You’re free to create. Free to optimize. Free to grow. The AI platform for marketing.
New York, NY
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Meet the new Optimizely. The AI platform for marketing.
Because marketing’s been stuck in survival mode long enough. So we’re here to fix it.
One place to create and optimize every digital experience. With AI built into every part of how you work.
Now, you're free to grow.
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You may be surprised how quickly low-traffic websites can get significant results #ABtesting. Learn to do the same: optimize.ly/1NxopsQ
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Are you headed to #eTailWest? Don’t miss our customer session featuring @ring on Feb. 20, and stop by booth 511 to see how you can use experimentation to deliver better customer experiences.
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The new Optimizely Agent takes a container microservices approach to help developers implement feature flags to better test new capabilities. Via @ITProToday #dev #featureflags optimize.ly/3bPy78a
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Take 5 minutes to get inspired with 5 feature management use cases. #prodmgmt #featureflags optimize.ly/3f2dhUj
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When do you think digital experimentation will become a standard business practice?
See how other business leaders responded in our Digital Experience Economy research report. optimize.ly/2H8APH1
25%
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34%
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23%
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18%
Never
1,039 votes • Final results
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Microsoft, Amazon, and Facebook conduct 10,000 or more experiments annually. What’s your number? optimize.ly/2O9Bcnm
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Extensions allow us to reuse some of our most frequently used code snippets, which is now what we use to launch experiments and #personalization campaigns. optimize.ly/2KmvW26
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Short on developers? Try Optimizely On-Demand Services for experiment building support. optimize.ly/2ALxMp8
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If you think large-scale experimentation is just for businesses with digital roots, @HarvardHBS professor Stefan Thomke is here with three reasons to change your mind. optimize.ly/2HU0Yu2
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How To Build a Lead Generation Machine at a Startup optimize.ly/1QDMtZF #startup #leadgen @unbounce @adroll
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Are you headed to #AtlassianSummit? Don’t miss our session on April 10th. Can’t make it? Stop by our booth (513)! @Atlassian optimize.ly/2FLu92m
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Optimizely co-founders @dsiroker & @koomen have joined forces with #foundersforchange to support our mission for a more diverse and inclusive team optimize.ly/2DHwwyI
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What does it take to be a standout experimenter at one of the world's top companies? Experimenters from @Uber and @Airbnb agree that it's less about technical skills, and more about these traits. optimize.ly/2SeD2Iz #experimentation #careeradvice
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Our new guide highlights how #experimentation can help you navigate your way through the new normal, with best practices based on our work with thousands of customers. optimize.ly/2YkFq2f
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How can your team leverage Optimizely Rollouts? Here are five powerful capabilities and use cases. optimize.ly/3f2dhUj
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Learn how @WSJ has built a data-driven culture that leverages #experimentation to deliver a premium experience that grows their base -- and keeps members coming back for more. optimize.ly/2CiaOTZ #media #cx
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Web experiments using Performance Edge load blazingly fast -- in less than 50 milliseconds. #Opticon19 #PerformanceEdge optimize.ly/2mex9gh
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#6: Try stripping the content off of your entire page. Replace it with a “Click Here for Free Beer!” button. optimize.ly/Ybpme8
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We’re happy to share that we’ve raised $50m in Series D funding, led by @GoldmanSachs and @AccentureACTIVE. Learn what this means for our company, our customers, and the digital experience optimization space. #fundingnews #technews #seriesD optimize.ly/2InBZ3f
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Feature flags allow you to determine what is and isn't providing business value: Instead of telling your CEO you built 30 new features, show how much business impact the new features drove. @sdtimes has more on the importance of #FeatureFlags. optimize.ly/33Ksy5q
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Introducing Optimizely Data Lab: a powerful toolkit for experiment analysis that helps data teams uncover deeper insights and build better reports. #Opticon19 optimize.ly/2kJd29r
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This year's holiday shopping season is nearly a week shorter than last year - are you prepared to beat all your holiday #ecommerce goals? optimize.ly/2JHdBKi
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Don't take our word for it - leaders like @amazon @Google & @facebook cite #experimentation as the key to constantly improving digital experiences. Join our webinar tomorrow, Feb 13, to hear how @HP is doing this by building a culture of experimentation. optimize.ly/2FW2ixr
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Looking to accelerate the impact of your #experimentation efforts but not sure where to start? Our experimentation program manager @Bexcitement has compiled a set of templates + her own battle-tested tips and tricks in one free toolkit. Download it now! optimize.ly/3cuGNAP
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Whether you’re already implementing your experimentation program or you’re figuring out where to start, here are 5 tips to help you move more quickly and get to scale. optimize.ly/2keGDrg
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Product has the goal and understanding of WHAT they want to build; engineering has the HOW and the WHEN. While those seem close, they’re not close enough. - @clairevo on common tensions between #product and #engineering, and how to fix. optimize.ly/38LJnzN
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In this five-part video series, @HarvardHBS Professor Stefan Thomke serves up fresh inspiration for excelling at #innovation & #experimentation. optimize.ly/2BtbW6i
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👎 Bad news: There are a lot of not-so-great user experiences out there.
👍 Good news: It can be fixed with a focus on human-centered design.
@AyeshaKMaz elaborates in @thenewstack Makers podcast
optimize.ly/39bIDo1
#NodeJSInteractive #ux
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We've raised $50m in Series D funding from @GoldmanSachs and @AccentureACTIVE to help companies create better digital experiences for their customers. Via @nmasc_ @crunchbasenews optimize.ly/2KsDGPg
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Access exclusive content from leading experts in experimentation, product development & progressive delivery from companies like @github, @CNN & @auth0 at #Opticon20. Join us! optimize.ly/31qc6bk
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Get this new report from @ForbesInsights to learn why organizing a center of excellence to share insights across your organization can separate the leaders from the laggards. #CMO #marketinginsights optimize.ly/2FagMZ9
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#Developers: We want your input! Help us build better experiences for the developer community by answering this quick five-question survey. optimize.ly/2EFFTm9 #dev
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HUGE news at #Twitterflight: Developers can now use @Fabric to manage their Optimizely SDK in a single interface: optimize.ly/1M6UY9F
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UX designers already use A/B testing to make graphical changes, but testing platforms have evolved to become more relevant for AD&D teams & software developers. Don't miss these new opportunities. optimize.ly/2MhR3Qo #dev #ux
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Testing is small. Experimentation is big. Introducing #OptimizelyX: optimize.ly/2caPLrN #experimenteverywhere
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Speakers from @bookingcom @WSJ @indeed @Dropbox and more will join us for #TestAndLearn, our virtual event to help product managers, data scientists, designers & engineers build & test products at scale. Check out the agenda now! optimize.ly/2UWwUH3
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The industry's leading experimentation platform will join forces with @episerver, a leader in Gartner Magic Quadrant for #DigitalExperience Platforms, to create a digital business powerhouse. Read the impending acquisition details here: optimize.ly/3bw9U72
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Are you using feature flags to roll out new products and features? Our new Optimizely Agent takes a container microservices approach to help developers implement feature flags to better test and release new capabilities. optimize.ly/3bPy78a
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Here's how our team writes automation tests for feature flags, using @Cypress_io and @SeleniumHQ. #featureflags #cypressIO #selenium #dev optimize.ly/2UTlmBR
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Get your free copy of this @HarvardBiz article to learn how #experimentation can help you better focus on customers, how to prevent the #Agile process from going awry, and much more. optimize.ly/2HaxkDa
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Learn how you can outperform your marketing goals by applying a data mindset through #experimentation on your #marketing list. optimize.ly/2OuY2Zo
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16 growth hacking tools that can give your #startup a boost online: ventureburn.com/2015/03/x-gr… via @ventureburn
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Design thinking is not in contrast to quantitative data, but rather a compliment to it. Balance is key. - Whitney Mortimer, CMO @ideo
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Curious about how our marketing team uses our own products to test and deliver personalized experiences on our website? Here are four of our #personalization use cases. optimize.ly/2GTFTiX
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Product management expert & The Lean Product Playbook author @danolsen shares a methodical approach to using #analytics & #experimentation to improve your product, highlighted by real-world examples and case studies. #leanstartup optimize.ly/2HioYbY
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Challenge guesswork, opinions, and assumptions with data from product experiments with our free Product Experimentation Boot Camp. Sign up to take your experimentation to the next level! optimize.ly/3iX30dq
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We’re excited to be sponsoring #ProductCraftCon! Join us May 9th in San Francisco at Palace of the Fine Arts. Use discount code Optimizely25 to save 25% on registration! optimize.ly/2L1wBq9
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Exclusive early access is available now for #PerformanceEdge. Big thanks to @ritakozlov for our partnership with @Cloudflare. Get in touch or read more if #performance is your jam! clickz.com/Optimizely-perfor…
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Optimizely is the #1 most common enterprise marketing technology according to @VentureBeat @johnkoetsier venturebeat.com/2014/10/01/m…
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Get predictions from digital innovators like @farfetch, @FedEx and @CR_UK in this look at the 8 trends you can expect to see this year. optimize.ly/2U5mdjO
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The new Optimizely Agent allows you to achieve production-scale faster with your feature delivery and experimentation platform. Explore it now: optimize.ly/3873zw3 #fullstack #rollouts #dev
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During Developer Night at #Opticon19, we saw these three big themes from developers looking to increase #experimentation velocity and ultimately drive a culture of experimentation. #dev #developers #proddev optimize.ly/2mZ4ZWT
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How did the product team at @HRBlock cut superfluous releases by 25% and save 40+ hours? Read on. optimize.ly/3i7AsND
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20 years into the internet, we're still facing the issue of "packaged" software. A better solution? The Digital Experience Stack: featuring Optimizely + @fullstory @Amplitude_HQ @contentful @tealium @newrelic @Atlassian & @AWS. #Opticon18
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Become a change agent in your own organization. Get inspired with case studies from world-class experimenters. optimize.ly/2zS8Rf6 #inspiration #experimentation #optimization
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Create a culture of experimentation to increase user engagement and retention optimize.ly/2GPSVgB via @BoundlessAI
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The #FinServ sector is in the midst of a transformation to improve customer experience — is your brand on board or lagging? #cx optimize.ly/35tBsp7
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Accelerate your experimentation program with these 15 templates to get you up to speed quickly. optimize.ly/2vso0ps
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Shout out to our TPM @keithadam for making sure we always "visualize work more broadly / at a higher level than you initially think necessary (left, right, up, down)” via his #engineering wall of work featured in this article by @johncutlefish. optimize.ly/2DDO0PT
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"Experiment, or you're going to get crushed by somebody who does." Our CEO Jay Larson talks about why there's so much excitement around experimentation at #Opticon19 in this @Nasdaq video. optimize.ly/2kz2VUV
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What makes a great mobile app stand out from the crowd? Steal these tips: #mobile #app optimize.ly/1Iz2OXg nitter.app/Optimizely/status/6384…
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90 Fresh Growth Hacking Tools and Tips To Boost Conversions: blog.usabilitytools.com/ulti… via @UsabilityTools #CRO #growthhack
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Attending #AtlassianSummit this week? Swing by booth 513 to get an Optimizely demo and a chance to win a Nintendo Switch. We look forward to seeing you!
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We're partnering with @Contentsquare to help brands achieve a virtuous cycle of experimentation — from figuring out the most impactful testing to optimizing experiences in real-time for continued performance success. optimize.ly/2RLezZN
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New tech is scary until people realizes it helps people, says @pmarca. Such as: vox.com/2014/7/8/5880931/the… #Opticon2015
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#SaaS powerhouses @KISSmetrics and @Marketo to speak about building their growth engines at #Opticon2015: optimize.ly/1EJYqJG
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According to @datanyze, only 21% of @ycombinator companies are A/B testing, but 93% use Optimizely: themacro.com/articles/2016/0…
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In his session at @CloudExpo, @brianglucas will share why experimentation is essential for top dev teams optimize.ly/2kmr5Rn #devops
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Digital experience optimization is more than just a competitive advantage; it’s a mainstream business practice for industry-leading organizations. See how we’re raising the bar with our new round of funding. optimize.ly/2Fh8BKc
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In this new article from @HarvardBiz, you'll discover the one simple and often overlooked way for larger companies to experiment. Get inspired with learnings from @Uber, @Airbnb and more. optimize.ly/2UpNttV
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How are you responding to digital disruption? This annual study from @mitsmr & @Deloitte cites experimentation & iteration as key strategies for staying ahead. optimize.ly/2BrBUrw #MIT #digital #experimentation
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Our #Opticon19 closing keynote speaker @maejemison was the first woman of color in the world to go into space -- exactly 27 years ago today! 🚀Don't doubt, DARE.
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Announcing a partnership with @Amplitude_HQ @Atlassian @AWS @contentful @fullstory @newrelic & @tealium: The Digital Experience Stack, for building world-class marketing, product & engineering stacks. optimize.ly/2CQFI8M
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Have you heard? Ashton Kutcher (@aplusk), co-founder of @sound_ventures_ and @thorn, is joining @CarlTsukahara for a fireside chat at #Opticon19. Don't miss out - get your tickets to #Opticon19 now! optimize.ly/2IOpcXZ
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Big News! We are planning to bring @WelcomeSW into the Optimizely family! More details about the acquisition are in the press release. Watch our page for more insights and information about what this means for customers, partners & more throughout the day. optimize.ly/3d2cxPw
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Happy to work with customers like @Microsoft @AlaskaAir @IBM @FOXTV @eBay @LendingClub @Gap and many more! ❤️ Check out our case studies for a dose of inspiration. #CustomerLove optimize.ly/38tsD0E
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Are you ready to dive into experimentation? Start with this checklist from @HarvardBiz. optimize.ly/2W1Rzt8
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Our new ROI Model empowers experimenters to better understand and demonstrate the value experimentation is driving within your business. #Opticon19 optimize.ly/2lKARy3
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Feature flagging enables you to test small changes and detect if they’re impacting the metrics that the organization cares most about. @sdtimes and @thatsjonsense have more reasons why you should be using feature flags. optimize.ly/33Ksy5q
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At #Opticon19, attendees saw firsthand how organizations are changing the world one experiment at a time. Here, our top takeaways from our most well-attended and comprehensive customer conference to date. optimize.ly/2kvcfsQ
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How A/B testing at @LinkedIn @Wealthfront and @eBay made @Instacart's @eshmu a better manager: firstround.com/review/how-a-…
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70 Awesome Tools for Growth Hacking and Bootstrapping your #Startup: blog.up.co/2015/04/08/tools-… via @UPGlobalHQ
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We help #product teams experiment and roll out features at every step of the #development process. Build better products and launch products safely every time with resources from @HarvardBiz, @forrester and more. #Agile optimize.ly/2G0OCiA
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Over half of the companies we surveyed see 10%+ revenue lift from experimentation. What would 10% growth do for your organization? Learn more in our inaugural Digital Experience Economy Report. optimize.ly/2DFCZgi
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31 People/Places Everyone in Conversion Rate Optimization Should Follow: optimize.ly/31toknow #CRO #optimization
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Looking for an operating system that allows you to achieve your content, experimentation, and commerce goals in one place? That's Optimizely One, a holistic operating system for marketers.
Learn more about the all-in-one operating system for marketers: optimize.ly/47Djj7W
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Tickets are selling fast! Secure your pass for #Opticon19 and hear from keynote speakers @aplusk and @maejemison. optimize.ly/2YdA9qr
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Attending @tealium #DVSD? Join our roundtable discussion to learn how you can use experimentation and personalization to deliver relevant digital experiences to every single one of your customers. optimize.ly/2J5icX9
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Our customer session is happening TODAY at #eTailWest! Join us and Jerryking Ajih of @ring at 2:40p during Track E in Springs G.
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Whether you're defining your north star metric, designing a feature, building backend logic, or optimizing your UX, our guide for #proddev teams gives you the tools to drive your product goals with a Test and Learn approach. optimize.ly/2pTZ4UB
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Thank you for making us the most adopted optimization platform in the world. Announcing our latest milestone: optimize.ly/1G2MKTP
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Successful experimentation starts with your culture. Join @episerver + Optimizely on Nov. 12 for “Dare to Experiment,” an intro to the power of experimentation and building a true culture of experimentation. optimize.ly/31NR4ER
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