Why is the AWS outage affecting you? I thought you were decentralized?

Steal this from me. Copy it as it is. This crypto marketing wiki has been refined over the years as I gained experience in the space. Reply to this tweet with anything, and I will DM you a link to full access to this Notion board. Copy it. Improvise it. Make it yours. I don't care. What I care about is that hopefully it helps.

I have created a simple yet effective Web3 marketing execution template. This includes multiple micro templates: - A content matrix for consistent content creation - Growth experiments (with a head start of ideas) - Community engagement (MANY ideas here) - A space for nurturing potential partnerships The best part? You can customize it fully. Like this tweet and reply with '✨' to get it! PS: I had tweeted this in the past. I'm posting again for new marketers who recently got into Web3.

The Web3 marketing execution template is back. This includes multiple micro templates (some new additions): - A content matrix for consistent content creation - Growth experiments (with a head start of ideas) - Community engagement (MANY ideas here) - Acquisition strategies - CT lists to boost your reply game - 25 AI prompts to run marketing ops - A space for nurturing potential partnerships The best part? You can customize it fully. Like this tweet and reply with 'believe in somETHing' to get it! PS: I had tweeted this in the past. I'm posting again on popular demand.

Nothing is more detrimental to the crypto ecosystem than the nauseating cockiness of crypto bros. Making fun of accomplished woman’s appearances to counter-argue has to be the new low, even by the low standards that we have set for ourselves.

Such an innocent post got such a flurry of racist replies. Though there are many supportive comments, you never know when this online hate will translate into an IRL mishap. The time has come for all major crypto conferences to have a racism response/ help desk. Or at least make some efforts to hold some conferences in India.

Racism is the last refuge of the scoundrel.

I was today years old when a well-known crypto founder told me they can’t pay me the industry standard for a marketing role because I’m based in India. I didn't confront. I just moved on.

Crypto projects need to discard Discord. It is a dreadful pit.

The best airdrops are the ones you expect the least. No one can come close to Degen on Farcaster on that part.

If you’re thinking about the Base airdrop, stop worrying about how to farm it. That’s not how Base works. Being based is about being a part of the Base economy. Create, post, trade, collect, and build around the things you genuinely enjoy. That’s how you show intent. - Use the Base App daily. Explore mini apps. - Talk to builders. Back the ones shipping interesting ideas. Have skin in the game! -Collect something on Zora. Share something on Farcaster. Help others get started if you can. It all counts. Base has always rewarded people who participate with purpose. From what I’ve seen over the last two years, the ones who make Base more alive always end up winning, airdrop or not 🟦

Never in my wildest dreams I thought that Elon Musk would quote tweet me. At what point can I shill him my @zora creator coin to him? Also, that tweet now has 17M impressions.

I am crypto bro

Nigerians are some of the hardest-working and most sincere folks in crypto. This has been said before. But I had to reiterate.

What Black Mirror episode is this?

A CT lead will yap away, but a real crypto marketer would handle: - content - growth - co-marketing - community (+ server management + engaement strategy) - QA - user point of contact - gathering product feedback from the community - coordinating with the dev team for prioritizing user feedback - point program - analytics - retention strategy And much more.

Here is the first X payout after Elon's quote tweet made my tweet viral. Not bad at all! Creator earnings FTW

ETH FTW

Check out this mega thread where I've compiled all my Web3 marketing tweets from 2023 🧵 If you like this tweet, I'll ensure you receive a discount on the mint of my meme coin during this bull season. Quote tweets will be considered as a multiplier.

I saw an Indian crypto KOL moving around with intimidating bouncers at IBW. Bro, even Vitalil doesn't move around like that. Chill a bit.

Work hard. More than folks you know in your circle. 12 hours. 16 hours. After 10 PM. Doesn't matter. Work hard. And you will outsmart the smartest folks you know.

You gotta feel for Indian crypto investors. - If they keep it on exchanges, exchanges get hacked right, left, and centre. - If they offramp, the government takes away a substantial amount. - Use P2P? Risk your bank account getting frozen. - Too many predatory and outright scammy exchanges. - No legal and regulatory adhering way to offramp. - God forbid you make substantial gains, you will come under scrutiny.

>wrote threads for years about crypto marketing, barely got viral > took a subtle dig at the industry I work in, Elon quote tweets, and numbers go bonkers

Making your first $100K is very much possible this cycle. Align yourself. (Hint: Be Based)

Made a simple GTM template for marketers working on early-stage crypto projects. - Figure out who you’re building for. - Find where they hang out. - Scale through product loops. Steal it, tweak it, ship it. * Highly recommend using ChatGPT to expand on this further with O3. Trying to share as many templates as possible for marketers just starting in crypto. F*** gatekeeping and paid courses.

22M impressions on Twitter, earned 0. Cross-posted my tweets to @farcaster_xyz using the Parrot mini app for a week, earned $5. Study mini apps. Study Farcaster. Study Base.

Bullish on India. Bullish on Indians.

Every time I cheerfully start planning for crypto conferences in distant lands, this quote hits me.

My first transaction on Base was on 21 Dec 2023. Pheww!

It is 2.12 AM, and this boils my blood. The sheer arrogance and audacity to throw merch this way toward young crypto aspirants is shocking and disheartening. Young ones new to crypto: Don’t let anyone treat you like this. Throw it back. Focus on building and creating. I promise you that if you do these two things consistently, ecosystems will line up to give you merch.

I have unofficially become Zora, Base App, and Farcaster support. So I thought I would put together answers to the recurring questions I get most often. 1) How to sign up? - Only the @baseapp needs an invite link. - For @zora and @farcaster_xyz, just download their apps and sign up for free. 2) Will I earn by simply posting on Base App, Zora, and Farcaster? Short answer: yes. Long answer: - Your content quality and engagement matter. - Base App and Farcaster have active weekly reward programs. - All your posts are tradable as content coins, so there are multiple ways to earn. - Also, check how tipping works on both of these apps. On Zora, there are two main ways to earn: A) When someone buys your creator token. By default, your creator coin has a fixed supply of 1 billion tokens. 50% are locked for you, and 50% are available for others to buy. As more trades occur, your token’s market cap increases, dictating its price. Your locked tokens unlock daily. You need to claim them. These become your rewards. B) When someone buys or collects your posts. This works just like the creator coin mechanism, except there’s no token locking. There’s a lot more nuance to this, but this should be enough to get you started. 3) How does the buyer of a post or holder of a coin benefit? Buyers trade and speculate on coins, and they win if the price goes up. This is also a new way to support creators, and the meta is still developing. 4) Do I need to hold crypto to start posting on these apps? Absolutely not. Rather, these could very well become apps where you earn your first crypto. 5) What should I post? Whatever you like. - Use Zora like Instagram. - Explore channels on Farcaster. - And go based on vibes on the Base App. 6) How do I gain engagement if I am just starting out? - Post genuine content. - Connect and engage with others. - Use mini apps and post about them. - Observe the vibe on each platform and adapt your content strategy. - Promote your profiles on Twitter. - Keep your handle consistent across all platforms. 7) What if I don’t get engagement? Keep going. Nothing happens overnight. Create, create, create, and create some more. You’ll eventually win. More questions? Drop them in the replies. Just don’t ask for @baseapp invites. Only @basemaxxing has them.

Elsa hit a new ATH yesterday in both volume and DAU. Nearly 90% of our transactions are happening on @base. Thank you for your attention to this matter.

Indian folks working in crypto, please adopt this mindset: Crypto is a positive-sum game. Avoid treating it as zero-sum. Don't focus on accolades or vanity metrics. Simply show up, improve your skills, participate, collaborate, and offer help. If you stay committed, I promise you'll gain more recognition and rewards than you anticipate. (I had to repost this)

Got $25 on Base app as this week’s creator rewards. The highest ever for me. Pretty based!

Too ugly to start the video content creator arc. Thank you for your attention to this matter.

I am looking for two Discord mods. Please DM me an intro and the timezone you can cover.

Indians: Say Namaste and win the world. Show extra kindness to those who give you kindness. At the same time, never back down from responding in the same language to racist hogwash.

I joined crypto in 2021. It's been a wild ride. A few wins but way more hard lessons. Here are some: - Worked for people who never paid. - Lost my first salary by clicking wrong links. - Tried minting NFTs at zero minting cost but got let down by netwrok. Then watched the same NFTs hit 5 ETH. - Did work for tokens that never launched. - Did work for the tokens which were almost dead and then watches them resurrect like a zombie when I sold. - Ran marketing agency at 15K/month run rate and ended up back to 0. Still here. Still learning. Still building.

A non-tech in a crypto startup should be a one-person army, handling everything except coding: - marketing - growth - bd - community - product management - QA - user point of contact - coordinating frontend and backend teams Overwhelming? Maybe. But this is the best way to contribute in the early days if you don't code. Plus, it's fun.

Hiring a Web3 marketer is hard because obvious biases exist in this space. Some of them include, but aren’t limited to: 1) Nationality: Certain regions dominate hiring trends. 2) Location: Even in a remote-first space, proximity to certain cities gives you an edge. 3) Big brand names on a resume: Having worked at a known Web3 company tends to outweigh other stuff. I don’t blame employers. It's their right to have these biases, and that’s okay. If you’re a Web3 marketer looking to get hired, here’s my advice: - Get onchain. - Become top of your game. - Make yourself impossible to ignore. The best jobs aren’t the ones you apply for—they’re the ones that find you. Crypto is a magical space. Never forget that. Put skin in the game, and people will recommend you without you even asking.

Never knew @OpenAI also has its own version of the YouTube Silver Play Button. Anyway, @HeyElsaAI received this for passing 10 Billion Tokens.

Crypto apps I use every day: 1) @zerion - To track how close I am to taking a Web2 job 2) @farcaster_xyz - Calm place away from the CT grifts 3) @interfacedapp - Best social copy trading app on Base 4) @CoWSwap - Becasue I am Indian 5) @zottoAI - Recently started using it. I am trying to test it for Alpha hunting 6) @sigmatrading - Mainly using it for quick Virtuals trading 7) @cookie3 - Mainly to track AI agent alpha. Might get 8) @_kaitoai - Melting pot of all CT tranches; hence, I use it as a tool to learn from those who are smarter than me 9) @Farcade_AI - Probably the best social gaming app on Farcaster 10) @0xppl_ - Probably only portfolio tracker that tracks assets across EVM, Base, and Solana 11) @HeyElsaAI - Love the way the DeFAI narrative is evolving, and HeyElsa has become my playground to test it I need to try more apps. Do recommend.

Farcaster has now started showing the "Total Earned on Farcaster" page. Amusing to see what I got for just participating and having fun. At DEGEN ATH, this was more than 100K. I didn't sell. Quite a ride. I am sharing this not to boast but to show that @farcaster_xyz and @base have endless possibilities. Also, I am not alone. Many got more than this.

For the nth time, young ones in the crypto space from India, please don't grift. It will not only have dire consequences for you, but it will also bring pretty intense scrutiny to even genuine folks working to push the Indian space forward. Yesterday, I heard a tale of an individual who indulged in shoddy practices, duping those who trusted him and gave him a big opportunity. I feel disheartened that I once lent support to this guy. Anyhow, lesson learned.

Nothing but gratitude for what you are doing, @protosphinx bhai. Discussions are intensifying, and there is a growing awakening. I can already see 🇮🇳/acc on the horizon. Let's go!

How to marketing internships in crypto? - Find out projects that interest you - Use them - Start getting active in their communities, yap on Twitter about it - Become a go-to person for anything related to those projects - After doing it for a substantial time, reach out to the project team with a specific ask on the internship - Keep repeating this for other projects, increase your luck surface area

Hierarchy at #TOKEN2049 1) Whites 2) Asians 3) Everyone else 4) Indians Our colonized gene would take a few more generations to rule conferences like these. I closely witnessed the booth operators prioritizing everyone else but Indians for conversations. I won't deny that Indians have earned this reputation for our whacky behavior. However, in a crowd of thousands, it is pretty easy to observe the bias. Having said that, there is nothing to crib about. The world has always been an unfair place for us. Let's work hard to make it fair ✨

Bhai supporting bhai isn’t just a phrase. It’s a deliberate lifestyle. I will always support my bhais: be them my manager, my peer or my subordinate. I feel no envy if they are smarter, structured, diligent, knowledgeable, or richer. I learn from them. I admire them. Because I want bhais to shine. Because we don’t compete. We collaborate. We unite. 🇮🇳

Racism has been normalised on this app, so these dimwits exploiting it for impressions doesn't surprise me. What surprises me is that this person was once well-known in crypto and was associated with some big names. Even now, she would have better access and celebrity status despite the racist tropes. Also, she is followed by 76 followers I know.

My first gig in crypto four years ago was ghostwriting for a founder's Twitter account. Mind you, I came with immense Web2 marketing experience. My last Web2 job was leading marketing for one of the most sought-after Big Data and AI companies back then. But I understood that you need to climb a ladder here, not in the typical sense, but by actually understanding crypto, its technicalities, and its quirks. As soon as I accelerated my learning, my growth as a professional happened exponentially, too. If you are starting here, my only advice is to learn as much as possible. Being well-versed in crypto compounds faster.

Here is a one-week plan if you are starting as a marketer for a day-0 crypto project: (added some Twitter growth and GTM tactics as well) Day 1: Get clarity Before you touch X or design a banner, write down: - What do we do? - What problem do we solve? - In which category do we compete? - Why are we better? - Who exactly are we for? If you can’t answer these in one doc, you don’t understand the product yet. Day 2: Nail your positioning - Use the GACC framework: Goal -> Audience -> Creative -> Channel. - Map your messaging pillars: “What we build,” “Why now,” and “Who it’s for.” - Align closely with founders and devs. Marketing is not separate from the product. Day 3: Make your first 3 posts count - Use screenshots, mockups, or Loom demos. Don’t wait for a designer. - Create anticipation: “We’re building X for Y. Early testers wanted.” - Show what you are building and what you are promising. Day 4: Leverage the ecosystem - Anchor your launch around the ecosystem you are building in, whether Base, Solana, or another. - Use integrations as your onboarding story. - Use a thunderclap: get founders, friends, and ecosystem folks to post together. It compounds. Day 5: Build social proof early - Highlight every integration, quote community replies, and show feedback loops. - Talk to people, not at them. - Make early users feel seen. That’s your first marketing flywheel. Day 6: Ship something users can touch- - Waitlist, leaderboard, testnet quest. Doesn’t matter. - Something they can click, join, or mint. Execution > polish. Day 7: Recap and reflect - Write a weekly thread. - Share what worked, what didn’t, what’s next. - Tag the folks who helped. Momentum is built publicly. Beyond the first week: your marketing foundation 1) Product marketing mindset - Collaborate daily with devs. - Understand the full user journey: acquisition → onboarding → engagement → retention → monetization. 2) Organic first, always - Your founder’s X presence is your strongest growth channel. Build it daily. - Ecosystem alignment > paid campaigns. Get bigger players to notice you. - Feed into existing narratives; don’t fight them early on. 3) Community is a growth engine Phase 1: onboard and listen. Phase 2: activate and reward. Use Discord and Telegram for depth, Twitter for reach. 4) Content that converts - Product previews, demo videos, and quirky humor outperform anything else. - Weekly recap threads keep your momentum public. - Showcase your idea/product in hackathons and ecosystem showcases. 5) Measure, iterate, repeat - Use a Notion to track daily execution. - Review data weekly, and double down what works.

Indian folks working in crypto, please adopt this mindset: Crypto is a positive-sum game. Avoid treating it as zero-sum. Don't focus on accolades or vanity metrics. Simply show up, improve your skills, participate, collaborate, and offer help. If you stay committed, I promise you'll gain more recognition and rewards than you anticipate.

I have created a simple yet effective One-page Web3 marketing strategy template. It’s plug & play: ✅ Brand promise ✅ Target audience ✅ Growth strategy ✅ Marketing initiatives The best part? You can customize it fully. Like this tweet and reply with '✨' to get it!

The best crypto advice I ever received was from @0xpratik. He got me into crypto and helped me get my first professional gig 4 years back. His advice: Put a percentage of your salary into BTC and ETH every month, and don't worry about the price action. I did that. For all these 4 years, he has always been the first to send me a message congratulating on the new ATH. Grateful to him!

Good to see @HeyElsaAI sharing mindshare with biggies. Still day 1. Also, we are doubling down on Base.

If you’re a marketer in crypto, here’s one piece of advice: Get obsessed with using the new SocialFi products. Study how they’re winning mindshare and acquiring users. Too many marketers virtue signal about what’s wrong with crypto but rarely use onchain products themselves. I’m not saying you need to become a trader, but you do need to understand how the trenches work. If you’re not terminally onchain, you’ll struggle to effectively market the projects you work on. Simple as that.

A non-tech in a crypto startup should be a one-person army, handling everything except coding: - marketing - growth - bd - community - product management - QA - user point of contact - coordinating frontend and backend teams Overwhelming? Maybe. But this is the best way to contribute in the early days if you don't code. Plus, it's fun.

I had only two conditions for my next role: 1) The team should have that dog in them—ready to pull off things against hail or storm. 2) They should be building a consumer crypto play with a strong focus on DeFAI. @HeyElsaAI checks both boxes and more. Thrilled to announce that I’m joining the stellar HeyElsa team as Head of Marketing! I’ll work closely with the product team to tackle onchain complexities and integrate Elsa DeFAI across the broader blockchain ecosystems. Time to grind and build.

If I ever do a crypto marketing course, it will be free. Why? Because I absolutely despise and detest all these paid marketing courses/certifications that are popping up. Also, to prove that you don't need to be a part of some pretentious growth communities to learn.

My trading strategy this cycle: 1) Find and support mini app builders on Base 2) If I like what they’re building, buy the token Ex. $NOICE 3) Discover creators on Zora → buy their creator coins 4) Spot memers on Farcaster/BaseApp → buy their memes Simple: find conviction in builders and back them early. No FOMO. No greed.

Bro @nikitabier, you have my Aadhar card.

Best crypto Discord mods are from Nigeria and the Philippines.

A scrappy list of things you can do on the @baseapp: - Explore mini apps around productivity, music, art, and much more - Chat with AI agents and learn crypto - Play games - Earn rewards by posting on the app under social - Add your Zora creato coin to your profile - Post pictures from your day-to-day life - Experiment with newer content formats - Check the videos only feed - Trade posts you like in the social feed itself - Follow and learn from folks - Send DMs to strangers and build friendships - Send a $1 to strangers you admire - Request a $1 from strangers - Create a group chat with friends - Join communities that have group chats - Trade, track, and find alpha - Trade in literally every tab - Have fun - Be based

I might get tons of heat for this. But India needs more crypto builders than content creators. Folks, I am not denying the role of creators or posting this with inferior motives. I am a big promoter of creators. Heck, I am a yapper myself. However, at this point, Indian builders need more attention, limelight, nurturing, backing, and funding. We need more venture-backed crypto startups. Becasue all is said and done, building companies is how the growth flywheel is set in motion, creating a trickle-down effect for the whole ecosystem. I don't deny that both of these can happen simultaneously, but I am starting to think we may need a more intentional approach. It could be anecdotal. Maybe my own bias. Or just an algorithm. But for sure, builders need more love and propping.

There is unhinged and unchecked racism against Indians here. Indians, don't let it get into your head. I know how hard it is to not engage. Put your rage to good use. Create. Build. Domninate. Apna time ayega.

Just getting started on Farcaster? Drop your handle below. I’ll follow you, help you get the hang of things, and add you to all the channels where I’m a mod. Ask me anything along the way. Always happy to help!

Made my first dollar (or rupees) on the @baseapp 🟦 @base is easily becoming the best place to earn your first dollar onchain.

Must try consumer crypto and DeFi apps built on Base: - @interfacedapp - @0xppl_ - @zora - @farcaster_xyz ( try following mini apps: @play_digits, @noicedotso, @RemixGG_, @PonderOnBase, FarGuesser, BaseDrop, and many other) - @baseapp (please don't ask for invites) - @HeyElsaAI - @avantisfi - @qrcoindotfun - @bankrbot

Racism is the last refuge of the scoundrel.

Here is an idea: what if instead of giving away merch, all biggies pool together and build a pre-seed to fund crazy Web3 ideas?

I just paired my @zora creator coin to my content on the @baseapp. For the onchain creator economy to thrive, removing the taboo around creator tokens is paramount. Doing that begins with providing enough opportunities and tools and making everything as composable as possible. Base is doing all this so beautifully!

Someone asked me why I am sharing the crypto marketing wiki for free when I can charge $, here is why: - There is nothing novel in what I am sharing. - I am comfortable sharing my trade secrets with everyone. Because there are none except for hardwork and execution. - I have seen gatekeeping or the inner circle in this space far too many times as a way to keep newer folks away. I detest it. I detest the smirk with which they do it. - Nothing gives me more joy than helping folks. In my experience, it always compounds. - So if it helps you, know that you have paid me in full. Expect more of these from me.

I have created a simple yet effective Web3 marketing execution template. This includes multiple micro templates: - A content matrix for consistent content creation - Growth experiments (with a head start of ideas) - Discord community engagement - MANY ideas here - A space for nurturing potential partnerships The best part? You can customize it fully. Like this tweet and reply with 'Web3 marketing' to get it! PS: May be helpful for Web2 marketers as well.

Call me non-tech, non-eng, janitor, CMOOOO, or whatever. Doesn't matter. If I work with you, just tell me what you want to achieve as a company. I will work as hard as I can to deliver. That is what matters.

Am I doing baseposting right? Also, Base is for everyone.

7/10 transactions in our family-run shop in a tier 2 city are online. Most customers are from nearby villages. 🇮🇳/acc

Claiming the Monad airdrop is fun.

Removed CMO from my bio.

Working in crypto for the last 4 years has radically changed my professional beliefs. Listing some of the most important ones: - Specialization is for insects. Learn everything and anything that interests you. - Despite the prevalent notion against it, working remotely should be a default. Also, a flat organizational structure should be the norm everywhere. - Crypto offers abundant life-changing financial upside opportunities. 9-6 is the last one of them. - Working with anyone should be a positive-sum game. Unfortunately, being an employee in most organizations is a zero-sum game. You get little or no upside when an organization makes progress and profit. Crypto with a token system creates one of the most positive-sum games. - The World is permissionless. Any structure, system, or setup where you need to ask for permission to grow limits your growth. Crypto is the true manifestation of a permissionless world. - Many staple professional pieces of advice are outdated. Do not pay heed to them!

I post on Base App, because I love doing it. So essentially Base sends me $25 for having fun.

On June 8, I dropped a message in our @HeyElsaAI Slack celebrating our first $200K day. Yesterday, we hit $4M in a single day. Today, we crossed $200M in total volume processed. 90% of it is on Base. Still day 1 for us.

Mint your creator coin on @zora Also, use Zora as Instagram. Distribute your creator coin on @farcaster using @noicedotso. Also, use Farcaster to build communities through a channel. Trade and discover more of this on the @baseapp. Also, use the base app as your onchain scrapbook. Get onchain everywhere. Increase your luck surface area. The onchain growth flywheel is here, and the social composability layer is thriving. All this is happening on Base.

The Base App is pretty based for doing this every week.

A scrappy list of tips for those who just got into crypto: - Read about: money, BTC, ETH, blockchain tech, DeFi (read 'how to DeFi' book) - Build onchain reputation. Use products. Increase your onchain score. (check at: onchainscore dot xyz) - Strive to earn your first crypto instead of buying it. - Learn to articulate, create content, and speak in front of a camera. - Build products. Build Mini apps. - Get active on @baseapp, @farcaster_xyz, @zora, and other crypto social apps - Signup for InfoFi: @KaitoAI, @cookie3, @wallchain_xyz, @Bantr_fun - Yap about products you like and try earning on SocialFi. But stick to products you use, understand, and like. - Explore ecosystems like @base, @katana, @monad, @AbstractChain - Find the communities you want to join, such as @callusfbi, @superteam, and @scribble_dao. Have a meaningful conversation there and contribute. - Onboard your friends. - Ask for help. Support others. - Don't ask people to follow you on any socials. Earn your followers. - Be relentless. Sincere. Committed. - Stay away from trades you don't understand. - Don't follow greed. Follow integrity. Follow honesty. - Don't FOMO. Don't fret. The world is your oyster. Dream big. Go win it.

Yes, @HeyElsaAI is Based. Why? Because from day one, @base has had our back. From giving us stages to demo Elsa, to making sure our devs always got the support they needed, Base never made us feel like we were building on Base. They made us feel like we were building with Base. And as more folks get blue-pilled, HeyElsa is here to make it easy for them to do so.

Folks who are having IBW FOMO. Also, folks who are at IBW but disheartened thinking they missed opportunities for not being part of some cabal, read this: Most crypto events are vanity. Most cabals are vanity as well. Crypto is permissionless. It is a level playing field. You don't need to be at some event to get visibility. You don't need to be part of some cabal to get opportunities. Everyone, irrespective of their background, can win. Participate onchain, skill up, create, build, talk about it on CT, and reach out to folks who you think can help. If you do all this consistently, you will achieve all your goals and win more than you desire. FOMO is futile. Being proactive is constructive. Choose later.

How to earn your first $1000 on Base if you're starting with $0? An extremely scrappy list. - Create content on Farcaster, Zora, and Base App. Aim to earn rewards. - Yap about projects on Kaito and @wallchain_xyz. Plenty of Base campaigns there (ex: @trylimitless, @HeyElsaAI). - Grind until you've stacked ~$100 this way. - Use that to try onchain products. Especially pre-TGE ones. Early usage = high upside. - Follow builders shipping mini apps on Twitter, Base App, Farcaster. Back the ones you enjoy using. Conviction matters. Many projects drop airdrops/boosts for early users + traders. @bankrbot and @noicedotso prove this. - Use the Farcaster wallet and Base App alpha feeds (token notifications, trending lists) to find early plays. - Keep at it. Stay the course. Don't FOMO. Don't fret. You will get there eventually.

Here are resources/ tweets that will help you become a better crypto marketer, if not CMO 🧵 (real, not a shit post)

I am not superstitious but…

Excited to announce that Based Punk is now my PFP on LinkedIn.

The last week has been an incredible eye-opener for me as an Indian. From here on, my only life goal is to contribute to India’s growth, economy, and global standing in every way I can. 🇮🇳 /acc

A scrappy list of things you can do on the @baseapp: - Explore mini apps around productivity, music, art, and much more - Chat with AI agents and learn crypto - Play games - Earn by posting on the app under social - Post pictures from your day-to-day life - Experiment with newer content formats - Check the videos only feed - Trade posts you like in the social feed itself - Follow and learn from folks - Send DMs to strangers and build friendships - Send a $1 to strangers you admire - Request a $1 from strangers - Create a group chat with friends - Join communities that have group chats - Trade, track, and find alpha - Trade in literally every tab - Have fun - Be based

Built in India for the world and based 💙 So good to see @HeyElsaAI getting a shoutout at Base Around the World India ✨

The Base App rewarded me with $5 for having fun last week. Going to give it back to the creators I like. Because on Base, you get more than you give.

Web3 doesn't need more marketers. It needs more builders who understand marketing.

Finally, the cat is out of the bag! The future of crypto is agentic, and we are building it at @HeyElsaAI ✨

Given the current geopolitical climate, India can’t afford to stay anti-crypto. We need a serious, pro-crypto discourse, urgently. There are 5 big opportunities we should act on: 1) Leverage UPI for global crypto onramps. Offer it as infra to top exchanges and DeFi protocols. 2) Launch crypto SEZs. Attract FDI. Help startups register and thrive here. 3) India is already one of the largest crypto developer hubs. Let’s build on that and become the go-to talent marketplace. 4) Kick off public–private collaboration, like MAS is doing with Project Guardian in Singapore. 5) Build a Bitcoin reserve. I have zero hope from lobbies that pitched to government till now. We need new folks. New lobby.

Wild day! I have day job at @HeyElsaAI folks. Have mercy!

If you’re a marketer in crypto, here’s one piece of advice: Get obsessed with using crypto products, especially consumer crypto products. Study how they’re winning mindshare and acquiring users. Too many marketers virtue signal about what’s wrong with crypto but rarely use onchain products themselves. I’m not saying you need to become a trader, but you do need to understand how the trenches work. If you’re not terminally onchain, you’ll struggle to effectively market the projects you work on. Simple as that.