🐶: I’ve been doing some practice 🐶and I missed you guys! 🐶: So… so, I’m like… 🐶: Well, if I miss you… then I must talk to you! 🐶: So, I called you! OUR ANGEL DANIELLE #WeLoveYouDanielle

"What NewJeans Wanted to Say" [Full transcript translated to English] 🐹: Some of you might be surprised by this sudden meeting, but we wanted to share our thoughts and opinions about the recent events, so we prepared this session. First, I want to explain one of the reasons we decided to do this live. It's been hard to see many people who have worked with us continue to suffer from unfair demands and pressure even after our CEO was dismissed. It was frustrating to just stand by and watch these situations unfold, and we were very worried about our future as a group of five. Honestly, while preparing for this live, we were naturally concerned about the reactions we might receive afterward. We were also worried that people might mistakenly think that our CEO instructed us to do this, but I want to clarify that this live was prepared because we five members genuinely wanted to express our thoughts. We received help from directors we trust for things we couldn't prepare ourselves, like setting up the shoot and finding a location. It didn’t feel right for us to stay silent when everyone, including our Bunnies, has been stepping up to support us. Moreover, this is not just a matter of leaving it to the adults because it directly affects the lives of us five members. Since we're the ones going through this, we felt that it would be healthier to speak up ourselves than to do nothing, so we mustered the courage to do so. The main point of what we want to say today is directed towards HYBE. We've already had meetings with the current management to express our opinions, but after seeing what happened afterward, it feels like our concerns weren't clearly conveyed. It seemed like communication was blocked, so we felt that preparing this live was the only way to properly share our thoughts and feelings. 🐻: I’m sure that today’s announcement has shocked many of the staff as well, as they were not aware of it, and I imagine everyone watching is quite surprised too. We’ve thought a lot about where to begin, but since the purpose is to express our intentions, we’ll try to explain as clearly as possible. Of course, due to contractual issues, we can’t share everything, but we’ll be as honest as we can. After it was decided that we would debut as NewJeans, our members spent a lot of time getting to know Min Heejin Daepyonim, both as a group and individually. At first, I had reservations and a certain fear towards the adults we were working with, but Daepyonim was the first person to approach us in a way that allowed us to open up, which was initially awkward but eventually built trust. From before our debut until now, we’ve been aware of various issues related to our debut schedule and other matters. However, working with Daepyonim made us feel good, and I believe that’s why we were able to debut successfully and continue our activities until now. This has been today’s news story. 🐶: Naturally, we all want to continue working with Daepyonim. Even before debuting as NewJeans and through all of the time that we spent together with Min Heejin Daepyonim, all of us felt that the music we wanted to make and the kind of world we wanted to build together, our vision, was similar in so many ways. With Min Heejin Daepyonim, we were able to prepare each and every task with sincere hearts, and I believe it shows in our work. Putting our sincere effort into something is only possible because of the people that we're working with have trust in each other and have that same vision. Min Heejin Daepyonim is not only the person that produces our music, but someone who makes NewJeans who we are. She discusses even the smallest details with us and explains them in ways that we can understand clearly. NewJeans has a distinct colour and tone, and this was created with Min Heejin Daepyonim. She is integral to NewJeans’ identity, and we all feel that she is irreplaceable. 🐱: However, even after our debut, there have been many unfair and incomprehensible incidents that you might not know about, and these incidents have only increased over time. As some of you may know, recently, videos from our trainee days and private records, such as medical information, were leaked. When I first saw that, I was really shocked. It was hard to understand how our company, which is supposed to protect us, failed to manage and allowed such information to be leaked. Naturally, this situation has made us worry that other strange or false information about us might spread in the future. Although we, along with our parents and Min Heejin Daepyonim, have raised concerns about this to HYBE, they haven’t resolved the issue, nor have they taken any proactive measures. Then, in the midst of all this, our CEO was dismissed, and we’re left wondering whom we can trust and rely on. We’ve come to the conclusion that if we don’t speak out about this now, no one will know what we’re going through. After much discussion among ourselves, we finally decided to take this step. 🐰: Something happened to me recently. The 4th floor of the HYBE building is where we get our hair and makeup done, so a lot of other artists and staff come and go there. One day, I was waiting alone in the hallway, and some staff from another team passed by. We greeted each other, but when they came back out a bit later, I heard one of their managers say, “Ignore her,” right in front of me. I could hear and see everything clearly. Even now, I still don’t understand why I had to go through that. 🐻: When I heard about what Hanni experienced, I was really shocked. How could a manager from another team tell their members to ignore one of us, and say it so loudly that Hanni could hear it? Such unimaginable words and behavior were directed at us, yet there was no apology, nor did they even acknowledge their wrongdoing. Of course, I’m worried about our future, but what’s most frightening is that the work we’ve already created is being compromised. Seeing the people who have poured their lives into creating our work being treated this way makes it hard to understand how this could be happening. The new management said they would separate producing and management, but we’ve always worked differently from other labels, and we thought that our way was a good one. Now, Daepyonim can no longer approve all matters, and we’re left wondering how we’re supposed to continue working as we did before. The recent statement from the new management also didn’t make sense to me. If they really didn’t intend to interfere with our producing, then the recent incident with Director Shin Woo-seok should never have happened, and it should have been handled differently. We are the ones directly involved with the copyrights and likeness rights of our content, yet they’re making decisions without our consent. In their statement, they kept saying they were acting to protect us and prevent our anxiety, but why do they keep insisting on this when they haven’t considered our wishes? We don’t want any more unnecessary issues to arise, and we want them to show respect and consideration for Daepyonim and all the directors who have worked with us. The things they’re doing right now are not in our best interest at all. 🐰: Something we all find very important, something that plays a very important role in our team's colour and image is our media content and creative production. Despite saying that they would leave all the creative production to our now former CEO, Min Heejin, through official statements that I think a lot of you might have already read or seen, and also during our personal meetings, they infringed our content. Content that not only we worked really hard on, but also our staff who spent endless hours to produce and release them solely for our fans. And if they had any understanding about what type of team we are, and the type of content that we create, they would have thought more deeply for crossing the line that they set for themselves. Because of this incident, we realized that there's not much we can do to prevent these type of issues. Personally, the way that ADOR used to run was the business management and creative production was not separated and was factors that played and worked in harmony with each other. That's how it worked and it was perfectly fine. It was our way of working and it was our CEO's way of producing NewJeans' content, which a lot of you were able to enjoy and appreciate. But now that she's no longer CEO, these factors that should have continued to work together in harmony are now being seen as two different areas of work. 🐻: Besides this, there are many other incidents we’ve experienced that are beyond my understanding—things that are frightening and uncomfortable. These incidents naturally make us question whether HYBE really cares about NewJeans, and there are clear signs of this. However, it’s hard to discuss everything today because we’re not sure how far things could escalate. We just hope you can understand a little of what’s been on our minds and why we chose to speak out in this way. 🐶: As I mentioned earlier, our dream was to perform the music we want to make with Daepyonim, and we were working very hard toward that goal. But now, we can’t do that, and the plans we’ve made might not come to fruition. As Hanni unnie said earlier, just like that, the content that we released solely for our fans, for our bunnies, was instantly erased. And I truly can't understand why anyone would do this to a group, or just anyone in general. We were just working hard for the present, so what did we do wrong? A week after Daepyonim was dismissed, we found out that we could no longer work with the director we’ve been working with all this time, and we’re extremely anxious because we don’t know what will happen to the staff who have always worked hard for us. If they really care about us, they should stop saying that they prioritize the artists and instead let us do the music we love in an environment where we can be genuinely happy. Is that really so hard to do? It’s hard to fully express what’s in my heart, but in the end, the five of us just want to continue our activities with Min Heejin Daepyonim, as we have done so far. 🐱: Personally, I want to continue working with the people around us who have helped me grow mentally and made me feel alive. However, I can't understand, nor do I think I should have to understand, why external forces are constantly obstructing and hindering us. I absolutely cannot comprehend what is truly in our best interest or what is supposed to help us grow. And I feel so sorry and heartbroken that our Bunnies, who found comfort in us and shared joyful memories with us, have to go through this ordeal and worry about things they shouldn't have to. We almost lost the work that symbolizes the relationship between NewJeans and Bunnies, and we don't want to lose anything else. I refuse to conform to or follow the values of the society those people belong to, and because I believe that direction is not the right one, I will not choose to go that way. 🐹: We found out about the CEO's dismissal through the news on the very day it happened. It was so sudden and unimaginable for all of us, and honestly, it was really difficult for us to process. As artists under HYBE, the company's unilateral notification made it clear to us that they don't respect us at all. In the midst of this confusion, we heard through our manager that the new CEO wanted to meet with us. From the very first action taken by the newly appointed Juyoung, it was clear that there was no consideration for us. He claimed to care for us, to prioritize NewJeans, but looking at everything that has happened, it's evident that his words were just that—empty words. HYBE’s actions, like publishing articles that painted us in a bad light just a week before our comeback, make us question how any of this is supposed to be in our best interest. 🐻: It's already been half a year of unnecessary and exhausting discussions about us and NewJeans, and even as a third party, it must be tiring. As the ones directly involved, it’s incredibly uncomfortable for us. We still have music we want to make and goals we want to achieve together, but as things stand now, it’s heartbreaking to think that we might lose not only the work we’ve created so far but also the identity of our team. That’s what makes us feel so helpless. We held this live stream to express our feelings because we sincerely want this tiresome conflict to end. 🐰: Like how we have our own and individual thoughts and feelings, we have the choice to choose how we will react to each situation, and we are not going to follow Hybe's every order blindly. We are more than well aware that this is getting in the way of our work, and that we should be treated much, much better than how we are right now. And it's very hard to believe that they are truly sincere about wanting to help us continue, to be able to continue to work with our Daepyonim, Min Heejin Daepyonim. Despite her being in the midst of all this current legal conflict, she's expected to plan and creatively produce our future endeavours in just only two months, which I personally think makes no sense at all. We don't want to hear all the empty words of how they're going to help us continue to work with Min Heejin, Daepyonim. And all we want is this legal conflict to be resolved and have our working environment returned back to normal the way it was before. 🐹: The way HYBE is operating right now feels dishonest and wrong to us. Please, stop interfering. Reinstating our CEO and returning us to the original ADOR environment we had before, with familiar people, not strangers, would make things right. We’re not asking for special treatment; we just want everyone to do their jobs well in their respective places. We’ll do our best in our roles too. We sincerely hope our request is heard. 🐶: From a human perspective, I hope you stop harassing our CEO, Min Hee Jin. Honestly, she seems so pitiful, and HYBE just comes across as an inhumane company. What can we possibly learn from a company like this? So, I really hope you stop bothering our CEO. 🐻: What we want is the original ADOR, where CEO Min Hee Jin leads both management and production. The reason we're making this request is because it's a way to coexist peacefully without conflict with HYBE. If our message has been conveyed properly, we hope Chairman Bang and HYBE make a wise decision to restore ADOR to its original state by the 25th. Thank you for listening to us. #하이브어도어_뉴진스지우기_작작해 #HYBE_STOP_SABOTAGING_NEWJEANS #HYBEによるNewJeansへの妨害に抗議します #NEWJEANS_NEVER_DIE

#jeanzforfree Let's start using this tag.🐰

🐰: I feel that if we respect each other as humans, at the very least, issues like workplace harassment and other sensitive matters wouldn’t exist. I’m so grateful for the attention you’ve given to this matter, and I truly hope that none of the seniors, peers, juniors, or trainees here have to worry about things like this. I’ve seen that many people are concerned for us, and I’m very thankful. I’ve also seen a lot of comments asking why I had to experience something like this in Korea. But what I want to say here is that there’s no need to feel sorry. In Korea, I’ve met members and staff whom I love dearly and consider family, and it’s a country where I get to do the work I love, so I don’t quite understand what you’re apologizing for. On the contrary, the people who should be apologizing should come forward confidently if they’ve done nothing wrong, without avoiding accountability, but instead, they keep dodging situations like this, which is really frustrating. I don’t know how else to express my gratitude, but even the Australian Embassy reached out to my parents because of the concerns about us. I’m so thankful for their offer to help and their worry. Lastly, if I have to come out here again, I will work even harder on my Korean and come out better prepared. Thank you. I truly appreciate it, and you’ve all worked so hard. #하니야_토끼들이_함께해 #Courageous_Hanni_With_Tokki

Minji, Hanni, and Danielle's Official Statement: "Hello, this is Minji, Hanni, and Danielle. Recently, after careful discussion, we decided to return to ADOR. One of our members is currently in Antarctica, so communication has been delayed, and since ADOR has not yet responded, we were inevitably led to release this statement separately. We will continue to greet you with sincere music and performances. Thank you." #NewJeans_Never_Die

온 세상이 뉴진스 💙🩷💛💚💜🧢🐰♾️

👨‍⚖️: Ms. Kim Jooyoung, before you were a director at ADOR, you were the Chief Human Resources Officer (CHRO) at HYBE, right? It’s your responsibility to mediate conflicts between labels, so why are you using the title of director to avoid it?

[English Translation] I think the situation surrounding NewJeans is a horrifying microcosm that reveals every structural contradiction in Korean society. Forcing them to return to a company where the relationship of trust has completely broken down, just to fulfill the remaining contract period, is, in itself, unbearably violent and suffocating. I believe NewJeans have the right to leave HYBE and be free. Decades from now, when Korean society looks back on what happened today, everyone will clearly realize, to the point of deep shame, that all the injustices inflicted on NewJeans were rooted in outdated values. It’s honestly disgusting how many people seem to take pleasure in treating NewJeans as if they were “educating” or “disciplining” a group of young girls.

It’s insane that an Italian magazine understands the NewJeans story better than the Korean press.

These five young girls stand courageously before a giant conglomerate, speaking their minds, refusing to be silenced, and pushing back against overwhelming odds. I am incredibly proud of them! ❤️‍🔥 WE STAND WITH NEWJEANS #방시혁_2주준다_민희진_복귀시켜라 #BangPD_two_weeks_to_normalize_ADOR

My NewJeans' Songs Tier List 🐰

🦦: 무순 사진이지... Fan art by: polo_tokki 241102 #Hanni Phoning profile update

Daaaaamn... HYBE getting exposed. OMG!!! 🤯😱

ellychae (former Big Hit Director) [What Really Matters] What truly matters in life? Is it money? Health? Family? Work? Or is it all of them together? In a world where most young people must sacrifice their souls just to earn money and be recognized, I reflect on myself… someone who has been deluded into thinking that the life I’ve lived alone was meaningful and special. I stand with the youth who fight against organizations and systems to protect their identity and independence. Life is not all about money. It’s important, yes, but it’s not the ultimate goal. Yet, for the sake of that money, those who have already “succeeded” trample over the younger generation, doing all sorts of filthy things, pretending to be sophisticated, admirable, enlightened, and open-minded, all while wearing pitiful masks. A society that only flinches when someone loses their life, sacrifices their soul, or has their freedom stripped away, or worse, a society where people don’t even care. It’s disgusting. It’s vile. What really matters, indeed. An employee who worked hard at a store died, and before the incident was even resolved, the owner held an exhibition, pretending to be refined and artistic, showing off a few clumsy drawings and words as if he were the most wonderful person in the world. Did he ever, even once, reflect on the soul of that departed employee? An artist under his label halted their activities, and yet the owner went back and forth to the U.S., indulging in pleasure or busy saving his own image. This so-called “elite,” who once claimed he wanted to make the world a better place through music, has he ever, even once, had a sincere conversation with his artists? Stop pretending to be special.

Let's all breathe for a sec. For now, let's figure out who's in Antarctica?

Anonymous: I saw that many Bunnies were upset on the timeline after today’s trial result… I’m not a Bunny, but since I’ve studied some law, let me say a few things… maybe a bit presumptuously. A first trial (1st instance) ruling is usually based mainly on what’s written in the contract itself. So even if the relationship of trust has completely broken down, the court likely ruled that there was no explicit violation of the contract’s written terms. And in general, first-instance courts tend to take a more conservative approach. In the second trial (appeal), however, the entire legal relationship is re-examined, and the court also takes into account broader social factors, so the judgment can be more flexible. That’s why NewJeans actually has a higher chance of winning in the second trial than in the first. What’s also advantageous for NewJeans is that the mental suffering of the underage members is treated very seriously in court. Of course, since they lost the first trial, a complete victory might be difficult, but the chances of the contract termination being accepted are quite high. The members were probably aware of this result, too. They’ve been preparing for the case while communicating with some of the most professional legal experts in the field. There’s no way they didn’t know what was coming, haha. Maybe they were even deliberately preparing for the second trial! So please, don’t worry too much or be too disappointed. Just keep supporting them like you’ve been doing until now, for the second trial~~!! Bunnies fighting! NewJeans fighting!

비가 그치면 해가 뜬다. 힘든 날이 지나면 반드시 좋은 날이 온다. art: D_Shuyu

HYBE’s internal reports exposed: “They debuted the members at an age when they were still in their awkward, unattractive phase, so none of them have the typical idol features… (the rest omitted).” “Too much plastic surgery.” “There’s a striking tendency to focus on appearance and sex appeal.” “Surprisingly, none of them are pretty.” “When I think about how everyone was shocked by their looks when 00 (group name) debuted, it makes me wonder if SM’s aesthetic sense has changed.” “The other members were shockingly unattractive.”

DARLING DARLING ITS HANNI DAY #우주끝까지_함께할_하니데이 #SWEETLIKEHANNIDAY

Haerin for Seoul Fashion Week 2025 SS

‼️ Tokkis / Bunnies, tune out the noise—the distractions from K-popers, haters, and Hybe stans. The only voices that matter now are our girls'. They have spoken, and their voice is the only one we should be focusing on. It's the only thing that matters. WE STAND WITH NEWJEANS #방시혁_2주준다_민희진_복귀시켜라 #BangPD_two_weeks_to_normalize_ADOR

#2024MAMAVOTE #newjeans

🧸: Do I like the trainee life? ... Well, I'm not sure, but after I met my members, I think I felt much more at ease and happy compared to before.

WE STAND WITH NEWJEANS #방시혁_2주준다_민희진_복귀시켜라 #BangPD_two_weeks_to_normalize_ADOR

NewJeans Issues Notice to ADOR: “We Will Terminate Our Exclusive Contract if Demands Are Not Met” n.news.naver.com/mnews/artic… By Reporter Lee Tae-soo (Seoul, Yonhap News) — On the 13th, the girl group NewJeans sent a notice to their agency, ADOR, stating that they would terminate their exclusive contract if ADOR did not accept their demands for corrective action. This notice has escalated the “ADOR Controversy” — which initially surfaced in April following an audit related to former ADOR CEO Min Hee-jin — to a critical juncture with the possibility of a contract dispute. According to the music industry, NewJeans sent this official notice in the real names of all five members: Kim Minji, Hanni Pham, Danielle June Marsh, Kang Haerin, and Lee Hyein. In the notice, the members demanded that ADOR “rectify all major breaches of the exclusive contract within 14 days from the receipt of this letter.” The specific details of the corrective actions requested by the members have not been disclosed. NewJeans expressed dissatisfaction with HYBE's reported stance, saying, “HYBE decided that they could just ‘abandon New (referring to NewJeans) and start fresh,’ and we demand all necessary actions from ADOR as our management company.” They pointed out that, according to a recently reviewed internal monitoring document from HYBE’s Music Industry Report, there was a statement that read: “We dealt with several days of issues from 뉴아르 (referring to NewJeans, ILLIT, and LE SSERAFIM); abandoning New and starting fresh could be a solution.” All five members personally signed the final page of the notice. NewJeans stated, “If ADOR does not accept our corrective demands, we will proceed with the termination of the exclusive contract.” They also emphasized, “There are currently baseless rumors circulating about the families and relatives of NewJeans members; NewJeans has no connection to these rumors.” They further added, “If anyone spreads false rumors to defame NewJeans, we will respond firmly.” WE STAND WITH NEWJEANS #NewJeans #뉴진스

#2024MAMAVOTE #newjeans

S.E.S Eugene dancing to S.E.S’ “I’m Your Girl” and NewJeans’ “Supernatural” mashup 🛸 #NewJeans #뉴진스 nitter.app/maruru205/status/18316…

😕 🥺 🐰🫵👌❓ 💙🩷💛💚💜 = 💗 = 💪🏻 💪🏻 = 🥊 ⌛️.🐰 +💙🩷💛💚💙+🧢=💫 🐰🤲💗➡️💙🩷💛💜💚🧢 ♾️🙏🏻+💓💗 ♾️ 🌪️☁️🌥️🌤️☀️🌈 ♾️💗♾️🫂♾️🌈 🌈⏰|💙🩷💛💚💜🧢🤲♾️💗➡️🐰 🐰!!(🦦🩷)🫵♾️💗🫂 🔗 (🐰)👍🍎👍💤 🐰 = 💪🏼 🤞 🌠 🫶 🪐🔚 👖 💗 🐰 🪐🔚 👖💗🐰🌎🔚 👋👋🫶🏻🫶🏻🫶🏻 (정말 사랑해 알겠죠??) Do you know how much I love you? (우주끝까지) To the ends of the universe. ♾️ 240901 #Hanni Phoning status update

Before their promised debut, HYBE discarded and benched NewJeans—then known as N Team—indefinitely, in favor of another group. The girls were crushed, almost to the point of giving up on their dreams of becoming idols. Min Hee-jin didn’t just stand by. She gave up her HYBE shares and requested to establish ADOR, a separate label where she can launch NewJeans. She battled tooth and nail, going head to head with disputes and obstacles to give them a proper stage and deliver on the promise that the girls will debut. When NewJeans finally debuted under ADOR, representatives at HYBE showed them very little faith. They thought “Attention” was a flat debut song with an unpopular sound style and doubted Min Hee-jin’s unconventional three-title track strategy. They didn’t believe in NewJeans’ potential, convinced the group wouldn’t succeed because they didn’t fit the typical K-pop mold. The recently revealed HYBE Internal industry reports paint a clear picture: Early on in their careers, in reports about them just days after debuting and even from before debut, HYBE never really saw NewJeans as their own. To them, NewJeans was a complementary piece—there to shine a light to their favorite girl group. Even after the NewJeans early meteoric success, HYBE never acknowledged them and they never let go of the idea that NewJeans can be discarded… expendable. They never respected NewJeans, and they seemed set on taking Min Hee-jin down at all cost. What’s twisted is how they exploited the multi-label system’s Shared services to discriminate, undermine, sabotage and undercut NewJeans, and with a system where success came with a cost: the more a subsidiary achieved, the more they had to pay HYBE. They charged ADOR more the higher NewJeans climbed and it’s for a sub par service that hampers more than it helps. But NewJeans proved unstoppable, leading a new wave in K-pop and leaving their doubters at HYBE with metaphorical bald spots from stress. Everything NewJeans achieved, HYBE seemingly took as shattering blows to their pride. NewJeans’ local and global success wasn’t just a victory; it was a statement. When MHJ raised an issue internally calling out another subsidiary for plagiarism among other issues, HYBE saw their chance, pounced and launched a very public full-blown attack, most notably through media play, using the power they have over their golf buddies, desperate to be rid of MHJ and the group she built. But the love they’ve gotten from the public, especially after the first press conference, despite all HYBE and their minions’ attempts at reverse viral attacks is something HYBE did not anticipate. More than half a year later, HYBE’s moves look increasingly foolish in hindsight. Their schemes are unraveling, and all the damage they’ve caused is finally coming back to haunt them. It’s poetic justice. This story is far from over, but HYBE has ruined their name chasing a petty vendetta. Their shortsightedness has compromised the future of K-pop, and now the truth is out. The world sees them for who they are, and the price they have to pay is steep. 💙🩷💛💚💜🧢🐰 #NewJeans #뉴진스 #NewJeans_Never_Die #HYBEOUT #버니즈_뉴진스와함께_준비갈완료

Kim Sung-soo, Cultural Critic: The NewJeans trial showed just how desperately judicial reform is needed. In reality, the person who planned, developed, branded, and marketed the NewJeans project from start to finish was Min Hee-jin, yet she’s been dismissed as just a “hired CEO.” This ruling, which decided that cutting out such an artist from her own team and blocking her from achieving even greater success is not a breach of contract, is a historic example of how ignorant and unstudied the judge is. Moreover, it’s even more absurd because the ruling completely disregarded the shareholder agreement between Bang Si-hyuk and Min Hee-jin. According to that agreement, the more profit NewJeans generates, the more Bang Si-hyuk is obligated to buy Min Hee-jin’s shares, calculated as 15% of an amount equal to 13 times ADOR’s operating profit. The essence of this case is that a false accusation was made to break that contract. So if NewJeans, the ones who were harmed in the process, cannot claim damages for breach of contract, how are they supposed to be compensated for their losses?

#2024MAMAVOTE #newjeans

#2024MAMAVOTE #newjeans

Her smile… 💗

#jeanzforfree is so them. it's super dope! i love it! 😍🔥

You can boycott all the albums, merch, or anything ADOR and HYBE release through Weverse... but please, don’t boycott the songs. The songs are our girls’ legacy. They’re the pieces of art they poured their hearts into. The money from streaming is minimal anyway... it hardly makes a difference to the companies. But taking away their songs, refusing to listen to what they created, would only hurt the girls and their legacy more than anyone else. We have to keep NewJeans' music alive. That's our job.

NewJeans x Dolphiners 😭😭😭😭

Sejong’s Official Statement: Hello, This is Shin & Kim LLC, legal representative for Minji, Hanni, Danielle, Haerin, and Hyein (hereinafter referred to as “the members”). Today, the Seoul Central District Court rendered its first-instance judgment in the case filed by ADOR Co., Ltd. (hereinafter “ADOR”) against the members, seeking confirmation of the validity of their exclusive contract. The court ruled that the contract remains valid. While the members respect the court’s decision, they maintain that, given the current situation in which the relationship of trust with ADOR has been completely destroyed, it is impossible to return to ADOR and continue normal entertainment activities. Accordingly, the members will immediately appeal this first-instance ruling, and they hope that the appellate court will carefully and comprehensively review the facts and the legal grounds for the termination of the exclusive contract to reach a fair and wise judgment. Lastly, the members wish to express their deep gratitude to all the fans who have waited patiently and continued to show unwavering support. Thank you. Shin & Kim LLC (법무법인 세종)

Get some rest bunnies. We need all our strength tomorrow. 🥹🙏 WE STAND WITH NEWJEANS #어도어_원상복귀까지_앞으로_이틀 #NEWJEANS_STICK_TOGETHER

NewJeans tell BBC why they spoke out | BBC News "It took a huge amount of courage to speak out.” The BBC did two interviews with NewJeans, before and after a court blocked their attempt to leave their record label, in a case that rocked the K-pop industry. NewJeans made a decision in November to part ways with ADOR, the label that launched them. Hanni, Hyein, Haerin, Danielle, and Minji's move caught the attention of South Korea and fans worldwide. They alleged mistreatment, workplace harassment and an attempt to "undermine their careers", which ADOR denies. It sued to enforce their seven-year contract, which is set to expire in 2029. Watch on Youtube: piped.video/watch?v=pwkj0_0B… #NewJeans_Never_Die

Let’s vote 💕 #2024MAMAVOTE #newjeans

Hanni for Carin ❤️

🫶

Music producer and singer Sandee Chan (陳 珊妮) attended the Women's Film Festival press conference today and mentioned NewJeans' live broadcast from last night. "I am very glad that there are so many people in the world who are not afraid of being labeled as witches. What Min Hee-jin is fighting against is the existing power structure in the entertainment industry, and what NewJeans is defending is the freedom of consciousness and choice as idols. I'm not sure if, at NewJeans' age or in Min Hee-jin's position, I would have had the same courage as they do. And this has nothing to do with whether you're a woman or not." ————- 음악 프로듀서이자 가수인 쩐산니 (陳珊妮)는 오늘 여성 영화제 기자회견에 참석해 어젯밤 뉴진스의 라 이브 방송에 대해 언급했다. "세상에 많은 사람들이 마녀라는 꼬리표를 두려워하 지 않는다는 사실이 매우 기쁩니다. 민희진이 맞서 싸우고 있는 것은 연예계의 기존 권력 구조이고, 뉴진스가 지키고자 하는 것은 아이돌로서 의 의식과 선택의 자유입니다. 저도 뉴진스 나이였을 때, 혹은 민희진 같은 위치에 있었을 때 그들처럼 용기를 낼 수 있었을지 확신할 수 없습니다. 심지어 당신이 여성인지 여부와도 상관없는 일입니 다." WE STAND WITH NEWJEANS #방시혁_2주준다_민희진_복귀시켜라 NEWJEANS NEVER DIE #BangPD_two_weeks_to_normalize_ADOR

#2024MAMAVOTE #newjeans

#2024MAMAVOTE #newjeans

What I don't fcking understand is how ADOR tried to frame it like it's JUST Haerin and Hyein... when in fact, ALL THE GIRLS are coming back to ADOR... WHY THE FCK WOULD YOU DO THAT, FRAUDOR???

"According to legal experts, under exclusive contracts, artists can request corrections from their agency. If the agency does not respond or provides an unsatisfactory response within two weeks, further legal action can be taken. As a result, it is speculated that NewJeans has given HYBE a two-week grace period to meet their demands. If not, they might file for an injunction to suspend the validity of their exclusive contracts." WE STAND WITH NEWJEANS #방시혁_2주준다_민희진_복귀시켜라 #BangPD_two_weeks_to_normalize_ADOR

This is actually evil. They knew an idol union was bound to happen sooner or later. It’s inevitable. So instead of letting idols organize one for themselves, the companies moved first. The watchdogs of the industry, the same people who’ve been exploiting idols for years, are now scrambling to form their own “idol union,” just to make sure it stays under their control. It really was never about protecting idols… It’s about protecting the companies’ power.

ellychae (former Big Hit director): [Nightmare] I still often dream about being kicked out of my company. After a lifetime of being praised as someone who worked well, as the best… because of one person’s twisted obsession, I was driven out of the company. Even yesterday, I ended up having another nightmare where I was pitifully thrown out of the company in a different way. Even though my daily life eventually returned to normal, the humiliation and despair I felt in that moment have never disappeared. That cruel experience left me with insomnia and recurring nightmares. Forcing someone out of a company simply because they “don’t please the owner” is something that destroys a person’s soul. Anyway, I can’t understand HYBE or the people who defend that man. Because of my own personal experience, even though I don’t know CEO Min Hee-jin or NewJeans personally, I can imagine what might have happened, and I can’t help but feel sympathy. It’s even more heartbreaking that young artists are caught in the middle and suffering through the turmoil. I hope they don’t have nightmares that last as long as mine did.

‼️Bunnies, please pay close attention. From here on, ADOR alone is legally responsible for protecting NewJeans. If any harm comes to them or their image, it’s on ADOR. Every breach, every failure, every inaction… document everything. We will hold them accountable. #NewJeans_Never_Die #freenewjeans

👨‍⚖️: Bang Si-hyuk, the chairman of HYBE, who caused the controversy, is not here. I think we need to realize the seriousness of the situation within the company, not just be having fun in the US.

❤️🖤

241031 Park Si-young Instagram story “Ugh… I was catching up on the news after a while, and I saw such disgusting stuff. I’ve been working in PR and corporate marketing with big companies for over 20 years, but I’ve never seen such a low-quality, incompetent report. This dirty document—calling it a “trend report” is just absurd. Even a brand-new employee sharing this in a group chat would cause issues. Normally, a trend report would look at how to address potential issues and understand the public’s needs, right? And yet, here we have incompetent, irresponsible, and malicious people using minors as a resource and dominating an industry where the main audience is also minors.. It’s absurd—overinflated egos paired with executives who’ve lost their self-awareness, surrounding themselves with sycophants acting as their lackeys.. Disgusting!”

🤓

Be strong, Bunnies! Be strong! #NewJeans_Never_Die

Let me list a few: - ADOR sued the girls and barred them from working independently. - Their pre-debut videos and medical record were leaked by HYBE and Source without their consent and ADOR didn’t do anything about it. - ADOR beefed with the girls’ close collaborator, Dolphiners, the team behind a number of the girls’ MVs. - ADOR funneled funds (money the girls rightfully earned) to HYBE IM to bloat its value. - HYBE PR downplayed their achievements in Japan. This was on record. - HYBE and ADOR were gaslighting the girls. - The existence of the HYBE weekly industry report - HYBE and ADOR did nothing when Belift Lab sexualized the girls in their attempt to debunk the plagiarism accusations. - ADOR leaked Hanni’s visa status that lead to racial attacks. - ADOR released the wrong CCTV clip making Hanni look like a liar. - The CCTV footage that should have been enough to prove Hanni’s story was conveniently deleted. - Bang Si-hyuk tried to intervene in ComplexCon HK - HYBE and ADOR let the media feast and tear on the girls with negative coverage and did nothing when media outlets published NewJeans articles outside the “Entertainment” section that should have protected them from online attacks, harassment, and bullying. - ADOR failed to prepare a plan for the girls before they kicked MHJ out.

A comment from September 2024... "As someone who's been through this kind of situation before, let me give you some advice on how the company might act moving forward. Be sure to prepare for this. In 100 out of 100 cases, the company will try to shift public attention by sowing discord among the members. Their mindset is, "If you're standing united against us, we need to break that unity." So instead of focusing on NewJeans vs. the company, they’ll try to create conflict between the members themselves. They might also try to target the parents behind the scenes, offering solo opportunities or revealing contract details that could cause tension among the members. You must not fall for this. You need to stand together and trust one another. Unity is survival, and the moment you are divided, it's over. Talk to each other often to prevent any seeds of doubt from growing, not just among the members, but also with the supportive adults around you right now." HYBE has consistently demonstrated that their primary concern is themselves, not the artists or the fans who support them. If there’s one clear lesson to take away from everything that’s unfolded since the start of this mess, it’s this: NEVER TRUST HYBE! From their underhanded tactics, including media manipulation and character attacks, to their lack of transparency and disregard for the well-being of the very artists they should be protecting, HYBE has shown time and again that they will prioritize their own agenda over integrity. Their decisions have not only damaged their reputation but also betrayed the trust of those who believed in their artists and their brand. This isn't just a corporate misstep, it's a systemic failure to uphold the values of respect, honesty, and accountability. Trust is earned through actions, and HYBE’s actions have made it clear they are not to be trusted.

🐰: Sorry, but I don’t think you did your best! There’s more that you can do. You keep saying you’ll protect us, but if you really want to, you have no choice but to fight for us. Yet, you don’t fight for us, and there’s no real action, so I don’t believe you did your best.

‼️ No one said this! Not even in rumors! Please unfollow and block this account!!

September 12 Article: HYBE: We reviewed the CCTV footage and found no issues. October 7 Article: HYBE: The CCTV footage was deleted, so we cannot verify it. 🤡

220724 The first group photo NewJeans uploaded on the Phoning app. 🥹 #NewJeans #뉴진스

Minji, Hanni, Danielle, Haerin, and Hyein for Calvin Klein 👖 #jeanzforfree

South Korea 🛫 Chicago (230731)

240911 YTN NewJeans: "Return Min Hee-jin and ADOR by the 25th" [Anchor]The group NewJeans held an unexpected YouTube live broadcast. NewJeans strongly criticized HYBE and stated that they want former CEO Min Hee-jin to return by the 25th. This is reporter Lee Kyung-kook. [Reporter] While NewJeans members have consistently expressed affection towards former CEO Min Hee-jin, they had been cautious about commenting on the conflict between HYBE and Min. However, the members shared their stance on the current situation through an unplanned YouTube live broadcast, with all members participating. The members said they felt they could no longer stay silent and emphasized that former CEO Min is an irreplaceable figure. [Danielle] "We were just working hard for our dreams. What did we do wrong? The CEO is being treated so unfairly, and HYBE just seems like an inhumane company." They also directed strong criticism toward the new management of ADOR, mentioning the controversy surrounding the YouTube channel "Ban Hee-soo," which was used to upload unreleased videos for fans. [Danielle] "The content we released for the Bunnies (fanbase) was suddenly deleted. A week after CEO Min was dismissed, we were no longer able to work with the director who had been with us all this time." They left a meaningful statement, indicating that they do not wish to follow HYBE or ADOR’s new management. [Haerin] "I don't want to conform to or follow the society that those people are a part of." The members effectively issued an ultimatum, demanding that ADOR be restored to its original state, including reinstating former CEO Min, by the 25th. [Minji] "Chairman Bang Si-hyuk and HYBE, we hope you make a wise decision by restoring ADOR to its original state by the 25th." HYBE has not released an official statement, but there are clear signs of concern within the company. Some observers believe that since HYBE has already expressed the principle of separating management and production, and given that Min's attempt to regain control is seen as evident, it will be difficult for the members' demands to be met. This is YTN's Lee Kyung-kook. WE STAND WITH NEWJEANS #방시혁_2주준다_민희진_복귀시켜라 #BangPD_two_weeks_to_normalize_ADOR

🍀

I recently moved to a new place and found the perfect spot to display my ‘How Sweet’ albums! #NJZ #엔제이지

Charli XCX follows NewJeans on instagram

Please stop doom posting. We’re not done yet. The judges did not budge even ADOR failed to answer three crucial questions they raised regarding the preparations and handling of MHJ’s dismissal. The only variable they considered is NewJeans success. Their logic: NewJeans is still successful so ADOR did their job… What kind of thinking is that???

NEWJEANS NEVER DIE

“Cookie” doesn’t mean what your twisted minds want it to mean. CD를 굽다 = 쿠키를 굽다 (Burning a CD = Baking a Cookie) In Korean, the verb “굽다 (gupda)” has multiple meanings. It can mean “to bake” or “to roast,” but it’s also used when you burn a CD. The whole point of “Cookie” was a smart, creative metaphor about sharing one’s own music, crafting something original, something personal… a homemade treat for the fans. But instead of taking the time to understand the cultural and linguistic nuance, people chose the easy route… twisting meanings to fit their own warped narratives. That’s not analysis… that’s projection. And it says more about your mindset than it does about the song. It’s one thing to critique art. It’s another to deliberately sexualize and misrepresent it out of ignorance or malice especially when it comes from an industry that has long been misunderstood by outsiders eager to sensationalize everything they can’t decode. “Cookie” was a clever play on words, a reflection of a group introducing themselves to the world through their own sound, their own creation. If you saw something else, that’s on you. Maybe the problem was never the song… maybe it’s you.

241128 Atty. Lee Hyun-gon Facebook post NewJeans will not file a preliminary injunction to terminate their exclusive contract. The most striking point from the press conference is their decision to terminate the contract as of midnight tonight without pursuing legal action. This is an unprecedented approach. Filing a preliminary injunction would mean being unable to act until a resolution is reached. However, by not filing a lawsuit, they can proceed independently. In this case, ADOR would have to take legal action against NewJeans, and the group can simply wait for that. At this point, no one can prevent NewJeans from becoming independent. They are paving their own path and refusing to hide in the background. Watching them inspires a sense of positivity and makes you want to cheer them on. #NewJeans #뉴진스

240912 Lawyer Lee Hyun-gon (former judge) Facebook post “HYBE’s continued raising of legal issues against Min Hee-jin, such as embezzlement, corporate usurpation, and covering up sexual harassment, is not to achieve any actual results. The primary purpose is simply to keep the legal issues ongoing. So when one issue ends, they bring up another. Some people ask why Kim & Chang (a law firm) would engage in a lawsuit that they know won’t succeed, but that’s a misunderstanding. The aim is to create continuous conflict, and this is highly sophisticated legal advice. They use the excuse of being in a state of dispute to act as they please, disregarding the law. This is a common tactic seen in businesses like real estate developments or redevelopment associations. I don’t view such manipulation of the law favorably. After a ruling came out stating that the dismissal during the shareholders’ meeting was a breach of the shareholders’ agreement, they then had the board of directors dismiss her. Isn’t the board’s decision essentially HYBE’s decision? It’s just a deceptive move. However, when they apply this kind of overwhelming pressure, most people can’t withstand it and eventually give up. I don’t believe that’s justice. Seeing things like this only makes me want to support the person being targeted.” WE STAND WITH NEWJEANS #방시혁_2주준다_민희진_복귀시켜라 #BangPD_two_weeks_to_normalize_ADOR

🐱 🧸

Hello, Bunnies! It’s safe to assume all the members are in Korea right now. It’s really heartwarming to see them enjoying themselves, visiting exhibits, and just living their lives. But let’s remember that this is their personal time. If you happen to see them, a warm hello, a few words of encouragement, and respectful conversation go a long way… and always make sure to ask for permission before taking selcas or photos. I completely understand the excitement of meeting them in out there in the world, but let’s try not to make a habit of snapping pictures without their consent. I’m glad that many of the photos we do see are usually shared days later, but still… let’s keep building a positive relationship with the girls. One where they’ll never feel awkward, uneasy, or afraid around us in public, because they know Bunnies always put their well-being, privacy, and safety first. 🩵🙏

NewJeans performs “OMG” while moving around inside the Nippon TV headquarters 🥰🐰

240914 Kim Nayon (enwaike_) instagram story Q: Do you like NewJeans? I like them. Is there anyone who doesn't?! Artists are not guilty at all. WE STAND WITH NEWJEANS #방시혁_2주준다_민희진_복귀시켜라 #BangPD_two_weeks_to_normalize_ADOR

250809 jinusean3000 Instagram post Early morning run with the UNKNOWN Crew… 8.15km fun run with Danielle and Coach Yeon Jin. From Coach Yeon Jin’s running lesson for Danielle to customized strength training… now that Danielle’s first 10km race is set, I’ll make sure to help her prepare well. Don’t worry about finishing within your target time. 🔗instagram.com/p/DNH4VRzvaEF/… #NJZ #엔제이지 #MHDHH_friends #다니엘 #Danielle #ダニエル

BELIFT LAB APOLOGIZE TO NEWJEANS #APOLOGIZETONEWJEANS

#2024MAMAVote  #newjeans

(Read from the center of the fingerprint) o o a k

[It’s Bunnies Day!!!🐰] Happy 2nd Bunnies Day! BN🩵🤍NJ #Happy2ndBunniesDay #Bunnies #버니즈 #NewJeans #뉴진스

[ENG] Hello, this is Team Bunnies. Following the release of the injunction ruling on March 21, Team Bunnies has been in contact with the members’ parents and the law firm Sejong LLC. Over the past few days, we have consulted extensively with Sejong and met with four major law firms, three former high-ranking legal officials, a current attorney with 17 years of experience as a former prosecutor, and a former judge-turned-lawyer. To review the current situation from the most objective perspective possible, free from fandom-related bias, we sought legal advice from a wide range of lawyers and firms. Based on these consultations, we have organized our position. We are fully aware that many Bunnies are feeling confused and uncertain. However, as mentioned above, numerous legal experts are thoroughly analyzing the situation, and Team Bunnies is also preparing a statement outlining the key legal issues. Although this is undoubtedly a difficult situation, we want to assure you that we have completed extensive discussions and are prepared with a plan for the next steps moving forward. Thank you. TEAM BUNNIES

NEWJEANS NEVER DIE! 🥹

Just for a minute ⏰

🐹: We feel that this way of doing things isn't honest or right, based on what we've experienced. Please, stop interfering any further. Bring our CEO back and restore ADOR to what it was, with familiar people instead of this unfamiliar environment and unfamiliar faces. We're not asking for anything more to be done for us. We just think that everyone should do their part well in their respective roles. We’ll do our part well from our side too. We really hope you'll listen to our request.

💚

241016 ABC News Australia Australian star Hanni makes tearful claims about bullying in K-pop industry | ABC News 🔗piped.video/watch?v=eJTbEdQ9… For years, the K-pop industry has been dogged by complaints of high pressure and bullying. Now, Australian-born K-pop star Hanni, a member of the group NewJeans, has made an emotional appeal for young artists to be treated better by the industry. She made these comments at a parliamentary hearing in South Korea, detailing her experience of workplace bullying. Let’s get more on this. Dr. Sarah Keith, a senior lecturer in media and music at Macquarie University, is here to provide some insights. Dr. Keith, we had this tearful testimony from this Vietnamese-Australian artist. We'll get to that in a moment, but zooming out first—what is this inquiry in South Korea all about? Dr. Sarah Keith: This is a hearing about workplace harassment that has been called by the Labor Committee of the National Assembly. There has been a lot of focus on harassment in South Korea's entertainment industry and in labor practices generally. Since 2019, the Labor Standards Act has explicitly prohibited workplace harassment, and since then, there have been increasing reports. It's now a national priority according to the Ministry of Employment and Labor. What’s the nature of some of the claims that have plagued the K-pop industry behind the scenes in recent times? Dr. Sarah Keith: There have been complaints for decades about mismanagement in the K-pop industry. What’s new with Hanni’s testimony is that she’s specifically alleging that she is being bullied, mismanaged, and harassed by her current management. This is part of a larger dispute between the group and their management. Regardless of the context, it’s notable that a K-pop artist is going public with these allegations during her career. And it was a very emotional testimony, wasn’t it? Dr. Sarah Keith: Yes, it was. Hanni alleged that she’s been ignored and dehumanized by her co-workers and new management. There has been significant public attention on this case as it’s emerged, and there’s a lot of public support for her. Can you give us a little more detail on the backstory of NewJeans, their producer's recent sacking, and the group's decision to go public with this? Dr. Sarah Keith: It’s a complex story, and it’s notable for how public it has been. There have been allegations going back and forth between the management agency and the group and their previous manager. NewJeans was established in 2022 by Min Hee-jin, an established creative director in K-pop. The group was a breakout success when it debuted. Since April 2024, there’s been a public dispute between the management company and Min Hee-jin. The allegation is that Min was trying to break away from the entertainment company with NewJeans, and she’s claimed that the group was not being treated well by the management company. There’s a kind of ownership dispute over who gets to manage NewJeans. The group is speaking out publicly, asking for Min Hee-jin to be reinstated, and their parents have also been involved in this request. How big of a story is this in South Korea? Dr. Sarah Keith: It’s a subject of public fascination. The amount of media coverage, memes, and speculation surrounding this case is unprecedented in K-pop. It’s shining a light on the management practices in the industry and has caused significant problems for South Korea’s largest entertainment company at the moment, HYBE. What’s expected to come from this inquiry given how competitive the industry is? Dr. Sarah Keith: South Korea has been working in recent years to enact legislation to protect K-pop idols and the industry. There were labor laws brought in to ensure that younger stars were treated fairly. The likely outcome of this inquiry will be a refinement of the laws around harassment and bullying. However, the challenge will be in how this legislation is enacted in day-to-day management practices. And for NewJeans, they’re contracted until 2029, with one band member being just 16. To break that contract would reportedly cost hundreds of millions of dollars. Dr. Sarah Keith: That’s right. Under an exclusive management contract, to break the contract, the group would have to pay the sum of sales for the next two years plus the investment they’ve received. For NewJeans, it’s been estimated that this would amount to roughly $150 million USD for them to cover the remaining 60 months of their contract. Dr. Sarah Keith, senior lecturer in media and music at Macquarie University, thank you for speaking with us. #NewJeans #뉴진스 #하니야_토끼들이_함께해 #Courageous_Hanni_With_Tokki

Despite Fraudor’s attempts to take credit for NewJeans’ Chuseok content in the media, Photographer Song Siyoung, tagged the team (real ADOR) who was really behind it. 🥹 WE STAND WITH NEWJEANS #버니즈_뉴진스와함께_준비갈완료 #방시혁_2주준다_민희진_복귀시켜라

There’s a fine line between good comedy and tasteless, disrespectful bullying, and SNL Korea crossed that line. By mocking someone’s struggle against mistreatment and being ostracized by their own company, they turned a young person’s pain into a joke. What might seem funny to some is actually hurtful, and there are boundaries that should never be crossed. These young girls have already faced enough mistreatment from a lot of adults since their careers began—please, don’t add to it. And mocking someone’s accent? Really? Because she is a foreigner? Especially when she had the courage to stand before the National Assembly without an interpreter to advocate for herself and her group and for those still unprotected by labor laws, is not only distasteful and insensitive, but shows a complete lack of class. Comedy should offer relief from life’s hardships, not serve as a platform for bullying and racism. Please… let’s hold ourselves to higher standards. 하니는 그 누구보다도 진지했습니다 #SNL코리아_하니에게_사과해 WE LOVE YOU HANNI #SNLKOREA_APOLOGIZE_TO_HANNI

I can't believe I'm reading Kpopers defending K-pop contracts... This industry is doomed. ☠️

HYBE’s New CEO Lee Jae-sang Rejects NewJeans’ Demands, Says “We Will Stick to Principles” “Lee Jae-sang, HYBE’s newly appointed CEO, has expressed that the company will handle the ADOR situation according to its principles. Essentially, this means HYBE is rejecting NewJeans’ demands for the return of ADOR’s CEO Min Hee-jin and the integration of production and management.” m.thebell.co.kr/m/newsview.a… What on earth are the “PRINCIPLES” this disgusting company is talking about? 😡😤 WE STAND WITH NEWJEANS #방시혁_2주준다_민희진_복귀시켜라 #BangPD_two_weeks_to_normalize_ADOR

Min Hee-jin Files for Injunction to be Reappointed as CEO of ADOR [Official Statement] m.entertain.naver.com/articl… [Newsen’s Reporter Lee Min-ji] Former ADOR CEO Min Hee-jin has filed for an injunction to convene an extraordinary shareholders' meeting and be reappointed as an internal director of ADOR. On September 13, Min Hee-jin’s team announced, "Today, Min Hee-jin filed an 'injunction to convene an extraordinary shareholders' meeting and reappoint her as an internal director of ADOR' at the Seoul Central District Court." They explained, "The dismissal of Min Hee-jin as CEO violates the shareholder agreement and contradicts the court’s previous decision prohibiting the exercise of voting rights. Therefore, an extraordinary shareholders' meeting is needed before November 2 to reappoint her as a director of ADOR. Given the court’s schedule for the injunction hearings, we filed this application to have her reappointed as a director and subsequently as CEO." Min Hee-jin’s representatives emphasized, "We urge HYBE to stop its ongoing contractual violations, interference, defamation, and insults, and to make rational business decisions for the future of ADOR and NewJeans." Full Official Statement from Min Hee-jin's Team Hello, This is Marcol Consulting Group, working with Law Firm Sejong, which represents former ADOR CEO Min Hee-jin, to communicate with the media. Today, former CEO Min Hee-jin filed an 'injunction to convene an extraordinary shareholders' meeting and reappoint her as an internal director of ADOR' at the Seoul Central District Court (Case No. 2024카합21391). We would like to explain why we filed for the reappointment of Min Hee-jin as director and CEO, rather than contesting the validity of her dismissal through a suspension injunction. The dismissal of Min Hee-jin as CEO violates the shareholder agreement and contradicts the court’s earlier ruling that prohibited the exercise of voting rights. We had been preparing an injunction to dispute the effectiveness of her dismissal as CEO. However, considering that an extraordinary shareholders' meeting must be held before November 2, 2024, to reappoint her as an internal director, and taking into account the court’s process for injunction hearings, we have filed this application for her reappointment as director, with the intent of appointing her as CEO afterward. Min Hee-jin’s term as CEO and internal director of ADOR is guaranteed for five years under the shareholder agreement. This was clearly recognized by the Seoul Central District Court in its previous decision prohibiting the exercise of voting rights. However, HYBE unilaterally dismissed her as CEO for the same reasons, despite this court ruling. This is a direct violation of the shareholder agreement and the court’s ruling that guarantees her CEO term. On November 2, 2024, Min Hee-jin’s three-year term as an internal director of ADOR will expire. HYBE, without any valid grounds, has unilaterally claimed that the shareholder agreement has been terminated, despite the fact that Min’s term is set to expire in less than two months. In this situation, it is clear that HYBE will not reappoint Min Hee-jin as an internal director. Thus, we have filed this injunction to convene an extraordinary shareholders' meeting before her term expires and to ensure the vote to reappoint her as an internal director. We urge HYBE to stop its ongoing contractual violations, interference, defamation, and insults, and to make rational business decisions for the future of ADOR and NewJeans. WE STAND WITH NEWJEANS #방시혁_2주준다_민희진_복귀시켜라 #BangPD_two_weeks_to_normalize_ADOR

240903 Shin Wooseok instagram story What on earth are you saying? Today, I reconfirmed over the phone the agreement we made regarding the upload of the director's cut. The three companies involved in the production at the time agreed to release the director's cut on Dolphiners’ channel for the fans. However, the current ADOR management is falsely claiming that Dolphiners posted the director's cut without permission. Why are you dragging in unrelated third parties to manipulate the media? This not only disregards the unwritten rules of the advertising industry but also betrays the basic trust essential in business. It was ADOR that insisted that videos with copyrights and image rights owned by them should only be posted on official accounts, and that they could not exist on third-party channels, demanding their deletion. You threatened to send a legal notice and claim double the service fees as a penalty if we didn't delete the videos by Monday morning after issuing a unilateral deletion request on Sunday evening. Now, what are you talking about? Did you only find out about Ban Hee-soo's channel after the deletion? Common sense says, what director in the world would burn their own work? Why would I do such a thing? The Ban Hee-soo channel was an extension of the project I directed, "Ditto," and it was a channel and videos that I voluntarily created for the fans without any compensation. And now, you're claiming that I suddenly deleted everything without any motive? Dolphiners worked hard to create a great music video, volunteering to work without compensation for the sake of the project’s quality and the fans. And despite the current ADOR management’s unreasonable demands, which went against the previous agreement, we deleted the videos. You don't even know the terms of the original agreement, so what exactly is your complaint? Why are you trying to paint Dolphiners as a contract violator and a spreader of false information? Whether it's because I submitted a petition, refused to make music videos for HYBE, or if it's part of an effort to erase NewJeans, stop distorting the truth with dirty media tactics. But I guess you'll just keep doing it. #NewJeans #뉴진스

240913 Park Chanyong (editor) instagram post "After watching NewJeans’ live stream, I thought this was the first track of the artist NewJeans. When I say “art,” I mean, “Do you speak your truth based on your own reasoning and logic? Do you take risks, even when there are dangers, to do so?” K-pop, or so-called “idol content,” is the result of intense planning and editing. The scope of that planning and editing far exceeds the imagination of those who haven’t seen it firsthand. If I hadn’t worked indirectly with celebrities while at Arena magazine, I wouldn’t have known either. There’s a reason why those working with celebrities in the industry stay silent about it. NewJeans made their own speech in the midst of all that. They had a reason for explaining why Min Hee-jin is important to them. They said she presented them with a vision and spent a long time showing it to them. From my limited experience, there aren’t many celebrities who can come up with such thoughts on their own, let alone articulate them themselves. This is not to belittle celebrities. Are regular office workers or business owners any different? How many of them share a vision with their boss or team? Setting aside “I want to be rich” or “I want to quit my job,” how many people have their own vision or drive? I think Min Hee-jin is remarkable just for giving those young, beautiful kids a vision, persuading them, educating them, and immersing them in that vision. The five members of NewJeans didn’t just carry out that vision well—they surpassed it. They logically organized their own narrative and brought it to life through a “guerrilla live” stream. It’s extremely rare for non-celebrities or those outside the industry to see an unfiltered side of celebrities. There’s no such thing as “raw talent” in the world. Even in the first five minutes of the video, the members didn’t even speak. In that video, you can see the raw, anxious emotions of young people. I support anyone who has the courage to tell their own story. If there’s solid reasoning or something admirable in that story and courage, even more so. The five members of NewJeans aren’t just kids. They did something that most adults couldn’t do sober. And from what I’ve seen, the basis for their actions was valid. People who work at companies, those who deal with numbers and law books, people who observe others’ lives like stock charts—some of them criticize NewJeans for being careless and making mistakes. Sure, there are mistakes from all perspectives. On top of that, I also think the idol industry itself is fundamentally flawed. However, there are people who still strive to achieve something, despite bearing all the risks. Additionally, this industry is very unique. It blends elements of primary, secondary, and tertiary industries to create a product that drives people crazy. Here, the usual standards and common sense that apply to the rest of society—like education or background—don’t work. If that were the case, HYBE’s Chairman Bang Si-hyuk, who graduated from Seoul National University, would have sorted everything out perfectly and made flawless music. But what was remarkable wasn’t him—it was NewJeans and their group. If they weren’t extraordinary, this issue wouldn’t have lasted this long. They even did a live stream to create something even more extraordinary. The ones who created something remarkable said they had a vision and wanted to do more. I want to see more of the remarkable things they’ll create. In reality, idols are performers within the produced results of K-pop. In movie terms, they’re like actors. Up until now, NewJeans were just performers too. But not anymore. I think they debuted as the directors of their own lives through that live video. Once again, it takes incredible courage to stand in front of the public, knowing you’ll be criticized, and tell your own story. I support that willpower and courage. Originally, I was going to wrap this up with a prediction. I still think my prediction is right. But I also feel like it’s pointless, and I’m getting sleepy, so I’ll leave it here." WE STAND WITH NEWJEANS #방시혁_2주준다_민희진_복귀시켜라 #BangPD_two_weeks_to_normalize_ADOR

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Stay hydrated, everyone 🩵

NewJeans' exclusive contract is with ADOR, and as of today, the agency has failed to address the group’s stated concerns, thereby breaching its contractual obligations. NewJeans initially provided ADOR with two separate 14-day grace periods to rectify these issues. However, with the second grace period now expired, the opportunity for ADOR to act has officially closed. This is not merely a preliminary injunction to terminate the contract—it is a formal Contract Termination Notice, fully within NewJeans’ legal rights as outlined in the terms of their exclusive agreement. As stipulated by the contract, NewJeans now has the legal authority to sever ties with ADOR without requiring litigation. Effective immediately, the group is no longer bound to the company and is free to pursue opportunities independent of ADOR. #NewJeans #뉴진스

These two… 🤣🧸🦦

If you find it so hard to accept that your fave is simply a decent human being, then there's something deeply wrong with your soul. 💙🩷💛💚💜💪🏻 WE STAND WITH NEWJEANS #방시혁_2주준다_민희진_복귀시켜라 #BangPD_two_weeks_to_normalize_ADOR

241102 HYBE Internal Industry Report "If you find this hard to believe, ask HYBE. They won’t be able to deny it, because the file is the same. I hope the impact of this document doesn’t simply remain as a piece of gossip." 📂 Full English Translation: (edited by @NJBUBBLEGUM and @newjeans_adorer ) docs.google.com/document/d/1…