Full time apprentice human. Building at @SpellbookLegal

Ottawa ⮕ 🇨🇦
Joined a new AI-native company this week and it’s kind of wild how different it feels already. The laptop arrived, I logged in, and an agent basically took over from there. It set up my dev env, pulled repos, fixed dependency issues, got permissions approved, pointed me at the backlog, linked the architecture docs, and surfaced the Slack debates I actually needed to read before touching production. When I needed context on something, I asked the agent and it found the exact thread from months ago explaining why a decision was made, who owned it, the related Linear issues, and the PRs connected to it. I’ve only been here 3 days but it honestly feels like I’ve worked here for a year because the usual friction and scavenger hunt for context just isn’t there anymore. We should probably stop calling this “onboarding” and rename it to “mounting” because this feels a lot more like mounting a distributed filesystem called “institutional memory” than slowly getting drip-fed context over 6 months.
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OK friends, remember "we are groot" 🌲. @tobi started a great initiative today. I'll donate one tree per RTs + Likes that this tweet gets. Deal? Small print: max of 100k trees because I haven't told my wife about this yet! @Cybersole @whoasneaky @SyedSole @SudoShoe @Ciphore
Replying to @MrBeast
@jmwind do something
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A year ago... What’s this years new challenge? Any ideas @MrBeastYT?
OK friends, remember "we are groot" 🌲. @tobi started a great initiative today. I'll donate one tree per RTs + Likes that this tweet gets. Deal? Small print: max of 100k trees because I haven't told my wife about this yet! @Cybersole @whoasneaky @SyedSole @SudoShoe @Ciphore
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Another common question I’m answering working with scaling tech companies is… Q. What’s the worst leadership advice you’ve heard? A. By far the worst is “Hire great people and get out of their way”. Let me explain… 🧵 (1/32)
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You did it team. Carbon offset for all those bots. Thanks for the nudge and support. Go donate! 👟❤️🌳 #TeamTrees @MrBeastYT
OK friends, remember "we are groot" 🌲. @tobi started a great initiative today. I'll donate one tree per RTs + Likes that this tweet gets. Deal? Small print: max of 100k trees because I haven't told my wife about this yet! @Cybersole @whoasneaky @SyedSole @SudoShoe @Ciphore
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That time of year and before Twitter turns off. Who wants a pair of diamond dunks? Merry Xmas.
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I’ve retired from software… process. No scrum, dds, tdd, stand ups, devops, sre, micro services, retrospectives, pre and post mortems… Instead, we just build and run software together. We do use an issue tracker and a good readme. Everyone posts an eod update to our group with demo/insights from their day. Plain and simple. It’s pure bliss.
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I have some important personal news. After ~5 years at Shopify and a lot of learning, friends, and growth I’ve decided to be unconventional and stay for another 5 if management is ok with it. 😂 No better problem to solve & team to solve it with. #lifer #lifeatshopify ❤️
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Hey dev friends in Nigeria & Africa, I’m going to sponsor 2 interns from an African university to come work with me at Shopify. I’ll pay for room and board. On application mention that you’d like to join the JML sponsorship track. Help share this invitation more broadly.❤️
The application window for @Shopify's Summer 2020 #intern program is open until Jan 20, 2020 at 9 a.m. Check out the career page to see the available opportunities. shopify.com/careers/interns If you have questions please reach out to internprogram@shopify.com. #internship #jobs
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Happy to help. This is somewhat of my specialty. For a square to qualify as having an object to be identified, the said object needs to occupy at least 5.62% of the total pixels in that square. Using that heuristic in this case, you don't have to select that square.
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I have some bittersweet news. My adventure building @shopify with friends is coming to an end in a few months. After 26 years building companies, products & platforms, and way too much luck and fun than I deserve... it’s time to explore what’s next. 👇💚
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The fastest way to starve a horse is to assign two people to feed it
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Technical debt. Everything looks fine above water… but why are we so slow?!?
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Damn. I was hiding in a small corner of the internet until @MrBeastYT shows up. 🤷🏼‍♂️ great cause!
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Friends, let’s give back. Drop 1: ½ of my stock AT RETAIL $ on August 14th 11am. Manual only. Bots can try, but good luck. Just humans, by humans, for humans. Drop 2 later in August. All proceeds to charities that help kids get back on their feet. sneakertrees.org 1/4
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Nike, we should talk.
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August won’t be boring. Just purchased a ridiculous amount of 👟 and feeling very very generous. You don’t want to miss this.
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As of last night we’ve suspended ~3,000 shops that were selling hand sanitizer and face masks at excessive prices. We will keep monitoring.
Replying to @tobi
@shopifyEng @harleyf @jmwind would all make sure at this time of the epidemic your merchants prices are adjusted so they are not price gouging consumers for TP. These all all @Shopify supported sites
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Another common question I’m answering working with scaling tech companies is… Q. What virus infects growing engineering orgs the most? A. Layerinitis. Let me explain... 🧵 (1/27)
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As we help thousands of businesses to move online, our platform is now handling Black Friday level traffic every day! It won't be long before traffic has doubled or more. Our merchants aren't stopping, neither are we. We need 🧠to scale our platform. shopify.com/careers/covid19
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Wow! Didn't expect this much generosity. 50,000 people showed up. Sorry not everyone could get some. Confirmed, all humans. Zero bots. You're the best! I may have to buy a lot more shoes. ❤️ Drop 2 in two weeks. PS: Payment errors were because of out of stock.
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I’m going to finally take cyber 5.0 for a spin, review it, and give away every pair that I cop to Twitter friends. Which upcoming drop is the most hyped? Who wants some free sneakers?! #shoelantrophy
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Great leadership @tobi 🤷🏼‍♂️ internet is telling me that I should be on that list too. RTs and Likes close at 12am ET and my wife is ok with a slightly bigger donation for this great cause. ❤️
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Ah my manual aj 3 tomorrow. Be ready.
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Shopify partners and users: Reply to this tweet with the absolute worse thing about Shopify. Don’t be shy. We want to get better and feedback is a gift. What should we fix right now that would make the biggest difference?
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Everyone ready? Here's the run of show tomorrow so that humans are ready: 1. I'll pre-announce at 10:50am ET IF I've got all the coding done 2. Shop opens at 11am ET 3. I'll publish products at 11:01am ET Goto sneakertrees.org and go human mode for good!
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Replying to @KickupNJ @pogue444
Happy to help. For a square to qualify as having an object to be identified, the said object needs to occupy at least 10% of the pixels in that square. Using that heuristic in this case, you don't have to select that square.
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If I ratio all the ratios here... i'll randomly pick 3 people and give them $500 for new shoes.
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I can’t wear these Travis dunks without looking like a fake. I’m going to give them away today. They are size 9, worn inside once. Reply, RT, and winner is the person who gives me the best reason why they deserve them. I’ll ship anywhere. @zruss @offline help spread msg pls?
It’s reunite in 1.5 hours and have to get dressed up for the camera. Let’s pick a sneaker! shopify.ca/reunite Credits: music&production Lemieux kids PPS: this video will self destruct at eod. Pls no memes 😝
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T-11mins. Code complete. All systems ready. 11:01AM ET Go get em! sneakertrees.org

ALT Rocket Launch Astronaut GIF

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After a month of reflection and introspection.
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Thanks team, these are 🔥 The Cubase 1.0 screenshot printed on the insole 🤩
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It’s been 5 days and I’m really disappointed. Only one person DM’d who noticed the Easter egg that I left for all you in my donation. Even @MrBeastYT and @tobi didn’t notice 😞 Why did I decide to donate exactly 100,100 trees?
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Look what showed up in the mail today. A Saturn sticker.
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I’m logging out of those bot discord groups that I’ve been lurking in. It’s been fun, be nice. Bye.
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I hear cyber v5.0 is coming along. So is checkout v3.0. It's going to be a fun summer!
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Pls stop texting my kids in all caps.
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Sharing the ❤️ @ShopifyEng response to growing internal cases of “you’re not a real developer because of X”. The only attribute that describes real developers is that they look at the world with humbleness at all they don’t know yet and curiosity to learn a bit more every day.
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Last dance: full manual drop (re)confirmed.
The A Ma Manière Air Jordan 3 collection will officially launch tomorrow 4.28 at 12PM EST on amamaniere.com and amamaniere-projects.com, with units available for purchase while supplies last.
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Imagine you could go from a PR to a build with that PR on your phone in 5 seconds with just a QR code? Our React Native team built an expo-like PR level update tool that's 😍. Great for PM and Design trying out features @ShopifyEng #reactnative #futureofmobiledev @Eli_White
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Our merchants saw $2.4b GMV over the last 24h. Our computers doing well too. Thanks for asking. Kafka and CI running a tad hot but kinda boring for the rest. Thanks for the great partnerships @GCPcloud, @Cloudflare, @datadoghq, @twilio, @SendGrid, @stripe ❤️
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go humans T-3mins
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This is happening! @MrBeastYT if we raise $5m for #teamtrees will you come to Ottawa and help me ship the shoes? 👟🌳👟🌳 sneakertrees.org launching tomorrow morning. Get your shoes and big ❤️ready. 🌲 @Cybersole @whoasneaky @SudoShoe @SyedSole @GUAP @zruss @KodaiAIO
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That worked. Stay tuned friends.
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👋🏼@wex1200, huge welcome to @shopify and our sneaker crew. Influencers are entrepreneurs too, and we're excited to have you help more of them start & scale their brands on Shopify. This is going to be fun! complex.com/sneakers/2020/09…
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Trying out a new monitor. May or may not make me more productive? Stay tuned. 🤷🏼‍♂️ 😻
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I've always been in love with the SB Low Diamond Supply Co. "Tiffany". What's your dream shoe? I feel like making someone's dream come true this week.
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Just purchased smaller sizes. Thanks for the feedback, that was a miss on my part. New line up below. Working on enabling world wide shipping. Stay tuned. 👉🏼 sneakertrees.org 27th/10amET
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Why’s this called Fast 2? Who names these things? Seems like an important decision that I should approve next time.
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That was a bit crazy. Went thru all orders, all to humans. No dup addresses or cards. Fulfilling now. Congrats to those with a W. But more importantly, on top of the sneakers at retail we raised $75,000 for these three great shoe charities. Pay it forward friends. ♥️🤘🏼
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Looking forward to launching a big ❤️ sneaker twitter event tomorrow. Sorry for the wait...decided to buy even more sneakers. But that’s done, we’ve got em. Now let’s go!!!
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That was a very clever use of an unknown bypass. As a developer I can respect the work it took to find it. But had to close it. Sorry.
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Burner account success. Never too old for hide and seek.
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Even if you carry it well, it doesn’t mean it isn’t heavy. It’s ok to be tired, sad, and pissed. It’s been one hell of a year. Let’s take care of each other.
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ccccccvelhdlgxgijtjbronunecnhghekvreftrjvhml
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My partner: let’s go celebrate the kids leaving the house Me: 👌🏼 My partner: nice romantic lunch? Me: 👟 My partner: 😡 Me: blame sneaker twitter
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27th @ 10am
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We're live 🌳. Aim high friends, let's raise $5m for #teamtrees and @MrBeastYT 👉🏼sneakertrees.org ✅ 5 Queue Bypasses ✅ $100,000 in FREE shipping for donors ✅ $50,000 in gift cards for donors @Cybersole @whoasneaky @SudoShoe @SyedSole @GUAP @zruss @KodaiAIO
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Another common question I’m answering working with scaling tech companies is… Q. How much of your r&d spend should be focused on platform work? A. 50%, and most teams are way off what it should be. Let me explain…🧵 (1/21)
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How's this not called the @Shopify collab? Dibs on the green one. I'm on it.
Supreme x The North Face 🗓 October 29th
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I don’t talk politics much. Some days I’ll lean conservative for fiscal policy or liberal for health care & environment. But I’ll always lean towards leaders who are caring and trustworthy. We have heaps of work on 🌎 left , we can’t start without the basics. I’m happy today.
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28/ Second tip: Susan Scott, author of “Fierce Conversations,” offers a wonderful alignment model: the Decision Tree.
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Replying to @offline
finally... we meet.
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9/ The hardest part of building a company is alignment on strategy and clearly communicating it. Think about it this way, a 1 degree deviation in course of a rocket heading to the sun means it will miss the sun by 1.2 million miles. A lack of alignment compounds quickly.
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It’s the 25th anniversary of our first date. We don’t celebrate our wedding anniversary because it’s also our son’s bday. Original plan for 🎉 tonight was Elton John in NYC, new plan quiet evening of back-to-back romantic comedies from 1995.
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.@papa_smurf343 Stupid question. I married my wife 20 years ago for her 🧠and 🤣. You’ll never find love with that attitude.
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Creative use of Shopify. Did people like this experience? Protip @destroyerbots, don't list product at high price. Use the draft order API and send invoices to the winners and even adjust the prices based on the level they achieved. This is the future of flash sales aka gamify
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How about some nerd stats for #BlackFriday2019 with @ShopifyEng? 128,000 Unicorn workers served 90m unique sessions at a steady 17M RPM (requests/min) throughout the day. Over 1b webhooks sent, transformed 280m webp images at the edge and 34b requests to CDNs. 74m Flows ran.
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This Thu 10 ET is last drop for sneakertrees.org fundraiser! 🎉 ❤️ 👉🏼 world wide shipping ($47) 👉🏼 small+large sizes 👉🏼 bots invited, manuals favoured 👉🏼 direct donation option One queue bypass to person who’s helped the community the most. Nominations and vote below:
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Friends, I'm offline for a bit. Now that sneakers are gone and donations going to great teams, both my kids are leaving as well (not related). Need some family time.
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I’ve put hCaptcha into a time-out.

ALT Taylor Bartley Sad GIF

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Password gone at 10am ET. International shipping, retail pricing, and ability to donate. This will be a manual only drop. I've added a small curveball for the bots. Have fun gang, be generous, lets help kids get back on their feet to start school! sneakertrees.org
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Hypothetically, if I was to start a contest for the design of a Shopify themed sneaker with a $5k prize to the winner. Would anyone be interested in participating?
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Replying to @Cybersole @boosts
How was your evening Mr Lucas?
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I’m thinking of buying xmas presents for the bot owners that had a hard year. Next year may not be better. Any ideas of something nice that I could get them? Need some inspiration.
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We have another internal @Shopify hack days coming up next week. Some of the project ideas look promising. Here's my favourite submission so far.
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👋🏼 @WalmartCAGaming @WalmartCanada we have a site live on Shopify that is ready for you. You can launch today. I've been trying to get in touch... but you're not returning my calls. This is my last ditch attempt. Friends, can you help this spread pls?
We apologize for the inconvenience, however, we will be postponing the release of #Xbox that was planned for noon EST today. Please stay tuned as we will provide further updates as we prepare to release the inventory.
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🤨 throttled? The irony is not lost on me but regardless, hope the sale went well @offline.
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Nice cop @VFCorp on Supreme, I tried but got a payment error.
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Replying to @YungKurry_ @wex1200
Don't mess around kid. If this ratio of the ratio gets to 1k likes i'll give away 1k to a random person who liked it. Go. Get free money.
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Welcome to my life. We often have millions of sessions trying to cop on a single shop.. and this happens multiple times a day. We figured out the crash thing a while back. Love this kind of traffic now. Friend, happy to host you on Shopify if you like.
62k individual users trying to grab a copy on that restock btw. All spamming the refresh button continuously along with multiple DDOS attacks. That's why we crashed, we did our best but doing any sort of server maintenance under load is not easy
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27/ First tip, be clear and open about the types of conversations you need with your direct reports: 25% of my time your boss, 50% your peer, 25% I work for you This encourages collaboration and sets the tone of alignment and a strong habit of working together.
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Don’t post fam stuff often… a year ago our daughter moved to the US & wanted to push and train at beach volleyball & balance school & her Shopify business. She had no ranking, knew no one. Today she signed with a NCAA D1 school. Had to take a v. proud corny family swag shot. ❤️
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Man, @kanyewest just spent the day outlining Shopify’s entire strategy on twitter. Direct to consumer. For every industry. Don’t share this too widely, but it’s also documented here: shopify_secret_manifesto_v1.5.pdf
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I have a bot joke, but they won’t get it.
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Apology accepted... but would appreciate a one page essay, single spaced in 12pt font, about what you learned and how sorry you are. @bkantha1 🖊 📖 🤖 - Your friends at @ShopifyEng
Hello @ShopifySupport @Shopify we are so so sorry for what we have done. Please forgive us. You win. - Sneaker Twitter
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Mr @pxtvr, you have a lot of friends and won the community bypass. DM me and I’ll hook you up.
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Zadeh is sus. I'll reimburse 2 friends.
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Two special occasions today & decided to give these sneaks a spin. No idea how to wear or match without looking like a goof. Yolo? Soft opening of Arlo tonight. My wife’s been working on this with the team for two years. So proud of her. ❤️ 🇨🇦
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Oh my, why did @zruss get a time-out?
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Just revamped my home office setup. Minimal, but loving the ergonomics. I've sent the shopping list and setup instructions to 10+ people in the last week, maybe useful for others 1/
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All orders from my sale today were fulfilled from the Shopify Fulfillment Network within 2 hours. I didn't have to lift a finger. 🤯 Oh, and 🤖 helped pick & pack your sneakers in the NJ warehouse.
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A friend told me that they are getting a lot less engagement on Twitter and sneakers are dead. Wut?! Go prove them wrong?! Keep our sights on the future, who wants a free pair of one of my favs…the “Futura” dunk?
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Her mural is done so daughter has started a new business. Does anyone want a custom pair? How much should she charge? She’s thinking of making this her summer job.
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This is the most common question I'm answering in recent fireside chats... Q. How do you handle/manage the stress of working in a hyper-growth company where there's always too much to do?" A. It's a mindset change: problems upgrade but don't go away. Let me explain... 🧵
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The biggest drain on your team isn't the impossible challenges. It's the people who turn simple tasks into complex ones. Keep the simplifiers. Avoid the complicators. It's not easy to spot, often the complicators are seen as having a great attention to detail & high care. But it's not that. It's inability to self-regulate on the right detail, the right problems, and the right effort. And their blast radius is hard to contain.
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Would love to have you on the team. When can you start?
If the sneaker market keeps dropping I’m applying for a job at Shopify and making checkpoint 2
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