAS has been named one of @Campaignmag UK's Top 100 Best Places to Work! This award is a testament to our #OneTeam mindset and commitment to one another to be our most authentic selves in and out of the workplace. campaignlive.co.uk/article/r…
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Excited to announce we've acquired bot detection company Swarm. Read more about it in this article on @TechCrunch: integr.al/swarmacq
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The IAS team has landed in Vegas for #CES2024! We’re excited to connect with industry leaders and partners to discuss how we can help maximize ROI with AI-driven measurement and optimization. There’s still time to schedule a meeting this week: ces.integralads.com/
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What's advertising got to do with the future of democracy? More than you think! Vote now to hear from media experts @sarafischer, @nandoodles @slpng_giants & @tonytonymarlow about the future of the free press and advertising's role in it at #SXSW2020. integr.al/2Hd0saK
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It's official - we're the winners of #adtechmadness! We're excited to be sending $5,000 to the Loveland Foundation (plus a match from our CMO!) Thanks for voting!
It's OVER. @integralads is the AD TECH CHAMPION in #adtechmadness. 🏆🔥🏆🔥🏆🔥
They beat @InMobi with a literally last-minute upset. The numbers were changing on every refresh.
Great tournament everyone, thanks for playing. Now back to tweets about cookies and antitrust.
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Hats off to you too! Good game! media.giphy.com/media/9xt1MU…
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How do you drive diversity at your workplace? @Kateg1981 writes from #Bloomfest2019 recapping some of the key learnings from the inspiring day. @BloomUK integr.al/2PW9zBC
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We're excited to be @facebook 's first partner to measure viewability & ad fraud for display on desktop and mobile: integr.al/2kdUzgF
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Great event last night w/ special guest @vanillaice! Another reason to join @Integralads bit.ly/1mHEAT8
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Newsflash: Paying people to click doesn't actually pay off. 💰💻 @Adweek's @swodinsky has the story on incentivized traffic and why advertisers shouldn't be paying for disinterested eyeballs. integr.al/2LClVOJ
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We're leveling up! 👾 We've partnered with @Anzu_io to equip brand and agency ad buyers with the transparency they need to create safe and suitable ad campaigns in mobile-gaming environments. Read all about it here: integr.al/3vnbFi2
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BREAKING: IAS Acquires @ADmantX, World Leading Provider of Contextual Intelligence for Advertising. #MandA #adtech #brandsuitability wsj.com/articles/integral-ad…
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“Mobile is now the dominant environment, having taken over desktop” - Our GM Mobile, Jason Cooper, this morning at our breakfast event with @MoPub
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"The opportunity you access should be determined by the fierceness of your intellect, the courage in your creativity & the grit that allows you to overcome." - @RFS_Vista
IAS is proud to be part of the Vista family! #MorehouseGrad2019
integr.al/2WgWSoK
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Excited about our latest $67M raise! More in @adexchanger integr.al/1IcMk8v
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Video ads dominate the programmatic landscape, but CTV and audio are on the rise. Explore the latest findings and SPO trends in our new study! integralads.com/news/IAS-Sup…
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How well do you understand OTT? Join our webinar on July 17th from 11:00 AM BST to discover how you can prepare yourself for the OTT revolution. Sign up here integr.al/2Jpbwl8
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We're proud to do our part. IAS has partnered with @Amobee to help ensure that consumers are directed to credible information on the @WHO site via Public Service Announcements. These PSAs will be served where IAS blocking occurs on the Amobee platform. integr.al/33KiECx
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We were recently named #2 on Business Insider's 19 most interesting #AdTech upstarts of 2017 list. Check it out: integr.al/2g8DkPK
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📢 📢 📢 IAS is thrilled to announce the appointment of Thomas Joseph as our Chief Technology Officer! Thomas will lead our engineering team to develop and scale new offerings while continuing to evolve IAS’s existing products. Welcome to the team Thomas! #OneTeam
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Methbot? More like Mehbot. Our FraudLab took a closer look at the bot that's been making headlines: integralads.com/resources/me…
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Tune in tomorrow at 11:30 AM EST for our @iab #ALM2022 session 'Beyond brand safety & suitability: Looking to the Future of Context.' iab.com/events/2022-iab-alm/…
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What is the value of #Viewability for mobile publishers? Watch the video @jasongcooper made with @mopub here: integr.al/2wZ7MP8
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We are proud to sponsor #POSSIBLE2024, hosted by @MMAglobal! Our IAS and @getpublica teams will be sharing valuable insights on the data-driven technologies shaping the future of digital media. Click the link to get in touch: integralads.com/contact-us/
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Excited to debut our Certified Viewability Partner Program! Learn more here: integr.al/1NTzSm6 #CVPP
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4/20 might be over and done for the year, but advertisers are only just starting to rethink their stance on #marijuana when it comes to #brandsafety. Check out our research following Canada's #cannabis legalization 🍁 in @Adweek: integr.al/2GrKYyd
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We've partnered with @Google, @mopub, @InMobi, and others for open source viewability. Read more now: integr.al/2hfd2Ii
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There is increasing pressure to provide measurement and transparency in mobile environments #MWC17 @mopub
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We've expanded our @TikTok brand-safety solutions to the UK, Canada, and Australia. Marketers can access granular control over their in-feed campaigns using our proprietary #tech powered by machine learning. Read more here: integr.al/3IRmsZh
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Our CEO @Lisa_Utz will be joining the @IAB There livestream this Thursday at 2 pm EST (7 pm BST) to speak about the ways advertisers can use machine learning and AI as brand safety tools. Be sure to tune in! iab.com/there
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Starting off our week at #AWNewYork24, @getpublica CRO Cameron Miille led a fireside chat with Joe Melaragno (@Samsung Ads) on the transformative power of programmatic tech in #CTV advertising. Learn more about our publisher solutions here: integralads.com/solutions/ct…
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IAS stands together with our black colleagues worldwide. We’re taking action as a company to support the black community within our team and as a whole. #BlackLivesMatter
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Excited to announce that we've been recognized as an #Inc5000 company for the third consecutive year: integr.al/2bynE2K
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When it comes to verification in the Connected TV space, it's the wild, wild west out there. IAS has been running an open beta test with Verizon, NBCUniversal, CBS, and others this year, and we've learned a thing or two - @TheDrum has the story. #CTV integr.al/31djVPC
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Proud to announce our latest MRC accreditations for mobile web/in-app #viewability for display and video, as well as SIVT detection!
IAS Gets More Accreditations From Media Rating Council @IntegralAds bit.ly/2cqRuJC
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Our CEO Lisa Utzschneider sat down with @aripap and @EricFranchi for the @marketecturetv podcast to discuss our exclusive pre-bid integration with @X and more. Tap below to listen in.
New Pod: @Lisa_Utz talks about @integralads focus on optimization, the @X pre-bid deal, the @AdalyticsHQ reports, and more.
Spotify: open.spotify.com/episode/1zX…
Apple: podcasts.apple.com/us/podcas…
YT: piped.video/UNUh4qsqTD8
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We've grown from less than $1m to over $100m since 2010: integr.al/2cI3NS7
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The IAS EMEA team hosted its annual Media Quality Roundtable in Hamburg for the biggest brands and agencies in the region alongside industry experts. They explored hot topics in #adtech like how to maximize ROI through AI-driven measurement and optimization.
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Advertising on #socialmedia is all relative. Discover the different ad environments here: integr.al/2v0gSyf
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We are so excited to launch IAS France Academy, the first ad verification training for media agencies! We’re giving our first graduating class a big round of applause👏 Well done to the team @iProspectFR in @dentsuaegisFR!
Nous sommes ravis de lancer IAS France #Academy, la première formation d’ad-vérification destinée aux agences média 👏 Bravo à la team @iProspectFR chez @dentsuaegisFR, première promotion d'IAS France Academy!
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Connected Television combines the targetability of digital with the reach of TV, but it can open up a traditionally safe viewing environment to ad fraud. That's where IAS comes in.
integr.al/2KvRfMV
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We're coming soon to @Netflix! IAS verification on Netflix will enable marketers to maximize engagement through insights and provide transparency into advertising performance on the upcoming Netflix ad-supported tier. Read more here: integr.al/3rOSI5z
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We've ranked #64 on @Deloitte's 2015 list of fastest growing companies in North America: integr.al/1NQkwNL #Fast500
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Congratulations to our very own Katie Grosvenor, who has been recognised as one of the top fifty women in UK tech by @InspiringFifty and @accelerateHER! Thanks to all the women featured in continuing to inspire the next generation. #InspiringFiftyUK2021 #accelerateHER #LTW
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IAS CEO Lisa Utzschneider joined an expert panel hosted by @NBCUTogether on effective ad campaigns in gaming, explaining that “61% of gamers prefer to see ads that are related to the content of the game they are playing.” #One23
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.@Mastercard’s Chief Marketing & Communications Officer Raja Rajamannar joined IAS CEO Lisa Utzschneider in the C Space Studio at #CES2024 to discuss key findings from our Responsible Media Report, generative AI, and brand safety!
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We're excited to announce that IAS won @icomglobal's Smart Data Marketing Technology of the Year award at their summit in Malaga, Spain! #datascience #adtech integr.al/2Q3NkIa
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Excited to announce that our integration with @YouTube is now live for viewability and fraud measurement: integr.al/2dxYD92
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It was great having @NACKidsCan join us yesterday for a fun day in our office. Come visit again soon.
Our NAC kids built a village of beautiful dream homes! A huge thank you to @integralads and @ToyIndustryFndn for making this event possible.
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When it comes to running a regional video ad campaign, how do you ensure that your money is being spent effectively? @ZALORAPH used IAS viewability insights to maximize their ROI. Learn how in this case study, published in @TheDrum. integr.al/2WjtVZ6
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Headed to @DMEXCO? Don't miss our CEO @Lisa_Utz in conversation with @ShelleyZalis, Sonia Studer @Nestle, @BernuitSarah @IBM_iX, Mark Oben-Pepra @OMD_EMEA for a panel discussion on gender equality in business. #DMEXCO19 integr.al/2NBhZgy
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ICYMI: IAS's @jranzenbach spoke @iabtechlab's Open Forum about OMID 1.3 coming this Fall. A sneak preview of what's to come:
- Audio ad measurement
- Content URLs to enable more precise Brand Safety monitoring
- OMID API for Web Video
- Simplified integrations process
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We're SO proud of the IAS Metaverse team for winning "Best AI/ML" at the 2022 @Vista_Equity Global Hackathon! Our scientists beat 34 teams and almost 200 participants around the globe for the $25,000 prize! 🏅
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IAS CEO @Lisa_Utz has a plan to fix verification problems on #OTT - read on for @LaurenJohnson's story in @businessinsider integr.al/2IuActG
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Our #datascience team took a look at URLs with "engagement," "breakup," or the hit 2009 movie "He's Just Not That Into You" in our US web traffic and counted up the visits to each group. Whether you're single or coupled, IAS wishes you a happy #valentinesday! 💕💔💗
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.@AdMonsters has named IAS CEO Lisa Utzschneider a 2023 Top Woman in Media and Ad Tech for her impact on our business and the industry at large. Tap the link to see the full list of women changing the digital media and advertising landscapes: admonsters.com/events/2023-t…
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Headed to #Toronto for #GMWTO? Connect with @ianwallin, @whitneylow, & Dave Mallon, to learn how we can help your brand. @wfamarketers
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Big news - @Twitter is partnering with IAS to pioneer brand safety measurement in-feed for the first time ever! Marketers will be able to better understand the content that appears adjacent to their ads and make informed decisions for their brand.
blog.twitter.com/en_us/topic…
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Our Biz Dev Director discusses programmatic issues for publishers at the @OpenX #SchoolofProgrammatic w/ @Zoopla
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We're #2 on Business Insider's list of 19 most interesting ad-tech upstarts of 2017! Read more now: integr.al/2i60QxE
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NEWS: IAS has earned the industry's first MRC accreditation for #CTV viewable impressions. Tap the link to learn more about our industry-leading accreditation: integralads.com/news/ias-mrc…
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IAS employees around the world have been joining local efforts to give back to their communities. From park cleanups to organizing clothes and essentials for families in need, we always come together as #OneTeam to contribute to the world around us!
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“We will start to see an increase in in-app ad spend as confidence in this environment has increased over the past year” Ben Phillips, Global Head of Mobile, @MediacomUK at our breakfast event w/ @Mopub
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San Francisco! 🌉 We're at the @lesbiantech Summit for a week of panels, workshops + celebrations! 🥳 Come find us in the Castro District to network + don't forget to use our code "22SFINTEGRALADSCIENCEVIRTUAL" when you're checking out. More details here: integr.al/3UWv4Bw
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We are proud to announce IAS has achieved @tag_today Platinum status, a testament to our excellence in digital ad standards for fraud prevention, brand safety, and transparency: integralads.com/insider/ias-…
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Touch down in Rome for #FOMG16, which we are sponsoring. Let the festivities begin! @FestivalOfMedia
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Our UK team are ready for the start of the @DDTAwards tonight in London. Good luck to all the nominees! #DTAawards
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Our first-to-market partnership with @Snap will integrate IAS’s Brand Safety and Suitability Measurement Solution with Snapchat's platform, giving advertisers advanced insights into campaign performance. Click to learn more: integr.al/3TRfYP2
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