Every professional should start an email list, but not everyone should write a weekly newsletter.
Here's what you should do instead:
1. Choose a topic that you know well. That could be UI design, real estate floor plans, buying businesses, e-commerce, or something else.
Something that your friends and co-workers ask you for help on.
2. Write a 5 email series (in a Google doc) teaching that topic. Each email should be 250-500 words. Write like you're explaining it to a friend. Ask 2-3 friends to review it for you.
3. Create a landing page in
@ConvertKit for the course. There are 30+ templates to choose from and it's easy to set up. Write the headline around the value you're delivering.
4. Load your emails into a ConvertKit email sequence connected to your landing page. Now any new subscriber will get the emails on autopilot, timed to when they subscribed.
5. Link to the landing page from your social media bios. Now anytime you are active on social you're driving people back to your email course.
6. Ask for replies on what questions readers have or anything else you should add. Filter those into a label in GMail. Then once a month spend an hour and make any suggested updates or improvements.
That's it!
You can go back to practicing your craft on a regular basis, without the burden of creating consistently.
But you've done three things for yourself:
1. You have public documentation of your expertise. That will lead to many more opportunities that you can't predict.
2. You're saving yourself time. When someone asks you "hey, what are your best tips on learning [your topic]?" you can send them to your free email course rather than having to explain it all one off to them.
3. You're building an audience. If you ever decide to double down on content creation you've given yourself a head start. At first you'll have 25 subscribers, but if the course is valuable that will quickly grow to hundreds.
I know people who have used this strategy and picked up thousands of email subscribers before they took it seriously. Those subscribers resulted in hundreds of thousands of dollars in business for their agency.
10-20 hours of work to set this up will pay dividends for years to come!