Happy Hydration ππΌ DrinkOshun.co | Dad, serial entrepreneur, former pro swimmer ππ»ββοΈ
France
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- Following 1,461
- Followers 3,697
- Likes 28,875
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Have we recently connected on X? Say hey!
2024 has been ALL CHANGE for me:
- In April*** I launched an electrolyte concentrate brand called Oshun (drinkoshun.co) with my partner @knowjack_ and itβs growing faster than Iβd ever imagined. Our mission is to make our customers a little bit happier through better hydration. I LOVE IT! ππ
- Hydration is my second deep dive into health CPG. Previously I launched and sold a supplement company specialising in sleep and energy.
- Once upon a time I was a pro swimmer, today I'm a pro dad and husband.
*** THAT SAME MONTH OF APRIL *** my family and I moved from England to the south of France. We also welcomed our second kid in October π₯Ή
Expect unfiltered takes on DTC, good vibes and occasional baguettes.
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Aah Casey this is great piped.video/watch?v=_R6vZT43β¦ @CaseyNeistat
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Shopify's Sidekick is the single best use of AI i've experienced so far. Brilliant.
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Building a profitable DTC brand is simple. You just gotta learn photography, videography, media buying, public speaking, creative strategy, economics, accounting, negotiating, demand planning, keep up with international tariffs, have a world class product and a great personality
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if you work in marketing, you need to post about the McDonald's ad, I don't make the rules
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Iβve been experimenting with 1g of magnesium per day and my godddd I feel good.
Testosterone πππ
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While we worry about plastic straws,
weβre perfectly content replacing our phones every year. Jack headphones are now obsolete, computers donβt last more than 36 months, and watches are considered old after 2 years
So when does tech get sustainable?
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I will never be a billionaire but I did pick blackberries with my son during my lunch break.
The American mind cannot comprehend
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I love you brits, but.
Why are we so bad at inviting people into our homes here?
Thereβs a definite barrier. If youβre not a lover, family or childhood friend, likely you wonβt make it into someoneβs home.
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Itβs British swimming championships right now and even as a former participant itβs so hard to find the live results page.
@britishswimming this needs to be front and center on your homepage. Not a tiny link halfway down a blog post.
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βPlease think of the environment before you make us wash your towel but weβll continue to offer these ridiculous single use shampoo bottlesβ
Every hotel in the world
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Petition to ban Vine reviewers from saying a product is expensive.
BROTHER YOU GOT IT FOR FREE
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Maybe I'm just getting old
But increasingly I find myself rating brands as
"childish" or "grown up"
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A few of the lies influencers use regularly π
Genuinely
The best
My favourite
Not sponsored
Big Announcement
Iβm obsessed
Iβm addicted
Iβm so excited
Iβm in love
I canβt wait
Itβs so tasty
Limited availability
Exclusive discount
Genuinely
Genuinely
Genuinely
Genuinely in love
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U.K. millennialsβ βonce in a lifetimeβ events so far:
- β08 financial crash
- β16 Brexit
- β20 Covid
Tell me again how weβre broke because of avocado toast
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Why do people believe culture is static in time? So dumb. Weβd still be using the guillotine.
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TBH I was expecting kickback on this tweet but it seems Twitter has pretty universally acknowledged his dupery???
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How I RADICALLY CHANGED MY LIFE in 6 months β¨ππ»π
This time last year, I was wondering how Iβd make things work. We had a kid in nursery, my wife was made redundant after a corporate takeover during her maternity leave, and bills were stacking up like crazy π₯΅
Over Christmas, we decided to take the plunge. My wife and I chose to swap busy England for slow south to France. Itβs been one of the best decisions of my life.
In April, everything shifted:
@knowjack_ , @nikH_UK and I went live with drinkoshun.co, and HΓ©lΓ¨ne and I made the move to France β all in the space of two weeks.Β (!!)
Today, Iβm grateful and blessed to be looking at a booming business ; Iβve got fantastic business partners, I can spend more time with my (growing) family and more time in the outdoors. Iβm buying my first house, and I can pay my bills.
Life has never been so chaotic, yet Iβve never felt so grounded.
I hope you find your peace as I am slowly finding mine ππΌ
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Iβve moved to France.
School is free and compulsory 4 days a week from age 3 - glorified nursery essentially.
3 course school meals for lunch cost β¬3.70 and the kids can have as much as they want.
It works.
Why is it so much harder in the uk?
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PARENTS OF TWITTER
Iβll be joining you in just a few weeks
What should I do before then? π€ͺ
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Have we recently connected on X? ππΌββοΈ
Here's a recap of who I am, say hey!
- I recently launched an electrolyte concentrate brand called Oshun (drinkoshun.co) ; I LOVE IT π«Άπ»
- I also run a production company called knowjack.media ; I get to work with awesome brands like The North Face, Aston Martin, Nat Geo π₯Ή
- Previously I launched and sold a supplement company called motionnutrition.com specialising in sleep and energy products
- Once upon a time I was a pro swimmer, today I'm a pro dad and husband.
This year my partner @knowjack_ and I decided to dedicate ourselves to building products and brands that make people's lives a little bit more joyful.
We are JAW Studios - Joy by Atkinson & Welstead. Oshun is the first brand to come out of JAW.
You can check us out here: jawstudios.co
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Since there is a creatine gummy debacle today, here's a PSA
All you need to do is put creatine powder in WARM water and it dissolves instantly.
There, saved you Β£30 per month.
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Currently:
Launching a brand
Running a production business
Moving house
Moving country
Being dad
be nice ok? π€ͺπ΅βπ«π€―π
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I wonder how many lives are being destroyed by lack of sleep due to @jockowillink
And no destroying lives is not a good thing Jocko.
Mood swings. Health issues. Relationships killed. Work trouble. All because a dude yells loud enough about getting up early.
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Oh Gary.
It hasnβt happened, because when people run TV ads, they plan the stock for it.
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People saying βwhy does it look like soapβ completely miss the point of how handy it is to dispense soap from a pump π₯²
This liquid electrolyte concentrate supercharges your water, juice or even coffee into a hydration drink at the squeeze of a pump.
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The mental load is through the roof and heavy to carry ngl π΅βπ«π΅βπ«π΅βπ«
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This sucks so bad. If you need an internship or something at any point, HMU and I can try to help.
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HOW WE ARE GROWING drinkoshun.co:
- linkedin (personal)
- β twitter (personal)
- β Tiktok (personal)
- β IG (personal + brand)
- β Pinterest (brand)
- email (brand)
- β Review sites: thingtesting, producthunt etc (brand)
- β Reddit (trojan horse)
- β Blog posts on site + on medium
- photography hosts like unsplash
100% organic, no ads
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Advantages of wired headphones:
- people can actually hear you on calls
- no need to charge them
- not worried about losing them
- youβre not frying your brain
- apple hates you
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3 years ago I was sleeping on our office floor and today we just appointed a brand manager.
So where will we be 3 years from now? :-)
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Agency folk, help me, now that my main job is running an agency, do I need some white Allbirds and a blue French workman's jacket?
Or is there an updated dress code? π
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No one ever tells founders this:
Negotiate EVERYTHING
Not just supplier prices, thatβs obvious. But your SAAS fees, your transaction fees, payment terms, your rent, EVERYTHING.
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