This is hilarious and kind of surreal — my U.S. Patent 7,945,662 B2 (aka “keyword-point method”) is finally expiring in a few months. Filed it back in 2004 when I was a nerdy CS grad out of UCLA and our business was starting to take off in downtown LA. It ended up powering billions in ad revenue for companies like Google, Yahoo, Verisign, and a whole generation of domainers — many of whom built real businesses off the back of this simple concept.
What was the idea? Really basic: if you owned a good domain name, people would type it in. And if you had people typing in a domain, you could show them relevant ads. If they clicked, boom - you made money. We used to have advertisers begging for traffic, paying $100+ CPM for popunders just to get a slot. This was domain parking before Google even really understood the market. The crazy thing is, when I show folks today the old RALLY*COM pages or patent diagrams, they instantly go: “ohhh… those pages.” Yup. That was us.
And yes, it’s funny how intellectual property ages. It doesn’t make headlines like NFTs or AI agents, but back then, this was cutting-edge monetization tech. It transcended Web1, Web2, and still influences how traffic and attention get priced in Web3 and beyond.
Sometimes the most obvious, boring ideas — typed-in traffic + keyword mapping — end up becoming the most enduring. Proud of this one. A little piece of internet history.