We build the infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. A Clear Way Forward
San Francisco, Los Angeles, NY
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77% of brands are increasing their TV budgets in 2026.
What are you planning to do?
- Streaming is exploding, opening more ad-supported inventory than ever…
- AI is maturing, helping with efficiency, planning, and insights…
- And measurement is now making it possible to see what’s actually working across both linear and streaming.
With 2026 shaping up to be one of the biggest years for TV in recent memory, how will you make it all work without overspending or missing the moments that matter?
We pulled together a quick (well, relatively quick) 15-minute guide with everything you need to navigate 2026 — from budgeting and buying strategies to a quarter-by-quarter look at the year’s key moments.
If TV is part of your plan next year, this is a must-read!
tatari.tv/insights/how-to-bu…
#TVAdvertising #MediaPlanning #CTV #Streaming #MarketingStrategy #2026Planning
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Thanks for bringing this to our attention. We're reviewing this and will keep you posted.
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Congrats to our friends at @fiverr on your #SuperBowl TV ad!
Opportunity knocked, @therealfstl1992 answered. Their incredible story is exactly why we teamed up to make our big game commercial. With the right talent, you can build anything—even a press conference parking lot. #GoBigWithFiverr
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Hear why Will Flaherty, VP of Growth at Ro, says Tatari allows him to spend on TV advertising with confidence and scale. @flahertyiv @getroman tatari.tv/blog/interview-wit…
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We're thrilled to announce that Tatari was ranked #8 on @adage's Best Places to Work 2020 list! Shoutout to our amazing team who make it so fun coming to work every day 🙌 Check out the full list here: bit.ly/adage-best-workplaces…
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We’re thrilled to announce that @mrsharma, the renowned "DTC Guy," will be our emcee at Forward 2024! 🎤
As a leading voice in the DTC space, Nik’s innovative approach to marketing has transformed countless DTC brands into household names. Known for his keen insights and energetic style, Nik will guide us through an exciting day of sessions, panels, and more.
Get ready for an engaging experience filled with valuable takeaways from one of the best in the business.
Don’t miss out—secure your spot now!
forwardbytatari.com/
#Forward2024 #DTCMarketing #NikSharma #TVAdvertising #ConvergentTV #StreamingandLinearTV #PerformanceOutcomes
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Last week, we had a fantastic time connecting with #DTC brands and agencies for a jam-packed day of learning, networking, and fun. Thanks to @robertherjavec, @mrsharma, and our incredible brand and agency speakers.
Till next year! 📺🌟
#Forward2023 #TVAdvertising
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Tatari is on stage with @rothy's tomorrow at #CN2019 to talk how Rothy's found their audience across linear and streaming by applying a digital approach to TV #growthmarketing #customeracquisition
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Had a great time at the @DtcDay conference last week! Enjoyed watching Ryan Fiore from @manscaped & @reinkingmelissa from @bioClarity on stage! #dtcday #dtcgrowthstrategies
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Crash Course: Media Buying 101 by Professor Tatari tmblr.co/Z9Vh6h29bHI1s
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TV Advertising vs. Digital - which one has an average price less than $2.50 CPM? Chilling article by @davemorgannyc @Simulmedia 👍👇mediapost.com/publications/a… #tvadvertising
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We are excited to welcome @_TheViewPoint_ team to Tatari! Together, we will re-imagine and modernize the CTV supply chain for both publishers and advertisers alike. Philip Inghelbrecht, Co-founder and CEO, provides an overview in our latest blog post 👉 go.tatari.tv/acquirestvp
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Our very own co-founder and CEO Philip @Inghelbrecht on his experience with hiring and why we love homework at Tatari (either our own or through @interviewingio). tmblr.co/Z9Vh6h2Wan3Zi
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Going to #IABDBS tomorrow? Stop by Tatari's Breakout Session at 3:15pm to learn how @getroman used data and analytics to drive a brand TV advertising campaign! 📈📺 #datadriven #tvadvertising
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With Tatarians working from home and practicing #socialdistancing, we reached 67+ people during our company-wide standup meeting this week! #remoteteamwork
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We are excited to have our Sr. Director of Media Vicky Chang speak at @ThePDMI West on October 26 at the Hard Rock Hotel in San Diego.
#PDMIWest #TVadvertising #performancemarketing
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It's all good when we know how to filter that pesky non-TV bot traffic. In other words, read our new blog article! tmblr.co/Z9Vh6h2WWqIJ0
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Forget the Eagles’ win—the real Super Bowl stunner was on @Tubi .
14 million viewers streamed the game, smashing expectations. But Tatari and @TickPick saw it coming.
See why streaming was the real MVP for Super Bowl advertisers this year.
tatari.tv/insights/why-strea…
#SportsTVAdvertising #Tubi #TubiTV #TickPick #SuperBowlTVAds #TVAdvertising #StreamingTV #LinearTV #PerformanceMarketing #AdStrategy
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Such a huge milestone! Congrats to our friends at @imperfect_foods!
We’re celebrating another milestone with our Series D announcement. A big thank you to our customers, farmers and producers, and investors for leaning into our mission to eliminate #foodwaste and build a better food system for everyone.
bloomberg.com/news/articles/…
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"Competition across digital platforms is leading to pricing inflation, meaning your dollar now buys you 40% fewer impressions on Facebook than it did just 3 years ago." bit.ly/mobile_acquisition_tv
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Something we hear daily from brands: "Coupled with increased media costs on Facebook and Instagram, it becomes an imperative for DTC brands to find additional marketing channels to extend reach and remain cost-effective."
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Wondering what it's like to work at Tatari? Watch this video and check out all of our open roles in San Francisco, Santa Monica, and Toronto! ow.ly/6cQA30nu5od
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Our LA and SF offices are divided between the Lakers and Warriors but we’re all behind the 12 Tatari clients airing in tonight’s game! 🏀
#TVAdvertising #PerformanceMarketing #DigitalAdvertising #GrowthMarketing #DigitalMarketing #ConnectedTV #DTC
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Attending the @Digiday Amazon Strategies conference in NYC tomorrow? Tatari will be on stage at 10:45am with @HICKIES CEO, @gastonfrydle, to discuss how HICKIES measured TV ads driving Amazon sales and their use of Tatari's advanced TV attribution methods #ecommerce #amazon
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🎉 Congrats to @mvmt for 5 years! And with that, now is the time to buy a watch (no pun intended) - 15% off! #JoinTheMovement #TatariClient ⌚️⌚️⌚️
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Huge congrats @calm team! "We did a lot of testing & a lot of being bold in prior planning. We find opportunities to do fractional tests & measure that very accurately, and that gives us the confidence to go bold & bigger. All that let us hit the go button on Election Night.”
We're counting down our Marketers of the Year!
At No.6: @calm!
Meditation app Calm delivers relief during the stressful election and ongoing pandemic: ow.ly/NuE650CENzM
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Media buying is NOT a competitive differentiator! blog.tatari.tv/post/15127229…
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Big shout-out to @jlbeamer and Andrew Mok @turo for disrupting the marketing game 💪💪💪 #tatariclient #CMO forbes.com/sites/jenniferroo…
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We are heading over to the UK, where @SkylerLogsdon will speak at the annual Startup Westminster event. @TheEntSoc tmblr.co/Z9Vh6h2WjQAFK
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If you're looking to learn more about TV advertising, you won't want to miss Forward on 9/29 in NYC! This half-day event features marketers who are driving acquisition & building brand awareness on linear and streaming TV. Request an invite👉forwardbytatari.com/
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A common misconception among many brands is that you need a big budget to start TV advertising. As @SeedHealth has proven, that’s not the case anymore.
Seed Health, a leader in research-backed probiotics, started with the crawl, walk, run approach, which led to doubling conversions and a 6-7x increase in brand search, site traffic, and post-purchase surveys of finding a brand on TV.
Deepti Janveja, Head of Growth Marketing at Seed, was recently joined by @AustinSantino at the @DTCExperts stage. They revealed how Seed leveraged convergent TV to skyrocket its growth.
Read more here: tatari.tv/insights/seed-heal…
#ConvergentTV #GrowthMarketing #DTCMarketing #PerformanceMarketing #TVMeasurement
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Say goodbye to creative fatigue and high production costs.
Unlike digital channels like Facebook, TikTok, and Instagram, TV advertising offers marketers timeless creativity. Because once you find a winning concept, you can actually run with it for a much longer time compared to other digital channels. Plus, by making simple adjustments to existing digital video ads, creating a TV commercial no longer requires massive budgets or an A-list production team. 🎬 ♻️
Watch the video below to learn more about cost-effective and impactful TV strategies from DTC and TV experts Juhi Pikale, Nik Sharma (@mrsharma), and Moiz Ali (@moizali).
#TVAdvertising #LimitedSupplyPodcast #DigitalAdvertising #DTCMarketing #GrowthMarketing
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Why are marginal costs so important? Read our Part 1 of "Understand your marketing dollars" series to find out why! tmblr.co/Z9Vh6h2O3RJlh
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Meta’s new ad restrictions are creating major challenges for health and wellness brands. Learn how TV can be the cure for reaching your audience and driving healthy results in 2025. Read more to discover:
-How Meta’s new restrictions will impact your marketing efforts
-What forward-thinking health & wellness brands are doing to find success on TV
-A prescriptive approach to getting started immediately
Discover why now is the perfect time to embrace TV. Read more here: tatari.tv/insights/metas-new…
#TVadvertising #StreamingTV #LinearTV #HealthandWellness #TVmeasurement #PerformanceOutcomes #MarketingStrategy #ConvergentTV
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The coronavirus crisis that led many traditional #TVadvertisers to cancel campaigns has created an opportunity for digital-first advertisers, like @Gabi_Insurance and @manscaped, to test out TV at bargain rates #growthmarketing go.tatari.tv/2LS5rQ8
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Who else is going to Digiday Retail Summit in Austin next week? We’d love to see both old and new faces! DM us so we can set up a time to meet #DRS #retailmarketing
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Last week, we officially kicked off the holiday season with our annual dinner parties in NYC, SF, and LA!🎄✨It was a joy to celebrate with great food, wonderful people, and festive vibes all around. Cheers to the holidays! 🥂🎉
#HolidaySeason #HolidayParty #NYC #SF #LA
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We're hiring! If you know someone who may be a good fit for any of these open roles, send them our way! tatari.tv/jobs
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We announced our newest hire, @AmitDSharan who joins Tatari as Head of Marketing. Our growth to this point has been purely organic and we can't wait to see how Amit will help us double-down, especially as it relates to OTT and Connected TV advertising. ow.ly/mPNE30mxkaJ
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Learn about why we’re focused on building the infrastructure for the future of TV advertising + how this will allow our partners to transact efficiently, share data in a privacy-safe way, and measure & optimize campaign performance.
#TVAdvertising
hubs.ly/Q01Q3XJk0
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TV is no longer a game of $1M+ Russian roulette, here's how to project CPV tatari.tv/blog/what-to-expec… #tvadvertising #CPV #CPS #marketing
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Earlier this year at @joingrow, we had a blast connecting with other #DTC marketers, our friend @mrsharma, and sharing how #TVadvertising has been a critical acquisition channel for @madeincookware.
That’s why we’re excited to be heading back to GROW this summer in NYC!
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Cheers to another amazing year of rapid growth and deep investment in talent and technology! 7️⃣🎊
Check out our recent blog for a look at some of our biggest milestones and fondest memories that helped make 2023 our best year yet.
hubs.ly/Q020B30G0
#TVAdvertising #7YearsInBusiness #GrowthMarketing #DigitalMarketing
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"Many moms have to make the difficult decision to leave their young baby during the day so they can (do non-mother) work, but my son gets to see his mom during the day while she works. That is a priceless benefit that I'm incredibly grateful for." bit.ly/new-employee-is-new-m…
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Our own take on how the hiccup with Nielsen ratings system impacts media-buyers: tmblr.co/Z9Vh6h2NiN0-v
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As we celebrate our 3 year anniversary, we are introducing a new look for Tatari that better reflects our vision of a future where data science and TV advertising converge to perform just like digital- providing our clients a clear way forward. bit.ly/tatari-3-year-anniver…
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Our new article on brand measurement is up on @adexchanger!
A Cure For Bipolarity In TV Advertising: Driving Direct Response And Brand Within A TV Ad Campaign bit.ly/2I5V6fY by Philip Inghelbrecht, @TatariTV
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In addition to media buying and measuring TV performance, we occasionally define some vocab as well!
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When it comes to #OTT and #ConnectedTV , hear why Caitlin Nugent, an account executive at @Turner says "Advertisers can expect less clutter, increased efficiency, and a prime time - all the time experience. This is powerful, and worth the test!" ow.ly/VymG30mDoUh
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TV isn’t dead – it’s evolving.
Alex Diesbach, VP of Digital Media at @Saatva, shares how investing in TV advertising led to remarkable growth.
Watch the video below to hear the reasons why it’s a powerful channel for advertisers.
#Saatva #TVAdvertising #MarketingStrategy #GrowthMarketing #PerformanceMarketing #ConvergentTV
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Discover why open programmatic and CTV may not mix.
@Inghelbrecht's insights on @ANAmarketers highlight the challenges and benefits of programmatic advertising in the connected TV space.
Read how true direct technology relationships can solve inefficiencies, brand safety, and cost issues better than traditional programmatic methods.
Dive deeper into the future of CTV advertising on ANA.
tatari.tv/insights/why-open-…
#AdTech #CTV #ConnectedTV #ConvergentTV #ProgrammaticAdvertising #DigitalAdvertising
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If you are a Shopify merchant and haven’t advertised on TV yet, it’s time to start now!
Listen to Tatari CEO Philip's podcast with @ecomfastlane, where he'll discuss how eCommerce brands with limited budgets can get started on TV.
ecommercefastlane.com/podcas…
#shopify #dtc
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Wondering what it's like to be part of the team at Tatari? See why we were named one of the Best Places to Work by @adage
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Since everyone was asking about the story behind our name, we wrote a post about it :) Check it out here! tmblr.co/Z9Vh6h27Jo_Rj
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This week, our Tatarian in the spotlight is Fred, our Junior Software Engineer! tmblr.co/Z9Vh6h2US43Lk
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Trust where the data is pointing! Good read for anyone new to #tvadvertising @tom_weiss Data-Driven TV Is More Than Addressable And Connected adexchanger.com/tv-and-video… @AdExchanger #mediabuying
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We’re thrilled to announce that Tatari has been named an @Inc Best Place to Work for the third year in a row!
We are so grateful for all of our Tatarians that contribute to building a positive work environment each and every day.
#IncBestWorkplaces
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Our first blog post, "Hello World" has been published! Visit blog.tatari.tv to read full post!
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Congrats to our friends @getquip on raising capital! We're excited to see you continue making better oral care more simple and accessible to more people.
techcrunch.com/2018/11/27/qu…
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Optimizing your #adcreative is essential to your #TVcampaign! It's not uncommon for us to see one creative be twice as efficient as the others #advertising bit.ly/tatari-creative-optim…
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Adblocking and DVR viewing: same or different? - Advertising has long-time been the main driver of content... tmblr.co/Z9Vh6h28Fc2Jt
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Congratulations to Mala Munisamy, Tatari’s Director of Engineering, for being recognized as a Tech Trailblazer by @adexchanger and @AdMonsters in the 2024 Top Women in Media & Ad Tech awards! 🎉📺
Mala's leadership, strategic initiatives, and commitment to mentorship have made a significant impact on both Tatari and the wider ad tech community.
Learn more about Mala’s accomplishments and influence on Tatari’s engineering department here: admonsters.com/events/2024-t…
#WomenInAdTech #WomenInEngineering #TVAdvertising
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What a great turnout today at @Experian's Future of Identity Panel during the Cannes Lions International Festival of Creativity!
Tatari CEO Philip Inghelbrecht was on stage to talk about some of the leading issues around identity impacting the #digitaladvertising industry.
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Tatari is proud to be the first and only TV app within the new ad tech category of the @ShopifyPlus Certified App Program which was launched to promote best-in-class partners for merchants on the @Shopify platform.📺🔥
go.tatari.tv/3EeqeK6
#TVadvertising #adtech #shopifystore
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We're excited to introduce Similar Inventory as a new feature in Tatari's Campaign Manager! Similar Inventory operates on the same principles as conventional lookalike modeling, but for linear and streaming TV. Watch our short video to learn more: go.tatari.tv/3jpILY3
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Huge congratulations to Maria Kennedy and @Discovery on this great accomplishment and well deserved recognition!! 👏👏 nitter.app/ERA_online/status/9051…
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TOMORROW at 2pm! We've packed a conference worth of content in just 2.5 hours, followed by networking and fun on NYC's largest rooftop bar🌆🥂. Come hear Shark Tank's @kevinolearytv and leading DTC marketers discuss the future of TV advertising 📺.
📩 ➡️ lnkd.in/ePrK3UvJ
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Going to the @iab Direct Brand Summit in NYC next Wednesday? Send us a message! Our team would love to connect and set up some time to meet! #IABDBS #brandmarketers
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A nice overview of how TV became an essential component of our culture.
newyorker.com/culture/cultur…
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We're excited to be attending, and speaking at, the Fifteen Seconds Festival in Graz, Austria!
blog.tatari.tv/post/14588504…
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Our CEO @Inghelbrecht spoke with @Digiday's @petersontee about advertising on #OTT and #connectedTV.
Normally, buying ads directly from publishers is more expensive than going to an aggregator. In connected TV, the opposite is true trib.al/cWyhhXk
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Tune in to our panel next Wed, 9/16 at 2 pm EST to hear how @lemonaidhealth, @ShopGovX, and @HomeResident utilized TV as a performance marketing channel. Register here 👉 go.tatari.tv/2Ggsm87
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Last week some of our Tatarians helped clean up Ocean Beach in San Francisco! It was a great time to hang out outside of the office and give back to our community. Thanks, @RefuseRefuseSF !
#TVAdvertising
The windy conditions could not deter this group from @TatariTV from filling a dozen bags of trash cleaning up Ocean Beach, just in time for Bay to Breakers.
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Tatari's CEO, Philip Inghelbrecht, was on The Breakout Growth Podcast with Jamie Fontana from @vuoriclothing to discuss Vuori's growth through TV, why TV advertising is an accessible & scalable channel for smaller, growing brands, and the future of TV. go.tatari.tv/3x8yQv0
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thanks to our friends at @AppsFlyer for hosting us yesterday to discuss our integration for mobile clients and how we measure and optimize ads on linear and connected TV!
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Going to @Adweek Challenger Brands in NYC this week? Stop by tomorrow at 11:45 am to see Tatari on stage with @calm's Director of User Acquisition, Erin Hassey! We'll share how Calm used digital tactics to master #TVadvertising to become the No. 1 Mental Fitness App.
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Congrats to our friends at @Saatva for sponsoring the Empire Classic College Basketball Tournament in New York last week.
As the tournament’s Title Sponsor, Saatva received premium branding before, after, and during the game, including having their logo prominently featured on the court and the Championship Trophy. Outside of numerous marketing elements, they also aired their TV creatives throughout the two-day event.
Head below to see how Saatva took over Madison Square Garden in style.
It’s been a blast working with the Saatva team and helping them bring this event to life!
#TVAdvertising #SaatvaEmpireClassic #BrandMarketing #DTCMarketing
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Did you know that 25% of CTV ad inventory can only be accessed through linear TV?
Despite streaming getting all of the attention, linear still commands close to half of all TV viewing.
Check out our latest @adexchanger article to learn how to strategically combine both CTV and linear to reach your audiences in an efficient, affordable way at scale.
tatari.tv/insights/today-25-…
#Adexhanger #LinearTV #MarketingStrategy #TVAdvertising #PerformanceOutcomes #TVmeasurement
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Turns out measuring TV conversions is one tricky thing! In our new blog article, we explain how Tatari does it.
tmblr.co/Z9Vh6h2VC-pT7
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Tatari and @_TheViewPoint_ are heading to New York City to attend @adexchanger's Programmatic IO on October 17-18th! Hope to see you there!
#tvadvertising #AdExchanger #ProgrammaticIO #marketingtechnology #adtech
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Learn how Tatari’s @Shopify app has helped over 200 brands easily launch TV campaigns and measure performance just like digital.
Schedule a demo to see how your brand can get started on TV today. lnkd.in/gxtpccVb
#shopify #shopifyplus #shopifypartner #tvadvertising
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Have you ever wondered where TV measurement is heading in the age of channel convergence?
Join @Inghelbrecht, Co-Founder & CEO of Tatari, John Wallace, Co-Founder & CEO of @LiftLabInc , Jon Lorenzini, VP of Marketing Science of LiftLab, and for the next Curve Your Enthusiasm Episode on 6/25 at 11:00 AM PST to gain insights on measuring linear, digital, and streaming TV in the age of channel convergence.
Register here to listen live: zoom.us/webinar/register/101…
If you won’t be able to join live, still make sure you register to receive the recording in your inbox.
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Is pricing everything? Here's how Tatari cracks clearance in TV advertising! 🔍
tatari.tv/blog/pricing-and-c… #mediabuying #advertising
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Tatari gives back to @ShelterTechOrg in San Francisco 😊
tatari.tv/blog/tatari-homele…
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In our latest blog post, we share why hyper-targeting did not, and will not, kill traditional TV advertising hubs.ly/H0gg6vf0
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Hey TV-curious marketers 🧐... let’s unpack some of the misconceptions about TV advertising while learning what a typical advertiser journey looks like (with related spend levels) in this blog: go.tatari.tv/3ilfbG6
#tvadvertising #datadriven #marketing
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On September 19th, we welcomed over 200 companies to Tatari’s annual conference, Forward™! It was an incredible day filled with discussions on the evolving TV landscape, media buying and measurement strategies, and practical tips for scaling customer acquisition alongside brand building.
Watch our 3-minute sizzle reel and read the recap on our blog for an inside look at #Forward2024: tatari.tv/insights/forward-2…
#TVAdvertising #DTCMarketing #PerformanceMarketing #BrandMarketing #GrowthMarketing #AcquisitionMarketing
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Planning to advertise on TV in 2025?
We've got your back! We’ve curated a year’s worth of recommendations into one must-read resource. From scaling streaming to retargeting, we break down everything you need to know to make the most of your TV ad dollars in 2025.
Read more here: tatari.tv/insights/how-to-bu…
#TVadvertising #ConvergentTV #StreamingTV #LinearTV #PerformanceMarketing #AdStrategy
#TVmeasurement #MarketingStrategy
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We talked to Adam Miller from @turo ! Check out how Turo's brand awareness increased 📺☝tatari.tv/blog/client-spotli…
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Who's headed to the @Digiday Amazon Strategies Conference in NYC next week? The Tatari team will be there and would love to set up some time to connect! #amazon #ecommerce
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Farmers Insurance launches episodic ads on Hulu | More brands are partnering with OTT TV platforms, like Hulu, recognizing that traditional TV ad buys are no longer enough to reach audiences who are cutting the cord and moving to #OTT ow.ly/LDjM30nav6K
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Last week, we talked to Jesse Horwitz from @hubblecontacts for our new blog series about his journey with TV! blog.tatari.tv/post/16653706…
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