I'm seeing more founders put together "investment memos" as fundraising material. It's a good idea.
But too many of them read like book report summaries.
Founders if you are going to write a memo, make sure it reads like a thesis:
1) How you developed your thesis: the way you uniquely connected datapoints to construct the argument for why your startup should exist.
2) Your unique vision of the future, what you see when you "live in the future", what the world will look like
3) Assumptions you're making that could be tested, how you disproved and gained conviction
4) Risks to your thesis and where you could be wrong. The questions you asked yourself late at night. Strategic analysis based on market knowledge.
5) The massive upside potential if you are right, and what sequence of products/strategies unfolding in future years that would create that future vision.
As an investor when I'm doing due diligence and reading a memo, my goal is to understand the nuance of your thesis and strategy, something I can't get from a pitch deck.
Investment memos provide the opportunity for rich, nuanced inferences and cause-and-effect relationships to shine.
Please don't send me a book report!!
Thesis > Report