Host @ State of Streaming Podcast đ§
New York Metro
- Tweets 15,699
- Following 1,368
- Followers 1,442
- Likes 29,627
Pinned Tweet
The World Cup is setting all sorts of viewership records
But @nielsen just issued its third viewership correction in a year đŤŁ
Read about 2026 compares to 2022 (so far)
stateofstreaming.com/articleâŚ
286
Real catch are the single dads who already know how to do a Target pickup AND order at Starbucks because weâve been out here surviving on our own for years đŤĄ
3
2
117
12,180
Alex Hormozi and Garyvee put out 250 pieces of content per week.
Thatâs 1000 pieces of original content every month.
Why do they do it?
Alex Hormozi told us why.
â10x the output made it 10x the growth rateâ - Alex Hormozi
So why doesnât everybody do it too?
â
WellâŚ
There are two painful choices when increasing content output:
Time (spend 24/7 making content)
Money (hire a large content team)
For perspective,
Alex Hormozi spends $70k / month on his content team.
GaryVee spends well over 7 Figures a Year on his team. So itâs at-least $80k+ / month.
â
Introducing a 3rd way:
Done-for-you via
AI-enabled workflows
(NOT AI GENERATED CONTENT)
This is a simple 3 step process:
1. Create guided video pillar content
2. Automate the output
3. Automate distribution
â
If you're a CEO, Founder, Solopreneur, Coach or Consultant
with an established business generating at-least $20,000 / month
and you're interested in scaling your revenue and profit đ°
using your own thought leadership platform the accelerate growth đ
then comment below or fire away into the DMs đ§
Iâll show how you can scale your content output by 100x
while spending less time and resources than you do now.
Or get started now for free and steal my workflow for free here: theoohinsider.com/blog/workfâŚ
8
1
21
7,387
If you're fighting for #justicereform then you know @RealRossU and #SilkRoad.
So when I saw @Free_Ross with a billboard in #timessquare I knew it was time to go behind the billboard...
Watch here: bit.ly/3f6Pi5B
10
16
The era of cold outreach is dying.
The future of B2B sales comes down to a simple idea:
Executive thought leadership with owned audiences.
Your ability to build, engage and convert your own audience will define your success.
5
2
15
2,381
What do you get if you lock a honey badger and a retired mafia collections guy in a room?
I have no idea, but @codyschneider and I just dropped a podcast about all things
OOH
And all things
Solopreneur/creator/#buildinpublic/founder-led growth
It's really, really good.
podcasts.apple.com/us/podcasâŚ
2
11
4,080
If you want to succeed in life, start meeting people before you need them.
Build relationships that last.
Networking isn't just finding a job, it's also finding mentors, friends, and opportunities.
2
13
520
Are you familiar with @Free_Ross?
You should be.
@RealRossU created Silk Road not only as an expression of #freedom and #liberty but to protect them.
Learn Ross's story and how his family is using #ooh to fight back. bit.ly/3f6Pi5B
1
2
11
For 2 years I sacrificed my health
My attention
My energy
As employee 001 of a venture-backed startup
Today, 1 year ago, myself and 13 colleagues got let go from that startup due to shifting capital markets.
I thought my "dream" had ended
What I didn't know was it was just starting
Let time do its thing.
3
10
864
"OOH of the day: by Netflix
Promoting the new movie âLeoâ.đŚ"
Do you follow @Phil BlondĂŠ?
If not, you really should be.
3
4
9
1,686
Friends donât let friends measure OOH with QR codes.
Use QR to shorten the buyerâs journey
Use QR for directional insights
Donât use QR as your measurement methodology, youâre an adult.
1
11
750
4 years ago I was being furloughed from my Account Executive position at a regional billboard company
Sh*t can change real quick if you give it enough time.
1
1
10
1,108
Does Zelenskyy refer to Biden as âBrandonâ here?
Go back and watch the original press conference yourself and let me know what you hearâŚ
4
2
10
1,108
From the blockchain USPS patent regarding the technology being applied to the ballots.
Worth the dig.
pdfaiw.uspto.gov/.aiw?docid=âŚ
1
4
That is correct.
Find people to pay you for the the thing.
Then find more.
But then add acronyms, go raise money, forget how to do sales and call GTM instead.
Invent weird formulas to make it make sense and well, oh you know the thing.
1
8
1,971
Hey #inbound2022!
Come for the content, stay for the show.
@onescreenai is just getting startedâŚ
2
9
If imposter syndrome is holding you back, adopt "machine gun marketing"
Rain bullets of:
- blog posts
- videos
- email newsletters
- social media posts
"a lot to the everywhere"
It's Machine Gun Marketing that overcomes solopreneur and #buildinpublic imposter syndrome
4
9
339
Doing work with a hyper growth media company
12 years in biz
Move like a startup
Sending 100K+ cold emails a month
Have lead gen and marketing system that prints money
Own the entire value chain
But hereâs the really crazy partâŚ
Theyâve built LEGIT AF AI that powers that demand gen motion
Itâs a truckside advertising company with martech that vcs would 𤤠over
We about to spin-off a unicorn SaaS biz
3
5
422
I wouldn't trust someone who hustles 24/7.
I trust people
â Who take days off
â Who have hobbies outside work
â Who read books
â Who go for walks with their dog
Anyone else sometimes feel like modern society glorifies workaholism?
4
1
6
1,035
It's happening everywhere, school administrators are underqualified, writ large.
Last week we got notice to send our kids in layers because the heat isn't working.
Today at least a delayed opening...but the heat is not working today.
Based in northwest New Jersey, US
7
1,298
Most #ooh company's lifeblood is selling to #smallbusiness. How well you understand business fundamentals has direct correlation to your success selling to them. Find out what @JimmyThePencil, President of @TheSashaGroup believes they can do and how you can help. @AndreaHenley7
1
1
8
When I created AdScout, the goal was simple:
Create a democratized directory that would help digital-first brands succeed in offline media.
I'm proud to say it's going according to plan.
7
270
Explore how branded trucks, like Raymour & Flaniganâs, become moving billboards, capturing attention daily. đŚ Rae Guimond from PriceSpider discusses the strategic potential of utilizing delivery and rideshare vehicles for brand exposure in an era where traditional transit
8
209
Your competitors are not better than you, they just stopped caring what other people thought of them before you.
Ready to stand out?
Start building your personal brand by going "Full Send"
Burn the boats.
2
1
8
958
OOH isn't dead...
It's more alive than ever.
Sick of spending money on ads that get lost in the social media algorithm?
Take it to the streets.
1
7
418
and then one day it just started raining đ¸
419,084 of 428,300 in the last 90 days
only took 4 years
1
7
444
Building a personal brand isn't a vanity project. It's your chance to establish trust, authority, and a direct line to your audience in an ever-digital world. As an executive or founder in 2024, it's not an option but a necessity for surviving market shifts.
2
8
912
Study attention
We are in the attention business
Nothing more, nothing less.
Everything there after are optimizations to the process
1
1
6
1,361
This feature is SOOOOOO good
@Calendly understood the assignment đ
Need to book a meeting with multiple participants?
Literally nothing easier than the meeting poll.
Love this.
1
1
5
1,563
Hedge against digital ad fraud with guaranteed delivery by investing in offline formats like OOH advertising.
Reach your audience in a tangible
way with measurable outcomes.
1
3
7
540
Running paid social
To continue growing OOH Insider
Targeted LinkedIn Ads
Meta/IG Podcast Download Ads
LinkedIn optimized for CPM
Meta optimized for CPC
LinkedIn CPM $.19
Meta CPC $.19
Ask me anything đ¤Ł
Learned everything I know from @codyschneider and @yoannpavy
1
6
274
Offline media is the most underutilized growth channel in 2023.
The power of combining billboards & radio to create hyperlocal awareness is indisputable
And then...
You use digital strategies to retarget and convert all of those new eyeballs
That's a winning strategy đ
1
6
208
Looking for some guerilla marketing in SF or CHI?
Check out this listing from @fucimocom
Get the offer here fucimo.com/listings/huz-uufgâŚ
ALT Guerilla Marketing Digital Backpack Marketing Degen Marketing Tactics Growth Hacking In Your Face, Great For Conferences And Events -Walking digital billboard backpacks
2
4
7
271
Buzzing with joy and pride to share this announcement!
OOH Insider is officially a part of the
U of Digital Expert Network.
Thank you @airgups23 @Myles_Younger and the entire @UofDigital team for the hard work you do and the opportunity to be a small part of the mission đ
3
7
1,238
Sundays
After church
We go to the Apple Store for some growth hacking
My son asks me
âIs this illegal?â
No, but it feels like it should be, right?
@yoannpavy @codyschneider @joe_dirico heâs one of us
We easily took down 50 đą
1
1
6
2,247
To all of my new followers đ
To all of my new haters đ
Also, 10 minute a day strategy grows everything in every way
2
1
6
519
LinkedIn asked me to contribute to
âHow to define a budget for OOHâ
This is and will remain my answer for
the duration of 2024.
7
136
When you think you popped
And then you actually pop
Itâs đ a đ podcast đ about đ billboards đ
Your kid is about to be watching the Stanford MBA of OOH during 2nd period English
2
1
5
522
Two of these companies are venture-backed startups
Two of these are dying legacy trade rags
One of these is a community of marketers, sellers, executives, and founders who are passionate about how brands show up âfor realâ.
No dumb engagement pods required.
4
7
220
Hey #MarketingTwitter, weâve got a happy little podcast about all things Out of Home advertising in case youâre wanting to learn more about the tech, the people, etc.
Nice to meet you!
1
6
Testing testing
1-2
1-2
@szuccar1 can you help our adtech deity please?
ANYONE AT X?
Are there any X people that can help get a company account approved?
Itâs been over a month.
Please đ
1
5
349
The impact of adding
YT shorts to the workflow
YT is now my source of truth for
All short-form video
Using @repurposeio to distribute from there to TT/IG/LI/X
This is a podcast about OOH advertising
Repurposed podcast
Waste nothing.
Take everything.
5
1
5
480
Have a friend with a big network in cannabis
Does hard money lending to cannabiz companies
So I said -
"let's build media company around information business, you lend $$, I help with OOH"
Guess what we're doing?
3
6
311
Reasons I go industry events:
Networking with great people
And
To hear what the industry ISNâT talking about
Because there is a huge misalignment between the product being force fed
And the product the people are asking for
Solve for the delta.
2
2
6
727
Itâs Jess St. FitzPatrickâs Day!đ
Congrats to @OOHWithJess for the most downloads ever on release day!
Listen hereâŚand hear: podcasts.apple.com/us/podcasâŚ
1
2
6
The amount of thought put into this is truly admirable - thank you for being the bright light of the last week of 2023z
It does feel like the fix was in on The Jeromy Sonne award though đ
5
128
Just built my first line of functional code ever
thanks to @codyschneider @joe_dirico and the degens on discord
Then a night cap as @yoannpavy drops absolute bombs on the private zoom
Insane moment weâre inâŚ
Blessed.
3
1
3
281
FYI
I did this sh*t myself
No financial backing
Boot strapped
Every month since October 2019
Net negative to the household bank account
Thatâs a sacrifice my son and I make
Intentionally
To break the cycle
You think you did that? Lol gtfo
1
4
197
Whoa
Also, called @maxchehab today
Told him @swellai changed my life
He lolâed
I said âno, reallyâ
Then he asked what I wanted
And shared roadmap đ¤Š
The best time to set up off shore tax shelters was yesterday,
the second best time is today đł
1
6
1,534
Be kind to a gatekeeper today,
Theyâre scared theyâll be forgotten after longâŚ
Because theyâre right.
Theyâre scared of changeâŚ
Because they donât want to evolve.
They donât like you because youâre ânewâ and havenât âpaid your dues.
Send them this, and let them know itâll be ok đ¤
2
4
288
I hate networking.
I don't do it at all.
Whenever I meet new people, my goal is always the same:
â Build a genuine friendship
â Contribute to their lives
â Give value whenever possible
Turns out that's a good strategy -
give without expecting anything in return.
5
423
Huge rock lifted on a Monday morning...
Changed all of my software subscriptions and ad accounts over to the business card
Only took 20 minutes of focus but holy moly that felt daunting thinking about it for 2 weeks đ
1
5
205
â ď¸ I need your help!!! â ď¸
Programmatic DOOHâŚ
specifically for DTC.
Taking the best of both worlds of content from the OOH Insider universe, all of the CMO insights.
All of the Programmatic DOOH experts.
All of the DTC big brains like @JeremiahPrummer, @_phoenixha, and @igobylukas.
To create something gnarly and usefulâŚ
1) What questions do you have? Go wild. From creative to targeting to attribution and everything in between - what donât you know, that youâd like to, before investing in the channel?
And 2) What format will create the most value for you? Do you want a white paper? Loom videos and dashboards?
What deliverable is something youâd actually use?
K, go!
8
6
1,259
Stood staring at the sky tonight thinking to myselfâŚâIâve never seen clouds like thatâ đ
2
5
368
Outdoor is arguably the most creative canvas for #advertising because the most successful ads reflect the imagination.
Learn more on the #OOHInsiderPodcast!đđť
Podcasts.apple.com/us/podcasâŚ
1
1
5
âHalf of my marketing works,
I just donât know which halfâ
Part 1 drops tomorrow.
@JeremiahPrummer spits đĽ on all things âHard to Measureâ for DTC and ecom brands and marketers
Follow that up in two weeks with @_phoenixha on Scaling in a Cookieless World
By the time weâre done, this will be one of the most formative series for the modern marketer.
Are you subscribed yet?
Search âOOH Insiderâ wherever you enjoy fine podcasts or checkout this pod with @codyschneider to get started đ§
theoohinsider.com/in-the-pitâŚ
1
4
253
The job isn't creating an epic piece of content.
It's finding a way to get people to consume it.
Distribution > Content
1
6
179
Holy moly
Tomorrow Iâll release the 170th episode of OOH Insider
Almost 4 years
More content than a Stanford MBA
Doing a podcast is a transcendental experience
God is good.
1
4
200
Types of outreach that is likely to get you on the podcast:
- Hey I heard you talk about this and I have a unique take
- Hey I noticed you havenât talked about this yet would you be open to it
- Hey I have a juicy exclusive that I know is in your wheel house
1
6
172
DTC Twitter powering the Q1 OOH Insider series:
The Why and How of DTC Media Buying
Hear from
@huntkyle on why agencies donât scale, red flags for brands before they hire an agency, and how building your own brands leads to insights that make great agencies
@igobylukas exposes the @shopiify site speed scam
@_phoenixha on how to actually measure whatâs working, whatâs not, and optimizing your funnel with an intuitive platform made for digital media buyers (by digital media buyers)
And @chrisrigas00, former Vayner Media and now media buyer for boutique agency, Markacy on the conversations heâs having with brands
More special guests being added with the goal of exploring how brands are thinking about the intersection of the physical and digital experience â
Who else should we talk to???
Tag them in the comments and letâs get it done.
2
1
5
679
Digital marketing is overhyped.
Almost nobody sees your online ads.
But everybody walks/drives by OOH ads daily
And with the rise of digital billboards, you can get even more creative and targeted.
Brands that win the next 10 years win it offline.
1
1
6
321
I don't care what company you're moving to next.
If you aren't:
⢠Publishing weekly on LinkedIn
⢠Doing a podcast or YT show
⢠Speaking at industry events
⢠Writing an e-book/paperback
⢠Building a Twitter following
...you're ngmi
1
1
6
759
Couldnât make it to #adweek?
Itâs okay, we are bringing it to you!
Just dropped this recreation with Bob Gruters, CRO of Loop TV
And Brian Rappaport, Founder of Quan Media
Complete with all of the audience questions and bonus content â
theoohinsider.com/adweekreplâŚ
5
88
Engagement is a Conversion metric
Consumption is an engagement metric
Optimize for consumption
Optimize for engagement
And conversion becomes the byproduct đ°
But focusing on conversion blurs your vision
And ultimately becomes existential risk to your biz
When market dynamics change
50% of population using ad blockers
1 in 10 masking loc with VPNs
Ad effectiveness down 30%
CAC up 50%
Because your funnel isnât a funnel, itâs a skinny drain pipe with a clog.
Consumption > Conversion
1
5
301
I used to compete for clients.
Now, I live on the inside of an impassable moat.
What changed?
Thought-leadership content via a weekly podcast.
For four years and counting.
The most important part?
"and counting"
1
5
334
When your podcast about OOH starts ranking for "scaling dtc" because of great guests like @JeremiahPrummer @_phoenixha @igobylukas and tomorrow?
THE @huntkyle tells you exactly what he's looking for in an agency acquisition target
(I promise, we're not playing the same gameđ¤Ť)
6
152