SEO + AI Search Consultant
Singapore+Australia(home)
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- Following 3,633
- Followers 6,898
- Likes 147,875
Haha 😂 Google started to index share conversation URLs of Bard 😹 don't share any personal info with Bard in conversation, it will get indexed and may be someone will arrive on that conversation from search and see your info 😳
Also Bard's conversation URLs are ranking as snippets for some queries as well 🤣🤣
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🆕 Founder of AI visibility tracking tool Lorelight is now shutting down the tool and said "there's no such thing as "GEO strategy" separate from brand building. For the large majority of brands at least." in LinkedIn post linkedin.com/posts/benjaminh… and also wrote a long blog post about it growwithless.com/shutting-do…
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Thank you so much to all the AI content generator tools and their marketing saying that this works well for SEO 😏 just in last 6 months all your wonderful efforts 🙃 have created so many new SEO clients for me.
And this is the most recent one👇the sudden bump in organic keywords happened because marketing manager decided to use an AI content generator to publish a lot of pages, worked for sometime and pages were ranking.
But then Google hit the site with a manual action for "Thin content with little or no added value".
We worked on the clean up and submitted the request for lifting the action.
Now it's coming back again in search results with better human written content and we optimised the internal links too 😇
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Understood but most users wouldn't be aware of the fact that shared conversation mean it would be indexed by Google and then show up in SERP, most people even I was thinking of it as a feature to share conversation with some friend or colleague & it being just visible to people who have conversation URL.
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I'm expecting more big publishers writing this kind of stories over coming weeks. For years Google has ranked parts of their sites which is more of generalist content but have higher search interest.
Now as Google itself start to generate that and steal clicks from big publishers they will definitely write stories about Google stealing clicks and not sending users to the web.
@rustybrick some opinions from the tech media nymag.com/intelligencer/arti…
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Note this down SEO Industry -> this is the start of Google taking away queries data from search console and just show trends at page level. We will not have impressions/clicks in data search console for queries rather it will be just trends for pages & yep for that Google will give us filters to see trends of how pages are performing across usual search results, AI Overviews and AI Mode. BUCKLE UP!! We will not have much of info from Google about what queries the pages are showing up and where?
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SEO Chrome Extensions I'm just using these simpler ones only.
Advanced GSC Visualizer is the my fav and it's the one that saves me the most time every week.
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🆕 🤯 FINALLY ITS HAPPENING - Google is now testing a specific filter in Search Console, which can JUST filter the data for AI Overviews 🤯
The announcement was posted by Adrian Coutin (Product Expert in Google Search Console Help forums), Adrian wrote "Google has integrated data for AI-generated search features directly into Search Console's Performance reports. While the exact terminology and functionality might evolve, and the data may not be available in every country where AI Overviews are live, the core principle remains: Search Console is your primary tool for this analysis."
I recommend checking the full announcement here
support.google.com/webmaster…
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Even for exact title of article they are not ranking at position 1 YIKES 🙂↔️
It's a truly sad time for anyone that creates content that relies on Google.
@retro_dodo is unfortunately on the brink of collapse because of recent changes to search results.
Google is throwing their creators under the bus, in broad day light at scale.
retrododo.com/google-is-kill…
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Last year in Aug I literally tweeted that GeeksforGeeks should stick to their main topic and shouldn't publish anything & everything
I think Geeks For Geeks should stick to their programming content - seems like they find that they can write about anything & everything AND Google will rank them 🙃
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BREAKING SEO - GeeksforGeeks after being nowhere to be found in Google's Search results for almost 16 days cuz of a manual action is back in search results today.
Manual Action lifted 🙂
BREAKING SEO - GeeksforGeeks got a manual action .....
This site has almost 70 million monthly traffic per Semrush numbers.
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🆕 They published a detailed blog post sharing what they did and what happened over time.
tailride.so/blog/google-pena…
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🆕 Gemini Enterprise offering will be able to connect to literally everything in this universe! from Google Search to Calendar to BigQuery .......
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probably should have hired a SEO consultant rather than posting this on LinkedIn 😅😅
linkedin.com/posts/nathanlat…
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Important FYI Googler Chris Nelson from Search Quality team his LinkedIn says He manages global team that build ranking solutions as part of Google Search "detection and treatment of AI generated content".
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$82.9 on Nano Banana API to generate alt texts for 12.4K product images - best solution in the market if you need to at scale generate good enough alt texts 🙂👍
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🆕 Regarding llms.txt - Flavio Longato, SEO strategist Adobe did analysis of 30 days of raw CDN logs for 1,000 Adobe Experience Manager domains and found most AI companies bots aren't fetching llms.txt
While GoogleBotDesktop is.
longato.ch/llms-recommendati…
ALT Screenshot of an article titled "LLMs.txt – Why Almost Every AI Crawler Ignores it as of August 2025" by Flavio Longato, featuring the table of contents, author bio with photo, introductory text on the analysis of LLMs.txt file usage in LLM contexts, key findings from an audit of CDN logs across 1,000 Adobe Experience Manager domains, and a table ranking user-agents by share of all llms.txt hits, led by GoogleBotDesktop at 94.9%.
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🆕 seems like Google is issuing manual actions for Scaled Content Abuse! I can confirm 2 which were issued last week same day - not sure about how many or what scale Google is issuing these actions. BUT stay safe if your using AI content at scale and it's ranking well - a manual action perhaps will land in your search console 🙏
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YIKES in 2019 Googlers were internally discussing turning off RANKING improvements so that users see bad results for their query then do another query another query .....
Increasing number of queries so that they see more ads at Search Results page 🤓
Today's newsletter is the story of how Prabhakar Raghavan, Google's former head of ads - led a coup so that he could run Google Search, and how an email chain from 2019 began a cascade of events that would lead to him running it into the ground.
wheresyoured.at/the-men-who-…
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From SGE patent it seems that an answer is generated first then it looks for citations.
Unlike other systems like Perplexity which fetch the content of like URLs and generate the summary.
This seems to answer the question which people have noticed with AI Overviews linking to sites that are 404 or not available now. Because for generating summary system is looking through cached documents and not live.
Which means it may end up linking to URLs which currently are offline but it used cached version of content from those URLs.
The process seems to be following
1. QUERY look for relevant documents in search result documents (SRDs)
2. Select most QUERY relevant documents from pool of SRDs
3. Use those documents to generate a summary.
4. Select certain portions of summary (its not clear which portion & why) then use it as a QUERY to match against search result documents (SRDs) and link to most relevant one.
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"Google Confirms You Can’t Add EEAT To Your Web Pages"
2 days after this
"How To Apply E-E-A-T To Your Site & Boost On-Page SEO"
😅😅
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Tbh I loved this video, also I liked the fact Technical Guruji played along carry roasting him and made this comment 😂😂😂😂
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impressions are not impressing the clicks that's the AI Overviews rollout era for site owners 🙂
#SEO
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Sunday morning SEO tip - JUST don't use AI content in any way if you don't want your whole domain to get penalised from showing up in Google Discover.
Last 5 months I have talked to 14 different site owners who in one way or another tried to use AI for scaling their Discover traffic but ended up losing everything from Discover. And do note few of these sites where doing 50K to 80K Discover clicks EVERYDAY but now nothing.
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🆕 SerpApi introduces Google Fast Light API a solution to scrape 100 search results after Google dropped num=100 recently!
serpapi.com/blog/solution-to…
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Google just updated its algorithm. The Internet will never be the same via @BBC
bbc.com/future/article/20240…
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So far Google has indexed 152K review profiles and perhaps all those USERS aren't event aware of the fact that automatically a profile for their name was created and now someone can see all of their reviews in one place.
Google Introduces Search Reviews Profile
(1/4) 🧵
Starting today, you can see all of your written reviews in a new profile, and more easily manage or delete them.
Right now, this space is visible only to you.
Starting June 24, other Google users will be able to see your profile and reviews by tapping your name or picture on any of your reviews.
Profile can be accessed by profile.google.com URL
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AI Overviews gone wrong @verge reporting a statement from Google about this
"Google spokesperson Meghann Farnsworth said the mistakes came from “generally very uncommon queries, and aren’t representative of most people’s experiences.” The company has taken action against violations of its policies, she said, and are using these “isolated examples” to continue to refine the product."
theverge.com/2024/5/23/24162…
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AI Overviews for queries are so dynamic
like for "best seo agency in melbourne" it keeps on changing like every hour!
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told you already! "We will not have much of info from Google about what queries the pages are showing up and where" (quote tweet)
And today they introduced Query groups 👀
You will not have query specific data in the search console but still you will have to be happy somehow 🙂👍
Note this down SEO Industry -> this is the start of Google taking away queries data from search console and just show trends at page level. We will not have impressions/clicks in data search console for queries rather it will be just trends for pages & yep for that Google will give us filters to see trends of how pages are performing across usual search results, AI Overviews and AI Mode. BUCKLE UP!! We will not have much of info from Google about what queries the pages are showing up and where?
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BREAKING SEO - GeeksforGeeks got a manual action .....
This site has almost 70 million monthly traffic per Semrush numbers.
🚨 GeeksforGeeks Articles Missing from Google Search! 🚨
We've recently noticed that GeeksforGeeks articles are not appearing in Google search results, making it difficult for users to access our valuable content.
We want to connect with Google representatives to understand the issue and find a resolution. If anyone from @Google or @googlesearchc is seeing this, we’d appreciate your support in addressing this matter.
@GoogleIndia @googledevs @sundarpichai @searchliaison
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YIKES I searched whole title of @ThisHouseFresh article and Google is showing LinkedIn as top result and HouseFresh is 4th.
Last February, we sounded the alarm about Google killing independent sites.
Since then, we lost 91% of traffic from Google.
It’s no longer just big media sites getting pushed to the top. Now we're drowning in Google Shopping product listings.
NEW: housefresh.com/how-google-de…
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I'm excited about Google I/O 2025 because an internal slide (Sep 2024) made public by DOJ (on 26 Apr 2025) shows Googe I/O 2025 point and says "Bring Google's personal Al to Chrome desktop w/ Gemini Live".
Slide via DOJ justice.gov/atr/media/139806…
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Almost a decade later ..... rather than Google seeking feedback around scraped content outranking! Google is showing scraped content at top and is forcing it on users without providing an option to opt-out.
If you see a scraper URL outranking the original source of content in Google, please tell us about it: bit.ly/scraperspamreport
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Good luck to SEOs of Mayo Clinic, Cleveland Clinic and Health Line for their next SEO QBR meeting 🙏
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"If Mary had an iPhone" #Veo3
Saw this one on TikTok today
vt.tiktok.com/ZSkNfHvQ4/
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Google's Search Results are almost becoming Bloomberg Terminal - its just too much man! Too much content in the results + so many things which can be clicked + so many links which isn't sure if will open up a side panel or new results or will go to a webpage.
All thanks to Head of Search - Elizabeth Reid > thanks for keep on messing up our used to be simpler & big & beautiful search results.
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Google be telling us to review the AI generated content before publishing meanwhile itself serving users AI generated content & with each generation there isn't any human review before answer in AI Overviews/Mode is served to user. MAKE IT MAKE SENSE naaah!!
Google Says AI-Generated Content Should Be Human Reviewed. via @martinibuster: hubs.li/Q03Cjh6x0
#seonews #Google #SEO
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Both Tripadvisor and Expedia Malaysia are using font types in their page titles so that in Google's search results starting few words show up like this bold!
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Alright guys it happened 😃 Just wrapped up 3 hours interview with Google's liaison to SEO Community Danny Sullivan amongst other things we discussed how Google is stealing clicks from sites using AI Overviews, Gemini taking over Search and how it would be impossible to find quality information using Google Search by the end of 2025.
Interview will be released soon! Stay Tuned!!
#Satire
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AI visibility tracking tools - for the base/starting price point from these tools. SE Visible product from SE Ranking is the best value for per tracked prompt cost 👀
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🆕 dataforseo has found a solution which enables them to just run 2 crawls to get 100 results 👀👀
Some context 👇
Last month to protect search results from getting scraped Google dropped &num=100 seroundtable.com/google-sear… which meant that scraping tools have to run 10 crawls to get 100 results for a query rather than it being just 1.
linkedin.com/posts/kateshvch…
– We can now collect up to the top 100 results with all SERP features in just 2 crawls, not 10 as before.
– Early next week, we’ll be releasing a new solution, where we’ll collect 100 organic results in a single request.
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🆕 Publishing AI generated content study -> SE Ranking published 2,000 AI-generated articles across 20 new domains with zero authority to see if raw AI content could actually rank.
And "All articles disappeared from search after three months."
Mike's post on LinkedIn linkedin.com/posts/mikhailka… and detailed article on SE Ranking seranking.com/blog/ai-conten…
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🆕 How we as SEO Industry is letting this happen? -> why Google is kicking out publishers from even top 3 positions in results.
so far from Jan to end of October I've done 78 meetings with different publishers whose traffic graph from Google looks like this!
Over 30 people in editorial team on average!
And traffic isn't getting stolen by AI Overviews/Mode rather its top 3 is getting wiped out.
Mostly replaced with lower quality content from Reddit and yes I agree that Reddit is better sometimes but that doesn't mean they are always better!
Google is literally rolling over the publishers and destroying their businesses and also saying this again its not the AI Overviews/Mode - why Google is kicking out publishers from even top 3 positions in results.
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POV you travelled for hours to attend the conference - just to find out the most basic and obvious SEO stuff being presented as advanced SEO 🙂
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Why companies keep on posting the same role every 4ish months 🤔 it's been almost 5 years since I have been noticing this SEO Technical Manager role from Sportsbet. They post it like every 4 months and haven't hired anyone for the role in the last 5 years 😅
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we stole your content but now we are complaining that they stole our content which we generated using your content
NEWS: Microsoft and OpenAl are investigating whether data output from OpenAl's technology was obtained in an unauthorized manner by a group linked to Chinese artificial intelligence startup DeepSeek. bloomberg.com/news/articles/…
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Just noticed that Google has deleted that "Helpful content and Google Search results FAQ" page which they published with March Core Update.
This page is gone for some reason - I wonder why??
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if someone actually ACTUALLY figures out a model or an agent which can actually do SEO for SMBs and drives ranking improvement - it's over for 1000s of agencies in the US 👀
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Google has been telling us we don't use raters directly for ranking signals meanwhile HJ Kim says in performing regression for majority of signals label data from human raters is used.
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🆕 Today our scrapers noticed - Google is indexing URLs with utm_source=chatgpt .com at end which is something that ChatGPT have for citations! I wonder what's going on and where Google is finding these URLs 🤔
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vocal.media also becoming like Medium
strong site wide signals and anyone can publish a page there #SEO
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Travel Lemming ranking since September Helpful Content Update last year - but I noticed that they're still publishing new content.
Respect for founder @natejhake 🫡
I would have gave up!!!!
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yep absolutely Reddit should build it's own search engine and also should entirely block Google from indexing its content! That will be a big win for publishers freeing up a lot of space in Google's search results.
theverge.com/news/717095/red…
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AI Overviews gone wrong is now MAINSTREAM news 😬
All major publications reporting it now.
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SEO conversations are getting to the point where I'm having to say - I'm happy to terminate the contract if you actually now want to go ahead with your internal decision around going all in with 100% AI generated content.
You can educate to a certain point only and beyond that its just waste of time for both parties I think 🙂🙂
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How it started ..... How it is going ...
🤣🤣 folks be saying whatever and farming engagement in the name of AI 😅
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Affiliate commissions are SO high that they running Google Ads to get people to their comparison pages 👀
PS - Searched from Melbourne, Australia
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wow Googler Pandu Nayak told DOJ - "Google is currently re-thinking their search stack from the ground-up with LLM taking a more prominent role. They are thinking about how fundamental components of search (ranking, retrieval, displaying SERP) can be reimagined given the availability of LLMs."
Googler Pandu Nayak's interview notes which DOJ published on 2th May justice.gov/atr/us-and-plain… have some really interesting points.
- Q* (pronounced "Q star"), Google's measure of quality of a document.
- Google have an internal debugger window which they can use to see signal weights for each document for a particular query.
- Google's traditional approach to ranking was in the style of Okapi BM25, a ranking function used to estimate the relevance of documents to a given search query.
- RankEmbed is a dual encoder model that embeds both query and document into embedding space. Embedding space considers semantic properties of query and document in addition to other signals. Retrieval and ranking are then a dot product (distance measure in the embedding space).
- Navboost is described as a QD table, a query-to-document lookup table, used in both directions containing counts/frequencies of user query activity by document.
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OpenAI and now Google doing content sharing deals with large publishers is a civilisation level threat for the whole Web ecosystem. Large platforms paying large publishers which means large publishers will always be hesitant to say anything negative about large platforms.
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Google saying "We’ve heard from power users that they want AI responses for even more of their searches." 😂😂 who are these power users I wanna meet just one of them!!
#SEO
Google begins testing AI Mode while rolling out Gemini 2.0 AI Overviews via @rustybrick searchengineland.com/google-…
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Search, AI Overviews/Mode and Gemini breakdown and overlapping things via Googler Gary Illyes.
#searchcentrallive #scldd2025
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