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STRIVE BITCOIN UPDATE Strive purchased 17.76 Bitcoin last week and now holds ₿19,882. More importantly, during 2Q26 @Strive acquired 6,236 Bitcoin, achieved 24.0% BTC Yield, generated ₿3,264 of BTC Gain, and ended the quarter with an amplification ratio of 67.2%. $ASST $SATA
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DeepSeek increases my conviction that Bitcoin must be the hurdle rate for capital deployment. AI innovation at this speed and scale will substantially disrupt valuation metrics across industries and is not currently priced in. Those who secure a war chest of Bitcoin will be the long run winners, picking up distressed assets for pennies on the dollar. Focus on three things: AI, Bitcoin, and energy.
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Strive has acquired 72 BTC for ~$8.26 million at ~$114,304 per bitcoin, financed exclusively through the exercise of traditional warrants. As of 10/28/2025, we hodl 5,958 BTC. $ASST
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STRIVE ($ASST) UPDATES - Strive entered into a definitive agreement to acquire @SemlerSci ($SMLR) in an all-stock transaction. - @Strive announced the purchase of 5,816 Bitcoin. - The combined company will hold > 10,900 BTC. - @SemlerEric to join Strive board post close. - Post-merger intention to monetize or distribute Semler Scientific’s historically profitable diagnostics business.
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Yes, Blackrock has hundreds of billions in energy assets, but that does not mean Blackrock has been a good steward with those assets and *that* is the problem. These assets have been used to push a climate agenda on corporations against their will in a manner that imposes *long term* costs on both corporations and investors. Let's look at the facts: Fact #1: Blackrock has actively engaged with publicly traded energy companies *pushing* a climate agenda on them against their will. Example 1: In 2021, there was a shareholder proposal at Chevron that would require the company to reduce its Scope 3 emissions. Chevron recommended that investors vote against the proposal, yet Blackrock used its billions of dollars of holdings to vote *for* the proposal anyways stating "because it is consistent with what we expect of large companies like Chevron and its peers." Chevron recommends *against* proposal (page 88): chevron.com/-/media/shared-m… Blackrock votes *for* proposal (page 2): blackrock.com/corporate/lite… Example 2: In 2021, a Climate activist investor, Engine No. 1 put up a slate of climate activists to the board of Exxon. Exxon recommended shareholders vote against all of the dissident directors, yet Blackrock voted *for* three of them. With your support, they got elected. You stated: “We believe more needs to be done in Exxon’s long-term strategy” on reducing climate risk, which threatens shareholder value." Exxon recommends *against* Engine No. 1 board slate (page 1): d1io3yog0oux5.cloudfront.net… Blackrock votes *for* three Engine No. 1 candidates: blackrock.com/corporate/lite… These aren't the only examples... Fact #2: Blackrock was behind the SEC’s new *mandatory* ESG climate disclosures that will *cost* publicly traded corporations billions of dollars. On March 6th 2024, the SEC passed a mandatory ESG climate disclosure rule that was voted on political party lines. In 2021, Blackrock sent the SEC a public letter *requesting* the SEC implement mandatory climate-related disclosures (Blackrock's letter to the SEC: sec.gov/comments/climate-dis…). The final rule drafted by the SEC explicitly mentions Blackrock 55 times. The only asset managers referenced more frequently were politicized public pensions like CalPERS and CalSTRS. (sec.gov/files/rules/final/20…). As Bernard Sharfman called out, this rule will *cost* public corporations billions of dollars. “PricewaterhouseCoopers PwC is planning on hiring 100,000 new employees and investing $12 billion over the next five years to help meet its clients’ ESG reporting requirements. We can assume that this represents only the tip of the iceberg and probably does not even represent what public companies will actually pay to have the compliance work done.” Fact #3: Blackrock is a member of multiple climate groups, including the Net Zero Asset Managers and publicly admits it will force its climate view on energy companies if they don’t comply. Blackrock states: “BlackRock developed and implemented a “Heightened Scrutiny Framework” to track, analyse, and manage active positions in issuers that are significantly exposed to climate risk due to: a) high carbon emissions today, b) insufficient preparation for the net zero transition, and c) low reception to our investment stewardship engagement. Where we do not see enough progress for these issuers, and in particular where we see a lack of alignment combined with a lack of engagement, we may not support management in our voting for the holdings our clients have in index portfolios, and we will also flag these holdings for targeted review and engagement in our discretionary active portfolios where we believe they may present a risk to performance. netzeroassetmanagers.org/sig… Conclusion: The action by the Texas Permanent School Fund was warranted.
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True in politics and in business.
Simple incentives explain almost everything. A complex explanation is rarely needed.
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Non-woke simply means adopting excellence, innovation, meritocracy, and capitalism as the foundational principles of a mission focused organization. Every corporation *should* agree with this. Most still would not, at least publicly.
Strive Asset Management is the face of non-woke investing trib.al/P4r4PfI
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Strive was among the <1% of investors who supported a proposal at Microsoft to evaluate holding Bitcoin in its treasury—effectively positioning BTC as its hurdle rate. This year, we plan to leverage our activist expertise to help at least one company per sector adopt the Bitcoin standard through corporate engagement. In 2022, when Strive launched its first ETF, shareholder support overwhelmingly favored ESG & DEI proposals. Yet just two years later, these priorities are rapidly losing steam. Through effective thought leadership and shareholder activism, major change can happen—now we expect the same with corporate Bitcoin adoption, with early movers putting themselves in the best long-term position.
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This is important on two levels: 1. Makes it substantially easier for holders of Bitcoin to purchase a house without selling their Bitcoin. 2. The U.S. government is taking Bitcoin risk on its own book as the U.S. government implicitly guarantees Fannie/Freddie mortgage loans.
After significant studying, and in keeping with President Trump’s vision to make the United States the crypto capital of the world, today I ordered the Great Fannie Mae and Freddie Mac to prepare their businesses to count cryptocurrency as an asset for a mortgage. SO ORDERED
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Strive's Bitcoin treasury analytics dashboard is now live at treasury.strive.com/. Make sure to watch our investor presentation on $ASST & $SATA if you haven't yet and have a great weekend!
Strive announcements: 1. Our 3rd quarter 10Q is filed 2. Our BTC Dashboard is live For the most recent update on $ASST & $SATA, please watch our investor presentation. See comments for additional information.
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Important earnings call from @Strategy. My takeaways: 1. $MSTR guided to 30% amplification, all from preferreds, with no leverage from converts or other debt. It will likely take a few years to reach that goal. 2. Existing converts are likely to be equitized by 2029. 3. Extensive discussion on tax-deferred return-of-capital (ROC) dividends for their preferreds, which meaningfully amplify after-tax yield. They expect these ROC dividends to continue for about 10 years, with multiple options to preserve ROC even if mNAV falls below 1. 4. Major focus on issuing new preferreds internationally. These new prefs will likely be denominated in local currencies, such as a euro-denominated Strategy pref, with plans to replicate this across other regions. They are far down the path towards implementing these new offerings. 5. Not focused on M&A of Bitcoin treasury companies. While they did not rule it out entirely, their primary focus remains Digital Credit. 6. Will pursue any action that increases Bitcoin yield for common shareholders while maintaining ROC dividends for preferreds. They would consider buybacks if it made sense holistically, but prefer to expand their capital base. 7. Regarding investment time horizons, @saylor noted that buying Bitcoin should require at least a four year horizon, but Bitcoin treasury companies demand an even longer view. While they aim to outperform Bitcoin over four years, a 10-year horizon is most appropriate for a BTCTC. If your time horizon is under 4-years, the preferred equity securities make most sense when investing in Bitcoin risk. 8. They don't want to maximize capital by raising it through either equity or debt. Their focus is on growing the Digital Credit market. They can idle at ~30% growth when there aren’t attractive opportunities, then amplify growth further when those opportunities emerge through Digital Credit.
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Strive Asset Management is now a Bitcoin treasury company. My first public remarks on this major announcement for our company will be at the Strategy World conference today at 2:15 pm ET. All-in.
Strive Asset Management to combine with Asset Entities (NASDAQ: ASST) to form first publicly traded asset management Bitcoin treasury company. The company aims to maximize Bitcoin exposure per share over the long run, including through novel financial strategies not previously used by other Bitcoin treasury companies, to maximize value accretion for common equity shareholders. More details available, including a slide presentation, at Strive.com: strive.com/article/strive_me… Strive CEO Matt Cole to present transaction and company strategy at Strategy World conference today at 2:15 pm ET - piped.video/watch?app=deskto…
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Yesterday, Strive sent GameStop an engagement letter urging them to adopt Bitcoin as the cornerstone of their treasury. We believe this shift can elevate $GME from “meme stock” to gaming-sector leader, driving long-run value for shareholders—including our clients who hold GameStop through our ETFs. This outreach follows our recent announcement to help at least one company per sector adopt a Bitcoin treasury strategy. In our letter, we outlined how: • Reallocating substantial cash reserves into Bitcoin can serve as a powerful engine for long-term growth. • Cutting costs until operating at a profit by making Bitcoin the hurdle rate for any cash burn strengthens financial discipline. • Maintaining a strict focus on Bitcoin—and avoiding other cryptocurrencies—reinforces GameStop’s image as a disciplined, forward-looking organization and protects long-run shareholder returns. We recognize GameStop is exploring how to embrace this opportunity, and we believe execution will be critical for long-term success. That’s why we engaged immediately—to encourage not only bold action but also a clear commitment to Bitcoin only. At Strive, we’re committed to working with the companies our clients own in our ETFs to foster forward-looking strategies that unlock genuine long-term potential. Our proposal to GameStop is the first of many focused on making Bitcoin a key treasury asset. Link to the full letter in the comments.
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There is a lot of fear in the Bitcoin and Bitcoin treasury company markets right now. As someone who is a long-only investor with a structurally bullish thesis on both Bitcoin and Bitcoin treasury companies, I never put on short-term trades. But there are levels where there is clear pain in the markets, and we are currently at one, while both Bitcoin and the MSTR/Bitcoin charts sit at support levels.   From both a macro and a technical view, now is a great time to consider adding to long-term positions and moving further out on the Bitcoin risk curve, not the opposite. Will share charts on this tomorrow. GN.
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Strive's strategy: create the products you want to buy.
 
$ASST: 25%+ amplification, no debt, no margin, no encumbered Bitcoin. The only BTCTC with amplification exclusively from preferred equity.
 
$SATA: 12% cumulative, ROC, variable rate dividends, our most senior equity.
Strive updates: 1. SATA listed on Nasdaq following oversubscribed & upsized IPO. 2. Strive acquired 1,567 BTC for ~$162M at ~$103,315 per Bitcoin. As of 11/10/25, we hodl 7,525 Bitcoin. 3. New $ASST & $SATA investor presentation released. 4. $SATA dividends expected to be ROC (Return Of Capital).
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Jesus Christ is our King. Donald J Trump is our President. Bitcoin is our money. GM.
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Jeff has proven he’s one of the sharpest minds and hardest workers in Bitcoin treasury management. Excited to have him officially join the Strive team full-time as we gear up to go bigger and faster in our race to maximize Bitcoin holdings for $ASST shareholders. Let’s go!
🎉I've got a Bitcoin Job! 🎉 VP of Bitcoin Strategy 🫡 Let's Strive for Bitcoin 🟩👆🏼Higher $ASST $MSTR Bitcoin $STRK $STRF $STRD
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PSA Bitcoin is digital gold. It is an investment. Zcash is a trade. It is not an investment & it is not a hedge on Bitcoin. For those that feel the need to hedge their Bitcoin, gold is the answer, not Zcash. My advice: ₿uy the dip, hodl, don't "hedge" your Bitcoin, don't trade, invest, zoom out, touch grass, and have a great weekend.
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Replying to @VivekGRamaswamy
So Blackrock owns Blackrock with money that's not Blackrock's...
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This is the core reason why we chose the Bloomberg 500 for our 500 products a couple years ago. Rules based with no black box committee. @Strategy has been in our 500 index since last September.
Strategy $MSTR snubbed from S&P 500 inclusion The education & BATTLE continues S&P 500 needs $MSTR, $MSTR doesn't need S&P 500 Bitcoin deserves a spot in every retirement account AppLovin, Robinhood, and Emcor included
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Strive, Inc. has completed the merger between Strive Enterprises, Inc. and Asset Entities Inc. The combined company will continue to trade on Nasdaq under the ticker $ASST and begin its Bitcoin accumulation strategy. Time to accelerate.
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Feeling the most bullish I’ve felt in a couple years tonight.
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Nearly all Bitcoin investing mistakes stem from: 1. Not being bullish enough. 2. Not having a long enough time horizon. 3. Taking bad debt terms. 4. Not properly securing your Bitcoin. $ASST was purposefully built to provide amplified Bitcoin exposure & avoid every issue above.
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QT is effectively over. QE is coming. @jameslavish published an excellent article today explaining why: bank reserves have dropped below the Fed’s “ample” level, the reverse repo facility is nearly drained, and funding market stress is showing up in real time. As he puts it: “When central banks fire up the money printer, there’s only one rational response: own assets they can’t print. That means gold and Bitcoin.” It’s a must-read from James, who also serves on Strive’s board.
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What's the differentiation for $ASST? No debt, no maturity risk, no margin, no encumbered Bitcoin. Over 25% amplification exclusively from perpetual preferred equity. We built a perpetual carry trade structurally designed to ride out volatility and amplify BTC performance.
“We’re the only Bitcoin treasury company with 100% of our amplification through perpetual preferred equity.” In his conversation with @RemyBlaireNews, @ColeMacro breaks down why @Strive structure eliminates margin-call risk, avoids forced liquidation, and allows the company to ride out any volatility as it builds long-term value through Bitcoin exposure.
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Strive is laser-like focused. GM
Locked in. Laser focused.
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One of the best signs of a confident and strong leadership team is seeing them pivot and update shareholders instantly when they see a better path for the business. Expect updates and course changes from us as we go too. This is how alpha is actually achieved over the long run.
Replying to @saylor
Strategy today announced an update to its MSTR Equity ATM Guidance to provide greater flexibility in executing our capital markets strategy.
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Heartbroken that Charlie Kirk has passed away. Charlie literally changed my family’s life. He played a role in our faith journey, he led us to fight for our country and to fight for freedom. That directly led to many things, including my wife and I joining Strive. Anastasia and I are praying for his family. We will never stop fighting for Christianity, for freedom and for America, in his honor. Charlie - rest in peace. You died an American hero and so many people, including us, will never forget you and will unwaveringly carry your legacy forward.
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Replying to @axios
Your “EXCLUSIVE” actually talks about implementing a merit based system without regards to race. That’s a good thing. Nice April Fools’ Day post though.
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The best way for the US government to unleash our economy is simple - get out of the way. Great chat with @JohnStossel on the insanely inefficient and corrupt uses of taxpayer money in both the Broadband and CHIPS Acts. Bullish on @elonmusk and @VivekGRamaswamy fixing this.
Starlink provides internet to rural America TODAY. Instead of using @Starlink to give poor Americans internet access, government insists on spending billions to lay cable. After 3 years, NO ONE has been connected, notes @ColeMacro, CEO of @StriveFunds:
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Today Strive announced the IPO of $SATA, a Variable Rate Perpetual Preferred Stock. You can also learn more about $SATA by watching the recording by @werkman , @PunterJeff, and myself here:
Strive is offering $SATA, a new Perpetual Preferred Stock via IPO, to select investors. $ASST
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Bitcoin wouldn’t be where it is today without @DavidFBailey, full stop. Huge congrats to the Nakamoto team on becoming a Bitcoin treasury company. Accelerate!
BREAKING: David Bailey and holding company Nakamoto raises $710 million and announces merger with KindlyMD to establish #Bitcoin Treasury.
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Yesterday there was important guidance from Treasury & IRS that reduced one of the larger risks for Bitcoin treasury companies - being forced to pay taxes on unrealized gains from Bitcoin holdings. Nice to see pro-business & innovation policies coming out of DC.
As a result of Treasury and IRS interim guidance issued yesterday, Strategy does not expect to be subject to the Corporate Alternate Minimum Tax (CAMT) due to unrealized gains on its bitcoin holdings. $MSTR strategy.com/press/strategy-…
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This is inaccurate. The number is actually higher than $5 billion.
JUST IN: GameStop CEO receives letter urging the company to buy $5 billion worth of Bitcoin as a reserve asset.
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Zuck took the first step by naming his goat Bitcoin. It’s time for Meta to put the G.O.A.T. asset, Bitcoin, on its balance sheet and maximize long run shareholder value.
JUST IN: 🇺🇸 Strive CEO Matt Cole calls Mark Zuckerberg’s Meta to buy #Bitcoin for their balance sheet. Bitcoin is good for corporations 🙌
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Did you know the S&P 500 committee members aren’t publicly disclosed? Imagine investing in a quasi-active fund where you have no idea who is making decisions and zero transparency into why a decision is made. The S&P 500 index is outdated. Indexes should be rules based.
Why wasn't $MSTR allowed into the S&P 500 Index despite meeting all the criteria? Because the 'Committee' said no. You have to realize SPX is essentially an active fund run by a secret committee. We intv'd the dude who used to run this committee on Trillions. Check it out.
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The first developed nation to implement a large Strategic Bitcoin Reserve wins. The U.S. needs to treat this as a national security priority.
China is now working double time to stand up their own Strategic Bitcoin Reserve. They’ve been holding closed door meetings on the topic since the election.
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The Hurdle Rate Podcast was cancelled on YouTube because they view discussing Bitcoin to be "harmful or dangerous content." They've learned absolutely nothing over the past few years. This is why platforms like @rumblevideo are not only needed, but the clear future.
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A 70% Bitcoin CAGR over the next 6-12 months would cause paper Bitcoin summer round 2. The time to amplify in preparation is now.
JPMorgan predicting bitcoin at $170k in next 6-12mo, says perp deleveraging is behind us and that's it undervalued vs gold historically, which implies "significant upside next 6-12mo"
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This is why the value of leverage from perpetual preferred equity without margin requirements through a Bitcoin treasury company is undervalued by most investors. It’s not the cost of the financing that makes it uniquely attractive relative to other types of leverage, but the structure of the financing. Leverage with margin requirements and/or short duration leverage is extremely risky for a high volatility asset like Bitcoin. Margin requirements were one of the primary reasons we turned down the terms we saw with convertible notes this year, and why we’ve been “laser-like focused” with our ambitions to get a perpetual preferred equity out this year. Matching a long-duration asset in Bitcoin with a long duration liability without margin requirements allows an investor to zoom out and stay focused on the strong fundamentals of Bitcoin, while riding out technical driven market fluctuations, no matter how much volatility they bring.
Covid crash: $1.2B in liquidations FTX crash: $1.6B in liquidations Today: $9.5B in liquidations We just witnessed history
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Many have a fundamentally flawed understanding of what this seemingly simple chart means and why the "Strategy" works. Riddle me this: how does MSTR only have a 1.54 mNAV, yet its total return has outperformed Bitcoin by ~3.5x since adopting its Bitcoin treasury strategy?
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There is no “Plan Z” Strive has conviction & confidence that when you hold the nuts, you don’t hedge, you go all-in: 1. Buy Bitcoin 2. Perpetually borrow dollars w/o margin requirements 3. Buy more Bitcoin Simple yet nearly impossible to beat with an assumed 30%+ Bitcoin CAGR.
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Seems like a good week to buy some Bitcoin and amplify one's balance sheet.
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1. Strategy getting their prefs rated opens the door for meaningful potential institutional capital, regardless of the B- rating. This is good for Bitcoin, BTCTCs, & MSTR. 2. The methodology for the rating has major flaws that overstate the risks & there is alpha in seeing this.
Replying to @matthew_sigel
Key assumption is this paragraph IMO. I disagree with it but it drives the entire model:
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Results of shareholders voting on the @strive merger with $ASST: 1st proposal: 99.5% YES 2nd proposal: 99.5% YES 3rd proposal: 98.5% YES Thank you all for the support to start our perpetual Bitcoin strategy. It's time to unleash the Alpha Sat Stacking Team.
Asset Entities - $ASST - shareholders approved the merger with Strive this afternoon. Next up: close the merger and buy Bitcoin.
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My remarks from Strategy World yesterday. Time to accelerate.
📹 WATCH: @ColeMacro, CEO of @StriveFunds, unveils their plan to become a leading #Bitcoin treasury company—blending structured finance, activist investing, and capital innovation. Presented at Bitcoin For Corporations | @Strategy World 2025:
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Since day one, she’s been more bullish than me. 🧡
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With today's announcement of our decision to enter an agreement to acquire Semler Scientific, its worth digging in a bit on how we make strategic decisions like this. I believe it all comes down to creating the proper incentive alignment, building a great team, and letting them cook. This is what I believe is the best way to incentivize long-run outperformance for a Bitcoin treasury company, and it's how we do it at Strive: Short-term (1-year metrics): 1. Increase Bitcoin per share = amplified Bitcoin equity 2. Pay all debt liabilities = attractive Bitcoin-backed yield Long-term (3-year+ metric): 1. Outperform Bitcoin because Bitcoin is the hurdle rate. 2. Outperform other publicly traded companies. Strive's merger announcement is accretive in Bitcoin per share, meeting our short-term goal, and we believe the combined power of the entities will give the combined company more ability to access the capital markets in a way that will drive increased Bitcoin per share and accretion in a way neither could do on their own. Much more to come from all the hard work the team did to get to definitive docs on a merger only one week after flipping public. I believe this might be the quickest execution of this type of deal in the history of US capital markets.
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With Strive, it is important to recognize both the near-term technicals and the long-term fundamentals and business plans. On the technical side, we just closed a $750M PIPE, and those investors will be receiving shares at any time within 30 days of the merger close, expanding the float in a major way. It is also worth noting that the PIPE was raised above the $1.02 merger price between Asset Entities and Strive, which was a strong outcome for the company but one that naturally creates near-term technical considerations and nuances. On the fundamental side, the picture is very different. We have raised substantial permanent capital to launch our Bitcoin treasury. We immediately filed a WKSI shelf & both an ATM and a repurchase program, giving us substantial optionality to accrete additional Bitcoin and increase Bitcoin per share. We have no debt, announced our ambitions to launch a perpetual preferred security in 2025, and have assembled a highly experienced leadership team and board to navigate these waters. Management’s shares are locked up and no one has sold. I strongly suggest people do their own research and invest accordingly as the institutionally complex technicals work through and the strong fundamentals begin to shine. Our team is laser focused on building a perpetual engine for shareholder growth powered by Bitcoin.
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Make sure to listen to this week’s Hurdle Rate. We discuss in depth a new Strive investor presentation on $ASST and $SATA. 

The deck can also be viewed on Strive’s website. @werkman @PunterJeff @TimKotzman
"Oh, so this is like $STRC, but it is senior, and you don't have any debt?" Welcome back to The Hurdle Rate Podcast. Episode 35: Amplified Bitcoin and Digital Credit. The crew is back covering the IPOs of Digital Credit. The institutions are here. The banks are coming. @TimKotzman hosts as @ColeMacro, @PunterJeff and @werkman discuss the process of launching a preferred product, talk through both $ASST and $SATA, and share where attendees can connect with them this week at conferences in Miami, Prague and Amsterdam. Here's the Hurdle Rate for the week of November 10, 2025. 0:30 - Welcome Back to The Hurdle Rate 1:00 - The IPOs of Digital Credit 13:11 - The Process of Launching a Perpetual Preferred Equity 27:36 - ASST & SATA Update
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My read on Lutnick’s comments is that the U.S. will hold its Bitcoin + buy more, while simply not selling its altcoins. This would confirm Bitcoin as the only strategic crypto asset while staying “friendly” to others. Huge moment for American strength if true.
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A lot of alpha in this room.
We just got re-orange pilled by @saylor! 🤓
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Now that the vast majority of S&P 500 companies tie executive compensation to ESG, a self policing corporate social credit score system has been implemented by asset managers like Blackrock. This is the #1 issue we are focused on unwinding. @ConceptualJames bringing the 🔥.
James Lindsay Exposes ESG as a Social Credit Score for Corporations ESG scores have become "an instrument of control" over companies to "force behaviors," says @ConceptualJames. Don't believe it? BlackRock CEO Larry Fink has admitted it himself: "Behaviors are gonna have to change, and this [ESG] is one thing we're asking companies. You have to force behaviors, and at BlackRock we are forcing behaviors." The system is being gamed. A Harvard corporate law website document reveals companies can boost their governance score by awarding themselves bonuses for implementing ESG criteria. "It's woke social justice. It's not social responsibility. It's whatever they want," lamented Lindsay. "@ElonMusk bought Twitter, and his social score for Tesla went through the floor. Like, what did that have to do — and then all of a sudden, Tesla's a racist company."
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The "kid analysts" at @tnorth have been perpetually outworking and frontrunning the institutions. The @Strive acquisition of True North cements our position as a leader in Bitcoin advocacy. Together we'll bring education on Digital Capital & Digital Credit to the masses.
Chapter 2: "Full Sail Ahead" Thrilled to announce that @tnorth has been acquired by @strive! Time to amplify the megaphone. True North returns next week, ⚡️LIVE ⚡️ for episode 39 on Wednesday September 24th. Get ready.
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Strive isn’t a typical “Bitcoin treasury company” – we are an alpha-generating asset manager that uses Bitcoin as our store of value and our hurdle rate for capital allocation. More to come later today at the Bitcoin for Corporations Symposium.
Strive Asset Management and Asset Entities (Nasdaq: ASST) announce $750M private investment to fund first wave of Bitcoin accumulation. The transaction will raise up to $1.5 billion in total proceeds upon exercise of warrants, which would make Strive Asset Management one of the largest Bitcoin treasury companies, and the only one accumulating Bitcoin with alpha-generating strategies. Learn more about the strategies by reading our BTC Alpha Strategies Deck: striveb.ovis.tech/p/Strive_B… CEO @ColeMacro to further discuss Strive’s alpha strategies during his 11:54 AM PT presentation today at the @BitcoinForCorps Symposium at the Bitcoin Conference in Las Vegas. The presentation is expected to be streamed by the conference later in the day.
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Yes. 🤝
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The risk on Bitcoin powered preferred equity is mispriced. Looking at the $MSTR prefs, the interest coverage ratios are comparable to AAA rated corporations if you assume a 20% average CAGR over the next 10 years. High yield plus capital upside potential for those that see it.
15+ years at CalPERS. $70B+ managed. Now CEO of @strive says: "Strategy... on the pref's side is AAA debt." @ColeMacro @saylor
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₿uy the dip.
CEO of @strive, @ColeMacro on @FintechTvGlobal: "For Bitcoiners this is a buy the dip opportunity..."
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ICYMI - this is a new presentation on $ASST & $SATA that was released Monday.
The most recent investor presentation on $ASST and $SATA
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"$STRD (Strategy's "Junk Bond") has a credit quality 20x GREATER than 47% of the entire private credit market, while paying an effective yield of 12.3%." Bitcoin powered Digital Credit offers both a better risk-adjusted yield & better liquidity than Private Credit.
The notoriously OPAQUE Private Credit market (~$2T - $5T) has a composite average interest coverage ratio (ICR) of 1.5x, which is down 53% in the last 3 years (see image). Interest coverage ratio is defined as: (Earnings before interest & tax / Interest expense) 47% of Private Credit borrowers have ICR below 1.5x, meaning that they have annual earnings less than 50% greater than their annual interest expense... Typical private credit yields are between 9% and 13%, incredibly difficult to underwrite & notoriously illiquid (as seen in recent debacle with First Brands bankruptcy - bonds trading to zero overnight). Strategy's LOWEST instrument on the capital stack ( $STRD) has an earnings based interest coverage ratio of 31.5x (assuming a modest 30% Bitcoin CAGR), with FULL opacity of the risk calculus, zero physical risk, with zero reliance on future cash flows. $STRD (Strategy's "Junk Bond") has a credit quality 20x GREATER than 47% of the entire private credit market, while paying an effective yield of 12.3%. Zero physical risk, some liquidity, and full transparency. The risk can be underwritten 24/7/365 with simple calculus provided on Strategy's website. No opaque org charts, no SPV's, no hidden offshore cells, no sketchy off-balance sheet financing, etc. PURE TRANSPARENT YIELD. The ENTIRE credit picture is clear with DIGITAL credit. This is the biggest story in all of finance. Bitcoin as CAPITAL, providing digital credit to "fix" the fixed income capital markets. The scale, and calculus seems "too good to be true," but the risk is truly that lopsided. Similar to how Bitcoin appeared "too good to be true" in the early days to many. Risk is mispriced, globally. $MSTR $STRF $STRC $STRK $STRD
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Strategy continues to raise the bar with its investor presentations. Transparency, clarity, innovation, and alpha.
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The entire incoming Strive management team participated in our recent financing round—and not a single member of the future leadership has sold a share. See our investor presentation for details on the incoming team and planned board. Time to execute and accelerate.
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Getting warmed up for a big week in Vegas at the Bitcoin Golf Championship. Great time with @werkman, @PunterJeff, and @derickjcole.
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The dividend payable on December 15th will be larger than a normal monthly dividend because it reflects a longer initial accrual period following the IPO.
Strive declared Return Of Capital (ROC) cash dividends on SATA payable December 15, 2025, and maintained the SATA dividend rate of 12.00%. $SATA
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Replying to @Enginee90777981
Accumulate Bitcoin, buy more real estate cheaper in the future.
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Partnering with Bitcoin For Corporations was a no-brainer. Today, less than 1% of public companies have adopted a Bitcoin treasury strategy. There’s real work ahead—on both the advocacy and education front—to drive broader corporate adoption. At Strive, we’re implementing a differentiated Bitcoin treasury strategy, but our mission goes beyond our own balance sheet. We will be working with both companies already holding Bitcoin and those that need a strategy to help them deploy a Bitcoin treasury strategy intelligently to maximize long-term shareholder value.
We’re thrilled to welcome @StriveFunds as an Executive Member of Bitcoin For Corporations! Strive is redefining the #Bitcoin treasury model with a strategy that combines tax efficiency, capital markets, and leverage to maximize Bitcoin per share. Their approach includes tax-deferred Bitcoin-for-equity swaps, acquiring undervalued companies, and increasing Bitcoin exposure while preserving shareholder value. Strive is also driving change with an activist approach, encouraging portfolio companies to allocate reserves to #Bitcoin and adopting Bitcoin-first treasury strategies. We look forward to supporting @StriveFunds as they continue to lead the way in corporate Bitcoin adoption.
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Ben is one of the most innovative minds and hardest workers in the Bitcoin treasury industry. I’ve seen first hand the value he can provide, working with him both as a board member @Strive and on the @HurdleRatePod. Ben adds substantial strength and increased chemistry to Strive’s all-star Bitcoin treasury team that is focused on growing Bitcoin per share, being a leader in digital credit, and outperforming Bitcoin over the long run. Welcome @werkman!
I am honored to share that I have joined @strive as Chief Investment Officer. This next step in my journey comes during a pivotal moment for Bitcoin as corporate adoption accelerates and digital credit is emerging as the next frontier of corporate finance.  Strive is poised to set the standard as a leader, backed by a clear vision, an intelligently designed capital structure, and world-class management expertise. Strive has always stood for capitalism, meritocracy, innovation, and financial liberty which are all values that resonate deeply with me.  They are not only the foundation for building great companies, but also the bedrock of free markets and the prosperity they enable. During my time supporting Strive from the Board, through both the merger with Asset Entities and the pursuit of accelerated growth with our alpha strategies, it became clear that this team is formidable.  I have witnessed an infectious drive and passion, coupled with leadership that is steadfast in the pursuit of excellence and the achievement of ambitious goals.  The Board of Directors and management team are all motivated by a deep conviction in Bitcoin’s future and an unwavering determination to deliver long-term value for shareholders. As part of my appointment, I will transition from serving as an Independent Director to taking on the role of Board Observer in addition to CIO. I want to thank @coryswan and the entire team at @Swan for their support and partnership over this past year.  Swan’s mission to enable individuals and businesses to make Bitcoin their foundation for building wealth has been paramount in driving Bitcoin adoption forward.  The incredible team at Swan already has an impressive list of accomplishments, and I look forward to their continued success in Bitcoin financial services and their expanding impact on the Bitcoin treasury landscape through the partnership with Sequans (SQNS), where I will continue to support as an advisor. I could not be more excited to begin this next chapter, and I want to thank @ColeMacro and the entire Strive team for their trust and support in allowing me to help bring this vision to life. Now is the time to drive Strive’s mission forward and accelerate the corporate adoption of Bitcoin, where capital meets conviction. Let’s build a better future with Bitcoin!
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If Bitcoin briefly fell to $0.01 in a leverage flush that did not change its fundamentals, would your conviction change? Would you be liquidated? The answer to both should be no. Most altcoins are worthless, but yesterday’s liquidation event did not prove that. Their weak fundamentals do. Bitcoin has faced multiple flash crashes and 80% plus drawdowns, just as Amazon dropped over 90% during the dot com crash and oil went negative in 2020 before rising above $100 within two years. The lesson is clear. Short term, margin-based leverage fails for long-duration and volatile assets like Bitcoin. If your portfolio could not survive a flush to $0.01, you are taking the wrong kind of risk. If you can zoom out for years, long-duration, non-margin leverage can amplify Bitcoin’s upside. I believe a few Bitcoin treasury companies will prove this in the years to come and we're entering a value zone for the BTCTCs that are laser-like focused on building out digital credit. Otherwise, simply holding unlevered Bitcoin remains the smartest strategy. Zoom out, touch grass, be kind but honest to those that are learning lessons on leverage, taking too much risk, and investing in altcoins the hard way, and have a great weekend.
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Today’s announcement by GameStop is a nice win for their shareholders and hopefully just the start of a much bigger Bitcoin strategy.
Strive Asset Management CEO Matt Cole Urges Ryan Cohen, Chairman and CEO of @gamestop, to adopt bitcoin as a reserve asset using the $5 billion in cash on the balance sheet. @btcjvs trib.al/KOdzZU7
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Give me 10% perpetual yield backed by Bitcoin over this mess all day.
FITCH: U.S. GOVERNMENT SHUTDOWN DOES NOT HAVE NEAR-TERM IMPLICATIONS FOR 'AA+'/STABLE U.S. SOVEREIGN RATING
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If Strategy's stock dropped another 35% while Bitcoin stayed flat, mNAV would go down to ~1. Yet Strategy's Total Return since adopting its Bitcoin strategy would still have outperformed Bitcoin itself by over 2x. Understanding why is important.
Many have a fundamentally flawed understanding of what this seemingly simple chart means and why the "Strategy" works. Riddle me this: how does MSTR only have a 1.54 mNAV, yet its total return has outperformed Bitcoin by ~3.5x since adopting its Bitcoin treasury strategy?
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Strive 🤝 Semler Scientific
Combining forces: Strive ($ASST) + Semler Scientific ($SMLR) = A more efficient Bitcoin accumulation machine
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An ETF investing in convertible bonds issued by Bitcoin treasury companies, $BMAX, is launching today. On paper, the bonds this ETF will hold can offer a compelling risk-return profile, potentially beating both $MSTR and Bitcoin itself by combining equity-like upside with debt-like protection. However, this ETF isn’t structured like most ETFs. As a C-Corp, it’s subject to double taxation—once at the fund level and again at the shareholder level—which can significantly reduce returns relative to simply buying Bitcoin, owning the convertible bonds directly, or even holding $MSTR. As a brief update, Strive remains interested in launching a Bitcoin bond fund without double taxation; however, meeting RIC requirements adds complexity. Over time, this issue should resolve as industry participants become more comfortable providing the necessary services, and as more companies issue Bitcoin bonds—thereby improving diversification potential. Our view is simple: we won’t recommend or launch a product unless we would be interested in buying it ourselves. Double taxation removes the investment case for potentially superior risk-adjusted returns than Bitcoin or $MSTR. Hopefully, everyday investors will soon be able to access Bitcoin convertible bonds without that extra tax burden and tap into this truly interesting asset class. For now, buyer beware—understand the tax implications before diving in.
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Seeing many similar posts regarding Strategy & other financially sound Bitcoin treasury companies lately. The concerns might seem intelligent to someone new to the volatility of Bitcoin & amplified Bitcoin, but when you zoom out you see it for what it is - a bottom signal.
I just want to go on the record to say that I think MSTR is going to blow up, perhaps soon.
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Credentialism is a perversion of meritocracy. Give me the kid analyst from @tnorth over the institutional investor that missed Bitcoin from $0 to $100k all day.
Credentialism is funny. Lyn: Luke’s one of the few macro analysts that considers engineering realities well on my feed. Critic: Oh, does Luke have a degree in electrical engineering? Lyn: No. But I literally do, and for years I’m saying he’s solid at covering the topic. 🤷‍♀️
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This is the iPhone moment for both equity and credit markets. Amplified Bitcoin exposure through equity and high yield income powered by structurally sound Bitcoin backed credit. Building this structure out is the most important thing for success as a Bitcoin treasury company and its not close.
Michael Saylor: "The opportunity of any kind of #Bitcoin treasury company is you have the world's best collateral, you have digital capital. If you issue digital credit, you'll have the world's best credit."
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🤝
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The *bottom* 10% of long term Bitcoin returns beat the *top* 10% of long term S&P 500 returns. Professor Hohns dropping alpha in DC.
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The annual rate of dollar devaluation over the past *54 YEARS* is 8.4%. That is roughly the equivalent effective yield for MSTR to fund their perpetual prefs. Balance sheet construction in this manner should outperform Bitcoin over the long run and justifies an mNAV > 1.
Interesting timing, and an admission the USD has fallen from 1/42 oz to 1/3300 oz of gold in the past 54 yrs, a CAGR of 8.4% (which, since everyone suddenly cares about economic data accuracy, is MUCH higher than the official reported US inflation rate of the past 54 years.)
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If a Bitcoin treasury company achieved >20% leverage, exclusively through a pref offering, it should trade at a higher premium to NAV than Strategy currently does (using their own excellent framework). This is the ballgame.
No bitcoin treasury company should trade at a higher premium to NAV than Strategy. That should be the ceiling. Discuss.
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People woke up and realized they slept on one of the best all star teams in the space. Congrats @werkman and @coryswan! 🚀
JUST IN: 🇫🇷 Publicly traded Sequans raises $384 million to launch their #bitcoin treasury.
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"this is the mid-cycle in what could become one of the most significant bull runs in bitcoin’s history. From its current range, we believe there is still a path toward a 4-10x value appreciation, which would imply bitcoin price targets north of $500k." Agree, important report.
And we're live! 2.5 years into this bull market, I created a completely revised update of "How to Position for the Bitcoin Boom". Check it out here: unchained.com/go/boom-2025
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ICYMI - today Strive announced the IPO of $SATA, a Variable Rate Perpetual Preferred Stock. You can learn more about $SATA by watching the recording by @werkman , @PunterJeff, and myself here:
Strive is offering $SATA, a new Perpetual Preferred Stock via IPO, to select investors. $ASST
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Bitcoin is the hurdle rate for capital deployment. Will go deep on that concept next week as we roll out our research collab with Unchained.
Bitcoin isn’t just for your balance sheet—it’s the benchmark. Join us and @StriveFunds on May 14th to hear why businesses are rethinking capital allocation through a bitcoin lens. With @ColeMacro, @PunterJeff, @CNicholson1988, and @IIICapital. RSVP → unchained.com/o/every-busine…
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ICYMI: Bitcoin is the hurdle rate.
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See the comments for the charts I mentioned yesterday - showing why I believe that both Bitcoin and MSTR vs. Bitcoin are looking attractive at current levels. I go over four charts - Bitcoin relative to MSTR, Bitcoin, DXY, and Bitcoin relative to Gold. All point to now being a great time to be increasing Bitcoin risk. This is not a prediction of a bottom for Bitcoin or for MSTR, but a view that now is an attractive time to both buy Bitcoin and move out the Bitcoin risk curve for multi-year positions. Such an investment will likely be rewarded in a small way when Bitcoin breaks out to new all time highs, and in a major way when Bitcoin breaks out to a new all time high relative to Gold.
There is a lot of fear in the Bitcoin and Bitcoin treasury company markets right now. As someone who is a long-only investor with a structurally bullish thesis on both Bitcoin and Bitcoin treasury companies, I never put on short-term trades. But there are levels where there is clear pain in the markets, and we are currently at one, while both Bitcoin and the MSTR/Bitcoin charts sit at support levels.   From both a macro and a technical view, now is a great time to consider adding to long-term positions and moving further out on the Bitcoin risk curve, not the opposite. Will share charts on this tomorrow. GN.
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bitcoin is the hurdle rate.
bitcoin is the hurdle rate.
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Vibes heading to Orlando for Strategy World this morning. ALL-IN.
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The top story on @pensionsnews is about a Bitcoin treasury company - first time this has happened. It's official - pensions are watching. Time to educate them on Bitcoin, amplified Bitcoin, and digital credit @werkman, @PunterJeff, and @BenPhiat.
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Great conversation yesterday with @Saylor and @PunterJeff on the future of yield - powered by Bitcoin.
WATCH: Michael Saylor's full Panel discussion on BTC-Backed Credit at the NYC #Bitcoin Treasuries Unconference.
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The #1 priority for the U.S. needs to be going ALL-IN on a MASSIVE strategic Bitcoin reserve. There is nothing close to enough fiscal conservatives to put a dent in our deficit. First principle: America first, not dollar first.
I am very pleased to announce that, after all of these years, I agree with Senator Elizabeth Warren on SOMETHING. The Debt Limit should be entirely scrapped to prevent an Economic catastrophe. It is too devastating to be put in the hands of political people that may want to use it despite the horrendous effect it could have on our Country and, indirectly, even the World. As to Senator Warren's second statement on the $4 Trillion Dollars, I like that also, but it would have to be done over a period of time, as short as possible. Let's get together, Republican and Democrat, and DO THIS!
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Sound advice from one of the best investors ever. At Strive, our Bitcoin treasury strategy takes a similar approach: build a small team of ultra-talented, high-agency experts across fixed income, investment banking, macro, Bitcoin treasury companies, and Bitcoin to research, debate, and think before acting. We share much of our thinking openly on X, not just to inform but to sharpen our priors and invite challenge. It also makes the journey more fun. This approach has already led to two key decisions that put us in a strong position: • Pursuing a reverse merger with expected shelf eligibility • Passing on convertible notes in our private investment round to preserve optionality for better leverage Each decision builds on the last, compounding into the ultimate speed and performance of our Bitcoin accumulation engine. I could not be more optimistic about the structure we have built, the all-star team we continue to add to, and the path ahead.
“We mostly just sit around reading, thinking and waiting.” – Stanley Druckenmiller
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Newsom could have been a leader and pushed CalPERS to buy Bitcoin, given over half of their board is selected directly by the state government. Instead, he's launching a meme coin.
🇺🇸 California Governor Gavin Newsom to launch crypto memecoin.
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Altcoins in the stockpile can be sold at the discretion of the Secretary of Treasury. Seems like a budget neutral way to get more Bitcoin to me!
JUST IN: White House publishes fact sheet with details on the Strategic Bitcoin Reserve executive order Still waiting for the full text of the order to be published
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GM from @Solana Beach ☀️🌴☕️
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This debasement graph shows a clear picture as to why Bitcoin is the hurdle rate. It’s also why the simplest way to outperform Bitcoin over the long run is to buy Bitcoin, then do a maximum duration carry trade perpetually shorting dollars to buy more Bitcoin.
Since COVID, the “Debasement Trade” is clear: In USD: NDX +165%, SPX +102%, Home prices +56% In Gold: NDX +7%, SPX -18%, Homes -37% In BTC: NDX -78%, SPX -84%, Homes -87%
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If you view Bitcoin or a Bitcoin treasury company through the lens of a 9 month time frame - you're going to get rekt. Bitcoin itself has underperformed Gold by ~26% in 2025. But over a cycle, you can see both Bitcoin and BTCTC's strong historical performance. ZOOM OUT.
You bought $MSTR on January 1st 2025 You now have 0% gains after 10 months while if you had bought Bitcoin you’d be up 19% YTD Congrats on the absolute dumpster fire of an operation @saylor
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Financial freedom for both individuals and corporations requires owning Bitcoin.
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We will ROC you.
Matt Cole makes the point that the Return of Capital (ROC) Dividend substantially increases the attractiveness of @Strategy 's offerings $MSTR $STRC @ColeMacro @strive @HurdleRatePod
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Bitcoin at $165k relative to Gold at current levels would be a new all time high in the Bitcoin / Gold ratio at ~42.5x. If this JPM call happens, I’d view it as the likely *start* of a significantly larger upside move for Bitcoin.
🚨JPM Says Bitcoin Undervalued vs. Gold, Highlights "Significant Upside" to $165k. "The steep rise in the gold price over the past month has made bitcoin more attractive to investors relative to gold, especially as the bitcoin to gold volatility ratio keeps drifting lower to below 2.0. By taking into account this volatility ratio, which implies that bitcoin currently consumes 1.85 times more risk capital than gold, then mechanically the market cap of bitcoin at $2.3tr currently would have to rise by close to 42% (implying a theoretical bitcoin price of $165k), to match on a vol-adjusted basis the around $6tr of total private sector investment in gold via ETFs or bars and coins... ...This mechanical exercise thus could imply significant upside for bitcoin."
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