For those following… it’s official: keeping Hammer Media in Austin.
It’s been an annoying 6 months or so, and I would honestly love a new day to day environment after 7 years, but I could never find a way to make it make sense.
First was Vegas: Pros: Vegas creator friends and airport for guests is great. Cons: not trying to be in the desert or in the least walkable city ever.
Then came NYC: Pros: guest travel, near population hubs, great talent, 4 seasons, and the walkability I crave. Cons: cost of workers, and the likelihood of settling a lawsuit a year or so. My lawyers recommend setting aside a few hundred thousand a year for this, and it’s a literal business to sue employers and get settlements (cheaper than fighting, so everyone settles, every time). One of my lawyers has worked for a dozen creative companies in NYC and there hasn’t been one that hasn’t faced lawsuits yearly for cash grabs. Oh, and high taxes…
Backup, Miami: pros: creative scene, beach, good winter weather, some walkability. Cons: 5.5% c corp tax, some unfriendly laws regarding filming, and horrendously humid summer. And too many BBLs… I’m a natural guy 😏
Last resort, Dallas: pros: uptown is mixed use and walkable, sports, about to be 3rd largest US metro (passing Chicago), perfect airport for guests, in the most business friendly state still, and closerrrrr to 4 seasons than Austin. Cons: no beach and no hill country, only 1 good area I like, the rest felt very sketchy, no nature at all, worst downtown I’ve ever been to, and not enough of an upgrade for the massive costs it would take to move my business.
So… Austin. Loved her before, hope to again. Some great neighborhoods and it feels safe. Public schools and the professional sports scene SUCKS. Food is good, talent is INCREDIBLE, transport sucks, halfway decent nature, and the hill country is beautiful. Stupid city gov that cuts from EMS and funds more to homeless programs that has literally proven year over to not help in the slightest, and a DA who won’t prosecute criminals for some reason. Great people all around though.
Austin is a creative, tech, and entrepreneurial juggernaut. I hope we can make this place better, I’ll try to be apart of that change.