a year ago everyone laughed at crypto cards.
today there are 50+ of them fighting for the same wallet.
the ones winning aren't the ones with the most features.
they're the ones that picked a specific person and built everything around them.
here's how we see the competition right now 👇
@RedotPay: picked the person in Lagos, Jakarta and Manila who just needs dollars that work. 60% of the market followed.
@Plasma: picked the stablecoin believer. built an entire chain around one idea.
@ether_fi: picked the DeFi native. let them spend without ever leaving yield.
@useTria: picked the person tired of choosing chains. made the problem disappear.
@KASTxyz: picked the heavy spender. built the best rewards product in the space.
@coca_card: picked the security obsessed. MPC, non custodial, no compromises.
@spritzfinance: picked the person who just wants to pay bills with crypto.
@AviciMoney: picked the person who won't give up their keys. made self custody spendable.
@gnosispay: picked the on chain purist. real settlement, nothing in between.
@BleapApp: picked the traveller. zero FX, global coverage, 2% back.
@holyheld: picked the wallet native. your card, your wallet, directly connected.
@brightyapp: picked the European user who wants both worlds. regulated, clean, simple.
@itstuyo: picked the US user who wants yield while they spend. self custody included.
@KoloHub: picked the emerging market user who needs dollar access today.
the market just crossed $7.8 billion.
every product struggling right now has the same problem, they never picked a person.
they built for everyone and ended up with no one.
the winners already know who they're for.
which one picked your person? 👇