GM GM! Exciting update: @pareen opened the doors of Founder House for us to host Layerhack Genesis. 📅Date: 4th December 🕓Time: 4PM onwards 👩‍💻 Register: lu.ma/layerhack 👫 Pax: 25 🤝Agenda: Every attendee has to get involved in a brainstorming session focusing on a specific non-tech topic. Whom should we personally invite? Tag or DM us with your suggestions. See you at Founder House! ✨

Layerhack idea is shaping up to become a reality🤝 layerhack.com is now live! Here's how Layerhack will unfold in the coming days →

GM y'all! ✨ Here's a little update about the upcoming Non-tech Hackathon - LayerHack. 👩‍💻

📢 It's official! We're heading to @ETHIndiaco this year! 🫡 Stay tuned for more details! 🙌

1/ India Blockchain Week was a blast for Web3 people, and @layerhack's journey was a dream come true. From hackathons to meet-ups, the week was packed with knowledge-building, networking, and fun.

Onboarding calls with our early supporters revealed a surprising truth. Non-tech contributors in Web3 often feel isolated and ignored despite their contribution. They're not just participants but potential pioneers eager to redefine the Web3 story. At LayerHack, we're not just acknowledging this but acting on it. Our goal? To construct a platform where non-tech folks unite to push the Web3 ecosystem forward. Here's to empowering the overlooked and changing the narrative.

It's a hard truth that most marketers don't understand how their products work. There's a knowledge gap. Then, how can a marketer effectively strategize their approach when they don't understand the basic tech of their own product?

Tagging some of the attendees here: @mrig__ @teneighteth @sharvilmalik @adi_tak_ @theceosahab @ThomasRishi @inkparadox @Amarnathjv @0xhipster @theborklar @pawas @0xAishwary @tusharlog @join2ashish @iamvrushal @mxxnwolf @Shilika_jain ... and more

Innovation needs nurturing. While many good projects/tech come out of Hackathons, few cease to thrive. This highlights the importance of post-development support. And, this is where LayerHack comes into picture. A non-tech hackathon focused on scaling projects by providing tracks on GTM, marketing and content strategy, brand positioning, etc. Our goal is clear: to turn more promising ideas into successful realities!

Ever wondered how @brian_armstrong nailed @coinbase's Product-Market Fit? The first version was just a hosted Bitcoin wallet. They attracted a couple of hundred people from a Reddit post, but users came and left without engaging – a common challenge for any product launch. Brian took action. He reached out to these users, sent emails seeking feedback, and even called 3-4 who didn't return to understand why. One user liked the app but didn't have Bitcoin; he was just exploring. That's when the light bulb lit up for Brian – the missing link was a simple buy and sell option. That's the turning point when Coinbase took off. Lesson learned: Talk to your customers, iterate, and discover what truly works!

3/ In the coming days, we will reach out to everyone individually to understand how they would like to contribute. If you are among those who filled out the form- thank you! We are excited about your journey with Layerhack as a trooper 👏🏻

gm!👋

1/ There should be strong collaboration between marketing and technical teams. Projects should arrange cross-functional training sessions where technical teams explain product features, functionality, and updates to marketers.

The response to the Genesis meetup has been phenomenal. It not only warms our hearts but strengthens our belief in the idea. And ideas are contagious ✨ We are happy to announce that we are co-hosting another non-tech meetup with our good friends at @onprofiler and @FetcchX 🤝 Staying true to the ethos we want to move forward with, this will be another intimate, conversational, and value-driven event. Register here: lu.ma/word6djb

2/ We had floated an initial interest form in our private TG group. People who applied will become our “Troopers.” And by default, genesis participants. Troopers will be an integral part of Layerhack. They will be invited to take up key volunteer roles.

5/ Accepted participants will become Layerhack “Explorers”. Explorers will be eligible to take part in the hackathon and bounties. We are thrilled with the possibility of uniting all non-tech Web3 contributors!

What if? Taking inspiration from the achievements of tech communities, non-tech contributors joined forces to help Web3 move forward? Yes, possibilities are endless. Let's manifest them together ✨ Join LayerHack TG: t.me/+UHkJ8DK_rEc2MDZl

7/ To summarise: - Troopers are integral part of LayerHack. - Explorers are the selected participants. - Community is open for anyone to join. Important links: - Website: layerhack.com/ - Participation form: app.deform.cc/form/799663be-… - Discord: discord.com/invite/wQTSxTRbf…

5/ We went the extra mile, expressing gratitude with special handwritten notes for every attendee. Post-meetup, the initiative gained traction, with attendees commending the efforts.

6/ Layerhack is a community-first platform. We reckon that possibilities and opportunities can be manifested beyond the hackathon if we can create a common platform for all non-tech contributors. To be a part, join our discord discord.com/invite/wQTSxTRbf…

2/ Developing a culture of continuous learning within the marketing team, where staying informed about the product and related technologies is considered a priority.

Layerhack is more than just a hackathon. We are expanding into a platform for every non-tech enthusiast. We are curating exclusive content to deepen your knowledge, this includes articles, AMAs, community call, exclusive interviews, etc. Stay tuned ✨

4/ Calling out to projects to express their interest in our Hackathon! Our Hackathon can provide an open platform for projects to present their non-tech requirements. DM @Akanshajain05 or @kunalvg for proposal or sponsorship details.

4/ We got immense interest from non-tech folks who would like to participate as participants. Today, we are opening up the application form for all. Head here: app.deform.cc/form/799663be-… Ensure you fill out the form diligently 💭

If you haven't already, the participation form for LayerHack is now live. What are you waiting for? Fill it in! 👉👈 app.deform.cc/form/799663be-…

3/ Encouraging the marketing team to refer to documentation when creating marketing content to ensure accuracy and relevance.

8/ Everything is lined up in the cannon to shoot. We are to see how things unfold⚡️

3/ In November, @pareen supported the idea, saying, "It's worth taking a chance”. and opened the doors of Founder House.

6/ On December 9th, Layerhack's second meetup in partnership with @FetcchX and @chainmonky attracted industry veterans. They discussed bridging Web2 and Web3, with a focus on loyalty programs and memberships for mainstream success.

3/ If you are interested in being part of the team, please fill out the form below. Submissions will close on October 11th at 6 PM IST. Selected applicants will join the extended team for hackathon success. app.deform.cc/form/0e8bcef6-…

4/ On 4th December, we hosted our first meetup. 25 participants were presented with five topics to explore, ranging from GTM to Influencer Marketing. Three hours of discussions, resulting in partnerships and newfound Web3 connections. The verdict? "Pure value”.

2/ We started Layerhack because they noticed a gap – no events for non-tech people in Web3. The response was huge, and they decided to do something about it.

7/ The overall experience left everyone involved supercharged, eager to mold Layerhack into something truly meaningful. If you were a part of any of our meetup or had a chat with us, feel free to comment down your experience.

4/ Arranging regular product demonstrations for the marketing team can help them understand how the product works, its features, and how it addresses customer needs.

2/ When and where? The Hackathon will take place in December during India Blockchain Week in Bangalore. The date, venue, and other details will be announced soon.

1/ Why LayerHack? Think of Layerhack not just as a hackathon but as a movement. Just as ETHGlobal has been pivotal in nurturing a strong community of developers and showcasing the potential of Ethereum, Layerhack aims to do the same for the non-technical side of Web3.

We view marketers and non-tech individuals as possessing a builder's mindset, on par with coders. They hack and build upon ideas, contributing value as passionately as developers craft code.

more details

Excited for this! Thank you for inviting us to co-host this🙌