A panic attack.Ā
A resignation.Ā
$7,500,000 dollars.
Hereās how
@thejustinwelsh built a valuable creator business on his terms.
ā¼ļø THE CHALLENGE
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In 2019, after a health scare from working himself to the brink, Justin Welsh quit his high-pressure corporate job to focus on his health and life.Ā
He wanted to build a business on his own termsāone that didnāt drain him.
As he grew his online audience, he faced a new challenge:Ā
reaching and engaging different types of creators (from beginners to full-timers) with personalized content.Ā
He also struggled with email software that lacked the flexibility to help him sell effectively.
ā¼ļø THE SOLUTION
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Justin switched to Kit in 2023.Ā
Kit provided the personalized automation he needed, plus deep analytics and better email deliverability.Ā
Its Creator Network and Recommendations also helped him grow his email list rapidlyāunlocking new ways to connect with the right audience.
ā¼ļø THE STRATEGY
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1. Email Personalization:Ā
Justin segmented his audience into beginners, side-hustlers, and full-time creators, tailoring his emails to each groupās specific needs.
2. Consistency:Ā
He posted on social media every day, building trust and converting followers into newsletter subscribers.
3. Valuable Content:Ā
His newsletters focused on helping, not sellingāshort, actionable advice that brought readers back for more.
ā¼ļø THE RESULT
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In January 2024, Justin launched The Creator MBA and made $1.5M in six days.Ā
His business has now earned $7.5M overall.
By switching to the right tools and staying laser-focused on providing value, Justin built a business that supports his lifeāwithout the burnout.
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Follow
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