Empower teams to make better creative decisions with performance insights 🙏 @MotionStatus for service updates.
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2025 is already off to a pretty WILD start...right?
ESPECIALLY in marketing
Which is why you might be eager to get your hands on this year's biggest trends in advertising creative.
⬇️ Get Your Copy of Motion's 2025 Creative Trends Report ⬇️
tinyurl.com/mr34xj6j
And here's what's inside:
✅ Deep analysis of $100M in ad spend
✅ Survey results from 500 DTC advertisers
✅ Expert insights from a dozen industry leaders
⭐️ 7 critical creative trends to watch & test
--
P.S.
HUGE shout-out to our expert contributors:
⚡️ @DenneyDara (Chief Evangelist, Motion)
⚡️ @mirellacrespi (CEO, Creative Milkshake)
⚡️ @social_savannah (Founder, The Social Savannah)
⚡️ @binghott (Founder & Ad Nerd, Building Ads With Barry)
⚡️ @AaronOrendorff (VP of Growth, FERMÀT)
⚡️ @SarahLevinger (Founder, Tether Insights)
⚡️ @mrsharma (CEO, Sharma Brands)
⚡️ John Garguilo (CEO, Ready Set)
⚡️ @hannahhoug (Content Creator & Consultant)
⚡️ @evmklee (Head of Partnerships, Motion)
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🚨Our biggest product launch yet 🚨
Introducing Sprints!
⚡Track winning ads shipped every cycle
⚡Give creative teams instant feedback with badges
⚡Visualize progress against your revenue goals
Sprints helps you ship more winning creative at a relentless pace.
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10 ad hooks from two of our fav creative strategists
@social_savannah and @LachezarVoynov
any of these missing from your arsenal?
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Creative is the biggest lever in paid adverstising. Full stop.
On the latest episode of Limited Supply with @mrsharma, @rezakhadjavi breaks down how our team built a game-changing creative analytics purpose-built for creative strategists.
Give it a listen👇
piped.video/watch?v=WjlWCOFD…
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Coming this Sunday: Part 2 of Thumbstop's special 'Ugly Ads' feature with @binghott
Hott Teaser Clip:
We asked Barry if he had 10 hours to get some ads rolling for a new DTC brand how would he spend those hours?
His answer below 👇
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We nearly broke our webinar software last week.
Guess that's what happens when you get the Avengers of Advertising together 🦸♀️ 🦸♀️ 🦸♀️ 🦸♂️
@social_savannah
@DenneyDara
@HireFireTeam
@mirellacrespi
Here were some highlights from the session!
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It's here. The best live training event for performance marketers.
→ lnkd.in/gT5DBuPq
One virtual stage.
4 marketing mega-minds.
5 straight weeks of creative strategy 🔥
It runs from May 23 to June 20th, with new 1-hour live sessions dropping every week.
Here’s the speaker line-up:
@mirellacrespi - The Performance Ad Mastermind
@HireFireTeam - The Creativity Machine
@social_savannah - The TikTok & Meta Creative Force
@DenneyDara - The Ultimate Creative Strategist
All live together on one MEGA stage
👀 Get your free ticket here 👇
lnkd.in/gT5DBuPq
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Talk about a dynamic duo! 👯 @northbeam's first-party data is now in Motion.
🔮 Build ad reports using metrics like New Visits, New Transactions, etc
📊 Compare Northbeam & in-platform results
🔥 Level up your creative strategy using first-party data 👉hubs.li/Q01zN-X20
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Calling all marketers, media buyers, and creative strategists 🚨🚨🚨
Ahead of BFCM, we partnered with @iamshackelford to bring you How to Stop a Scroll in 3 Seconds, an all-you-need-to-know guide for creating thumb-stopping intros for your performance creative!
Check it out👇
7/ In this guide we dive deep into:
✅Drafting new thumbstops
✅Analyzing performance
✅Iterating on winners
+ 50 REAL examples of top performing thumbstops!👇👇 motionapp.com/how-to-create-…
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Watch us analyze a 14k ad with an AI Agent
Built and trained by @DenneyDara
This is only the beginning...
We know from beta users that there is a lot of potential here, but there's still a ways to go for sure!
Super pumped to see what she builds next 🤖 🛠️
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Today was just the beginning.
If you missed session #1 of
MAKE ADS THAT CONVERT
Fear not.
Recording is here: piped.video/ZQAjWwxk2C0
RSVP for 4 more sessions here: motionapp.com/make-ads-that-…
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This funeral ad should've gotten the writer FIRED 💀
It jokes about death. Sells cremation plans.
And yet... $139,376 spent, 13 winning variants.
I had to know why.
🧵 Thread on the dark art of funny ads ↓
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“An ad is more than just a hook, body, and call to action. You can break it up into what we call the ad building blocks." Here's how to analyze your competitor's ads, according to @mirellacrespi, creative strategist, and founder of Creative Milkshake. motionapp.com/blog/competito…
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🚨 BREAKING NEWS! 🚨
Today, we announced a $30M Series B investment led by @inovia with participation from @thresholdvc as well as existing investors @HeadlineVC, @AbstractVC, and @sugar_capital.
Read more here: motionapp.com/blog/motion-30…
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"Do creative metrics help lift revenue?"
Here are some insights from this intense debate between @hirefireteam @TaylorHoliday @KyraMRichards at the 2023 Creative Strategy Summit. Let's go 💪
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3..2..1..lift off!
🚀 Introducing Launch Analysis 🚀
Now everyone on your team can see:
→ New creative your team has shipped
→ The ads that are scaling
→ Winners to double down on
→ And opportunities to improve on next
So you can finally ditch that clunky spreadsheet tracker!
Learn more here: lnkd.in/deG6-MvB
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how to use @DenneyDara's agent (step-by-step)
step 1: open a report
step 2: open up your agents tab
step 3: select creative performance analyzer
step 4: hit "start"
step 5: select the ad
step 6: hit "next"
step 7: get a super custom/detailed report with (1) what's working, (2) what could make the creative better, (3) comparison with similar creatives, (4) key takeaways with next steps
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This FabFitFun ad is FUGLY but f*cking crushing it.
It's spent $1,731,451.07 in the last 373 days.
That's $1.7M on this collage??
@HireFireTeam made this unsexy banger.
We break down EXACTLY how he made it
thread 🧵 (bookmark this)
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⚡️Motion's 2023 Creative Strategy Summit goes live on October 26 at 10am ET | 7am PT! 📷
4,000+ people have already registered to hear from leaders at brands like True Classic, TubeScience, Wpromote, FireTeam, Sharma Brands, and more.
motionapp.com/creative-strat…
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🙌 No FOMO necessary. If you didn't attend @DenneyDara's first session about building high-performing creative teams, you can watch the full recording and catch up on key highlights here 👉 bit.ly/3OQsCMk
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🚀Just launched: Custom Tagging
We all test non-stop variations, hooks, & concepts. But how do you find bigger patterns?
Motion’s Custom Tagging is your new cheat code for finding winning ads.
Check out how it works and get your brand on the list here: hubs.li/Q01Xj_7k0
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It's rare finding designers & copywriters that are creative + data-driven. But you can train creatives to care about metrics. @DenneyDara says:
⚡Run retros to study performance
⚡Setup channels to see wins & learnings
⚡Involve team in client retros
👉 bit.ly/3OQsCMk
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Oh, hey! It's @rezakhadjavi 👀
Catch up on last week's episode here:
YouTube 👉 piped.video/skX5OUmGNIU
Spotify 👉 open.spotify.com/episode/2Fo…
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15 reasons you should attend the Creative Strategy Summit
We'll let the lineup speak for itself.
motionapp.com/creative-strat…
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🤯 😲 😱 🙌
TFW you find out @mirellacrespi is sharing her ENTIRE creative strategy workflow next week with @evmklee.
==================
Register here: 👇 👇👇
motionapp.com/event/the-winn…
==================
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This is our marketing team.
And last week they amassed 18k+ people to register for our Creative Strategy Summit.
The event they threw was SO good, that some of our attendees were creating their own content about our content 🤯
Shout-out to our amazing partners, speakers, thought leaders, and everyone involved.
- -
P.S.
👇Let us know in the comments if you want access to the recordings
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Join us for an AMA with @DenneyDara on Oct 6th at 2pm EST 🎙 After releasing her MASTERCLASS on creative strategy, we couldn’t resist not bringing her!
Register here 👉 lu.ma/ama-dara-denney
Questions here 👉 app.sli.do/event/wEnWEAGBaLr…
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POV: an AI researcher teaches you how to really use ChatGPT to brainstorm creative ideas.
The TL;DR? Don't treat AI like an oracle. Treat it like a conversation partner.
@jeremyutley is an AI researcher, adjunct professor at Stanford University, and co-author of the book Ideaflow.
To get better at brainstorming ads with ChatGPT, he recommends using AI to solve a personal problem first.
Watch this clip—it will change how you use ChatGPT to brainstorm marketing ideas.
This interview originally appeared in our creative strategy-focused newsletter Thumbstop.
Subscribe for more weekly ideas like this, helping you blend the art and science of making winning ads. motionapp.com/thumbstop
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trying to hit some arbitrary ad volume minimum is a trap
"WE MUST HIT 50 ADS PER WEEK OR WE'RE NOT DOING OUR JOBS"
anyone else felt this?? 🙋 🙋 🙋
there's always exceptions to the rule..yes some brands do have a volume game they need to play
but many brands should not waste time on smaller iterations
and @connorrolain's team at @hexclad figured that out in 2024
don't fall into the volume trap!!
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This glasses reflection ad hook is insanely creative!!
@social_savannah shared 30+ ad formats you gotta check out
Catch the replay where she breaks them all down on our YT
▶️ 👇
piped.video/KALGyNhfrVU?si=GYaL…
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The context your ad matters. Demand creation is much larger than the creative itself. Instead of focusing too much on metrics, focus on your message, the problems you solve, & create more demand by showing your products or services in a different light. – @TaylorHoliday
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So you took the red pill huh?
And you wanna see how deep the creative strategy rabbit hole goes?
Say hello to AI powered workflows built by the best creative strategists in the world!
Learn More 🔗 motionapp.com/expert-agents
You can instantly tap into the deep expertise and proven playbooks from leaders like @DenneyDara, @binghott , @mirellacrespi , @HireFireTeam , @alexgoughcooper, and @jimmyslagl (plus many more experts coming soon!)
And you can do it directly inside of Motion with all of your ads.
These agents apply very real playbooks, specialized advertising frameworks, and customized strategies to your ad accounts.
This is proven creative strategy from the same people running high-performance ad accounts every day, just at AI speeds.
All of these workflows are owned by the expert.
It's their IP.
Their agent.
Their approaches.
Analyze ads in minutes, applying specialized frameworks. Hunt down 'ugly ad' inspo and customer language for ads, plus so much more.
What used to take creative strategists hours, now takes minutes.
==========
Expert Agents are rolling out now (more coming soon)
We’ve opened up access and are letting more brands and agencies in every day.
Learn More 🔗 motionapp.com/expert-agents
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We're SUPER hyped to announce…
Our very own @carissaboer's new role!
Carissa's been absolutely crushing it on the customer success team for the last two years.
She's been a go-to Motion expert, helping brands level-up their creative strategies and solving some of their toughest performance challenges.
And now?
She's taking all that knowledge in-house to fuel our own marketing engine.
This move is all about growth 📈
Both for Carissa and for Motion
We're so proud of the growth she's achieved and can't wait to see what killer ads she cooks up for us!
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Psst. That sweet sound of water hitting a grill.
That's what you'll hear when we answer your burning creative questions in next Thursday's panel.
Learn how @SusanEDub, @KovachR & @TannerSDuncan are improving ads w Creative Analysis
Grab your seat here👇
lu.ma/creative-analysis
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🥳😊
Motion is launching this summer to make creative analysis super simple for marketers.
But if you want an early look to see what all the fuss is about, sign up here: motionapp.com
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Eugene Schwartz was an ad supergenius.
He wrote one ad that sold 1.98 million copies of a single $25 book.
….That's $50 Million today …
Rodale Press paid him a commission of $54,000 for four hours work.
When he published his book "Breakthrough Advertising" it was so in-demand it sold for $900.
Here’s why . . .
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🚨IT’S FINALLY HERE! 🚨
We’ve teamed up with @HireTheStarters to create the BEST performance marketing guide in e-commerce.
40+ pages packed with everything e-comm brands need to know to run a high-performing marketing engine.
And it’s not just the same old generic tips, we interviewed e-commerce channel experts who have used these strategies to grow brands like @CarawayHome, @Chamberlaincof, and @HelloFresh.
The best part? It’s completely FREE. Grab the guide 👇
hirethestarters.com/marketin…
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How do you make creativity your biggest growth lever?
@arihappywick (CGO at Sharma Brands) and her husband @Dmurr68 (Founder, The Marketing Millennials) shared their secrets to build DTC brands with wildly creative advertising.
Here's what they shared in their live session 👇
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Deep dive into Facebook creative best practices and how to build a successful team for growing brands with us on Jan 12th at 11 am ET. Welcoming Kyra Richards, our customer success leader at Motion! 🌟💜
Save your spot – lu.ma/facebook-creatives-and…
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🚨 Motion’s 2023 Creative Strategy Summit is this Thursday! 🚨
5,000+ people have already registered.
Get your free ticket here: motionapp.com/creative-strat…
Here are 3 reasons why you can’t miss attending.
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@Abir_CPA dropped some killer charts and calculations showing how creative strategy improves contribution margin. Here are some highlights:
🤓 Creative is a sales team.
Each ad has a job and that is to convince the audience to move further down the funnel & make the purchase.
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when's the last time you analyzed your ad account
based on how much spend you have within each stage of awareness?
stage of a what now?
Well, @HireFireTeam has an agent that will do it for you
it's pretty cool, and it's only just getting started
learn more here: motionapp.com/expert-agents/…
can't wait to see what jess' big brain builds next
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ThumbstopLive | Motion | Barry Hott & Dara Denney | Tuesday, July 22nd nitter.app/i/broadcasts/1OyKALWkb…
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Team offsite vibe check ✌️✨
@motionapp_ is officially 45 people now!
Team bonding? ✅
Vision aligning? ✅
Relay race domination? ✅
We laughed. We cried. We danced with data.
You know. Normal startup stuff 😎
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15+ DTC Experts Share Experiments That Actually Worked 🎯
- 5 min. each
- No slides, all action
- One experimentation tip
Here’s the ridiculous lineup ↓
@motionapp_’s @evanmklee
HexClad’s Dir. of CRO, Phil Tran
Tommy John’s Talia Weisner
Obvi’s CEO & Co-founder @obviceo
Simple Modern’s CMO @hoyle24
Tushy’s H. of Growth @jerelblades
ALEX + ANI’s Dir. of Site Puja Patel
Caden Lane’s CFO Kristin Swarek
Ozlo Sleep’s @BryantGarvin
Love Wellness’ Dir. Erica Gray
Title Nine’s @JesseMontano
Mott and Bow’s Santiago Bolivar
Livingood Daily’s @lalasretention
@attentivehq’s Keri McGhee
@gorgiasio’s Emily Hooker
@triplewhale’s Mia Healy
@luckyorange’s @SchwanMccarthy
Hue’s Co-Founder @janvicshah
@creativeos’s @chasemohseni
Hosted by the one and only @AaronOrendorff
🗓 July 31st at 11AM PST (2PM EST)
fermatcommerce.com/s-experim…
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What's the BEST ad CTA to test in 2024?
Here's a popular format pattern we found after looking at some heavy hitters.
👇
High Discount +
Relatable Appeal +
Visual Reinforcements +
Urgency
=
A winning CTA format to test for your ads.
👆
If you need an example to better understand it, then check-out this ad from @thefarmersdog.
They absolutely nailed it.
Motion customers analyze over $6B in Meta spend every year with our platform. And we're always studying the Ad Libraries of the best brands in DTC.
Who should we analyze next?
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turns out people in Vancouver DO NOT like to be touched by strangers
or asked about AI..
we prolly shoulda used the ai creative strategy tasks from @UGCpro_ to get a better "man on the street" scripting
go run your first UGC scripting tasks today
motionapp.com/ai-creative-st…
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A creative who isn’t interested in analytics is like a comedian who doesn’t listen to whether their audience is laughing.
Embrace the data. It’s here to help you.
🫳🎤
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Have you tried this out? 🎥 Incorporate this top performing ad into your next creative rotation with @mirellacrespi
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It can be refreshing to get your ads roasted
Especially if it's coming from @HireFireTeam
Right @couuor ?
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Looking to standardize your ad naming conventions?
Here's a step-by-step walkthrough using our naming generator template.
Make a copy of the sheet and get started!
docs.google.com/spreadsheets…
special shout-out to @TannerSDuncan @SusanEDub and @brad_ploch for their expertise in guiding this video.
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If your brand isn’t testing TikTok, it's missing out. Join us on April 27th with TikTok experts @oliverwhudson & @LoukasHambi for tips on building high-performing TikTok ads. Learn top tactics to set your creative strategy for maximum results. Register 👉lu.ma/for-you-advertising
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4k+ marketers have watched Session #2 of Make Ads That Convert with @mirellacrespi and @evmklee
Check-out two of our favorite moments.
RSVP for the next 3 sessions here: motionapp.com/make-ads-that-…
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We're pumped to announce that Motion has raised $6M led by @HeadlineVC to invest in the future of creative analytics & help creative teams quantify their impact. With 400% revenue growth in one year, we’re just getting started. Full details here: motionapp.com/seed
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Are you testing bespoke audio hooks to your ads?
@mirellacrespi shares why you need to think about adding sound as your "ear stoppers"
Access Mirella's full talk here: piped.video/watch?v=bAUkf09j…
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True Classic’s $230M creative formula
True Classic used Facebook ads to become a $230 million brand in just 4 years.
Here’s what True Classic’s VP of Growth Paige Decker shared in their live session 👇
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@BarryHott has his ugly ads
@DenneyDara taught us about boring ads
but what about
WEIRD ads?
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today you can catch these 3 live, unscripted, and unfiltered to talk about all things DTC advertising
@PhilKiel @dillionverma @loft325
@ThumbstopLive with @evanmklee kicks off at 11am ET
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This is our biggest event yet!
Two days of virtual sessions teaching DTC brands and agencies the latest industry trends and how to apply creative strategy to make winning ads.
motionapp.com/creative-strat…
Join us at the 3rd annual Creative Strategy Summit on September 19th & 20th.
You’re going to learn...
📌 How make better ads with creative strategy
📌 Trending ad formats & execution techniques
📌 Ad production tactics for high & lo-fi videos
📌 Advanced customer & behavioral research
📌 How to build high-performing creative teams
The lineup is STACKED too.
Senior creative leaders from your favorite eCommerce brands and some of the world's most talented creative strategists.
RSVP now to save your spot and access recordings of all sessions.
motionapp.com/creative-strat…
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How to operate like the best performance creative teams in DTC:
1) Start with a hypothesis.
2) Build creative around that hypothesis in a sprint.
3) Pull insights to create a feedback loop.
Then create even better, more educated hypotheses to test going forward. 🔄
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The lineup for the 2024 Creative Strategy Summit is INSANE!
This is gearing up to be the best event the industry has seen in a while…
And the best part? It’s FREE!
You can RSVP here:
motionapp.com/creative-strat…
Two tracks:
1- for bigger picture creative strategies
2- nitty-gritty creative execution tactics
We'’ll be in the chat on September 19th and 20th, and honestly, your whole team should be there with us.
Can’t make every session? Register anyway. You’ll get the recordings, calendar invites, and all that good stuff.
See you there!
Get your free ticket 👇
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marketers often overlook product legibility
it's table stakes really
and so many marketers overlook this
great reminder from @PhilKiel on nailing the basics and how far that can take your creative's performance
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Naming conventions. Why should you care about it?🤔
We’ve put together the ideal naming convention template (tried and tested by media buyers, whoop whoop!) to help get you started. It’s easy to implement, we promise. Check it out! bit.ly/3JtsuOs
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👋 Hey fam have you been seeing our livestreams?
We've been going live m-f each week with @evanmklee
Your guests today on @ThumbstopLive =
Monday, Aug 11: Kelly Rocklein - @UGCpro_ and @SarahLevinger - Tether Insights
Streaming live every day at 11 am PT / 1 pm ET
You can watch on X, LI, YouTube, or IG Follow @ThumbstopLive for more updates.
👋 P.S. Who should I have on next? Tag them below!
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"I've never felt goosebumps during a presentation before." - Ace Patel
In case you missed it, @mirellacrespi gave one of the most comprehensive presentations on ad production. EVER.
The chat was LIT af! 🤯
RSVP for the next 3 free training sessions here: motionapp.com/make-ads-that-…
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We're LIVE! 🔥
Motion Presents: The 2023 Creative Strategy Summit
Join us for the world's largest online gathering of creative strategists happening right now.
This year, we’re venturing deep into the science & art of performance creative.
Join us!
app.experiencewelcome.com/ev…
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Introducing: Creative Highlights!
Built with feedback from top marketing teams who told us they needed a faster way to bridge data and creative action.
A weekly performance reporting dashboard to help your team learn faster, so you can ship faster.
✅ A weekly leaderboard of your top ads
✅ Weekly performance trends
✅ Earn badges on your top ads
Plus, explore opportunities for turning almost-there ads into winners. Creative Highlights is available now on ALL paid plans!
Learn more at: motionapp.com/new-features
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chat went absolutely b-a-n-a-n-a-s last week during this live stream event
@binghott was teaching 2100+ people about how he's approaching AI + Authenticity in ad making
"AI Is Fake" Be Relevant. - Barry Hott.
Catch the replay here: piped.video/6jvIXIjieyA?si=KGRt…
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everyone's an ad "expert"
until they aren't
and it becomes REALLY obvious, REALLY quickly
luckily for you, there are real ad experts who created their very own agents to help you with your creative strategy
folks like: @DenneyDara @HireFireTeam @binghott @alexgoughcooper @jimmyslagl @mirellacrespi
they've opened up access and are letting more brands and agencies in every day to test out their expert agents
motionapp.com/expert-agents
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Join us on Sept 14th to learn how to produce engaging content that converts from the industry's best! The day will be packed with dedicated trainings and interactive panels that you won’t want to miss. 🎯
Grab your FREE ticket today👇
bit.ly/3AC1DfU
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ThumbstopLive | Motion | Reza Khadjavi & Alysha Boehm | Thursday, July 24th nitter.app/i/broadcasts/1kvKpyvab…
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ThumbstopLive | Motion | Trav the Ad Dad & Evan Lee | Wednesday, July 23rd nitter.app/i/broadcasts/1mrGmPyNR…
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Huge news for B2B Marketers!
Motion for LinkedIn Ads is now live!
You can now:
✅ Analyze top LinkedIn ads in seconds
✅ Dive into 20+ metrics with rich, visual ad data
✅ Share and brief creative teams with better reporting
Creative has become the single biggest driver of paid performance, and with Motion, B2B Marketers finally have a LinkedIn integration to focus on what matters most: creating ads that work.
Wanna see it in action?
Book a demo 👇👇
motionapp.com/book-a-demo
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Ad data is great. Yeah. Sure.
I mean that's what we built our product around.
But sometimes you're like:
"bruh just tell me wth is working" 🤦
That way we know what to do more of (or less of)
Love the way @evanmklee shows how to build a "winners" report that anyone can understand quickly and easily
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Motion no.4 // The Creative Analysis course you've been asking for - mailchi.mp/f1c807e9062f/moti…
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ThumbstopLive | Motion | Fraser Cottrell & Hannah Houg | Friday, July 25th nitter.app/i/broadcasts/1ypJdZkEy…
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Our final session for the 2023 Creative Strategy Summit was packed with inspiring nuggets, tactics, and lessons from Darlene Ghorbanian, Rose M., @codyplof. Here are some takeaways: 😎
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Your marketing needs to test “ugly” ads
This one had a 2.43 ROAS with a $286k spend 😲 🤯
BTW ugly ads don’t mean “bad” ads
It just means ads that break from traditional marketing dogma of making things simpler or prettier
Shout out @HireFireTeam for breaking tradition
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Motion’s 2023 Creative Strategy Summit goes live on October 26th! 🚀
This is our BIGGEST and most EXCITING event yet and we can’t wait to see you there—make sure you get your free ticket!
Save your seat: motionapp.com/creative-strat…
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🙌🙌🙌
For one of the accounts I'm running, over the last 4 days we've seen images outperform videos by 40% at the TOF. Shoutout to @shoelace and their Motion app for making it easy to see this data.
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New Motion product release, who dis 😏
Say hello to Creative Research --
A (completely free) way to track competitors, get inspired with trending ad concepts, and build your own swipe file.
Give it a try here:
motionapp.com/creative-resea…
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HOLY FU***** S***
IT'S LIVE 🫦
Ok, let’s make it official.
I’d like to introduce you formally, to my AI Creative Strategist. 👋 + (bonus a the bottom)
Y’all know I am an AI skeptic, so my standards are high. But after 6 months, but we have arrived. 🧠🤖
It will roast your ads like Gordan Ramsay, but then tell you what you need to make it into a michelin star dish. And that’s just the first course.
Mad props to the @motion_app team and all the beta testers. 🙏
I pushed them, they pushed me, some furniture got broken, but in the end, we were able to deconstruct my method for winning ads, and ad accounts, and then reconstruct it into an AI agent that ANYONE can use.
Here is how it works.
1⃣ 📈My agent connects to your Meta ad account & analyzes your entire ad library to find performance patterns specific to YOUR brand's data.
2⃣ 🔪Upload any creative (video or static) and my AI ROASTS it - flagging cliches that kill conversions & suggesting specific messaging fixes.
3⃣ 💰Get detailed feedback BEFORE you publish, saving you from wasting budget on ads that were doomed to flop.
4⃣ 🧠For scaling issues, my agent sorts thousands of ads by the 5 stages of customer awareness & shows you exactly where to unlock new audiences. This works best on larger spends. $500k+/mo
Why did I volunteer my time for this?
I wanted to test the forefront of whats possible with AI. Motion has two important value centers. Very smart people, and your data. Throw me in the mix and you have some amazing outcomes.
I stopped consulting calls because my time became TOO valuable and it priced out the brands I wanted to help.
I got tired of saying no. 🥹
And I’ll be damned if you pay some cOnsULtAnt $10k/mo for creative analysis. If I can help more brands and more people get closer to their dreams, then I am all in.
Most feedback on creative… kinds sucks. 🗣️
Too much fluff, inaccuracies. Too much hating without offering fixes.
I know what works, and now, you will too.
And this agent is 100% free.
If you want in, just let me know in the comments.
👇👇👇
I GOT YOU.
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We’re working on Motion’s Creative Trends 2025 report, where we dive deep into what’s working (and what’s not) in ad creative.
To make this legit, we want your perspective.
Here’s the deal:
👉 Take a quick survey—4 minutes max.
👉 Your insights will help us define where ad trends are heading next.
👉 Be entered to win DTC goodies from Ridge, HexClad, or Jones Road.
3f11xwk4tmm.typeform.com/Tre…
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@yojimmykim great call out on how to better understand what's resonating with audience with tags
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Want to make TikTok ads that convert? We’re speaking with experts from @pwrdigmarketing about building winning ads, strategies, & tips to implement right away. 🗓️Register: lu.ma/power-digital
Learn:
💡Prioritizing initial creation
📈 Impact of variations
🚀 Launching tests
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Pro tip – Key emotional motivators drive consumer behavior 🚨 Learn how to use them with @mirellacrespi to make thumb stopping ads.
#creativestrategy #paidads
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creative diversity
you know you need it
yet, doing it thoroughly and systematically with an ad account is a pain the butt
@mirellacrespi built her first Expert Agent that automates her methodology
at the click of a button you can audit your creative mix and see exactly how to balance your ad types for maximum reach and conversion
learn more here: motionapp.com/expert-agents/…
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media buyer in 2018 = 🧮 🎛️ 🎚️ 🕹️ 🤑
media buyer in 2025 = 🔬🎨 🧑🎨 💸
straight from the mouth of @hexclad 's @londonspilker
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Well well well... if it isn't our very own @evmklee 👀
🚨 LIVE: Your Last-Minute But Not-Too-Late Black Friday Checklist with 15+ DTC Leaders
- 5 min. each
- No slides, all action
- A single holiday tip or tactic
Here’s the ridiculous lineup ↓
Ridge’s @couuor
ILIA Beauty’s @ChereneAubert
Portland Leather’s @MacCoyMerkley
Graza, Estée Lauder’s @graceclarke
True Classic’s @BryanECano
Open Late Collective’s @justjessssss
Caden Lane’s @casey_frankel
Carnivore Snax’s @ritzfit
HexClad’s Panagiota Hatzis
D’on Cosmetics’ @summerdonbell
BlendJet’s Daniella Reda
Peak21_’s @RomanEcom
@motionapp_'s @evmklee
@Yotpo’s @eliweisss
@justunosocial’s Steph (SJ) Carcamo
@gorgiasio’s Lauren Lovato
@getrecharge’s Nicole Harvey
@redo_hq’s Aaron Evett
🗓 Nov 4 at 11am PST
Spots are limited, so get yours today!
fermatcommerce.com/s-bf-tip
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On Thursday, the hook whisperer @social_savannah stunned our live audience with a presentation packed with non-stop creative gold.
In the session, someone asked, "What's the ideal video length for different platforms?"
Savannah dropped this incredible rule of thumb.
📏"The length of your ad should be the age of your target demographic customer," she said.
"If you're targeting ages 25-34, then your ad should be 25-34 seconds long."
If you're targeting under 18, then you need a 10-second ad.
On the flip side, if you're targeting the +40 crowd, you can go longer than a minute.
Watch the full session on our YouTube channel.
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