In past few years, I shared my struggled as an entrepreneur. But what I’ve never shared at length is the deeply personal experiences and struggles that I gone through. I have had the chance to speak with @humansofny. I hope you’d enjoy reading it. ❤️🙏🏽

This can only happen in the US! Former Obama admin. national security official Stuart Seldowitz arrested yesterday for hate crime against Egyptian street vendor. Upon finding, New Yorkers rushed to support and buy food from his ‘Halal Cart’. Also, the woman who threw coffee and a phone at a brown man and his child in my neighborhood has been arrested for a hate crime. Desi aunties organized a full-scale operation to find her, from posting posters around the park to stalking her in the grocery store and whatnot. 🙈 Love this city, its people, its crazy subway. So proud of you New York!!🫶🏼

Last week it was Brad Pitt. This week, it is @aliaa08 spotted wearing @Atoms masks. Being a desi founder and a fan of some of Bollywood movies, this is immensely exciting for me to see :)

Who is buying all these masks for Brad Pitt? 🤔

Well done @adidas team for copying @WearAtoms box design. It took our small team months of struggle to get it right and this is just lazy theft. cc @kustoo

.@Atoms hit profitability early this year! 🎉 In Q4, 2022 we had <6 months runway, onboarded a bad logistics partner, customers did not get their holidays orders on time, team morale was low. A close friend advised me to shut down Atoms. Here's what we did instead.

Keith Rabois’ friends should check on him. The guy is in deep sh**t.

At Times Square!!! @atoms x @MKBHD🎉 Big thanks to our friends at @Shopify and @harleyf and @tobi for believing us since the beginning 🙏🏽

This is so tragic and horrific to witness. A father is kissing, hugging, and saying goodbye to his baby girl, her body wrapped in plastic and then in a white sheet, ready to be buried. And then you see that this man has actually lost two children, probably around the ages of 2 and 3. You think it's enough until you see another girl standing, pinching her fingers, watching all of this with a scared face and heavy breaths 😞

Shaun, there are only 14.3M Palestinians in the world and of whom 5.3M live in occupied West Bank and Gaza. Majority of them are living as refugees all over the world. 2.2M who are in Gaza are under heavy bombardment since last 30 days. 1M of them are just ‘children’ and Israel is killing one child every 10 min since Oct 7th. The problem here is you are making it about Jews instead of about an apartheid state who has suppressed locals for last 75 years. Our Jewish bothers and sisters clearly said, “not on my name” many many times in past few days. The human values should be the focal point of anyone interested in this conflict.

Friends, super thrilled to share that I am now leading @Atoms as the new CEO. 🙏🏽✨👟 This is a big responsibility, I’m grateful to @waqasali on building Atoms along me, & to our board, team, the Atoms community. @jessicakmathews did a story for Fortune fortune.com/2022/09/26/atoms…

Imagine these are the guys who are working on advanced technology. He might be the best AI researcher but morally corrupt and advocate of genocide. @OpenAI that have been talking about building a human tech, he is their head of research. Aren’t guys like him a huge risk for humanity? Are we really safe when such people are at the top of the important technologies of our times?

I invite tech community who are utterly disappointed and feeling scared by reading tweets of tech VCs & tech bros that are intimidating, forceful and one sided morality lecture, to speak up openly and call them out. Share how do you feel when children are dying no matter which side. When hospitals, schools, refugee camps are bombed. When military super powers have unleashed a war on civilians. When they are using crazy weapons in hospital vicinity that grind a human body to a ground meat. When you see torn and burn bodies of babies. When you see a video where a child wants to die because he believes that after death he can get abundance of food and water. Talk about it, condemn this and ask them to give the same respect to all human lives. Sharing your feeling and truth is not threatening, it is been human. Show your humanity.

That is not true, Alexis. It is a propaganda statement from the White House to keep people feeding the fear and create distractions for the cause. Jews students themselves are protesting. In fact, every protest in NYC is attended by a large group of Jews yo this day.

1/ We have sold/donating over 240,000 Atoms masks at cost. Congrats to the entire @WearAtoms team. From idea to roachblockers to execution so far. Sharing some reflection and how it all came together:

Most of the time you don't learn enough when you are in a chaotic moment, but once you are out of it, you learn a lot by looking back. Looking back is an important skill.

Also ‘the brown guy’ is @Ash_Prashar He is a strategist, activist and a writer. His work is incredible —> ashishprashar.me/

Slack should start audio messaging. That will reduce number of team calls and will also improve communication quality.

Govt and all its people are not the same. Here you are seeing people with love and the love from New Yorkers is at some other level. They live in tiny apartments with big hearts.

Congratulations doc!! I hope we could watch the speech online soon.

.@paulbiggar I don’t know how to say thank you to you. Being a founder in tech, many of us exactly felt the way you shared your experience. I am so grateful that you penned it down. I agree, we should never pitch, never recommend and never make an intro to invest in, @sequoia @firstround @BessemerVP @Redpoint @BillAckman @shaunmmaguire @wolfejosh and Sheryl Sandberg of the world. Not only them but we should have a list of those who retweeted their dehumanizing rhetoric and all those who tweeted about Oct 7th but since then are silent. You all have been whitewashing a killing. “When you read about the Holocaust and the Nazis, you like to imagine you'd be the good guy. You'd fight the Nazis, you'd free the concentration camps. But apparently I wouldn't. Apparently I would have just sat there paralyzed, incapable of doing anything about the genocide I see every day. Unable to think of any way to help. All I can do is retweet and protest and write a stupid blog post. I feel so stupid. The propaganda is real, and organized, and obvious. Posting about antisemitism in universities to cover indiscriminate bombing of civilians -- have you no shame.” blog.paulbiggar.com/i-cant-s…

Secretary of State nominee @ABlinken wearing his @WearAtoms mask, looking all comfortable and safe. 😱

You are a founder of an organization which says, “The future of combating hate”. And someone who has shared a message for peace, you are calling that a genocide. May be this is a sign and a time for you to combat your own conflicting self. Or may be this is the reason you started this organization to solve your ‘self’ problem.

There is this website call, ‘Genocide VC’ that is keeping records of tech VC’s tweets that incite hate, racism and genocide. genocide.vc/ This is the about page.. ——— “We call on all participants in the venture funded economy to end the support of genocide. To employees, ask hard questions of the founders and leadership. Do they support terrorism? Do they support genocide? Is your pay check tainted in blood? To founders, ask the hard questions of your current and future investors. Do they support terrorism? Do they support genocide? Do they support or fund regimes who drop bombs on innocent civilians? Is your cap table tainted in blood? To general partners and venture firms, we ask you to look within your partnerships. Do your partners hold the same values that you hold? Do your partners incite violence with their words? Do your partners support and fund genocide? Do your firm's stated values align with your own? Is your carry tainted in blood? To limited partners and investors, we ask that you hold the funds, venture firms, and limited partners that you invest in, to account. Do your limited partners incite violence with their words? Do your limited partners support genocide? Is your money being used to fund genocide? Are your returns tainted in blood? Violence, terrorism, genocide, and the apathy for human life regardless of race, colour, nor religion, should have zero space in our economy. We ask that you hold those around you to account.” @GenocideVC

Announcing our seriesA lead by @Initialized and @alexisohanian joining the team. And a big thank you to @aatif_awan @Nivo0o0 @TEDchris @jnovogratz @mashadrokova @jeffweiner @yurimilner @kleinerperkins techcrunch.com/2019/08/30/at…

Congratulations @AndrewDudum and Hims & Hers team for the great start of the week.🔥📈

We have our man @Kaepernick7 in @Atoms masks. How cool is that 🤯🎉

This is the most difficult product launch I have ever had personally. The last few weeks have been quite heavy on all of us. I thought many times that perhaps we should not launch at this time. But then I realized that this is the moment and time to build, to carry on with our dreams, and to act on our responsibilities. And that I am allowed to grieve and build at the same time. That's the spirit behind this! Whenever you can, do check it out. Marques and my team at Atoms have poured their passion and heart into making the most comfortable high-top sneaker in the world. atoms.com/m251-1

My brother @heyfaizan just launched his book on Kickstarter. For 5 years, he has been interviewing people who travel through Metro Bus in Lahore, Pakistan. It is so heartwarming to see these beautiful stories coming out. You can back the campaign here kck.st/3iz0XgJ

Just bought @wearehims stocks. If you are like me who missed buying earlier, it is the best time. @AndrewDudum has built a great company!

Here is my experience when I tweet about Israeli military attacks in Gaza and killing of Palestinian children, 125 children/day, 6000 since Oct 7th. That invites Israeli trolls who says same thing over and over again? “Not us, Hamas is killing children, they killed 31 Israeli children on Oct 7th.” My response, So are you saying those more than 25000 tonnes of bombs that your military has dropped on schools, refugees camps, hospitals, residential apartments are firecrackers? Or you are saying, you did not drop a single one as yet? Then the next tweet comes, “so what you say about Hamas. If you should condemn someone, condemn Hamas.” My response, are you willing to take responsibility of your own actions while you are constantly dehumanising and killing Palestinians before Oct 7th, and after Oct 7th every single day? Then the next one comes, “so you are pro-Hamas, I can smell antisemitism. So, what you think of Hamas”? My response: The audacity that you can start abusing with such strong words is some other level. Are you anti-Palestine? Are you anti-Muslims? Are you anti-Arabs? Are you saying the same to our other Jewish brothers and sisters who are protesting and asking you to take responsibility of your actions? Then at that point, they start tweeting and tagging my company and start saying, I hope, no one buys your shoes and your shareholders fire you and all kinds of things. My response, are you harassing me? Blocked. Reported. So yes, when our colleagues in tech says, they are feeling the same pressure, it is not the same for everyone. It is next level harassment for people who are talking about Palestinians.

Thank you, Paul for owning your truth and speaking out loud!

Sam, can you share your source of information? This is the most visually recorded war of all times in human history happening just now. We have seen bombardment on hospitals, churches, refugee camps, universities, ambulances, apartment building in highly dense areas. People are getting warning to move south without any guidance which route is safe to move from north to south. People themselves reporting on twitter and Instagram that they have lost all family members. How about you run a napkin math by seeing casualties before Oct 7th on both sides? And also number of hostages on both sides and then see what number make sense to you. Really sorry you are feeling fear and despair. We all are feeling the same 🤍

.@RBatniji is one of the most respected entrepreneurs in Silicon valley. He lost 37 members of his family on 18th Nov by an Israeli airstrike. He recently met with Secretary Blinken and here is what he shared, "I am Rajaie Batniji. I take no pride and no honor in being here. I was born in Gaza and immigrated to California as a young child. I am Rajaie Batniji. I take no pride and no honor in being here. Many of my fellow Palestinian Americans discouraged me from speaking with you today, concerned that this discussion was solely performative. I share their concern. I come here out of a sense of duty, to try – as futile as it may be – to save my family in Gaza from being killed. I was born in Gaza and immigrated to California as a young child. I grew up visiting Gaza often, and those visits shaped me in many ways. I personally experienced some of the violence of occupation. I studied the history of the region at Stanford, completed my doctorate in international relations at Oxford as a Marshall Scholar – honoring the legacy of one of your predecessors in this office – and became a physician focused on the health of those that have the least privilege. I’m an entrepreneur who builds teams and technologies that improve American health care. I would rather not be here today. Mr. Secretary, you have provided the weapons and the political cover that enabled the murder of 65 members of my family, mostly women and children, over the past four months. In strikes in mid-November, three generations of my family were killed by missiles as they sought shelter and safety. I carry their memories with me. I see their crushed bodies when I close my eyes. The survivors in my family are homeless. Some 70% of homes in Gaza have been destroyed, according to an analysis by The Wall Street Journal, along with almost all the schools, all the universities, many of the hospitals, the mosques, the churches, the historical sites and the public records. My paternal grandparents’ home in Shejaiya had been among the last homes of my family still standing. This is the home where I was born. It collapsed in a “controlled demolition” just before the new year. According to our own US intelligence agencies, Israel used 29,000 air-to-ground munitions during the first two months of its assault on Gaza. That’s more than were used in the years of the Iraq War – and Gaza is less than one thousandth the size. No one I know in Gaza has a home, or possessions beyond what they carried as they fled Israeli bombardment. My family may be better off than most in Gaza and they are still hungry. I spoke with my mom’s brother this week, and he told me he has lost almost 20 kilograms (44 pounds). Despite your promises, food aid has not been able to reach Gaza to come anywhere near meeting the need. It is blocked at every opportunity, including by Israeli protestors at the Kerem Shalom border crossing, and by Israeli inspections and within Gaza by the Israeli military. According to the United Nations, 4 out of 5 of the hungriest people anywhere in the world are in Gaza. You know that the UN agency for Palestinian refugees, UNRWA, provides food for most Gazans and critical infrastructure for other aid organizations. Yet, after Israel made unverified allegations that a handful of UNRWA staff participated in the October 7 attacks, you cut the funding for UNRWA in what I can understand only as an act of collective punishment. I fear this makes you, and me – as an American – party to the use of starvation as a weapon of war. My cousins in Gaza, who are physicians like me, have no place to practice medicine. Their hospitals have been destroyed or incapacitated. After moving from Shifa to al-Aqsa hospital, only to be evacuated from each by the Israeli military after seeing patients and colleagues killed, they are now living in tents in Rafah and al-Mawasi, using their surgical skills to repair leaks in their tents while the bodies of wounded Palestinians go untreated, and often unretrieved. I have worked extensively in global health and wrote a series of research papers in 2009 on what we thought then was a Palestinian health crisis. We could never, though, have imagined this – the complete destruction of Gaza’s health care system is unprecedented. Even the dead among my family were not spared. Satellite images show that Israeli bulldozers and tanks desecrated the graveyards where my grandparents and great grandparents were resting. I hope to bury their remains again one day. What do you wish to be your legacy, Secretary Blinken? You cannot say you didn’t know. You cannot say that you did not knowingly and materially support these deaths, which a US federal court and the International Court of Justice have both determined plausibly constitute genocide. I am the father of three young children in San Francisco. As adults, I am certain they will reflect on this “genocide” with horror. It will be taught in our classrooms and remembered in our museums as we vow never to repeat it. I ask you to use the full power of your office and every bit of leverage the US has to allow aid to reach all of Gaza, including in the north, where hundreds of thousands of people remain in desperation. And, to resume the funding for UNRWA, which will be essential to the distribution of any aid. I ask you to uphold a rules-based order – which serves our long-term interests – by calling Israel’s indiscriminate bombing that has largely killed women and children, the attacks on health care and the use of starvation as a weapon of war as the war crimes you and I know they are. Your words matter, Mr. Secretary. I feel indignity sitting before you in this comfortable conference room while my family desperately awaits word about a ceasefire, in the dark, hungry, and in tents in fear that the Israeli military will kill them at any moment. In a dignified world, I would be asking for justice, not mercy. That day will come. I hope that you, and this administration, can act quickly to bring our nation to the right side of history before it is far too late.I ask you to uphold a rules-based order – which serves our long-term interests – by calling Israel’s indiscriminate bombing that has largely killed women and children, the attacks on health care and the use of starvation as a weapon of war as the war crimes you and I know they are. Your words matter, Mr. Secretary. I feel indignity sitting before you in this comfortable conference room while my family desperately awaits word about a ceasefire, in the dark, hungry, and in tents in fear that the Israeli military will kill them at any moment. In a dignified world, I would be asking for justice, not mercy. That day will come. I hope that you, and this administration, can act quickly to bring our nation to the right side of history before it is far too late.

Flashback: early 2019 – before there was COVID, before Atoms was launched publicly, before we became parents :)

Respectful aunties, please stop glorifying how you took care of your child in front of new moms. If you want to be helpful, simply help. Dear uncles, stop shredding your wisdom/analogies on importance of breastfeeding, you have no freaking idea, so shut the f*** up. 🧘‍♀️💛🙏🏽

A white billionaire man saying to an accomplished black woman, you are not hired for your qualifications but for your color of the skin as diversity, equity and inclusion quota. GUTS! THE AUDACITY! CHAUVINISM!

Just reviewed Black Friday sales report, We saw 102% growth in revenue with 6x ROAS from prior BF sales. This year we also started sales a day early. 60% of the sales came through from existing customers. A big shoutout to @atoms team and customers 🙏🏽🫶🏽

I am not an Imran Khan supporter nor a Nawaz supporter, but the will of the people must prevail. This is the only way to build trust in democratic institutions and develop the country alongside its elected leadership. Amidst the chaotic global politics, Pakistani people need the assurance more than ever that their vote has power and that this power is respected by their democratic system.

I called @wolfejosh out on his dehumanizing tweets for Palestinian children. And invited him to learn about illegal detention of children in Israeli jails, he blocked me. I’ll still try, I hope he watches this recent conversation by HRW director on CNN nitter.app/omarsshakir/status/172… Best wishes

Yes! More power to you gal! My mother's sister also called my mother that I should take down my story from Humans of New York page :). So I am in the same boat of Besharam.

Thank you, Umar for believing and investing in both @waqasali and me. Hope you are continuing your mission to support more entrepreneurs.

Here is amazing @najjmahal with her LE Atoms!

Thanks to these 500 who stand against bullying, racism, intimidation and false narrative! Kudos to you all <3

A picture of 27,000 mass murders, 66,000 wounded, and 2.2 million displaced people of Gaza, half of them are children. Still silent?

99% of the time when we both meet with people who knew our story. They would look at Waqas and start, you are doing amazing work, Sidra, you too. I respond with a smile. Being born in a male dominant culture, I never thought I have to deal with this crap rest of my life.

Becoming a parent is like entering in an exclusive club. You only know this when you are in. The infinite love and belonging you can never feel otherwise. #kidsareunderrated

To respected US congressmen who are tweeting and calling for interference in Pakistani elections to implement the 'will of the people': I have a request. Could you also listen to your own people and vote for a ceasefire? How about doing the job you were elected for at home first? Please listen to your constituents 🙏🏽

The sad part is we would never see such clarification from people in Tech who are literally spreading hate and misinformation and misconstrued. But yet we have to explain our stance over and over again for being a pro-life and believer of freedom and freedom of speech for all.

Deep respect for Jews bothers and sisters, and salute to their courage. They are grieving yet standing up for humanity. ❤️❤️❤️

Peter, I agree with everything what you are saying here. Except that It is disappointing that you did not condemn Israel killing one child every 10 min, bombing hospitals, refugee camps, schools, religious places, blocking aid, food, water, electricity and displacing 2.2million people amongst those 50% are children. Israel has committed war crimes and it is still doing so. Just now, 36 premature babies are struggling between life and death. 3 of them are already dead because of lack of oxygen. Every single human being must condemn this collective punishment and antisemitism and islamophobia. It is that simple.

After seeing his tweets, I often wonder how he made it to this far. That must be some story to be told. Just learned he lost a promotion for being a white male in tech. White men in tech which make 68.5% of the industry. Oh and he got his own computer at the age of 7. Okay, carry on………

Warning! We are living in a time when children are recording their last moments before they are blown into pieces by Israeli and American bombs💔💔💔

Pure Desi father daughter conversation. @waqasali: جلدی نال وڈی ہو تے سانوں چاہ بنا کے پیا۔۔ (grow up fast so you can make chai for us) Aliff: hmm@mmmm 🤝

I would have never imagined been in a print edition of @Entrepreneur magazine. Here we are making waves while navigating through with the support and love of @Atoms community 🙏🏽

Incredibly talented youth. Best food, music and culture. Sadly last 75 years of its journey, not a single prime minister served full term. The problem is, Army, Patriarchy and severe fever of elitism.

Feeling super recharged after meeting with @Malala. Her passion to build and her intelligence is contagious. If I am an investor I would keep an eye on her. Also, felt really proud when she said, @atoms is the most comfortable shoes she has worn and more women should have them 🙌🏽❤️

Most of my meetings start with baby’s sound in the background, these days. Enjoying and normalizing this new phase of my life.

This is THAT good! @MKBHD x @Atoms collaborations is live now 🎉

~1% of the children in the total population of Gaza have been killed, missing and wounded, just in 45 days. Here is the data on children killed during other wars, 0.1% of Syrian children were killed from 2011-2023 0.08% of Afghan children were killed in 20 years of war 0.02% of Iraqi children were killed from 2008-2022 0.03% of Yemeni Children were killed from 2015-2022 0.003% of Ukrainian children were killed in last 18 months If this carpet bombing on children in Gaza last for the same duration as war in Ukrain, ~3.5% population of children in Gaza will be wiped out excluding wounded, displaced and missing. So when HRW mentioned, Gaza is a graveyard of children, IT IS!! Note: (6000 children killed, 9000 wounded, 4500 missing in Gaza. Israel is killing 125/day in Gaza since Oct 7th. 12000 of Palestinians children are in Israeli jails since 2000.)

Excited to share a glimpse of our journey so far and spirit behind building @WearAtoms Thank you @NuevaYorkNico and team for helping us telling our story. This was quite a fun project together.

The ideation, solidarity, reorganisation, research, coding and pm’ing of this group is at its next level. Every day tech folks are spending hrs & hrs working on this voluntarily. Please read this post by Paul to know more about the projects and why ‘Tech for Palestine’ has been launched. You can also join here, Twitter: @tech4palestine Website: techforpalestine.org GitHub: github.com/techforpalesti… Discord: techforpalestine.org/discord…

Met @AndrewYang last night and got a chance to listen to his vision of rebuilding American politics - super fascinating and courageous! Also, he loved trying on his @Atoms :)

Super excited moment for @wearatoms team!!🙏🏽

It is not only just coordinated but also shamelessly gasslighting, bullying and spreading forceful misinformation openly. I am sure they are discussing just now, how to dismantle your this tweet.

A very powerful message by this Israeli man (I wish I knew his name) ❤️ “I’d never trust him (Netanyahu), not him, not this govt. They are dangerous people. They are extremist, they are fascists, they are racists, they are fanatics. They don’t want peace, they want war, because it serves their own self interest. While most of the people on both sides, Israelis, Palestinians alike, they are the people who pay the price... Netanyahu is just like Donald Trump, just like Milosevic. Just like Hitler. These people will do everything to keep power in their hands and they don't care if everything else crumbles. They can destroy everything just as long as they remain in power, just like Hitler. Hitler told the German people,”you are not worthy of living because if I go down, you go down with me.” Same thing with Netanyahu Some people in Israel are so disturbed that they think if you simply say you’re sad about loss of life of innocent people of children that makes you a traitor because as long as they are no Jewish, you must not say that. This is Sick! I refuse, I will never ever change. First of all I am human being. I am for life and I don’t care if a child is from Gaza or from Tel Aviv or from, I don't care from Istanbul or New York. A child is a child, a child, period. And this is the most important thing in the world” When he started talking about that some people are so disturbed……. This reminds me some people in tech who have been so disturbed that are unable to see that “a child is a child.”

Thousands of Israeli people protesting in Tel Aviv just now for the release of hostages and resignation of Netanyahu. May all hostages of both sides return back to their loved one! 🤍

As we close 2023, I reflect less about myself, and more about the world we are living in. The past year has been nothing short of eventful. We thought we’d ease up once pandemic ended and here we began with a startling market crash, followed by unprecedented layoffs and financial institutions collapsing. The weight of the world grew even heavier as we witnessed the loss of innocent life in the most horrific way of modern times, with seemingly no end in sight. It pains me to acknowledge building amidst so much tragedy is the new normal. Needless to say, this has been mentally draining for everyone. And I’d be remiss to reflect on the year at Atoms without speaking to our shared humanity first. When I became CEO of @Atoms a year ago, I decided to go back to the basics. This involved a dedicated focus on products and customer satisfaction. In doing that we challenged many of our existing operating practices and beliefs. We committed to doing things differently, even at times even if that means to scale back or to slow down, but deliver the best to our customers. I’m proud to say we’ve accomplished a lot this year as a result. Some highlights I’m particularly proud of: - Atoms turned profitable in April. - We teamed up with Marques Brownlee aka @MKBHD, for a cool sneaker collaboration. - We introduced Atoms Kids Shoes. - 100% satisfaction on meeting holidays delivery times I’m so grateful for our team at Atoms for their dedication and commitment to our customers. Huge shout out to our logistics partners who helped us ensure a smooth holiday season. And to our customers and supporters, none of this would have happened without you. Thank you for being on this journey with us! If there's something we can do to make your experience better, please let us know in the comments. We are here to bring joy to your lives - something that matters more today than ever. Happy New Year!! ~ if you get a chance in the new year, take frequent micro-breaks, do things that hold meaning for you, connect with your fundamentals, and remember what you are feeling, many around you are feeling the same way. Reach out to friends and allies. Together, we are stronger. Much Love. - Sidra

We are Atoms!!

I would never forget this moment. This is humanity that feels so lost these days. So much respect for Jewish people who risked their lives to raise their voice, their concerns for Palestinians, for children of Gaza.🫶🏽

Fantastic job by @WearAtoms team, making and delivering Neon colors for our members. 👟✨

Hi friends, our first retail partnership is live with Nordstroms!! 👟🙌🏽

President of Pakistan @ArifAlvi in his @WearAtoms mask. Also, love to see my friend Nighat continue to raise her important voice at such high level.

Then they say, this is a war against Hamas and we don't want children to die. Yet they are bombing them in their sleep and also leaving wounded to die. Since past several weeks, they shamelessly bombed hospitals to prove their claims for Hamas’ headquarter and tunnel network underneath. At the end nothing but few laughable videos and more human miseries with every passing day. #creasfirenow.

Imagine you get super power on your back, military operations powered by AI, have billions of dollars of funding, your tech, your businesses are booming, you have support of billionaires. Western journalists are afraid to write about your crimes. You have unlimited resources and time to create war propaganda. Anyone who speaks about your crimes against humanity, gets fired. You oppressed 2.2 million people in an open air prison. You detained thousands of children in your jails. You kill 20000 civilians in cold blood with 1:20 ratio under precise targeting. You fire bullets, rockets on children and say not us, Hamas. And yet you keep complaining that world is so unfair to you. Have psychologists ever named this mental state? Seems some kind of narcissism or worse.

More than 100 children have been killed everyday since Israel started carpet bombing civilians. One child every 15 min. It is horrific and a war crime. It is a genocide. All nations must intervene and ask Hamas to release all hostages and to Israel for an immediate ceasefire.

so intense, so 2020

We are four sisters. People used to show pity that my parents carry burden of 4 daughters. Now, one of my sisters has women's health startup, another playing in Pakistan national cricket team, an third one is a college principal. 💪

Are these 1000 American Jews also antisemitic? Question for VC twitter that have been calling everyone antisemitic left right center who ever says, ceasefire or quote human catastrophe in Gaza or quote number of dead children bodies. I have never been this much confused about a word’s definition before. While wondering, also celebrating the courage of these American Jews who have been protesting to stand for human values and solidarity.

The influence of powerful lobbies extends beyond politics, reaching into the tech and now educational institutions as well. The hostile responses from some tech bros & VCs towards pro-Palestine tweets, along with instances of shadow banning, Palantir open support, are indicative of this growing influence. I hesitate to simply say 'America is being used' because it overlooks the systemic control of power that has helped lobbyist to learn how to ride the imperialist dragon. No matter who was president, I doubt the outcome would have been different.

I just received incredibly sad news. Our team member, Aiden (Jung Gyewon), has passed away from influenza. He was a proud father of a 3-year-old. Aiden joined us a year ago as a product innovation lead in South Korea. He brought great attention to detail and quality to our product operations. He led the kids' collection and M251.1 development projects. I am still shocked, as we all are. Just reminding myself to take care of ourselves and our loved ones. Life is too short of a trip. 🙏🏽

We got really lucky to partnered with @MKBHD, not only he has an incredible taste but a very humble and genuine person. So much to celebrate here, incredible taste, innovation, very personal story, a commitment to make a wearable and the most comfortable high-top in the world!

Mark, you can Imagine how those people who lost more than 14000+ children and in total 35000 to Israeli bombs must be feeling. And it is still happening. Now the imperfect democratic force starving the 100% of the population among them 1.1millions are children. Everyday 10 children is Gaza losing at least one leg. Anyone who deeply care about their ancestors, would stand up against this genocide and call for a ceasefire because that's exactly happened to them. This is not about Oct 7th, this is systematic oppressions and dehumanisation of Palestinian people that Israel as colonist state has been doing by displacing 6 million people and conducting 33 massacre since 1948.

Thanks, @shopify, for inviting me to the NYSE closing bell! Finally got to meet @harleyf in person. No idea how he maintains such high energy all the time. He says his job is that exciting!

This is what call proof? Isn’t it crazy that they are showing a random basement with ventilators, kids milk bottles, a chair and a rope? And for that they bombed hospitals, schools, refugee camps and killed more than 4000 children. Insane!!!

Last year when @waqasali and I met with our favorite writer @mohammedhanif In this photo Waqas is helping him to try on his @WearAtoms for the first time. It was one of the best moments 💛 May we all get chance to meet our heroes.

When thousand powerful hands pulling you down and you only get one hand that can lift you up. That one hand is enough. Remember to add your voice to support and to lift up the oppressed. You as one person, one and only voice in the room is enough for them to not give up.

One thing that I heard the most while going through YC and being an entrepreneur, “we are doing to change the world.” It was quite fascinating to me that you can think that big. While building @atoms that focuses on making the most comfortable shoes that people want to wear every single day, I realized that that changing the world starts by having a deep understanding of your customers and their needs. How it feels to be in their feet. You can never change the world without that level of empathy. When you develop that level of empathy for a human being, you can never look over what is happening in the world. In my case, I am also a mom. So how come when I have been practicing that empathy and have a child can look over when the most visually broadcast war on civilians is happening. When 6000 children been bombed mercilessly. I CAN’T. That’s the feeling I shared with @margauxmaccoll in this article. Tbh, this article made me cry that how hard it is to raise your voice in Tech that taught me, “go change the world.” theinformation.com/articles/…

This Monday we saw one of the best shoe sales day at @WearAtoms with 77% sales coming from our repeat customers with insanely high conversion rate. This couldn’t have been possible without Atoms team and our community coming together. Grateful, and this is just the start! 💛🙌🏽

Last night was a very special night of my 37th birthday with my friends. They taught me how to celebrate, live with freedom and how to truly lift each other when time comes. Thank you @sabagl @natashajaved1 and to all my dear friends for being in my life. This is for! 🫶🏼

I also had miscarriage in July. It was the most distress & lonely experience I ever had. Even though my dr kept saying it is very common, I felt a deep sorrow. nytimes.com/2020/11/25/opini…

1/2 We shipped out around 6000 shoes in a day from our BNY fulfillment center. We were shipping 1000-4000/month shoes in 2019-2020. And man it was chaos. All credit goes to our operations manager @AGreenDCBike and fulfillment associates who helped us scale with quality control.

I used to think the journey was more important than the destination, but now I realize that the person I become along the way is the most important thing, especially in crazy times.

Shipped 50 orders today from our warehouse. 👟✨📦 No greater satisfaction than seeing almost everything goes according to plan. Can’t wait for our friends to wear these!!​ 💛👏🏼

Hi friends in NYC, we have opened a summer studio in our Brooklyn office. Come visit us, meet our team and try on @WearAtoms 👟

How many more dead children they want? This madness has to stop!

The cancel culture is at its best now a days. You speak your truth and you are going to be cancelled. I am afraid I’ll be cancelled just by saying this 🤷🏽‍♀️

1. Quickly put together a projected cash flow model to access the levers. 2. Asked every team member to help cut down costs and bring it to the very basics. 3. Set up monthly achievable & measurable goals for the team. 4. Created 5-second mantra to resolve customers issues

This Wed evening @WearAtoms team decided to make @alexisohanian a VOTE NOV3 mask to wear, as he is supporting his wife at #USOpen

Before Oct 7th!