Today marks the most surreal milestone of my life: @socialsnowball has officially been acquired by @dotdigital (LON: DOTD), and I’m overwhelmed with gratitude and excitement. I originally started this business out of my own frustration: As an ecommerce brand, there weren’t any good platforms for partnering with creators and customers as affiliates. I decided I was going to change that. Over the past 5 years, what started as a simple post-purchase referral widget has turned into the leading creator and affiliate management platform for Shopify brands. What started as a sketch on a piece of notebook paper is now trusted by over 2,500 leading brands like True Classic and G FUEL. What started as a 20 year old kid's idea has forever changed the way ecommerce brands approach influencer marketing. Over the years we have accomplished so many incredible things that I am deeply proud of: - Created the first influencer-affiliate platform for Shopify brands - Invented the concept of Safelinks, which is now a standard feature in every major influencer platform - Built a full time team of 25 incredible people - Were the first influencer platform ever to integrate with TikTok Shop - Built an amazing IRL community of influencer marketers - Created a high production video course academy to teach influencer marketing strategy to the world - Partnered with hundreds of amazing agencies - Spoke on stage at countless events all over the world But what I am the most proud of, is the fact that we did all of this while bootstrapping and remaining profitable. In the early days, we were rejected by every VC we spoke to. Instead of giving up, we powered through and figured out how to make it work without taking on funding. In hindsight, this was the best thing that could have ever happened to the business. Now, we are partnering with DotDigital to take things to the next level. To our customers, partners, affiliates, and the entire DTC community: expect to see a lot more of Social Snowball. This acquisition is enabling us to move at a significantly faster speed than was ever possible, and we have an insane roadmap that I can't want to share more on soon. I will still be leading the ship, but now I have more firepower to work with than ever before. To the Social Snowball team, I have so much gratitude for all of you. Thank you for believing in me, and thank you for taking a bet on Social Snowball. What we have accomplished is genuinely insane, borderline impossible, and you all should be truly proud of yourselves. And of course, thank you to Milan and the entire DotDigital team for believing in what we have built. It has been such a pleasure to work with you guys over the past few months. Here's to the next chapter. Full press release linked in the replies. 👇

Have you tested this strategy yet? 🔥 Brands like Tabs Chocolate and Sweet Dreams are leveraging TikTok creators as affiliates to generate unfathomable numbers. We broke down the full strategy so any DTC brand can replicate it. Reply '👋' and I'll DM you the playbook.

My Shopify app reached $10,000 MRR within 3 months of launching. Today, we’ve more than doubled that. With so many different marketing channels out there, it can be overwhelming to know where to start. Today I’m showing you how we scaled fast so you can do the same. Thread

The good news: I proposed to @piamikhael yesterday 🥰 The bad news: it didn’t teach me anything about b2b sales 😐

Sweet Dreams uses creators on TikTok to generate 25% of their total revenue, at a 40% lower CAC than paid ads. Their numbers are insane, so I sat down with the founder @faizwarsani to dive into the strategy they're using. Here's what he told me 👇

Well, here goes. Our biggest announcement ever: @socialsnowball now integrates with TikTok Shop! 🎉 The future of affiliate marketing is creators, but nothing is worse than trying to manage thousands of creator partnerships distributed between multiple platforms and social channels. This native integration will change the way you manage your creator partnerships, forever: ⏰ Save time with unified affiliate management: View an affiliate's TikTok Shop and DTC affiliate data from one unified profile. 📣 Recruit more TikTok Shop affiliates on autopilot: Enroll your DTC affiliates into a collaboration on TikTok Shop right from their affiliate dashboard. 📲 Reduce friction with unified enrollment: Create one sign up flow to enroll affiliates in both your DTC and TikTok Shop affiliate programs. 🚀 Boost GMV with gamification & tiers: Let affiliates unlock gifts and higher commissions for achieving milestones and hitting GMV targets. Some of the top TikTok Shop brands like Javy Coffee and Smackin Snacks are already using this, and now you can too! This is live now for all existing and new brands on Social Snowball (Blizzard and Enterprise plans only). This integration has been a long time coming, and it has been an absolute pleasure collaborating with the TikTok Shop team on this. Also need to give a massive shoutout to the entire Social Snowball team for bringing this to life on a tight deadline. This is just the beginning, and we will be rolling out even more functionality for TikTok Shop over the next few months so stay tuned! Learn more here: socialsnowball.io/tiktok-sho…

Word of mouth should be one of the largest sales channels for any online brand. With the right tech, you can track and automate this in ways never before possible. Here’s how we’ve been able to boost ecom sales (up to 30%) with modern affiliate marketing techniques 🧵👇

Tell me you used to be a media buyer without telling me you used to be a media buyer

My @Shopify app grew to over 1200 merchants within one year. One of the ways we've been able to acquire users is 100% free, and every Shopify app should be doing it: Agency partnerships Today I'm revealing @_socialsnowball's agency strategy so you can replicate it Thread

Today, we release one of our biggest product updates to date. 🔒 Introducing Safelinks: The end of coupon code leaks. Here's how it works and how brands like @trueclassictees have already been using this exciting new feature to eliminate coupon abuse:

25 years old today. Feeling extra grateful for the opportunity to build something incredible and work with such an amazing team. The growth @socialsnowball has had over the past year is humbling. We are miles ahead of competition and doing it bootstrapped. What a blessing!🥹

Something big is coming

THIS IS NOT REAL 🚨 One of our competitors is impersonating @katiekrische, and blasting this email to all of our customers. Whoever is doing this really needs to look themselves in the mirror. This is not how you win against a competitor, this is how you make a fool of yourself. Luckily, most of our customers realized this was fake. Truly pathetic how low people will go to hurt our reputation, rather than trying to build a legitimate business themselves. Please do better

Welp, here it is: My exact A-Z influencer marketing strategy for Shopify apps. What I did to grow Social Snowball to $10,000 MRR in 3 months This is by far the most detailed and actionable thread I've ever written. Let's dive in👇

Ayooooo @ShopifyPartners can I get a sticker or something

Mentors are cool, but how about a peer who is at your level and facing the same challenges as you? Three years ago I met @foreplayzach , and we immediately hit it off. We were both bootstrapping B2B SaaS businesses, with a similar ICP, and we were just about the same MRR at the time. What's really crazy is that, over the course of the next 3 years, the MRR of Social Snowball and Foreplay have grown at a nearly identical pace. To this day, we are within 10k MRR of eachother (which is genuinely insane). Having a friend who is living the same challenges and wins as me has been one of the greatest blessings I could have dreamed of as an entrepreneur. Whether I need to rant about something going wrong or brag about a win, Zach is always there and can always relate to everything I'm experiencing. He too is experiencing similar wins and losses, and the advice we provide each other is always priceless. We are pushing each other to grow, and also have a little friendly competition going with who can grow faster. If you are a founder, I highly recommend that you find your Zach!

I grew my Shopify app to over 1,200 stores in less than a year. One of our biggest growth tricks is 100% free, yet I see so few Shopify apps doing this. You guessed it: Co-marketing Today I'm showing you @_socialsnowball 's co-marketing strategy so you can do the same. Thread

2 years ago, I launched @_socialsnowball and begun my journey as a non-technical bootstrapped SaaS founder. We have since achieved pretty solid growth (not sharing exact but between 500k-1m ARR) Here are 3 tactical bits of advice I would have killed to know when starting out 👇

Sooooo many Shopify apps sleep on influencer partnerships. Thinking of making a thread on influencer partnership strategy specifically for ecom saas. Like this if you'd want to see that

We've been so busy shipping features that we haven't been able to update our website to match the new functionality. Today, we finally dropped the new site for @socialsnowball 🔥 Let me know what you think! socialsnowball.io

2.0 of the Social Snowball dashboard is live and it is CLEAN. And thats not all we have to announce with Social Snowball 2.0. We are releasing our second ever product, and it genuinely will change the way brands partner with influencers. Announcing that soon. Any guesses?

⚠️ There is a massive shift happening in the DTC affiliate space that you need to be aware of to win in 2024 ⚠️ Simply put, the type of affiliate brands are partnering with is changing, and fast. 10 years ago, the word "affiliate" in the ecom world meant something very different than it does today. Back then, the only affiliates brands were partnering with is now what I refer to as the "legacy affiliate". Under this umbrella are publishers, bloggers, listicles, review sites, media buyers, etc. Today, those types of affiliate partnerships are still important but its undeniable that there is a new type of affiliate that is becoming more and more important for DTC brands, and I like to refer to these as "modern affiliates". Under this umbrella are creators, social media influencers, ambassadors, and even a brand's own customers can be powerful affiliates. But here's the problem - From a technology standpoint, the user experience and functionality that you need to facilitate a successful partnership with a "legacy" affiliate is extremely different than what you need to facilitate a successful partnership with a "modern" affiliate. To put it simply: If you try to onboard a TikTok creator or ambassador into an affiliate platform that was built for publishers, it will be the worst nightmare of a user experience you could possibly imagine. Everything from onboarding, generating codes/links, attribution, payments, gifting, etc. will be a disaster. Many ecom brands have given up on modern affiliates altogether because of this reason alone. And this is the exact reason why we built Social Snowball. Before Social Snowball, there was no affiliate platform focused on enabling partnerships with modern affiliates, and making the UX on both the brands and affiliates side as smooth, frictionless, and intuitive as possible. Sure, there are influencer CRM tools focused on engagement rates and other vanity metrics. And sure, there are refer-a-friend programs focused on loyalty, not customer acquisition. But before Social Snowball, if you wanted to onboard a customer or creator into an actual affiliate program, you'd be forced to use one of these outdated platform and be in for many nasty surprises. So, this is why Social Snowball exists. We are the first affiliate platform for DTC that is laser focused on modern affiliates. To make this a reality, we had to rebuild every fundamental component of the traditional affiliate model from the ground up so that it works seamlessly for modern affiliates. But now, we power over 1,700 brands who are prioritizing the diversification of their customer acquisition away from unpredictable paid ads channels. And, we are just getting started. If you think the platform we built today is cool, just wait to see what we are releasing over the next few months. We have barely even scraped the surface, and I can't wait to show you what we have in store for you. 💪

Three years ago, I tried to raise a venture round for Social Snowball. Our MRR had plateaued, and I felt confident that raising money would solve all of our problems. I spent the next months pitching just about every VC in the space, just to be rejected by every single one I spoke to. After 6 painful months, I decided to give up on fundraising and shift my focus back to the business. A couple months later, we broke out of the plateau and started growing fast. Fast forward a few years, and we are still growing faster than ever, and never took any VC money. In hindsight, I am so incredibly grateful that every VC rejected us back then. We were able to break through the plateau by focusing on the business, and I didn't have to dilute any equity. Truly a blessing in disguise!

Your Shopify app should be partnering with influencers on TikTok + YouTube Ecom TikTok is bigger than you’d think and very untapped!!

Unreal vibes today at the Whalies. Thanks @aryehMaxx @AY_Orbach for the opportunity 🫡

At the hq 🫡 @obviceo @ashvinmelwani

Influencer partnerships can be overwhelming without a solid strategy in place. I asked 18 DTC pros like @woeismeade @mrsharma @Cody_Wittick how they partner with influencers and gathered all of their insights into a PDF guide. RT & reply "👋" to this and I'll DM it to you

Finally met up with our CTO Brent in person and I gotta give this guy a well deserved shoutout. As a non-technical founder, the amount of blindspots I had while starting Social Snowball is insane. And those blind spots came with a price. I was taken advantage of by dev agencies, scammed by Upwork developers, and ultimately had no way of truly vetting the in house engineering talent we ended up hiring. Fast forward to now, our engineering team went from an anchor dragging behind us to a rocket propelling us forward. Having Brent on board has taken our engineering team to a level I never even dreamed of. He was formerly the VP of Engineering at Grin, one of the biggest legacy incumbents in our space, and brings a wealth of knowledge to the Social Snowball team. For the first time, we have a CTO that I truly, deeply trust. So, my message to fellow non-technical founders: Either find a technical founder, or hire a great CTO as soon as you possibly can. This will change everything for you!

For my ecom boys: you realize we’re bouta start the most badass era of stay at home dads to ever live right ??

Safest way to do a TikTok influencer deal is to pay incrementally based on performance. Ex: You pay $200 to post, then another $500 if it hits 50k views, another $500 if it hits 100k view, etc. This both protects you and incentivizes the creator to make better content

Cool update @socialsnowball : You can now format affiliate links as brand.com/code Keep affiliates happy by providing clean and simple links. Like our other link formats, this will redirect to the full affiliate link with all UTMs etc. Now live for all accounts !🫡

Very excited to announce that I will be speaking at main stage for the @triplewhale Whalies! I’ll be revealing how brands are leveraging influencers and customers as affiliates for explosive DTC growth. See you in NYC! 🏙️

Anyone interested in beta testing our new influencer discovery tool? (for free 👀)

If Bali was in EST it would be game over

Demand has been insane recently . . . Nothing in the world motivates me more than this. Foot is staying on the gas. So much exciting stuff coming 🚢 🚢

Social Snowball is about to drop a massive UI/UX update. Full platform rebrand and redesign for both merchant and affiliate users. Over a year's worth of research and planning has gone into perfecting this.

We're half way through 2024 so wanted to share a little update on the progress Social Snowball ☃️ has made this year: - We've successfully onboarded about 350 new brands, bringing our total customer count to a bit over 2,200 - The team has grown to 16 full time team members, all of which are absolute killers and incredible people - Finally hired an incredible CTO, the former VP of engineering at Grin - We've shipped a ton of new product capabilities like discount code commissions, manual approval workflow, terms and conditions, a new analytics tab, referral URL data reports, custom landing pages for affiliate links, Safelinks widget, and lots lots more. - Launched 4 new courses for Social Snowball academy (academy.socialsnowball.io) - Onboarded some really incredible brands like Solawave, Divi, Magic Mind, The Oodie. - Sponsored over 10 events And the best part of it all . . we are doing it bootstrapped. Cheers to a great rest of the year 🥂

Sat down w the legends @cbassg16 + @scott_hilse to talk NFTs, $0 marketing strategies, the Metaverse, & more: piped.video/17iniI6Bq0c

There are seemingly thousands of TikTok, Youtube, and Instagram pages owned by Tabs Chocolate . . . In my presentation at the Whalies, I pulled back the curtain on this strategy brands are using to manufacture virality with creator affiliates.

The Pod Company generates over $2m per year from their ambassador program. The best part? They only pay ambassadors on a commission basis. No retainers, no hybrid model, no flat fees. Jut commission. This program breakdown covers their: 👉 Incentive structure 👉 Landing page 👉 Post purchase flow 👉 Email flows 👉 Creator retention strategy 👉 UGC collection 👉 CS team involvement in the program 👉 Gamification If you want access: 1. Like this post 2. reply: “Ice Pod” And I'll DM you the link!

The amount of brands that launch with us and do 6 figures of affiliate sales in the first month is insane. Today we had one that did 6 figures in their first day 🤯

We’re tech partners . . . And proud to announce you can now integrate Sendlane and Social Snowball! Use this integration to: - enroll new influencers in an engagement flow to increase activation - send customers their referral code post-purchase - notify affiliates with important updates like when they are sent a payout And so much more! Prebuilt affiliate email & sms templates are coming soon so you can launch these flows and campaigns fast. LFG

If you’re at Commerce Roundtable, come say hi! 👋

Finally got to meet up with our team members from Brazil 🇧🇷🇧🇷

Million dollar idea: Bali but put it in EST

Okay. Social Snowball is (finally?) releasing an AI product. And I can say, with absolute certainty, using this feels like magic. I cant stop playing around with it. More details coming soon

1000s of DTC brands are going viral using creators. In the last 5 yrs, I've helped 2000+ brands scale past 8-9 Figures. Virality is not luck— it's a legit strategy. A FREE 6-Step Blueprint to get your brand viral (🧵)

If you believe in what you're building, roadblocks become speed bumps. The amount of mistakes I made in the early days of building Social Snowball is almost laughable: 📉 Hired over 20 engineers on Upwork that all ended up being a disaster and ruining our codebase 📉 Wasted a year and a half and a ton of personal money for an agency to build our MVP, and they never were able to create a working product 📉 Had a full two month period where we had 0 engineers working for us (and no technical founder), I couldn't find a good engineer to hire and was traumatized by all of the Upwork hires from the past 📉 Hired a CTO (not our current CTO) that ended up becoming a priest and moving to a monastery 2 weeks after I flew to Romania to sign papers in person 📉 Spent tens of thousands on paid ads, just to realize the merchants we were acquiring were mostly fake businesses 📉 Paid TikTokers to post about Social Snowball, just to learn that the only customers we were acquiring from TikTok were dropshipping stores Although every single one of these mistakes felt like the end of the road, we always managed to power through.

Finally secured the handle @socialsnowball 😍😍 Shoutout @Francis_nv for being such an absolute living breathing legend🐐

Okay, WOW 🤩 Seeing @socialsnowball receive this shoutout from @mrsharma on the Limited Supply show is an honor. If influencer and referral isn't a strong acquisition channel for you in 2024, you're behind! To all the brands still using legacy affiliate platforms, HMU 🚀

The Shopify app space is notorious for high churn rates. Every merchant can uninstall any app in 2 clicks. At @_socialsnowball, we’ve been able to 1/2 our churn rate in the past year. Today I’m sharing with you how we continuously reduce churn so you can do the same. Thread

London -> Austin 🤝

Incredible vibes in San Diego. Met so many legends in person. Huge congrats to @yojimmykim for throwing such an epic event ✌️

Attribution for b2b SaaS might be more confusing than for DTC

Every. single. time.

If you're a Shopify app and want help partnering with influencers, shoot me a DM

Looking for a graphic designer who specializes in SaaS and does freelance work Anyone legends out there?

Hiring has been, without a doubt, the biggest learning curve for me while bootstrapping @socialsnowball I can now proudly say with confidence: having a team of people who are genuinely in love with your product and mission is a remarkable unfair advantage. LFG

Who wants to build into @socialsnowball ? We are releasing our new API docs to a few partners now. Hit me up if you’re interested. The potential of what can be built with this is insane! 🚀

😳

December has been the busiest month of all time since starting Social Snowball. Was not expecting that!

Just got off stage with the legend @mrsharma talking all things creator-affiliate!

Back in NYC 👀

Never taking an Uber from JFK again

Digging through old photos and found this. First ever mock-up of Social Snowball interface I drew on a piece of notebook paper in December of 2019. Holy f have we come a long way 🙏

Modern day coworking @foreplayzach

A few months ago, the team at @klaviyo invited us to be in the beta program of their new app store, since we are one of their most popular integration partners. Being in the Klaviyo app store is more than just a cool flex, it also allows for new functionality that was never before possible, such as: - Connecting our integration without copy and pasting API keys - Creating flow templates that automatically clone into your account when you authorize the integration. Today, I'm happy to share that our new Klaviyo app is now live! New affiliate flow templates are coming soon, and they are absolutely FIRE.

This is something I'm really excited to bring to our community... 🥁🥁 🎓 Introducing Social Snowball Academy! Master the art of Word-of-Mouth marketing with video courses from top industry experts, 100% for free. Our first batch of courses is out now: The Ultimate Customer Affiliate Program With @robbfraser, Founder and CEO of Outway Socks Influencer-Affiliate Marketing 101 With @ashvinmelwani, Founder & CMO of Obvi We have three more courses coming out in the next month, with more experts like @Cody_Wittick Affiliate & influencer marketing doesn't have to be a black box. We are creating a free forever education platform to bring the newest and hottest strategies to your fingertips. Start learning today: academy.socialsnowball.io

Something I've noticed: There is a massive lack of educational resources on influencer marketing for ecommerce. Want to learn paid ads? Email marketing? CRO? Theres thousands of of courses, agencies, youtube videos, and more that will teach you everything you need to know. But what about influencer and affiliate marketing strategy? For many of us, this is a black box. That's why at the @triplewhale Whalies event, I decided to share two of my favorite strategies from the 2,000 + brands using Social Snowball. I shared these strategies because they are both incredibly impactful, and easy to implement. If you want to learn these strategies I covered in this presentation, comment "👋" and someone from my team will reach out to you!

Honestly just speechless at this shoutout from @oliverbrocato To hear that @socialsnowball has become such a crucial piece of your influencer marketing empire is an honor Keep being legendary dude, I'm rooting for you and will work hard to keep creating product to help you win

We do things different at @socialsnowball

Shopify app aggregators starting to pop up left and right

Wholesome family dinner with the @Sendlane team

Seeding your products to creators? 🎁 This new feature is for you! Introducing gifts. 🔍 Choose which products you want to gift 🎁 New affiliates who join a specific program can be sent a gift automatically 🏡 Affiliates input their address 🛒 An order is created in Shopify

Big vibes in Chicago.

Paying invoices as fast as possible is a life hack

Are you incorporating affiliate & referral marketing into your BFCM strategy this year? If not, you'll be missing out on a massive customer acquisition opportunity. We broke down the top strategies for this in a playbook. Reply 👋 and I'll DM it to you.

The Pod Company makes $150k per month from referrals. All of this with an insane 12X ROI. Here's how their customers became their best marketers 👇 1./ Identified the untapped potential From their attribution survey, they discovered that a lot of new customers were already coming from referrals – ALL ORGANICALLY 🤯 However, there were no formal incentives or attribution systems in place. So.....they got to work. 👉 So, they onboarded to @socialsnowball for referral management 2./ Compelling incentive structure The Pod Company didn't go for discounts or points. They went big. $20 per referral + $1,000 product giveaway every month for everyone who makes at least one referral per month. And it clicked. Their customers went bonkers. 3./ Simplifying the onboarding The Pod Company made it ridiculously easy for customers to join. Every purchase AUTOMATICALLY enrolled customers as potential affiliates ❌ No complicated forms. They offered an intuitive payout redemption via: ✔️PayPal ✔️Gift cards ✔️Bank transfer 4./ Trained CS team They prepped their Customer Service team to promote the referral program. Support staff mentioned the referral program during ALL customer interactions. 5./ Implemented fraud prevention The Pod Company implemented Social Snowball's Safelinks to prevent affiliate codes from leaking to coupon sites. Each referral code became unique and single-use. This left no room for the codes to end up on coupon sites, diluting affiliates' profits. Results? ✅ First 4 months: $320k in affiliate revenue ✅ Paid out only $27k in commissions This shows that referral marketing is no longer a nice-to-have but a CRUCIAL customer acquisition channel. Btw, thousands of DTC brands like The Pod Company are automating their word-of-mouth marketing with Social Snowball. Check it out → socialsnowball.io/

Last week, we were invited to the TikTok office in LA to review their roadmap for TikTok Shop and it was just 🤯. We discussed how Social Snowball can help brands unify their creator-affiliate partnerships across DTC and TikTok Shop into an even more powerful customer acquisition engine. All I can say for now is: HUGE announcement coming soon 👀

Today is one of those days when I look back on our past 30 days numbers and I'm just like damn. We are PRINTING new MRR. Sometimes I forget how awesome this is.

Two days ago, we dealt with a situation I never imagined would happen in a million years. Someone created fake email addresses impersonating former employees, and sent emails to our customers with misinformation and false claims. Thankfully, most of our customers new the emails were fake and we addressed the situation quickly. I'd like to say thank you to all of our customers, partners, and even competitors who have shown love and support over the past couple days. It really meant a lot and showed us just how awesome this community is. 🫶

Aaaaaaaaaand Refersion released a Safelinks copycat. 😂 I must be doing something right.

I was looking through some reports over the weekend and realized our ARR growth is really starting to look like a 🏒. So proud of the team and how far we've come!

If you’re at the Q4 summit, come grab some ice cream and meet the team! ☃️

Update: they are impersonating more former employees. This is madness

I keep hiring more killers as our MRR grows each month. I’m finally becoming less controlled by my calendar. What a liberating feeling.

Earlier this week, we announced our new TikTok Shop app. Since then, we've onboarded almost 100 (!!) TikTok Shop sellers to this new integration! These ~ 100 brands have a clear unfair advantage over other TTS brands, because with this integration, they're now able to: 🔵 Create a multi-channel affiliate program: Easily expand their affiliate program on Instagram and Youtube to TikTok Shop, or vice versa. 🔵 Unify their affiliate management: Just one dashboard to manage both their TTS and DTC affiliate programs. 🔵 Reduce friction for affiliates: Create one sign up flow to enroll new affiliates into both a TTS collaboration and your DTC affiliate program. These workflows have never been possible before, and now they are available to all TikTok Shop sellers who integrate with Social Snowball! This is just the tip of the iceberg for us. We have tons of new features we're bringing to TTS sellers and creators, so stay tuned for more announcements. Learn more about our TTS app here: socialsnowball.io/tiktok-sho…

Flying back to the US soon.🇺🇸 First things I do when I arrive: - Pet my dog - shotgun a @drinkbrez - Face a pubsub - Throw @socialsnowball first of many in-person mini events - Eat toro handrolls from Kazu Nori until I'm hospitalized from mercury poisoning

Cool update: You can now let affiliates choose their own discount codes. This saves your CS a ton of time if affiliates constantly want their codes changed. This exists on the program level, so you can allow this for certain affiliates and not others. Lots more coming soon! 🚢

Unreal vibes throwing axes with some legends in NYC!! 🪓 Huge thanks to everyone who came out, hope you had fun and looking forward to seeing some of you again in San Diego next week!☀️

Topicals went viral with 5M+ TikTok views and became Sephora's fastest-selling brand. ​ Here's a complete breakdown of their influencer strategy 👇 ​ 1./ Creating an Ambassador-Tier program ​ Topicals has a landing page dedicated to its influencer program, emphasizing the community aspect with the tagline "Connect. Build. Earn." ​ They use CTAs ALL across socials like “Join Today” or “Click Here" to be 100% vocal about this program. ​ The program has 3 different tiers: ​ i) Spottie Hottie: for tropical enthusiasts ii) Insider: for content creators iii) Expert: for licensed skincare professionals ​ Higher tiers offer exclusive benefits, incentivizing influencers to increase their involvement. ​ With a better tier, exclusive benefits such as "Access to product giveaways," "Product discounts for completing challenges," and "Paid content creation opportunities" become available. ​ 2./ Banger Influencer Selection ​ They were clear about their positioning. They wanted to target BIPOC = Black, Indigenous, and People of Color. ​ They want these micro/nano-influencers with their multiple-tier programs instead of mega-influencers. ​ Result → Gaining Trust + Relatability + Less Cost ​ 3./ Using Innovative Influencer Activations ​ Topicals hosted influencer trips to Bermuda and Ghana, aligning with their brand values of ​ ✔️ diversity ✔️ inclusivity ✔️ community-building ​ They went beyond just product promotions. In the Ghana trip, they collaborated with the AfroFuture music festival and donated to a local orphanage. ​ Both these trips saw massive engagements with the hashtags #topicalsgonetoghana and #dettydecember. ​ #DettyDecember was a supersmart move. Topicals' trip coincided with the popular "Detty December" - a festive period in West Africa. ​ This alignment created FOMO among their target audience. Result? ​ ✅ 5.6M TikTok views from a single influencer trip ✅ 3 million impressions ✅ 5,000+ followers ​ 4./ Leveraging emerging tech ​ Topicals partnered with the Web3 community-building platform "Try Your Best" (TYB) to ​ ✔️make it more & engaging ✔️ track ambassador engagement ✔️ provide rewards for completing tasks ​ Through the TYB platform, ambassadors receive challenges that they complete to earn blockchain-based tokens (referred to as "coins"). ​ These coins can be redeemed on the Topicals website. Challenges included ​ - writing reviews - attending events - social media posting ​ Btw, Topical is one of the 2000+ brands who use @socialsnowball to streamline their influence campaigns. ​​ That's a wrap! ​ Follow me @noatuck for more breakdowns on affiliate marketing, ecom, and how DTC brands are scaling with @socialsnowball.

I think I’ve officially reached the point where my AEs do a better job selling Social Snowball than I do. Not sure how to feel about it 😂

🔥 GROW NY - make sure to pull up to booth 17 to chat with your favorite affiliate nerds @ZohaibRattu @DTC_Jared

I am giving away a list of the Top 200 fashion micro-influencers. These affiliates have generated $millions in sales for top DTC brands. Curated over 5 years after working with 2000+ DTC brands. GET IT FOR FREE 🎁 - Comment "SEND" - Like this (Must be following)

Stop relying on the Shopify app store for installs. If you're balling on a budget, focus on: - Influencer partnerships - Content marketing - Comarketing partnerships - Agency partnerships - Social Media If you have $ to spend: - Sponsorships - Paid ads

Update from @ShopifyPartners : Apps can now extend trials and offer discounted subscriptions natively through the billing API. Who's hyped?

Finally met the legendary @graceclarke IRL

Nothing fires me up more than seeing brands that use @socialsnowball in the wild. Shoutout to two of our incredible customers, SEEQ and Divi for crushing the retail game 🤩

4 years back, I started Social Snowball for one simple reason👇 As an ecom marketer, I had a tough time running affiliate programs with influencers. Managing relationships with micro-influencers & creators was hot. But, the execution was a nightmare. Whether is was: - onboarding affiliates - sending payouts - coupon code safety - tracking commissions - making tier-based programs Everything was clunky. There was no single tool that solved this. Here’s what I realized↓ All the tools available back then didn’t suck—they just weren’t built for creators or influencers. They were tailored to legacy affiliates: - media buyers - publishers - bloggers. A different type of affiliate with a different set of needs. That's when the idea started brewing. I was sure we'd see more online-first consumer brands that would need modern affiliates as a channel over old-school affiliate channels. But no one was bullish enough to solve this. So I thought, "Why don’t I just do it myself?" And....Social Snowball was born 👼🏻 So in the last 4 years, we've been obsessed with solving one single problem→ Making creator affiliate partnerships simple & powerful. We are turning what was once a cumbersome chaotic process into an efficient and seamless experience for *both* brands and creators. Today, 2,300+ brands trust us with their affiliate programs. And we’re only getting started.