Really excited to reveal our latest brand campaign: working with 50 of the best thought leaders in our industry to help light the path towards the next generation of CRM.
Large Language Models are already reshaping how we build and use software today. Whilst these models are still nascent, even with the capabilities they offer right now they present the opportunity for a step change in what it means to be a CRM.
Read more about how we see LLMs reshaping the definition of CRM at attio.com/next-gen
We just put 50+ GTM leaders on Nasdaq's board in Times Square. Why?
We're about to witness a seismic shift in CRM – one that even surpasses the cloud revolution of 1999. AI is here, and it's going to change everything.
The category has been on the cusp of revolution for years. At Attio, we've been preparing for this paradigm shift since our founding, with a clear vision for the next generation of CRM.
But great ideas don't exist in a vacuum. CRM is one of the most widely used tools in business, and its future in the AI era will be shaped by many voices.
That's why we reached out to 50+ GTM leaders – the people who are actively building companies and using these tools every day.
We wanted to understand their thoughts on the future of CRM in the AI era, and start a conversation. So we took it to Times Square, where their perspectives will be shared all week.
We've compiled their insights, along with our own vision, into a manifesto for the future of CRM. It's a glimpse into what's possible when AI meets customer relationships. It's what we're building at Attio.
Read the manifesto 👉 attio.xyz/next-gen
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We're officially live on ProductHunt after three years of hard work 🚀
This is our opportunity to share Attio with the world and we'd really appreciate your support today!
producthunt.com/posts/attio-…
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I’m so disappointed about where @Cloudflare has ended up. A(nother) rant 🧵
I’ve always been a huge believer and it’s been the first service I reach for when starting something new. I bought the stock when they IPO’d and we’ve been using it @attio since the beginning.
I’ve written in the past about how dysfunctional their enterprise pricing progression was and the confused approaches of their sales team but the platform has always fundamentally worked well.
Unfortunately, over the last couple of months the platform has started to seriously malfunction. Resources served from cache routinely take hours to load (or don’t load at all) on Chrome - due to what we suspect is a networking stack issue.
Reaching out to support (who used to be really good and quick), we haven’t received so much as an automated email a week after our ticket was opened.
The best part is the whole time we’re dealing with this disruption and waiting for the support ticket answers, I’m being hounded almost daily by a BDR who wants to upsell me on their zero trust product.
I guess it’s time for us to start migrating this layer on to @googlecloud but it’s really sad for me to see.
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When we set out to improve CRM - we realised that Custom Objects and the Data Model they enable sat at the centre of what made Salesforce great. I even wrote a blog post about it: attio.com/blog/why-salesforc…
It's taken us a while to get Custom Objects just right - from tweaking our import tooling through to ensuring our integration partners support them well. Today we're really proud to share that Custom Objects is out of beta and firmly ready to help businesses of all shapes and sizes scale!
Introducing Attio Objects 🚀
We know how hard it is to find a CRM that fits your unique business model.
That's why we built Attio Objects – our powerful data model with custom objects that gives you complete flexibility to structure your CRM exactly how you need it.
Along with custom objects, we've also introduced new standard objects:
- Workspaces and Users objects for PLG businesses.
- A robust Deals object for sales-driven companies.
This is the culmination of a 4-year effort, with 3 years of work put in even before launching Attio.
Since day one, we've been determined to solve the fundamental problem in the CRM space: the trade-off between power and time-to-value.
If you wanted power and flexibility, your CRM would take forever to build and not work well with your stack.
If you wanted speed, you'd need to use highly opinionated, inflexible software that doesn't really work for your business.
That ends today. With Attio, you no longer have to compromise. Build your CRM your way, fast. Iterate as you grow.
High-growth startups like @replicate, @elevenlabs, and @modal_labs and more are already using Attio's object architecture to perfectly match their businesses and accelerate their growth.
To get all the details, check out our blog post 👇
attio.xyz/objects
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It’s an amazing moment for us to launch @attio after years of focused work. We’re going to be sharing Attio with the world on Friday and we would really appreciate your support 🚀
3 years of hard work and we're now ready to launch Attio on @ProductHunt this Friday! 🚀
It's been an amazing journey to get to this point. If you'd like to support us, reply to this thread and we'll DM you a link on launch day for you to leave your thoughts and feedback!
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When @attio started to serve larger customers, we decided to get our ISO 27001 certificate. I’ve shared these steps with others privately but this tweet serves as a really good opportunity to talk about how we implemented a product led take on compliance 🧵
"My company implemented ISO 27001 and it's hindering our ability to innovate. Eg installing new software needs pages long forms to fill, then wait 3-4 weeks for a decision.
Are other companies doing ISO 27001 better?"
Have you seen examples of ISO implemented more nimble?
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I'm so excited that we can finally share that @Redpoint has joined us on our mission to build @attio .
We're super excited to work with @alexbard, @patrickachase and the entire Redpoint team to bring the next generation of CRM to life!
Big news! 🎉
We're thrilled to announce that we've raised a $23.5m Series A led by @Redpoint with @balderton and @PointNineCap. We're also now officially GA!
Read more in @TechCrunch here: techcrunch.com/2023/03/02/at…
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Super excited to share @attio's latest funding round with the world! I couldn't be more excited to work with @PointNineCap and @balderton.
If you want to help us build the future of CRM and take on Salesforce we're hiring across the company - attio.com/join-us 🚀🚀🚀
Attio wants to build the CRM for the Airtable generation tcrn.ch/3xklxbP by @romaindillet
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We believe every business deserves amazing tools to grow from their first day through their IPO. That's why it's such a huge milestone for us @attio to launch our free tier today.
Shoutout to our amazing Growth and Activation teams for the stunning new brand to go with it!
After thousands of hours and countless working sessions, design reviews and PRs – we’re now live and in public beta! 🎉
Check out our new brand and pricing plans (including a new free one!) at attio.com
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Super excited to be working with @sanjazakovska to help us build even better product here at @attio!
Really excited to share that I’ve joined @attio as their first Product hire, and will be helping them build a next-gen CRM.
As someone who’s worked closely with revops teams in the past, I’ve always wondered why the CRM experience is so terrible.
Product, engineering, and design teams have brilliant tools like Notion, Linear, and Figma, which are always at the forefront of building innovative and delightful solutions. But then I’d see the tools revenue teams use on a daily basis, and the only thing I could think was “I’m really glad I’m not on the GTM team”.
Attio is creating a new paradigm for the CRM market, and I’m thrilled to be a part of that journey.
There’s a lot of reasons why I joined, but I’ll just share this piece of customer feedback instead:
“Being able to do what we want as a business, and have the CRM work for us, instead of us working for the CRM… it’s huge”
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If you can guess what this code is part of, shoot me a DM and let's chat 😉
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I have literally asked @peterejhamilton and @evnsio when this was coming since our first demo of @incident_io whilst they still had day jobs 😂
Could not be more excited to try this out!
We’ve just launched @incident_io On-call and I couldn’t be more excited! 🎉
Our goal was “so good, you’ll break things on purpose” and we’ve poured our hearts and souls into this one.
I think it shows ❤️
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I have never seen a product with a worse activation flow than @okta . It's so comically bad that I don't understand why they offer self serve signup.
Rant below:
So far I have signed up for a trial, which has given me a randomly generated slug that starts with the word `trial`. This would be fine, except for the fact that is part of the URL that gets featured in all of our app configurations - so it's really not something I want to build on top of.
Okay, let's change the slug. It turns out that you need to contact support for this - so let's try and get in touch with support. Logging in to the Okta help center - I'm told that I cannot access support, allegedly as I'm missing the Case Admin role.
At this point, I'm quite frustrated. A newly signed up super admin should surely be able to contact support? Well let's go and setup the case admin role according to their documentation.
After doing that, I am confronted with the same error message. It seems Okta simply doesn't offer support to trial accounts at all - even though the error says something completely unrelated.
So it's at this point where you might reach out to Sales - hopefully a 50 seat hot lead is worth someone's time?
I'm now scheduled to chat with a BDR three days later who has basically said they can't help until we've spoken on a call. No doubt the AE afterwards will say the same thing.
Even if somehow after all of this I still wanted to pay for this thing, I can't - because billing is not self service.
So congratulations Okta for being the first company I've ever seen to build a net negative onboarding flow.
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In light of Replicache removing Rust from their client stack: Things are not inherently faster in Rust. Benchmark and optimise higher up before jumping into 🦀 land! This isn’t anti-rust (we love rust @attio) - it’s anti hype driven development.
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Spread the word about @attio to your friends and get yourself some shiny things with our logo on them!
Our referral program is now live 🚀
Share your love for Attio and earn up to $2.5K in rewards, from exclusive Attio merch to an Apple display.
Start referring today by generating your unique link—more information in thread 👇
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Startup friends in San Francisco - do you need a little rev ops help to get things moving?
If so, our resident CRM expert Matt is running some 1-to-1 sessions to help your team win!
In San Francisco on Aug 4th?
Apply for a 1-on-1 session @Redpoint run by Matthew Fischer, an expert in helping startups successfully integrate their GTM strategy into their CRM.
👉 attio.xyz/sf-onboarding
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We setup automated tools like @incident_io , @github actions, @datadog, Pulumi, @linear , @snyksec , @indentapp so that the team could ship code, add dependencies, handle incidents, access sensitive data and more with great audit logging and minimal friction.
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So proud of all the work that has gone into bringing this feature to life! The team has done an amazing job of using the unique flexibility Attio offers to bring first class messaging and outreach to our customers 🚀
*Major* new feature update in Attio 💪
Users are now be able to send highly personalized emails in bulk, leveraging dozens of enriched data points as variables, as well as any custom attribute or data points from integrations.
Best of all, the experience is *delightful*!
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We’re super excited to be hosting the Founden meetup this month - if you’re building (or investing) in cool stuff then come say hi!
We’re excited to be hosting an event with @joinFounden next Thursday, November 30th!
It’s a fantastic opportunity to network with an exceptional group of founders and investors over pizza and beer 🍕🍺
Register below 👇
attio.xyz/founden
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Incredible scenes from @Cloudflare - who rejected my abuse complaint about this phishing site for *checks email* a blank space reason?
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If you're using Attio for B2B SaaS and haven't wired up June yet - this is your sign 🪧
New Attio integration ⭐️
We rolled out the v2.0 of the integration with @attio:
🔀 Multiple mapping settings
⛑️ Synch health & details
💅 New UI
💰 Limit sync to changed fields (saves you $)
Enjoy!
Changelog: changelog.june.so/changelogs…
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Getting buried every year at our offsite is part of the startup journey that no one tells you about 😂
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Nothing highlights the hilarious state of the industry, compliance and SOC 2 availability reports like losing access to your primary domain name and not having an out of band point of contact.
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I am continually shocked at how terrible the @British_Airways website and app manages to be.
Today I am greeted with a “We are experiencing high demand” error page at 12:41 on a Sunday whilst checking in.
I fly with them about once a month, I have never not had this error.
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The rise of these fake charging QR codes in @RBKC is crazy - it’s so hard to spot them and the actual provider sites are so sketchy you can barely tell the difference.
The ones where I live are now regularly replaced within 48 hours of being taken down and lead straight to phishing attacks.
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Investing in compliance doesn’t sound cool - but when you get it right it can flow easily and make your product safer and easier to sell!
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I’m trying this route at the moment but it seems like they don’t have much ability to escalate. That aside - I feel bad leading on BDRs in general. Building a CRM has given me a lot of empathy 😂
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@edavidpeterson might be a great person for you to speak to if @JuneDotSo is looking for some Airtable growth inspiration?
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The OVH fire this morning, whilst sad for the independent hosting industry, is a great reminder that as a business operating in the cloud Disaster Recovery is more than just a box ticking exercise.
Bad things happen and offsite backups are critical for companies of all sizes.
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I couldn’t agree more with this!
I also think it’s hugely beneficial in startups where so many professional problems can feel like personal problems that you have a good therapist to help process things
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1. Compliance should never stand in the way of an amazing product and customer experience.
We designed our own controls to make sure they are proportional, risk adjusted and do not feel unnatural to our team and our customers (👀 weird password requirements 👀).
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We actually have to shuttle around a lot of large base64 strings when working with email data such as developers.google.com/gmail/…
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It’s a depressing realisation that the government of your country is not, in fact, capable of GCSE maths.
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Blog post coming soon 📝
⬇️ Filter and sorts performance
Performance gets even more nuts when we add filters and sorts into the mix
@viralpickaxe and @byteofbits implemented a lightening-fast, Rust-based filter and sort system that returns results for 1000s of rows in milliseconds
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Getting us to ISO certification has been one of the most off-piste and rewarding projects of my career.
I can't thank Ed Hodgson of SevenNine for his help and guidance! Highly recommend him for anyone going through a similar process!
We’re immensely proud to announce that after incredible effort from everyone on the team we’ve passed our ISO 27001 tests with flying colors!
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Parsing CSV is one of those things that every developer thinks is easy - it's just load up your language of choice and iterate through it - right? Wrong.
CSV is an absolute tire-fire of a data format.
It's taken a lot more thought than meets the eye to handle these edges 👨💻
This is a big one.
After weeks of hard work the team has shipped our biggest feature yet: CSV importing.
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I just found bymiles.co.uk after having an idea for what I thought car insurance should be. I am amazed by how perfect a fit this is for young drivers living in London 😍
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Bienvenue to the wonderful world of getting the gender of every word corrected for years to come 😂
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At @attio we use two custom objects in addition to the default Person and Company objects.
Each unique Workspace gets a Workspace object and each unique authenticatable user gets a User object.
We then have a many to one link between workspaces and a company.
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I’ve been a JetBrains customer for going on 10 years now and use Webstorm and DataGrip everyday. Recently the IDEs have started to really show their age.
Very excited to see how this looks!
Fleet is built from scratch but uses the IntelliJ code-processing engine for its smart code editing with code completion, navigation to definitions and usages, refactorings, on-the-fly code quality checks, and quick-fixes.
Learn more in the blog: blog.jetbrains.com/blog/2021…
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3. Automated Processes.
Wherever possible we seek to enshrine our compliance processes in technical automation. Automated controls are easier to monitor, less frictional for the team and more likely to meet their objectives.
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We use their Registrar, DNS, WAF and Rate Limiting products today. We have played around with Workers but didn’t find them to be quite “production ready” from a DevEx perspective when we tested them.
They have some really exciting products but we stopped adopting them further at the start of the year when we began having issues with the existing product line :(
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Is anyone else seeing absolutely absurd @Cloudflare WAF behaviour since the Managed Rules update?
We (@attio) are currently seeing anything with a bracket and a PATCH method being given a risk score of 43.
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I really recommend checking out Tower. I gave up on studying this particular brand of arcane shit a while ago and have never had an issue since I started using it.
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We started by defining three principles that we viewed as foundational to a well functioning compliance program. I wrote these principles into an memo and circulated it with the entire company from day one to make sure everyone understood what we wanted to achieve! They were:
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Seriously might be a stretch but I use it regularly on a day to day basis as my scratchpad spreadsheet app.
On my MacBook excel is deadly slow and Numbers has never caused any issues.
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I mostly agree with this but @gather_town has had a pretty big positive impact on our team! Some of the new tools can be fun and useful!
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The time saved by copy pasting someone else’s compliance program will be lost in multiples by your team every time they have to fill out paperwork that they don’t care about for a process they don’t understand.
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@viralpickaxe dog pissed all over our Christmas tree so you might get some false positives…
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Although it later makes sense given a quote in the article, the initial assosciation between working from home and playing Call of Duty made me laugh:
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JIRA is overrated 🤓
.@byteofbits went to the office to collect a Mac build server. This is the list we put together at the beginning of the year, green marks are done. @attio has come a long way!
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2. Security is everyone's responsibility.
If we wanted to make security and compliance flow work smoothly we needed everyone in the business to understand how our security requirements applied to them. We used this to find the hard problems, then brought in experts to solve them!
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If you’re looking for a role in London I’d love to talk about @attio with you! 🇬🇧
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By the time we got to audit our teams pace of delivery was unchanged AND our auditors repeatedly found us to have one of the strongest programs they had seen. We achieved 100% pass rate on our control set across all of the Annex A controls with no findings!
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Most interesting to me is that this means Revolut beat Monzo to market by two years for a nearly identical product. I still use @monzo as my primary bank but from a product perspective you have to give credit to @RevolutApp’s ability to move fast.
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Our marketing site is currently backed by @hygraph but we’ve been quite disappointed with it from a technical perspective.
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Hey David 👋
Suspending a user from Attio will hide their email communication from your workspace, restoring the user will return it.
If the user or mailbox are deleted (using the explicit account delete functionality), then their mailboxes and all attached information will be permanently destroyed.
Hope that helps!
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Hardly perfect but we have gone with team wide zoom channels that we leave on all day. Most of the time it's quiet but people can unmute and ask questions / show demos.
We've also started doing a daily show and tell to try and spark similar conversations. Not great but 🦠😷🤷♂️
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I’m glad someone else feels this - I got a response once explaining that, yes, technically they could query any customer data they wanted but they promised not to 🤦♂️ The reseller setup is one of GCPs greatest failings against AWS!
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Assuming it’s a newer iPhone, I think it might be the new Find My system with passive Bluetooth communicating to other iPhones nearby?
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Thanks for the recommendation Flo - @SnazzyQ this is exactly the type of workflow that we do best!
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Wait until you hear about "Paris mean time, retarded by 9 minutes and 21 seconds" 😂
en.wikipedia.org/wiki/Intern….
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We worked with the amazing Ed Hodgson from SevenNine (info sec easter egg in the name 😉) to solve the remaining issues that ISO requires such as the basic clauses once we had our controls where we wanted them.
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Also to anyone with “Internet” problems right now - check you aren’t using the 1.1.1.1 DNS offering from @Cloudflare . That is also down...
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We do actually use Gather daily as our virtual office - all stand ups, meetings and events happen there for us
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I think there are some (relatively uncommon but definitely not rare) cases where the employer can’t know the tax contribution in advance. Things like pension contribution and student loans would make an accurate advert quite hard. Other income would also change tax band?
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We’ve been working hard to improve our engineering hiring process at @attio. @nicolasosharp wrote up some of our stats from the last 12 months:
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@byteofbits and I track engineering interviews at @attio.
We now have five engineers, which means it takes more than an entire working week of interviewing per hire.
📊 Data below! 👇
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It's so that you can track the human person (who might move around to different companies over time) separately from the user of the platform who is in a particular subset of workspaces.
Essentially a person can have many email addresses over time, but a user can have only one.
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Hey @corjenmoll - thanks for the shoutout!
You can receive emails but sending is coming soon 👀 @mulholo
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Convinced that IAG races BA and Iberia against each other to see who can have the worst app possible.
I’m on week 4 of the BA being totally unable to load my account 😂
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From my personal observations it's less that people think about the risk and discard it - it's that most don't think about it at all.
There's a lot of assumptions baked into modern cloud offerings about their scalability, redundancy and security - too few stop to question them!
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I travel to Europe quite regularly and EE with their roaming add on works well!
No daily rate and same limits as the plan in the UK.
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@mulholo has been doing some light research on this for our new API project and is currently doing random coffee’s with people - could be useful?
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