In SF personal + professional life are deeply linked. anyone you meet at a party, workout class, or board game night could be a cofounder, investor, or customer. but they could also be a friend
two ways to approach this:
1. let the professional drive the personal. treat every interaction as networking. always be selling. burn out
2. let the personal drive the professional. build real friendships first, then find a way to work together. this is a much better approach
the real challenge isn’t finding investors, cofounders, or top engineers. there are more available than you could ever work with
the really challenge is knowing who to focus on
I’ve met investors, customers, and advisors in the most unexpected places. Ski trips, birthday parties, even burning man
none of it happened through networking, it happened through real friendships. if you start off with authenticity and vulnerability then people will be there for you, even when times get tough. they’ll be flexible and find ways to support you even when it doesn’t directly benefit them. you’ll also be much less lonely and have real friends surrounding you
on the flip side, if you can’t be yourself around someone then they shouldn’t be in your company or your cap table. there are too many options available to have to work with anyone you don’t trust or like
trust is the only scarce resource