The dedicated recreational lifter is a niche that didn’t even exist 20 years ago. You had casual exercisers, dedicated exercisers, and people actively competing or at least in the orbit of people who competed.
Now for the first time you have a growing niche of dedicated but recreational lifters. No desire to compete in anything, not obsessed with lifting and the whole lifestyle like a lot of us are, but they actually train, not just exercise. They don’t just show up for a few weeks after new years or to get in shape 10 weeks before beach season, but put in dedicated work year round.
They have specific strength goals measured in weight on the bar, that they know might take years to attain, but want to hit anyway. These are usually numbers that seem outlandishly strong for normal people, like a 405 deadlift, but would put you early in the first flight at most powerlifting meets.
They don’t organize all or most of their lives around lifting and training like competitors do, or influencers who are all about dat lyfe. They are usually successful professionals with busy careers and family lives, who manage to squeeze training into 60-90 mins, 3-4 days a week. They’re not very concerned if their bodyfat is 8 vs 11%, but they’re smart enough to know that getting their squat to 315, their bench to 225, their press to 135, and their deadlift to 405 will absolutely change their lives.
They’re mostly not interested in enhancement, aside from the men who are legit candidates for TRT. They want to be strong and fit for life, robust enough to handle whatever weekend warrior demands they have, but they’re never gonna wear a muscle stringer or spend 7 minutes flexing in the middle of the gym floor in front of their tripod to find that one perfect screenshot to poast to their followers for external validation. They want to hit their goal numbers, get that 405 deadlift and then see if 500 is possible. But they know once they’re past 405 or so, the process of doing so is maybe more important than whether they ever get there.
These are my people. I love coaching y’all and am excited for another year of gains ahead.