Back in 2021, we bootstrapped VEED to $5M ARR.
Only then did we raise from Sequoia.
Here’s what I tell founders before they fundraise👇
Some of it was accidental.
We got rejected by YC.
Twice!
Then focused on something that (really) mattered.
–– finding PMF
–– monetizing the product
Eventually, we hit:
>$5M ARR
>50,000 MAUs
With just product, SEO, and brute-force execution.
And later raised, when it made sense.
Few things you should keep in mind before raising:
1./ Start niche, but in a big market.
This is how you can scale without hitting a ceiling.
- Figma started with UI (now they own the design workflow)
- Canva started with templates (now they’re coming for Adobe)
- VEED started with basic edits (now it’s full-stack video)
Your niche should have infinite headroom.
That’s the cheat code for growth.
Otherwise?
You’ll hit a plateau fast!
2./ Raising money won't get you PMF.
When you’re bootstrapping, the path is brutal and clear:
Build → Ship → Acquire users → Iterate fast.
Forget the fancy features.
Forget the perfect website.
If users aren’t raving, nothing else matters.
We got our first 20 paying users in one weekend.
That was the real signal.
So we doubled down on understanding why they chose us.
Finding users who’ll pay you (again and again) is the only game that matters early on.
3./ Get crystal clear on customer acquisition.
For us, it was organic search from day one.
We reverse-engineered what competitors ranked for.
Then, built content around high-intent, long-tail keywords.
Over and over again.
That focus compounded.
And gave us ROI that most channels couldn’t touch.
Even today, we rank #1 for:
– AI video
– Text-to-video AI
– Video generator
This kind of clarity only comes from being scrappy and doing the work.
It’s not your investor’s job to teach you this.
The best part?
Bootstrapping’s never been easier:
-Ship MVPs fast
-Tap indie founder communities
-Distribute for $0 (Reddit, TikTok, X)
Final thoughts (TL;DR):
> Start niche, but in a big market
> Raising money won't get you PMF
> Get clarity on which acquisition channel works for you