You set the strategy. Quill executes the work. Launching today.

Today, we have exciting news to share! 🎉 AirOps has raised $15.5 million in Series A funding to help marketers turn their most ambitious ideas into massive growth outcomes. This achievement is as much yours as it is ours. We're thrilled to have you with us on this journey! ❤️

Finally in person. Let’s go. #buildInParadise

We're thrilled to share @AirOpsHQ AI Data Sidekick with the @dbt community and @dbt_labs! Sidekick is FREE and lets you magically generate… - dbt SQL w/ Jinja - dbt YAML files - Full Python scripts you can run directly in dbt We'd love your feedback! airops.com/blog/dbt-ai-data-…

As reported in @FortuneMagazine earlier this week, the shift in how people discover information these days is undeniable. In less than a year, AI platforms have rewritten the rules of search, breaking the SEO playbooks that defined growth for decades. As the old systems fade, marketers face a new challenge: how to make their brands visible, discoverable, and trusted in the age of AI. We built AirOps to help companies thrive in this new era of discovery. Today, we’re proud to announce our $40M Series B, led by @mduboe at @GreylockVC. We’re equally proud that more than two dozen CMOs and marketing leaders—who’ve seen AirOps transform their teams—joined the round. It’s proof that what we’re building is becoming central to how the best marketing organizations operate. This new funding enables us to: ✅ Accelerate our product roadmap and cement AirOps as the only end-to-end system of action for AI search. ✅ Strengthen our enterprise go-to-market motion and expand globally through new ecosystem partnerships. ✅ Invest even deeper in the AirOps Content Engineering Community, empowering the next generation of marketers through research, education, and shared craft. A huge thank you to everyone who has made this milestone possible: our customers, team, friends, and investors—including Greylock, @Unusual_VC, @Wing_VC , and so many others who have believed in our mission from day one. We’re just getting started 🚀

📣 AirOps Studio v1.0 is live Build powerful generative workflows and chat assistants using LLMs like GPT-4 and Claude. Why? Because learning, prototyping and launching LLM solutions should be 10x easier and open to everyone at work.

⭐️ Good news: Google Gemini will be joining models from OpenAI, Anthropic, Meta and Stability AI on AirOps soon! Stay tuned 👀

A fast follow after our $40M Series B: today we’re introducing the next generation of AirOps: the first end-to-end Content Engineering Platform built to win AI search. Marketers keep telling us the same thing: visibility alone isn’t enough. They need a system that not only shows how their brand appears in AI search, but helps them take action to improve it. So we rebuilt AirOps from the ground up with two core layers: Insights and Action. A single platform to measure performance, take the right actions, and publish content your audience and AI trust. 𝗟𝗲𝘁’𝘀 𝗴𝗼. 📈 Full AI Visibility Tracking The bar for enterprise-grade visibility keeps going up. Enter our new Insights layer - giving you a live, segmented view of your brand across traditional search (SEO) and AI search (AEO). Track your performance by provider (ChatGPT, Claude, Google AI mode), region, funnel stage, and more. Richer visualizations and exportable data help you quickly see where you’re winning or slipping, and what to do next. 🔎 Monitor Performance with Page360 See your brand’s performance in one place. Page360 brings together SEO, AI search, and GA4 data, giving you a complete view of content health and the highest-impact opportunities to improve it. 🎯 Get Your Priorities Straight AirOps turns your data into a prioritized roadmap across onsite and offsite actions. Work with decisiveness, whether that means refreshing existing pages, creating new ones, or showing up authentically in LLM-trusted communities like Reddit. 🛠️ Turn Insights into Action As our investor and friend @mduboe put it, “Marketers don’t win by watching dashboards; they win by acting on them.” Our Actions layer takes the core of AirOps: Grids, Workflows, and knowledge bases, and turns your visibility data into precise, on-brand content that gets cited by AI Search. 💪+ 🦾 Human and AI collaboration With humans in the loop providing quality inputs and direction, everything you publish is accurate, rooted in your expertise, and aligned to the real questions surfaced in Insights. The future of marketing belongs to Content Engineers. Creators of ideas worth spreading. Strategists who understand what earns trust. Marketers who combine their taste with AI, and systems that make quality scale. We’re building everything around them: cohorts, training, and community for the marketers defining the next chapter of this industry. For everyone ready to level up their craft, this is your moment. To kick it off, we’re giving away a 12-page guide that we’ve used to drive over $100M in incremental revenue for clients. Learn how to build the system that scales velocity, optimizes content for ChatGPT, and uses winning workflows to drive growth. 👇🏼 Comment AIROPS below and we’ll DM it to you.

On Monday, @sama and @OpenAI revealed several industry altering updates to their products. Today at AirOps, we're announcing the release of multiple features that will boost OpenAI's updates and make them much more powerful. Here’s what we're cooking [Thread]:

Marketers everywhere are wondering the same thing: Is our brand appearing in AI responses? What types of content performs? What comes next? Join Graphite CEO @ethan_graphite and @AirOpsHQ CEO @alexhalliday, two leaders shaping the future of marketing, as they reveal how to stay visible and build systems for growth in 2026. You’ll get clarity on: - What actually drives visibility in AI search - How top brands are evolving their content systems - Real tactics to improve visibility and stay ahead of what’s next Details: ▶️ Webinar: How to Win the AI Search Shift 🗓️ November 19, 2025 | 4 PM EST ➡️ Reserve your spot: airops.com/graphite-x-airops

🚨 Exciting Updates We're thrilled to announce AirOps support for new Open AI models in all AirOps Workspaces: ⬇️

🎉 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗔𝗶𝗿𝗢𝗽𝘀 𝟮.𝟬! 🎉 Winning content, easier than ever. In the past year, thousands of marketers have used AirOps to 𝗰𝗿𝗲𝗮𝘁𝗲 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 that: 🚀 Grew organic traffic by 5-20x 🎉 Improved CTR by 35%+ with content refreshes 🥇 Transformed agency profitability and client retention But the way audiences discover content is changing before our eyes. Traditional organic and paid strategies no longer enough—AI-driven discovery channels are reshaping search visibility. It's time for marketers to invest in content that drives visibility in these new growth channels - what we call Answer Engine Optimization (AEO). With that, we’re thrilled to launch AirOps 2.0 to help Marketing teams win the battle for attention with content that customers love. We’ve built 𝗿𝗲𝗮𝗱𝘆-𝘁𝗼-𝗴𝗼 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀: ✅ Deep(er) Research – Assemble detailed briefs with search intent ✅ Enriched Articles – Publish EEAT-friendly content that ranks and resonates. ✅ Programmatic Content – Capture high-conversion traffic at scale. ✅ Automated Refresh – Update content to boost visibility and CTR. We’ve also overhauled our entire UX—powered by our improved Copilot and Workflow Builder. It’s now 𝟭𝟬𝘅 𝗲𝗮𝘀𝗶𝗲𝗿 to capture your unique creative process and manage your content at scale with AirOps. This is just the beginning.

Extract data from any of your images, using AirOps. Powered by Chat GPT-4V(ision), AirOps can help you build any use case you have in mind. Here are 5 helpful use cases you can build today with AirOps:

Excited to announce our $7m fundraise led by @Wing_VC , with participation from @fcollective, @xfund, @villageglobal, Apollo Projects, and @lachygroom to bring large language models to real business problems! techcrunch.com/2023/04/26/ai…

Dream team 😍 🚀

.@beondeck continues to blend the bleeding edge of in-demand vocational curriculum and amazing community. Great work @thisiskp_ on this new pillar. ^Alex (#odnc3 allum)

Looking to use AI to supercharge your business, but not sure where to start? At AirOps, we’ve curated an expert community of Builders who will create custom AI apps tailored perfectly for your needs. Go to airops.com/ai-builder and get your AI project completed in no time:

👋 Hey! Work with SQL? 🚀 Get our #AI Data Sidekick and work 10x faster 👉 airops.com/sidekick

We’re thrilled to announce early access to our newest release in AirOps: AI Search Visibility → Action Too many teams are stuck watching dashboards, unsure what to do next. Visibility doesn’t drive pipeline. Action does. Visibility insights and action are now together in AirOps. It’s not just a dashboard. It’s a flywheel for performance: ✅ See where you're losing ground in AI search ✅ Know exactly how to win it back ✅ Act with speed and precision ✅ Train your team to adapt on repeat We’ve helped 100+ teams go from insight to action, built for teams like Webflow, Descript, Carta, and Gong. Fast-moving. Revenue-focused. Relentlessly adaptive. Book demo & join our Visibility → Actions early access. hubs.li/Q03zt_jj0

NEW UPDATE: @NotionHQ We’re excited to announce a new integration on AirOps that will let you connect a Notion step to your AI workflows: 👉 create new Notion pages inside a parent page of your choice 👉 generate a custom page title for your new Notion page from the steps in your workflow 👉 select content inside the new page from one of your steps 👉 choose a custom emoji to be the page icon

🚨Exciting news! Autosave is now enabled on your workspace. This means that you’ll never lose any unsaved changes again. No need to remember to save your apps every time you make a small change! If you want to access a previous version of your app, make sure to publish it. Happy building!

After reviewing 5.5 million LLM answers, we found something surprising: UGC and community platforms like Reddit, YouTube, LinkedIn, and Wikipedia influence 48% of the results that determine which brands appear in AI search. The implication is massive.The threads, comments, and tutorials happening off your site now carry as much weight as the content you publish on it. At AirOps, we analyzed exactly how this shift is unfolding and how brands can earn visibility by building authority through community-driven content. Check out the full research below.

We're back with a new update to help you Organize better. Our Tag Organization feature can now help you categorize your apps more effectively to manage multiple workflows with ease. Here's how: 1. Open your AirOps account. 2. Head to Settings. 3. Click "Create Tags." New to AirOps? Sign up today: airops.com/

Join us on Dec 14 for our next Build With AirOps event where we’ll show you how to use GPT-4 Vision in your AirOps workflows. We’ll cover the following: 👉 Using AI For SEO: quickly create alt-tags to improve your search engine ranking. 👉 Classification: extract images and classify them quickly and accurately. 👉 Other image-to-data use cases: Share a use-case during the session and we’ll show you how to build it!

Want traffic? We are creating AI content pipelines that : ✅ Pull live Google Search data ✅ Connect to your product catalog ✅ Multi prompt GPT-4 for amazing output ✅ Push directly to your CMS ✅ Run at scale ✅ Delivering results within 90 days Learn more, link below👇

Great workflow build from @aleyda! 🚀🚀🚀

AirOps now supports SSO with Okta (Enterprise users only) We have some good news for our enterprise users! AirOps now supports Single Sign-On (SSO) with Okta. To enable it, go to your Account Settings, and then to Single Sign-On, and select the Okta integration to update your credentials. You’ll then have Sign in with Okta as an option at login. Here’s a quick video from our team member Martin on how to enable SSO for your account:

Excited to see what @OpenAI has in store for us today! What are you looking forward to? - GPT-4v API? (expected) - Cheaper GPT-4? (expected) - Larger context GPT-4? (rumored) - Fine Tuning GPT-4 (expected) - New custom ChatGPT builder (leaked) - Cloud chat memory - Hosted agents

A.I. powered workflows can be the most powerful tool in your company’s arsenal. Which is why we built AirOps Studio, the simplest way to build LLM-powered apps that drive serious growth for your business. Head over to airops.com to experience the magic 🪄

We can't wait to show you what we've been working on.

In a crowded AI market, Deepgram—a Voice AI tool—found a way to stand out and drive organic growth by executing on: 1️⃣ Spotting the opportunity They identified an unfilled content gap: comprehensive profiles of new AI startups. This perfectly aligned with their audience—builders and early-stage companies—while facing minimal competition. 2️⃣ Strategic content creation Instead of generic content, they built a process to: - Research new AI launches (Product Hunt, etc.) - Compile detailed profiles: screenshots, founders, pricing - Deliver the best resource on each startup. 3️⃣ Execution excellence They combined: - High-quality, in-depth content that outranked competitors - Strong topical authority in AI - A systematic, scalable process The result? A 36X traffic boost, settling into a sustainable 20X improvement. Quality, consistency, and smart strategy win every time. More: airops.com/blog/deepgram-gro…

🚨 Google DeepMind unveils Gemini, its advanced multimodal reasoning model. Gemini Ultra surpasses human experts on 30 out of 32 academic benchmarks, achieving a groundbreaking 90.0% score on MMLU (Massive Multitask Language Understanding). We look forward to making Google’s Gemini available to AirOps users in the coming weeks!

👀 airops.com/

.@OpenAI just released GPT-3.5-turbo-instruct 🎉 Using chat-tuned models in instances where you need simple instruction adherence is 👎 gpt-3.5-turbo-instruct will be live on AirOps early tomorrow, promising for classification, text extraction and other text analytics use cases

#nocode is going to push technical professions (data science, engineering etc) to add the bulk of their value at the top of their intellectual license (i.e. work on hard problems only). Technical training and career paths will have to adapt.

1/ What metrics should a product-led #SaaS company measure? It depends ¯\_(ツ)_/¯ There are a lot of things to consider when deciding which #KPIs to measure, monitor, & move. Getting it right is critical. Here’s a framework you can use to ensure you make the right call 🧵👇

Hello, AirOps builders! 🚀 We’re excited to kick the year off with our first community event this Thursday. In this Office Hours event, our team member Cindy Ouyang will answer questions from builders and help you build better AirOps workflows. In addition, we’re also sharing some Prompt Engineering best practices to help you write better prompts, understand key concepts like K-Shot Prompting, and we’ll show you how to use the AirOps Prompt Helper AI. Bring your questions to receive support, and learn more about prompting. We’re really looking forward to seeing you on Thursday! Date and Time: Thursday, Jan 11, 8:30 am PT Sign up for free here: lu.ma/airops-live4

Now available in all AirOps Workspaces on all plans

👋🦸‍♀️

We analyzed 𝟭𝟮,𝟬𝟬𝟬+ 𝗨𝗥𝗟𝘀 and found something surprising: Most top-ranking Google pages are 𝗡𝗢𝗧 𝗰𝗶𝘁𝗲𝗱 𝗯𝘆 𝗟𝗟𝗠𝘀. Why? Because they lack structure. 🤯 Here’s what the best-performing content did have: ✅ Rich Schema: Cited pages used 3x more schema types (FAQ, QAPage, Article). More structure = more surface area for extraction. ✅ Heading Hierarchy: Pages with sequential H1 → H2 → H3 were 2.8x more likely to be cited. Good formatting = machine trust. ✅ Lists, Lists, Lists: Cited pages had 17x more list sections than top Google results. LLMs want skimmable, step-by-step answers. #ai #seo #marketing #growth

Happy Monday everyone! This weekend was quite eventful to say the least. 😅 So to start this brand new week off on a positive note we’d love to see all the incredible AI tools you’re building at the moment. Let us know down below!

Hello, AirOps builders! 🚀 We’re excited to kick the year off with our first community event this Thursday. In this Office Hours event, our team member Cindy Ouyang will answer questions from builders and help you build better AirOps workflows. In addition, we’re also sharing some Prompt Engineering best practices to help you write better prompts, understand key concepts like K-Shot Prompting, and we’ll show you how to use the AirOps Prompt Helper AI. Bring your questions to receive support, and learn more about prompting. We’re really looking forward to seeing you on Thursday! Date and Time: Thursday, Jan 11, 8:30 am PT Sign up for free here: lu.ma/airops-live4

😻 Launch Day @AirOpsHQ

Hello w̶o̶r̶l̶d̶ operators.

If you want to learn to build with AI and no-code, we’re starting a new set of live workshops this week, where we’ll teach you how to use AirOps. This Thursday(Nov. 16th) at 11:30AM EST we'll be hosting our first "Build with AirOps LIVE" session led by our very own expert AI builder Cindy Ouyang! In it, Cindy will guide you as you build an app end-to-end using AirOps that will: 1. Evaluate, score, and provide feedback on sales calls. 2. Connect your own sales playbook and qualification methodology to an AirOps Memory Store. 3. Automatically fetch new call transcripts directly from your recording software like Gong. You'll also be shown how this same workflow can be applied to many other functions including Customer Support and User Research. And the best part is there's no coding or prior experience with AirOps needed in order to learn! 🤯 So make sure to sign up for this free virtual session here: lu.ma/airops-live See you there!

2025 is the reality check: AI has fundamentally changed how people find information. • Google search is bigger than ever, but AI Overviews steal your clicks • Reddit dominates AI responses (seen the traffic spike?) • Perplexity and ChatGPT bypass your website entirely The winners aren't playing the old game. They're building for Answer Engine Optimization (AEO): → Content that's structured for AI citation → Brand mentions across multiple platforms → Ecosystem authority, not just page authority → Multi-format content that works across surfaces The metrics have changed too. Forget just tracking rankings and clicks. Now it's about: • AI Overview appearances • LLM citations • Brand impressions across platforms • Quality of AI-assisted output Is your content ready for the age of AI? 👇 #AEO #SEO #ContentStrategy #AIMarketing hubs.li/Q03qkvSs0

Leadership meetings shouldn't be a nightmare. There's a better way & we break it all down in our new ebook ⬇️ How to Run Excellent Leadership Meetings: airops.com/c/wbr-ebook ❓What are some of the mistakes you’ve seen in weekly leadership meetings in your past organizations?

4. From simple images and drawings to full-function code prototypes— build this powerful workflow on AirOps.

“Are you SOC 2 certified?” We've gotten this question a lot, for good reason. Security is 🔑 when choosing vendors to trust with your organization’s #data Now we can answer, "Yes! AirOps is SOC 2 Type II certified." 🎉 Get the details here⇢ buff.ly/3YNvECF

🔥 Hot take : The humble spreadsheet is the G.O.A.T BI tool. #DataAnalytics #Analytics #BusinessIntelligence

At its core, '#nocode' is about making a set of previously specialist tasks accessible to 10x the number of people. At @AirOpsHQ, we believe that's going to change how businesses are built and reshape what's possible. nytimes.com/2022/03/15/techn…

CODA may have won best picture, but Notion is gonna win at the box office

Weekly Business Reviews (and other leadership meetings) shouldn’t be a nightmare 🚫😱 That’s why @alexhalliday asked @WilliamsonMark (COO of @MasterClass) to share his thoughts on how to run a great WBR💡 Read the entire exchange here ➡️ airops.com/blog/weekly-busin…

What's the distance between San Francisco, CA and Cleveland, OH? ...well, it depends on which method you use to calculate distance in SQL 🤷‍♀️ airops.com/blog/calculating-…

Most brands are playing the SEO game. The best brands are playing the AEO game. Search isn’t just about keyword rankings anymore. It’s about intent recognition. AI-driven search engines don’t just show links—they extract and summarize the best information. 🔍 SEO vs. AEO (Answer Engine Optimization) - SEO = Ranking for keywords - AEO = Being the *answer* Why does this matter? Because AI pulls from content differently than Google’s old-school search results. Instead of just listing websites, it *extracts and presents* the best answers from in-depth sources. Example: Search for “best keyword research tools.” → The AI response isn’t a ranked list of blogs. It’s an aggregated summary of the most relevant and structured content. How are you adapting for AIO & AEO? 👇

Being able to redesign your role with no-code while performing it is the empowering future we want!

AirOps is proud to power Rhetoric’s legal tech platform. Founded by Luke Yingling, Daniel Scarr, and Warren Patterson - Rhetoric helps litigators tailor their arguments to the judge presiding over their case by offering detailed insights into the judge's preferences, judicial philosophy, and personality. In this video, you can listen to their co-founder Daniel talk about how they used our features and their experience as an AirOps customer. To learn more about Rhetoric’s experience, please visit our website here: airops.com/blog/rhetoric-sav…

When measuring #customersuccess, try choosing metrics from these 3 categories: 💰 Revenue metrics 💻 Product metrics 💭 Quality of life metrics Learn more (and get the list of essential customer success metrics) here ⤵️ buff.ly/3GSUTgQ

There's a secret to unlocking the true power of LLMs: Vector Stores Without them, you're limiting AI's true potential. So watch this to learn how to properly use Vector Stores and supercharge your AI-powered workflows today: piped.video/watch?v=HRk2xRn1…

Our mission at AirOps is simple: help teams win AI search. But AI search isn’t about chance. It’s about knowing which opportunities matter most and acting on them faster than the competition. That’s why we launched Opportunities. For the first time, brands can move from AI search insights to prioritized actions in one system. Teams at @webflow , @descript, @tryramp and more are already using Opportunities to: • Track visibility insights to see exactly where they stand • Prioritize the most relevant content opportunities • Refresh, create and engage onsite and offsite to drive real growth Cut the noise and focus on the opportunities that matter most. Now live in AirOps. Book a demo to learn more.

The old SEO playbook won’t cut it anymore. AEO (Answer Engine Optimization) is here, and agent engines like ChatGPT and Google AI Overviews are deciding what content gets cited and trusted. If your content isn’t refreshed to be structured, fresh, and authoritative, it will be invisible. Content Refresh is our first line of defense in the AEO Era, built specifically for this new world of search. - Automate updates - Align with agent preferences - Win back traffic and visibility In the race to win agent attention, will your content win? Get the launch details: hubs.li/Q03r5J6h0

Claude 3.7 Sonnet recently arrived. And now Claude 3.7 Sonnet is available in AirOps. That was fast. ⚡️

Learn how AirOps helped @Zoe_Febrero, an AI builder and AirOps power-user, to transform her company’s approach to SEO. If you want to use AI for SEO, get started with our SEO Playbook to craft original, on-brand, and highly useful content that ranks: airops.com/content

Who doesn't love learning new #SQL tips & tricks?

What happened to the Hubspot traffic? A look inside:

Harsh Truth: Most AI tools can’t write quality content that drives organic traffic at scale. But AirOps Studio can. We help you create custom A.I.(like GPT-4) SEO Automation Workflows in no time. Here’s how we 60x’ed @daisie’s site traffic in just a few hours:

As #nocode increasingly wants to move into enterprise, these kinds of growing pains will become increasingly common. The question is, what is the pain tolerance of these platforms to upset their early adopters in service of their future growth.

🚀 DeepSeek R1 is unleashed!

1. Take notes and transfer them to notion with a simple AirOps workflow.

🔍 What is the gap between ideal SEO and the reality of SEO execution in 2025? Eli Schwartz will be joining AirOps for a deep-dive webinar to answer this and other big questions on the future of SEO. Let's tackle some of the key questions every SEO professional faces: ➡️ What's driving the disconnect between what organizations want and what actually gets implemented? ➡️ Which outdated SEO practices are still holding companies back, and what modern approaches should they embrace? ➡️ How should businesses balance AI-driven efficiency with high-quality in SEO? ➡️ How do recent Google updates and UGC impact SEO strategies? 🗓️ Join us on February 11th at 1:30 PM EST / 10:30 AM PST for this practical session, packed with insights and actionable strategies. Let’s close the gap between ideal SEO and what really works! 🚀 Any questions? Drop them in the comments. Sign up here: lnkd.in/ejXUzDWZ

There are tons of different ways to learn SQL. Don't overcomplicate it: 1/ Choose a few SQL courses and other resources from this roundup ➡️ airops.com/blog/learn-sql-fo… 2/ Apply @NewPrediction 's framework (it's not just for performance marketing) ⬇️ 3/ Learn & level-up 👌

We are building our team in Miami. The operating layer is growing week by week 💪

👋 🕶️

let's go! AIROPS

The thrill is all ours! Delighted to have you aboard!

This is a great framework for learning SQL, simple and to the point. If folks want a free tool to help them learn and practice SQL, give our AI Data Sidekick tool a try 🦸

The marketers who master AI workflows will lead the next wave of growth. We’re kicking off a new AI cohort to help content & SEO folks do just that. This is one of the most in-demand skillsets of 2025, and this cohort gives you an unfair advantage. Double your impact at work and unlock your next career step. airops.com/cohort

At @brightonseo , our CEO Alex Halliday broke down why visibility in 2025 doesn’t look like SEO in 2015. - Users now spend 2x more time with answer engines than Google. - AI-driven signups are already >8% at brands like Webflow. The signals are shifting too: - Structured, list-driven content gets cited more. - Fresh pages (<3 months old) see 3x more visibility. - Third-party mentions carry 2x the citation power of your own content. To keep up, modern content teams need new AI skills like content engineering and experimentation to move fast and anchor their brand’s messaging. Do you have the right skills in place to compete for visibility in 2025?

A massive thank you to the investors who have backed us on this journey: led by @Unusual_VC , and including @Wing_VC, @fcollective, @xfund , Alt Capital, @laurynmotamedi, @drogier, and @justindross. 🙏

let's do this!

For years, SEO was a numbers game: ✅ More content. ✅ More keywords. ✅ More traffic. But that playbook is dead 👇

AI writing tools create predictable text with several giveaways. Tired phrases like: - "when it comes to" - “in today’s rapidly evolving landscape" - "delve" It doesn't have to be that way. Build content processes that go beyond average. hubs.li/Q03cwSqd0

Want to count distinct values in a database column using #SQL? It's easy, use the COUNT(DISTINCT) function SELECT COUNT(DISTINCT name) FROM table_name; Learn more here ⇨ buff.ly/40ZC5EC (Then use #AI Data Sidekick to write your SQL. Automatically. For free.)

If you want to learn #SQL, here are some of our favorite resources: 🎓 @w3school's SQL tutorial: w3schools.com/sql 🐒 sqlzoo.net 🪐 GalaXQL: solhsa.com/g3 from @Sol_HSA 📊 @DataCamp 's Intro to SQL course Find more here: buff.ly/3ZfCUIC

Thanks for sharing! What's your take on how content/SEO team roles are changing?

In our latest AirOps study, we analyzed 𝟭𝟮,𝟬𝟬𝟬+ 𝗨𝗥𝗟𝘀 to uncover a crucial insight: 𝗪𝗵𝗮𝘁 𝗿𝗲𝗮𝗹𝗹𝘆 𝗺𝗮𝗸𝗲𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗶𝘁𝗮𝘁𝗶𝗼𝗻-𝘄𝗼𝗿𝘁𝗵𝘆 𝗶𝗻 𝗔𝗜 𝘀𝗲𝗮𝗿𝗰𝗵? The key structural levers that move the needle: → Using rich, multi-type schema increases your chances of AI citations by 13% → Well-structured heading hierarchies (H1 > H2 > H3) nearly triple citation rates → Content that contains clear, easy-to-read sections drive nearly half of AI citations. What’s the big picture? 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻 𝗔𝗜 𝘀𝗲𝗮𝗿𝗰𝗵 𝗺𝗲𝗮𝗻𝘀 𝗰𝗹𝗲𝗮𝗿𝗶𝗻𝗴 𝗮 𝗵𝗶𝗴𝗵𝗲𝗿 𝗯𝗮𝗿. Structure and extractability separates the cited from the ignored. Want to know what distinguishes the content that gets cited by AI from what just ranks in Google? Check the report below:

🚨 Exciting News! AirOps has a new Google Sheets integration. Now you can effortlessly send your workflow results directly to Google Sheets—no more manual copying and pasting. The integration requires results in JSON format, which will accurately push the results to the columns on your sheet. If you're new to JSON, just include in your system prompt instructions for the LLM to return its answer in JSON format—it's that simple! Check out our quick tutorial for easy setup and elevate your productivity today!

What #sales metrics are you tracking? To get a 360° view of performance, you need to measure... 🟣 The company 🟣 The sales department/function 🟣 Individuals and smaller teams Choose wisely, or risk measuring & optimizing for the wrong things. #data #analytics #salesops

We've been researching this - prompt context setting, persona establishment and examples can give you pretty much any tone/voice you want

Tomorrow! ❗️Join us >>> lu.ma/ayqgu0mq OR: 📖 Register 👆 and get the recording + takeaways straight to your inbox #seo #ContentMarketing #growth

Modern content teams are broken. The data says it all: • 53% of content creators struggle to attract search traffic • Only 20% of bloggers see strong returns Why? Because these teams were built for predictable publishing and linear growth, not for the AI-driven content ecosystem we’re in now.

2/ Then they found a solution: AirOps Starting with templates included in our SEO Playbook, they built their own end-to-end content production workflow tailored to their audience, and aligned with their brand tone and voice.

We're delighted to work with you at @WakingDigital , Shane! All the best, and keep sharing your work so we can share it 🙌

Here's the full report, b/c ranking on page 1 isn't enough: airops.com/report/structurin…

⚡️Leadership meetings matter⚡️ and their success or failure is so often driven by the underlying data. 📈🔍 Our very own @mammel2 authored this killer post for our friends at @zapier, on how to avoid common pitfalls and drive real value. Check it out👇 zapier.com/blog/data-at-lead…

🚨 CMOs: your job is being eaten by AI AI search, automation, and shrinking teams are stripping away the two things CMOs were once hired for: - Building and scaling a large marketing team - Budget allocation through campaigns & tooling investments Startup CMOs now get less than 18 months to prove they matter. Meanwhile, AI Overviews & AI search steal the click on one in eight US searches and rising. 📉 Stay the same, and you and your budget are next. The CMO role isn't dying but the slide-deck CMO is. You have a choice: → Operate: small crew, high leverage, prove influence inside AI answers and AI-resilient channels. → Decorate: decks, traffic goals, headcount growth. Which path will you choose? 🧠 To help marketing leaders navigate this, join Guillaume "𝑮" Cabane and the AirOps team next week for crucial answers. Save your spot: lu.ma/55oh6npp

You can build that system with AirOps AI workflows help you increase quality content production at scale

You may have heard, but... AI is changing up search. But don't worry, there are things you can do to stay ahead. The AirOps team & George Chasiotis from Minuttia will help you figure all this out: ​- The shifting dynamics of search engines, with platforms like Reddit and Quora gaining prominence—and how to adjust your strategy accordingly. ​ - The role of AI in reshaping SEO workflows to create scalable, high-impact content strategies. ​ - Must-know takeaways to future-proof your organic growth strategy for 2025 and beyond. Find practical ways to adapt to the changing SEO landscape, use AI for competitive advantage, and walk away with data-backed tips you can implement immediately. Let's do it! lu.ma/xqp4o3os

Optimizing content at scale is definitely a challenge. You don’t just need tools at that point, not with a site like Hubspot. You need a system. The old, traditional SEO playbook won't work like it used to.

Are you a SEO or content marketing leader? → Give us your take about content & AI Get your responses in 🔥 → This closes tomorrow! #content #SEO #marketing

So you've invested in #data... but no one is using it 😱 The data adoption problem is one @mammel2 knows all-too-well. In this guest post for @zapier he explores 3 common problems that make people avoid using data (& most importantly- how to fix them 🛠️) buff.ly/3JWOt26