Almost 3 years ago to the day, while laying in bed, I opened the twitter app and tweeted out that I wanted to buy a landscaping business. I ended up doing it.
2 years ago to the date, we formed our holding company around buying landscaping companies and subsequently acquired 6 landscaping companies in two states.
Today? I’d like to share that we have sold our landscaping portfolio.
The buyer…..?
@thomasince
Now, let me tell you the story.
3 years ago to the day, I was DMing with
@sweatystartup about a landscaping company near my office, he told me to post it and I’d raise money to buy it. I did…and I did. I couldn’t believe the responses and interest I was getting.
I didn’t know what I was doing. Not a single part of it. I didn’t know how to raise money, I didn’t know what terms meant, I didn’t know if it was a good deal / bad deal, etc. Google became my advisor. I chatted with
@tsludwig and he suggested a few ways that I should structure it….so I did.
After ~100 conversations with people, I realized it isn’t about how many investors you have…it’s about WHO you have.
@justindross took a chance on me, when he probably shouldn’t have, and was an amazing...amazing....guy to have in the boat. Sorry for the stressful first few months...but, hey…it worked out. 🙃
We doubled EBITDA in ~5 months (I’ll tell this story later) and I was ready to buy the next one
I found one, a big one, a 100% residential landscaping company that had 1,200…yes, 1,200 homes in 1 upscale neighborhood.
I needed additional capital, I don't believe in debt for acquisitions.
@SamtLeslie was just starting to put a newsletter of deals together with people that wanted to invest in businesses. I let him tease the deal, and the response again was overwhelming.
I developed a thesis around landscaping / outdoors and started pitching a much bigger plan / thesis.
Random guy with a weird twitter profile picture responded to the email and we started chatting.
We shared the same vision on EVERYTHING. While there was a chance to load up the cap table with a ton of great people; I decided less is more.
@PeterTufo and his group enters the arena
We form a holding company and buy the landscaping business, while rolling my original one into it.
We were the largest residential landscaper in Central Florida. We quickly realized that was not the way (oops, sorry). We pivoted to 100% commercial. (i’ll tell this story at a later date)
In a span of 30 days, we acquired 2 landscaping companies...this time, all commercial. We started disposing, selling off, and dropping the residential customers. We let go of millions of dollars of recurring residential customers. Some local guy is a happy camper those days! lol. After a while, we were 100% commercial and off on our way.
In December of 2022, we made our largest acquisition to date (each one was larger than the previous). And we found an absolute rockstar CEO to take over the business so I can move to more focus on the M&A and holding company.
In June of 2023, after being introduced by
@whentheresawill and chatting with him on twitter (!) and 2 years of convincing him….we made our first acquisition out of state and acquired
@adrian_pinto2 company in GA, forming our GA platform with Adrian leading the charge as CEO.
We became a Top 100 commercial landscaping company. (*remove pest companies from the list).
Today, United Land Services; a top 5 commercial landscaping company in the US and platform of LP First Capital…has acquired both of our platform landscaping companies.
Our entire team is excited and stoked for the future. ULS is a rocket ship; we couldn't be more excited to be a part of ULS journey in the future.
Want to know why
@thomasince is one of the best at what he does?
He sent me a DM on October 7th, 2021. Hung around the hoop, shared tips/tricks/resources, encouraged, was honest and upfront. We met him in-person at
@SMB_ash in Orlando in 2022; Peter and I both walked away saying..."that's a great dude, he gets it, we could work something with him one day."
Patience. Honesty, and the ability to develop a genuine relationship with people with zero outcome based intent.
724 days later - it’s his
There are so many people along this journey that assisted. Big ways to small ways.
Want to thank two people….
1. My wife…she’s a SAINT! (I have a few posts lined up about this journey and spouses)
2.
@PeterTufo ... this journey is FUN, REWARDING…and FUUUUCKING BRUTAL, I don’t give a shit what twitter says…this is HARD…and BRUTAL…and I would never ever ever ever ever do it alone. Having a guy next to you that can tell you that you are awesome, but also in the next sentence tell you to stfu you being a dummy, to just listen to me rant and scream…to telling me to calm down, it’s just 1 win. I’ve chatted more with Peter in the last 2 years than anyone in my life…probably including my wife. We've had 3am calls, we've had 5 minute calls at 8pm that turn into 2 hours and all inbetween. He took a chance on a dude with a small landscaping company and a big idea. Forever thankful for being on this ride. He entered as an investor, and we leave as very close friends.
Want to know how crazy twitter is?
My entire cap table was via twitter, an acquisition was via twitter, we have provided services to a few people on twitter, and our acquirer is via twitter.
@elonmusk ....keep this thing rolling...it changed my life. Thanks homie!