Shaping the future of marketing
New York, NY
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When everyone can access the same data, how do you stay ahead? ANA members get exclusive insights that give them a competitive edge. shorturl.at/R3ux6
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.@WWE superstar @BiancaBelairWWE on the implications of her success and the continuing effort to eliminate #genderbias. @SeeHerOfficial bit.ly/2YBeEWl
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How can conversation drive commerce for brands? Marketing leaders share their thoughts in our second #ANAmasters Daily Insights video, presented by @TwitterMktg
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Stephanie McMahon, Chairwoman and Co-CEO at WWE, share how they leverage social media to connect communities with the stars through storytelling. And interactive campaigns such as #whiterabbit #ANAMasters
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Media #transparency report from @K2intelligence and ANA reveals non-disclosed agency practices bit.ly/1UnBKAS
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Inclusive marketing is no longer an option. Consumers demand it. Marketing Leaders share their approach to diversity, equity & inclusion in our last #ANAmasters Daily Insights video, presented by @TwitterMktg
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Authentically connecting with consumers, whether launching a new product or telling a brand's story, is undeniably important. @Twitter asked marketing leaders how they navigate these efforts #ANAMasters
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"Brands have a social responsibility to be both a force for good and a force for growth."
- Marc Pritchard, chief brand officer at @ProcterGamble | #ANAmasters
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"If you are not doing Multicultural Marketing, you are not doing marketing... Multicultural Casting is Not Multicultural Marketing." - Marc Pritchard, CEO @ProcterGamble #ANAmulti
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Brand safety is about more than just brands. It's about people. Leaders share their approaches to brand safety in our first #ANAmasters Daily Insights video, presented by @TwitterMktg
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"If purchase decisions are becoming more emotional, we have a responsibility as brands to become much more relevant to consumers."
- @aliciatillman #ANAmasters
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What's the key to campaign success: Learning before you launch, using the right influencers, or going BIG on the reveal. @TwitterMktg got @aliciatillman, @DougZarkin, @RajaRajamannar, and others to share their thoughts on this questions during Day 1 of #ANAmasters
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In times like these, it’s more important than ever to come together. We're proud to join the #StayHome Movement uniting our entire industry to encourage everyone to stay home and help slow the spread of COVID-19. Together we can save lives.
#AloneTogether
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Attendees at the 2019 #ANAmasters discuss “Video for the mobile feed” in the third Daily Insights video, presented by @TwitterMktg.
Hear insight from @rishad, @ivanpollard, @LinaP_Shields, @ndegreve, @LizaSurpriza, and more!
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On the second full day of #ANAMasters, attendees share their thoughts on “Data & Tech” in the Daily Insights video, presented by @TwitterMktg
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How can conversation drive impact and growth for brands? Marketing leaders share their thoughts in our second #ANAmasters Daily Insights video, presented by @TwitterMktg
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Okay @Pernod_Ricard's CEO Ann Mukherjee is wearing VOTE earrings during her #ANAmasters presentation and we just... 😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍
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"You can't win the future without winning Millennials and you can't win Millennials w/o understanding multicultural millennials" #ANAMulti
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On the second full day of #ANAmasters, attendees shared their thoughts on “Brands and Culture” in the Daily Insights video, presented by @TwitterMktg.
Hear perspective from @JimStengel, @GravityMediaLLC, @meknyc, @meredithverdone, @charliechappell, @AndreaBrimmer, and more!
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“There’s no such thing as digital marketing. There’s just marketing." — @bradjakeman of @PepsiCo #ANAMasters
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Avoiding Worker Burnout. 5 ways marketers can organize for productivity. #ANAMag ana.net/am12c1tw
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Every time Jon Stewart made fun of @Arbys, the brand sent him and his team lunch. — Robert Lynch #ANAMasters
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Brand purpose is fun, sexy, and all the rage. But does it actually drive growth? 🧐 #ANAbrand
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Brands need to shift from buying attention to earning it. #ANAMasters
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You won't want to miss @Twitter VP of Marketing @BevJack share her framework for data-driven marketing at the 2022 #ANADataMasters Conference. Register here: bit.ly/3oI07m3
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Donna Vieira, EVP and CMO at @SallieMae, will discuss how to ignite your brand purpose at this year's #ANAActivate conference in Chicago. She's one of several stellar speakers on the agenda. Reserve your spot before it's too late: bit.ly/2TvEtUI
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"There was a time when you wouldn't go anywhere near social issues [as a brand]," says @ProcterGamble's Marc Pritchard. "Now people expect it. They want to know what you're doing." #ANAmasters
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Highlights from our Twitter Q&A with Puma's @AnnUnger20. Don't miss her at #ANADigital next week bit.ly/29yg9eM
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Marketing leaders discuss connecting with their audiences in our final #ANAmasters Daily Insights video, presented by @TwitterMktg
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After voting this morning, our board has approved the acquisition of @DMA_USA, creating the single largest U.S. trade group devoted to marketing and advertising. You can read more here: bit.ly/2JfFTN5
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"Consumers want to know what brands believe in," says @marcpritchard1 #ANAMasters
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Here are the reasons why you should attend #ANAMulti, according to co-host @GilbertRDavila bit.ly/1LfYFh3
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74% of brands could disappear today and consumers wouldn’t care, says @RajaRajamannar. A scary thought.#ANAMasters
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At the end of 2020, we issued the third edition of our Diversity Report. There were good findings and bad, but as a whole the industry has much work to do. Download the full report now to see where we are at the moment: bit.ly/2YgowS9
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Heading to #ANADigital like...
Note: We couldn't find a gif that said, "ready to party and learn tons about digital marketing success."
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In a crisis, ground yourself and your company in what’s essential, advises @ExecutiveMoms of @Lowes. "Show up and stand up as a brand. Be there with a sense of responsibility, empathy, and purpose." #ANAmasters
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"Millennials don't want to buy stuff, they want to buy into stuff." Rick Gomez, CMO of ANA member @Target, nails why brand purpose is going to be key for winning over future consumers. That's one reason we launched the Center for Brand Purpose. Learn more: bit.ly/2DDqyTV
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Laughter is the best marketing strategy. Check out these three ads that nailed the art of humor. shorturl.at/atS2Y #humor #marketing
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What can marketers learn from how the @wsl is leveraging content on social? Quite a lot as it turns out: bit.ly/2CHqxyG
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Unilever's Gail Tifford: we need to move the conversation around stereotyping past just appearance. #SeeHer #AWNewYork
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.@Twitter is showing that conversation on social matters. In fact, just a 10 percent increase in engagement with your brand on Twitter can result in a 3 percent increase in business sales. #ANAmasters
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Roll call! Who is joining us for the kickoff of the 2018 Data & Measurement Conference later today? 🙋🙋🙋 #ANAMetrics
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By 2030 50% of the US Population will be #Multicultural. 4.7 Trillion in purchasing power. The only way to build brands that will stand the test of time is to build brands that address the needs represented by the communities that we serve. #ANAmulti
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If you're attending #ANAmasters, our CEO Bob Liodice will now live inside your computer for the next three days. We shrunk him down and he's not allowed out until you're a bonafide growth driver.
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A note from the ANA and the Alliance for Inclusive and Multicultural Marketing on our commitment to equality, inclusion, and systemic change. #blacklivesmatter bit.ly/30pyi6H
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.@ajlucio5 wraps with an inspiring message: He's proud to be a marketer and proud to be Puerto Rican 🇵🇷🇵🇷🇵🇷 #ANAMasters
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"Brands win or lose based on the value and quality of the experiences they offer," says @aliciatillman. #ANAB2B
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Facebook is the love child of direct mail and television.
— @garyvee #ANAMasters
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@ProcterGamble's Marc Pritchard believes advertisers have a responsibility to make ads that benefit the social good goo.gl/ESsqju
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.@ProcterGamble has doubled down on ad spending and PR to address racial inequality and change behavior.#ANAMulti
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Have you registered for the biggest marketing conference of the year yet? Seats for #ANAMasters are going fast. Don't miss it: bit.ly/2NE4WrR
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At #ANAdatamasters, Kirti Singh will share how @ProcterGamble has transformed their understanding of consumer interaction & engagement using today’s next-gen tech, big data, and the nuances of behavioral sciences. You don't want to miss it. Register here: bit.ly/37LCrCh
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On Day 3, attendees shared their thoughts on creativity in the final #ANAMasters Daily Insights video, presented by @TwitterMktg
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"It's not B2C. It's not B2B. It's B2H. Brands to humans."
- An inspiring message we've heard a few times from @LVMH's Mathilde Delhoume.
#ANAmasters
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Today we honor his legacy while recognizing we still have a long way to go before we fulfill his vision for a better, more equitable society. #MLKDay
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Jennifer, thank you for pointing this out. This was 100% unintentional. We've reached out to our agency to understand how this happened.
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.@marcpritchard1: The new level of transparency is allowing marketers to take control of the industry and transform it. #ANAMedia
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Just released: Media #Transparency Processes for Advertisers bit.ly/29OTAD5 @ebiquityglobal @firmdecisions
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"The belief is you are taking a risk when you hire a woman director," says Alma Har'el of @FreeTheBid. "No, you're taking a risk when you DON'T work with a woman director. 85% of purchase decisions are made by women." #seeher
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Marc Pritchard, Chief Brand Officer of @ProcterGamble, is urging the industry to make systemic and lasting change in diversity and inclusion through multicultural marketing #ANAMasters
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Our #SeeHer ad began running in Times Square last week. A member caught it on video for us. Take a look!
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For too long, advertisers have been unwitting participants in funding websites that perpetrate hate speech, terrorism, and fake news. Today feels like a good day to share a thread with some resources on how your brand can put a stop to this and achieve true brand safety.
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“There are 2 Billion people in the world with Disabilities… If your work is not accessible, you will miss at least 73% of this audience.” - Storm Smith, Art Director at BBDO #ANAmulti
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Don't be surprised if you see some #SeeHer segments during the #WinterOlympics today. We're taking over: bit.ly/2EAkHix
💪👩
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“Innovation and disruption does not come from homogenous groups of people.” — @bradjakeman of @PepsiCo #ANAMasters
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At next year's #ANAdatamasters conf., IBM CMO Michelle Peluso will share why she sees great potential for technologies like AI and Blockchain in creating better consumer experiences and brand advantages. Don't miss it. Reserve your spot now: bit.ly/35vffHo
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We’re incredibly grateful to Olena Davlikanova Researcher and Associate Professor at Sumy State University, and Iryna Lylyk, President at Ukrainian Marketing Association, for sharing the stories of 100 women and girls experiencing the Russian invasion of Ukraine #ANAMasters
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Pritchard key takeaway for marketers -better advertising drives growth enabled by media transparency. The time for action is now. #anamedia
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What exactly happens when more than 400 CMOs meet virtually at the @ANACMOMasters Growth Summit?
"We're here to get sh*t done," says our CEO Bob Liodice in his initial greeting to attendees.
And that just about sums it up...
#ActionNotAds #ANAmasters
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In tough times, the marketing community must stick together. That's why today we're unlocking many of our exclusive members-only resources for anyone to access. Visit the ANA Community Access page to see what's now available to all marketers: bit.ly/3cNgTIf
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.@violadavis will receive the first-ever #SeeHer award at the 22nd annual #CriticsChoice Awards bit.ly/2h6jWQ0 @seeher2020
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On the @seeher2020 blog, @GM's Deborah Wahl explains how her brand's ability to quickly pivot during the COVID-19 outbreak shows they're capable of anything, including ending negative gender stereotypes in media. Read more here: bit.ly/2Z24BXu
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Everybody wants an app, but u need 2 make a strategic decision on whether it's necessary #UX for ur audience. #ANADigital via @adambroitman
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Thanks for making the ANA Masters of Marketing Conference a trending hashtag on Twitter! #ANAMasters
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Measuring brand value isn't easy. We challenge you to explain your measurement approach in 280 characters or less. #ANAbrand
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From @Decideware: Trends and best practices for agency evaluations. #ANAMag #PartnerContent ana.net/am1809tw
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1-Do your Research, 2-Have Cultural Relevance, 3-Be Authentic. Three things Brands need to do as they introduce themselves to new multicultural audiences. Anne Paluck (@McDonalds), Nancy Inouye (@Toyota) and Vidushi Bhargava (@MDLZ) at #ANAmulti
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Ann Glover of @Voya shares insights on the company's rebrand. See more from her at #ANABrand bit.ly/1YokduQ
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Attendees at the 2018 #ANAMasters discuss “Audience” in the Day 1 Daily Insights video presented by @TwitterMktg.
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Experts from @IBMWatson cover some of the ways brands can leverage AI to engage consumers in new conversations: bit.ly/2J3LyV8
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Congrats to our CEO, Bob Liodice, on being named the 2017 @MediaPost Media Executive of the Year: bit.ly/2DGWp5M
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Has the abundance of data hindered our creativity as marketers? Should we trust our gut more? #ANAbrand
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Congrats to @ProcterGamble's Marc Pritchard on being named @TheDrum editorial team's person of the decade! It's a well-earned and well-deserved honor! Read the full story here: bit.ly/2QgncLU
To you, Marc... 🥂🎉🥂🎉🥂🎉
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Female athletes aren't getting the attention they deserve from media. As part of #SeeHer in Sports, several companies came together to discuss how to change this in time for the 2020 Olympics in Tokyo: bit.ly/343Ffsc
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.@intel and @dentsuintl Partnership Intelligence: Focus on supply chain, consolidate, and embody transparency #ANADigital
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